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BETTER CONNECTED Harrods opened its revamped technology department on the fifth floor of its London Knightsbridge flagship
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contents
CONTENTS EDITORIAL Terry Clark terry@retail-focus.co.uk Lee Cullumbine lee@retail-focus.co.uk
FOLLOW RF:
PROMOTIONAL info@retail-focus.co.uk
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Published by Phygital Media & Events Ltd
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24 HARRODS
21 VIRGIN HOLIDAYS
27 FEYA CAFE
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21-22 Project Focus
Diary
31-37 Feature
Virgin Holidays, Liverpool
09-11 News 15-16 Window shopping Inspiring window displays
47FREITAG
24-25 Project Focus
EuroShop Preview
48-56 Feature
Harrods, London
27-28 Project Focus Feya, London
intu, Costa del Sol
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Q&A Roya Sullivan, Macys
AN OASIS OF AESTHETIC REFINEMENT: WELCOME TO THE NO. 1 THE SHOP FITTING & STORE DESIGN DIMENSION AT EUROSHOP 2020
EuroShop www.retail-focus.co.uk
THE WORLD’S NO. 1 RETAIL TRADE FAIR 16 – 20 FEB 2020 DÜSSELDORF GERMANY www.euroshop.de/tickets
2019-10-19 EuroShop 2020_Großbritannien_Architektur und Design _262 x 86_Retail Focus_8812.pdf.indd 1
International Trade Shows Link Ltd. (UK Representative of Messe Düsseldorf) Exhibition House, 12 Hockley Court, Hockley Heath, Solihull West Midlands, B94 6NW Tel: +44(0)1564 781871, DDI: +44(0)1564 781870 E-mail: laura@itsluk.com, Website: www.itsluk.com
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diary
DIARY
S w w EE MO RE w. r EV e ta i l- f ENTS A oc us. T co .u
CREATIVE RETAIL AWARDS Proud Embankment, London, UK 4 June 2020 The Creative Retail Awards recognise and reward excellence in retail. Moving away from the traditional awards ceremony the Creative Retail Awards offer a night full of exuberance. The Awards span a number of disciplines, including store design, Visual Merchandising, inspired technology, Omni-channel innovations, bar and restaurant design, shopfitting and much more. The Awards will be judged by a panel of industry leaders and experts. creativeRawards Open for entries at www.creativeretailawards.com
SURFACE DESIGN SHOW BDC, LONDON, UK 11-13 February 2020
ISE 2020 RAI, Amsterdam, Holland 11-14 November 2020
EUROSHOP Messe DĂźsseldorf, Germany 16-20 February 2020
Surface Design Show is the only event in the UK that focuses solely on interior and exterior surfaces and returns to London’s Business Design Centre 11-13 February 2020 to showcase the best in surface material design, development, innovation and manufacturing.
ISE is now recognised as the largest AV and systems integration show in the world. It is the European destination for an industry that is truly global. ISE 2020 is expected to welcome more than 1,300 exhibitors and over 81,000 visitors to the RAI Amsterdam.
In 2020 the seven existing dimensions (Shop Fitting & Store Design, Visual Merchandising, Lighting, Retail Marketing, Retail Technology, Refrigeration & Energy Management and Expo & Event Marketing) will have another one added to them. This 8th dimension at EuroShop will be called Food Service Equipment.
surfacethinking
www.surfacedesignshow.com
ise_show
www.iseurope.org
CREATIVE RETAIL AWARDS NOW OPEN FOR ENTRIES WWW.creativeretailawards.com 6
euroshop
www.euroshop-tradefair.com
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How to support staff with cancer Did you know that an estimated one in three people with cancer in the UK are of working age? Research by Macmillan Cancer Support found that 87% of people who are working at diagnosis say it’s important to them to keep doing so.1 The effect of cancer and its treatment on someone’s ability to work can vary widely. Some people keep working, and others may need time off or may need to leave work completely. The impact of cancer After treatment, many people recover well and can go back to their normal working life. But having the illness and recovering from it can have a big physical and emotional impact. Employers need to consider how they can support people to return to work and support them over time. You may not think of cancer as a long-term condition, but some treatments leave people with long-term side effects. For example, they may experience fatigue for months and sometimes years. After breast surgery, they may have pain in their arm. They may need to use the toilet more often if they’ve had bladder or bowel cancer treatment.
Keep the conversation going Macmillan found that one in ten people with cancer employed when diagnosed felt the need to cover up cancer symptoms, like fatigue and sickness, at work.2 So it’s important for line managers to keep talking to employees to make sure they are getting the support they need and know that it’s ok to ask for it. Legal obligations Cancer is classed as a disability under the Equality Act 2010 and the Disability Discrimination Act 1995. That means employers are required to make reasonable adjustments to make it easier for someone with cancer to work. Support for employers Macmillan at Work offers workplace training, guidance and resources to help managers and HR professionals feel confident and equipped to support employees affected by cancer. Find out more about how our expertise can help you. Sign up at macmillan.org.uk/atwork Email us at workandcancer@macmillan.org.uk Or call us on 020 7840 4725
1, 2 YouGov Plc. Total sample size was 1,507 respondents who were in work when diagnosed with cancer. Fieldwork was undertaken between 29/06/2018 – 22/07/2018. The survey was carried out online. Macmillan Cancer Support, registered charity in England and Wales (261017), Scotland (SC039907) and the Isle of Man (604). Also operating in Northern Ireland. Printed on sustainable materials. Please recycle. MAC15903_10.19
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news
NEWS
Nespresso to open new self-service boutique Nespresso is set to open a new self-service boutique at London Bridge Station, allowing customers to purchase the full range of Original and Vertuo coffees, machines and accessories – as well as drop off used capsules for recycling – during their daily commute. The launch is part of the continued development of the boutique network over the past three years, which has introduced a more experience-led approach, and enhanced accessibility to the company’s coffee range and recycling scheme. It follows the opening of three boutiques in 2019 – including micro boutiques in Peterborough and Cardiff, and a fully-immersive coffee experience boutique in High Wycombe. The boutique décor will reflect Nespresso’s deep commitment to sustainability, recycling and circularity, with sustainablydesigned materials including table tops made of used coffee grounds from the Nespresso factory in Switzerland, to wood which has been 100% sourced from Nespresso reforestation programs on coffee farms. In addition to providing a capsule recycling drop-off point, the boutique will feature spotlight artwork which has been created from recycled Nespresso aluminium.
Selfridges launch new coffee shop pop-up The pop up forms part of Selfridges’ Happy New Decade creative campaign, presenting unexpected ways to make sure the new-gen ‘20s are roaring not boring. For the first three months of the year, customers are being encouraged to laugh, enjoy and reset. A selection of carefully curated books for reading and purchasing sits alongside the coffee shop. The Corner Shop also features a partnership with Highsnobiety presenting ‘The Co.Lab’, a retail concept showcasing curated product drops and exclusive collaborations, as well as a full sized yellow slide for customers (including adults) to enjoy. New Ground founders Dickon Morris and Joel Grates source the speciality, high grade coffee ethically from smallscale farmers, ensuring they are paid fairly and that their communities are positively impacted. The coffee is then roasted at the workshop in Oxford, with each roasted differently to fully develop and showcase the flavours. The pop up is open from Monday 6th January until Sunday 9th February at The Corner Shop, located on the Ground Floor of Selfridges London.
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Flash to go here NEWS
Homebase commits to zero waste to landfill target by 2021 One of the UK’s largest home improvement and garden retailers, Homebase, has partnered with leading waste management and recycling services provider, Reconomy, as it announces new sustainability targets. The partnership will aim to send zero waste to landfill by 2021, with long-term ambitions to achieve net-zero waste and develop a sustainability strategy that supports commercial, social and environmental benefits. The three-year contract will cover Homebase’s 168 stores across the UK & Ireland and three distribution centres, providing training and support to its 7,500 team members on the importance of recycling to help reduce costs and further improve its environmental performance. Homebase’s Director of Property, Procurement & Productivity, Sarah Taitt, said: “We’re committed to reducing our impact on the environment and to helping our customers make sustainable choices in their own homes and gardens. By working together with Reconomy, we’ll have a greater impact on the communities in which we operate, as well as our overall environmental contribution.”
Mothercare announces Boots as UK franchise partner Mothercare has announced that Boots will become the new exclusive franchisee of the Mothercare brand for the UK. Under the terms agreed between the parties, Boots will stock Mothercare-branded clothing, and home and travel products; this latter category includes pushchairs and car seats. The Mothercare product range will be made available in larger Boots stores across the UK including a number of Mothercare shop in shops over time, as well as online at www.boots.com. A limited range of Mothercare product will be available to buy online from mid 2020. It is expected that a wider Mothercare product offer will be available in Boots stores from late summer. Mark Newton-Jones, CEO of Mothercare commented: “I am delighted to announce that we have taken our long-standing partnership with Boots to this next stage. In Boots, another much loved British heritage brand, we believe that Mothercare has found the right home in the UK.
