Cannabis Review Quarterly - 2022 - Five by repubnews

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CANNABIS REVIEW QUARTERLY SPRING 2022

five 2022

Say “I do” Incorporate Cannabis Into Your Wedding Plans

Dosed

Dining With Renowned Chef David Yusefzadeh

WOMEN IN WEED

CHECK IT OUT

GROW

YOUR OWN WAY

WITH SOME TIPS AND TRICKS FROM PEOPLE IN THE BIZ

CRQ WINTER 2022

We hope you are enjoying CRQ! Check out the current spring issue! Join us for future issues SOUGHT AFTER CONTENT Published quarterly, Cannabis Review Quarterly is the perfect resource to discover all that’s happening within the cannabis industry. CRQ is a sophisticated, informative publication that will keep you updated about the ever-changing cannabis space in our local communities, the region and the Massachusetts commonwealth.

EXCEPTIONAL AUDIENCE REACH

CRQ Magazine reaches an audience of more than 250,000 adults** through a combination of print and digital media platforms.

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five

2022

STAFF Publisher and CEO George Arwady garwady@repub.com

Advertising Director Mark A. French mfrench@repub.com

Advertising Sales Manager Michele Tingley mtingley@repub.com

Creative Design & Content Curation Michelle Johnson mjohnson@repub.com Curtis Panlilio cpanlilio@repub.com

Content Review Tiera Wright Ray Kelly

4 SEASONAL EDITIONS

TO REACH READERS ALL YEAR LONG PUBLICATION SCHEDULE CURRENT Spring Edition: April 2022 Summer Edition: July 2022 Fall Edition: October 2022 Winter Edition: January 2023 ** Sources: Nielsen Scarborough Research Study, Spring 2020; ComScore, Fall 2020

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Cannabis Review Quarterly (CRQ) is published by The Republican. Our offices are at 1860 Main Street, Springfield, MA 01103. All advertising is subject to the terms and conditions of the CRQ rate card, and all advertising submitted is subject to the approval of the Publisher. The Publisher reserves the right to cancel an advertising order or reject or edit any advertising copy or images. The Republican Co. shall not be liable for incorrect ad placement. Liability for failure to publish an ad shall not exceed a refund of or credit for the original price of the ad. Liability for an error will not exceed the cost of space for the section the error occupies. Credit will be allowed for the first insertion only. Advertisers should check ads upon publication. The contents of this publication are copyrighted 2022. The Republican Co. All rights reserved. No portion of CRQ may be reproduced in any form without the consent of the Publisher.

ONLINE CANNABIS MASTER’S DEGREE 100% ONLINE PROGRAM ONE-YEAR COMPLETION AVAILABLE 7- WEEK ACCELERATED FORMAT The Master of Science in Cannabis Science and Commerce at American International College is designed for students interested in a career in the cannabis industry. Faculty and industry experts offer real-world education, teaching interesting courses which are accessible to all students with a bachelor’s degree.

1000 STATE STREET SPRINGFIELD, MA 01109

Learn more at: aic.edu/cannabis CRQ WINTER 2022

TABLE OF

contents 4

Welcome to Cannabis Review Quarterly or CRQ as we like to call it.

Product Previews

A look at popular and soon-toarrive products in the cannabis market.

16 Game ON!

If you’re an athlete and looking for a wellness line that can assist you in getting back to your full potential this spring season, check this out!

18 Women in Weed

As the cannabis industry expands, women and women driven teams in the industry are also growing rapidly.

22 Big Deal About Minor Cannabinoids

A look at some of the most popular minor cannabinoids in the cannabis world right now: THCV, CBG and CBN with Coast Cannabis Co.

26 Dosed Dining

Entertaining and Cannabis

The next time someone invites you to their home for dinner, they may not be asking if you prefer red or white wine, or whether you’d like a microbrew.

CANNABISREVIEWQUARTERLY.COM

29 OH Honey!

45 What the TAX?

30 Grow Your Own Way

46 Fact vs. Myth

Steven Van Zandt adds naturally infused, organic, local Berkshires honey to his product line.

Interview with David Ayers of Spartan Hemp Works - a local hemp company is just beginning to blossom.

The cannabis industry is almost single handedly helping fix and repair as well as starting new projects for cities.

Can cannabis help ward off COVID-19?

34 5 Top Home Grow Tips

Let Smash Hits maestro and Canna Provisions Cultivation Director Greg “Chemdog” Krzanowski help your garden flourish and flower.

35 TASTE

It’s A Guac Off! Easy cannabisinfused guacamole for your Cinco de Mayo party!

36 Schooled:

Cannabis Knowledge is Power As the cannabis industry grows, so too do career opportunities.

39 “I Do”

Cannabis and Your Wedding

Nearly a decade ago, a wedding florist in Denver decided to break ground on a new line of business, switching from sprays of flowers and potted plants to one plant in particular — cannabis.

42 David Yusefzadeh

The professional chef talks about his battle with Chron’s disease and how it lead him to found Plant Jam and Cloud Creamery.

Note to readers: Please consume responsibly. Cannabis and related products may cause impairment and may be habit forming. For use only by adults 21 years of age or older. Keep out of the reach of children. Products shown in this magazine have not been analyzed or approved by the Food and Drug Administration (FDA). There is limited information on the side effects of using these products, and there may be associated health risks. Marijuana used during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THESE PRODUCTS AWAY FROM CHILDREN. There may be health risks associated with consumption of this product. Marijuana can impair concentration, coordination, and judgment. The effects of Edibles may be delayed by two hours or more. In case of accidental ingestion, contact poison control hotline 1-800-222-1222 or 9-1-1. This product may be illegal outside of MA.

FLOWER. OWER. VA V ATE A TED ELEVATED. Please Consume Responsibly. This product may cause impairment and may be habit forming. Marijuana can impair concentration, coordination, and judgment. Do not operate a vehicle or machinery under the influence of this drug.

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This product has not been analyzed or approved by the Food and Drug Administration (FDA). There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THIS PRODUCT AWAY FROM CHILDREN. There may be health risks associated with consumption of this product. Marijuana can impair concentration, coordination, and judgment. The impairment effects of Edibles may be delayed by two hours or more. In case of accidental ingestion, contact poison control hotline 1-800-222-1222 or 9-1-1. This product may be illegal outside of MA.

STORY BY LAUREN E. LeBEL SUBMITTED PHOTOS

Product PREVIEWS

COAST TANGERINE GUMMIES COURTESY OF COAST CANNABIS CO. PICTURED

CANNABISREVIEWQUARTERLY.COM

CRQ SPRING 2022

ORANGE CHIFFON COURTESY OF 253

gram sizes for $34.95 - $39.95, and 1-gram sizes for $74.95. “When you want high quality at low prices you go straight to the factory, Boston Bud Factory.”

SOLVENTLESS ROSIN

The second product recently offered by Boston Bud Factory is Solventless Rosin, made from natural cannabis flower. Dailey said, “Rosin is naturally extracted from the flower using only heat and pressure. The terpene profiles of our strain specific rosin provide a delicious dabbing experience.” This product is available in .5g sizes for $35-$40, and 1g sizes for $75. “If you’re looking for the cleanest dab with the greatest flavor, give the Boston Bud Factory rosin a try,” said Dailey.

CANNA PROVISIONS 253

Location in Turner Falls

VISIT 253FARMACY.COM FOR MORE INFO

ORANGE CHIFFON

Nicole Desjardins, marketing director at 253 shared a few of their most recent product launches. The first is Orange Chiffon, “A combination of two popular Indica dominant hybrids, this aromatic strain teases the taste buds with notes of citrus and just a hint of creaminess.” She added, “It brings a balanced, relaxing effect perfect for unwinding after a hot summer day.” Flavors come in orange push pops and wedding cake.

SEA SALT CARAMEL CHEWS

Good things come in small batches. The second product as described by Desjardins is, “crafted in small batches so they taste just like homemade!” The kosher, creamy chewy sea salt caramels are made with real butter, real vanilla extract and Himalayan Sea salt. One pack of chews costs $25.

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MEGATELLO SUGAR

A True Hybrid! The Megatello Sugar is the Don Meg (Mellow) combined with Donatello Kush (Elevate), Desjardins explained, “Loaded with sweet and citrus terps supporting an earthy finish.” This concentrate costs $30, for multiple servings.

BOSTON BUD FACTORY Location in Holyoke

VISIT BOSTONBUDFACTORY.COM FOR MORE INFO

SOLVENT-FREE CARTRIDGES

Frank Dailey of Boston Bud Factory announced two of their recent product launches, with the first being solvent-free cartridges. These Boston Bud Free cartridges are strain specific and contain only extracts derived from cannabis biomass. “Terpenes are extracted from the same biomass and then added back in to create the desired consistency for vaping,” and are some of the cleanest on the market, said Dailey. Cartridges are available in .5

Locations in Holyoke and Lee

VISIT CANNAPROVISIONS.COM FOR MORE INFO

Gifts for Mother’s or Father’s Day Because cannabis loves all parents just like some parents love cannabis.

LEVIA IT TO ME

For THC-ing Up Tee Time or Tea Time or Team Time. LEVIA seltzers have exploded on the market in the last year, and for good reason. Their consistent, water soluble dosing tinctures and selzers are fast-acting, pack a punch, and often lead to others on the green asking “wait…where did you get that?”.

“I WAS REALLY STRUGGLING AND DIDN’T KNOW WHERE TO TURN.”

