Visual Merchandiser offer a boutique style service where every one of our clients is treated with the utmost attention and respect. Our professional skillful team have a wealth of experience, giving us the ability to understand your bespoke requirements first time, without hesitation. We offer many services, all of which can support your visual goals and aspirations. We know what it means to stand back and smile!
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Features Regulars Tailor-made
No. 1 Savile Row, home to Gieves & Hawkes, has been redesigned by interior designer Teresa Hastings
34 RDC and Window Walk 37
Surface Design Show
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Leader
25-32 Project Focus
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Tailor Corner: Gieves & Hawkes: Bloomingdales
Diary
11-14 N ews
17-18 Window shopping Inspiring window displays from around the globe.
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Top of the POPS
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Karl McKeever Good supplier relations could keep retail on track in 2015, believes Karl.
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44 Experiential retail zones
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Opinion
Retailers need to tune their store lighting into the rhythm of our lives, says Rod Pallister, director of Progress Lighting.
Focus on: Signs & graphics
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Q&A
James Shouli, a freelance head of creative and visual merchandising, discusses his move to go freelance and how the role of the visual merchandiser has changed over the years.
47-56 Products Products and services for the retail industry.
www.retail-focus.co.uk
Make a big impact on the high street Don’t be left behind and stay ahead of your competition. For 25 years the VM and Display Show has helped retailers create the most inspiring and creative displays the UK has ever seen. 21st to 23rd April 2015 at the Business Design Centre London For free entry register today at: www.vmanddisplay.com Call: 01945 420 068 Email: enquiries@rvmww.com
Whether you are a retailer, designer, in the leisure and entertainment industry or in fact use visual merchandising to promote your products or services in any way, this show is a must visit for everyone involved. More mannequin, print, prop, display and Christmas suppliers than any other UK show, alongside many POP, designers and creative companies.
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leader
January ‘15 Happy New Year and welcome to our first issue of 2015. There’s been an abundance of new store openings over the last couple of months. Louis Vuitton and Fortnum & Mason have both opened the doors to stores at Heathrow Terminal 5, while Avon Cosmetics has taken the plunge and opened its first physical outlet in Warsaw, Poland. Over in America, both Bloomingdales and Rebecca Minkoff have utilised innovative technology in their recent openings, giving customers a whole new retail experience. Back in the UK, Gieves & Hawkes’ home at No. 1 Savile Row has been redesigned by Teresa Hastings. The fresh scheme has sensitively restored and modernised the interiors of this prestigious brand, which has been a royal tailor since 1809. Jon Harari, CEO of WindowsWear, brings us the highlights of the company’s Fashion Window Walking Tour in New York from December, as well as design trends for 2015. Experiential retail can excite consumers, in particular younger generations who will take to social media to share their experiences. These spaces excite customers, making them spend more time in store and providing them with a memorable experience. We review some recent experiential retail zones and see what benefits they bring to both the retailer and customer. It’s about creating more than just a shop but a refuge, a place to dwell, get connected and experience the total brand. With the Surface Design Show on the horizon, we bring you a low down on all the show highlights. The 2015 event is set to be the best yet, with more companies exhibiting than ever before. See you at the show!
Lyndsey Dennis Editor
Editor
Display Sales
Lyndsey Dennis e. lyndsey@retailfocus.co t. +44 (0)845 680 7405
Lee Cullumbine e. lee@retailfocus.co t. +44 (0)845 680 7405 f. +44 (0)871 528 8000
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diary
Retail Shopfitting and Display Summit The Radisson Blu Hotel, London Stansted 9-10 February 2015 The Retail Shopfitting & Display Summit is specifically organised for buyers, managers and directors who are directly responsible for the purchase of their retail organisation’s shopfitting products and services. The Summit’s proven format of pre-matched face-to-face meetings is beneficial by exclusively targeting only the most qualified buyers and bringing them together with suppliers who are pertinent to their needs. The event offers unparelled networking opportunities and a relaxed businesslike environment. Retail_Summit
www.forumevents.co.uk
Surface Design Show BDC, London 10-12 February 2015
EuroCIS DĂźsseldorf, Germany 24-26 February 2015
What is Luxury? The V&A, London 25 April-27 September 2015
The Surface Design Show gives architects and interior designers the opportunity to touch, see and discover the latest surface products for the built environment. Evening events will include a live debate, hosted by RIBA Journal, and a PechaKucha. Winners of the Surface Design Awards will also be announced during the show.
A leading European trade fair for retail technology, EuroCIS is a unique retailrelated IT think tank offering solutions, trends and visions for the retailing of the future. It brings 235 exhibitors from 22 countries together in DĂźsseldorf. Multi channel and IT-integration issues will be widely addressed at the 2015 show.
Examples of contemporary design and craftsmanship alongside conceptual projects that interrogate fundamental ideas of luxury, its production and future. More than 100 objects will address how luxury is made and understood in a physical, conceptual and cultural capacity.
surfacethinking
EuroCIS
www.surfacedesignshow.co.uk
www.eurocis-tradefair.com
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www.vam.ac.uk/whatisluxury
Free registration now open www.retaildesignexpo.com Retail Focus 180mm x 30mm.indd 1
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news
Louis Vuitton lands at Heathrow T5 Louis Vuitton has opened its first European airport store at Heathrow Terminal 5. The new store perfectly highlights the Art of Travel legacy at Louis Vuitton, and the opening coincided with the arrival of the Cruise collection in store. For the opening, fashion designer Nicolas Ghesquière commissioned artist and filmmaker Ange Leccia to create a visual installation. His film, Giraglia, features the Mediterranean Sea and is presented on a digital screen set within the impressive 6m facade of the store. ‘Giraglia is a small island very close to my Corsican home,’ says Leccia. ‘When
Louis Vuitton called me I was with my camera in the water searching for some images. I like to create works that have a physical, sensual impact. I hope it will bring nature and silence into this space; I hope it created a relaxing area for the consumer.’ The store is flanked by an articulated series of metallic striped glass fins finished in bronzed anodised aluminium. The entire perimeter of the facade features a sequence of hanging transparent units hung by Louis Vuitton belts, recalling
the artisan heritage of the Maison, and allowing visibility straight into the store. Inside, an open space makes the store’s product offering easy to navigate. Eighty per cent of the ceiling is crafted from suspended aluminium blades, ranging from a gold oak brushed veneer to others clad in hand-crafted bronze and gold wallpaper. A feeling of warmth has been created by a combination of sumptuous beige leathers, polished plaster in light gold, smoked teakwood and antique brass metalwork.
New take on souvenir shops launches in Carnaby Street
something so much better. Not only a more inspiring product, but one that also supports our own creative community here in the UK,’ says Mayor. ‘With support from Shaftesbury PLC, it’s a dream come true to be able to launch our first store in Carnaby Street, a tourist destination in itself where visitors can now experience a taste of London’s creative heritage and its future. We hope this incredible location builds a truly game-changing platform for UK artists and designers, and ultimately a brand new shop window for everyone’s creative capital,’ she continues. Beyond the retail aspect, We Built This City’s basement (a.k.a. the art grotto) plays host to a series of events and workshops that celebrate the very best of London creativity, including an Arty Party with Made in Arts London, gin tasting with Shake Rattle and Stir, Christmas wreath making and ceramic up-cycling with The Indytute, and late night shopping It’s A Wrap parties.
