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INTRODUCING
Lego by FITCH London
INNOVATION AND INSPIRATION IN RETAIL DESIGN, VISUAL MERCHANDISING AND BRANDING UNDER ONE ROOF…AT LAST! To be part of the exciting new leading event for the £5billion retail design and VM industry, crafted for you by the show’s Steering Group of leading industry figures call us TODAY. We have managed to take more space at London’s Olympia due to exceptional take up of space but this too is now becoming scarce so do not delay!
Contact Annie Swift, Nick Field or Rachel Scott on 020 8874 2728 or email info@retaildesignexpo.com to enquire about stand space or sponsorship opportunities for key attractions such as the VM and Windows Masterclass, The Student Retail Design Awards, The Student VM Awards, the Balcony Restaurant, The Designers Tea, Juice and Coffee Bar, and more besides!
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Following five years of meticulous research and planning, and an eight-month build, Watches of Switzerland has opened what is thought to be Europe’s largest showroom devoted to luxury watches, on London’s Regent Street.
45 Mall of Scandinavia
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London Design Festival
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Leader
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Focus on: Materials & Finishes
25-32 Project Focus
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Watches of Switzerland: Fred Perry: Birkenstock
Diary
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Opinion
Digital and physical are no longer mutually exclusive, and smart retailers are successfully blending the two, argues David Wright, group marketing director at design consultancy Dalziel & Pow.
17-18 Window shopping Inspiring window displays from around the globe.
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Top of the POPS
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Karl McKeever With the autumn season just around the corner, the retail marketing mix has never been so crucial, says Karl.
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40 Luxury retail Q&A
Danielle Anderson, director of digital experience at Harris+Hoole, talks mobile payments, personalised service and dreaming big.
47-54 Products Products and services for the retail industry.
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August ‘14 It seems emerging markets together with a new class of luxury shopper are driving growth in the global luxury retail sector. Moreover, a high percentage of revenue in the sector is still being generated in store, according to a study by Ledbury Research. As a result, brands are continuing to open stores and socalled mega stores, as well as experiment with other types of retail experiences, such as pop-up shops. In the past year or so, Bottega Veneta, Saint Laurent, Omega and Chanel to name but a few - have all opened their largest stores worldwide, delivering a truly immersive brand experience. This month, we look at developments in the luxury sector and find out which emerging markets present the greatest opportunities for growth (pages 40-41). On the subject of mega stores, Watches of Switzerland has recently opened what is thought to be Europe’s largest showroom devoted to luxury watches. Designed in collaboration with global architecture and design firm, Callison, the 1,580 sq m store houses a number of boutique showrooms as well as a service centre and VIP room, offering the quintessential Swiss watch experience. The store opened this year to coincide with the retailer’s 90th anniversary. You can find out more about the landmark emporium, along with the new store design concepts for Fred Perry and Birkenstock in our Project Focus (pages 25-32). Ahead of the London Design Festival in September, we also showcase some of the installations and events not to be missed at what is now, arguably, one of the largest and most dynamic design events in the world (pages 34-38).
Until next month!
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diary
Conlumino Future Retail Strategies Congress 2014 Copthorne Tara Hotel, London 10-11 September 2014 The Conlumino Future Retail Strategies Congress goes beyond recent advances and disruptive technologies in retail, and asks the question: What is all of this doing for the customer? The purpose of the two-day event is to explore how retailers can better harness developments in order to guide shoppers on their personal ‘customer journey’. Speakers this year will include Andy Street, managing director, John Lewis, Adam Moore, customer experience director, Goldsmiths, and Martin Squires, head of customer insight and value, Boots.
conlumino www.arena-international.com
London Design Festival London, Citywide 13-21 September 2014
100% Design Earls Court, London 17-20 September 2014
World Retail Congress La Defense, Paris 29 September - 1 October 2014
The London Design Festival is one of the largest and most dynamic design events in the world. Now celebrating its twelfth year, the Festival aims to celebrate and promote London as the design capital of the world, and as the gateway to the international creative community. More than 300 events and installations will be on offer across the capital.
This year 100% Design celebrates its 20th edition with an opening by French designer, Philippe Starck. The event takes place during the London Design Festival at Earls Court and is characterised by a solid framework of five distinctive zones, each featuring a prominent, specially commissioned installation.
The World Retail Congress 2014 will explore ‘Retail in an era of disruption’. The three-day event will provide an invaluable opportunity to discover the latest trends and strategic opportunities in specific retail sectors. Top themes will include the omnichannel world, the changing consumer, future store and international growth,
L_D_F www.londondesignfestival.com
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The Visual Merchandising and Display Show is 25 years young next April. We’ll be marking the event with the usual pizazz and a renewed vigour. Come and join the party.
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news
Anya Hindmarch opens pop-up Mini-Mart British luxury leather goods brand, Anya Hindmarch has opened a temporary retail space on London’s Mount Street that gives a playful nod to the AW14 runway show. The ‘Mini-Mart’ is the first to showcase all of the runway collection and will be serving 99 ice creams at 99 Mount Street throughout the summer. The new collection is inspired by the designer’s love of taking everyday objects and giving them a luxurious makeover, combining both craftsmanship and humour. Imperial clutches with printed snakeskin inlays mimic iconic cereal boxes while Georgiana clutches are emblazoned
with vivid Daz or Ariel ‘pop’ graphics. The Featherweight Ebury features iconic graphics usually seen on Frosties or Cornflakes boxes, all created using the alta frequenza craft technique. Packets of
biscuits are reworked in snakeskin to act as delicate clutches or bag accessories. Designed in-house, the interior combines bright neon signage and graphics with original shopfittings.
Household designs new Bargain Booze brand for Conviviality Retail Household has developed the experience design and branding for Conviviality Retail’s new retail concept, BB’s Warehouse. The wine-led, bulk-buy franchise format aims to inspire customers as well as match their needs with products and deals. The BB’s Warehouse name was developed to consciously remain related to – but independent from – Bargain Booze, Conviviality Retail’s biggest franchisee concern. ‘The use of the word “Warehouse” suggests its size, without announcing product specialisation; the reach here goes well beyond wine,’ says Household’s managing director, Julie Oxberry. The store design uses bare textures of wood and brick, which give a nod to the bargain basement feel, with pops of colour to provide a contemporary touch that has warmth and personality. Household has designed the brand’s marque as modern and typographic, with a ‘shine’ that ‘smiles’, inspired by the reflection of light from bottles. The ‘Bear’ icon is used to signify colossal deals and to deliver BB’s Warehouse permanent deals with further personality. ‘The brand is bold, fun and democratic,’ says Diana Hunter, CEO at Conviviality Retail. ‘Too often shoppers are nervous about making the right choices when it comes to beers, wines and spirits, so this new format is designed to encourage shoppers to browse at their leisure, try something new and tailor the deals to
suit their taste and budget.’ The first BB’s Warehouse opened in Wakefield, West Yorkshire, at the end of July and the retailer is now in search of further UK sites.
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news
Selfridges London launches new designer menswear area Selfridges has unveiled a new designer menswear area at its London store as part of its multimillion pound ‘Menswear Masterplan’. Created in collaboration with architect Alex Cochrane, the new 290 sq m space, called Designer West, houses 12 new labels to Selfridges along with carefully selected brands such as Yohji Yamamoto and Comme des Garcons. The new space is located on the first floor in the central atrium of the store and
is anchored by three sculptural plinths, dividing the overall area in two sides of equal proportions. The floor echoes the physicality of the plinths with oversized geometrically cut stones. A series of rails made of brass with a patinated bronze finish provide height contrasts around the central plinths, and play with the perimeter of the space. Three blue neon strip lights are suspended from the ceiling, creating halos
above the accessories on display in the fixtures below. In addition, 11 custom-built bell jars run through the space, created to house an ongoing series of exclusive installations. For the launch of the department, British jewellery brand Hannah Martin London has created geometric landscapes of obelisk shapes and pyramid forms from DuPont Corian that sit inside each jar alongside a carefully chosen edit of the company’s work. Terry Betts, director of menswear, comments: ‘This season we’ve recalibrated what designerwear means. The result is what we believe to be the most considered and unique offer of men’s fashion in any department store. To walk around this space will be to experience both the latest collections from revered fashion houses, and to discover new collections in amongst them. Striking that balance is something we take very seriously, and I’m incredibly proud of the integrity of the offer we’ve put together for Designer West.’ Selfridges has also launched a new shopping service especially for the male customer in search of an elevated and personalised shopping experience. The 120 sq m space, also designed by Alex Cochrane, comprises three elegant private suites, a reception area and a salon space complete with a floor-to-ceiling library.
In brief... Women’s activewear retailer, Sweaty Betty is to open a new store at 3 Redchurch Street in Shoreditch, London. The store is due to open in August and will have a store fit that reflects the dynamism of Shoreditch and its shopping environment. Colliers International advised on the acquisition. New Look has become the latest fashion retailer to sign up to Queensberry Real Estate’s Friars Walk development in Newport, which is due to open Autumn 2015. New Look joins retailers and leisure operators, including Debenhams, Next, Topshop and Cineworld. The Surface Design Show has announced the launch of the Surface Design Awards 2015 and introduced a new judging panel. The awards champion the best progressive design and use of innovative surfaces worldwide.
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Y-3 presents new retail concept at Harrods Adidas designer brand, Y-3 has opened a new dedicated retail space in the sports fashion department at Harrods. Designed to embody the pioneering sport-style aesthetic, the 25 sq m area houses the AW14 menswear, footwear and accessories and features a number of fixtures created exclusively for Harrods. Located on the fifth floor of the department store, the space features mirrored polished and brushed stainless steel shelving, which contrasts with dark matt steel hanging rails. Other design
elements include a jet grey woven rug and black glass wall, complete with LED screen and backlit branding. Jason Broderick, Harrods fashion director for menswear, sports and fine watches, comments: ‘We are delighted to showcase the new Y-3 concept, which is the first of its kind in Europe. This is an exciting time for our fifth floor and this innovative new space is a welcomed addition to our men’s casuals offering.’ The retail space launched at the beginning of August 2014.
news
Grand Central and Birmingham New Street to open in September 2015
With the atrium roof successfully lowered into place, Network Rail has confirmed that Grand Central and Birmingham New Street station will open in September 2015. In addition to the 60 shops, restaurants and cafes in Grand Central, the development will include a further 5,574 sq m of retail in the station. Nearly 85 per cent of the floor space in Grand Central is now taken with Joules, Cath Kidston, Fat Face, Jolie Papier and Monsoon Accessorize joining the 23,226 sq m John Lewis department store. They join the already announced Kiehls, The White Company and L’Occitane, and will be complemented by an array of restaurants and cafes, most of which are
making their debut in the city. The opening of Grand Central and John Lewis will coincide with the completion of Birmingham New Street station. Keith Stone, leasing director for Grand Central, comments: ‘Grand Central is integrated with the modern, redeveloped station which will provide millions of people from across the region with unparalleled access to a range of exciting brands and a premium shopping experience. When Grand Central and Birmingham New Street are launched in September 2015, customers and passengers will see the amazing transformation that will provide a unique shopping and travel experience and a
PLANarama designs shop for Black heritage centre
gateway to the rest of the city centre. ‘With the vast majority of our retailers and restaurants opening new shops in the city, Grand Central will complement the shopping and entertainment already in Birmingham, making the city centre one of the best shopping and entertainment destinations outside of London.’ The atrium roof, which links the station and Grand Central together, was recently lowered into place. The next construction milestone for the project involves an extensive demolition programme to remove approximately 6,000 tonnes of reinforced concrete, to create the atrium space. More than 95 per cent of the waste material will be re-used on site or recycled.