For individuals struggling with dependency and m ental health challenges. FOR MORE INFORMATION ON OUR PROGRAMS

1-888-451-1887

AIONHEALTHGROUP.COM CRQ SPRING 2022

In the case of landing a case of seasonal THC dosed selzers with custom art and the handy kits at Canna Provisions Holyoke, all you have to do is decide if you want the LEVIA uplifting energy line on the front or the back nine. Or whatever setting mom or dad decides to down one of these. They deserve it.

FATTY LIGHT

Goodbye Cigars, Hello These Things. Three gram pre-rolled cigar-ish oversized joints with a bamboo filter and top rated flower meant to be tossed in, say, the side compartment of a golf bag, or perhaps in the stretchy part of the calf-socks golfers used to wear 100 years ago if you’re into classic golf cosplay. That’s what’s at play here, the way you’ll be at play after driving long and then diving hot and fast into one of these to celebrate doing things right on the fairway. AVAILABLE AT CANNA PROVISIONS HOLYOKE

DOING IT LIVE

If anyone deserves the power of concentrates, it’s a mom or a dad. More and more people are turning to the portability, discretion, and increasingly diverse range of top shelf concentrate products. So if dad wants something to slip in his slacks or mom isn’t afraid of a vape since she has enough bath bombs to bomb the moon out of orbit, pick up something with some pep like the Fernway Snow Dog vape cart and battery, or land one a Lookah portable electronic dab pen at Canna Provisions. Paired with the first ever drop of Live Hash Rosin using Smash Hits cannabis strains

CANNABISREVIEWQUARTERLY.COM

(Chem91, Wonka Bars, Tangieland, Starwdawg), as part of a partnership with Treeworks in West Hatfield, means any dad interested in dabs while out on the links, or while hiking, or whenever high terps and pure essence of cannabis captured in this concentrate of Chemdog flower grown in the Berkshires is desired.

CANNABIS CONNECTION Location in Westfield

VISIT CCOFWESTFIELD.COM FOR MORE INFO

HIDDEN HEMLOCK

Thomas Keenan, CEO of Cannabis Connection, said they are excited to be carrying some new brands and products, fit for anyone. The first products are flower and pre-rolls by Hidden Hemlock, a family-owned microbusiness based in Westfield. “They produce the cleanest, most natural and chemical-free flower by growing in 100 percent organic soil and following organic pest management practices throughout the entire process,” said Keenan. He added that the two brothers hand select strains that they feel are worthy of sharing with others and that they enjoy smoking themselves. “They offer heirloom strains that have been resurrected from the archives as well as new, offbeat crosses,” said Keenan. Hidden Hemlock flower costs between $55 to $65, and pre rolls cost $15.

TREEWORKS

The second brand that recently hit the shelves at Cannabis Connection is Treeworks. “Treeworks, known for their award-winning tinctures, has entered the concentrates market as they recently launched their highly anticipated Live Hash Rosin Dabs and Vape Carts,” said Keenan. “Solventless Live Hash Rosin is made without chemical solvents using only fresh frozen cannabis, ice water, low heat and pressure. Extracting live cannabis flower captures certain volatile terpenes that would normally be lost using dried cured material.” The result is a flavorful, fragrant and potent premium concentrate, Keenan explained. “Stop in Cannabis Connection of Westfield to pick one up before it sells out!” Pricing for Treeworks Live Hash Rosin products are as follows: $45 for a half gram, $90 for a full gram and $60 for a 500mg Vape Cart.

COAST CANNABIS CO.

Locations across Massachusetts

VISIT COASTCANNABISCO.COM FOR MORE INFO

DARK CHOCOLATE 1:1 THC & CBD BAR

Angela Brown, co-founder of COAST Cannabis said their Dark Chocolate Bar is great for parents. The product is all organic, with 60 percent cocoa, and double origin. With an even mix of THC and CBD, she said, “It gives off a great balance.” The chocolate bar is 100mg

“These pills are made to keep you upbeat and focused, without feeling too anxious or racy!”

LOVE LULO GUMMIES

Coming out of Boston, Slow & Steady offers a new line of edibles with specially selected Caribbean inspired flavors to “get you feeling the way you want to feel,” Kostanski said. Their 4:1 Love Lulo gummies are the “perfect summer vibe” with notes of lemon, lime, pineapple, rhubarb, and kiwi working with 2.5mg of THC and 10mg of CBD in every piece. “Melt into the music this summer with these infused gummies while still staying clear-headed and uplifted,” said Kostanski.

and has 20 servings across one bar. Prices vary at each store but cost roughly $30 per bar.

CRANBERRY POMEGRANATE GUMMIES

If you’re the parent of a toddler, Brown said their Cranberry Pomegranate Gummies are exactly what you need! For those who are up all night and lacking sleep, the CBD, THC and CBN infused gummies are a “sedated cannabinoid” that “helps you sleep and stay sleeping,” Brown said. Prices vary at each store but cost roughly $30 per package.

TANGERINE GUMMIES

Brown said these gummies are made with THC, CBD and CBG - “great antifungal and great with digestive health.” She noted that this product has seen great successes with stomach flare ups. “It’s a good day time high,” said Brown. “It’s an even high… not sleepy.” Prices vary at each store but cost roughly $30 per package.

HEKA

Locations in Westfield, Pittsfield and Palmer VISIT HEKAINC.COM FOR MORE INFO

1906 GENIUS PILLS

Drew Kostanski, dispensary manager at Heka announced some of their recent product launches that go beyond a gift for mom and dad. He said, “For anyone with finals on the way, 1906 Genius pills might be your new best friend. This edible is the first of its kind, developed specifically for brainpower!” Kostanski continued, “Working with six different plant-based medicines for cognitive focus, 1906 pairs this formula with a strain of sativa known to aid in mental sharpness to kick those finals in the butt!” He described this product as “discreet” and “easy to dose,” paired with a 1:1 ratio of THC:CBD.

AIROPOD VAPE SYSTEM

“Designed to go wherever you go, the AiroPod vape system will be your sidekick on all your adventures this season,” Kostanski said. “These pods come through with clean, uniform, and consistent vapor as well as a strong magnetic hold between battery and cartridge and breath-activated draws for super easy usage.” He continued, “Whether you’re in need of an energetic Sativa for that hiking trip or a mellowed out Indica to lay by the pool with, the AiroSport battery and a wide array of cartridge options will be there to amplify any situation.” The AiroPods and batteries are lightweight, with a scratch-resistant design, allowing for you to bring them on any journey! CRQ WINTER 2022

INSA

Locations in Easthampton, Salem and Springfield

VISIT MYINSA.COM FOR MORE INFO

SLEEPY EDIBLES

Lewis Goldstein from Insa said, “For lots of us, a good night’s sleep can feel like a distant memory. However, good sleep is necessary for anyone to be on top of their game both mentally and physically. Fortunately, Insa has a new line of products designed to help its customers get the restful sleep they so desperately need.” Goldstein shared that Insa’s Black Cherry Sleep Drops take their best-selling drops, covered in a fine dusting of sugar and made with real fruit, and add a new twist. “These drops have 5mg of Insa’s high-quality THC along with added melatonin to lull users off to sleep,” said Goldstein. “Insa’s new Milk Chocolate Sleepy Bar features decadent European chocolate infused with THC and melatonin and is sure to give you sweet dreams.” Both the Drops and the Chocolate Bar retail for $30 each.

SPRING SEASONALS

“Dreading spring cleaning already? The spring is a time to take an external and internal inventory of all the things that need sprucing up. Luckily, Insa has an exciting new spring collection of limited releases that focuses on good vibes 14

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and good-for-you ingredients,” said Goldstein. “Insa’s Superfruit Citrus Drops are a mouthwatering blend of exotic cacao fruit and natural citrus juices that deliver a slightly sour and deliciously zesty edible infused with 5mg THC per piece.” While cacao beans are typically used in chocolate, the cacao fruit has become more popular based on its levels of antioxidants, vitamins and minerals. On the vaporizer front, Goldstein said they are introducing their brand-new Peaches & Crème. “The flavors of juicy, ripe peaches are complimented perfectly with rich pound cake and whipped cream. You’ll be shocked how so much flavor is packed into such a small pod.” “Finally, for those drinking a minimum of three cups of coffee a day, Insa has the all-new Coffee & Donuts Chocolate Bar.” This milk chocolate bar is blended with Shelburne Falls Espresso and Columbian coffee roasts. “We took it to the next level incorporating natural dough flavors, dusting it with cinnamon sugar, and adding 5mg of THC per piece – like a real donut, but better,” said Goldstein. He added that the taste will remind you of your favorite coffee shop— “robust, bold coffee notes paired perfectly with freshly made donuts.” While this limited edition flavor won’t last long—get it while you can! The Superfruit Citrus Drops and the Coffee and Donuts bar retail for $30. The Peaches and Cream 500mg Carts and Darts retails for $55 each, and the pens 350mg costs $40.