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NEWS
Ribble Cycles launches Live In-Store Ribble Cycles has launched Ribble Live In-Store – the all-new digital experience allowing consumers across the globe to interact and view products directly with an expert team member in-store from the comfort of their own home, place of work or on the go… bringing in-store shopping experiences online via their website. Live in Store will allow customers
to interact with the experts, to see the products and ask questions via live video. There is two-way audio, with one-way video only for the customer – the experts will not be able to see the customers. Ribble will also be offering extended ‘opening hours’ with Live Instore being available into the evening and on Sundays.
Major Trade Associations give backing to Creative Retail Awards The Creative Retail Awards 2020 are now open for entries, with even more categories than ever. The Awards have quickly become one of the most distinguished accolades within the retail industry and recognise projects and products that have demonstrated the very highest level of innovation and excellence within retail. The 2020 Awards will introduce new categories including Omni-Channel Experience, Bar and Restaurant Design and Best Shopfitting/Fit-Out. There is also a new category specifically for retailers
to vote for their favourite suppliers – the Supplier of the Year Award. The whole of the Industry has come together to support the Creative Retail Awards, with the three major Industry Associations championing the best in design, display and fit-out. The Creative Retail Awards are the only Awards to be supported by the Shop & Display Equipment Association (SDEA), National Association of Shopfitters and Interior Contractors (NAS) and the British Display Society (BDS) – who all want to encourage the very best the industry has to offer.
Anthropologie’s third local store opens US fashion and lifestyle brand Anthropologie, has opened a new 6,000 sq ft store at 56 High Street, Winchester, Hampshire, as part of its ‘local store’ strategy rollout. Anthropologie currently has around 230 standalone stores worldwide, 13 in the UK, six of which are in London. The retailer announced in October this year that it would open five new stores for its smaller neighbourhood shop rollout over an eight-week period, the first of which was a boutique in Amsterdam and a second in Kingston. After this Winchester opening (store no.3 in the rollout), a fourth unit is expected to be launched in Oxford in the new year with a fifth location yet to be announced.
STAY CONNECTED GET THE LATEST RETAIL NEWS AT WWW.retail-focus.co.uk
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property
PROPERTY
Kate Spade New York and Mint Velvet launch at Liverpool ONE Grosvenor Europe has officially announced the launch of Kate Spade New York’s pop-up store and Mint Velvet’s new boutique at Liverpool ONE. Kate Spade New York’s store opened on Friday 6 December at 26 Peter’s Lane, marking the luxury life and style label’s first dedicated popup in the UK, and first ever boutique outside of London and Scotland. Fitted out in signature tonal shades of pink, rose gold and deep green, the 2,625
Pho join redevelopment of The Cornhill Quarter
sq ft store houses Kate Spade New York’s iconic handbags, ready-to-wear jewellery, footwear, gifts, home décor and more. Mint Velvet launched on Thursday 5 December at 29 Peter’s Lane, marking the British womenswear brand’s official debut in Liverpool. Designed by an inhouse team, the 1,700 sq ft store stocks Mint Velvet’s sought-after collections of stylish, flattering and versatile clothes. Alison Clegg, Director, Asset
Seafood specialists North Fish debut in UK
Longo’s opens Canada’s first has announced that the sustainable grocery storeHammerson Norwegian inspired fish and seafood
Pho, the Vietnamese restaurant group founded by Stephen and Juliette Wall, is the latest brand to sign up for Lincoln’s £70m development in The Cornhill Quarter. Pho will take 2,917 sq ft of space and marks the fresh and healthy Vietnamese restaurant’s further expansion outside of London. Pho currently operates 29 restaurants in total, with many in London as well as Manchester, Oxford, Liverpool, Bristol and Exeter, and more.
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specialists North Fish is to open its first UK restaurant in its flagship destination Bullring, in Birmingham, early next year. The 1,500 sq ft restaurant will be the brand’s first outside of Poland, as it embarks on an international expansion. The menu will consist of a range of fish and seafood dishes, all of which will be prepared with fresh and prime quality ingredients from the brand’s proven suppliers.
Management, Grosvenor Europe, commented on the openings: “We are certainly ending the year on a high with the unveiling of Kate Spade New York and Mint Velvet at the stylish destination of Peter’s Lane. It is great to have this robust line-up of brands available to Liverpool ONE customers as we approach Christmas, and look forward to seeing this momentum continue into 2020.”
Trio of flagships launch in Seven Dials Shaftesbury has officially launched a further three international fashion and accessory retailers in Seven Dials: Indian leatherwear label Kompanero, and Scandinavian brands Nudie Jeans and Rains. Each of the three global brands has selected Seven Dials for flagship UK sites, in the heart of London’s West End.
MAY 12 - 14, 2020 GRAN VIA VENUE BARCELONA
WE’RE HERE TO BREAK THE RULES.
FORGET ABOUT ALL THE RETAIL EVENTS YOU WENT TO BEFORE. IT’S TIME TO DISCUSS EVERYTHING, GO BEYOND TECHNOLOGY AND INNOVATION AND MAKE A REAL CONNECTION WITH OUR CONSUMERS. THE RETAIL EXPERIENCE WILL NEVER BE THE SAME AGAIN. WELCOME TO THE NEW RETAIL STAGE:
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DISRUPTING EMOTIONS
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NEW
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N E L L
© Panache by Morplan 2019
by Panache
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Since the glam days of the ‘70s, Panache has been setting trends and demonstrating an enviable reputation for quality and creativity in mannequin design and visual display. More recently Panache by Morplan is proud to announce the launch of its newest creation, Nell. A collection of tall, slender, wonderfully proportioned mannequins, her features are a perfect blend of eastern and western mix creating timeless beauty. In an ever-changing world of fashion, Nell is sure to see you through any style to hit the runway. www.panachedisplay.co.uk | info@panachedisplay.co.uk
29/10/2019 12:46
MACYS Photography: Daniel Salemi
Macy’s Herald Square has unveiled its iconic holiday windows. Macy’s National Director of Window Presentation, Roya Sullivan, created the 2019 ‘Believe in the Wonder’ themed holiday displays. Materials such as lacquer, chromed parts, LED lights, and 3D objects fill the iconic windows, creating spectacular visuals for eyes to wander throughout the exhibition. This year’s windows are brought to life by combining modern technological and interactive elements with old school artistry; forming a unique connection that results in an original and imaginative display. Each of the six enchanted windows will take spectators through a journey with Santa Girl as she embraces the spirit of the holidays.
Fortnum & Mason A play on the word “catalogue”, Fortnum’s feline friends first appeared in iconic artist Edward Bawden’s witty and playful illustrations, showcasing the brand’s Christmas collection in 1958. Edward Bawden’s work continues to inspire Fortnum’s some 61 years later and the brand’s latest festive displays, depicting Gold wheels, pipes and machinery adorned with cogs and dials, each
tell a fictional story of what happens behind the scenes. The deliberately over-complicated machinery, expertly operated by a host of red-coat cats, humorously (and somewhat accurately) suggest the amount of detail and thought that is required when producing something branded with Fortnum & Mason.
HAMLEYS - TY For the Hamleys Christmas windows this year, Propability worked to create a snowy alpine scene for TY toys across all windows that features the friendly characters collecting a Christmas tree, enjoying their Christmas dinner al fresco and congregating around a camp fire.
CLARKS The Clarks Festive scheme features a Christmas Tree created from pairs of the iconic Originals Desert Boots Working from Clarks’ original concept & scale visuals, Harlequin Design produced, delivered and installed the scheme for their new Tottenham Court Road flagship & Top-10 stores.
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trends
Retail 2020: Trend It has been a difficult year for retail in 2019, but the high street is not dead. It is simply changing to meet the needs and demands of today’s connected consumer.
James Withey, Head of Strategy, FutureBrand
Cat Drew, Chief Design Officer Design Council
The 1920s were arguably the real dawning of mass advertising. Post-war, pent-up consumer desire, pockets of economic recovery and the social liberalisation the war kick-started all saw people associating with brands like never before, expressing something of themselves through their purchase decisions. The 2020s are likely to see an acceleration of the trend whereby mass communication is replaced by personalisation. Look at the current General Election campaign in the UK. While digital advertising is not yet truly personalised, it is hypersegmented, and we can only be a few steps away from true personalisation. The same goes for experience. This cuts to the very heart of how brands have traditionally been built – to make and deliver the same promise, consistently, to a defined group of people. Yet the parallels between the 1920s and the 2020s are greater than might initially appear. In both periods, the fundamental driver of association between people and brands was and will be the desire to express individuality via branding choices. But whereas once that was the finding of a common cause, next it will be the expectation of truly personal experiences that characterises our relationships with brands.
Given the complex challenges we’re working in, designers will need to work more collaboratively across and beyond design disciplines, with other innovators working in other parts of the system, and with other professions beyond design. Design will need to recognise the impact it has had on the environment and how its creativity can be used to live more sustainable and lessen the effect of the climate crisis. Design is likely to continue its increasing use as a meta-skill that is important for all of us to improve our lives: communities, public services, businesses. As well as design-thinking, design doing is going to become more important as a way of showing what the future could be. Design is going to play a huge role alongside AI, both as a way of ensuring that AI is used in a way that people agree with, but also as AI automates jobs and people focus their activities on more creative roles, design can support this creativity to meet a social or environmental purpose.
