getting started guide
we’re here to grow your business (and ours, too) Your support in our affiliate businesses means a lot to us. We know how hard you work to create and nurture your client relationships. When you introduce clients to us, we’re grateful to get to know and serve them, too. When you work with our affiliate companies, it helps our entire organization. But more importantly, research shows that using a one-stop shop helps your business grow and gives you a competitive edge, too.
86%
of homebuyers are more likely to choose an agent that offers a one-stop shop.
Higher Ratings + More Satisfaction both the agent ratings and Buyer Satisfaction Score are higher for buyers who one-stop shopped versus buyers who used multiple sources.
Convenience is King nearly 3 in 4 buyers who would consider one-stop shopping would be willing to pay more for one-stop shopping services.
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Source: 2019 National Association of REALTORS and The Harris Poll Consumer Response Survey for One-Stop Shopping
what matters to us most Connection
Value
Be a supportive, Offer knowledge helpful presence and exceptional in our agents’ service to everyone businesses and our involved in the clients’ experiences. transaction.
Results Keep clients happy and informed with money-saving opportunities and regular follow-up.
HomeSuite is the name of our one-stop shop. We created this marketing initiative so you can easily show clients that you offer all of this:
By simply saying or showing this:
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an easy + enjoyable transaction for everyone involved 1. Start with an LO Added Convenience If your client checks the boxes on this zipForm doc, one of our loan officers will automatically know to reach out to them.
To help you save time, the only intro you need to make is to a John Adams or Front Street Loan Officer (LO). From there, the LO will connect the client to the other HomeSuite services they need. If your client already has a lender, it’s still worth it for them to talk to us because of our Second Look program. We will meet or beat their current lender’s offer and give the client a $100 Home Depot card, whether they work with us or not. The LO will help your client get pre-approved, find the best lending program and lock in the financing they need.
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In house is so much easier to communicate where some lenders take days to return your calls and are not available nights or weekends. - Debra Isaac, Real Estate One about John Adams Mortgage
2. Get Opportunities
3. Close Happy!
There are many ways clients can save through our services (we’ll get to that on the next page). Our goal is to not only save clients money, but time and energy, too.
Our Capital Title team ensures that your client’s transaction receives the care and attention it deserves all the way to the closing table.
Our LOs will introduce the client to one of our Insurance One reps. We have the ability to quote across seven carriers, which gives your client the best possible deal on their insurance needs. We offer every type of insurance (other than health). Clients can “bundle” together different plans into a single policy for convenience and affordability.
Our mortgage, title and insurance teams actively evolve based on customer feedback through the Listen360 platform: 96% Net Promoter Score
96% of our customers would recommend our mortgage services to their family and friends - this puts us above 90% of the mortgage industry.
93% Net Promoter Score
93% of the real estate agents and lenders who work with us would recommend our title services to their friends and business colleagues.
94% Net Promoter Score
94% of our customers would recommend our insurance services to their family and friends.
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client perks available within HomeSuite $1000 Lender Credit This credit is for Sell-to-Buy clients. When working with John Adams or Front Street, your seller will get a $1000 lender credit. They can save this credit to use toward the closing costs of their upcoming home purchase or they can transfer the credit to the buyer of their current home (as long as that buyer is a client of John Adams or Front Street, too).
$500 Lender Credit This credit is given to Buyers who opt-in to work with us via zipForm (shown on page 3 of this booklet). The $500 lender credit can be used toward their closing costs and pre-paid items.*
$100 Second Look If a client is considering using another lender, they should take advantage of our Second Look program. We will meet or beat their offer from another lender and give them a $100 Home Depot card, whether they work with us or not.
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*the $500 Lender Credit is only available to offices who have implemented zipTMS.
Every experience with Capital is smooth and I highly recommend them. Excellent customer service from the entire staff. - Elke V., Reinhart Realtors about Capital Title
Very fast and easy! Found us a better rate than we could find ourselves and was willing to work with us when we wanted to change our policy coverage several times. - Nathan H., Insurance One customer
Referral Perks for You When a customer signs a management agreement with Rental Management One (of at least 12 months), you as an agent would receive one month’s management fee. If you refer the lease in addition to property management services, you will be eligible for 25% of the first month’s rent.
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HomeSuite tools to use
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TheHomeSuite.com
Digital Flipbook
Our website goes in depth about each of our services and is a great source of information for your client to review. The Agent Resources page houses blogs you can post and more HomeSuite tools for you to download and use.
Our digital flipbook is a great first impression piece to share with your buyers. It covers more information about each of our services and incentives. Find it on OurOnePlace.com > Social Media > HomeSuite Booklet
Social Media
Co-Branded Flyers
There are a variety of social media posts available for you to use within our Social Library at OurOnePlace. com > Social Media > Filter by Affiliates. Follow us on Facebook and Instagram @thehomesuite
Want to share about the awesome mortgage incentives with your information on it, too? You can generate co-branded flyers via OurOnePlace.com.