A souvenir revolution has launched on London’s Carnaby Street in the form of We Built This City. The new store offers artist-designed and lasting London souvenirs that support homegrown artists and designers. Founder and director, Alice Mayor, took on an eight-week residency, with the hope of making it permanent. ‘With London now the most visited city on the planet – and with one the most acclaimed creative communities in the world – the light bulb moment for me was strolling past a standard fare souvenir store and realising we could be offering
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news
Rebecca Minkoff integrates new technology in-store
In brief... The UK’s 38th Apple Retail Store opened its doors in October in Princes Street, Edinburgh. The £1m store houses the full range of Apple products along with daily workshops, technical advice and support. Work on the Bond Street retail development in Chelmsford, Essex will commence in January and is due for completion in August 2016. The site will include John Lewis, Monsoon, burger chain Byron, Ask Italian, American bar Coast to Coast, Goldsmiths Jewellery and a Cineworld cinema. In London, luxury brand David Naman has opened a store at 15 Carnaby Street. Pharrell William’s Billionaire Boys Club is set to open in 2015 at 36 Marshall Street, housing the musician’s menswear brand in the 74 sq m store. French brand A.P.C has launched its West End flagship location on Lexington Street. On Covent Garden’s Henrietta Street, Japanese vintage brand The Real McCoy’s has opened. Big names have been opening stores across the pond. H&M’s offshoot Cos has opened its first US store in New York’s SoHo in December. The 459 sq m site features four floors. In November, Topshop opened its second biggest store in the world in Fifth Avenue, next to the Rockefeller Centre and directly opposite Saks. Michael Kors has opened its biggest global flagship at 520 Broadway in SoHo, New York. The boutique features three levels of Kors luxury.
and revitalise at
Restore and revitalise at Liberty Liberty is hosting a month of holistic, nutrition and fitness workshops and discussions hosted by industry experts. The Plenish Pop-Up Fridge runs until 31 January and offers customers a choice of healthy juices. Plenish is also holding juice masterclasses in the Liberty Heritage Suite. Wellness expert Chris James is holding Mind & Body Cleanse Masterclasses, focusing on the benefits of good digestion. Nutritional therapist Amelia Freer held a book signing earlier this month, and on 29 January there’s a Meet the Experts event, where customers can meet a whole host of beauty industry experts.
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Rebecca Minkoff has worked with eBay Inc, unveiling the future of retail through a connected store powered by eBay Inc. located in SoHo, New York at 96 Greene Street. Using eBay Inc. technology, this store showcases a digital and connected shopping experience that merges the online and physical shopping experience. Stores in San Francisco and Los Angeles have also opened. ‘The intersection of fashion and technology is one we as a brand have prided ourselves in trailblazing. The opening of our first flagship location is especially exciting, as it further illustrates our continued commitment to evolving with our customer. We’ve leveraged our e-commerce platform to dig into the DNA of our customers and how they want to shop.’ says Uri Minkoff, CEO of Rebecca Minkoff. ‘The SoHo store represents the millennial woman and was designed through the lens of Rebecca Minkoff, who personally identifies with this customer. The goal was to create the ideal shopping experience for this generation of
women, and to connect with the customer in a way that fits in to her busy lifestyle, while also maintaining the hands-on gratification that only bricks and mortar stores can offer.’ The stores feature connected walls – mirrored displays showing video and inspirational content that shoppers can touch to request associates to prepare fitting rooms and order drinks. Upon arrival in the stores, shoppers can use the Rebecca Minkoff iOS mobile app to discover shopping options built around their personal profiles. Connected fitting rooms in the stores transform the mirrors into an interactive surface to request other variations and cross-sells, and even change the lighting. The rooms use RFID to magically recognise all items in the room and identify other sizes and colours available in the shop, and allow shoppers to take their entire fitting room with them via mobile. Shoppers can even change the lighting with a single touch of the mirror and order a complimentary beverage. A text notification alerts shoppers to when their drink and room are ready.
news
Shopworks designs interactive Street Beat store Shopworks’ new store design for Street Beat in Moscow embraces a true multi-channel experience and takes cues from city life. The concept mixes urban materials with warmer tones and textures, featuring a bright colour palette, bold graphics and high-end technology throughout. The retail space offers the customer a rich, immersive and sensory experience in a bright, fun and striking environment full of energy and movement. Technology plays a large part in the overall customer experience. Touch-screens allow shoppers to interact with a fun and simple game. They can choose a favourite move, song, colour and city and are guided to a shoe style or model that best fits their personality. There’s an in-store music playlist developed in collaboration with a well known professional DJ to reinforce the brand values of energy, street culture and the connection with city life. Animated store elements, from a kinetic window display to an illuminated music equaliser effect built into the service counter base, offer a dynamic sense of always moving. Merchandising throughout the store is intentionally very different. There’s no sign of the usual top to bottom racking. Instead, low level geometric shelving, representative of the lines
and angles of the city, create impact, while angular floor plinths give the impression of movement. Every pair of trainers is easy to see, reach and imagine on the street. A mix of urban materials such as steel, concrete, acrylic and glass are combined with warmer woods used sparingly in the fixed furniture such as the city bench inspired seating units. Yulia Travnikova, managing director of Shopworks in Russia, says: ‘We’ve designed shelving that’s carved into the wall, where the shoe sits as the hero in its own private display. We’ve introduced cutting-edge technology to create extra dynamism and everything feeds back to the heart of the Street Beat brand; urban street culture.’
Fortnum & Mason opens first standalone airport store and bar Fortnum & Mason has opened its first standalone airport store at Heathrow Terminal 5, with a design by Universal Design Studio. The presence at the airport represents an important milestone for a brand that has been synonymous with world travel since 1707. The Heathrow store carries a selection of products from the retailer’s flagship Piccadilly store, designed with the traveller in mind, including an exclusive Explorer’s Blend tea blend especially for the T5 store. Across the way opposite the shop is the Fortnum & Mason bar.
adidas opens first HomeCourt store in Germany adidas has unveiled its first German HomeCourt store in Nuremburg. The global HomeCourt retail concept brings to life the brand’s proud and authentic sports heritage and provides the consumer with a unique and interactive shopping experience. Additionally, adidas is introducing its green retail concept
for the first time worldwide at the store. This comprises the exclusive use of LED lighting, intelligent technology control via a retailBox as well as a number of resource and energy saving features and installations. A key feature of the new HomeCourt concept is the Arena Facade, creating a bold, distinctive new look for adidas. Like an entrance gate, the Tunnel Entry draws consumers into the big game and welcomes every visitor with a sound shower of cheering fans in a stadium. One of the highlights is the Team Room, the large fitting area and social space of the store
that allows shoppers to try on products whilst being able to interact with the brand. A the heart of the store concept is the Shoebase at Centrefield, a central spot that brings to life the focused energy of game day. The Shoebase also features a range of interactive elements that provide consumers with a special retail experience. For example, the shoe bar, which is an interactive table with two big touch-screens where consumers can look at 3D versions of adidas footwear and find diverse product information. The shoe bar also features a shoe finder with product recommendations.
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news
Avon Cosmetics opens first bricks and mortar store Avon Cosmetics has opened The Avon Studio, its first physical store, located in the Zlote Tarasy shopping centre in Warsaw, Poland. The store was designed in partnership with Umbrella Design. At the heart of the design is an environment that seamlessly blends Avon’s trademark home selling experience with all the wonder of premium, interactive retail. ‘The Avon brief was the kind we really like. It didn’t talk about what they wanted to do from a functional, practical sense. It was more about what they wanted to say to their customers and how the message should be delivered,’ explains Mark Fanthorpe, owner of Umbrella Design. ‘Avon had a keen sense of what it wanted the store to achieve but gave us the freedom to explore our own ideas and bring all of our experience and expertise in this sector to bear. Our job was to find a way to preserve the value of openness, friendliness and homeliness that made the brand great, whilst presenting something aspirational that would make it a true
showcase.’ Textured flooring of woods, tile and carpet combine with the ceiling treatments and ambient and directional lighting to give each product category an individual personality, whilst creating the feeling of walking through rooms of someone’ beautiful home. Each area has been intelligently zoned to create a space that draws you further into the store. Fragrance, the company’s best-selling category, has been located at the back to entice anticipation, while the explosion of colour cosmetics at the front calls out to younger audiences looking to experience Avon for the first time. Umbrella used the existing Avon colour palette of magenta, black and white as a starting point and then introduced elements to add warmth and interesting detail. The furniture is mostly white with
BonaveriMilano showroom now open
Photography: Melvyn Vincent
Morrisons opens first of three Format Flex lab stores
magenta edging, creating a feminine feel. Black is used to highlight and give intensity to test and play make-up areas, with well-lit make-up and skin care bars for specialised advice and makeovers. Everything is finished with high gloss and steel, creating a space that’s instantly recognisable but also fresh and contemporary. The store features clever use of storage like the complex of diamond cubbies that are home to colour cosmetics, which promote exploration and play while making restocking quick and easy. Open flexible shelving meant the storage became part of the presentation. A Wow Wall takes on promotional duties, presenting offers to customers and providing gifting ideas and telling the story of Avon. Chill out casual seating offers area to chat and compare notes.