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trends
nds & Predictions
Jo Barnard, Founder of Morrama We are seeing a shift in what ‘product’ is and this is going to become more apparent in 2020. People want on demand convenience, companies want brand loyalty, and the industry can no longer turn a blind eye to environmental responsibility. Two part pricing products are going to be king. Subscription services will rise. And fingers crossed this will open doors for more sustainable consumption through re-fillable, re-usable, upgradable products. As products become services, consumers will expect an ever more bespoke offering. Whilst we are increasingly concerned about data capture, the industry is simultaneously capitalising on the benefits of it. The increase in companies providing sophisticated and uniquely personalised services and products to users, particularly in the cosmetics and wellbeing markets is going to escalate in 2020, opening new doors to on-demand manufacturing capabilities in the process. Finally - the key thing for 2020 is transparency. Consumers want to know more about where their products come from and companies are going to be called out for unsustainable, unethical business. My favourite project by any company from the past 12 months is Dame Plastic free periods should be a given and yet they are the cause of tonnes of single use plastic entering landfill and water ways every single day. It’s companies looking to fix these types of issues whilst building a successful and carbon positive B-corp business that we should all be taking inspiration from.
Craig Glass, Creative Director of Brand Experience, CBA London The previous decade must inform the next. 2020 will see a decade of agile innovation, interaction and design reflecting its inherent purpose; to make the world a better place, not worse. Multigenerational, innovative and technological collaborations will reap the rewards of marrying experience with contemporary capabilities of what it was like ‘before it went wrong’- not stuck in its ways, but support to the positive passion and responsible nature of the newest generations.. The years invested in brand ‘pull’ must evolve to now ‘push’ by supporting community, circularity, human empathy and providing direction for positive mutually informed behavioural change Creating experiences (physical and digital) without meaning and a positive problem-solving outcome will now be called out for what it is- at best ‘self-serving’, at worst: a ‘veneer’. Progressing from a model of “brand and consumer” to “brand and people” is paramount to unlocking bold transformational change, to solve problems large and small Durability and desirability will overtake the instant gratification model. The challenge: avoiding platform generic design. The gap between physical and digital must be bridged with systems where the transaction is not data harvesting. The reward is instead collaborative, and change informing.
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“RetailEXPO brings together people who have got great ideas and solutions that help retailers deliver better for their customers.” Helen Dickinson OBE Chief Executive, British Retail Consortium
Energising Retail Everything you need under one roof:
Source hundreds of suppliers to find the best in retail technology, design and digital innovation Benefit from a cutting-edge conference programme covering in-store experience, technology, operations, marketing & branding, and payments Hear from industry experts sharing the very latest insight, analysis and case studies from retail Get inspiration from TrIED It Talks on real-life case studies in retail technology, design and customer experience, and providing fresh insights and ideas Step into the Discovery Zone to find innovative solutions you have never seen before Take part in the POPAI Awards to celebrate the nominated entries View the Student Design Awards and celebrate the future of retail design
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project focus
project focus
Virgin Holidays Liverpool, UK
With ever-busy daily lives and distractions, holidays are the place to truly escape and enjoy being ‘off grid’. So, how do we address this and create environments to buy holidays that are as inspiring and relaxing as the holidays themselves? This is the challenge that Virgin Holidays set out at the beginning of the year with their newest design thinking for their v-room flagship stores. The starting point of all Virgin Holidays’ award-winning v-room store concepts is always, ‘how do we make the most of the time we have with you, to not only inspire you, but to recharge you and lift your spirits?’. An exciting challenge that experience design agency YourStudio have embraced for the newest iteration of the flagship store designs. The newly opened Liverpool v-room raises the bar as the newest and most human-focused store environment to date, with more than one new surprise for guests. The store creates a warm environment, inviting you in with a hotel lobby style reception. The palette of materials is designed to frame one very important asset,
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project focus
the amazing Virgin Holidays’ hosts, who we’ve made unmissable in their cherry-red uniforms. YourStudio has created a host of new ways they can customise guests’ interactions and personalise the service experience. The Sunset Bar at the entrance, is both concierge point and bar, offering everything from sparkling water and coffee to Prosecco. This welcoming starting point for guests starts the customise of guests’ consultation journey. The open space in front of the bar resonates with an airline lounge, giving a relaxing pause point as well as hosting talks and events. All furniture has been designed to reconfigure for this. This V-room includes two of our latest store features, guests can grab a snack from the Vhols vending machine, a fun and interactive way to grab a sweet treat before their consultation. Should guests
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want to clear their minds and receive some sensory stimulation then The Sensory Pod is just the place to start. An enclosed portal that helps open their imagination, transporting them out of their everyday and into the holiday mindset, the perfect way to recalibrate the mind and cut off from daily distractions. Upper-Class cabins complete with digital plane windows give guests a reallife taster of the premium experience and incentivise upgrades. As clouds float past, Prosecco in hand, guests feel one step closer to their holiday experience. Lastly, and the biggest surprise for guests. Shhhh…the Secret Cinema. A hidden door at the back of the store reveals a plush private cinema where guests can view short screenings and have their own private movie moment with fresh popcorn, refreshments and surround sound and vision..
see more at www.retail-focus.co.uk
Flash to go here
HARRODS
TECHNOLOGY DEPARTMENT, London, UK
Harrods has opened its new state-ofthe-art Technology department, offering shoppers a unique retail experience in a 30,000 sq. ft space. In one of the biggest transformations in the store’s 185-year history, the department has grown by nearly 80 per cent, moving from the Third to the Fifth Floor to occupy 11 rooms, making it one of the largest technology departments in the UK. Here, customers can explore dedicated zones across Vision, Computing, Audio, Imaging and Connectivity, shop for products from the world’s best tech brands and enjoy revolutionary interactive experiences. Catering to the ‘prosumer’ Stewart Mancey, Head of Technology, says: “Technology products were once deemed niche, but the category has become increasingly diversified and now has broad appeal. As a result, our new customer is the ‘prosumer’ – someone with the desire for professional equipment despite being a hobbyist or amateur. From taking family photos on the best cameras to hearing records through the world’s best speakers to watching movies on the best display, customers have become more engaged in
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how the latest technology can add value to their lives.” Harrods Technology includes a definitive global edit of brands curated by the store’s expert technology buyers. Driven by innovation, fashion and aesthetic, Harrods has included a range of exclusive pieces with a contemporary look and feel, without compromising on high performance and speed. The new department also sees the introduction of immersive shopping experiences, with a Masterclass Room for learning photography skills, designated listening rooms to try out the best turntables and headphones and viewing rooms to experience top-of-the-range TV and audio. Brand partners will have the opportunity to offer clients one-on-one access to industry experts who inspire and engage both technophiles and trend-led clients alike. Stewart Mancey continues: “We have seen incredible innovation and a huge increase in the immersive quality of consumer technology, and we’re excited to bring these products to our customers at Harrods. The breadth of our offering is incomparable; from our mobile-phone brands’ trend-led options to advanced
technology in sound speakers, there is something to delight every Harrods customer.” The contemporary, minimalist space, designed by architecture firm Gensler, takes inspiration from Harrods’ 1930s heritage, blurring the boundaries between fashion and technology. The traditional three-metre-wide catwalk with Harrods’ signature floor pattern and continuous illuminated ceiling feature were designed to physically connect the five dedicated zones and showcase the brands that form Harrods Technology. Within the rooms, lower lighting and product density enable customers to better engage with the brands and their displays. The result is a luxurious, warm and modern atmosphere that fosters an exclusive and personalised shopping experience. The first zone shoppers will see upon entering the department is Vision, which boasts one of the largest collections of OLED technology and a Viewing Room where brands can demonstrate the latest innovations in TV and audio. Next, they’ll find Harrods’ new Samsung store, showcasing the brand’s latest breakthroughs in immersive home entertainment and connectivity – including with the highly anticipated exclusive
launch of The Wall, a supersized, bespoke multimedia display that heightens every visual experience, whether it’s gaming and watching movies or displaying personal art or photos. Moving down the catwalk into the Audio zone, customers will find an extensive range of sound systems and audio equipment from brands such as Sony, Bose and Linn. Shoppers can explore the Headphone Forest or visit one of three Listening Rooms to enjoy bespoke soundscape experiences. Further on into the space, Harrods Technology introduces the world’s largest Apple concession, with a range of core products including iPhones, Macs and Apple Watches. In the Imaging zone, brands such as Leica, Nikon and Fujifilm offer high-performance photography equipment with unique designs. Our vision was to create a worldclass destination for some of the biggest technology brands in the world. Harrods now has a product offer to rival not only our direct competitors, but also niche specialist technology retailers,” Stewart Mancey says of the new department. “In keeping with the overall Harrods identity, we offer the best products in the category and always aim to surprise and delight.”
project focus
project focus
Feya
Knightsbridge, London, UK
Celebrated London café Feya invited design studio FormRoom to create a truly unique and fantastical interior for the launch of their latest flagship space. Located in the heart of West London’s most desirable and luxurious shopping district alongside Harrods, the space is set to be a destination for shoppers looking to escape the bustling outside world. The interior brand design follows a playful narrative with a maximalist feel, where customers are taken on a journey through enchanted forests into a world of illusion and fascination. FormRoom’s Managing Director, David Roberts says Feya as a brand is very fantastical in their direction. “Their vision is one rooted in mythology and escapism, so that lends itself naturally to a maximalist approach to feature design.” As a way to evolve the existing Feya brand identity, FormRoom looked to combine a rich textural palette and pastel hues with bold bespoke features that invite shareability and exploration.
