2021 MEDIA KIT
RESTON ASSOCIATION
ACTIVITIES GUIDE
RA Activities Guide Reaches A high-quality quarterly member publication mailed to 21,000 households containing the association’s program and event information. Also available in digital format reaching 20,000 online users.
Paid Advertising — See back page for details including ad sizes, pricing and specifications Sponsored Content Columns — Become the prominent expert in your field. You write the column and RA publishes it. Cost — $400.00 per article (700 words or less).
Advertising Opportunities
ADVERTISE TODAY Call and begin your successful marketing campaign today. Mike Leone Advertising Sales E-mail: mike@reston.org Direct: 703-435-6579
When you sign an advertising agreement with Reston Association more doors open and you get your brand, products and services in front of Reston buyers that value businesses that support the local community. These are limited, first-come advertising opportunities. RA News Weekly e-newsletter with more than 8,000 subscribers. Deadline: Monday by 5 p.m. of each week • Limited number of advertisers per issue — no more than four • All art must be camera-ready • Ad sizes will generally run about 650 pixels wide by same depth or less, at 72 dpi. Format should be square or landscape. • The ad will be hyperlinked to the advertiser’s website • Cost— $100 per issue (Multi-issue discounts available)
RA Monthly Activities & Events Monthly digital marketing blast reaching more than 15,000 subscribers. Distributed on the first Wednesday of each month. Deadline: last Monday of the month by 5 p.m. for ads appearing in the next month’s issue • Limited number of advertisers per issue – no more than four • All art must be camera-ready • Ad sizes will generally run about 650 pixels wide by same depth or less, at 72 dpl. • Format should be square or landscape. • The ad will be hyperlinked to the advertiser’s website. • Cost - $100 per issues (Multi-issue discounts available)
2021 DEADLINES First Quarter Space Deadline: Oct. 28 Material Deadline: Nov. 12 Circulation Dates: Jan. 12-Mar. 16
Third Quarter Space Deadline: Mar. 16 Material Deadline: Apr. 5 Circulation Dates: June 15- Sept. 13
Second Quarter Space Deadline: Jan. 4 Material Deadline: Jan. 25 Circulation Dates: Mar.16-June 15
Fourth Quarter Space Deadline: July 1 Material Deadline: July 19 Circulation Dates: Sept. 13-Jan. 8, 2021
INSIDE AD SIZE DIMENSIONS (INCHES) 2 1/2 page (Horizontal) 7.375 x 5.194 3 1/2 page (Vertical) 3.594 x 10.375 4 Full Page 38.375 x 10.875 INSIDE FRONT COVER 5 Full Page 38.375 x 10.875 INSIDE BACK COVER 6 Full Page 38.375 x 10.875 BACK COVER 7 2/3 Page 38.375 x 7.435 3Dimensions do not include a .25 inch bleed. Please add to appropriate sides.
INSIDE PAGES 1/2 AD Horizontal
2
FULL AD
1/2 AD Vertical
add .25 inch bleed on all sides
3
4
COVER PAGES
add .25 inch bleed to the appropriate sides.
INSIDE FRONT COVER
INSIDE BACK COVER
add .25 inch bleed top, bottom and left side
add .25 inch bleed top, bottom and right side
5
6
2/3 AD BACK COVER add .25 inch bleed bottom, left and right side
7
Art/Media creation Images, text and logo must be provided by originator. The additional service starts at $350. Digital Ad Requirement • All fonts MUST be embedded. • All art must be camera ready. • Must be CMYK or Grayscale. • All PMS colors MUST be converted to CMYK. No files with PMS colors will be accepted. • Resolution: 300 dpi. • All full page ads should be centered on a Trim Size Document and have marks indicating trim and bleed. • All marks must be outside the trim size document.
1 ISSUE 2 ISSUES $750 $1,500 $750 $1,500 $1,050 $2,100
3 ISSUES $2,250 $2,250 $3,150
4 ISSUES *$2,500 *$2,500 *$3,500
$2,100 $4,200
$6,300
*$7,400
$1,365 $2,730
$4,095
*$4,460
$2,625 $5,250
$7,875
*$9,000
*Frequency discount of 20% applies to a 4 issue commitment.