Click to Preview Click each image above to preview these tools!
Buyer Video
CMA / Buyer Tour
The HomeSuite Buyer video covers all of the ways we can help. Post it on social media, email it to a new buyer or embed it onto your personal website. Find it on TheHomeSuite.com/AgentResources
Your CMA and Buyer Tour documents in OnePlace have been updated to include a page about HomeSuite and the perks that come with using a one-stop shop.
Field Guides
HomeSuite Tagline
The Buyer Field Guide has been a big hit with clients. These guides include our HomeSuite services and you can order them through GSIprint.com.
We have taglines available for you to download, so you can place them on the personalized marketing pieces of your choice. You can get the logo on TheHomeSuite.com/AgentResources
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our team is your team Find the HomeSuite reps in your office location mortgage Troy Bergman NMLS#140061
Heather Harper NMLS#1500636
tbergman@johnadamsmortgage.com
hharper@johnadamsmortgage.com
Joe Bigelman NMLS#140064
Randy Hassan NMLS#140072
jbigelman@johnadamsmortgage.com
rhassan@johnadamsmortgage.com
Chelcie Burns NMLS#951222
Kristen Hesse NMLS#140073
cburns@johnadamsmortgage.com
khesse@johnadamsmortgage.com
Matt Chojnacki NMLS#162844
Bill Holmes NMLS#162051
matt@johnadamsmortgage.com
bill@frontstreetmtg.com
Chris DeRosier NMLS#1037414
DeAnne Hoxie
Birmingham, Ferndale 313-410-7111
Troy, Bloomfield Hills 248-302-3652
Ortonville, Oxford 810-441-3388
Novi, Southfield 248-895-2062
Detroit, Dearborn, Dearborn Hgts, Fraser, Grosse Pointe Farms 313-220-1073 cderosier@johnadamsmortgage.com
Cathy Dodak NMLS#134826 CRC Chelsea 734-637-6464
cdodak@johnadamsmortgage.com
Lynnette Droope NMLS#140068 Rochester 586-457-4863
ldroope@johnadamsmortgage.com
Corrie Dye-Hale NMLS#533537 Southgate 734-678-5626
cdyehale@johnadamsmortgage.com
Joseph Galvez III NMLS#1399320 Clarkston 248-390-1124
jgalvez@johnadamsmortgage.com
Ronya Grohman NMLS#140084 Birmingham 248-709-9390
rgrohamn@johnadamsmortgage.com
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Milan, CRC North 734-255-8730
Plymouth 248-875-4176
Dexter, Saline, Ypsilanti 248-535-7073
TC Randolph, Leland, Cadillac 734-546-6870
Beulah 231-632-1408
NMLS#1642840
dhoxie@frontstreetmtg.com
Chris Knoche NMLS#697429 Commerce, Milford 248-535-7073
cknoche@johnadamsmortgage.com
Amanda Lawrence NMLS#140079 CRC West, CRC Saline, Ann Arbor 734-417-1520 alawrence@johnadamsmortgage.com
Sue Lieder NMLS#322649
Clinton Twp, St Clair Shores 313-401-7355 slieder@johnadamsmortgage.com
John Millard
NMLS#140082
Livonia, Brighton, South Lyon 248-225-5169 jmillard@johnadamsmortgage.com
Mary Miller NMLS#140083 Southfield 248-709-3654
mmiller@johnadamsmortgage.com
Corey Phelps NMLS#139344
Eric Chase
corey@frontstreetmtg.com
eric.chase@insone.com
Mark Sera
Tracy Colo
TC Front Street 231-946-6300
NMLS#167050
Royal Oak, Shelby Twp 248-760-0288
msera@johnadamsmortgage.com
Brad Silvius NMLS#140088 CRC South 734-417-3650
brad@a2mc.com
Jake Stripp NMLS#1555637 Ann Arbor, Dexter, Saline, Ypsilanti 810-599-4585
Dexter, Milan 734-678-6668
Clinton Twp, Fraser, Troy, Grosse Pointe Farms 586-808-1858 tracy.colo@insone.com
Michelle Gutting
Livonia, Southfield, Brighton, Clarkston, Ortonville, South Lyon, Novi, Oxford 989-323-9542 michelle.gutting@insone.com
Brittany Pikora
Christina Slade NMLS#336993
Detroit, Royal Oak, Bloomfield Hills, St Clair Shores, Chesterfield 586-787-3600
christina@a2mc.com
Hunter Reeves
jstripp@johnadamsmortgage.com
CRC East 734-476-9200
David Toth
Chesterfield 586-242-7870
NMLS#1632416
dtoth@johnadamsmortgage.com
Debbie Woodbeck NMLS#131385 Elk Rapids, Bellaire, Charlevoix 231-715-9790 dwoodbeck@frontstreetmtg.com
insurance Ashley Bono
Dearborn, Dearborn Hgts, Southgate, Saline, CRC North, CRC South, CRC Saline, Ypsilanti 734-341-8181 ashley.bono@insone.com
Laurie Brooks
brittany.pikora@insone.com
Ann Arbor, Plymouth, TC Front St, TC Randolph, Elk Rapids, Bellaire, Beulah, Leland, Cadillac, Charlevoix, CRC East, CRC West, CRC Chelsea 734-662-0174 hunter.reeves@insone.com
Annette White
Commerce, Milford, West Bloomfield, Birmingham, Ferndale 248-795-9152 annette.white@insone.com
title Capital Title
locations listed on page 13 800-851-8329 info@capitaltitle.net
rental management
Rochester, Shelby Twp 586-362-5405
Rental Management One
laurie.brooks@insone.com
rmo@rentalmanagementone.com
248-208-3882
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our services support clients from start to finish 1. Get Pre-Approved
Intro your client to a mortgage specialist from John Adams or Front Street to get pre-approved.