Retail design studio, PLANarama has designed, produced and installed the interior for the UK’s first dedicated black heritage centre in Brixton, which opened towards the end of July. The design brief from the Black Cultural Archives (BCA) was to create a vibrant and functional shop that would engage all age groups. The interior features modular shelving and tables for product presentation along with a bustform incorporating the BCA logo to help attract a young audience. The BCA’s signature triangle pattern has been applied to the main wall to help brand the space, along with a speech bubble containing a quote from the opening exhibition. Bright orange and petrol blue have been used as highlight colours throughout the interior. Founded in 1981, the BCA’s mission is to collect, preserve and celebrate the heritage and history of black people in Britain.
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news
Fortnum & Mason to open at Heathrow T5 Fortnum & Mason has announced plans to open its first standalone airport store and bar, at Heathrow Terminal 5. The 93 sq m outlet will carry an edit of products from the retailer’s Piccadilly store and is expected to open on 31 October. The Fortnum & Mason Bar will celebrate the best of Fortnum’s Food Halls at Piccadilly and is due to open in December 2014. Commenting on the impending opening, Ewan Venters, chief executive of Fortnum & Mason, says: ‘Heathrow is the UK’s hub airport and the first impression of the country for more than 35 million passengers a year. At Fortnum’s we have three centuries experience of serving
customers travelling the globe, so it’s fitting we should now serve passengers flying to some of the world’s most glamorous locations, including the likes of New York, Hong Kong and Istanbul, and of course, Dubai.’ The move into Heathrow follows the
opening of two new Fortnum & Mason stores over the past 12 months. In November 2013, the retailer opened its first new store in more than 300 years at London’s St Pancras International Station, and in March 2014 it launched its first standalone store outside the UK, in Dubai.
Sheridan&Co completes Clarins beauty take-over at Selfridges Sheridan&Co recently designed and developed a series of installations for French cosmetics brand, Clarins in Selfridges London as part of the store’s annual six-week event, The Beauty Project. Designed to highlight the powerful properties of natural plant ingredients and the science used in the Clarins skincare range, the installation comprised giant
Caulder Moore has developed a new store design concept for Hotter Shoes to appeal to a new, younger audience, while still retaining the brand’s loyal customer base. The new lifestyle brand environment aims to promote the craftsmanship and British spirit, moving away from a more corporate approach. ‘Each store will be tailored to its location with British designed furniture, fabrics and lighting, as well as local photography, reflecting attributes of the surrounding area,’ says a spokesperson for Caulder Moore. The Hotter Shoes store at Intu Merry Hill in the West Midlands is one of the first to feature the new design, with a modern, light and clean interior. The space is divided into different zones with subtle changes in materials and colours defining menswear, ladieswear and active sections. Datum Contracts worked closely with project managers, Ampersand Associates on the development and implementation of the new design scheme.
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Hotter Shoes evolves store design to attract younger customer
molecular bubbles filled with plants and Clarins products. The bubbles were suspended throughout the Oxford Street store, including the atrium. Small satellite sites were dotted across the shop floor, informing and directing customers to a central concession point in the Beauty Hall.
www.diagroup.co.uk info@d-i-a.net
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Window shopping Inspiring window displays from around the globe
Harvey Nichols The AW14 window scheme at Harvey Nichols in London plays on statement buzz words. Flipping the window to construct a more editorial appearance, the displays communicate this seasons must-have items, using hashtag slogans such as ‘work hard, play harder’. The graphic monochrome story is the foundation for the scheme, using a red highlight colour as a thread running through the windows.
Marc Jacobs The AW14 window campaign at Marc Jacobs on Mount Street, London features clouds from the runway show. Created in collaboration with Chameleon Visual, the display uses moody lighting to recreate the storm cloud effect. Photography: Melvyn Vincent
Harrods From 17 July to 28 August, Harrods celebrates the luxury craftsmanship available in store with its Made With Love campaign.
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visual merchandising
Bentalls With the summer festival season in full swing, department store Bentalls has linked its latest window scheme to music. Designed in-house, the fashion windows are all based on a song with a colour in the title and are all themed to that colour.
Smythson
Loreak Mendian Entitled Bloom, this window display created by ja!studio for Loreak Mendian uses everyday objects to showcase a shoe from the Spanish streetwear brand’s SS14 shoe collection. The objects change shape as they catch the breeze from the main shop entrance. Photography: Juan Ávila
Smythson’s The History of Travel window display takes shoppers on a journey around the world. To celebrate the brand’s longstanding heritage of luxury travel, Smythson has teamed up with artist Billie Achilleos to create a staggerwing model plane made entirely from its iconic Panama collection. The display can be seen at the Smythson New Bond Street boutique.
Printemps This summer, the window displays at Paris department store, Printemps feature three renowned Parisian hotels: Le Bristol, Le Shangri-La and Le Royal Monceau. Created by Francis Peyrat, with background images by Greg Lotus, the windows combine fashion with the legendary atmosphere of palace hotels to celebrate French luxury and culture of services.
Selfridges From 30 June to 1 September, the windows at Selfridges celebrate the innovators, boundary pushers and food designers that inspire and shake the food world. Each window is brought to life by artisan producers, creators and food artists highlighting their art, whether it be a gin distiller or a display made entirely of cake.
See more window installations from London and Paris on the blog:
www.retail-focus.co.uk/blog 18
POP
p o t POPS e h t f o
Company: MJD
Client: Coty
Display Title: Sweetie Crush for RIMMEL LONDON
Sector: Beauty
Locations: UK-wide
The brief: To promote the launch of the limited-edition Sweetie Crush nail range by RIMMEL, MJD was tasked with creating a counter top point-of-sale display solution that would translate the strong advertising campaign into store and help drive sales throughout 1,250 leading independent retailers.
The result: The Sweetie Crush collection comprises five summer shades – Sherbert Sweetheart, Candyfloss Cutie, Fizzy Applelicious, Violet Swizzle and Blueberry Whizz – designed to mimic the effect of sugar-dusted sweets. Taking inspiration from candy jars and the traditional candy trolley, MJD produced an all-cardboard creative POS concept, with each product shade appearing to be contained in its own traditional-style ‘sweetie bag’. The strong design theme and vibrant colours of the finished display perfectly suit the limited-edition range of textured, sugar-coated nail polishes, bringing a taste of seaside fun in-store with a fun, irreverent look and feel.
www.mjdinspired.com
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WE ARE IPOS. WE SPECIALISE IN RETAIL. IPOS, Unit 2d, Heapriding Mill, Ford Street, Stockport SK3 0BT iposdesign
info@ipos-design.co.uk | 0161 477 8501 | ipos-design.co.uk
The Retail Shopfitting & Display Summit will provide you with a platform to enhance your company and share the long-term vision of the retail shopfitting business by setting tomorrow’s standards today, and to prepare for future developments, innovations and technology. Network with fellow experts within this industry, listen to case studies, meet and discuss ideas with retail shopfitting service providers, hear personal experiences and find solutions to issues facing this ever changing industry.
For further information or to book your place contact: Delegate: Paige Aitken Supplier: Courtney Brown 01992 374100 rds@forumevents.co.uk www.forumevents.co.uk @Retail_Summit
Media Partner
9th - 10th February 2015 Radisson Blu Hotel London Stansted
Q&A column
Karl McKeever The autumn season is just around the corner, and its collections for all fashion brands are typically the most important of the year. To be clear, having a successful autumn season can make all the difference between success and failure these days. Autumn is such a big deal as, traditionally, people spend more on their autumn/winter wardrobes than they do in spring/ summer. This is because people invest in new work wear, special party clothes and all manner of heavier, costly products for the colder weather. To kick the season off, September will once again see the fashion phenomenon that is known as Vogue’s ‘Fashion’s Night Out’. This global media marketing event has been developed to coincide with what would have traditionally been the print edition of Vogue’s two biggest months. As such, the August and September magazines have massive additional fashion advertising, with eye-watering costs for competing brands looking to secure a full-page position within the first 10 pages of either magazine - in retail’s new ‘space race’. So, with all this money being spent (and to be made), retailers need to crack the omnichannel experience, ensuring that online and in-store experiences match up to customer expectations of the brand. There is always so much talk about the importance of online, and this is all true, but good retailers will know that this alone is not the universal remedy of success. Online results took the first major dip in years recently and POPAI research surprisingly showed that the kids of Generation Z (those born after 1995) actually prefer shopping the high street to online. Further evidence, if it were required, that the high street is not done yet! So, when concentrating their efforts in store, retailers must deliver their very best practices in areas such as store layout, product presentation and interior display, as these elements can make all the difference in maximising the launch and sales success of the autumn collections. Essentially, the bigger the brand and complexity of the product range, then it becomes even more important for seasonal trends to make a big impact, and cut through the other ‘noise’ in store. Brands must focus customers’ attention quickly to ensure people ‘get’ the message. Making newness standout is often much harder
than it is online. Online sites have an immediacy, where trends can be showcased impactfully in one page, with video content and styling tips etc. These techniques can be lost in store if the customer journey is unwieldy. Multiple retailers that have perfected how to maximise the impact of their latest collections include Topshop, H&M and Next. These brands successfully use tables, racks and mannequins etc., in the prime front of store space, arranging their secondary collections, basic ranges and supporting categories close by. In so doing, they precisely control the layout priorities and the relative position and value of every product range. This has a magnetic effect on customers and can significantly increase the rate of sale on these trend-led products significantly. Topshop maximises the art of taking consumers seamlessly into the retail environment from street to store. Products shown in the window are easy to find in store - minimising the transition between customers seeing, liking and ultimately buying ranges on display, and of course reducing the potential for lost sales. These product presentation methods are examples of retail best practice that should be adopted by all retailers. However, the newer arts of brand delivery concern how retailers integrate other marketing elements into the store experience as part of an omnichannel environment. Leading brands will be integrating other sales promotion tools such as iPads and screens in store to show catwalk showreels, streamed marketing events and product information details. These are tools that help to create a great retail experience, and can include other elements of engaging ‘retailtainment’ to help stores compete in ways that the internet cannot. The integration of the online experience in store can really help, especially in stores that don’t have a full range, where this technology offers customers a greater choice of size and product style that they can just click and collect, or have delivered. As part of this, there’s a shift in marketing emphasis where retailers are presenting their seasonal collections as an ‘edit’ in store. So for me, the overriding objective is for retailers to present their seasonal newness with visibility and impact, and do that in a way that sums up the trend message or the focus of the autumn collection. Complementary marketing tools should be used to get people into stores and to maximise the retail experience when they are shopping. And if they can, retailers should find a way to get involved in the exciting marketing events that are being organised to kick off the autumn season. Make an impact, get consumers involved and maximise sales success! As new research and recent results show, those brands that prioritise online store development over their physical retail shops could regret it this year.