GIANT DOUBLE SEA SALT CARAMEL BAR Insa is incredibly excited to share the big news of a chocolate edible offering coming up in May. “Like something

out of Willy Wonka’s factory, this giant bar is composed of 100 1mg pieces,” meaning that each piece is less potent compared to Insa’s regular chocolate bars, Goldstein said. This new format offers more THC per bar, and a more controlled way of microdosing. “This bar is made with pure ivory chocolate that is caramelized during the conching process (mixing process at high heat) to bring out the natural color and flavor of salted caramel. It is then infused with crunchy bits of salted caramel sugar for a pleasant crunch,” said Goldstein. He continued, “This is a great Mother’s Day or Father’s Day gift for the parent looking to start their edible journey at their own pace. With only 1mg per piece, it encourages microdosing with one triangle at a time, along with more distinct portion control. Perfect for parents looking to take a little edge off without losing their edge all together.”

TRULIEVE

Location in Northampton

VISIT TRULIEVE.COM FOR MORE INFO

BHANG

Jamie Banks, marketing manager for Trulieve shared a few of their most recent product launches to be enjoyed by anyone. Kicking it off with “Bhang,” the first edible with over 10 years of experience, is a 10mg bar sold nationally across eight states and is the biggest in Canada. According to Banks, “Bhang” won 45 awards nationally and was a 10x Cannabis Cup Champion. “Our master chocolatier perfected each recipe ensuring delicious gourmet treats. We use only the finest natural ingredients that are cruelty-free and sustainably sourced,” said Banks. “[It’s] quality you taste.” Bhang has a cannabis-free taste with a variety of flavors, available in both milk and dark chocolate, with additional flavors coming soon. “It’s a great way to try new flavors,” added Banks. “It’s convenient and dosed… you can take it with you anywhere to share with friends.” The bars are individually packaged and cost $10.

SWEET TALK

Trulieve has also added “Sweet Talk” gummies to their shelves. Banks said. “Sweet Talk is fun and upbeat through its vibrant colors, playful composition and irresistible charm. Craveable confections infused with premium cannabis, Sweet Talk gives the goods that are sure to leave a big smile on your face!” The gummies are vegan and gluten free, along with having additional allergy exclusions. “Offering nanotechnology,” Banks said this product is fast acting and absorbs in the bloodstream within 15-30 minutes, compared to regular gummies that act within one to two hours. Dosing is 20, 5 mg pieces. Gummies cost $30.

go and give inspiration.” This product is hybrid and has strain specific live resin sauce cartridges. Vapor fuel comes in juicy fruit and sundae driver flavors, with root beer float and do-si-dos- coming soon. They

come in 500 mg cartridges, with hydrocarbon extraction, and live resin and distillate. The live resin carts cost about $60.

MUSE

“Muse is Trulieve’s newest line of premium, mind expanding cannabis concentrates and cartridges,” said Banks. “Muse encourages you to let CRQ SPRING 2022

STORY BY LAUREN E. LeBEL PHOTOS SUBMITTED

Game

ON!

epending on the sport you play or type of exercise you enjoy, the winter months may be a time of rest and relaxation. However, once the cold days are over and springtime arrives, many athletes are awoken from hibernation and return to their game. Often coinciding with the return of the spring sports season are accidental injuries. Whether that be muscle soreness, swelling or even sprains, there are a variety of ways in which an athlete, seasoned or not, can hurt themselves. While injury severity differs from person to person, more often than not, they can be treated. Perhaps you have heard of the RICE method - rest, ice, compression and elevation. “This treatment method is helpful for mild sports injuries,” Healthline said. “For best results, follow the RICE method within the first 24 to 16

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36 hours after the injury. It can help reduce swelling and prevent additional pain and bruising in the early days after a sports injury (Healthline).” Although these seemingly simple efforts may be beneficial, there’s another treatment method that may seem to be overlooked, or perhaps one you’ve never considered: cannabis. Across Massachusetts, there are countless dispensaries that offer a variety of products to be used for multiple reasons. However, if you’re an athlete and looking for a wellness line that can assist you in getting back to your full potential this spring season, Trulieve in Northampton has exactly what you’re looking for. At Trulieve, Jamie Banks, marketing manager, said they have a fairly new product that is perfect for an athlete, who of course is over the age of 21, called “Momenta.”

Momenta is “natural wellness for the mind, body and spirit,” Banks explained. “[It’s] a staple for everyday wellness,” she continued. By making Momenta a part of your daily and nightly ritual, Banks said it will enhance your overall connection to your mind, body and spirit, and enjoy “more blissful days,” because of it including all of the exercise that your body might endure. This brand offers capsules, tinctures, RSO, topicals, and CBD/THC ratio products. “[This is] Trulieve’s staple cannabis line for everyday wellness and overall well-being,” said Banks. “The product lineup includes tinctures, nano tinctures, capsules, RSO and a topical muscle gel.” She went on to say, “Momenta takes a modernized approach to holistic wellness by empowering personal progress

every step of the way on your wellness journey.” Some of the features and benefits to this product is that it is non-psychoactive, anti-inflammatory, antioxidant, anti-anxiety, anti-convulsant, relief from tension and pressure; localized pain, controlled dosing and options for day or nighttime use. Banks explained the ratio product as, “the higher the ratio of CBD to THC, the less psychoactive [it is] due to CBD modulating THC psychoactive effects. Momenta has a $50 price point. Although this product is still relatively new, Banks said they are “thrilled” to be offering this at Trulieve. She shared that they have an athlete who will be running in the upcoming Boston Marathon, also serving as a spokesperson for them and their product. “He will be using [Momenta] before, during and post run … helping with recovery,” said Banks. Once the marathon is over, Banks said they will be able to have a better understanding of the true benefits to their new product. Trulieve plans to release additional information on this partnership soon. For additional information on this product, visit trulieve.com. References https://www.healthline.com/health/sports-injuries#prevention

PROCESS CULTIVATING PEOPLE PASSION The people behind the Cultivar Collection are passionate about honoring the history of cannabis and have decades of growing experience in all markets. Our Cultivar family works directly with each plant at all stages of its life cycle to ensure every flower receives the love and care needed to thrive and achieve full genetic potential. The hands-on human element is a key ingredient in the quality of the Cultivar Collection and what makes our process and approach to the craft unique. More than just a brand, the Cultivar Collection is the flower for flower people.

by @thecultivarcollection Please Consume Responsibly. For use only by adults 21 years of age or older. Keep out of the reach of children. Marijuana should not be used by women who are pregnant or breastfeeding.

CRQ SPRING 2022

STORY BY LAUREN E. LeBEL PHOTOS SUBMITTED

Women in

WEED

The Power in Numbers

ABOVE: MEG SANDERS, CO-OWNER OF CANNA PROVISIONS

s the cannabis industry expands, women and women driven teams in the industry are also growing rapidly. In Massachusetts, a strong female partnership has formed between two women in the cannabis industry: Meg Sanders, co-owner of Canna Provisions, and Caroline Pineau, CEO and owner of Stem. Although their partnership began through their offering of SMASH hits a line that is only sold at these two locations - their connection goes much deeper. Sanders began her journey in the cannabis industry back in 2009, in Colorado. As she tried to get cultivation and 18

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hit her threshold, Sanders described the industry during this time as “super exciting,” and helpful in obtaining her cannabis license. Until 2017, Sanders was with that given company and consulted all over the nation. With two young kids to care for, Sanders said she sort of “stumbled” into this line of work. “Then, I stumbled into Massachusetts and Canna Provisions was a client [of ours],” she explained. Since joining Canna Provisions, Sanders has made her mark. Similarly, Pineau’s world wasn’t always cannabis. Prior to opening her shop in Haverhill, Pineau and her husband owned a yoga studio.

In 2020, right before the pandemic hit, Pineau opened Stem. She was nine months pregnant at the time, and soon thereafter, COVID-19 sent the country into a lockdown. “It’s been an interesting journey and meant to be,” she said, regardless of the unexpected hurdles along the way. “A lot of us didn’t see a future in this and could still be moms,” said Pineau. “We have incredible potential.” Sanders added that aside from balancing being a mom and working, there are several challenges that she and other women face within the cannabis industry - solely because of their gender. This includes fundraising efforts, dealing with government

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CRQ SPRING 2022

officials, and struggles that women in power have to deal with, everywhere. “It’s not a cheap business to start,” said Sanders. For instance, when looking for capital, Sanders said oftentimes the conversations to be had are with men. “Investors feel more comfortable with white men,” she claimed. Pineau agreed with Sanders. She added that on the flip side, there are more women coming in the industry, making their legacy and making alignments. Unlike Canna Provisions, Stem is independently operated, meaning they never had to search for capital, Pineau said. With the goal to create an environment that’s diverse and welcoming for all, Pineau is now proud to have a 100 percent woman owned cannabis shop. Although her shop is currently this way, Pineau said it took a lot of “patience and persistence” to get here. “It’s not always easy,” she said, in reference to the struggles she has also faced dealing with government officials. When dealing with “young” and “ambitious” women, Pineau said getting respect is sometimes a struggle. Nonetheless, she said these struggles have driven her to work harder, faster, and be a better leader for other women. STANDING UP FOR WHAT’S RIGHT In 2021, as Stem approached its oneyear anniversary, Pineau sued her city over impact fees. According to the Eagle-Tribune, “No stranger to litigation, Pineau is facing a new courtroom battle after filing suit against the city over the $400,000 in fees she pays to do business in Haverhill.” They continued, “Like the two other Haverhill pot shop owners, Pineau negotiated an agreement to pay three percent of Stem’s gross sales to the city annually for five years, as long as the expenses are ‘reasonably related’ to the costs imposed upon the city by Stem’s operation.” “Mayor James Fiorentini, through City Solicitor William Cox, argues 20

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CAROLINE PINEAU, CEO AND OWNER OF STEM

that Stem — located in the downtown business district — has had a variety of detrimental impacts locally. However, he has refused to go into detail on just how those issues have related to the community or how the city’s budget has taken a hit,” said the Eagle-Tribune. To continue their work, Pineau said suing their host community in Haverhill was the necessary action to take. Sanders explained that there is specific guidance in legislation that shows what you can and can’t spend money on when opening a dispensary. She went on to say that the legislature is taking this issue up and they’re hoping a reform passes this year, making it easier for people to open their own shops. Sanders said Massachusetts is one of the states that has not yet nailed down this concept, and there are many “barriers,” and “powers exercised” that creates difficulty. “Enough is enough,” said Pineau. Reflecting on the issue, Sanders said, “Caroline standing up to her city was a proud moment,” as a fellow woman. “I can’t say how inspiring it was to see this fight.”