2. Start Searching
Gather your client’s wish list and begin to house hunt with them.
3. Present Offer
When they find the One, you and your client will present an offer and negotiate until it’s accepted.
4. Check the Title
Capital Title will do a search of the property records to ensure there are no liens that will affect your client’s ownership rights. At closing, a title policy will be issued that will protect them and their heirs for as long as they own their home.
5. Schedule Inspection
Your client will hire a professional, third-party home inspector to make sure the property is in good shape.
6. Choose Loan Program
One of our mortgage specialists will help your client apply for the loan that’s best for their life and financial situation.
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7. Get Home Appraisal
Have the home appraised, so your client (and the bank) know exactly what it ’s worth.
8. Lock in Insurance
Insurance One will get your client a great deal on homeowner’s insurance so their future house is protected.
9. Do a Final Look
The client will take a final walk through of their new house to make sure everything is on point.
10. Close the Deal
Head to the closing with Capital Title as your client signs their documents, picks up their keys and celebrates with you. We have 23 locations across Michigan to serve you! Ann Arbor
Livonia – Closings Only
East Eisenhower
Oxford
Briarwood Circle – Closings Only West Stadium
Novi – Closings Only
Bloomfield Hills
Rochester
Birmingham
Royal Oak – Closings Only
Clarkston
Southfield– Corporate
Clinton Township
Southgate – Closings Only
Dearborn – Closings Only
Troy
Frankfort / Beulah
West Bloomfield
Fraser – Closings Only
Traverse City
Grosse Pointe – Closings Only
Front Street Randolph Street– Closings Only
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frequently asked questions
Is HomeSuite a company? No, HomeSuite is not a company or a business entity of the Real Estate One Family of Companies. HomeSuite is a marketing identity we created to easily describe and refer to our one-stop shop. All business generated through HomeSuite will be handled by our affiliated companies: John Adams Mortgage, Capital Title Insurance, Insurance One and Rental Management One.
Does a HomeSuite customer have to use every service offered? Clients can work with one, two, three or all four of our services. We market all of our services together so clients are aware of the many ways we can help them. We understand that they may be connected with a real estate service professional outside of our HomeSuite. But, it never hurts to get a second opinion quote from a HomeSuite company (because we just may have a way better deal!) No matter the HomeSuite service clients use, we’re here to make their experience convenient, fast and affordable. And it’s more likely to happen that way when we can keep the deal under one roof - our roof! 14
How does my real estate business benefit from HomeSuite? It’s always our goal to help our real estate agents be as successful as possible. That’s why we do everything we can to do our best work and provide exceptional service to your clients who then become our clients, too. A 2019 survey conducted by The National Association of Realtors and The Harris Poll showed 96% of all homebuyers believe the OSS model would make the process at least somewhat easier. And really, we want to make everyone’s life easier from the buyer to the agent… and even our own! Our intention is that HomeSuite will give you a competitive edge and another way that you can provide heightened value to your clients. Unfortunately, we legally cannot reward our real estate agents with financial (or really any kind of) incentives, except for referral fees given by Rental Management One (mentioned on page 7).
How can I stay updated on HomeSuite services & tools? The best way to stay up-to-date on all things HomeSuite is to regularly visit your Agent Resources page found at: TheHomeSuite.com/Agent-Resources You can also follow our Instagram and Facebook accounts: @thehomesuite 15
thank you We already said it, but we can’t say it enough. Thank You for trusting our HomeSuite team to provide the best real estate experience for your clients. All of our team members are just a phone call or email away, so please reach out any time you need us.