Karl McKeever is creative director of visual merchandising and brand delivery consultancy Visual Thinking.
Email Karl at karl@retailfocus.co www.visualthinking.co.uk
The retail marketing mix has never been so crucial
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project focus
Watches of Switzerland Regent Street, London
Photography: ©2014 Callison LLC
Design: Callison Opening date: July 2014 Store size: 1,580 sq m
Following five years of meticulous research and planning, and an eight-month build, Watches of Switzerland has opened what is thought to be Europe’s largest showroom devoted to luxury watches. The 1,580 sq m, three-storey ‘Landmark’ emporium on London’s Regent Street was designed in collaboration with global architecture and design firm, Callison as a multitiered retail experience. Housing the largest watch selection in the store, the Calibre Room on the lower level is designed with a sophisticated international traveler in mind. Light and bright, the space juxtaposes calacatta marble flooring with stainless steel and walnut fixtures. A ribbon of interactive, glass touch-screen panels enable customers to learn more about the products on display while a large ‘time wheel’ highlights the longevity and brand heritage of Watches of Switzerland. The Calibre Room is home to more than 20 watch brands as well as a watch service centre and a lounge area. Connecting the Calibre Room to the ground floor and upper level is a grand, bespoke glass elevator and a wraparound marble staircase, finished in glass and metal. The ground floor has the most neutral colour palette of the three levels and is lined with six boutique showrooms from some of the world’s finest luxury watch brands, including Rolex, Tag Heuer and Cartier. With so many prestigious watch brands under one roof, the challenge for Callison was to design a store that supports each brand with equal presence and attention, while maintaining a cohesive look throughout. ‘The key was to differentiate each brand through signage and graphics,’ says Tom Pulk, design director of Callison’s New York office. ‘Within individual
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project focus
boutiques, each brand has a unique presence through custom caselines and finishes. The boutique lighting and facades are standardised to fit the Watches of Switzerland design aesthetic and maintain cohesiveness.’ On the top floor, smoky marble floors meet jewel-toned carpeting and furniture, creating a sophisticated, clubby atmosphere. The space is home to five super-luxury boutiques as well as a VIP room for the watch connoisseur. ‘The Watches of Switzerland Regent Street store is not just about luxury and service,’ says Pulk. ‘The intent was to create an intelligent design that offers a retail experience with a theatrical feeling; a design that would appeal to each of the store’s distinctive client types, including watch enthusiasts, connoisseurs and collectors.’ The lighting design concept, developed by Callison’s in-house lighting design team, accentuates key architectural elements and seamlessly integrates light sources within the architectural details. Consistent lighting levels throughout the brand boutiques create a more uniform environment while a dimming system is used to control and create dramatic lighting for events and special occasions. ‘Landmark is much more than a watch store,’ says Gerald Allbury, Callison principal in the London office. ‘It is a store as precisely engineered as the Swiss timepieces it represents.’ Watches of Switzerland began trading as a mail-order business under the name G & M Lane on Ludgate Hill, and now has 15 showrooms in leading retail destinations across the UK. The company celebrates its 90th anniversary in 2014.
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Fred Perry Bangkok, Thailand Design: BuckleyGrayYeoman Opening date: April 2014 Store size: 120 sq m The new Fred Perry flagship store in Bangkok extends the design language that has been rolled out at stores in London, Cardiff and Munich, bringing a distinctively British sense of style, refinement and wit to Thailand. Created in collaboration with BuckleyGrayYeoman - the worldwide retail design consultant for the British-based clothing brand - the store has been developed with a calm, open approach to layout and a restrained material palette of concrete, black steel and wooden parquet flooring. Paul White, director in charge of the project at BuckleyGrayYeoman, says the aim was to bring a sense of Britishness to the Bangkok shop without plastering the walls in Union Jacks. ‘The design subtly combines the coolness of
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contemporary British culture with Fred Perry’s sporting and cultural heritage,’ explains White. ‘Every element of the shop has been refined and honed to communicate the quality of the brand, from the bespoke shelving and luminaires, to the stripe detail that runs at picture-rail height around the entire shop, which echoes the “tipping” around the collar and sleeves that is the signature detail of the Fred Perry shirt.’ Custom-made shelving boxes with studded leather sofa seating run the length of the shop floor, creating a sense of linear continuity towards the back of the store. Here, yellow tiles of the same type used at London Underground stations create a strongly coloured area, drawing customers towards the rear of the space to the changing rooms and service desk. In the changing rooms, photographs of sporting legend Fred Perry sit alongside images of the fashion brand’s strong connection with the youth style-tribes of the last 60 years. The Bangkok store also continues BuckleyGrayYeoman’s series of large-scale artworks incorporating the Fred Perry Laurel logo, with a feature wall in the shop window comprising a sequence of concrete fins that describe the Laurel logo in relief. The Bangkok ‘Authentic’ shop opened in April and will be followed by a store in the new EmQuartier Mall in Bangkok towards the end of 2014.
Photography: Wison Tungthunya
project focus
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project focus
Birkenstock Covent Garden, London
Photography: Sue Barr
Design: Dreambox Studio Opening date: June 2014 Store size: 55 sq m
German footwear brand, Birkenstock has relocated its London flagship store to a more prominent position on London’s Neal Street in Covent Garden. The opening in June was timed to meet demand for the summer sandal ranges and is said to be in line with the brand’s new strategy for the UK. Designed in partnership with Dreambox Studio, the compact interior is contemporary, modern and bright, with white walls, a pale grey resin floor and linear LED lighting. The geometry of the space is balanced by simple, handmade oak furniture, adding a warmth and softness that acts as a nod to the shoemaker’s craft. For Brian McManus, the lead designer at Dreambox Studio, the biggest challenge with the project was to make efficient use of the small ground floor space for display, product information, stock and sales support transactions. ‘The new Birkenstock shop is in a great location on Neal Street but its size is challenging,’ he says. ‘We’ve worked hard to get the best use of every inch with a layout that allows flexibility for seasonal peaks and a store design that aims to help an informed buying process be simple and fast.’ The inset bays of oak shelving against the white walls are intended to provide a clean, uncluttered backdrop to showcase the multiple ranges of shoes. ‘We kept colours and materials in
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project focus
a warm neutral, leaving the shoes to provide their own bright shots,’ explains McManus. ‘The sandal ranges alone offer up a huge amount of colourways and material permutations so we’ve deliberately downplayed additional distraction and theatre, allowing the customer to focus on the shoes.’ The studio also wanted to stay true to the inherent simplicity of the product, as McManus explains: ‘Whatever your reasons for buying a Birkenstock, what makes a Birkenstock so legendary and interesting to us is its simple purpose - to be good for the foot. We wanted that inherent and authentic simplicity to be reflected in the design.’ There’s something utilitarian in the shelving system too, says McManus. ‘Although the basement provides a good stock holding area, we included two tiers of numbered overstock shelves above the shoe displays to house Birkenstock’s modular boxing. The idea was to keep the proximity of stock close to the customer and reinforce the perception of organisation and space efficiency.’ Dreambox Studio collaborated with shopfitting firm, Opus to bring together design specifications that reflected Birkenstock’s own criteria for traditional craft-making techniques, material sourcing and sustainability. The resin floor from Dutch company, Senso is made from natural biopolymers and natural pigments for colour, while the two bespoke solid oak day beds were made in the Dorset workshops of Another Country. Meanwhile, the lighting scheme incorporates LED technology from iGuzzini that will deliver energy savings as well as reduced lifecycle costs.
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A new, more compact display table is due to be installed in the coming months, together with an information wall at the rear of the store that will be fitted with iPads to allow customers to browse and buy directly from the Birkenstock website. Birkenstock, which is currently sold in 80 countries all over the world, expects to double sales by 2020 and increase its presence to 130 countries.
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London Design Festival: Lose Yourself One city, nine days, hundreds of events Now in its twelfth year, the London Design Festival has firmly established a reputation as one of the largest and most dynamic design events in the world. Running from 13-21 September, the festival will this year adopt the theme ‘Lose Yourself’, and will incorporate more than 300 talks, events, exhibitions and installations across the capital, from a stimulating programme at the V&A to a major installation in Trafalgar Square. As the central hub location for the London Design Festival for the sixth year, the V&A will host a string of events, installations, debates and workshops, including a kinetic sculpture by designers, Edward Barber and Jay Osgerby in the Raphael Gallery. Entitled ‘Double Space for BMW’, the experiential installation will feature two mirrored silver structures suspended in the centre of the gallery. The choreographed movement of the giant structures will distort the view of the Raphael cartoons on display, the architecture of the room and the viewer’s perception of the space. Meanwhile, the Architecture Landing at the V&A will house a series of works created by 10 established designers in collaboration with 10 emerging talents. The project, called ‘The Wish List’, will pair up the likes of Zaha Hadid, John Pawson and Allen Jones with young designers to create something they have always wanted, but never been able to find. The pieces will be crafted during the summer at the Benchmark studio and factory in Kintbury, and will be produced using a single material - American hardwood, donated by James Latham. ‘This extraordinary project, inspired in part by ‘Out of the Woods’ (London Design Festival 2012), is all about exploring one of the most sustainable and versatile materials available to designers,’ says David Venables, European director of the American Hardwood Export Council. ‘To realise its potential however, it is really important to have an understanding of how it behaves and there is no better
way to do that, than the hands-on experience of making.’ At the Southbank Centre, the Global Design Forum will return for a third year with an enhanced thought leadership programme. Taking place in the Purcell Rooms on 17 September, the one-day event will bring together some of the most revered names in the worlds of design, business, branding and innovation to explore how design can make a distinct difference to the world. This year, there are six official design districts spread across the capital during the festival – Brompton Design District, Chelsea Design Quarter, Clerkenwell Design Quarter, Islington Design Quarter, Queens Park Design District and Shoreditch Design Triangle – each organised locally and independently with endorsement from the London Design Festival. There will also be a number of large group shows taking place across the city, including 100% Design at Earls Court, DesignJunction at the Old Sorting Office and Tent London and Super Brands London at the Old Truman Brewery. The London Design Festival 2014 campaign, Lose Yourself, invites visitors to London to enjoy an immersion in the many locations, activities, destinations and experiences on offer in September. ‘Our challenge every year when creating the graphic identity campaign for the London Design Festival is to come up with something memorable and impactful,’ says Domenic Lippa, partner at Pentagram. ‘The festival has grown to include hundreds of events, over many different locations throughout London and therefore our solution was based around discovering these events across the city landscape. The maze graphic is a visual metaphor for the experience that visitors have when they visit the festival and the city of London. The solution is deliberately both playful and memorable.’ This September, lose yourself in the London Design Festival. And until then, lose yourself in our guide of what to see, do and experience across the nine-day event.