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project focus
The brand’s ethos of “It all starts with a dream” provides the perfect launch for a series of highly visual and immersive installations throughout the space, all centred around the narrative of moving through an enchanted forest-scape. “Feya has a very loyal brand following who see it as a retreat from reality. So, we looked to create a narrative for the space, so that as you move through it, you’re taken on a very literal journey of discovery,” Roberts continued. Abstract and surreal references to water are present throughout the space, including lily pad sections with custom velvet seating alongside an inlaid resin ‘river’ with amethyst jewel tones. Moving deeper into the café space, oversized bird cage booths amongst Veridian Tanglewood forest wallpaper form a more intimate experience designed to resemble the forest canopy.
Decorative foliage resembles the trees’ uppermost branches, alongside a world teeming with gold, jewelled butterflies. Above, pendant lights and ceiling fibre-optics recreate a starry night sky. There are two further creative installations within the ground section, one a blend of bespoke crystal and mirror detailing and the other a custom seat installation complete with brand signage and peacock brand ambassador. The upper section of the space reveals the source of the river detailing through a large-scale light, crystal and foliage installation. “The product itself is highly visually innovative and the space reflects this attention to creativity and detail. It should feel playful and fun, an indulgence and a celebration,” said Roberts. Images: Melvyn Vincent Photography
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see more at www.retail-focus.co.uk
e ng ra w ne e th h it w dy a Re l a iv st Get Fe 速 acrylic x pe rs Pe of neon-inspired
Fiesta Yellow
Luau Green
Carnival Orange
Flamenco Pink
PERSPEX速 Highlights is a new range of acrylics in four neon-inspired, vibrant colours with the added benefit of being optimised for LED lighting. Perfect for slim signage, point of sale displays and exhibitions.
For more on PERSPEX速 Highlights and to request samples: www.perspex.co.uk/highlights PERSPEX速 is a registered trademark of Perspex International, a member of 3A Composites.
genesis-display.com
visual merchandising
EuroShop: EIGHT Experience Dimensions The 2020 edition of the triennial retail trade fair promises new dimensions, new ideas and new opportunities.
From 16 to 20 February EuroShop will bring together 2,300 exhibitors from over 60 countries with 114,000 trade visitors expected from throughout the world in Düsseldorf. EuroShop’s eight Experience Dimensions cover retailers’ complete investment needs, on the one hand, and provide inspirations galore and concrete answers to decisive questions that all retailers wanting to remain competitive have to ask themselves. What functions do shops or stores have to perform today? Serve as experience places and points of identification? Feelgood locations? A Third Place? Pop-up marketplaces? What do they have to look or feel like? Creative and hands-on answers come care of the Shop Fitting & Store Design Dimension. The Retail Technology Dimension presents all things surprising, enthusing, stimulating and taking you to the next level. Augmented Reality, Virtual Reality, Artificial Intelligence, Internetof-Things, Smart Store, Customer Engagement, Mobile Payment and Cloud-based Services are the dominating themes in this Dimension. Retail Marketing is the point of interest for “digital creatives”. Customer engagement & experience, brand experiences in physical and digital stores, personalisation via mobile devices, artificial intelligence, digital signage. The Retail Marketing Dimension at EuroShop 2020 awaits trade visitors with the complete spectrum of ever more in-depth and digital shopper interaction. The lighting community gets together at EuroShop, too. Light
plays a pivotal role when experience and staging, fascination and atmosphere come into play. Its versatile technical applications ranging from smart lighting to the IoT in conjunction with such ecological aspects as sustainability and efficiency will be on show at the Lighting Dimension. Storytelling – this is what Visual Merchandising is all about – both as an analogue experience space and as a digital platform. Eurohop’s Dimension of the same name shows how to perfectly stage them, fascinate and wow shoppers with either walk-in stores or augmented reality, as pop-up or digital stores. More and more supermarkets and also fashion stores draw their shoppers in with food services. This is why catering in retail is a “hot ticket” and will be given its own Food Service Equipment Dimension for the first time at EuroShop 2020. Here the menu will feature everything from fast food to Michelin star cuisine. In the Refrigeration & Energy Management Dimension what belongs together will finally grow together: ecology and economy. Digital transformation and building automation, IoT and AI, efficiency and staging – all of this is instrumental to climateneutral smart stores and will therefore be featured at EuroShop. Trade fairs and events on the road to digitalisation and festivalisation – this will be centrestage at EuroShop’s Expo & Event Dimension, which is the world’s biggest sector-specific get-together for the live communication community. Crossmedia connections, complex experience scenarios, exhilarating performance or dynamic communication will be the dominating themes. >>>
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visual merchandising
EuroShop preview
LOOKING BACK... One Show,
EIGHT Experience Dimensions
1966 EuroShop launches in Düsseldorf, in association with EHI Retail Institute, with 331 exhibitors taking part.
RETAIL Marketing (Halls 1 & 3)
Expo & Event Marketing (Halls 4 & 5)
Retail Technology
1966-1972
1975 Initial logo depicting a shop and a window is succeeded by the two-tone EuroShop star, which still serves as a hallmark for the show today.
(Halls 3, 6, 7 & 7a)
Lighting (Halls 9 & 10)
Visual Merchandising (Hall 10)
Shopfitting & Store Design (Halls 10-14)
Food Service Equipment (Halls 14)
Refrigeration & Energy Management (Halls 15-17)
EuroShop held every two years.
2002 EuroShop divides into four independently themed zones, namely EuroConcept, EuroSales, EuroExpo and EuroCIS.
2005
EuroShop debuts Designer Village.
2014
EuroConcept hosts new Lighting Designers zone.
2017 EuroShop segments into seven ‘experience dimensions’, namely POP Marketing, Expo & Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shopfitting & Store Design, and Food Tech & Energy Management.
8 Stages - 600+ speakers RETAIL TECHNOLOGY STAGE On the Retail Technology Stage developments, innovations and trends in retail technology will be presented by means of current case studies. Omnichannel Stage This Omnichannel Stage focuses on questions related to success strategies, challenges and opportunities of new technologies related to digital and traditional distribution channels. Energy Management Stage/ ECOPark The ECOpark is an exclusive space for energyefficient retailer solutions. Store Design Stage The Store Design Stage is the main seminar theatre for all topics related to store design, lighting, store fixturing and visual merchandising. Retail Marketing Stage Retail Marketing Stage with free presentations and discussions on all day on the subject of POS Marketing. Expo + Event Stage The industry will provide a programme containing lectures, best case studies and discussions from a broad field of latest topics.
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EuroShop preview
visual merchandising
Special areas Premium City – Hall 5 The Retail Design course at the Design Faculty of Düsseldorf University will occupy 665 m² at EuroShop. “Premium City” represents a visionary city in 2050 where retail, the public space and mobility merge. Designers Village - Hall 12 From interior design to forward-looking retail design concepts: the EuroShop Designer Village will be given an as prominent and high-quality stage as ever in 2020. Innovations Hub - Hall 4 This Think Tank promises to deliver creative inspirations and multi-sensory impressions. Visitors are invited to also try out things for themselves in innovative workshops.
Features.. Awards at EuroShop The EuroShop Retail Design Awards will be presented for outstanding store concepts and designs, the Retail Technology Awards Europe (reta) for prominent IT solutions in retail and the winners will be awarded by EHI to excellent scientific works of high relevance to the retail industry. Also presented at the EuroShop 2020 will be the POPAI D-A-CH Awards. New are the Exhibitor Magazine EuroShop Awards, which will be presented by the US Exhibitor Magazine for the first time in cooperation with EuroShop for outstanding stand construction in all dimensions. guided tours Those who consider the ranges at EuroShop too extensive, those with only little time available or those looking for targeted information on individual topics or product groups, will have the possibility to register for various Guided Tours of the trade fair in the run-up to the event. On offer will be Guided Tours in the areas: Retail Technology, Store Design,, Refrigeration & Energy Management, Food Service Equipment,and Expo & Event.
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EuroShop Preview
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EuroShop Preview
EuroShop The World’s No. 1 Retail Trade Fair
16 – 20 February 2020 Düsseldorf, Germany • www.euroshop.de
Hallen/Halls 1, 3
Retail Marketing
Hallen/Halls 4, 5
Expo & Event Marketing
Hallen/Halls 3, 6, 7a, 7
Retail Technology
Hallen/Halls 9, 10
Lighting
Halle/Hall 10
Visual Merchandising
Hallen/Halls 10 - 14
Shop Fitting & Store Design
Hallen/Halls 14
Food Service Equipment
Hallen/Halls 15 - 17
Refrigeration & Energy Management
A
Messe-Center / Trade Fair Centre
B
CCD Süd – Congress Center Düsseldorf / CCD Süd – Congress Center Düsseldorf
C
CCD Ost – Congress Center Düsseldorf / CCD Ost – Congress Center Düsseldorf
D
Zoll, Spediteure / Customs, Forwarders
E
Logistik-Zentrum / Logistics Center Pendelbusspur / Shuttle bus
FOLLOW LIVE UPDATES Messe Düsseldorf GmbH @Retailfocus Postfach 101006 40001 Düsseldorf _ Germany Tel. +49(0)211/45 60-01
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EUROSHOP
Guiding Retail Light Visit us at EuroShop 16 th – 20 th of February 2020 Dßsseldorf
A passion for light, pioneering lighting concepts and agile solutions for retail environments
Hall 12, Booth A35 www.ansorg.com
25278-anzeige-ansorg-178x127-en.indd 1
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27.11.19 09:14
Düsseldorf
When in Düsseldorf... Known for its fashion industry and art scene, Düsseldorf is divided by the Rhine River and has plenty of places to explore. Shop down Königsallee, lovingly called ‘Kö’, a boulevard with shopping malls and arcades. Take in the post-modern architecture of MedienHafen harbour. Visit the Rhine embankment promenade lined by cafés and bars. Experience the bars and social life in Aldstadt (Old Town).