Sanders added, “She was the first to stand up. I’m really proud of Caroline and proud to be partnered with her.” THE FUTURE IS WOMEN. Over the past six or seven months, Sanders said they have reconstructed their marketing team at Canna Provisions, which is more “exclusively women led.” She noted the various skills that are prevalent in these individuals, making her “incredibly proud.” Since this team reconstruction, Sanders said they have seen overall successes. For example, as women are primarily the consumer group making the purchases, balancing the checkbooks and so on, she believes that sales have increased, as women may feel more comfortable when dealing with another woman behind the counter. Canna Provisions currently has 125 employees. “We offer a multi-prong approach,” said Sanders. “We offer flexible hours for moms,” and even help women with school age children. At Canna Provisions, Sanders said

they have worked hard to create a positive environment and are highly focused on job hiring and training. “We offer [jobs] for talent rather than experience in cannabis,” said Sanders. “This opens the door to more people.” At Stem, Pineau said, “Women empowerment is at the height of our mission.” The company even has a charitable component. “It doesn’t stop at the cannabis industry,” said Pineau. For instance, she said they do something for domestic violence month, women’s history, along with assisting single moms, helping to provide hygiene products, rape kits, and so on.

WOMEN PARTNERSHIP Pineau and Sanders have partnered together with SMASH hits. Stem is the first non-Canna Provisions company to offer this product. As of now, Sanders said they are

industry who has experienced challenges is Angela Brown, co-owner of COAST Cannabis Co. Similar to challenges that Sanders and Pineau have faced, Brown said she has faced obstacles with fundraising

“We offer a multi-prong approach,” said Sanders. “We offer flexible hours for moms,” and even help women with school age children.

the only two companies to offer this line. Pineau said working with someone as “legendary” as Sanders is an honor. “As a woman and a fellow entrepreneur, it’s nice to work with someone with the same beliefs,” said Pineau. When she was first presented with this partnership, Pineau said she didn’t know it would lead to this. “Canna Provisions left Stem inspired,” she stated. Pineau went on to say that starting from a small operator standpoint, to having Canna Provisions and ChemDog, “it’s like a pinch me moment.” Pineau and Sanders said they hope to continue supporting one another, in any way possible. “We are always going to be stronger together,” said Pineau. Regarding the SMASH hits line, Sanders said they want to be strategic about who else may offer this, if anyone. She noted that there may be two or three others that they would partner with, however, they have “big shoes to fill” after the partnership with Pineau and Stem. ADDITIONAL CHALLENGES Another woman in the cannabis ANGELA BROWN, CO-OWNER OF COAST CANNABIS

and networking. “Men get easier attention,” she said. Unlike some, Brown has a male counterpart - her husband, Brian. Although this can be beneficial, Brown said it can also be challenging. For instance, when Brown attends networking events, majority of the time, she is one of, if not the only woman in the room. However, at this point, Brown said she is “used to being the only female.” She went on to say that customers have asked inappropriate questions to both herself and her husband, that she doesn’t believe would be asked if the gender roles were flipped. COAST Cannabis Co. is made up of three departments, two of which are run by women. “We have a lot of women on our team,” said Brown. Including Brown and her husband, they have 23 employees. COAST is an equal opportunity employer. Brown said they encourage women to try the cannabis industry and enter this space. “The plant is female. There should be more females in the industry,” Brown said. Regardless of the battles that Brown, along with Pineau and Sanders face, they all said they are “very proud to be a woman in this industry.”

References https://www.eagletribune.com/news/stem-owner-suescity-over-impact-fees/article_94e99a3a-044d-54f0-9e4fd92f02e013cd.html

CRQ SPRING 2022

STORY BY LAUREN E. LeBEL ISTOCK PHOTOS & SUBMITTED

The Big Deal about

MINOR

CANNABINOIDS Talk with Coast Cannabis Co.

oast Cannabis Co., all natural, high-quality cannabis, was brought to fruition by Angela Brown and her husband Brian. The couple has been together for 15 years; 7 of which has been spent perfecting their brand. Brown explained that Coast is an “ethically sourced, clean product,” that differs from other types of cannabis. While most of the cannabis that people consume has additives, Coast products do not. The idea for the brand and its name was developed when the couple moved near Cape Cod. Brown recalled the sites, landscapes and scenery that was in front of them. To pair with this “beautiful place,” the couple decided to create a product for people to use on the coast, whether that be for partying or chilling out. As a result, they produced Coast Cannabis. “At Coast Cannabis Co., we craft quality products to give our customers 22

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the cannabis we wanted to see in the world,” they said. “We’re making sure everything that goes into our products is something we’d be proud to put into our bodies.” Offering chocolate bars, infused gummies and vaporizers, Coast Cannabis has a variety of clean options to choose from. Some of these products include the most popular minor cannabinoids in the cannabis world right now: THCV, CBG and CBN. Brown explained that THCV, also known as “skinny weed,” is “still very anecdotal.” There are a variety of studies that still need to be done with this cannabinoid, although she said it is sweeping across the nation. In Brown’s opinion, THCV leaves you feeling “upbeat” and “high energy.” This cannabinoid is not easy to source or process and is quite expensive. CBG, a “euphoric high,” as described by Brown, is another popular cannabinoid. Depending on the person you ask, Brown said their experienc-

es with CBG may differ, although she thinks that CBG is better consumed during the day. “It doesn’t make you couch bound,” but rather matches with what your body needs, said Brown. Whether that be motivation, or a more relaxed, “go with the flow type thing,” Brown said CBG does the trick, whereas CBN does the opposite. “CBN is shown to be very sedative,” said Brown. “It’s used a lot in the hemp world.” Although there is debate around when CBG should be consumed, Brown said it seems to be agreed upon that CBN is for night time use. Both CBG and CBN are prominent in many plants and have been used more so than THCV, she noted. A product that Coast carries with CBG in it is their Tangerine Gummies. Brown said the gummies are a good day time, and even high, that won’t make you sleepy. On the other hand, a product they

carry with CBN is their Cranberry Pomegranate Gummies. While CBN is a sedated cannabinoid, Brown said these gummies will help you fall asleep and stay asleep. Although THCV, CBG and CBN are the three most popular cannabinoids right now, Brown predicts that next year, we will probably be talking about three new ones. “There’s so much to see and study,” she said. Brown noted that although some of these cannabinoids may work for some, that doesn’t mean they will work the same for everyone. CHALLENGES When starting Coast Cannabis during a pre pandemic time, Brown said they always looked for “the best of the best”

In Brown’s opinion, THCV leaves you feeling “upbeat” and “high energy.” This cannabinoid is not easy to source or process and is quite expensive. when sourcing conscientiously. “We wanted to be organic, ethically sourced,” and so on, said Brown. However, when creating a product, she noted that one hurdle they’ll have to deal with forever is the inability to go out and get the product. “This makes it challenging,” she said. Since the start of COVID-19, Brown said the supply chain has made it difficult for them to get certain products. For instance, in January, a supplier that provides them with one particular product, notified them that another company pre-purchased all of their inventory for 2022. “It’s not easy to replace these ingredients,” said Brown.

Rather than substituting an ingredient to make the product, Brown said they would pull it from the shelves completely. “We won’t cut the quality on it… that’s important to us,” Brown emphasized. Another challenge that Coast has faced this year especially, is with packaging. “Cannabis has to have very special packaging,” explained Brown. As Covid has affected the paper industry, this has

caused interruptions in their packaging process. Although this is another hindrance that Coast has had to work through, Brown recognized that they, along with every other business, has experienced struggles throughout this unprecedented time. Regardless of obstacles along the way, Brown said they will overcome, and continue to produce the highest-quality cannabis for consumers. CRQ SPRING 2022

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CRQ SPRING 2022

STORY BY STAASI HEROPOULOS PHOTOS SUBMITTED DAVID YUSEFZADEH

Entertaining and

Cannabis DOSED DINING

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he next time someone invites you to their home for dinner, they may not be asking if you prefer red or white wine, or whether you’d like a microbrew. The question on tap just might be do you want your steak, chicken or fish garnished and dosed with cannabis. There is a growing trend across Massachusetts and other states to cook with cannabis. Professional chefs are using it to season meat, bake bread, flavor salad dressing, and dose desserts. David Yusefzadeh, 37, is a professional chef based just outside of Boston. He’s been cooking with cannabis for years and is in high demand to create and serve cannabis infused food at a growing number of private parties. He’s cooked up to 20 course meals at everything from millionaire soirees to back yard gatherings.