RIBA Regent Street Windows Project For the fifth year, the Royal Institute of British Architects (RIBA) will partner architects with retailers to create architectural installations in the windows of shops, restaurants and cafes along and around Regent Street. From rolling clouds to moulded mannequins; clattering destination boards to recast wine bottles, this year’s installations will see 15 architecture practices reinvent the shop window in 15 unique ways. Participating retailers and architects include Brooks Brothers by Squire and Partners (pictured), Gant by Sybarite Architects, Hackett by Jerry Tate Architects, and Longchamp by Brisac Gonzalez.
www.architecture.com
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LDF preview
Designers, Edward Barber and Jay Osgerby have collaborated with BMW to create ‘Double Space for BMW - Precision & Poetry in Motion’, a kinetic sculpture in the V&A’s Raphael Gallery.
Harrods: Bethan Gray pop-up shop
Heal’s: Designer Furniture Floor
For this year’s London Design Festival, Bethan Gray, winner of the Best British Designer Award 2013, is teaming up with department store, Harrods to open a dedicated pop-up shop. Located in the newly refurbished third floor furniture department, the 33 sq m pop-up space will house furniture and accessories from Gray’s own boutique collection. The shop will feature on Harrods’ London Design Festival ‘Design Trail’, part of the store’s new campaign, Harrods is Design, which runs from 8 September to 5 October 2014.
Heal’s will unveil its new Designer Furniture floor at the Tottenham Court Road store to coincide with the festival. The destination department will house the latest collections from top design brands, including Kartell, Cassina, Vitra and Ligne Roset. The retailer will also launch the Heal’s Discovers 2014 collection in store and at 100% Design. Doors will open to the public on Wednesday 17 September from 6pm to 9pm for the company’s annual London Design Festival party.
www.harrods.com www.bethangray.com
www.heals.co.uk
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17–20 September Earls Court
See the Design Kaleidoscope at 100% Design • Register at www.100percentdesign.co.uk
LDF preview
100% Design This year, 100% Design celebrates its 20th edition with an opening by French designer Philippe Starck. Taking place at Earls Court from 17-20 September, the exhibition has also secured the presence of a range of leading names in the design and creative industry, from Heal’s and Vitra to Jaime Hayon, El Ultimo Grito and Nina Tolstrup. Based on the central curatorial theme, Serendipity, and supported by the lead creative, Design Kaleidoscope, 100% Design 2014 aims to express the opportunities created by the show, from collaborations, to projects and product launches. The show will comprise four key industry sections - Interiors, Kitchens & Bathrooms, Workplace and Eco, Design & Build. Emerging Brands will also return, showcasing new design talent, alongside International Pavilions, featuring an array of innovative designs by creative practices from around the world. It will be the show’s last appearance at Earls Court before moving to Olympia London in 2015.
www.100percentdesign.co.uk
Designing for 21st century retail
V&A: Talks
As part of the seminar programme at the V&A, Chris Sanderson, co-founder of The Future Laboratory, together with Linda Hewson, creative director at Selfridges and Philip Handford, creative director at Campaign, will host a presentation and discussion on the role of immersion, experience and architecture in a phygital environment. The talk will be held on 16 September in Seminar Room 3 at the V&A.
The collaboration between The London Design festival and the V&A began in 2009, offering a programme of lunchtime lectures, gallery talks, hands-on workshops and provocative debates. This year, the themes for each day are: Graphics (13-14 September); Architecture (15 September); Future (16 September); Illumination (17 September); Interactive (18 September); London (19 September); Digital Design (20-21 September). The programme content is made up of contributions from a variety of partners and collaborators.
www.thefuturelaboratory.com/uk/
www.vam.ac.uk
Habitat: Design Reunion Home furnishings retailer, Habitat will host a special ‘Design Reunion’ exhibition during the festival in celebration of its 50th anniversary. Curated by Habitat creative director, Polly Dickens, Design Reunion will showcase work from six of London’s most respected names in design and explore the ideas that inspired each piece. The multisensory exhibit will feature new works across the fields of lighting, furniture and textiles from Tord Boontje, Clare Norcross, Simon Pengelly, Sarah Campbell, Aaron Probyn and Shin Azumi, who will also be part of a designer discussion panel during the festival. The exhibition will be held in the Platform gallery space above the Habitat King’s Road store.
www.habitat.co.uk
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LDF preview
tetra shed shop space
Tent London and Super Brands London
Architecture practice, Innovation Imperative will collaborate with young shoe designer, Joanne Stoker to showcase the tetra shed shop space at Tent London in the Old Truman Brewery. The modular building system comprises a structural timber core, externally painted or clad in a choice of plywood, cork, rubber, copper, zinc, corten steel or any cladding material with either plywood, MDF, OSB or plasterboard internal lining. It provides an innovative yet practical, adaptable, customisable, expandable and affordable building system suitable for a host of uses, including retail.
Now in its eighth year at the Old Truman Brewery, Tent London presents more than 280 international exhibitors, showing the latest in contemporary interior design. Exhibitors for 2014 include Vera & Kyte, Tori Murphy, Kosmos Project, Aditi, Sonya Winner, Tøt/Gesicka, Tamma Design and Sebastian Cox. Found in the same location but with its own strong independent identity, Super Brands London showcases international design brands that want to increase their profile in the UK market. Brands who have elected to show at Super Brands this year include Graham & Brown, BoConcept, Armourcoat, Munna, Branca Lisboa, Ginger & Jagger and Fatboy. Super Brands will also be showcasing MG’s new initiative, championing young British designers in automotive design. Watch out for Tent London’s new project, a catch-all digital platform for all things design-led in East London.
www.tetra-shed.co.uk www.joannestoker.com
www.tentlondon.co.uk
designjunction A Place Called Home A major part of the London Design Festival’s programme is the presentation of Landmark Projects in iconic London locations. This year, the festival has commissioned a project in Trafalgar Square in collaboration with Airbnb, the community marketplace for people to list, discover and book online accommodation in people’s own homes. The project, entitled ‘A Place Called Home’, will see four designers dream up their interpretation of a room in a home that they would not want to leave, offering a new vision of a domestic space. Designers Jasper Morrison, Patternity, Raw Edges and Studioilse have each been given a structure that they can fill, design, decorate or imagine in any way they want. The structures will be open to view from Thursday 18 September until Monday 2 September.
www.airbnb.com
designjunction showcases the very best in furniture, lighting and product design from around the world, presenting world-class brands against stunning industrial backdrops. During the London Design Festival, the show takes over the 1960s Sorting Office on New Oxford Street. The show presents a line-up of renowned international brands, smaller cutting-edge labels, pop-up shops, large-scale installations, eateries, flash factories, seminars and screenings across four floors of the 11,148 sq m venue.
www.thedesignjunction.co.uk When & where London, 13-21 September 2014 For a full list of events taking place during London Design Festival 2014, visit:
www.londondesignfestival.com * All information correct at time of going to press
Drummonds: Design Inspiration Luxury bathrooms brand, Drummonds will host a Design Inspiration evening at its new Christopher Jenner-designed showroom on Kings Road on Monday 15 September. Chaired by Giles Kime, executive editor of Homes & Gardens, the event will bring together designers Susie Atkinson, Martin Brudnizki, Guy Goodfellow and Maurizio Pellizzoni, who will each discuss spaces, objects or works of art that have inspired their work.
www.drummonds-uk.com
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luxury retail
Luxury for all Emerging markets together with a new class of luxury shopper are driving growth in the global luxury retail sector, finds Retail Focus.
It would appear there is a new type of luxury shopper emerging. One who believes in the maxim of ‘quality not quantity’ and who is prepared to save up for ‘investment’ products. A study by retail design consultancy gpstudio and YouGov, found that one third of the UK population now purchase luxury products, with many taking advantage of more affordable entry points into the luxury market. The trend is being markedly driven by increasingly aspirational young consumers who, despite growing up as ‘digital natives’, prefer to shop in store. ‘With luxury shopping, it’s particularly important for the customer to feel an emotional engagement to the brand and its products, and this is much more easily fostered in store as the customer can touch and feel the quality,’ says gpstudio partner, Gregor Jackson. ‘In a store, the customer is completely immersed in a brand’s world and everything from the service to the store’s design only serves to reinforce its prestige.’ Indeed, a recent survey by Ledbury Research indicates that more than 50 per cent of revenue in the luxury sector is still being generated in directly operated stores. As a result, luxury brands continue to open stores and ‘mega stores’ (their largest stores worldwide), as well as experiment with other types of retail experiences, such as pop-up shops. ‘Mature consumers (those further along the discernment curve) are seeking novel brand experiences, over and above excellent service,’ says a spokesperson for Ledbury Research. ‘And, for emerging luxury customers, the in-store experience serves as an introduction to the brand, and an avenue to build a loyal following.’
‘With luxury shopp particularly import ing, it’s customer to feel anant for the engagement to the emotional its products’ Gregor Ja brand and ckson, gpstudio As the in-store brand experience has become important, so too has the rise of mega stores, claims Ledbury Research. In the past 12 months, Longchamp, Prada, Bottega Veneta and Saint Laurent among others, have all opened their largest stores worldwide. ‘When the consumer craving affordable luxury buys a product, they’re also buying into the prestige of the brand itself,’ maintains Jackson. ‘It’s not just about the product, it’s about creating a culture. Brands need to think about how to create a truly amazing in-store experience for their customers that reflect their brand’s heritage and provenance to keep customers coming back, and make the experience something worth heading in store for.’ By 2017, the UK luxury retail market is expected to be worth around £12.2 billion, up from £7.4 billion in 2013, according to Ledbury Research. Michelle Emmerson, chief executive of Walpole British Luxury, agrees that the UK luxury industry is continuing to flourish, with overseas markets (both established and emerging)
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remaining an important source of revenue for British brands. Looking at recent developments, Emmerson believes that a combination of streamlined Chinese visas, investment in the creative industries and a commitment to British manufacturing are benefitting the UK luxury industry, ensuring its long-term success and survival.