Working in partnership with retail strategy and design agency M Worldwide, Morrisons has opened the first of three new lab store formats in Weybridge, with all three due to open by spring 2015. The Format Flex lab stores experiment with tailored formats that are targeted at different local communities – with differing propositions, ranges, store designs and environments. The three stores undergoing the makeovers are in Weybridge in Surrey, Birtley in Gateshead, and Milton Keynes. Weybridge features a wider fresh range, while the Birtley store will have a focus on value. The Milton Keynes site is set to have additional elements incorporated into the design to appeal to the high number of young families in the area. At each store the serve-over counter size and type will be flexed. Destination zones on the perimeter of the store have been created for hero categories that resonate locally. Extra space is also being given to the retailer’s Nutmeg children’s clothing range, along with improved connectivity to baby and health and beauty categories.
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BonaveriMilano, the new showroom dedicated to visual merchandising, fashion and creativity, opened in December in via Morimondo 25. The interior design was created by Emma Davidge, creative director of Chameleon Visual. The showroom has a horseshoe-shaped structure facing a patio framed by windows running the entire length, flooding the space with plenty of natural light. The space is multifunctional; at the entrance there’s a wide area dedicated to a permanent mannequin exhibition, which leads on to a working area based on image storytelling on Bonaveri’s creative, sculptural and hand-crafted processes, ending up in a lounge area featuring a huge floor-to-ceiling bookcase hosting fashion, art and design catalogues. The second floor comprises offices, a guestroom and access to a big terrace where spring events will take place. The big central space opens with an installation created by Davidge as a tribute to the work of the artist Lorenzo Piemonti, ‘Momenti tubolari’. In a period of his pure artistic activity, Piemonti has also worked as a mannequin sculptor leaving an indelible sign in the history of this field thanks to his wonderful silhouettes of the Schlaeppi collection in the 60s/70s. The evergreen bodies are still very contemporary and they represent a real visionary work, which inspired Davidge in her creative and artistic process.
WWW.BONAVERI.COM
Blue Studio, Unit 8A, The Piper Building, Peterborough Road, London, SW6 3EF T: 020 7394 2813 E: info@blue-studio.co.uk W: www.blue-studio.co.uk
visual merchandising
Window shopping Inspiring window displays from around the globe
Juicy Couture Created by Seen Displays, these windows on Regent Street adopted a Hollywood Holiday theme, grabbing the attention of passers by with giant, glittering waves and glossy gold surfboards. Providing an impactful setting for the collection, pyramids of wooden surfboards replaced Christmas trees and iridescent snow created a platform for sophisticated mannequins.
Tiffany & Co. The more you look, the more you see. These windows in New York draw you in, making you stop and study the scene that’s played out before you. These include a couple sitting with their son on a sofa, toasting marshmallows on the fire, with the iconic Empire State Building in the background.
Karen Millen
Joseph Fashion
Seen Displays created organic installations from minimalistic wire mesh shapes for the Regent Street and Knightsbridge stores, evoking soft Christmas snow to create a display that’s both stylish and beautiful. The mannequins and accessories were stood on taupe, white-washed plywood and hand-painted concrete effect plinths, which was replicated in-store to connect the creative.
Harlequin Design created this winter wonderland for Joseph’s festive window displays on London’s Fulham Road. The scheme transformed the windows into a pristine white winter wonderland with stalactites and stalagmites coming from every direction and merging into a large ice structure.
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visual merchandising
Coach These windows are a playful use of the NYC iconic skyline inspired by the graphic and youthful Muji city blocks set against a sparkling midnight background. The design explores using key landmarks within the skyline that are city specific in bespoke doors. For example, Ginza in Japan, features iconic Tokyo landmarks within the NYC skyline, same goes for all of the brand’s key locations. Bespoke doors also feature a train track around the skyline with a yellow cab, Coach’s signature horse and carriage and spinning mobiles further emphasise a playful, fantasy-like Metropolis.
Selfridges
Foley Gallery Installed in the large glass window cases of Foley Gallery on New York’s Lower East Side, COEVA by Mia Pearlman is made of two facing site specific installations that sweep viewers off the street and into the gallery. The installation comprises paper, India ink, paperclips and tacks.
Elemental Design created this lighting installation in the three open-backed windows on Orchard Street, which is visible inside the store as well as on the street. The scheme uses coloured flex and 120 bulbs per window as a back drop for Selfridges’ Bright Old Things Campaign. Elemental built a configuration of modular light boxes to display Selfridges’ supporting campaign imagery. The campaign features 14 inspiring individuals who’ve embraced a new vocation later in life.
UGG at Schuh Harrods For the first time, a selection of the world’s most loved beauty brands have taken over Harrods’ Brompton Road windows. Twenty-three beauty brands have each adopted a sport as their inspiration, with the windows featuring giant renditions of their hero products. To herald the opening of the much-anticipated launch of The Moroccan Hammam – within the Urban Retreat on the Fifth Floor – one of the store’s windows features bespoke lattice screens and oversized taps to reflect elements from the Moroccan spa. Image credit: Austin Hutton
See more window installations from London and Paris on the blog:
www.retail-focus.co.uk/blog 18
The One Off created the UGG Christmas creative within Schuh windows. It showed a dreamland playing on the association of UGG boots being ‘dreamily soft and comfortable’ and also at the top of the wish list for Christmas. The One Off used chrome balloons to elevate the customer into the dreamland and the colours brought in the Christmas feel along with wrapped presents, using neutral tones to mirror the brand.
POP
p o t POPS e h t f o
Company: Seen Displays
Client: The Impossible Project
Display Title: The Impossible Project Selfridges Pop-Up
Sector: Photography
Location: Selfridges London
The brief: As part of its worldwide mission to create the future of analog instant photography, The Impossible Project appointed Seen Displays to design and build its first trading UK popup. The 10 sq m space had to raise brand awareness amongst Selfridges’ shoppers whilst communicating the product range and values of The Impossible Project.
The result: Seen Displays worked closely with The Impossible Project to create a linear concept suitable for the specific location awarded by Selfridges. The pop-up uses illumination and an eye-level totem to amplify the brand messaging. The central demonstration space provided expansive product display, secure storage and the opportunity to engage and interact with consumers either one on one, or for large workshops. The time of year was also considered, leading to the creation of a bespoke modular storage unit that allowed easy access to product during busy Christmas trading. The success of the pop-up has led to a global roll out, which includes the development of a tiered design solution for an international roadshow.
www.seendisplays.com
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The Retail Shopfitting & Display Summit will provide you with a platform to enhance your company and share the long-term vision of the retail shopfitting business by setting tomorrow’s standards today, and to prepare for future developments, innovations and technology. Network with fellow experts within this industry, listen to case studies, meet and discuss ideas with retail shopfitting service providers, hear personal experiences and find solutions to issues facing this ever changing industry.
For further information or to book your place contact: Delegate: Paige Aitken Supplier: Courtney Brown 01992 374100 rds@forumevents.co.uk www.forumevents.co.uk @Retail_Summit
Media Partner
9th - 10th February 2015 Radisson Blu Hotel London Stansted
Q&A column
Karl McKeever Good supplier relations could keep retail on track in 2015 By the time you read this, many will have already broken most, if not all, of their New Year’s resolutions! Truth is, as anyone who’s ever joined a club to help them achieve their January goals will tell you, success is seldom achieved on your own. Instead, it requires the combined power of a collective, which brings me on to a resolution that I would like to see succeed in 2015 – one that will certainly only be realised through a collective effort. Relationships between retailers and their suppliers have never been more important. This sentiment is mirrored by a recent piece of research by him!, says four out of five retailers believe that working closer with suppliers will help to increase total store sales. We have to be honest – everyone has a role to play, and we all have to deliver in order to achieve the objectives we’re striving for. But how close are we really to achieving mutually beneficial relationships between clients and suppliers? Every year there’s at least one instance in the UK where suppliers rise up against what they perceive as foul play by retailers and other corporations. For example, the Premier Foods supplier investment story, and there have been rumblings over certain retailers’ policies of switching buyers each year to prevent the fostering of close, professional relationships. This all seems ironic given that we all know that success is achieved in part through sanguine business partnerships between suppliers and retailers. How do retailers view the relationships with their agencies – are they suppliers or partners? In reality, many see suppliers as just that. However, at the same time, retailers will often want to work with businesses that invest the time to get deep into their brand, understand its ethos and its way of working. Just as important is the amount of effort some agencies take out of retailers’ processes, helping them become more streamlined and efficient. Let’s face it, pitching is a nightmare, for both parties. Clients will often prefer to work with pre-selected agencies they trust as they have an understanding of their business. That degree of knowledge has a value, and should be recognised with a supportive approach that fosters lasting and mutually beneficial relationships. We need more honest, two-way conversations. Sometimes clients can assume that they can both give and Karl McKeever is creative director of visual merchandising and brand delivery consultancy Visual Thinking.