“People are learning how to entertain with cannabis and they’re not just providing weed to smoke. They’re having their friends and family over and offering food cooked and served with cannabis. There are also cannabis infused beverages on the market. You can drink those instead of alcohol,” says Yusefzadeh. It’s unusual for people to cook with cannabis on their own because they don’t have the tools, technology and knowledge to do it. So they’re turning to professional chefs like Yusefzadeh who is riding high on this emerging trend and growing business. “Most people are a little nervous about working cannabis into their recipes. They’re afraid of putting too much in. They want someone they can trust to do it for them,” says Yusefzadeh. There are countless ways to use cannabis in cooking. The key is iden-

tifying the delivery vehicle, infusing it with cannabis, and then using it to make or season the meal. Sugar is one of those vehicles. So is olive oil, salt, flour, garlic, and oregano just to name a few of the countless options. The trick is properly infusing these ingredients with cannabis, and then carefully cooking with them. Many people are reluctant to do it themselves because it’s so easy to make a mistake. “If you put infused olive oil into an extremely acidic dressing, you might modify the strength of the THC. If you use that same oil on a piece of meat and then cook it on a grill, the heat could kill some of the key elements of the cannabis,” says Yusefzadeh. Caution over cannabis and hesitation over using it in meals goes beyond not knowing how to cook with it. Yusefzadeh says even though it’s legal in many states, cannabis still carries CRQ SPRING 2022

a negative stigma. The words of vocal politicians who opined against the drug continue to discourage people from smoking it, cooking with it, or serving it up to guests. “The bar is lowering for the younger generations. The older generations will never change because they grew up with Richard Nixon and Ronald Reagan telling them that cannabis is the devil,” says Yusefzadeh. “The perception of cannabis is changing, so we’re here to help and make sure it gets on the right path.” Cannabis has clearly come a long way from the days of baking it into brownies and smoking grass. Today is it an epicurean’s delight, highlighting fish, pork, veal, vegetables, desserts and drinks. Cannabis cookbooks and online recipes are beginning to appear. But while they teach people how to cook with cannabis, the process of infusing ingredients remains difficult and elusive. That’s why chefs and entrepreneurs like Yusefzadeh, who know how to infuse, are making and selling those enhanced ingredients. Yusefzadeh does business on PlantJam.co and while he’s yet to offer any cannabis infused ingredients for cooking, he is planning to roll out a variety of finishing salts, chili oil and olive oils. They will be available at dispensaries across Massachusetts. You can find out where to buy them by visiting his website. “We’re at the cutting edge of people being able to do this at home alone. There aren’t a lot of resources to help people infuse right now. For the most part they have to use ingredients that are already infused or turn to professional chefs who know how to cook with cannabis,” says Yusefzadeh. For his part, Yusefzadeh plans to create a cookbook and put recipes on his website. He’s also hoping to hold cannabis cooking classes. But there is some cannabis confusion over whether people would be able to eat what they create in class. The license for onsite consumption of cannabis does not yet exist. 28

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OH,

STORY BY DAN MCCARTHY PHOTO SUBMITTED

HONEY! W hen you have one of the largest apiaries in New England - which uses honeybees that dance and pollinate the cannabis flowers growing on Nova Farms - you’re probably going to wind up with honey that takes on a different form. In this case, it’s the form cannabis takes when naturally infused into organic local Berkshires honey and then formed into portable, easy to use and dose, gorgeous honey sticks that can be dropped right onto anything from ice cream to honey to make a normal dish dosed-honey-kissed. And if you ask Steven Van Zandt about them, it’s just another stop on the path to cannabis and plant based wellness he’s offering with his Underground Apothecary products in partnership with Canna Provisions, who grows the highCBD cannabis flower used in Little Steven’s Underground Apothecary Prerolls, also available at Canna Provisions. “We’re excited to continue to expand our partnership with Canna Provisions with the Beautiful Buzz Honey Sticks,” said Van Zandt in a statement. “Our new Beautiful Buzz infused purple Honey Sticks came after the launch of our prerolls [and] we knew we wanted to also have something sweet for people who didn’t smoke or just wanted a special treat.” The honey sticks will be the first of the fun edibles being produced as part of the partnership, and Van Zandt endorses them as a non-smoker but seeker of plant benefits. “They’re great on their own but also amazing in our Ginger/Manuka or Kava/Manuka tea.” Find Beautiful Buzz Honey sticks at Canna Provisions Holyoke adult-use dispensary at 380 Dwight Street. www.cannaprovisions.com

CRQ SPRING 2022

STORY BY STAASI HEROPOULOS PHOTOS BY NATE BLAIS

GROW Your Own Way with Spartan Hemp Works

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avid Ayers, 46, has come a long way from growing pot in the closet of his boyhood bedroom. “My first closet grow was some Maui Wowee when I was 18. Before that was some growing outside, picking the buds when they were barely mature, and throwing them in the microwave. It’s been around me for a long time,” says the East Longmeadow native. Ayers put pot on hold when he left East Longmeadow High School to focus first on a career in the military and then corporate America. He traveled the world, specializing in manufacturing, distribution, operations, and logistics. The skills he developed would serve him well when he came back to town, settling in and taking his life in a new direction. Sinking roots means more to Ayers than starting a family. He is now a hemp farmer, back to growing pot — 2,500 plants on two acres near his backyard. “Going from growing a dozen plants in a closet to a couple thousand in a field is an interesting transition,” he says. Ayers is licensed to harvest as much hemp as he can on five acres. His fouryear-old business — Spartan Hemp Works — is just beginning to blossom. Ayers is on the verge of deciding whether to double his annual yield. Hemp has all the medicinal benefits of cannabis but with one major difference. “We’re only licensed to produce hemp which means it must have 0.3 or less THC in the plant. Anything over that would be considered traditional cannabis,” he says. The federal government pays very close attention to what Ayers is growing. He must submit annual planting and harvest reports to the Department of Agriculture. “When it comes time to harvest, the Agriculture Department comes out, samples the live plants, and sends them out for testing. I had to burn 600 plants last year because they were too high in THC. They failed inspection,” says Ayers. THC is one of hundreds of can-

“Going from growing a dozen plants in a closet to a couple thousand in a field is an interesting transition,”

says Ayers.

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ucts which Ayers sells to dispensaries, retailers, and on his own website www. SpartanHempWorks.com. In the military and as a businessman, Ayers traveled to exotic parts of the world where life is frenzied and frenetic. He’s done with that now and has turned his attention to a product that calms, in a place that does the same. “The landscape is perfect. It was a farm that hadn’t been worked in a decade. There was just one cow that was pretty much a lawnmower,” he says. “It’s calming being out here. It’s something you care for, that you have to concentrate on. You watch it develop. There’s a spiritual component to it.

nabinoids found in cannabis, and the most well known that causes a psychoactive effect, or the “high”, while hemp is more associated with being rich in CBD, the non-psychoactive cannabinoid, along with other minor cannabinoids (CBG, CBN, etc). Both work with the body’s endocannabinoid system - a regulatory system with receptors designed to receive or create cannabinoids - to various effects and therapeutic effects, which is why hemp and cannabis are known to help with anxiety, depression, inflammation, and a variety of other issues. Ayers says there is an important place in the cannabis universe for hemp growers and their low THC products. “The major thing in dispensaries right now is how high can you get that THC percentage. Not everyone wants to get that stoned, so by offering similar benefits with something that’s not going to get you high, you’re still going to get that therapeutic effect you’re looking for,” says Ayers. Hemp can not only be smoked, it can also be used to make topicals, oils, tinctures and a range of other prod32

CANNABISREVIEWQUARTERLY.COM

“The landscape is perfect. It was a farm that hadn’t been worked in a decade. There was just one cow that was pretty much a lawnmower,” Ayers says. And the plant is beautiful. Once you get into the full flower, it’s amazing when you’re looking at it,” he says. Ayers and his three sons, ages 9, 4, and 3 work the farm. He also puts the word out across town that he’s looking for help, especially when it comes time to harvest the hemp. Teenagers usually answer the call, leaving their electronics behind and getting their hands dirty. “They’re really getting a great experience in so many different areas of just basic economics, plus building and starting a business and at the same time they’re working the land and they’re not sitting behind a computer,” says Ayers. Ayers is betting his future on a plant that grows nearly in his backyard. But its more than a business to him, it’s a mission. “I think it’s awesome. I kind of want to give it away to a degree,” he says. “All I want to know is that I’m helping people. It’s very cool, it’s rewarding.”

TIPS FOR GROWING YOUR OWN POT PLANTS • Lighting is very important. It can be as simple as an aquarium light to a very high-end LED light. Shop at Lowes or Home Depot for basic lights; Agro Lighting in West Hartford, CT for a higher end light. • Make sure you get feminized, or female seeds. They create the flowers. The male plant creates the pollen. • Get the right nutrients. You can go with anything from Miracle Grow to something that’s all organic. • Drying and curing is a crucial step to get the best flavor out of your plant. Take 7-10 days to dry plants. • Once your plants are mostly dry and you’ve started your cure, use humidity packs so the leaves aren’t too brittle. This preserves the leaves and ensures the best flavors, so it is not harsh.