Targeting new markets As emerging markets take up an increasingly large share of global luxury sales, expansion into new countries is top of mind for senior executives, according to Ledbury Research’s latest Global Luxury Hotspots report. But targeting the right market is key and for 2014, the report identifies Qatar as the world’s fastest growing market for
luxury retail
luxury opportunities. The country is developing long-term plans to diversify and establish itself as a premium tourism and leisure destination that provides a prosperous base for a growing retail and leisure industry. In 2013, Qatar Holding, which owns department stores Harrods and Printemps, and Italian fashion house Valentino, launched a homegrown luxury brand called Qela, which sells leather goods, shoes, jewellery and made-to-measure clothing, designed with Qatari heritage in mind (Retail Focus, December 2013). And looking ahead, The Mall of Qatar - which is destined to be the largest retail experience in Qatar - is expected to open its doors in autumn 2015. Designed by Chapman Taylor and KEO, the development is located
20 minutes from downtown Doha, next to one of the FIFA stadiums that will host the World Cup in 2022, and will house more than 400 shops, 50 of which will be luxury boutiques linked to a five-star hotel. The shopping and leisure centre will be spread across three levels and will house a mix of regional and international retailers, including 25 major flagship stores, four international department stores and an international hypermarket. Emerging markets, such as Qatar, together with new luxury consumers are driving growth in the global luxury retail sector, and while we may now live in an increasingly digital world, the physical store will continue to play an important role in the overall experience, particularly for luxury brands, insists Jackson.
Top & Bottom: The Mall of Qatar, designed by Chapman Taylor and KEO, is expected to open in autumn 2015. Left: Longchamp is among a number of luxury brands to open so-called mega stores. Right: Qela is a new global luxury brand from Qatar Luxury Group. Its first store opened in Doha, Qatar in September 2013 and was designed by UXUS.
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s u t C o s ' m e p er fest ival o r u E
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It’s all about the customer In the last 13 years Europe’s Customer Festival has evolved into a unique multi-sector market place, where all aspects of the customer journey are discussed. From customer loyalty to big data analytics, from innovative payment solutions to new omnichannel strategies, from customer engagement to customer experience – you’ll find it all here.
Over 70 speakers include:
Sondre Wassas Director of Loyalty & CRM Statoil
Jim McKelvey Co-founder Square
Sanjeevan Bala Head of Audience Technologies & Insight Channel 4
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2014 sponsors
Scan this QR pattern with the camera on your smartphone to book for Europe’s Customer Festival 2014. Don't have a QR reader app? You can download one for free from the App Store. Don't have a smartphone? You can also book online: www.terrapinn.com/retail-customer-festival
Customer Festival Europe 2014 AD 210-297-Retail Mag.indd 1
7/31/14 4:47 PM
opinion
Webrooming
vs Showrooming Digital and physical are no longer mutually exclusive, and smart retailers are successfully blending the two, argues David Wright, group marketing director at design consultancy, Dalziel & Pow. It’s the moment every retailer today dreads; when a customer who’s spent time in store trying out products whips out a mobile phone and buys the item elsewhere. Yet, while showrooming may have been the focus of retailers’ worries in recent years, there’s a new buzzword in multichannel retail that’s turning this process on its head: Webrooming. What’s more, neither necessarily sounds a death-knell for bricks-andmortar retail. Showrooming has been commented on in plenty of places. In essence, it is described as consumers who ‘price shop online in-store’ with different, often pure-play businesses, while or after visiting a physical store, but webrooming is the process of researching products online and then visiting a store to make the purchase. Payment technology company, Merchants Warehouse found that 69 per cent of Brits with smartphones in the 18-36 demographic have webroomed, while 50 per cent have showroomed. Among 37-48 year olds, the figures are 71 per cent versus 53 per cent. A US study by Accenture tells a similar story: 88 per cent researched online and then purchased in store, while 73 per cent had showroomed before. So, what can we learn from the stats? Although webrooming was in the majority, both activities are widespread. Evidently, the retail process is more complex, dynamic and splintered than ever, with many consumers alternating between the two behaviours depending on what they’re shopping for (electronics, mobile phones and computers were the most popular items to buy online, while apparel, groceries and appliances topped the table for in store, according to a study by Interactions). Digital and physical are no longer mutually exclusive, and smart retailers are unifying/ melding the two, driving store customers online, and online customers in-store. Some have already begun. Our work on John Lewis’ small-format department stores, which are roughly half the size of its full-line stores, act as showrooms with a virtual stockroom accessed through strategically placed digital touch-points. This approach had a significant impact on online sales across the local region. Its click-and-collect service is also flourishing nationwide, offering greater convenience and peace-of-mind for consumers on-the-go, while increasing the retailer’s opportunities for cross-selling. Australian footwear retailer, Sneakerboy takes the ‘showroom’ mentality even further. Carrying no stock and no fixed POS, customers touch, scan and purchase products in-store via a Sneakerboy app or store iPads, with delivery to their home within three days. Though their target markets and brands are very different,
both retailers have embraced the fact consumers will inevitably turn to mobile during the shopping journey and grasped that internet connectivity can enhance physical retail and vice versa, rather than kill it. They have focused on enhancing the elements the etail giants can’t compete with – social, experiential store environments where you can touch and try product, personal service and the choice to hop between channels. Blending the tactility of a physical store with the efficiencies of the internet can be a winning combination. There’s also a growing recognition that for today’s time-poor consumers, ‘value’ does not simply mean cheap; a rock-bottom price may well be too high a price to pay for a botched delivery or poor customer service. Whether the journey starts and ends on or offline, retailers that deliver on their customers’ expectations and provide them with a seamless shopping experience prosper. After all, perhaps the most important (certainly the highest) figure in the Accenture Seamless Retail Study was the 89 per cent of consumers who believed retailers should let them shop for products in the way that is most convenient for them, no matter which sales channel they choose. So, although the landscape may look different, it seems the traditional tenets of retail – convenience, trust, value and choice – still ring true.
www.dalziel-pow.com 43
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shopping centre
Mall of Scandinavia With a year to go until Mall of Scandinavia opens its doors, we look at how the shopping and leisure destination is set to transform the retail landscape in northern Europe. Unibail-Rodamco’s Mall of Scandinavia will guide shoppers on a journey through the elements when it opens in autumn 2015. Designed by Swedish architecture practice Wingårdh, the 100,000 sq m shopping centre in Stockholm is formed of organically shaped pathways, joined by four distinct zones, called Earth, Water, Wind and Fire. Even the exterior of the building, created by BAU and Benoy Architects, is designed to resemble a mountain or glacier. Located in the new Arena City district in Solna, the development is thought to be the largest shopping mall in the Nordic region, with nearly a third of the entire Swedish population (9.4 million) living within a 90-minute drive of the centre. ‘We have worked closely with Unibail-Rodamco to ensure that Mall of Scandinavia will be a truly iconic destination, delivering unsurpassed retail experience to the huge number of captivated customers,’ says Gert Wingårdh,
Facts & figures: Developer: Unibail-Rodamco
Architects: AU and Benoy (exterior); B Wingårdh (interior)
Total size: 100,000 sq m
Number of stores & restaurants: 250
Opening date: Autumn 2015
founder of Wingårdh Arkitektkontor. ‘From the organically shaped pathways through to the uniquely detailed features and four distinct elemental nodes, the centre has been designed to create an ambience that sets a new standard for shopping centres across Europe.’ Spread across seven floors, Mall of Scandinavia will combine international flair with modern Scandinavian design, and will house 250 shops and restaurants, as well as 4,000 car parking spaces. Superdry, Michael Kors and Starbucks are among a number of retailers set open major stores at the shopping centre, which Unibail-Rodamco has dubbed ‘home of the flagships’. Other signed tenants include Gant, L’Occitane, Hugo Boss and Thomas Sabo. Earlier this year, the mall was certified as BREEAM Excellent, marking the first time that a Swedish shopping centre project has ever reached the ‘Excellent’ level. ‘From the very start of the design stage, we have had the clear objective that Mall of Scandinavia will set a new standard for
shopping centres in Sweden and the Nordic countries, not only with its outstanding retail and leisure offer, atmosphere and experience but also as a model for sustainability within real estate in Europe,’ says Per Ronnevik, director of development at Unibail-Rodamco, Nordic. ‘We are showing that it is possible to combine a world-class shopping destination with a minimal carbon footprint from the development and construction of a centre.’ Following the ‘Excellent’ certification achieved during the design phase, Unibail-Rodamco’s next ambition for the mall is to secure the same certification for the finished structure, which is due to be unveiled next autumn. ‘The outstanding design of the centre is imperative in delivering a shopping destination of the highest quality,’ adds Lars-Åke Tollemark, managing director of Unibail-Rodamco, Nordic. ‘Carefully planned, innovatively designed and expertly delivered, our stunning mall will provide our customers with an unsurpassed retail experience.’