Email Karl at karl@retailfocus.co www.visualthinking.co.uk
take away work without any impact on that supplier’s business. Few agencies are able to ‘staff up’ and respond to client requests immediately. Yet somehow retailers are surprised that sometimes projects don’t get delivered on time. In short, there should be no ‘one side only’ impositions. We already live with less human contact, so where businesses have to work together in a world reliant on policies, they need to be fair, equal and robust. If one party changes the rules or shifts the boundaries (and without due consultation, agreement or fair notice), concern, suspicion and eventual lack of cooperation sets in. At the worst end of the scale one party becomes disadvantaged. In this situation in business, everybody loses and in the short term customers may lose most. Many retail brands now score their suppliers on performance. How would retailers fare if this process was reversed and suppliers were asked to score their clients? Throughout my career I have worked client side and consultancy side. More often than not, the biggest bug bears for suppliers when dealing with large retail organisations are the many hoops to go through to become a supplier. Then there’s the issue of payment. Retailers and brands often rely on very small agencies to work with them on key projects for specific brands or launch roll-outs. And yet payment terms of up to 120 days still persist, even though suppliers want and often need to be paid on 30 days. This is the most common criticism of large retail businesses, especially if there’s a glitch in the machine and suppliers get to the 90/120 day period only to realise that their invoice has been lost in the system! In addition to communication and fairness, there are certain changes in legislation that I think could make things fairer and more productive for both parties from the outset. For small traders (those billing less than £250K annually), there should be a payment guarantee scheme of 30 days. I also think there should be a ‘paid within’ ceiling of 60 days for SMEs with an annual turnover of less than £1m – when dealing with a PLC. Suppliers then not paid within either of these time frames should be given the automatic right to claim an interest penalty without any loss of face to future trading prospects. Finally, I would also abolish automatic discounts or charges for any reason other than a supplier’s failure to provide goods to the agreed specifications or quality. Buying teams will typically evaluate suppliers on the commercial benefits, but for the truly informed, it’s often more about valuing and respecting the intangible benefits that healthy and fair client/supplier partnerships can bring. We should all resolve to adopt a more collective approach – to understand each other better and instil a ‘sense of fairness’. When fairness runs through the blood of a brand, it delivers a huge boost in confidence, promotes a willingness to trade and affirms a positive brand feel that will permeate throughout the business – right down to the shopper. Conventions and laws are there to regulate things, but people and their own sense of decency and morality are what make it work in the first place. For me, a fairer environment should benefit everyone by levelling the playing field.
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project focus
Tailor Corner Avenue Mac-Mahon, Paris Design: Generous Opening date: November 2014 Store size: 55 sq m
Paris-based Generous has created a new retail concept for Tailor Corner, a French bespoke menswear brand. The scheme has already been implemented in three boutiques in Paris and Lyon. After opening its first store in 2012, Tailor Corner followed Generous founder and creative director, Jean-Baptiste Coissac and his team to conceive the new concept. The original brief had several requirements, one being the merging of two brands – Pernac, a bespoke brand offering premium to luxury suits and shirts, and Tailor Corner, a young tailor brand adapting tailoring tradition with technology. ‘The main problem was to deal with this meeting between two brands: their values, codes and expression registers through global design.
Absorbing Pernac into Tailor Corner to form a consistent, stronger whole expressed through wider ranges of products and retail and graphic design,’ explains Coissac. Generous also had to establish organisation throughout the space and reflect the global design. One last constraint was present from the start – in order to allow Tailor Corner to grow and develop through franchises in France and elsewhere, the store concept had to be created with high adaptability. It can be deployed in every size, from 25 sq m to 100 sq m. The materials used throughout the interior create a warm and welcoming atmosphere and include fine wood furniture, brushed aluminium details, a contemporary waxed concrete floor, thick
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carpeting for the dressing rooms and dark hues. ‘The materials and colour palette stem from the traditional tailor workshops and boutiques: their high sense of details, their warmth and comfort, a high standard of quality, and a natural authenticity,’ explains Coissac. ‘We wanted to show a strong modern orientation; the renewal of the traditional code through technology, metal features and the graphic design.’ The stores feature connected touch tables, featuring touchpads alongside tailoring implements such as thimbles, threads and scissors. There are two parts to this technology. Firstly, the table in itself presents devices to recognise the user. Once a client is registered, they can scan their personal member card on the side of the table in front of each tablet to be automatically recognised and authenticated. Secondly, the software available in-store and anywhere on the web platform allows customers to create their own pieces of clothing tailored to their needs and dimensions. This is a groundbreaking system where the entire process of purchase happens online even while in-store, and where the main reason to exist for the boutiques is to truly deepen and enhance the brand experience and relationships with customers. Fabric boards display the global offering and sort suits and shirts by price range. Customers can further explore each range using branded fabric binders and lengths of fabric to make their perfect colour and texture choice. The Club et dressing rooms feature comfortable seating and men’s magazines, and suit measuring takes place in front of a three-part mirror. There are several quirky graphic creations in-store and online, including a dandy with a top hat riding a segway, connected to touchpads.
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project focus
Gieves No. + 1Hawkes Savile Row, London Design: Teresa Hastings Opening date: November 2014 Store size: 557 sq m As part of the ongoing elevation and evolution of the house, Gieves & Hawkes has completed the renovations of No. 1 Savile Row and the launch of a new global flagship store. No. 1 Savile Row is an elegant 18th century William Kent townhouse and has been the flagship store of Gieves & Hawkes since 1912. Under one roof there’s the ready to wear collections, private tailoring and bespoke services alongside the military department and Royal archive. Downstairs, master tailors cut and stitch bespoke suits by hand, as they have done for generations. Interior designer Teresa Hastings worked with chief executive officer Jason Basmajian to sensitively restore and modernise the interiors. The brief was to create a space that respected the past of both the architecture and the heritage of the brand whilst looking clearly to the future. ‘I was challenged to develop a store that’s both elegant and timeless, to balance with Jason Basmajian’s collections and an environment where comfort is key. Not easy in a Grade II listed chunk of Mayfair,’ explains Hastings. ‘The refurbishment was spread over five phases of works, each with their own specification, design brief and look.’ As this was the first major refurbishment of No. 1 for the last 20 years, there was a very high expectation from every member of the Gieves & Hawkes team. ‘Each phase involved various design starts and restarts until the exact scheme was achieved. The store needed to work both as a retail space where display was at the forefront and at the same time I was required to develop a huge collection of unique design, that was not only functional but also symbolic of the quality and history of the brand,’ says Hastings. ‘I developed more than 400 hand drawings of bespoke design, which went into production during this project. I have a tradition as a designer of working with natural materials and come to a project with a team of craftsman who work using traditional skills to develop my work, and these skills needed to meet the client’s retail expectations.’ With a passion for the handcrafted, Hastings has introduced a palette of fumed oak, cast bronze, tailoring textures and fabricated metals to create an atmosphere of modern, masculine luxury. As with fine tailoring, the luxury is in the detail with bronze and brass door handles hand-cast using the lost-wax technique. At the centre of the store is the famous map room, added to the Royal Geographic Society in 1871, restored to its former splendour. When first commissioned to take on the redesign, Hastings researched in depth the architecture and design of Savile Row and the 18th century, translating the historical detailing into a contemporary design that respects the history and context of the original building. ‘Much of the original building is directly linked to the designs of the 18th century architect William Kent and at the onset of the project I extensively researched both the work of William Kent but also the influences of the period and retail
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traditions of the early 19th century. I built up a design reference that worked as a tool to develop all of the design for No. 1, which although modern in feel is routed in the past and has resulted in a luxury retail environment that meets all of my client’s criteria,’ continues Hastings. The colour palette was developed from a section of an early Chinoiserie panel gifted to Coutts bank in the 18th century and which would have been completely appropriate to the architectural interior of No. 1 Savile Row – the panels can be viewed by arrangement with Coutts at its offices in the Strand. At the entrance, Kentian design details are re-interpreted with oak six-panel doors and internal windows feeling modern yet grounded in history. The tall ceiling windows flow from one to another, presenting various collections of weekend wear, shirts, ties and accessories. At the back of the store are the panelled tailoring areas, featuring warm lighting with an atmosphere more reminiscent of a private club. Behind a carved oak bar the house butler serves drinks. Huge bespoke oak doors, with bronze handles, open to reveal a grand fitting room of grey flannel walls and a hidden fabric library. The store features a new fumed oak floor, contemporary lighting by Light Plan and a pale and dark grey colour scheme. New collections are hung on blackened steel rails with bronze detailing. Deep upholstered chairs in mohair velvet and grey woven horsehair provide seating for customers. On the gallery is a new formal and evening wear department continuing the proud traditions of the house, alongside a wall of floating archive military helmets. Bespoke uniforms are housed in white light boxes up the staircase to remind visitors of the pedigree of the house. Upstairs, the grand reception rooms of the house have been brought back to life. The Robert Gieve room, which is used for military and Royal appointments, is decorated in dark anthracite with tall skirting and panelled walls. A wall of illuminated floor-toceiling handmade cabinets house the red and gold uniforms of HM The Queen’s bodyguard, complete with boots, swords and swan feather helmets. The dark walls are home to framed items from the Royal archive of the house, the three Royal warrants currently held to the British Royal family and handwritten correspondence with Nelson, Wellington and the previous Prince George of Cambridge amongst many others. The elegantly proportioned main drawing room, known as the William Kent room, has been transformed into a wholesale showroom used for appointments with Harrods, Bergdorf Goodman or Isetan. A silver Crush piece by Fredrikson Stallard sits above an original 1732 William Kent fireplace, juxtaposing the new alongside the old.
