PROJECT
LOOKNOW XINTIANDI The LOOKNOW Xintiandi Flagship combines artistic studio with home comforts Inspired by the original status of space, Sò Studio recently launched the LOOKNOW Xintiandi flagship store. Through the storyline of ‘House Now’, Sò Studio conveys the narrative of the space and the immersive experience to create a strong identity of the contemporary design style. The key design components ‘Live Artwork’ and ‘Resident In’ combine with the unique cultural quality of Xintiandi to provide a special shopping experience for the customers. By holistically planning the space, Sò Studio re-organised the store into three parts, the window exhibition area, major display area, and accessories area. LOOKNOW, as a global designer assemble store, requires flexibility to be able to display different brands and products, as well as holds different events and changes the scene accordingly at any time. The yellow frame installed in the window exhibition area is the ‘Space Object’. The frame looks like a box transported from elsewhere is an important aspect of Live Artwork that Sò Studio emphasised. The yellow frame, which matches the facade, is not only a visual connection but also separates the different zones, acting as a visual focal point and a connector of the whole space to create a smooth and seamless transition going from one zone or style to the next. The Space Object installed in the window exhibition area transforms the front area of the store into a flexible space, providing the possibility of future collaboration with other brands and artists for pop-ups, installation displays, and media shows. While keeping the original function of the store, it helps to attract more attention and keep the freshness of the store and brand.
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