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products
Barthelmess CNL forms & finishes Established in Southern California in 1989, CNL mannequins has grown steadily to become trusted by some of the world’s best known brands, including Guess, Levis, Uniglo, Adidas, H&M and Tommy Hilfiger to name just a few. Now in Partnership with Barthelmess UK. CNL produces high-quality and fashionable mannequins in both fiberglass and polyurethane, in a huge variety of styles and finishes. With a focus on innovative design, CNL mannequins offers significant cost savings without compromising on quality. Make your choice from a wide range of innovative materials and finishes. T. +44 (0) 1438 724 065 E. info@barthelmessuk.com www.cnlmannequins.com Twitter: buk_vm
Decorado Featuring a range of more than 6,000 themed items, the Decorado catalogue by Barthelmess includes a huge selection of props, POS and visual merchandising equipment. In fact, everything a retailer would require to create window and in-store displays throughout the year. The Decorado catalogue is updated twice a year for Spring/Summer and Autumn/Winter (including Christmas), so there’s a good chance we’ll have exactly what you’re after. T. +44 (0)1234 241 822 E. lucie@barthelmessuk.com www.barthelmessuk.com Twitter: buk_vm
Barthelmess Bespoke Perhaps you need a themed or bespoke scheme, a new range of mannequins to reflect your brand, or an aspirational, inspiring window display. Whatever the brief, B.UK can design and manufacture a solution for you. Regardless of project size or complexity, we can exceed your expectations within your budget. We offer complete visual merchandising solutions, design with European and Far East manufacture, project management, bespoke mannequins and forms, Decorado off-the-shelf display props and more. T. +44 (0)1438 724 065 E.info@barthelmessuk.com www.barthelmessuk.com Twitter: buk_vm
CNL - Make a statement Introducing CNL in partnership with B.UK, the ‘Creative New Leader’ in design and materials. CNL, based in California, has sole ownership of its own factory in China. We offer custom design mannequins, free prototyping, free samples, fast turnaround, rollout specialists, quality at competitive prices, wide range of materials, polyurethane (rotation moulding), magnetic arm fittings, custom measurements, innovative finishes and worldwide logistics. T. +44 (0)1438 724 065 E. info@barthelmessuk.com www.barthelmessuk.com Twitter: buk_vm
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products
pop + Display Movetech UK Movetech UK’s Small Carousel range comprises versatile and reliable mains-powered display turntables, ideal for creating compact window and counter displays. The Small Carousel range includes the popular Mini Carousel, the B25 range and B200 range. All are well suited to generating simple, full circular platform displays. They can also be combined with other movements in the range or, for instance, imaginative lighting effects, to create something really special that stops customers in their tracks. Ceiling mounted and battery powered units are also available. T. +44 (0)1204 537 680 E. display@movetechuk.com www.movetechuk.com/smallcarousels.html Twitter: MovetechUK
Eurostand Display The new iPad Duo and iPad Quad have been specifically created by the Eurostand internal product design team and allow for a much needed cable management system to give continuous use from your iPad. As the name suggests, the iPad Quad offers four information stations, letting your display reach a number of visitors at any one time. Also living up to its name, the iPad Duo lets two people use the iPad display at the same time. Both are perfect for events, showrooms, visitor’s centres and offices. T. +44 (0)1277 350 925 E. enquiries@ipad-displaystands.co.uk www.eurostanddisplay.com
Unibox Ledge 105 from Unibox features the latest in LED edge lighting technology, making it possible to create sophisticated lightboxes which contain an easily reconfigurable, magnetic display system. Since its launch in April, Unibox has been working with the British design team at Tom Dixon to test its adaptability and experiment with the boundaries of Ledge 105 for their Portobello Dock store. Tom Dixon’s iconic designs are elegantly displayed on bespoke laser cut shelving, attached by the Ledge 105’s invisible, magnetic display system. T. +44 (0)161 655 2114 E.marketing@unibox.co.uk www.unibox.co.uk Twitter: UAunibox
arken P-O-P International arken is a one-stop shop for all of your poster display needs, supplying everything from illuminated window displays to poster frames. Products are available off the shelf, can be customised to your exact colour or size requirements, or bespoke displays can be designed in house to suit your needs. All products are manufactured to the highest quality at arken’s factory in the UK, allowing them to offer short lead times at very competitive prices, making them one of the most popular suppliers to leading retailers. T. +44 (0)1638 565 656 E. info@arken-pop.com www.arken-pop.com
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products
flooring + surfaces Karndean Karndean Designflooring has unveiled its newly updated premium collection of Art Select Stones and Woods. Inspired by natural materials, the updated luxury vinyl collection showcases Karndean’s most intricate and realistic embosses to date, each handcrafted to reflect the patterns and textures of real wood and stone. The new-look Art Select Stone collection features four slate, three marble, three travertine and four limestone designs. From the striking earthy tones of Karndean’s new Art Select Travertine designs – Washburn, Caldera and Gallatin – to the contrasting rich and cool hues of Art Select Slate – Melbourne, Canberra, Oakeley and Corris – there’s a stone design to match all commercial schemes. T. +44 (0)845 605 5880 E. commercial@karndean.co.uk www.karndean.com Twitter: KarndeanComm
Armourcoat Armourcoat will exhibit at Super Brands for the first time this September, as part of the London Design Festival. The decorative coatings specialist will present ArmourFX custom-made decorative wall panels, recently specified for use on the Jaguar Land Rover ‘In Residence’ global exhibition stand programme. Visit the company on stand 31. T. +44 (0)1732 467 993 E. sales@armourcoat.co.uk www.armourcoat.com Twitter: Armourcoat
Geaves Forbo Forbo’s new STEP collection of R10, R11 and R12-rated flooring proves that design does not have to be compromised in order to achieve enhanced levels of slip resistance and pedestrian safety. New modern colourways, calming patterns and all-over abstract designs have enhanced the appeal of the R10-rated Surestep range, which is ideal for use in the retail environment, and the incorporation of innovative STEP safety crystals embedded throughout the wear layer guarantees the slip resistant characteristics for the lifespan of the product. T. +44 (0)844 822 3928 E. info.flooring.uk@forbo.com www.forbo-flooring.co.uk/STEP Twitter: forboflooring
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Eraora is the new range of deeply embossed, raw timber-effect melamine faced chipboard and high pressure laminates from Geaves. The surface is engraved deeply with a natural wood grain texture to give the contemporary finish. The perfect alternative to a natural wood surface, this cost-effective solution has a beautiful uniform finish that is easier to maintain than natural wood. The full range of coordinated products available, including HPL and ABS edge, gives users the flexibility to design seamless wood-effect interiors with a natural finish for a wide variety of applications. Eraora wood-effect MFC and HPL is available in six stylish wood grains, including Whitewash and Walnut. T. +44 (0)1245 329 922 E. info@geaves.com www.geaves.com
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Retail Supplies from Morplan display props shopfittings carrier bags ticketing mannequins & more
● ● ● ● ●
QUALITY YOU DEMAND. PRICES YOU ENJOY. SERVICE YOU EXPECT.
0800 45 11 22 morplan.com Stores in London, Bristol & Glasgow
products
lighting Helvar Using its 910 lighting routers to control DALI luminaires throughout the new Nike Factory store in Norwich, Helvar has provided a complete lighting control system that enables quick switching between six different lighting scenarios. Across the store, four of Helvar’s 910 routers were installed – each of these carries two DALI lines, with each line being equipped to control up to 64 points. Connected to an Ethernet cable, the routers allow for ‘individual intelligence’, meaning a series of lighting scenes can be remotely selected via the touch panel, which is itself connected via an Ethernet cable. T. +44 (0)1322 222 211 E. Peter.Vanderkolk@helvar.com www.helvar.com
Reggiani Reggiani LED luminaires have been installed in the main customer-facing areas at the first Vauxhall brand centre at Staples Corner as part of the site’s recent major lighting upgrade. The chosen LED luminaires, including Envios and Unimosa, have enabled the company to maintain high quality lighting with high colour rendering, while also reducing energy consumption, carbon emissions and maintenance costs. T. +44 (0)20 8236 3000 E. sales@reggiani.co.uk www.reggiani.net
GE Lighting The Beaney House of Art & Knowledge, Canterbury’s central museum, library and art gallery, has recently undergone a £14 million restoration project, which included the installation of GE Lighting’s products in an LED upgrade. Chosen for its advanced flexibility and efficiency, GE Lighting’s Infusion Generation 3 LED module was installed throughout the Grade II listed building, offering significant annual energy savings and reduced maintenance costs. The modules are capable of being individually adjusted, offering a range of beams that can be sensitively dimmed for multiple purposes, ideal for the changeable atmosphere of the state-of-the-art gallery that hosts regular new exhibitions.. T. +44 (0)800 169 8290 www.gelighting.com Twitter: GELightingEU
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Hacel Lighting Combining contemporary design edge with an energy efficient ‘state of the art’ Zhaga single point LED Module, Hacel is proud to present the Manta LED Power Spot. With CRIs of 80 and 90 available, the luminaire has three wattage variations of 12W, 17W and 24W. The decorative chrome feature can be replaced with any of the four optional vibrant Fluorescent trims to coordinate with corporate colours. A low loss Anti-Glare Baffle is also available as an option. Offered in white, black or graphite powder coat finishes (RAL based corporate colours available on request). T. +44 (0)191 280 9911 E. sales@hacel.co.uk www.hacel.co.uk Twitter: Hacel1
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call our free helpline
0808 801 0808 confidential and independent help for personal and work problems we are here 24hrs, 365 days Or get in touch via: Text HELPLINE to 88010 | helpline@retailtrust.org.uk | www.retailtrust.org.uk
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products
selection Made You Look! Do you need help with your visual displays? Are your window displays attracting the right attention? Do your staff need training or to go on a refresher course?...and is Christmas coming? We’re here to help! Talks, presentations, taster days, master classes or consultations, we have something to offer everyone. Janet and Helen each have 30 years’ experience in display and now pass on their expertise through Made You Look! With Helen in York and Janet in London, we aim to cover most of the country. T. +44 (0)1904 654 933 www.madeyoulookmadeyoustare.co.uk Twitter: MadeYouLook1
JS Air Curtains Essensse from JS Air Curtains is an attractive and economic air curtain suitable for a range of environments, including small shops, restaurants and banks. Essensse can deliver up to 2,900 cu m of air, enabling it to seal doorways up to 2.5m high when mounted above an entrance. Easy to install, the compact unit is finished in white RAL 9010 as standard with other colours available on request. The air curtain is controlled via a wall-mounted controller with multiple units able to be operated from the same control system. T. +44 (0)1903 858 656 E. info@jsaircurtains.com www.jsaircurtains.com Twitter: JSAirCurtains
DORMA
Festive Promotions
As part of a major £25 million refurbishment of a landmark Debenhams store on Oxford Street, the UK retailer had to ensure that customer entrances met their exacting requirements. With constant foot traffic, performance and durability of utmost importance, along with striking aesthetics, an automatic and manual door entrance package from DORMA was specified. In keeping with the impressive new exterior, a complete entrance package of 14 toughened glass door sets were specified, including seven manual pairs with DORMA floorsprings, six DORMA ED200i in-head automatic swing door operators and one all glass fire escape door featuring DORMA AD 4400 TGD panic hardware.
Christmas is coming! For all your festive requirements, including baubles, candles, crackers, eco friendly items, Santa hats, snowballs and snowglobes, contact Festive Promotions. Samples, quotations, free visuals and company brochure are available on request.
T. +44 (0)1462 477 600 www.dorma.com Twitter: dormauk
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T. +44 (0)1865 744 711 sales@festivepromotions.com www.festivepromotions.com Twitter: FestivePromos
Call: 0845 680 7405 to advertise
Advert 86mm wide x 127mm deep
Dragon Display Systems
Designed and Manufactured in the UK
Manufacturers of flexible wall and centreshop hanging and shelving systems, particularly for clothingrelated trades: fashion, lingerie, outdoor, sportswear & urban.
www.dragondisplay.co.uk Display Systems Ltd
Tel 01952 290055 • Fax: 01952 290056 • sales@dragondisplay.co.uk
WHAT WE DO: RETAIL DISPLAY & POS, WINDOW GRAPHICS, EXHIBITION GRAPHICS, EXHIBITION KITS, TEXTILE PRINTING, STRETCH FABRIC WALLS, GRAPHIC WALLPAPER, LED LIGHTBOXES, FULL INSTALLATION.