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project focus
, Bloomingdale s Palo Alto, California Design: In-house Opening date: October 2014 Store size: 11,612 sq m
Bloomingdale’s new store at Stanford Shopping Center in Palo Alto, California is the anchor store at the north-east side of the mall as part of a multi-phase renovation of the centre. The three level 11,612 sq m re-imagined store includes 68 designer shops, more than 100 new brands and a refreshed assortment of essentials for women, men, children and the home. The overall shopping experience is enhanced by the use of technology throughout the store. More efficient service continues with buy online, the pick up in-store feature and the launch of same day delivery where shoppers located within a 15 mile radius of the store can buy items on bloomingdales.com and have it delivered within a five hour window. Complimentary style advisors are on hand to personally shop with customers and recommend products. Additional services include on-site alterations and The Registry for wedding gifts. This new store represents the brand’s modern and savvy surroundings, and unites its classic roots with industrial elegance. With interior walls outfitted in French grey green and a third of the building penetrating natural light, the building inspires an inviting feeling of openness. ‘We were able to design a space that embodies Palo Alto’s sleek and modern aesthetic utilising advanced materials, local inspiration and high-tech elements, all in keeping with the iconic Bloomingdale’s appeal,’ explains Jack Hruska, executive vice president of creative services at Bloomingdale’s. On the outside, Bloomingdale’s establishes its presence with an architecturally advanced exterior structure of sleek white panels, with one third of the structure penetrating natural light. The building radiates a feeling of modernism and simplicity, combined with classic Bloomingdale’s black and white décor. Upon entering the store, shoppers are welcomed by craftsman style panelling and black and white tiles that are iconic to
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project focus
Bloomingdale’s. An interactive cosmetics department offers worldclass beauty essentials from brand such as Bond No. 9 Fragrances, Jo Malone, La Mer, NARS and Tom Ford Private Blend, framed in black encasements. Engagement is further enhanced by a multi-vendor beauty activity area containing two glass enclosed, private make-over rooms. There’s also a Space NK shop in this area, offering an expertly curated selection of beauty and wellness products. Housing such designers as David Yurman, Ippolita and Marco Bicego, the jewellery department features an awe-inspiring visual tribute to the local California Redwood Forest created by artist Ysabel Lemay. The first floor also features an array of fashion accessories, women’s shoes and luggage brands. The second and third floors are illuminated with natural light through an expansive glass corner of the building. On floor two, a curated selection of women’s apparel is displayed. Furthermore, a feminine sanctuary of intimate apparel, with brands such as Hanky Panky and La Perla, sits amongst zebra print rugs and imagery of antique plaster work adorning the walls. The third floor houses men’s, children’s and home. The men’s department comprises strong vendor installations in a simplistic and masculine environment. Two large wooden playhouse structures offer a place for children to play whilst shopping. On the technical side, smart fitting rooms are equipped with wall-mounted tablets offering customers the ability to look up product information, alternate colour and size options, ratings/ reviews and recommendations on complementary items to complete the look. Customers can simply tap the touch-screen to call for assistance without ever leaving the room. Mirrors with touch-screen lighting options also provide an optimal environment for trying on the latest fashions. All fitting room areas contain communal tables with charging stations where guests can mingle and reboot.
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This is the first fully mobile Bloomingdale’s store, with all staff having mobile devices allowing them to better assist shoppers with instant access to product availability information, along with the ability to call, email and text with customers. The devices also allow staff to complete transactions via mobile point of sale to streamline the purchase process. In the men’s and women’s shoes, handbags and home departments, touch-screen tablets are handy to allow customers to explore additional products the brand has to offer. Using the tablets, customers can browse items by their favourite designer or style, scan items for more information, view product details and product guides, and even share their favourites with friends. In the shoe and handbag departments, customers can also get an advanced look at new styles coming next season. Shoppers can also utilise bWallet, a digital wallet that offers a single place to store special offers and reward cards to easily redeem either in store or on the brand’s website. Customers can automatically add offers form bloomingdales.com or via emails sent by the retailer. Bwallet information is synched between mobile, desktop and tablet and is available for devices runing iOS 6 or later for iPhone and Jellybean or later for Android.
Call: 0845 680 7405 to advertise
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16.10.14 15:47
RDC and Window Walk
WINDOW WA Jon Harari, CEO of WindowsWear, brings us the highlights of the company’s Fashion Window Walking Tour in New York and design trends for 2015. The windows of the major department stores in New York were terrific this year. Here’s a recap below from the city’s major department stores.
Santa’s Journey to the Stars, or what Christmas would look like on another planet, was the theme of Macy’s windows. WindowsWear perspective: Macy’s tends to use a Christmas fairy-tail story for its holiday windows each year, which usually features a little boy or girl and his or her journey awaking from a dream and venturing to an out-of-this-world fantasy land. Macy’s was the first to debut an in-store Santa Claus in 1862, and each year the displays in Herald Square align to traditional holiday storylines.
Lord & Taylor’s holiday windows allowed guests to embark on a state-of-the-art journey through the imagination, exploring the whimsical interiors of an enchanted mansion on the eve of the holidays. WindowsWear perspective: 2014 marked the 100 year anniversary of Lord & Taylor’s Fifth Avenue store. Its holiday windows each year incorporate more of a traditional style with very detailed and ornate creations in the displays.
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Saks Fifth Avenue’s flagship store debuted An Enchanted Experience. The fantastical show included the store’s iconic holiday windows and a dramatic light display encompassing the entire building. WindowsWear perspective: Saks Fifth Avenue launched its store in 1924, during the booming 1920s. Its windows each year feature Art Deco motifs and dramatic life-like encounters that always look like they are straight out of The Great Gatsby.
Bergdorf Goodman chose Inspired as its theme for the holiday season, with its Fifth Avenue window displays visually manifesting this idea. WindowsWear perspective: The level of detail and layering seen in these windows was amazing. These windows relied on old-world craftsmanship, were created with real antiques and took 11 months to create and took 100+ different people to produce.
RDC and Window Walk
WALK
In regards to upcoming trends for 2015, here’s what Jon Harari identified – with the help of exhibitors at Retail Design Collective in December.
Eco-friendly Photography: WindowsWear PRO www.pro.windowswear.com
There has been an influx of requests for eco-friendly materials, especially taking those materials and really showcasing their properties. With this eco trend, there has been a lot of mixed media, incorporating these more natural looking items and muted tones with other materials such as acrylic or metallics. www.acedesigns.com
Natural elements and raw materials Wood, rope and paper were used in retail windows in very creative and attractive ways to draw customers into the stores. We see this trend continuing into 2015, as the demand for green and reusable material increases. www.visualciti.com
Animals and nature The animal kingdom came to life this year in many shapes and sizes. And after having a sneak peek for next year, it looks like the nature theme will breeze its way into 2015. www.soozar.com
Theatrics and social media Barneys presented BAZ DAZZLED, a multi-platform holiday extravaganza in collaboration with Baz Luhrmann and Catherine Martin. WindowsWear perspective: In regards to the other department stores, you never know what to expect each year with Barneys’ window displays – this year was no different. Barneys hit a huge home run with these windows and the experience is amazing. The windows themselves were a multi-media work of art but so were the real-life ice dancers, opera singers and break-dancing elves that bring the experience to a whole new level.
