CHAPTER 23
THE IMPORTANCE OF REPUTATION “He that devises to do evil shall be called a mischievous person” Proverbs 24:8
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n additional verse that reinforces this principle is in Proverbs 22:1. “A good name is to be chosen rather than great riches, loving favor, rather than silver or gold.” I believe that in today’s society if you offered people great riches in exchange for their reputation, you would have a lot of takers. In our society riches are greatly overvalued and reputation under-valued. Ecclesiastes 7:1 says, “A good name is better than precious ointment in the day of death and in the day of birth.” Solomon is telling us the value of reputation. Integrity is the currency of our life. It will determine who will associate with you and who will not. It will determine with whom you can do business and with whom you cannot. If you think I am exaggerating for emphasis I am not. How many of you realize your credit score will determine who will lend you money and at what rate? The better your score, the more people are going to want to lend you money and the cheaper they are going to want to give it to you. Technically 138