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‘Smoke’ by Armourcoat Sculptural From a range of original seamless 3D wall surface designs www.sculptural.armourcoat.com
materials & finishes
focus on: Materials + Finishes From bold abstract wallpaper prints and corian obelisk forms to unglazed porcelain tiles and wood-effect flooring, this month as part of our regular focus on series, we look at a selection of surface materials and finishes for the in-store environment.
Animal love Pets Corner is using Karndean Designflooring to complete its new-look store design. Opting to move away from an industrial look and introduce a contemporary design scheme throughout its store estate, the pet supplies specialist is replacing its existing resin floor with Karndean’s Opus Niveus wood-effect flooring for a warm and inviting finish. The flooring has an extra large plank design and is able to withstand heavy footfall.
www.karndean.com
Make waves The New Wave wallpaper collection from Graham & Brown celebrates pattern and innovation. Created in collaboration with 13 up-and-coming British designers, the capsule collection features 16 original designs, from beautifully rendered heritage-inspired botanicals in delicate colour palettes to bold abstract prints and graphic geometrics. ‘We have long-known that in order to flourish, we must support designers who think differently about pattern,’ says Mark Radford, design and marketing director at Graham & Brown. ‘Excitingly, New Wave is about us as a British company both celebrating and championing the best of home-grown British talent.’ Graham & Brown will present New Wave at Tent London in September.
www.grahambrown.com
Top form To celebrate the launch of the Men’s Designer concept at Selfridges, British jeweller Hannah Martin has curated the 11 bespoke-designed bell jars that delineate the space. A renowned obsessive for geometric and sculptural form, Martin has created obelisk shapes and pyramid forms using DuPont corian from which to display her creations in each glass jar. Martin’s work is as widely recognised for its masculine elegance as it is for its architectural references and sculptural forms, and the shapes that have been created with corian celebrate these fundamental values in white as well as the new ‘blackest black’.
www.corian.co.uk
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materials & finishes Greek chic The Ensayar retail outlet in Athens, Greece is designed to use a suffusion of natural and artificial light sources to blend the top and ground levels while illuminating displays without the harsh focus of spot lighting. As a centrepiece, architect Adrianopoulos & Associates specified Hi-Macs solid surface material in toffee brown for the free-standing reception and cashier desk. Ideal for high-traffic environments, Hi-Macs is non-porous, impervious and hygienic.
www.himacs.eu
Alpine inspiration Refin’s new Baita ceramic tile collection takes its name from the traditional Stube; the rooms with wooden walls and floors typical of homes in the Alpine regions. Reminiscent of the different types of wood that co-exist in these environments, the colour range contains shades that allude to freshly cut timber, natural wood and the nuances it takes on when used indoors and protected from the weather, as well as when it is placed outside, both in a burnished version when exposed to direct sunlight and in a darker version when located in the shade.
www.refin-ceramic-tiles.com
Perfect fit The newly revamped Moss Bros store in Reading features unglazed porcelain Arich tiles from Johnson Tiles’ popular Absolute collection. The contemporary, hard-wearing flooring has been installed in shades of Pumice and Smoke to give two contrasting neutral tones. The new-look Absolute range comprises a variety of textures, finishes, sizes and shades.
www.johnson-tiles.com
Set in stone The new Velo House cycle cafe and shop in Tunbridge Wells features Armourcoat’s Istria plaster wall finish in a light grey as a nod towards Roubaix’s famous velodrome, complete with track markings. Named after the characteristic building stone of Venice, Istria is made from a combination of slaked lime, recycled marble powder and special additives. The wall finish is full of ingrained surface movement and creates a matt or honed stone appearance.
www.armourcoat.com
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Opening a new store ? We can supply all your needs in just one delivery... saving you money! Vist our online shop with over a thousand products available and in stock or call our Sales Team today
• Distribution • Shop fittings • Bespoke design • Display systems • Mannequins • Point of sale • Printed bags • Printed hangers
Call now 0844 8009 305 www.theretailfactory.co.uk
The Retail Factory provide a unique...
source · store · deliver “Our team of warehouse professionals will accurately pack the items you require for delivery, getting you everything you need, when you need it and where you need it.”
source · Consolidating your order process
· · · · ·
Store opening and closure service... We can now offer retailers a way to consolidate and simplify the process of new store set-up, the refurbishment of existing stores and the closure of any unwanted locations. Our service removes the organisational and logistical burden during a new store opening, significantly decreasing the stress, hassle and cost involved, allowing you to shift your focus onto the more crucial issues relating to establishing a successful retail environment. We will source all the products you need for your store openings, supplying everything you require from our retail, stationary and back office range of over 40,000 products. We organise the delivery of the items centrally into our 25,000 square foot warehouse, to be stored ready for dispatch to your locations, on the dates you specify. Before dispatch, all the items needed for a particular store are picked and packed onto pallets for delivery to you simultaneously, significantly reducing onsite traffic and the confusion that can be caused by multiple drops from several different suppliers.
Save hassle of dealing with multiple suppliers Significant cost savings Reduce your financial outlay on the project One point of contact for all matters relating to your order Invoicing and administration streamlined
store · · · ·
Central storage point for all your items Delivered direct to our warehouse and stored until needed Deliveries unpacked, checked and inventoried Picked and packed on a store by store basis
deliver · Delivering on demand · No ordering in bulk · Distributing to stores, only when required · Fewer deliveries
store closures · · · · ·
Help in the event of store closure Organise pick up, sorting and secure storage of equipment Recycling and disposal of unwanted and damaged items Collect directly and transport to our warehouse Undamaged items inventoried, repacked and stored
Talk to us today call 0844 8009 305 or email enquiries@theretailfactory.co.uk
Directory
Retail Supplier Directory, find the specialist retail products and services you are looking for from leading suppliers around the world. Retail Supplier Directory Visit the Retail Focus online directory at www.retail-focus.co.uk to discover a comprehensive list of the UK’s leading retail suppliers. Each listing contains indepth company information together with inspirational images, video footage and informative press material. You can also link through to company websites and connect with suppliers through Twitter and Facebook. The Retail Supplier Directory is divided into a number of categories, such as design agencies, point-of-purchase, lighting, props and surfaces, to make the site easy to navigate. To feature in the online directory, contact Terry Clark on 0845 6807405 or email terry@retailfocus.co.
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Directory
Aluminium Fittings
Bespoke Display
Bespoke Display
Design Consultancies
RGB Products Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry. Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 01273 582241 E: info@d-i-a.net W: www.d-i-a.net S. www.twitter.com/DesignsinAlumin
Axis design, develop, manufacture and install bespoke retail display solutions. We’ve worked with the biggest names on the high street, but approach every project in the same way, with the maximum thought for your brand, products and sales environment.
We provide a bespoke manufacturing service for Point of Purchase and Exhibition Display products. Using our CNC Router and other machinery, we can prototype and produce your merchandising displays and products.
H Squared Limited are display specialists in creating brand presence at the point of purchase. Through a holistic approach to the development of display... strategic led creative design and cost effective manufacture, supply and installation, H Squared are able to offer clients an experience to nurture an idea as well as the capability to realise and deliver these ideas.
T, 020 3260 3888 E. info@axiseurope.com W.www.axiseurope.com/retail S. www.twitter.com/AxisEuropePlc
T, 01403 783670 E. sales@rgbproducts.co.uk W. www.rgbproducts.co.uk
T: 01530 814200 E: studio@hsquared.co.uk W: www.hsquaredltd.co.uk S: www.twitter.com/HSquaredLtd
Aluminium Fittings
Bespoke Display
MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.
Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays and exhibition stands since 1934 Backgrounds have been our background since backgrounds began and B Brown have more than 400 in stock.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
IGNITION is an independent creative company Our multi-disciplined team work together to deliver exceptional retail and commercial environments, global exhibitions and brands.
T. 01325 351 276 E. sales@microslat.com W. www.microslat.com S. www.twitter.com/MicroSlat
T, 08705 340 340 E. customerservices@bbrown.co.uk W. www.bbrown.co.uk S. www.twitter.com/luvbbrown
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
T, +44 (0) 1179 725168 E. victoria@ignitiondg.com W. www.ignitiondg.com
Aluminium Fittings
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry. Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
Balloons & Bunting
Bespoke Display
Bespoke Display
Bespoke Display
H Squared Limited are display specialists in creating brand presence at the point of purchase. Through a holistic approach to the development of display... strategic led creative design and cost effective manufacture, supply and installation, H Squared are able to offer clients an experience to nurture an idea as well as the capability to realise and deliver these ideas.
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
T: 01530 814200 E: studio@hsquared.co.uk W: www.hsquaredltd.co.uk S: www.twitter.com/HSquaredLtd
T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
Bespoke Display
Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service.
CNC Routing
Design Consultancies
Design Consultancies
We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.
T, +44 (0) 1858 414275 E. hello@twovisual.co.uk W. www. twovisual.co.uk S. www.twitter.com/TWO_Visual
Display
RGB Products No.1 Advertising Balloon Service: • Printed Latex and Foil Balloons • Helium Gas delivery and collection • Flags, Bunting and Banners • Promotional Sashes and T-shirts • Multi-store distribution nationwide
KSF provides retail merchandising display solutions to retailers, brands and trade customers from CONCEPT to COMPLETION via our global supply chain (China/UK/East EU) to deliver LOWER total cost of ownership. YOU’VE TRIED THE REST; NOW PUT US TO THE TEST.
We provide a bespoke manufacturing service for Point of Purchase and Exhibition Display products. Using our CNC Router and other machinery, we can prototype and produce your merchandising displays and products.
Graphica Display print, produce and install retail graphics including till point graphics, window graphics, LED lightboxes, cut & printed vinyl and much more. Nationwide & Euorpean delivery and installation.
T, 01494 774376 E. sales@b-loony.com W. www.b-loony.com
T: +44 (0)8450 944 699 E: ben.wang@ksf-global.com W: www.ksf-global.com S: www.twitter.com/KSFGlobal
T, 01403 783670 E. sales@rgbproducts.co.uk W. www.rgbproducts.co.uk
T: 0845 3730073 E: info@graphicadisplay.co.uk W:www.graphicadisplay.co.uk S. www.twitter.com/graphicatweet
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Directory
Display
Are you looking to increase your product sales, re-brand or launch a new product? If you’re not already talking to us, you should. Our group offer an unprecedented level of experience coupled with a comprehensive range of products and services. Our aim is to make your products sell and your service the best on the market.