Bloomingdale’s flagship 59th Street store unveiled holiday windows inspired by the music of the season, seven different vignettes inspired by lyrics from classic holiday tunes from Harry Connick, Jr. WindowsWear perspective: Bloomingdale’s incorporated a lot of interactive technology to engage people on the street with its windows. Although the experience may be entertaining to those actually interacting with the windows, it left others isolated from the experience. Interactive digital displays is a new approach for retailers, but we advise to keep caution and make sure the interactivity of the display is equally engaging to all those around them.
Re-emergence of theatre in stores and windows and bringing the drama back to the high street with creative spaces. Enhancing the relationship between art, design direction, technology and social media and ensuring they all work coherently. www.sfd.co.uk
Interactive We’ve seen the creative evolution of displays move from static to interactive executions. We anticipate this trend to continue into 2015 as more windows incorporate impactful elements and utilise various technologies to create personal experiences that engage with consumers. www.vismp.com
Mannequins Texture, heads, taller, fabric... The use of texture (either in the mould and/or added). Trends towards the use of heads (abstract and stylised); like the runway models, elongation is trending in mannequins too. More and more blending of fabric covered torsos, even with heads, blurring the line between mannequin and form in some respects. www.dkdisplaycorp.com
Concept stores and global campaigns Reinventing bricks and mortar and the concept of store in general to strengthen brand identity and customer service. More and more brands are developing the idea of global campaign, making it easier for the customer to recognise the brand and easier for the brand to work on its identity. The exact same concept that has been developed for hotel chains (offering their client the exact same room with the same experience regardless of location).
www.windowswear.com
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show preview
SEE, TOUCH, EXPLORE
The Surface Design Show returns in February with its biggest show yet. 2015 is set to be a bumper year for the Surface Design Show, with more companies exhibiting than ever before. Not only will you be able to see and compare products from more than 120 exhibiting companies, you can also attend more than 30 presentations or seminars in various locations around the show. Taking place from 10-12 February 2015 at the Business Design Centre in Islington, the exhibition kicks off with a preview evening on Tuesday 10 February between 6pm-9pm, where a Live Debate hosted by RIBA Journal will take place. The PechaKucha Evening returns on Wednesday 11 February and provides a fun and informal presentation of inspirational slides. BIM4FitOut, a special interest group to the government BIM Task Group, which represents the finishes and fit-out sector, will again be organising an engaging workshop at the show. New highlights at the 2015 event include Materials Speed Dating the 2015 version of Future Thinking. Hosted by Materials Council, this is a fun and interactive way to be rapidly introduced to new surfaces and finishes and in turn meet your perfect materials match. Light School returns for a second year, this time presented by Light Collective and the Institution of Lighting Professionals. The aim of Light School is to provide architects and designers with education and knowledge about lighting design and products. Leading members of the lighting design community will give lessons and hands on demos in the School Room, which is sponsored by iGuzzini this year. The Surface Design Awards presentation will take place on Thursday 12 February, the last day of the show. These awards recognise examples of progressive design and the use of innovative surfaces in projects around the world. Categories include Retail, Commercial, Housing, Public Building, Light and
Surfaces and Temporary Structures. Launched in 2013, the awards have grown quickly, with 181 projects entered this year – a record number increasing by a staggering 62 per cent, with a third of entries from overseas. Since its inception in 2005, the show has become the destination for the industry to see, touch and explore the latest materials for the built environment, gain new insights and network with like-minded designers, architects and suppliers. The 2015 show has expanded into the BDC’s balcony area to meet demand for space. ‘This year we’ve seen an 82 per cent increase in sales, which proves that the Surface Design Show is getting bigger and better year on year. It’s great to see the enthusiasm of all those involved, the inspiration it provides and the creativity that comes out of the show,’ says Christopher Newton, event director. There will be more than 120 exhibitors including Mundy Veneer, a specialist within the veneer industry and the exclusive UK distributor of Tabu products; CD (UK) who for more than 30 years has been the sole distributor of Corian in the UK; Knauf which specialises in limestone, lime, chalk and cement-related products, and Spectral, a lighting company whose luminaires have received coveted international awards including iF and Red Dot. New exhibitors will include RAK Ceramics, the world’s largest ceramics manufacturer; Hi Con, a leading European brand of high performance concrete whose properties are used to create super thin balconies and staircases, and Jotun, a leading manufacturer of paints, coatings and powder coatings that have been used for a number of prestigious international projects including the Eiffel Tower, the Petronas Twin Towers in Malaysia and the Burj Khalifa in Dubai. To register to attend, visit www.surfacedesignshow.com
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show preview
Preview Evening and Live Debate The Surface Design Show 2015 kicks off with its ever popular Preview Evening on Tuesday 10 February between 6pm-9pm. Be the first to see the latest products on display, enjoy the relaxed atmosphere with a drink and sit in on the evening’s highlight – the Live Debate hosted by RIBA Journal. This year’s debate is called Breaking the Mould and will include a panel comprising Fredrich Ludewig of acme, Tarek Merlin of Feix & Merlin, Floral Samuel of University of Sheffield and Maria Smith of Studio Weave.
PechaKucha Evening Cany Ash, founder of Ash Sakula Architects, will once again host the PechaKucha Evening. This simple presentation format will see architects and interior designers show 20 images, each for 20 seconds. This lively, informal and fun presentation will take place on Wednesday 11 February from 6.30pm–8.30pm.
Surface Design Awards The Surface Design Awards recognise examples of progressive design and the use of innovative surfaces in projects both in the UK and internationally. The 2015 Surface Design Awards presentation will take place on Thursday 12 February from 1pm2.30pm. Helen Berresford, head of ID:SR, Sheppard Robson’s award-winning interior design group, will present the awards.
Seminar programme The show will feature three seminar areas: The Main Stage, The CPD Hub and Light School. The Main Stage will host a variety of speakers and topics and will be the location for the Preview Evening Live Debate, PechaKucha and the Surface Design Awards presentation. Sponsored by the British Institute of Interior Design, the CPD Hub is a forum for learning and professional development. Manufacturers and industry organisations will be presenting a rolling programme of CPD seminars covering all aspects of the surfaces sector. Light School, sponsored by iGuzzini, will provide architects and designers with education and knowledge about lighting design and products. A comprehensive line-up of lighting specialists will talk about a variety of topical issues and run through recent projects.
Future Thinking Future Thinking will present Material Speed Dating hosted by Materials Council. It offers an opportunity to be rapidly introduced to a number of fascinating materials, surfaces and finishes. In this light-hearted exhibition, the growing importance of the emotional qualities of materials is acknowledged: like people, materials have personalities and characters that are more than simply skin deep.
Colour Collaborations Global Color Research will have a special exhibition at the Surface Design Show. Bringing a celebration of colour and material to the show, the worldwide colour and trend forecaster’s colour selection and their relevance to design will be felt from outside the venue and in through the main hall. The trends are presented in depth in the latest addition of MIX magazine, which will be available at the show. Global Color Research experts will also be discussing Brink, Space, Tropic and Beast in dedicated seminars.
