HOW WE’RE NAVIGATING THROUGH TODAY’S CHALLENGES
We focused on our
STRENGTHS Stability, security, creativity, Experience and Action we've been busy these last few months!
what we did. 1. Timely Updates on Managing the Stay at Home Order - Cares Act loans, etc. 2. Top National Speakers Webinars
17. Facebook Group for Agents
35. Virtual Tour Marketing
18. Do-It-Yourself Home Photography Tips
36. How to Host a Virtual Open House
19. Community Activism
37. Virtual Open House Marketing
3. Market Updates From Our Research Team
20. Weekly Education Programs
4. Panel of Peers Video Conference: Best Practices
21. HomeSuite One-Stop Shop Marketing
5. Financial Assistance for Our Agents - PROTECTED COMMISSION LEVELS, deferred accounts receivable, commission advances
6. Real Estate Market Virtual Public Townhall
7. Mortgage Virtual Public Townhall 8. Insurance Virtual Public Townhall 9. Assisting Agents with Unemployment 10. Electronic Earnest Money Deposit
11. Curbside Closings 12. Enhanced Transaction Management
22. HomeSuite One-Stop Shop Mortgage discounts
23. Online Ad Program Discounts 24. Automated Client Survey 25. Farming Postcard Program Discount
38. Safe Showings Buyer Safety Kits 39. Safe Showings Client Checklists 40. Safe Showings Client Emails
41. Safe Showings Video 42. Safe Office Protocol 43. Office Virtual Happy Hours
26. Local Community-Themed Farming Postcards
44. Office Weekly Virtual Connections
27. Email & Social Posts
45. Company-wide Virtual Meetings
28. Monthly Newsletter
46. Accountability Groups
29. No Cost and Low Cost Web Leads - Homes.com, Realtor.com, Michigan’s top broker sites
47. New Agent Coaching Programs
30. Pandemic-related Facebook Covers
13. Listing Alerts Program
31. Customized Agent Digital Buyer Brochures
14. Weekly Marketing Tips + Tools Emails
32. Customized Agent Digital Seller Brochures
15. Social Media Educational Videos
33. Digital Brochure featuring Listing Video
16. Social Media Library
34. How to Host a Virtual Tour
48. “Coming Soon” Listings Promotions for Our Buyers 49. Digital Listing Presentations 50. Special Team Admin and Buyer Agent Training (Workman Systems)
51. Nation’s Top Educational Platform (of any industry)
IMAGINE WHAT WE CAN DO FOR YOU!
Join Us!
Yes, We were at
HOME
OUR NUMBERS SAY IT ALL. Our schedules
may have slowed down, but our productivity kept up! Our agents were working virtually - listing and showing homes, selling properties and managing transactions digitally.
BUT WE WERE
Busy!
Our Resilience
Deals continued to move forward throughout the stay-at-home order. We provided step-by-step guidance on how to maintain momentum within the transaction pipeline and advised on which contingencies to add within contracts. We also provided the tools to work virtually with each active client. Zoom, Zipforms, Docusign, Deposit Express and ZipTMS transaction management are some of the software platforms that kept us on track. Our agents could lean on our mortgage, title and insurance companies as essential businesses to keep the ball rolling, too.
1300 862 NEW SALES
were written from april to July
NEW LISTINGS
have been taken from april through july
% up 34
in June
Our numbers through the Stay at Home order say a lot
% 50 have Sold more in 2020 than they did in 2019
OF AGENTS
% up 18
in July
the increase in pending transactions over 2019
The COVID-19 crisis gave us all an obstacle, but we found a way through together. We developed the Team@2 series and gathered up to three times weekly to inspire, learn and keep our business thriving.
Up lift ing Top National Speakers on building D business and thriving during COVI
Inspiring Coaches. We were stuck at home, but so were leading speakers and trainers. We took advantage of an otherwise frustrating situation by coming together as a family. 2pm soon became a gathering hour for our Team@2 series held via Zoom. Even when the world seemed to stop, we found ways to start up better habits, stronger communication and new business practices.
OTHER SPEAKERS INCLUDED: Brian Buffini
Buffini & Company
Robert M. Campau, Esq RCE, CAE and CEO of Michigan Realtors
Greg Coyne
Sandler Training
Kurt David
“From Glory Days” Author & Emmy Award-winner
Sylvie di Guisto
“The Image of Leadership” Author
Andrew Flachner
Jared James
Realtor Magazine
Mike Staver
Leadership Coach
RealScout, Inman News Author
Steve Har ney
Founder of Keeping Current Matters
Steve Mur r ay Real Trends
Don TennesEn Ninja Selling
John Tenz a Flying Tigers
Verl Wor kman Workman Success Systems
We believe in collaboration over competition. We have more top producers than any other broker in Washtenaw County. Many who will gladly share their success strategies with others in our family.