T: +44(0)113 265 0093 E: sales@concept-data.com W: www.concept-data.com S. www.twitter.com/GDProjects
Display
Internationally acclaimed, award winning unique magnetic wall system offers instant flexibility & creative choice to architects, interiors & store designers. Since launching the magnIQ system in 2006 the response has been quite phenomenal. To date the system has won 13 prestigious awards and is now internationally recognised justifying the many years Rare Basic spent on research and development. T +44 (0)20 8348 9888 E: mail@rarebasic.com W: www.rarebasic.com S: www.twitter.com/rarebasic
Display - Digital
Furniture
Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays
Display - Digital
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
Furniture
Display
Display
GDP designs, manufactures, delivers and installs world-class retail environments, store fixtures, displays and visual merchandising equipment. GDP is truly Global, through its activities in many parts of the world. We have supplied high-end displays and furniture to successful retail brands throughout Europe, North America, South Africa and South East Asia.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
Impulse are a retail display design and manufacturer, offering our own UK facilities and overseas supply chain if time allows.
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: +44 (0)1582 433 771 E: info@gdprojects.eu W: www.gdprojects.eu S. www.twitter.com/GDProjects
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
T, 01767 682756 E. sales@impulsepop.co.uk W.www.impulsepop.co.uk S. www.twitter.com/impulsepop
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
Display
Display
We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From instore graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: 0161 477 8501 E: info@ipos-design.co.uk W: www.ipos-design.co.uk S. www.twitter.com/iposdesign
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
Display
Impulse are a retail display design and manufacturer, offering our own UK facilities and overseas supply chain if time allows.
Display
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
EPOS
Offering an extensive range of EPOS hardware from world class suppliers such as Star Micronics, Honeywell and Posiflex, DED offer the complete EPOS hardware solution alongside a unique rewritable loyalty system.
T: 01797 320636 E: sales@ded.co.uk W: www.ded.co.uk S: www.twitter.com/dedltd
Finishes
Armourcoat is the world’s foremost supplier of polished plasters, sculptural effects and innovative surface finishes.
Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T, 01767 682756 E. sales@impulsepop.co.uk W.www.impulsepop.co.uk S. www.twitter.com/impulsepop
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T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
T. +44 (0)1732 460 668 E. sales@armourcoat.co.uk W. www.armourcoat.com S. www.twitter.com/Armourcoat
Graphics
Graphica Display print, produce and install retail graphics including till point graphics, window graphics, LED lightboxes, cut & printed vinyl and much more. Nationwide & Euorpean delivery and installation.
T: 0845 3730073 E: info@graphicadisplay.co.uk W:www.graphicadisplay.co.uk S. www.twitter.com/graphicatweet
Graphics
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
Directory
Interactive Displays
POP/POS
Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.
Impulse are a retail display design and manufacturer, offering our own UK facilities and overseas supply chain if time allows.
T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays
Lighting
Atrium, established 36 years ago, is the UK’s longest standing independent architectural lighting supplier. Flos, Ilti Luce, LTS and Modular have granted us full exclusivity for the UK and the Republic of Ireland. We specialise in the supply of high quality design-led technical and decorative luminaires to the commercial project market. T: +44 (0)20 7681 9933 E: sales@atrium.ltd.uk W: www.atrium.ltd.uk S. www.twitter.com/Atrium_ltd
POP/POS
T, 01767 682756 E. sales@impulsepop.co.uk W.www.impulsepop.co.uk S. www.twitter.com/impulsepop
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
T: 01273 582241 E: info@d-i-a.net W: www.d-i-a.net S. www.twitter.com/DesignsinAlumin
POP Install
POP/POS
We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From instore graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.
100% provides services in the UK & Europe covering:
T: 0161 477 8501 E: info@ipos-design.co.uk W: www.ipos-design.co.uk S. www.twitter.com/iposdesign
T: +44 (0)161 929 9599 E: dan.williams@100percentgroup.com W: www.100percentgroup.com S. www.twitter.com/ 100percentgroup
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Display Installation POS Updates & Maintenance Store Audits Transport & Warehousing Project Management Online Reporting
Lighting
POP/POS
POP Install
LED Solutions are a specialist LED lighting supplier who can offer you a wide variety of bespoke lighting solutions for the sign, shop fitting and display industries.
KSF provides retail merchandising display solutions to retailers, brands and trade customers from CONCEPT to COMPLETION via our global supply chain (China/UK/East EU) to deliver LOWER total cost of ownership. YOU’VE TRIED THE REST; NOW PUT US TO THE TEST.
We are the leading retail implementation agency with unrivalled expertise in Installation, Retail Audits, Merchandising and Field Marketing. If you think your campaigns might benefit from a complete service, you should talk to us.
T: 0116 262 5933 E: sales@ledsolutions.co.uk W: www.ledsolutions.co.uk S. www.twitter.com/ LEDSolutionsUK
T: +44 (0)8450 944 699 E: ben.wang@ksf-global.com W: www.ksf-global.com S: www.twitter.com/KSFGlobal
T: 0161 486 7878 E: instore@momentuminstore.com W: www.momentuminstore.com S: www.twitter.com/momentuminstore
Lighting
H Squared Limited are display specialists in creating brand presence at the point of purchase. Through a holistic approach to the development of display... strategic led creative design and cost effective manufacture, supply and installation, H Squared are able to offer clients an experience to nurture an idea as well as the capability to realise and deliver these ideas. T: 01530 814200 E: studio@hsquared.co.uk W: www.hsquaredltd.co.uk S: www.twitter.com/HSquaredLtd
Slatwall
Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service.
Slatwall
MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.
T. 01325 351 276 E. sales@microslat.com W. www.microslat.com S. www.twitter.com/MicroSlat
Slatwall
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry. Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
Visual Merchandising
POP/POS
POP Install
From small, lightweight point-of-sale display turntables for short term use, to larger turntables designed for durability and reliability over many years, Movetech UK has a turntable to meet your needs.
Our aim is simple: To provide GOLD STANDARD Installation and Merchandising of Display Equipment at competitive prices.
With over 24 years experience and knowledge within the industry, we pride ourselves on offering a tailored service for retail solutions such as Mannequins, LED Lighting & magnIQ our patented magnetic wall system. We work with many different sectors, including; Designers, Stylists, Architects and Visual concept team buyers.
T: 0161 941 2239 E: mike.kirchin@plan2install.co.uk W: www.plan2install.co.uk
T +44 (0)20 8348 9888 E: mail@rarebasic.com W: www.rarebasic.com S: www.twitter.com/rarebasic
T: 01204 537680 E: display@movetechuk.com W:www.movetechuk.com S. www.twitter.com/movetechuk
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Q&A
Danielle Anderson is director of digital experience at high street coffee shop chain Harris+Hoole. Here, she talks to Retail Focus about mobile payments, personalised service and dreaming big.
RF. What does your role as director of digital experience at Harris+Hoole involve exactly? DA. I joined Harris+Hoole in October 2012 as its first director of digital experience, and cover all things digital and tech. More specifically, I’m responsible for leading H+H’s digital strategy to enhance the customer experience. Given the customer is at the heart of everything we do at Harris+Hoole, this is important and includes the design, development and on-going optimisation of our mobile app, digital consumer loyalty, and customer relationship management (CRM) solutions. RF. You previously worked at British luxury brand Burberry in various roles. What drew you to Harris+Hoole? DA. Nick Tolley, co-founder of Harris+Hoole, is just as excited as I am about the ways in which technology can enhance a customer’s experience – by making it simpler, more efficient, more personalised and more engaging. It’s great to work with a CEO who is just as enthusiastic about transforming how people engage within a retail environment. H+H is constantly looking to break down barriers between customer and barista, so each shop feels more like your own kitchen where you can get your favourite cup of coffee and have a chat with friends. Removing these barriers, however, is a real challenge and requires out-ofthe-box thinking – something I love to do! To me, the different initiatives we are working on at H+H make us a real disruptive force on the UK high streets. For example, we are the UK’s first retailer to introduce a mobile payments function that allows customers to pay without having to touch, tap, or scan at a counter. It’s this mindset to shake up the retail sector and to try new and different things, particularly in the coffee industry which has seen little change over the last 20 years, which appealed to me.
of their favourite beverage, adjusting for drink options like size, temperature and type of milk. Baristas then can see the preferences of customers as soon as they check-in to a Harris+Hoole shop, offering a truly personalised service. We also found customers had to deal with the frustrating experience of hunting through their wallets for a physical loyalty card; it was becoming a burden rather than a reward. Given that the majority of customers have a smartphone in their hands, we took the opportunity to ‘digitise’ the loyalty card. RF. How would you describe the in-store experience at Harris+Hoole?
DA. When I first joined Harris+Hoole, I spent the majority of my time in coffee shops observing the consumer journey and speaking directly to employees and customers to ask what elements of the coffee experience could be improved. We used this insight to build a strong picture of what customers wanted and how their experiences could be enhanced through the use of technology.
DA. First and foremost, the coffee experience is about the senses – from the scent of the beans and the taste of coffee to the beautiful aesthetics of our latte art. We realised we needed to select technology that would build on the physical environment to make it more enjoyable. Hence, the H+H app was designed to ensure customer experience was the primary focus in our shops. It has ensured this journey is ‘seamless’. From the moment a customer steps in to one of our shops, they are greeted by a friendly barista who knows their name and ‘usual’ drink, and they don’t even have to get their wallet out to pay. Another element of our experience is design. There is nothing formulaic about how an H+H shop looks; each one is designed to highlight the uniqueness of a neighbourhood or building and to break down barriers between customer and barista. Everything we do is centred on customers to make their experience as convenient, engaging and enjoyable as possible and, ultimately, an indulgent treat and break in their busy lives. RF. What plans do you have for the brand moving forward?
A couple of pain points stood out. First, we learned that many customers wanted a more personalised experience that didn’t require them to repeat their coffee preferences every time they walked into the same shop. So, on our H+H app, we allow our customers to set ‘My Usual’ – a customisation
DA. Over the last two years we have come a long way. Technology will continue to play a big part in Harris+Hoole’s brand identity. We have certainly just gotten started and have been encouraged to ‘dream big’, so definitely watch this space for further developments and innovation in-shop.
RF. What initiatives have you implemented since joining the company to enhance the consumer experience?
Read the interview in full at: www.retail-focus.co.uk
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in everything you do
estate telligence We knoW hoW important it is to control everything you do instore, Which is Why We have invested heavily in a system that protects your investment. InSite can provide you with a comprehensive intelligence solution, providing a clear, accurate picture of your retail estate.
Tailored for your specific needs and reporting on every aspect of your stores, our Estate Intelligence platform will deliver the facts to your fingertips, empowering you to make more informed marketing, procurement and retail development decisions.
…with a perfect end
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For a demonstration of how InSite can bring your stores into focus, please contact Tim Ellis 07957 175 406 | 01625 569 146 | tim.ellis@momentuminstore.com | momentuminstore.com
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Field marketing 30/05/2014 15:51