When and where Business Design Centre, Islington, London Tuesday 10 February 6pm-9pm (preview evening) Wednesday 11 February 11am-9pm (including PechaKucha evening) Thursday 12 February 11am-5pm (including Surface Design Awards presentation)
@surfacethinking #SDS15 www.surfacedesignshow.com
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The only show in the UK to focus solely on internal and external surface materials
Register now
www.surfacedesignshow.com/rf Incorporating
#SDS15
SDS Retail Focus Advert.indd 1
21/11/2014 09:50
Spring Fair
FUN OF THE FAIR i2i Events Group has launched Retail Shop across its retail exhibitions portfolio, starting with Spring Fair International in February. i2i Events Group will introduce a new zone called Retail Shop across its retail exhibitions. This fresh initiative will make its début at Spring Fair International, which takes place on 1-5 February at the NEC in Birmingham. Exhibitors at Retail Shop will provide a full spectrum of solutions that are essential to successful multi-channel retailing such as in-store and online solutions, logistics and fulfilment experts, marketing platforms, payment providers and specialists in packaging. Retail Shop will provide a full-spectrum offering dedicated to cutting edge technology and retail sector solutions, aimed at ensuring i2i Events Group customers retain their competitive edge in a rapidly evolving global marketplace. Thirtythree companies have already signed up to the show, including Htec Retail Services, Secure Retail, Smart Volution, Splinters International and Wirecard. Retail Shop has developed from the enormous success of the e-commerce seminar theatres and technology zones that made their début at 2014’s Spring Fair International and Autumn Fair International, also complementing the e-exporter programme launched by UK Trade & Investment at Autumn Fair International. Director of i2i Events Group Retail Portfolio, Louise Young, says: ‘The dramatic evolution of consumer spending patterns and shopping behaviour has created a truly multi-channel retail environment. The launch of Retail Shop at Spring Fair International 2015 will be an essential resource for our customers on both the supply and retail sides who are seeking to stay abreast of evolving technology and consumer behaviour, enabling them to capitalise on the e-commerce market and huge growth in mobile shopping.’
In-store solutions Everything your business needs to deliver an improved customer service, from shop design and product display to POS systems, security and stock management.
Logistics From the importing and exporting of products to warehouse management, final mile delivery and the packaging your customer opens, Logistics has the answers you need in the increasingly complex area of supply chain and logistics. Addressing the increased complications of cross border e-commerce, exhibitors will demonstrate cutting edge processing, fulfilment, delivery and returns systems needed to deliver your product, guaranteeing repeat consumer business. With UK retailers stealing a march on the rest of the world, the show has partnered with UKTI to help assist its visitors in navigating potential new sales markets.
Online solutions From product presentation, order placement and payment, to choosing the right platforms, websites and sales channels for you, Retail Shop showcases the latest online solutions every retailer must have to successfully grow their business via e-commerce.
www.springfair.com 40
Call: 0845 680 7405 to advertise
Connections Linking retail display buyers and suppliers
The Cumberland Hotel, Marble Arch, London, 4 February 2015
Revolutionise your supplier network in one day! Free to buyers : Limited places available
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Shop and Display Equipment Association 41
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high gloss acrylic
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...TO MAKE A RETAIL FABRIC LIGHTBOX 42
opinion
LET THERE BE LIGHT Retailers need to tune their store lighting into the rhythm of our lives, says Rod Pallister, director of Progress Lighting New solid-state LED lighting offers many benefits. By now most of us know about the environmental advantages, the cost savings and the long life expectancy from using LED light sources, but have you stopped to consider the health, wellbeing and profit that can be made by switching over to LED lighting and making your lighting installations more dynamic? Life on earth is connected to the daily rhythm of the rising and setting sun. This ancient cycle of light and dark is so familiar it’s easy to forget how much it influences our body, our behaviour and even our health. Like all animals, human beings have rhythmic patterns of activity that affect every aspect of our daily lives. They control when we wake up and when we sleep, when we work and when we rest, when and what we want to eat. These influences drive our emotions and can trigger when and where we spend our money while we are out shopping on the high street. Scientists call them circadian rhythms, and most scientists agree that light plays a pivotal role and is a major driving force behind our behavior. The latest research in the field of neurosciences shows that about 90 per cent of decisions to buy are influenced by emotional factors and unconscious responses. Therefore the correct lighting is of crucial importance in maintaining this connection. Light is necessity – we need it just to make products visually perceivable, but only with the right light is it possible to create spaces that touch the senses, where people feel comfortable for extended periods of time and will maintain the connections to buy. In the past, and in almost every case today, lighting within retail is a static bland experience that doesn’t really inspire us. I’m sure most people won’t think their senses are being touched by some lighting schemes while out shopping on our high streets. With the right approach this could be a thing of the past. New solid-state LED lighting can now offer a more dynamic lighting option that provides retailers with a new world of opportunities. We all know natural daylight changes continuously; the angle, intensity and colour of sunlight changes throughout the day. Clouds cover or uncover the sun, light reflecting on water or the sunlight shining through a tree; dynamic lighting is all around us. Most of the time we don’t even notice it. Sometimes the effects of dynamic light amaze us and can even stop us in our tracks. Now is the time for our retail lighting systems to offer these same dynamic options. Light fixtures that offer a wide colour temperature range (warm white through to daylight white) that can be colour tuned to the needs of what is on display are now becoming a reality. Control systems that allow automatic switching or dimming of fittings to mimic the effects of natural daylight can be used.
Imagine being able to adjust your display light setting to the perfect scene for your new collection, the sale or any other occasion, with just one touch on your smart phone. Create a nice warm setting for the new summer collection, or a cooler setting for the latest winter sport accessories. Why not add a touch of colour for a party ambiance or some subtle lighting effects to your store window during closing hours? These are the new types of modern day lighting systems that will offer your customers the stimulation and feel good factor that ensures they stay loyal to your brand and shop with you in the future, and if done in the right way they won’t even know it’s happening. You will be tuning your store lighting into the rhythm of our lives.
www.progresslighting.co.uk
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experiential retail zones
PERSONAL
TOUCH Experiential retail zones allow retailers to create a personal and memorable brand experience. Over the years, plenty has been done to deliver memorable experiences within stores. Selfridges has probably been at the game the longest, realising the in-store value of giving the customer something a little different on their shopping trip. Crowds flocked to Oxford Street to see Logie Baird’s groundbreaking TV set displayed in-store, followed by Bleriot’s record-breaking plane. More than 100 years later, the store was still making the headlines by turning itself into an artwork featuring 500 naked bodies arranged artfully on its escalators! All it takes is a bit of original thinking to create a novel experience, as Whittards of Chelsea realised recently when it enlisted the help of Tiger Studio to raise awareness of its new Manchester store. ‘With the help of a Bengal Tiger we constructed some jaw dropping activity based around the theme of The Tiger that Came to Tea,’ explains Spencer Buck, founder of creative agency Taxi Studio. ‘In the shop window we created a huge tea chest containing a virtual cage, which played host to a full sized tiger and a zebra trainer with a red balloon.’ The holographic tiger looked real enough to touch and even appeared to interact with passers by. It had been specially filmed by us for the activity and when the trainer burst the red balloon the tiger jumped and so did passers by! ‘The big cat made our experiential work for Whittards of Chelsea into a roaring success. It proved that people remember
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best what they have never seen before – something that surprises them and crosses boundaries; something that’s fearless. The concept enabled us to bust through category norms with a killer fearless idea; after all what can be more fearless than a tiger?’ The activity led to thousands of pictures being taken by shoppers and a great deal of tea being sold over the period of the campaign. It helped change the image of Whittards in the mind of the consumer. ‘It all goes to prove that retailers can still provide a good reason for customers to visit a store, and that they can provide added value customer benefits that make stores engaging and inspirational environments. By concentrating on providing added value like this, in a way that can’t be delivered online, high streets stand a chance of providing a strong challenge to the internet,’ believes Buck. To promote its Absolut Andy Warhol Edition, Absolut Vodka created visually-led brand experiences with digital and experiential cores. Bringing passengers’ physical and digital worlds together, Pernod Ricard Travel Retail Europe worked with creative technology agency Knit to enhance the in-store brand experience, extending beyond the airport. A digital screen, integrated within a point of sale unit, uses cutting-edge facial recognition technology to mirror the airport setting until approached by a passenger. As the software detects faces, the facial recognition technology activates, displaying a Warhol-style reflection. The screen prompts the person
experiential retail zones