PANEL OF
Peers Best Practices
Sharing I deas.
Our culture is built on teamwork and caring. When the stay-at-home order went into effect, we organized the Panel of Peers series. This virtual collaboration gathered via Zoom on a weekly basis, providing a stage for our agents to share and engage with one another. From market updates to sales strategy to social media, our Panel of Peers came together to learn and teach about a range of topics.
Panel of
Peers
Our agents invited
PUBLIC
their past, present and potential clients to our virtual real estate, mortgage and insurance town halls. As Washtenaw County’s largest and leading brokerage, our agents can lean on our hyperlocal expertise, especially during unpredictable times.
TOWN HALLS
INFORMATION SHARING
Engage and Inform. Dan Elsea
President, Brokerage Services Real Estate One Family of Companies This popular public townhall brought in almost 1,000 viewers and was highlighted on the local news. Dan hosted the event and provided data about our housing market pre- and during Covid-19, and what to expect in 2020.
Lar ry Bshar ah
President, John Adams Mortgage Company, Front Street Mortgage Company Larry, the president of the mortgage companies within our family led a public town hall about how home financing was being impacted by the pandemic. He also advised on what’s ahead for Michigan mortgages in 2020.
Eric Chase
Sales Manager, Insurance One Agency This insurance-focused public town hall discussed auto insurance premium refunds, home occupancy standards and what’s to come with this summer’s auto reform.
2020 quickly became the year to
deepen our relationships. Our agents and employees connected virtually and found we have much more in common than real estate‌ like crazy dogs, screaming kids and an appreciation for athleisure wear.
CON+NECT
zooming together.
We moved fast to get our staff set up at home, so our agents could continue utilizing the resources and people available to them. Every agent was provided with Zoom training to conduct video consultations with clients. While we won’t completely replace in-person face time with Facetime, we’ll continue to leverage the many advantages experienced when we were 100% virtual. Many meetings will continue to be held online in the future.
WEEKLY CONNECTIONS
It’s much more convenient to click a link instead of commuting. Offices moved to holding virtual meetings with visits from our leaders and corporate staff. From marketing and tech support to our one-stop shop consultants, all of our support teams are remotely accessible.
COMPANY WIDE MEETINGS
It used to be quite tricky to fit our 300+ agents and employees in a single room, but we found it was quite easy to gather in a Zoom.
Zoom Fun!
We also stayed in touch with activities at a distance.
Yoga • book clubs happy hour s • dog shows trivia nights
As a family-owned company,
family is incredibly important to us. Our priority is to ensure our agents and employees are able to keep themselves, their families and their clients’ families as safe as possible.
KEEPING OUR EXTENDED FAMILY
IS OUR PRIORITY.
protecting our family. We quickly adapted to implement all precautions and procedures within our offices, closing locations and for showings and open houses. The key was consistent communication, so we readied our agents with scripts, emails and social media posts to better inform their clients. We covered all of the recommended sanitization practices and social distancing protocols, but we also went beyond the physical. We understood the extreme stress our family members were experiencing, so we hosted digital mindfulness seminars, virtual yoga classes and more. It was important to us that the people within our organization were not only physically safe, but in a healthy mental state, too. We are continuously keeping our family up-to-date with industry and government advisories.
KEEPING OUR EXTENDED FAMILY
IS OUR PRIORITY.
SHOWING CH ECKLIST FOR BUYE RS Meet Realt
or at the showing and GREET WITH “HELLO” instea A d of handshake. IF YOU ARE SICK , please do not enter or if someone in your home is sick, this home. Follow the Seller ’s SHOWING PROCEDURES home. for that Wear a MASK AND GLOVES (and/or sanitize after entering the prior to and property). WEAR SHOE COVERS, if requir ed, prior to entering home.
Maintain the requir ed 6-FOOT DIST the Michigan/C ANCING and DC Social Dista abide by ncing Guidelines. AVOID TOUC HING any surfac e in the home. FOLLOW-UP DISCUSSIONS should continue home, via email outside the , or phone.
G KEEPIN OUR ED EXTEND FAMILY
thank you! IS OUR Y. PRIORIT
OME’S THIS THOCOL eone in your home PRO U ARE SICK, oruleif.som
ed IF YO itize ase resch d/or san is sick, ple OVES (an ). rty AND GL MASK the prope Wear a CING entering er AN aft ST d DI OT prior an ed 6-FO Social the requir n/CDC Maintain by the Michiga me. and abide Guidelines. in the ho ing surface Distanc y an NG to ed, prior TOUCHI AVOID , if requir COVERS OE SH WEAR KEEPIN home. OUR G entering
EXTEND FAMILY ED
thank you! IS OUR PRIORIT Y.