EuroShop 2020 in numbers 16 Halls. More than 125,000 sq m of exhibition space. Exhibitors from 60 countries. More than 100,000 trade visitors. 8 Experience Dimensions. 1 unmissable event
When and where Messe Dusseldorf, Germany 16-20 FEBRUARY 2020 10am to 6pm daily
www.euroshop-tradefair.com EuroShop Download the EuroShop App All information correct at time of going to press
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Photo Credit: SLVHCS ‘Project Legacy’, New Orleans, USA © Sean Airhart/NBBJ
#SDS2020
SDS 2020:
EDUCATION, ENTERTAINMENT, ENGAGEMENT
Immerse yourselves in the latest materials and finishes at the Surface Design Show. Returning once again to the Business Design Centre in Islington, the show offers visitors the opportunity to gain new insights and network with like-minded designers, architects and suppliers about all things surfaces. Each year a full schedule of presentations, talks, open discussions, CPDs and even a live debate by experts across the industry keep visitors to the show informed and entertained. Opening the programme of discussions, the Opening Night Debate on Tuesday 11 February will see RIBA host a panel discussion called ‘Climate Emergency: Three winning ways to make a project sustainable’ The ever-popular PechaKucha will return on the evening of Wednesday 12 February, a fast-paced style of live presentation.
Leading architect Chris Dyson of Chris Dyson Architects will once again host the evening and will be joined by an eclectic mix of architects, designers, artists and sculptors to join him on stage. The main exhibition will incorporate more than 180 exhibiting companies and house features including Light School, Stone Gallery, New Talent and Surface Spotlight Live. On the last day of the show, the winners of the Surface Design Awards will be revealed. Launched six years ago, these prestigious awards keep growing year-on-year and are often seen as a reference for the architecture and design industry. Judged by some of the leading designers in the industry, the 2020 edition had an impressive 107 entries spanning from 13 different countries including India, Australia, China and the USA
To register for the show, visit www.surfacedesignshow.com
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#SDS2020
surface design show
SHOW HIGHLIGHTS LIGHT TALKS Designed to emphasise the essential link between light and materials, the Light Talks theatre will feature a range of surface materials creatively lit by Rebecca to accentuate and play with their intrinsic essence. HEADLINE STAGE Hosting debates, panels, trend forecasts and insights into the latest surface design innovations, the Main Stage is at the heart of the Show. In 2020, there will be some 17 different presentations and more than 30 different speakers inspiring and educating our audience. NEW TALENT The inaugural New Talent area at Surface Design Show 2019 featured 16 up-and-coming designers showcasing their designs. Curated by Chief Creative Director at Trendease International Jennifer Castoldi, New Talent featured materials that included decorative panels, bio-materials, plastic waste tiles, flexible plaster and laser cut biophilic surfaces. 40 ‘New Talents’ will be exhibiting in an especially curated space on the Gallery of the Business Design Centre forming a gateway for our VIP and Media Lounge and the Surface Design Awards Presentation Breakfast. SURFACE SPOTLIGHT LIVE Located right in the centre of Surface Design Show, Surface Spotlight Live remains one of the highlights of every visitor’s trip to the exhibition. Featuring innovative and tactile materials for our visitors to touch and feel, SSL gives a truly ‘hands-on’ experience for architects and designers to enjoy and learn from. With a focus on new, SSL looks at the advanced properties and uses the different materials have to offer. SSL is curated by trend and colour expert Sally Angharad and global colour & trend forecasters Colour Hive. QUIET MARK Following the Surface Design Awards on Thursday 13th February, from 11:30 - 13:30 Quiet Mark launches Acoustics Academy with a TED-style master-class event. This brand-new online platform will further equip and empower architects, builders and designers with a guide to expertly verified leading acoustic solutions for every building application area.
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When & Where Tuesday 11 February 6pm - 9pm (Opening Night Debate 6.30pm - 7.30pm) Wednesday 12 February 11am - 9pm (PechaKucha Evening 6.30pm - 8pm) Thursday 7 February 11am - 5pm Business Design Centre, London
www.surfacedesignshow.com
MUST SEE MUST SEE MUST SEE MUST SEE
#SDS2020
From restaurants, theatres, offices, classrooms, hotel receptions and private residences the use of hard sound reflective surfaces such as glass, wood and stone can cause excessive sound reverberation which leads to unpleasant noise levels. The correct control of sound can create a calmer and more pleasant environment. Designed to optimise the acoustics of interior spaces, Armourcoat Acoustic comprises of a special mineral wool composite panel that is bonded onto the substrate and finished with a seamless layer, presenting an elegant marble-based plaster finish while allowing sound energy to pass through the surface. Armourcoat will be recreating the hugely successful
‘quiet zone’ on their stand at the show to highlight the benefits of their acoustic system, recently granted the Quiet Mark Award - the international mark of approval from the Noise Abatement Society Charitable Foundation. Through its pioneering acoustic tests, Quiet Mark awards its distinctive Purple Q Mark to products and services that show excellence in low-noise and high-performance. Quiet Mark launch Acoustics Academy at Surface Design Show this year with an opening Master Class Lunch Event 12.00– 14.30pm on 13 February featuring world-class architects and designers sharing unique technical insights for pioneering best-practice noise reduction solutions and sounddesign including architectural triumph case-studies using Armourcoat Acoustic.
Visit Armourcoat on stand 102. 41
BRINGING SURFACES TO LIFE EXPLORE THE UK’S LEADING DESIGN SHOWCASE WWW.SURFACEDESIGNSHOW.COM
insight
A breath of fresh aiR maintaining clear indoor air quality on the high street Now is the time of year—right in the depths of the British winter— when shops and high street businesses close doors and windows against the biting cold, even while proverbially throwing them open to hordes of frenzied sale shoppers. This might seem like the answer not only to warding away the weather, but also to keeping out the problematic pollution that wafts in from busy roads. However, sealing a building also means sealing in store employees who then have to work through the day in an atmosphere potentially filled with indoor air pollution that often goes unconsidered. Air quality in our outdoor environment is often most obviously noticeable. When very polluted, it’s possible to see, taste and smell pollution, but this occurs less often indoors. However, air pollution indoors can actually be between two to five times greater than outside. It’s understandable then to think that the solution to escape the pollution outside is to come indoors, but that just might not be the case. For example, having air conditioning doesn’t really help unless the system includes proper filters, as air from outside—filled with pollutants– is sucked indoors and circulated around a shop floor. Indoor air can contain whatever pollution you have outside, plus whatever may be added inside the building— including less detectable emissions from building materials, such as formaldehyde via off-gassing. Often dismissed, headaches and loss of productivity can be caused - in part - by off-gassing VOCs, such as formaldehyde,
from wood panelling or furniture, coupled with inadequate ventilation. Every business relies on staff members remaining healthy and motivated, which is made difficult in conditions where air quality is poor. A certain amount of foresight when fitting out a new shop floor, or office space, can help shop owners be more conscious of the formaldehyde levels in their building, to help mitigate as much as possible the effects of poor indoor air quality. This is one of the reasons why MEDITE SMARTPLY developed MEDITE CLEAR, a specially produced, no added formaldehyde (NAF) MDF, designed to help indoor air stay as clear as possible. MEDITE CLEAR was developed for interior use in hospitals, schools, and other environments where the occupants of the building are especially sensitive. It contains the lowest levels of formaldehyde possible in wood products and offers anyone concerned with the effects of poor indoor air quality, whatever the environment, the chance to potentially improve it. A versatile material, MEDITE CLEAR has been successfully used to create furniture, panelling, display cabinetry, and other components of public indoor spaces, creating happier healthier environments for staff and visitors alike. For more information visit:
www.mdfosb.com/medite-clear
•
Feelwood comprises sevenstructures across 29 woodgrain decors.
•
A durable alternative to solid wood, easy to maintain and can be used across a number of applications.
•
Cost effective solution with a premium finish, that is easy to work with.