Our factory is producing Recreational Marijuana Products for the

Retail Store at 73 Sargeant St., Holyoke

• Fresh Flower Rosin • Natural Terpene Cartridges • Contract Manufacturing • Economic Empowerment Company • Enrolled in the CCC Social Equity Program www.bostonbudfactory.com 413-420-8100 info@bostonbudfactory.com 73 Sargeant Street, Holyoke MA 01040

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Please Consume Responsibly - This product has not been analyzed or approved by the Food and Drug Administration (FDA). There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THIS PRODUCT AWAY FROM CHILDREN. There may be health risks associated with consumption of this product. Marijuana can impair concentration, coordination, and judgment. The impairment effects of Edibles may be delayed by two hours or more. In case of accidental ingestion, contact poison control hotline 1-800-222-1222 or 9-1-1. This product may be illegal outside of MA. There may be health risks associated with consumption of this product.. For use only by adults 21 years of age or older. Keep out of the reach of children.

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The Arcade Bar features the 420 Patio

Be Happy Hours Fridays 4:20pm - 7:20pm • Be Happy Hours are hosted by Arcade Bar. Video games - Pool table - Dart Board - Food - Raffles 37 Commercial Street, Holyoke • 413-322-8448

TOP HOME GROW TIPS

From Greg “Chemdog” Krzanowski

Let Smash Hits maestro and Canna Provisions Cultivation Director Greg “Chemdog” Krzanowski help your garden flourish and flower.

1. It starts with genetics

If you start with good genetics in the beginning you’ll have a better chance of stable strains that are proven they won’t herm (ie: turn hermaphrodite) or do weird things later and make for a problematic grow, or a waste of effort.

2. Know your environment

Your weed absorbs what’s in the air and takes it into the plant. You want a clean non-smelling environment to grow in but also process. Frenchy Cannoli taught me about this, that the “wang” funk of weed grown in a bad environment comes from the room the pot was grown and dried in. Basements, wood stoves, old homes, that cottage cheese in a basement smell. That’s what the wang comes from. So mind where you grow and cure.

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3. The vegging process is crucial

Smaller plant if you flower a small plant and veg it you’ll get small buds low yield if you veg it to a full size after you top it and get it to 2-3ft you’ll get more flower and bigger buds and bigger yields.

4. Don’t skimp on drying and trimming correctly Take care of your plants and they’ll take care of you back.

5. Cure Properly

I can’t state it enough. Cure properly. Enjoy after 10-14 days of curing, minimum, not 2-3 days when you want to dive in. Makes all the difference.

TASTE

RECIPE SUBMITTED BY CANNA PROVISIONS

SATISFY YOUR TASTE BUDS WITH THIS

CINCO DE MAYO GUAC RECIPE IT’S A GUAC OFF! Easy cannabis-infused guacamole for your Cinco de Mayo party! But for a sure-fire winner, try some weed guacamole. Yes, weed guacamole. And it’s easier than you think.

INGREDIENTS: 5 Peeled Avocados (save the pits) 1/4 cup cannabis infused oil (or tinctures - dose accordingly)

1/2 Red Onion 1/4 Sweet Onion Juice of 2 Limes Add In To Taste: Minced Garlic Cut Cilanto Diced Tomatoes Cumin Paprika Salt & Pepper

HOW YOU’LL MAKE IT • Dice up 5 peeled avocados, and save your pits. • Throw the diced chunks in a bowl, and cover in salt and cannabis infused cooking oil (there are great recipes to find and be sure to check out Canna Provisions blog for more recipes and instructional videos). If you don’t have oil, stop by Canna Provisions and grab some easy-to-dose full spectrum tinctures. • You can also use whole-plant infused tinctures for dosing food (especially leafy green foods), like Howl’s Anytime, or if you want to make CBD infused Superbowl snacks there are fantastic CBD from a regenerative farm in MA like the Sawyer Farm CBD. Another great tincture is the LEVIA water-soluble Achieve tincture for energy. • When your avocado chunks have been salted and tincture or cannabis oil dosed and covered, cover in wrap and place in the refrigerator overnight. • For those that like RSO - essentially a full spectrum extract potent cannabis oil - the Purist Drops or Sunrise Punch Sativa drops by Treeworks out of West Hatfield MA are amazing on their own or as a topical, or as a dosing product to enhance all touchdowns happening in your team’s favor. Their tinctures use RSO which provides a balanced, organic, vegan, gluten and sugar-free way to dose your food products. Also available: straight RSO in 1 gram syringes. • Take out of the fridge and work in ½ red onion and ¼ sweet onion, diced up. Add the juice of two limes, mince some garlic, cut cilantro, and dice tomatoes with ample cumin, paprika, and your choice of salt/pepper (sea salt is always best). • Once the whole guacamole has been folded and brought to your chosen consistency, cover it again with that pit in (avocado pits help prevent that browning effect) and you now have a kitchen-science dosed dip for your chips and smack talking quips. CRQ SPRING 2022

Education/AIC Feature

Schooled: Cannabis Knowledge is Power STORY BY TIERA N. WRIGHT PHOTOS SUBMITTED & ISTOCK

s Greek philosopher, Heraclitus once said, “There is nothing permanent except change.” Which, when you consider alcohol and even playing Pinball were at one point deemed illegal and banned in the United States (with the latter frowned upon and seen as a gateway to delinquency for children and its ties to gambling), truer words have never been spoken. No industry has seen more change and growth in the past ten years than cannabis, which saw the legalization of medical marijuana in 2012, followed by recreational marijuana in 2016. With the first recreational sales of marijuana kicking off in 2018, gross sales in Massachusetts were reported to have exceeded $2 billion in 2021. Ever-evolving, cannabis has been defined by shifting attitudes in every aspect of the industry, from means of ingestion/uses (smoking, topicals, and edibles) to common misconceptions that have been debunked 36

CANNABISREVIEWQUARTERLY.COM

(no, it is not a gateway drug or addictive); but cannabis has now graduated to the top of its class as more colleges and universities are adding cannabis related studies to their curriculum and degree programs. “The cannabis industry is one that has experienced tremendous growth in the past few years,” said Susanne Swanker, PhD, dean of American International College’s (AIC) School of Business, Arts, and Science. “As the number of states legalizing recreational and medical marijuana use increases, the career opportunities in this industry will continue to grow.” Although cannabis has continued to grow in popularity (highly celebrated holidays 4/20, 7/10 and Croptober— anyone) and its continually innovative mainstream uses (CBD bath soaks/ bombs, cannabis-infused meals, and desserts, etc.), there are many who still need to be educated and aspects of the industry that still need to be taught,

and like with everything else, there is no shortage of lessons to be learn. “Since the 1930s there has been a tremendous push to portray cannabis in a negative light, comparing its usage and effects to the likes of cocaine and heroin, among other substances,” said Stacey Brothers-McAllister. A graduate of AIC’s first graduating class in 2021, Brothers-McAllister received a Master of Science in Cannabis Science and Commerce after working for nearly 20 years in the epidemiology field. “I have been able to see the medical advancements of using cannabis for terminal and chronic illnesses. I was also able to learn about cannabis, studying early world history in my undergraduate program and I was intrigued by its medicinal usage. This led me to want to take a deeper dive into how cannabis affects the human body from a non-bias perspective.” Launched in Fall 2020, AIC’s master’s program in Cannabis Science and

is, it’s hard to imagine those who got in on the ground floor not relishing in the success that it is today. Shortly after the legalization of medical marijuana, the cannabis industry was still in its infancy in Massachusetts and therefore cannabis in relation to education was still on a steep learning curve. Prescient, and ahead of its time, the Northeastern Institute of Cannabis (NIC), not to be confused or affiliated with Northeastern University, opened in 2014 in Natick, MA with the intention of helping students, “get their foot in the door at these [marijuana industry] places, and it’s probably going to be a leg up” said NIC’s founder Mickey Martin in a 2014 Boston Magazine article, “The Northeastern Institute of Cannabis Is Helping Students Get Into the Marijuana Industry,” by Luke O’Neil. In the article, O’Neil described the program offered by NIC as “a 12-course basic-training program to help students get into the burgeoning marijuana industry. With classes in everything from cannabis laws and safety to patient services and the history and science of the plant.” Unfortunately, Martin didn’t get to see his dream fully realized, as he died suddenly in 2017 which resulted in the school’s closure. As reported in a 2019 article by MassLive, students’ tuition payments were reimbursed after the school closed. Additionally, in 2017 it was reported by 7News, that after two years the school’s license application was still pending with the state and still had not been granted as the state, at the time, had no standards governing how these types of schools should operate.

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“As the number of states legalizing recreational and medical marijuana use increases, the career opportunities in this industry will continue to grow.”

