STORY BY LAUREN E. LeBEL PHOTOS SUBMITTED
Day Trip to
BRIMFIELD
Bring back a little something extra
P
ioneer Cannabis Co., a family owned and run operation, recently opened their doors at 275 Sturbridge Rd. in Brimfield. Maura Doyle, CEO, founded this business with her father, Chris Kenny. Doyle, who is a Connecticut resident, said when they began searching for a place to open a shop, cannabis was not legalized in CT. This led them to look for a town in Massachusetts that was relatively close to the line. Not only did Doyle’s family find the space in Brimfield to bring their
business to fruition, but they built the dispensary from the ground up. “My dad ran the entire year-long project, I did the painting, my husband did the floors and my mom picked out all the fixtures,” she said. Doyle described this project as a “true labor of love – an exhausting one.” When constructing and designing the building, Doyle said they wanted their dispensary to be different from others. “We wanted ours to be homey and comfortable [for customers],” she said. “We want [our customers] to hang
out with us.” She noted that they always have country music playing. On May 6, the building finally opened for business. Doyle said, “business was good” and “traffic was steady” throughout the opening weekend. “[We had] a line out the door,” she added. Pioneer’s grand opening was only a few days before the largest event in town began, the Brimfield Flea Market. Operating three times a year, in May, July and September, the flea market has a variety of vendors that attract thousands of visitors. CRQ SUMMER 2022
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