•
Synchronised technology brings Feelwood to life by matching the decor
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visual merchandising
EuroShop preview
vis
ise 2020: making deeper connections
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> As well as presenting almost 1,300 leading technology and solutions providers, ISE 2020 showcases a unique set of conferences, keynote speeches, training programmes, and show floor events. Taking place at the RAI Amsterdam on 11-14 February 2020, ISE is the world’s leading event for the professional systems integration channel and end-users of AV technologies and solutions. Mike Blackman, Managing Director of Integrated Systems Events, commented: “As the meeting-place for this global industry, ISE 2020 promises innovative new solutions, exciting show features, enriching learning opportunities and unbeatable networking opportunities. ISE is all about Making Deeper Connections – with people, with technologies and with the industry as a whole.” Renowned for its world-class speakers, the Opening Address will take place in the RAI Forum on Monday 10 February, the evening before the exhibition opens. The Address will be given by Duncan Wardle, formerly Head of Innovation and Creativity at Disney, who specialises in helping companies release
the creativity within their workforces. Among his blue-chip clients are brands such as Apple, Coca-Cola, Ford and McKinsey. At ISE 2020, your first stop should be the Digital Signage and DooH Technology Zone. Here you’ll find all kinds of signage and displays – not just regular flat panels, but transparent, flexible, large-scale and non-rectangular displays. You’ll find touchscreens, voice-controlled displays, and displays you control by gesture. Display companies here include Elo Touch, eyefactive, iiyama, Nexnovo, Rocketsign and Yestech. Venture into other halls and you’ll find giants of the display world including Christie, LG, NEC, Panasonic and Samsung. While digital signage is an important element of retail AV, it’s far from the only one. At ISE you can also find solutions for in-store music and announcements, lighting, security and more besides. You’ll be amazed by the range of technologies and solutions on show at ISE – and you’re certain to discover something that will make you rethink the way you interact with your customers.
ng
EuroShop preview
visual merchandising
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> MUST SEE.. PROJECTION MAPPING A spectacular projection mapping the RAI’s Elicium complex will put a smile on the faces of ISE 2020 attendees each evening – and also raise the profile of the show among Amsterdam locals. The lower floors of the futuristic nine-storey building at the front of the exhibition centre will be transformed by the projection, specially created for this location. VR at ise Located in Hall 14 close to the Main Stage, VR at ISE is an exciting new feature for ISE 2020. Attendees can explore the latest in virtual collaboration as well as experiencing an interactive VR ride.
When and where RAI, Amsterdam Tuesday 11 February 10:00 – 18:00
Inavation Awards The Inavation Awards, powered by ISE, provide a platform to recognise the very best global AV projects and technology, and well as the industry’s outstanding distributors, project managers and consultants.
Wednesday 12 February 09:30 – 18:00 Thursday 13 February 09:30 – 18:00 Friday 14 February 09:30 – 16:00
www.iseurope.org All information correct at time of going to press
•Retail Graphics •Window Graphics •Promotional Graphics •Point Of Sale •Lightboxes •Printed Wallpaper •Interior Graphics •Fabric Printing •Event Graphics •Full Installation •Design and Artwork
sales@graphicadisplay.co.uk www.graphicadisplay.co.uk
0845 3730073
project focus
sustainable
FREITAG Kyoto, japan
"The premises stock around 1,100 recycled, one-off bags"
Zurich-based bag manufacturing company FREITAG has launched a new store in Kyoto Japan, located close to the ancient Nishiki market and the metropolitan Nakagyo-ku pedestrian precinct. >>>
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sustainable
The new 80-sq.m store is modelled entirely on the industrial-style logistics warehouses at the company’s headquarters in Zurich. This is something visitors can feel, smell and experience for themselves. Because, among other things, the store has its own workshop where they can fulfil their DIY ambitions and produce their own unique miniatures from tarp offcuts. The premises stock around 1,100 recycled, one-off bags. And just so visitors to the Kyoto store never forget the origin of every unique specimen, a highway-life-size mural of a truck dominates the outside of the newly opened shop. RF
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Flash to go here
intu, Costa del Sol intu Costa del Sol aims to be a global resort like no other, combining jawdropping experiences in an outstanding environment with the very best in hospitality, leisure and retail. Located in Torremolinos, Malaga, intu Costa del Sol brings together the most visionary architects and designers to deliver a new kind of retail resort that will awe and inspire. intu Costa del Sol is set to redefine the model of the retail industry. An extraordinary place where the most demanding guests meet the most exciting experiences. Bringing together the best in leisure, retail, dining, hotels, events, conferences, sports and wellbeing whilst all set among beautiful public spaces. The resort will comprise of eight vibrant neighbourhoods curated to provide unique experiences and something for everyone: The Lake – providing fun for everyone at any time; The Arena – setting the stage for the most highly anticipated performances from up-andcoming artists to world-famous megastars; The Hills – offering dining at the very highest level; The Hood – set to be a hive of creative
29M
EXPECTED FOOTFALL
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energy; The Boulevard – where international brands meet Mediterranean flair; Wonderland – a themed world of delight especially geared towards children; The Gallery – offering an entire day out shopping in style; and Central Park – at the heart of the whole development. The resort will include 142,000 sqm of retail space, 20+ leisure operators, 70+ restaurants, two hotels, a 5,000-person concert venue, and Spain’s largest urban farm. The attraction will also focus on sustainability - with at least 20 per cent of the materials used to construct the resort being recycled - and use renewable energy. Matthew Roberts, intu chief executive, commented: “This significant milestone opens the door to the next stage of the project. intu Costa del Sol will be a resort like no other, bringing
235,000 sqm GLA
12M
tourists every year
Flash to go here
FOLLOW progress at www.retail-focus.co.uk & @retailfocus
together international brands and global visitors in an unforgettable location surrounded by the very best in entertainment and leisure. We are having positive discussions with brands eager to join the scheme, as well as potential partners to help bring the project to fruition.� The development is expected to attract over 23 million visitors each year including international and domestic tourists, as well as benefitting from a 4.75 million catchment within 120 mins travel time. intu have agreed terms with three major operators. Yelmo Cines, has signed for a 9,500m2 16-screen state of the art cinema located in The Lakes area of the resort. Wave House International, is bringing its surfpark concept to the development which will be located in The Hood. Wave House’s original and revolutionary concept epitomises the surfing lifestyle and will include a full size 4,300m2 surf pool, offering every day surfing, special event competitions, a Wave Club and Surf School, as well as capacity for live music entertainment. Gran Teatro Costa del Sol has signed terms for the resort’s theatre which is to be situated in The Lakes neighbourhood of the project. Seating some 1,500 guests across two levels, the multi-purpose 4,000m2 theatre will attract world class entertainment including theatre productions, music, comedy and cultural acts from across Europe. intu Costa del Sol is due to open in 2023.
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products
flooring Tarkett Bridal retailer WED2B has selected luxury vinyl floor tiles from Tarkett. To further enhance the customer experience in the new WED2B store in Ashford, Kent, a combination of iD inspiration 70 Luxury Vinyl Tiles featuring brushed pine grey and brown tones was selected. The tiles are made to stay looking great — even in the face of high foot traffic. Treated with Tarkett’s Top Clean surface protection system, all the planks and tiles in this collection have the additional benefits of easy maintenance and a high resistance to scuffs, scratches and stains. The combination of a beautiful realistic wood effect pattern, with the high performance benefits, made Tarkett’s iD Inspiration 70 ideal for WED2B. T. +44 (0)1622 854 000 E: uksales@tarkett.com www.tarkett.co.uk Twitter: TarkettUK
Havwoods Havwoods has introduced six new plank designs to its popular Henley collection. A fashion-forward product with plenty of character, Henley is the ideal floorcovering for those who desire the texture of a reclaimed board, with the strength and durability of an engineered construction. Featuring a superiorquality European oak lamella, this high-performance plank offers a durable and long-lasting surface that also delivers on visual appeal. Henley presents a choice of over 30 distinctive designs and surface finishes to ensure a suitable fit for any design brief, from various oil applications, to smoked and hand-distressed effects. T. +44 (0)1524 737 000 E: info@havwoods.co.uk www.havwoods.co.uk Twitter: havwoods
Forbo Flooring Systems
Tarkett
Forbo Flooring Systems has launched its award winning Allura Fusion; a luxury vinyl tile (LVT) collection that uses innovative colouring techniques to create a fresh unique look, with no pattern repeats. The trend collection, which was recently decorated with the prestigious international Red Dot Design Award, features four plank and three tile designs, with every piece of the Allura Fusion range completely unique. No two planks or tiles are the same, resulting in an organic and truly individual aesthetic. This is made possible by the innovative manufacturing technique, which combines traditional printing methods with free-flowing, coloured PVC streams to produce the 0.7mm wear layer. The result is a flowing, expressive appearance, which is further heightened by the realistic wood embossing on the plank options.
Cementi Click is a new category of premium mineral tiles and planks from Tarkett, for architectural spaces. Manufactured from 95 per cent clay, cement’s main composite, Cementi Click boasts the look and feel of this raw modern material, thus embodying the timeless elegance of concrete art in architecture. The collection features a range of stone and graphical designs. Subtle marble, ethereal decors, and natural clay tone effects create a pure and refined architectural atmosphere for designers and architects looking to create inspirational spaces from mineral textures.