Medical Marijuana Evaluations

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Commerce, is an online 30-credit course offered in the Fall, Spring, and Summer semesters with students admitted into the program several times a year. With “options for completion in either 12 or 20 months,” Swanker continued, “students are provided with an understanding of cannabis science, including horticulture, cultivation, chemistry, uses, and delivery systems. The laws and policies regulating this industry are introduced, with a focus on how these impact and shape business operations, marketing, and communications. Finally, students apply business concepts such as logistics, supply chain, inventory, and project management to the cannabis industry.” Additionally, AIC also offers Micro-Emerging Markets, a certificate in Cannabis Studies program, “which is comprised of three undergraduate courses in cannabis, related to business, laws, and policies.” With the cannabis industry landscape being what it

37 3/25/22 3:38 PM

SUSANNE SWANKER, PhD. DEAN OF THE SCHOOL OF BUSINESS, ARTS AND SCIENCES AT AIC

STACEY BROTHERS

Today, there are several Massachusetts colleges and universities, including AIC, that are currently offering educational programs centered around the cannabis industry including Boston University, Clark University (noted as the nation’s first certificate program in regulatory affairs on cannabis control), Massachusetts College of Liberal Arts, and Mount Wachusett Community College. Additionally, Holyoke Community College (HCC), in conjunction with 38

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the Cannabis Education Center, offers training programs such as Extraction Technician and Culinary Assistant, both of which are preceded by Cannabis Core. Per HCC’s website, prospective students can expect to learn, “the basic fundamentals needed to work in a cannabis extraction laboratory”; “an overview of cooking and baking techniques used to create edibles”; and “an overview of the cannabis industry in MA and…general knowledge as they consider a cannabis career,” respectively. “As the industry grows, so too are career opportunities,” said Swanker. Furthermore, Swanker added, “Individuals with a degree in Cannabis Science and Commerce seeking employment in the cannabis field will have the advantage of knowledge about the industry.” Swanker further explained AIC’s courses maintain relevancy and stay current with a “team of AIC faculty and cannabis-industry experts regularly reviewing and revising the curriculum to ensure that the content is relevant and appropriate for the program”; also, “we are in the process of conducting a post-graduate survey…the results of which will be used to inform programmatic change.” Added Brothers-McAllister, “What I appreciated most about the structure of the program is that the materials

used were not located in an outdated textbook but was based off scientific publications and current videos/articles. It is no secret that throughout history there is a shortage of positive publications to research cannabis, so modern-day articles play a significant role in this program. There was also a precedence that was set from the beginning of the program that no one was attempting to sway your beliefs about cannabis one way or the other, rather we were able to get as much information as possible, from all aspects and formulate our own opinions. So, I think as time goes on and more publications/ videos/articles become available, these will be incorporated into the program so that the information provided stays relevant.” Moreover, Brothers-McAllister explained, “This program is not about getting ‘high,’ it is about social justice reform, the legal aspects of cannabis specifically, the chemistry of cannabis and what stamp you can leave on society to make it a better place. I am honored to be a part of the first graduating class of this program.” Given her background in epidemiology, and with a Master of Science in Cannabis Science and Commerce from AIC under her belt, Brothers-McAllister hopes to “offer a line of teas with small amounts of THC, as an alternative to coffee, that would alleviate chronic pain, depression, anxiety and overall performance that effect so many people every day of their lives.” Concluded Brothers-McAllister, “Cannabis is an extraordinary cannabinoid that has many health benefits. I would hope that from an educational perspective the conversation of cannabis will shift to less of a taboo word and become more of a staple in the medical industry. There are cutting edge advancements being created every single day to improve quality of life, and the use of cannabinoids deserves the opportunity to be a part of those advancements.” For more information or to learn about the programs offered by American International College, visit aic.edu/ cannabis.

STORY BY STAASI HEROPOULOS Weddings Feature PHOTOS SUBMITTED

“I do” Incorporating Cannabis into Your

Wedding Day

early a decade ago, a wedding florist in Denver decided to break ground on a new line of business, switching from sprays of flowers and potted plants to one plant in particular — cannabis. It’s been 8 years since Irie Weddings and Events was founded and began working with couples to feature cannabis during their special day. Much like a bar that serves alcohol, Irie sets up a cannabis bar complete with at least two bartenders serving and an array of joints, edibles, and cannabis infused drinks. “We provide the service, the host provides the cannabis,” says Chelsi

Katz, co-owner of Irie Weddings and Events. We provide the bartenders, service, insurance, tools, cups, ice, mixers, garnishes, rolling papers, matches — everything needed to make the bar work. This process keeps our services legal while allowing clients to shop wherever they desire.” Irie’s staff does much more than bring tools and serve pot at the party. They’re cannabis aficionados who have meaningful, educational conversations with guests — anyone from veteran consumers to curious first-time users. Conversations can begin with the basics — what’s the difference between the various strains of cannabis and

whether THC or CBD will set the right mood. “We speak with a range of guests and tailor our conversations based on their experience with cannabis and what they’re looking for. Some people are introverts and want to become a little chattier in these social settings. Others have been partying all day and their feet are killing them.” says Katz. While Irie started off with a focus on weddings, they’ve expanded into all sorts of events, from bridal and baby showers to end-of-life celebrations and birthday parties. The company has even managed to convince once conservative companies to try cannabis at their CRQ SPRING 2022

corporate events. “While some of the national companies are a bit reluctant to include cannabis in their events because it’s not legal everywhere in the country, the state specific ones are more accepting of including cannabis for business launches and other events,” says Madlyne Kelly, co-owner of Irie Weddings and Events. Throughout the event, bartenders check the clock and tone of the room before making cannabis recommendations. “We help set the entire mood of the party from beginning to end. When guests arrive, they may want some energy and excitement. Then when you sit down and have your dinner, you want something that puts you in a giggly, fun mood. Then at the end of the night, we give you something that’s more relaxing or calming,” says Katz. Irie’s bartenders are always on the lookout for someone who is overindulging or having a bad reaction. “Signs of overconsumption include slurred speech, inability to focus or pay attention, and unsteadiness on their feet. We train all our employees on how to recognize the signs of over intoxication and then what to do when someone has overconsumed,” says Kelly. Irie’s staff is ready and willing to cut off guests who are having a problem. And there is always the “adverse reaction” kit to deal with emergencies. “These are all natural, non-prescription, homeopathic remedies that can help lessen the effects of the THC. It won’t remove the THC from their system, but it can lessen those effects should they start to feel nauseous, paranoid, or uncomfortable in any way,” says Katz. According to Katz and Kelly, they’ve never had to use the adverse reaction kit, even as they have served 50,000 people, including more than 300 first time consumers. Cannabis bars typically coexist with the more traditional alcohol bars at weddings, showers, and other events. While people are more accustomed to boozing it up, they’re less familiar with 40

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lighting up, until they experience an Irie bar where they’re made comfortable enough to give joints, edibles or cannabis infused drinks a try. “It is still a novel experience for people. They come up to the cannabis bars and they’re so excited, they’re taking pictures with their phones. There’s a real ‘wow’ factor,” says Katz. “These are people who have never consumed cannabis in their life and they’re choosing to do

“We help set the entire mood of the party from beginning to end...” it with us for the first time because we made them feel comfortable.” Irie currently operates in Massachusetts, California, Colorado, and Michigan and has plans to expand into more states where the recreational use of cannabis is legal. Their cannabis bartending services start at $975 for a party of 100 people and include at least two bartenders for four hours of service (with the option to add more time). CRQ SPRING 2022

avid Yusefzadeh’s career as a professional chef was off to a fast and furious, even sizzling start. At 19 he was already cooking for President George W. Bush at a Ritz Carlton in Georgia. After a stint in the south, he moved north where he triple majored at the University of Minnesota, graduating with a Bachelor’s degree in Food Science and Nutrition, Sociology, and Agricultural Economics. With his degree in hand, Yusefzadeh jetted off to Hong Kong in 2009 where he landed a position as Sous Chef at the world-renowned Mandarin Oriental hotel. He spent two years there before coming to America where he continued his career as a Sous Chef at the Mandarin Hotel in Boston. Yusefzadeh was in the US for only a few short months when intense cramping in his abdominal region and severe intestinal bleeding landed him in the hospital. A colonoscopy revealed he had Chron’s disease, an inflammatory bowel affliction. “At first, I started taking some pills to control the inflammation, but the side effects gave me hot flashes and made me nauseous. I went through five different medications over the course of 8 years,” says Yusefzadeh. “The pills helped control the inflammation, but they also weakened my immune system.” Yusefzadeh was augmenting the pill protocol with rounds of low-dose chemotherapy when friends began mentioning the benefits of cannabis.

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STORY BY STAASI HEROPOULOS PHOTOS SUBMITTED

INTERVIEW WITH

David Yusefzadeh PROFESSIONAL CHEF AND FOUNDER OF PLANT JAM AND CLOUD CREAMERY

“I decided to try some and was starting to find relief. I eventually moved onto it full time and got away from all synthetic drugs including chemo in June of 2018,” he says. Yusefzadeh has been on cannabis exclusively for four years. He heats and inhales a concentrated form of the plant once a day, every day. His doctor says Yusefzadeh is in remission, completely cured of Chron’s. “I feel wonderful. I have extreme relief. I’ve been able to leave all western medicine behind. It’s insane. I was told I had an autoimmune disease that would never go away. This is pretty fantastic,” says Yusefzadeh, who plans to continue consuming cannabis. “I have no interest in stopping,” he says. Even as Yusefzadeh dealt with the pain and complications of Chron’s, he never stopped cooking — but he did begin adding a new ingredient to his recipes. Because he believed so fervently in the overall calming and health benefits of cannabis, he began infusing it in butter, oils, salt, sugar, flour, oregano, and so much more. “The uses of cannabis in cooking are limitless,” he says. Cooking with cannabis was nothing new to Yusefzadeh. He and so many others had been dosing brownies and cookies with cannabis for decades. But now he’s using it in new and inventive ways, coating steak with cannabis infused butter, drizzling dosed oil on pasta or in salad dressing; baking bread with doctored flour, curing egg yolks with cannabis, and using the plant to ferment honey or caramel sauce for ice cream. “I use so many strains of cannabis in cooking. There’s really no limit,” he says. Yusefzadeh has recently opened two businesses, founded on his flair for cooking and a desire to help people. Plant Jam sells cannabis infused savory items and edibles such as no sugar added gummies and chocolates to dispensaries. Cloud Creamery is also part of Yusefzadeh’s growing empire. The business makes and markets cannabis infused frozen desserts, ice creams, and sorbet to dispensaries. Cloud Creamery features all-natural ice cream and CRQ SPRING 2022

