project
Harrods LONDON, UK
Harrods celebrates 150 years of chocolate with new Chocolate Hall London’s world-famous Harrods has this year marked 150 years of chocolate with the opening of the much-anticipated Chocolate Hall; concluding the final chapter of the four-year restoration of the Food Halls in Harrods’ Knightsbridge store. The Chocolate Hall is a breath-taking theatre of chocolate, with magical experiences and exciting products to suit all tastes and ages. Customers can enjoy live demonstrations from Harrods’ own world-renowned chocolatiers, with fresh chocolate handcrafted in full view at the showstopping Harrods Chocolaterie, as well as access to some of the most exclusive confectionery partners and brands from around the world, all within spectacular Grade II* listed surroundings.
A history of chocolate Chocolate plays a pivotal role in the history of Harrods. The world-famous department store opened its first confectionery counter in 1870, before beginning its own in-house chocolate production in the early nineteenth century. By the 1970’s, over 100 tonnes of chocolate were produced on-site in the world-famous Knightsbridge store. The opening of the Chocolate Hall marks an important moment in the Harrods journey, as well as a milestone in the broader Masterplan redevelopment of the store; an ambitious £300m investment to refurbish much of the 1,000,000sq ft Knightsbridge site.
A significant part of the redevelopment has taken place throughout the renowned Harrods Food Halls, a global emporium of premium food and drink. The opening of the Chocolate Hall concludes the extensive Food Halls redevelopment programme. Harrods’ ambition to be the number one chocolate destination goes beyond design and into new commitments to sustainability and responsible sourcing. Ethical and sustainable sourcing are at the heart of chocolate production at Harrods and the opening of the Chocolate Hall brings with them Harrods’ commitment to only use responsibly-sourced cocoa in all new products and ownbrand Harrods chocolate. >>>>
37