T. +44 (0)1773 744 121 E. info.flooring.uk@forbo.com www.forbo-flooring.co.uk/allurafusion Twitter: forboflooring
T. +44 (0)1622 854 000 E: uksales@tarkett.com www.tarkett.co.uk Twitter: TarkettUK
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products
LIGHTING Megaman Megaman has launched its patented Dual Beam Technology (DBT). Incorporated in a selected range of products, the innovative technology offers a flexible choice of beam angles that can be changed easily on site. This latest intelligent innovation from Megaman will also enable wholesalers to rationalise stock. DBT is currently available with Megaman’s PAR16 Dimmable 5.5W LEDs, in colour temperatures of 2,800K or 4,000K, and also with the 24W MARCO MIDI integrated LED white tracklight, available in 3,000K and 4,000K. All LEDs with DBT have a narrow and a wide flood setting, catering for any lighting plan and changeable at a moments notice. The PAR16 LEDs have beam angle options of 24° on the narrow flood setting and 35° on the wider beam angle. T. +44 (0)1707 386 000 E: sales@megamanuk.com www.megamanuk.com Twitter: MegamanUKLtd
Flos Gaku by Nendo is the latest addition to the Flos portfolio. Gaku is a frame (this is the meaning of ‘gaku’ in Japanese) hosting and interacting with lamps and a variety of matching objects, which is conceived as something inbetween accessories and furniture. An adjustable-height pendant lamp hangs down inside a frame, while a wireless version features inductive charging functionality to power a luminescent lamp. Normally laying on the charging dock, the lamp can be moved around freely when lighting is needed elsewhere. T. +39 03024381 E. info@flos.com www.flos.com Twitter: FlosWorldwide
Reggiani UK
iGuzzini
A wide range of luminaires from Reggiani have been installed in the new Jaguar Land Rover showroom and servicing centre in Slough, Berkshire. Both Jaguar and Land Rover occupy their own showroom space within the new facility with both areas utilising Reggiani’s soft recessed Yori L linear fittings to provide the desired uniform ambient lighting. All vehicles are highlighted by two suspended linear Mood fittings with a brighter and cooler colour temperature of 4,000K. Fittings are positioned at an equidistant 1.4m from the centre of every vehicle to ensure an efficient scheme with no shaded areas.
The newest addition to Belfast’s growing City Quays development is the AC Marriott Hotel, designed by Mark Higgins with the interior design by Karen Crookes, both of Robinson Patterson Partnership. The designers worked closely with Chroma Lighting — iGuzzini’s partner in Northern Ireland — to make lighting a key feature of the project; extensive use of the iGuzzini Laser Blade and System 53 ensures that the light is effective yet discreet, while the use of concealed Underscore LED strips helps reveal the architectural details and interior finishes without drawing attention to the luminaires. Externally, the public spaces around the hotel are illuminated using a combination of iGuzzini Wow outdoor luminaires, which have been adopted throughout the project, and small Woody projectors mounted on bespoke columns which illuminate the open areas. As with the interior, concealed Underscore InOut is used to give shape to the landscape details.
T. +44 (0)20 8236 3000 E.reggiani@reggiani.co.uk www.reggiani.net Twitter: reggianilight
T. +44 (0)1483 468 000 E. info.uk@iguzzini.com www.iguzzini.com Twitter: iGuzziniUK
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directory
DIREcTORIES
www.retail-focus.co.uk/directory Visit the Retail Focus online directory at www.retail-focus.co.uk to discover a comprehensive list of the UK’s leading retail suppliers. Each listing contains indepth company information together with inspirational images, video footage and informative press material. You can also link through to company websites and connect with suppliers through Twitter and Facebook. The Retail Supplier Directory is divided into a number of categories, such as design agencies, point-of-purchase, lighting, props and surfaces, to make the site easy to navigate. To feature in the online directory, contact Terry Clark on 0845 6807405 or email terry@retailfocus.co
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directory
Aluminium Fittings
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry. Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 01273 582241 E: sales@diasystems.co.uk W: www.diagroup.co.uk S. www.twitter.com/DesignsinAlumin
Aluminium Fittings
Bespoke Display
Bespoke Display
Design Consultancies
Axis design, develop, manufacture and install bespoke retail display solutions. We’ve worked with the biggest names on the high street, but approach every project in the same way, with the maximum thought for your brand, products and sales environment.
Kendu is a European company with over 18 years of experience in pioneering in-store visual solutions for retailers. We design, manage and manufacture in-house to guarantee the best results. Visit our new office and showroom in Hackney Wick, London.
We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.
T, 020 3260 3888 E. info@axiseurope.com W.www.axiseurope.com/retail S. www.twitter.com/AxisEuropePlc
Bespoke Display
T: +44 (0)20 373 55 258 E: info@kendu.com W: www.kendu.com S: www.twitter.com/kenduinstore
Bespoke Display
T, +44 (0) 1788 543 331 E. mail@visualthinking.co.uk W. www.visualthinking.co.uk S. www.twitter.com/shoptactics
Design Consultancies
MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.
Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays and exhibition stands since 1934 Backgrounds have been our background since backgrounds began and B Brown have more than 400 in stock.
Walker Bros (Elland) Ltd is an Engineering Manufacturing company specialising in sheet metalwork and plastic fabrication. We supply precision metal and plastic products, components and light fabrications to a broad range of industries and markets throughout the UK and Europe.
IGNITION is an independent creative company Our multi-disciplined team work together to deliver exceptional retail and commercial environments, global exhibitions and brands.
T. 01325 351 276 E. sales@microslat.com W. www.microslat.com S. www.twitter.com/MicroSlat
T, 08705 340 340 E. customerservices@bbrown.co.uk W. www.bbrown.co.uk S. www.twitter.com/luvbbrown
T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
T, +44 (0) 1179 725168 E. victoria@ignitiondg.com W. www.ignitiondg.com
Audio Visual Integration
Anna Valley looks to help guide clients with their audio visual decision making by offering high end impartial advice and help manoeuvre them through the current “minefield” of different technology and services available to them. This process then enables them to have a clear vision of what they are actually striving to achieve within the budget available to them and then provides a full range of services in the delivery of that vision.
Bespoke Display
Hello Flamingo is a creative company for the retail and event sector, specialising in window displays, in store solution, POP ups, project management, design, manufacture and installation for bespoke projects at our fully equipped manufacturing workshop.
Brochure Holders
Design Consultancies
Brochure Holders International Limited is part of the global Taymar group recognised as a leading manufacturer of premium quality injection moulded leaflet holders and display solutions. Committed to on-going product development the Taymar group offers one of the world’s largest collections of ‘clear view’ wall, floor and counter standing brochure displays.
We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.
T: +44 (0)1473 229250 E: sales@brochureholders.co.uk W: www.brochureholders.com
T, +44 (0) 1858 414275 E. hello@twovisual.co.uk W. www. twovisual.co.uk S. www.twitter.com/TWO_Visual
T: +44 (0)208 941 1000 E: nick.shaw@annavalley.co.uk W: www.annavalley.co.uk/avintegration
T: 01273 585768 E: info@helloflamingo.co.uk W: www.helloflamingo.co.uk S. www.twitter.com/helloflamingo1
Balloons & Bunting
Bespoke Display
Climate Control
Display
No.1 Advertising Balloon Service: • Printed Latex and Foil Balloons • Helium Gas delivery and collection • Flags, Bunting and Banners • Promotional Sashes and T-shirts • Multi-store distribution nationwide
JPMA is a worldwide leader in designing and manufacturing high-quality store fixtures and visual elements made of wood, metal and acrylic. We make everything all under the one roof and offer designs and finishes not available anywhere else in the industry.
Air Control & Development Ltd are Daikin, Mitsubishi and Toshiba accredited contractors, specialising in providing quality air conditioning, ventilation and overdoor heater installations, service & maintenance within the retail sector.
arken are a UK design and manufacturing facility creating bespoke poster display solutions. As well as our bespoke offer, we provide off the shelf products such as poster frames, light boxes, poster hanging systems, pavement signs, forecourt signs, all available in a range of colours and sizes.
T +44 777 444 5784 E: benjamin@jpmaglobal.com W: www.jpmaglobal.com
T 01922 455523 E: info@aircontrol.co.uk W: www.aircontrol.co.uk S: www.twitter.com/AirControl123
T: +44 (0)1638 565656 E: info@arken-pop.com W: www.arken-pop.com
T, 01494 774376 E. sales@b-loony.com W. www.b-loony.com
63
directory
Display
Focused on our customer’s unique needs, with expert knowledge of the procurement market, and a firm grip on the entire visual merchandising supply chain, we are specialists in designing and delivering complex point of sale projects.
T +49 (0) 911 97 13 389 E: info-uk@barthelmess.com W: www.barthelmess.com
Display
Display - DIGITAL
FURNITURE
JPMA is a worldwide leader in designing and manufacturing high-quality store fixtures and visual elements made of wood, metal and acrylic. We make everything all under the one roof and offer designs and finishes not available anywhere else in the industry.
Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
T +44 777 444 5784 E: benjamin@jpmaglobal.com W: www.jpmaglobal.com
T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
Display
Display
Display - DIGITAL
FURNITURE
Durable have been one of Europe’s largest business supplies manufacturers for almost 100 years. We’re pioneers in developing and producing innovative solutions designed for retail from literature displays and POS to signage and display solutions.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
We provide total end to end solutions encompassing all aspects of designing, implementing, managing and supporting multi-faceted marketing technology concepts and Digital Screen Media networks.