SHOW ING FOR S ELLERCSHECKLIST IF YOU ARE SIC
SAFE SHOWINGS VIDEO FOR CLIENTS BRANDED SAFETY KITS KEEPING OUR EXTENDED FAMILY
IS OUR PRIORITY. Kit content s: hand sanitizer, gloves , mask and boot covers
CLICK HERE!
Including: a mask, gloves, sanitizer and booties. It took many volunteers (fueled with doughnuts) to put them together for our sales team!
is sick, ple K, ase resch or if someone in your edule sho home Figure ou wing. t pet(s) to a SAFE PLAC E for yo go. u and yo ur DISINFE CT and before an CLEAN all main d after the surfaces showing TURN ON occurs. ALL LIG light sw HTS to itches. avoid tou ching of OPEN ALL int eri access, along wit or doors, blinds, h some cabinets. drapes, garage REDUCE from as CLUTTER to ma many ite ms in yo intain a safe dis ur home tance as possi ble.
thank you!
SAFE SHOWING CHECKLISTS
Our marketing department created
targeted content for our agents made available in all mediums from email to social media to print. We also provided training, so our agents were producing quality marketing with confidence and competence.
reaching our sphere. Unprecedented times call for thoughtful and authentic marketing. Our marketing department provided templated scripts, materials and videos that our agents used to be a visible and helpful resource to their clients. Weekly emails were sent providing checklists and tips, so our agents could continue marketing, organize their operations and exit quarantine with a business that was stronger and more connected. Every office, staffed with marketing support personnel, was prepared to assist with the new materials and an agent’s personal marketing.
WEEKLY SOCIAL MEDIA HOW-TO VIDEOS Launched to educate agents as the world turned to social media platforms
CLICK HERE!
LUCIDPRESS TEMPLATE LIBRARY
Reinhart offers agents a library of easily customizable templates ranging from feature sheets to social media posts.
FACEBOOK, INSTAGRAM AND WEBSITE ADS W !
PERSONALIZED BUYER AND SELLER PRESENTATIONS
NE
MONTHLY NEWSLETTER
We worked out a deal to get the best ad pricing for our agents.
JANE SM REINH ITH ART
ww w.r
einhar
trealtors
.com
In a week’s time
f o e c n a t r o p m i
H C TE the
all of our offices went virtual! Our tech team offers full tech support to help agents get comfortable with video conferencing platforms, virtual tour creation and engaging existing tools.
Goin’ Virtual. To be honest, our agents have had the option to go virtual for years, but they never really needed to. After all, agents are people-people! Fortunately, our tech department already had the platform in place to support virtual marketing. Our tech team hosts webinars that walks our agents through all virtual activities from hosting open houses/showings to managing the entire transaction digitally via zipTMS. It’s so easy to use that our training sounded a bit like this, “See that button? Click it and you’re DONE!”
VIRTUAL SLIDESHOWS
Agents learned different ways to create virtual slideshows with free software like Animoto and upload to Reinhart’s Home Tours YouTube channel.
RIS MEDIA’S
TECH TITAN AWARD WINNER for our technological achievements
Presented to individuals transforming the industry by integrating new forms of technology into their companies to improve and enhance overall consumer experience.
HOMES.COM
Preferred listing status, leads go directly to the agent +more!
We consistently update
our game plan to keep our competitive edge sharp and our approach fresh.
a t i h o t ys a w w Ne
e m n o u H R
Providing New Business Resources. Our agents get the best of both worlds. Because we’re family-owned, we have a tight knit culture. But because we’re big, we provide an extensive network of teams and tools designed to help our agents’ businesses thrive. We like to say that we’re a startup that’s been around for half a century. It’s our goal to offer our agents everything they need to succeed, whether it’s through technology, business coaching or the ability to offer every real estate service under one roof.
OUR ONE-STOP SHOP OF REAL ESTATE SERVICES
CLICK HERE!
HomeSuite helps our agents win competition for listings and buyers. Our one-stop shop provides a better and more convenient real estate experience for our clients. Combining brokerage, mortgage, title and insurance is a rising trend, but we’ve offered every service under one roof for over 45 years. With our savings incentives, smooth transaction platform and our top-rated customer support, we get more happy customers HomeSuite home!
