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Future Television 2020 : Taking it to the web Published on August 2011
Report Summary Drawing on a wide selection of publications on new generation TV services, this report deepens our forward-looking analysis of tomorrow's video markets. Starting with a scenario-based approach, IDATE offers readers its own figure-backed scenario of choice for 2020, along with an in-depth analysis of the way value will be newly distributed between the different TV industry players: producers, networks and distributors/broadcasters. Key questions ' What weight will each of the TV distribution networks have in .the equation' Will DTT and satellite remain relevant' ' What degree of competition between live TV and new services' Will Netflix make it in Europe' ' What impact will the Internet have on TV's revenue models' What are the key sources of new growth' ' What impact will the Internet have on programme production' Can Europe's production industry hold its own against American studios' ' What changes will we see in the value chain' Can the networks compete with Amazon and iTunes' > Market data 2010-2020 for each of the countries examined: - Japan, USA, France, Germany, Italy, Spain, the UK
Table of Content 1. Summary 2. Methodology 3. 2010: Current state of affairs ' The open Web ' Managed networks and live services ' The new TV services market 4. 2020: Competing distribution channels ' Access: managed networks vs. the open Web ' Devices: connected TVs ' Growing trend: cord-cutting ' Conclusion: new configurations for accessing video content 5. 2020: Changes in the video offering and their effect on viewing habits ' A time of major growth for TV networks' solutions ' A broad and diverse online selection ' Internet changing viewing habits ' Live TV audience stagnating ' Conclusion: live TV vs. video consumption
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>> Get this Report Now by email! 6. 2020: Revenue models being re-examined ' Pay-TV the main source of growth ' Fragmented TV audience and shrinking ad revenue ' Online video destroying advertising value ' Do paid online models have a future' ' Piracy anticipating market needs ' Conclusion: a sustainable online model 7. 2020: New programme distribution windows ' Network programming evolving ' Live TV streams under assault ' More and more distribution windows ' Major imbalance in production financing ' Conclusion: the new distribution sequence 8. 2020: A revamped value chain ' Competition over distribution ' Ad brokering: highly coveted by new entrants ' Conclusion: broadcasters' role being weakened 9. 2020: Long-term outlook ' Scenario 1: "Managed networks win the day' ' Scenario 2: "Advertising goes OTT' ' Scenario 3: "Cord-cutting" 10. 2020: The IDATE scenario ' Based on the three extreme scenarios... ' ' IDATE offers its core scenario 11. 2020: revenue sharing ' Changes in how value is shared in the advertising market ' Changes in how value is shared in the pay-TV market ' Conclusion: TV network growth being shaped by how the online industry evolves
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