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
T, +44 (0)845 481 8020 E. info@screenmediatechnology.com W.screenmediatechnology.com S. www.twitter.com/ScreenMediaTech
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
T. 01202 897 071 E. customeroperations@durable-uk.com W. www.durable-uk.com S. www.twitter.com/durableuk
Display
We are ICON. We create and deliver engaging brand and live experiences, particularly in the retail sector.
T: +44 (0) 20 7593 5200 E: enquiries@icon-world.com W: www.icon-world.com S: www.twitter.com/ICON_HQ
Display
EPOS
GRAPHICS
Providing Scotland’s signage, exhibition displays, digitally printed wallpapers, LED flex faces, light boxes and window graphics. Located in the centre of Scotland we are ideally situated to cover your requirements throughout Scotland. We can offer huge savings with an excellent, professional and prompt service
Offering an extensive range of EPOS hardware from world class suppliers such as Star Micronics, Honeywell and Posiflex, DED offer the complete EPOS hardware solution alongside a unique rewritable loyalty system.
Graphica Display print, produce and install retail graphics including till point graphics, window graphics, LED lightboxes, cut & printed vinyl and much more. Nationwide & Euorpean delivery and installation.
T: 0131 337 1237 E: info@specializedsigns.co.uk W: www.specializedsigns.co.uk FB: Specialized-Signs
T: 01797 320636 E: sales@ded.co.uk W: www.ded.co.uk S: www.twitter.com/dedltd
Display
Display
Impulse POP specialises in Point of Purchase display systems for the Retail sector. We offer many years of experience in all aspects of retail design, with in house manufacture - including quick turnaround prototypes, or overseas manufacture, delivery, installation and retail merchandising.
Woodwood Group –Tx Frame UK are a specialist in tension fabric display systems and LED light boxes. We are able to deliver the highest quality service with a friendly but professional approach to ensure you receive the spectacular results you deserve.
Armourcoat is the world’s foremost supplier of polished plasters, sculptural effects and innovative surface finishes.
T, 01767 682756 E. sales@impulsepop.co.uk W.www.impulsepop.co.uk S. www.twitter.com/impulsepop
T, 01376 295 016 E. sales@txframe.co.uk W. www.txframe.co.uk
T. +44 (0)1732 460 668 E. sales@armourcoat.co.uk W. www.armourcoat.com S. www.twitter.com/Armourcoat
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Finishes
T: 0845 3730073 E: info@graphicadisplay.co.uk W:www.graphicadisplay.co.uk S. www.twitter.com/graphicatweet
GRAPHICS
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
directory
interactive displays
MANNEQUINS
pop/pos
Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.
Rootstein Display Mannequins is a creative mannequin manufacturer and renovation specialist - delivering both ready-made and bespoke concepts for fashion retailers, globally.
We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From instore graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.
Durable have been one of Europe’s largest business supplies manufacturers for almost 100 years. We’re pioneers in developing and producing innovative solutions designed for retail from literature displays and POS to signage and display solutions.
T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays
T: +44 20 7381 1447 E: sales@adelrootstein.co.uk W: www.rootstein.com/ S. @rootstein_
T: 0161 477 8501 E: info@ipos-design.co.uk W: www.ipos-design.co.uk S. www.twitter.com/iposdesign
T. 01202 897 071 E. customeroperations@durable-uk.com W. www.durable-uk.com S. www.twitter.com/durableuk
LED LIGHTING
pop/pos
Addlux supplies high-tech LED lighting and display technologies for the retail sector, including the largest, thinnest and most cost-effective light sheet on the market today. Fast turnaround of deliveries and prototypes at competitive prices.
Harrison Products provide one the largest ranges of POS and Display componentry in the UK. We are able to supply off the shelf and customised products to suit your project. We pride ourselves on our industry leading service and super quick delivery options.
T: 0333 800 1828 E: info@addlux.com W: www.addlux.com S. www.twitter.com/addlux
T: +44 (0)1451 830083 E: sales@harrisonproducts.net W harrisonproducts.net
signage
pop up
vm
Hello Flamingo is a creative company for the retail and event sector, specialising in window displays, in store solution, POP ups, project management, design, manufacture and installation for bespoke projects at our fully equipped manufacturing workshop.
GENESIS MANNEQUINS design and produce high-class and trend-lead shop window mannequins, busts and displays for the international fashion industry. Additionally we offer style, trend and product consultation as well as a comprehensive after-sales service.
T: 01273 585768 E: info@helloflamingo.co.uk W: www.helloflamingo.co.uk S. www.twitter.com/helloflamingo1
T: +49 (0) 5752 1803 0 E: info@genesis-display.com W: www.genesis-display.com S: www.twitter.com/GenesisDisplay
Literature Display
pop/pos
Retail Consultancy
vm
Brochure Holders International Limited is part of the global Taymar group recognised as a leading manufacturer of premium quality injection moulded leaflet holders and display solutions. Committed to on-going product development the Taymar group offers one of the world’s largest collections of ‘clear view’ wall, floor and counter standing brochure displays.
GBL Associates are experts in the point of sale and retail display industry. We pride ourselves in the ability to expand in a competitive and challenging climate by offering both quality and value in the service and products we provide.
We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.
Rootstein Display Mannequins is a creative mannequin manufacturer and renovation specialist - delivering both ready-made and bespoke concepts for fashion retailers, globally.
T. 01376 519124 E. sales@gbl-associates.com W. www.gbl-associates.com S. www.twitter.com/gblassociates
T, +44 (0) 1788 543 331 E. mail@visualthinking.co.uk W. www.visualthinking.co.uk S. www.twitter.com/shoptactics
T: +44 20 7381 1447 E: sales@adelrootstein.co.uk W: www.rootstein.com/ S. @rootstein_
T: +44 (0)1473 229250 E: sales@brochureholders.co.uk W: www.brochureholders.com
Maintenance
Air Control & Development Ltd are Daikin, Mitsubishi and Toshiba accredited contractors, specialising in providing quality air conditioning, ventilation and overdoor heater installations, service & maintenance within the retail sector.
T 01922 455523 E: info@aircontrol.co.uk W: www.aircontrol.co.uk S: www.twitter.com/AirControl123
pop/pos
We are ICON. We create and deliver engaging brand and live experiences, particularly in the retail sector.
T: +44 (0) 20 7593 5200 E: enquiries@icon-world.com W: www.icon-world.com S: www.twitter.com/ICON_HQ
slatwall
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry. Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 01273 582241 E: sales@diasystems.co.uk W: www.diagroup.co.uk S. www.twitter.com/DesignsinAlumin
VM TOOLS AND TRAINING
We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.
T, +44 (0) 1788 543 331 E. mail@visualthinking.co.uk W. www.visualthinking.co.uk S. www.twitter.com/shoptactics
65
Q&A
ROYA SULLIVAN
National Window DirectoR Macy’s After leaving grad school approximately 20 years ago, Roya Sullivan joined Macy’s as a scenic painter working for Linda Fargo. After about 1 year she left and worked for a number of top retailers including Bloomingdales and Ralph Lauren. Roughly five more years passed before Roya found herself back at the store she has always loved, Macy’s only this time in the position of Window Selector and progressing to her current position of National Window Director. Here, she talks challenges, inspirations, collaborations and what’s on the cards for 2019.
RF. Where do you go for inspiration?
RF. What is a typical workday in the life of Roya Sullivan?
RF. What about other stores?
RS. Well, a typical workday starts with my office at Harold Square, which is our largest store, it is our flagship. I will begin the day by walking the windows making sure everything looks good before I mosey of to me office. We have 200 stores that have windows, so I can’t see them in person every time, but there is a lot of work that gets done through FaceTime interacting with people on email enabling me to check on the other stores. That’s just the beginning of the day. The midday starts designing meetings, budget meetings, then from there planning for the next window changes.
RS. Yes, 100%. I would have to say the French department stores are my favourite, Le Bon Marche and Galeries Lafayette. I feel that these stores, even though they have a traditional aspect to them, they’re still doing a lot of good stuff where, especially Le Bon Marche they connect with their ad campaign, The in shop entrance, they usually have a shop right at the entrance. The character that is in this shop is in the window, it’s on their bags, it’s everywhere in their ad campaign and I really like that. I think that is the way to go to have a full experience in a department store.
RS. I think anyone who’s doing windows. Or any type of display now, is definitely looking at a lot of social media. Instagramming, blogs, online magazines, not necessarily visiting stores as much. I personally really like looking at artists, especially outdoor artists, installation artists. Jeff Coons does a lot of cool stuff outside in squares, or creating an experience moment. I like to look at what is grabbing the attention of the consumer today.
RF. What challenges do you face as National Window Director at Macy’s? RS. Well I wish I had an unlimited budget, but other than that I think it is not being able to be at every window installation because of there being 200 stores of which 8 are classed as flag windows comprising of 18 to 24 windows each. RF. Do you have a favourite installation? RS. I would say my favourite is, of course, always the holiday windows, but in the past five years one of my real favourites happened to not be a holiday window. It was put in prior to the holidays for trolls based upon the movie. What was great about that installation was that it was all encompassing. It was an ad campaign, it was a bag that people carried in the store plus there was a huge bag outside the building that says “The largest department store in the world”. We were able to change that bag and alter the reflection of it and add characters inside the bag, so it really was an all encompassing marketing campaign which I loved.
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