Ecommerce Manager Development Programme 2023

Ecommerce Manager Development Programme

Virtual Over Zoom:

9th March 23rd March 5th April 18th April

Limited Places Available Book Your Place Quickly

ECOMMERCE MANAGER DEVELOPMENT PROGRAMME

Have you gone online recently and are looking to scale up?

Have you got some Ecommerce experience and want to improve your knowledge?

Do you want to learn from fellow experienced retailers on how to improve your Ecommerce website?

We are looking for progressive retailers who are interested in taking their online operation to new trading levels. We have put together an action-packed and fast paced 4 day accelerator programme for a small group of participants. Must be willing to action learnings with some homework throughout. Listen and take inspiration from some of Ireland’s leading Ecommerce specialists.

Learnings:

• Upgrade your email marketing skills to drive sales automatically.

• Improve your social media advertising technique and content creation skills to drive awareness.

• Start and develop your Tik Tok presence to reach new audiences.

• Work on improving your product descriptions to actually SELL products.

• Optimise your site merchandising skills to drive higher value sales.

• Improve your Customer Service KPIs online to keep customers coming back.

• Learn from experienced ecommerce managers on how they run their online business.

• Develop a growth plan to grow your online sales over the next 3 months.

• Walk away with multiple connections that you can leverage on your growth journey.

One of Ireland’s leading Retail Advisors with a vast experience of delivering growth solutions and facilitating learning.

James will guide you through the programme with pro-active prompts and discussion to help you get the most out of the programme.

Our Programme Facilitator James Burke.

9th MARCH DAY 1 - GETTING THE FOUNDATIONS RIGHT

• 9:00 - Intro James Burke Welcome Address & Introduction

• 9:30 - Email Marketing Basics & Automations That Drive Automatic Revenue Annik Dennehy, Email Marketing Specialist, Studioforty9

• 10:15 - How To Managing Your Catalogue & Set Up Merchandising Rules That Increase AOV & How to boost your Conversion Rate Nick Butler Ireland Website Design

• 11:00 – 11:15 - Break

• 11:15 - Q&A with Small Online Retailer of the Year 2022 WinnerJames Byrne, Founder of Faerly, Online Home for Sustainable Living

• 12:00 - How to Harness the power of Google Analytics to Smash Your Ecommerce KPIs Amanda Webb, Spiderworks

• 12:30 - Wrap Up Discussion & Actions with James Burke

KPI Template & Benchmarks To Be Shared with Participants to Compare Against Your Business After Day 1.

Annik Dennehy

Nick Butler

James Byrne

Amanda Webb

• 9:00 - Feedback & break out discussion after first month

James Burke

• 9:15 - Social Media Advertising Latest Key Tips, Working with Influencers & Creating Video Content Conor Cochrane, Social Media Elite

• 10:00 - Creative Tik Tok Best Practices To Boost Your Profile Ivy Arthur, Brand Partnerships Manager for Beauty and Fashion brands using her experience of scaling eCommerce clients performance and creativity at Meta to transform how her clients approach creativity at TikTok

• 10:45 – 11:00 - Break

• 11:00 - Tips on How to Drive Acquisition and Retention with Exceptional Customer Experience

Neil Forrest, Senior Strategic Partner Manager, Gorgias & Founder of Tartan Scarf Co.

• 11:45 - SPECIAL GUEST: Learn How to Trade Through Tough Times & Drive Growth in 2023

Alex Beard, Head of Digital Marketing & Ecommerce, Bushell Investment Group (Aldo Shoes)

• 12:30 - Peer learning Breakouts

Group 1 Winning ideas for driving traffic online Group 2 Winning ideas for increasing conversion    Group 3 Winning ideas for increasing online spend Group 4 Winning ideas for stimulating your database

• 12:55 - Summary and Actions for next session with James Burke

How To Approach Influencers Template & Best Practice Guide After Day 2.

Conor Cochrane

Ivy Arthur

Neil Forrest

Alex Beard

• 9:00 - Feedback Session with James Burke

• 9:15 - Maximising Performance at McSport Post Pandemic with Lorraine Marren, Head of Ecommerce, McSport, who won Digital Campaign of the Year 2022

• 10:00 - Conversion Rate Optimisation, SEO Top Tips & Tackling Google Analytics 4 Changeover, a Q&A with Ecommerce Expert, Luke Carthy.

• 10:45 – 11:00 - Break

• 11:00 - Copywriting That Works – Writing Product Descriptions That Actually SELL & Convert More Customers Abby Woods Ireland Website Design

• 11:45 - Q&A with DP Fitzgerald Golden Discs Large Online Retailer of the Year 2022 Winner

• 12:00 - How To Draft Your Ecommerce Growth Plan for Day 4 with James Burke

Copyrighting Tips, SEO Guide, Fraud Prevention Adivce & Growth Plan To Be Shared with Participants After Day 3.

Lorraine Marren

Luke Carthy

Abby Woods

DP Fitzgerald

• 9:00 - Feedback Session with James Burke

• 9:15 - Special Guest & One of Ireland’s Leading Omnichannel Experts Gordon Newman

• 10:00 - How To Future Proofing Your Ecommerce Business with Shopbox

• 10:45 – 11:00 - Break

• 11:00 - Growth Plan Discussion & Final Wrap Up

• 11:45 - Special Guest To Be Revealed

• 12:30 - Final Wrap Up & Summary with James Burke

Gordon Newman

PRICE: €725 + VAT (4 half days learnings + facilitator, templates & Growth Plan All Included)

LIMITED PLACES AVAILABLE Book Your Place Quickly

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