DEPOSIT EXPRESS
st
1
ELECTRONIC EARNEST MONEY DEPOSIT
TO OFFER
FREE, EASY & SECURE START REQUEST
SEND TRANSACTION INFORMATION
SEND TO BANK
ACCESS THROUGH
ELECTRONIC EARNEST MONEY DEPOSIT As the first company to offer electronic earnest money deposits, this contact-less system was already in place
Our HomeSuite businesses
were deemed essential during the stay-at-home order. Our teams made fast adjustments to put both safety and excellent service first.
g n i v l o Ev Times with the
One Team. All Service. Our HomeSuite Teams rocked through the stay-at-home order!
New! Michigan Mortgage Cast We are evolving with the times to bring our agents and customers current information and guidance. Follow our Facebook page to tune into our new LIVE Michigan Mortgage Cast series.
CLICK HERE!
WHAT’S NEXT FOR REAL ESTATE IN 2020? Tune into
MICHIGAN MORTGAGE CAST
$500 Fir st Responder & Healthcare Hero Credit To support those who were supporting us, we created a $500 lender credit incentive for healthcare heroes and first responders.
Switch & Save Our team stepped in to help customers switch policies to save money with more affordable insurance bundles.
Industry Guidance for Gover nor’s Order s Our team sent out regular updates based on the everchanging government mandates.
OUR HOMESUITE TEAMS NET PROMOTER SCORE:
96% 93% OF OUR CUSTOMERS
would recommend our mortgage services to their family and friends - this puts us above 90% of the mortgage industry
OF REAL ESTATE AGENTS AND LENDERS
Curbside Signings Among our various closing options, a popular one was our curbside signings.
94%
OF OUR CUSTOMERS
would recommend our insurance who work with us would recommend services to their family and friends our title services to their friends based on customer feedback through: and business colleagues Staunton Financial, Inc. dba John Adams Mortgage NMLS# 140012
Our Culture of
COMPASSION
Caring for Our Community. As a way to give back to the communities that give so much to us, our agents who regularly volunteer and donate to local charities founded Reinhart Charitable Foundation in 2017. The money our agents raise for Reinhart Charitable Foundation is matched 50% by our parent company. Although we’ve never experienced anything like the recent pandemic, Reinhart Charitable Foundation was eager to help during the COVID-19 crisis, providing meals, donations, volunteering and more. The Reinhart Charitable Foundation allows our members to combine passions, funds and forces to make a positive difference within the communities we love, work and live in.
$
165
thousand RAISED SINCE 2017
HELPING OUR COMMUNITY
Reinhart Charitable Foundation is committed to making a difference by raising money for local charities and community orgainizations, as well as volunteering for countless community causes!
OUR
49+ YEARS OF
s ucc e s s
ADAPTING
F uture is the result of
FOR THE
MARKET LEADERS IN WASHTENAW COUNTY ANN ARBOR, YPSILANTI, SALINE, CHELSEA, & DEXTER
STRENGTH IN NUMBERS
Brokermetrics Data
6 300+
$1.2 BILLION
Closed volume in 2019
OFFICES
3,432 units Closed in 2019
2.28 mILLION
Unique visits to our websites in 2019
AGENTS & EMPLOYEES TOP 50 SALES ASSOCIATES IN WASHTENAW COUNTY
WE SELL OVER TWICE AS MANY LUXURY HOMES
REINHART
REINHART
Broker #2
Broker #2
Broker #3 Broker #4
Work with the Best of the Best! Broker Metrics, MLS Data
Broker #3 Broker #4 Broker #5 Broker #6
Home Sales in Washtenaw County $500,000+ Broker Metrics, MLS Data
We asked. We listened.
We Delivered.
Change is never easy, but adjusting our lives and businesses overnight is particularly challenging. COVID-19 has presented all of us with a number of challenges and opportunities and, as it has been throughout our history, we are emerging even stronger as a result of the hard work and focus of our entire organization while we were staying at home. We have been fortunate to have the experience of nearly 50 years of business, thriving in every type of adversity. The depth of any organization is shown during challenges and times of crisis. The good times tend to take care of themselves – the momentum of the market carries all boats. In challenging times, it is clear which individuals and companies acted with growth and opportunity in mind vs. caution and contraction. It will be very evident later in the year who spent their time focusing on preparing for the recovery. We are already seeing our collective efforts paying off in additional listings and increasing market share. So for those who are not part of our Family, what did we do? We asked, we listened and we delivered on the information, education and support our team needed to keep their business momentum going.
Marsha P. Volchoff
Chief Operating Officer
William T. Miller General Manager
Join the Reinhart Family! Click here
to contact a sales manager
Find your home at Reinhart. Leaders in real estate in the greater Ann Arbor area for over 49 years!