I don’t eat that stuff normally and I certainly don’t want it just to get the cannabis I need. Because I know how the body reacts to cannabis and how to cook with it, I feel I have the right group to start a business and bring real food to the edible market in Massachusetts,” says Yusefzadeh. Yusefzadeh is not a doctor nor is anyone on his staff, so they don’t recommend specific products to address certain maladies. But he’s confident cannabis can bring comfort to people suffering from pain, inflammation, and other sicknesses. “I know that it works. I have test results that prove it works for Chron’s. Some people use cannabis for other autoimmune symptoms. You really must figure out the best way to manage your

sorbets infused with full spectrum live resin. Some of the more popular flavors include Java Roast, Orange Whip, Chocolate Truffle, Tanzania Vanilla, Mango Yuzu along with Mint Chocolate Chip and Strawberry Shortcake, which are new to the lineup. Other flavors are continually being tested in the company’s Research and Develop lab and are posted on the company’s website www. plantjam.co/cloud-creamery when it’s time for the big release. From the ingredients he uses to the way he distills and processes cannabis, Yusefzadeh uses an all-natural approach that preserves the integrity and benefits of the cannabis he uses to infuse products. “There’s no real food in dispensaries. Everything is artificial. High fructose corn syrup, artificial food coloring, artificial ingredients, artificial flavoring. 44

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Some of the more popular flavors include Java Roast, Orange Whip, Chocolate Truffle, Tanzania Vanilla, Mango Yuzu along with Mint Chocolate Chip and Strawberry Shortcake, which are new to the lineup. everyday life with cannabis,” he says. Yusefzadeh journey from western medicine to cannabis has brought him great comfort. Now he’s an apostle for this controversial plant, weed that is blossoming into what some see as an alternative way to treat sickness and disease. “People tells us all the time their prescription drugs aren’t working so their doctors prescribe more and more and more,” he says. “We just don’t think that’s the answer.”

STORY BY ADAM STERN PHOTO ISTOCK

What the

TAX?

axes are often met with derision but are an inevitable fact of life that are only celebrated with the cashing of refund checks and an eponymous holiday based on their removal for a weekend. As a result, we don’t often think of the impact taxes have on our cities and towns; and the taxes collected within the cannabis industry are no exception. I learned this firsthand upon my first visit to an adult use establishment in Massachusetts. The first words I heard were: Cannabis Employee: Welcome my friend! Can I see your ID? While security guards stand or sit in various corners of the room, I hand over my ID. Once my ID is returned, I am directed to walk through another security door. As I walk into the main serving area of the dispensary, I try and remember my research from the online menu. I stopped at the bank earlier that day, knowing I needed cash and in viewing the online menu, I knew how much to bring. So I thought to myself: Me: I brought $100, that is enough for my $45 Eighth and a $15 Edible Chocolate Bar, and maybe a couple of pre-rolls. Once it’s my turn to order, I hear: Budtender: Hey my man, I need to see your ID again; thanks. What can I get for you? As I place my order, I am thinking of how smooth I am, knowing what I want and not needing any help. As the Budtender placed and collected my order, he starts plugging away.

Budtender: Okay, so with your Eighth at $45 and your $15 Edible, along another $40 for pre-rolls, your total comes out to $120. As my eyes widen in shock, I start looking over my items, thinking back to my online calculations, I must have messed up my math. Me: $120? Don’t you mean $100? Budtender: The total is $100 in products, but after the Excise Tax of 10.75%, Sales Tax of 6.25% and a Local 3% Tax, we must add a 20% Tax after product cost. Doing some quick calculations in my head, thankfully the order was exactly $100, $120 did add up to 20% in taxes. Me: Wow that seems like a lot of taxes on a single product. Budtender: Yeah, that’s why a lot of people call it “Tax-a-Chusetts. After a little chuckle and back and forth conversation, I started to become curious. Me: All the taxes on these products, where do they all go? Budtender: Where don’t they go? The cannabis industry is almost single handedly helping fix and repair, as well as starting new projects for cities. Most of the money is collected by the Massachusetts Cannabis Control Commission, who then distributes the money to three main branches: The Massachusetts Bay and Transportation Authority, the State’s General Fund, and School Building Authority Fund. Then, up to 3% Local tax can be used by our local municipality and town to fix damaged roads, repair failing infrastruc-

ture, and help offset any costs increased traffic may bring thanks to our services. Me: Wow, it sounds like while the taxes may be high (wink), they are all going towards good causes, and it explains all the construction, demolished buildings, and road work I have seen throughout the state! Budtender: Yeah, the Cannabis Industry brought in almost $2,000,000,000 (yes Billion), in taxes since adult use started, and in December of 2021 it is estimated the Cannabis Industry in Massachusetts brought in $74 Million, while alcohol brought in closer to $51 Million. After talking for a few more minutes, I realize there was a line of people starting to form behind me. Me: Well thanks for the education lesson. Seems like there are a lot of pros and cons to the taxes, and if they keep going to the right places and the state justifies the taxation, then it could be worth it. One of the lessons I learned walking away from that exchange was that the cannabis industry can be a huge windfall of revenue when it comes to suffering and slow-moving communities that need a tax infusion; and in cities like Worcester MA, you can see the difference the cannabis taxes are making from road repairs to new buildings and infrastructure for businesses. It is important to ensure the taxes continue to benefit the community and are maintained to ensure business success along with community development and the success of the legal market over the illegal. CRQ SPRING 2022

BY LAUREN E. LeBEL PHOTO ISTOCK

Fact vs. myth

Can cannabis help

ward off COVID-19?

erhaps if you smoke weed or are a believer in all things cannabis, you think that partaking in this act will prevent you from falling victim to the ongoing pandemic. Although there is no scientific proof that this could be true, there has been some social media “buzz” around this topic. Some of this misconception stems from a recent study showing how two cannabis compounds may have protective effects against COVID-19. According to Popular Science, “Researchers from Oregon State University isolated and identified two naturally occurring compounds found in hemp, cannabigerolic acid (CBGA) and cannabidiolic acid (CBDA). Using chemical screening techniques, the scientists found that these two compounds have a molecular form that can bind to SARS-CoV-2 spike proteins, therefore blocking the virus from binding to cells—it’s the same basic principle that makes monoclonal antibody treatments effective.” Although CBGA and CBDA could bind to the Alpha and Beta variants of the virus, researchers have not yet looked at other variants (Popular Science). This peer-reviewed study has been brought up on television shows such as Jimmy Kimmel, when he joked, “All this time we’ve been listening to the CDC, we should’ve been eating CBD.” However, Popular Science describes 46

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these jokes as “misguided,” as the study shows no evidence that any type of cannabis consumption can protect or prevent COVID-19. Similarly, some may have heard that smoking weed will prevent you from getting the virus. Whereas Peter Grinspoon, a physician at Massachusetts General Hospital and instructor at Harvard Medical School stated the opposite. “We have no reason to think that smoking weed protects you… Smoking anything isn’t a good idea during a pandemic that affects the lungs,” he said. Plus, “these compounds would need to be tested in animals, then in humans, and actually demonstrated to be effective against COVID.” As the study mentioned above did not include any human trials, Grinspoon said these assumptions are a long way off from becoming facts (Popular Science). Although there could be potential for prevention in the long run, “that doesn’t mean it’s time to pack the bong and cancel your vaccine booster appointment,” said the Boston Globe. Smoking weed and cannabis use is not a substitute for getting vaccinated. Richard van Beeman, a researcher at Oregon State University’s Global Hemp Innovation Center who led this study said, “this is not a replacement for the vaccine,” although they are “excited” with their current findings. “I’m con-

fident that by the fall we’ll have good data from clinical trials,” he said (The Boston Globe). While weed smoking and cannabis consumption may assist in treating other health conditions or illnesses, it doesn’t mean it can assist with all. Some examples of drugs containing cannabinoids that are used to treat health conditions include treating rare forms of epilepsy, nausea and vomiting associated with cancer chemotherapy, loss of appetite or weight loss with HIV/ AIDS, and several others. “In addition, some evidence suggests modest benefits of cannabis or cannabinoids for chronic pain and multiple sclerosis symptoms” (NIH). For other medical conditions, cannabis treatment research is in its early stages. As misconceptions continue to linger over this heavy topic, it’s crucial to conduct proper research and know how to separate the opinions and myths from the straight facts. References https://www.popsci.com/science/marijuana-wont-protect-against-covid/ https://www.bostonglobe.com/2022/01/14/marijuana/can-cannabis-really-prevent-covid-notquite-new-study-shows-promise/ https://www.nccih.nih.gov/health/cannabis-marijuana-and-cannabinoids-what-you-need-to-know

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Cannabis Review Quarterly - 2022 - Five

Articles inside

What the TAX?

Fact vs. Myth

Schooled

David Yusefzadeh

“I Do”

TASTE

Grow Your Own Way

Game ON

5 Top Home Grow Tips

Dosed Dining

OH Honey

Women in Weed

Product Previews

Big Deal About Minor Cannabinoids