to pose, select their paint effect and produces the finished Pop Art inspired image, which is emailed on and can be shared across social media. Nick Thompson, partner at Knit, explains: ‘The future of retail is being driven by digital. As customers adopt new technology, brands are adjusting to engage with their consumers through an interactive, digital and social experience.’ The offer of a unique experience is appealing to shoppers, and Elemental Design has created one in Selfridges. A promotional site adjacent to a busy walkway was transformed into an Enchanted Flowerbomb Forest for Viktor&Rolf’s new fragrance; an alluring secluded space in which visitors can escape the hustle and bustle of the store. Gloria Frampton, brand director at Elemental Design, says the area is an invitation to curl up and have your picture taken on the Flowerbomb bed, which serves multiple purposes, giving consumers an out of the ordinary experience along with a keepsake to remember the occasion. This unique talking point resulted in increased awareness of the product and brand, not least through the resulting social media activity. The Viktor&Rolf pop ups in Selfridges, both last year and this year, have achieved record visitors and online activity. ‘Experiential zones provide captivating, immersive environments through which the visitor can experience and learn about a product, gain a deeper understanding of the brand and engage with both the brand and fellow consumers,’ says Frampton. ‘A successful interactive brand environment will be relevant to the product as well as to the interests and aspirations of the targeted customer.’ Glade really embraced the experiential retail concept for Christmas and inspired shoppers to give the gift of feelings with the opening of its first Glade Boutique in New York’s Meat Packing District. Designed in collaboration with fashion designer Pamela Dennis and interior and architectural designer Stephanie Goto, the store featured a multi-sensory, immersive and interactive experience including a journey through five dazzling spaces, all inspired and infused with fragrance. The thinking behind the boutique was to demonstrate how scent has the power to make us feel. ‘When Glade introduced me to the five scents that inspired the b-outique, my first impression was there’s a clarity about them
that I could relate to – a sense of whimsy and style that fuelled my inspiration,’ says Goto. ‘I really started to think about the role that scent could play in spatial design, how it could make me feel, and set out to express that through the Scent Lab and Feelings Lounge.’ Visitors were greeted by a concierge to help guide their scent and emotional journey. Guests relaxed on the sofas in the Feelings Lounge, which featured items chosen by Goto based on how the scents inspired her – each item symbolised feelings associated with one of five scents. Dalziel & Pow has created pockets of play at children’s clothing retailer Zippy in Setubal, Portugal, to make shopping with children enjoyable. These include an interactive sound board featuring a cast of bespoke characters created by Dalziel & Pow, responding to touch with different noises, and a machine at the cash register that prints out a fun receipt with each purchase, so kids get their own takeaway and feel included in the checkout phase. After research into parents’ shopping needs, other services provided by the retailer include complimentary strollers, gift lists and in-store antenatal classes. ‘We’ve seen digital design make an impact, not in transactional kiosks, but in the total retail experience; storytelling, product enhancing, immersive and rich. The calm reassurance of the White Co digital in Norwich is another example of a brand delivering digital at a personal level. Stores will explore more integrated digital design in new and inventive ways. This one factor could transform a retail experience, switching from the mundane to the inspirational,’ says David Wright, group marketing director at Dalziel & Pow. ‘But digital isn’t the only answer. We see brands attempting to be more personal and connected through analogue experiences, too, breaking down the traditional barriers between store and customer. Hands-on experiences such as workshops or labs for cocreation help achieve this – like the customisation room at the new Timberland flagship – as does making more space for hospitality and other non-transactional services. You see this in Jigsaw’s Duke Street Emporium, which is as much cafe and art gallery as it is a fashion store, giving customers far more reason to linger and engage with the wider brand ethos as part of their leisure downtime. It can be about creating more than just a shop but a refuge, a place to dwell, get connected and experience the total brand.’
Left (clockwise): A digital Bengal Tiger at Whittards interacts with passers by; Absolute Vodka’s Andy Warhol Pop Art photo opportunity grabs the attention of travellers; Glade’s multi-sensory, immersive and interactive experience. Right (clockwise from top left) Pockets of play at children’s clothing retailer Zippy; Visitors could take part in their own photoshoot at the Glade pop-up store; Shoppers were invited to take selfies on the luxury bed in the Viktor&Rolf pop-up at Selfridges; Travellers choose their desired colour scheme for their Pop Art selfies at the Absolute Vodka counter.
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Introducing Perspex速 Naturals Bringing Beauty to the Surface
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- Inspired by the simple beauty of nature - Textured surface with the aesthetic appeal of stone - 6 standard colours - Hard wearing & ideal for the retail environment For more information visit www.perspex.co.uk
Perspex速 is a registered trademark of Lucite International, a member of the Mitsubishi Rayon Group.
products
SURFACE DESIGN SHOW Geaves Surface Solutions Stand 450 Geaves Surface Solutions presents Wow! and aniline, the newest additions to SM’art, its largest range of coordinated products. With the look and feel of veneer and a totally consistent colour, the latest technology advances ensure that pattern is synchronised with the surface texture. SM’art’s range of coordinated products allows you to design any kind of environment for high-wear areas, such as corridors and communal areas. They are also suitable for customer bathroom facilities and dining areas. T. +44 (0)1245 329 922 E: info@geaves.com www.geaves.com
Vecta Design UK - Stand 540 Vecta Design UK offers an exciting range of stretched ceiling products and services with an extensive range of colours, finishes, textures and prints, for commercial and residential projects. A full maintenance service is available. T. +44 (0)1268 711 703 E. sales@vectadesignuk.com www.vectadesignuk.com Twitter: vectadesignuk
Gerflor - Stand 132 Gerflor will be showcasing its new 2015 line of high quality Luxury Vinyl Tiles and Plank (LVT) products. Inspirational design coupled with exceptional quality are trademarks of Gerflor’s flooring. These are qualities which will be showcased, highlighting the 170 strong design collection of Creation ranges of luxury vinyl tile and plank flooring. The latest Clic solutions will also be on show, which are quick and easy to install and cost effective for new builds and refurbishments. T. +44 (0)1926 622 600 E. contractuk@gerflor.com www.gerflor.co.uk Twitter: Gerfloruk
Knauf - Stand 352 Heradesign from Knauf AMF was selected by Stuart Finnie, NorthSeven Architects, as among one of his favourite finds at last year’s show. Heradesign is a range of sustainable, modern wood-wool based ceiling tiles and wall panels, which are cost effective and easy to install. Architects specify Heradesign for a variety of projects because it’s an original product that can help create truly one-of-a-kind eye-catching designs. Visit Knauf at the show to find out more about Heradesign including guidance on applications and technical information.
T. +44 (0)191 518 8600 E: info@knaufamf.co.uk www.amfceilings.co.uk
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products
SURFACE DESIGN SHOW Concord Lighting - Stand LS438 Concord will be showcasing its ground-breaking Concord Beacon range and demonstrating the capabilities of light through images from the One Beam of Light initiative. The aim of One Beam of Light was to inspire and engage people interested in lighting, by using crowd-sourced imagery to create a collection of pictures that focus on a single source of light. To help inspire participants who contributed to the One Beam of Light project, Concord donated a variety of its latest LED Beacon Projectors to aid in the creation of their images and these luminaires will be on show. T. +44 (0)870 606 2030 E. info.concord@havells-sylvania.com www.concord-lighting.com Twitter: Concord_HS
Commercial Lighting Stand LS430 The new Superlight generation from Commercial Lighting is the smallest line of LED floodlights, with integral control geat for a large scope of applications in exterior spaces. Superlight Nano is the new benchmark for facade and landscape lighting. T. +44 (0)1489 581 002 E. sales@commercial-lighting.co.uk www.commercial-lighting.co.uk Twitter: clslight
Optelma Lighting Stand LS334 Optelma Lighting will be exhibiting the innovative Quad Curve system. Using the Philips Fortimo range and other complementary linear LEDs, Quad Curve achieves a continuous, even spread of light to rival and exceed that offered by T5 fluorescent lamps, but with the benefits of higher efficiency and lower running costs. T. +44 (0)1235 553 769 E. sales@optelma.co.uk www.optelma.com Twitter: OptelmaLighting
Applelec - Stand 112 Applelec will be exhibiting LED Light Sheet and Aura Linear LED profiles at the show. Manufactured in the UK to any bespoke shape or size, LED Light Sheet can be integrated in retail, display and exhibition systems, interior and architectural design or used to illuminate decorative surfaces and materials. The product has previously been selected by lighting designers to bring light to Mulberry, Jimmy Choo and Galeria Melissa. Applelec’s range of made-to-measure LED linear profiles, Aura Linear, will also be showcased at the event. The sleek profiles are ideal for architectural LED installations and are the latest addition to the Applelec lighting range. T. +44 (0)1274 774 477 E. sales@ledlightsheet.co.uk www.ledlightsheet.co.uk Twitter: ApplelecLight
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products
FLOORING + SURFACES Armourcoat Armourcoat’s pre-cast timber effect planks from ArmourFX have created an original feature wall within the new Austin office expansion for HomeAway Inc. Specified by Texan interior architecture firm lauckgroup, the panels emulate natural wooden planks with an exposed grain detail, making them ideal for an urban shuttered or board-formed concrete effect. ArmourFX Timber-Effect panels are designed for decorative wall cladding – ideal for interior theming and branding. T. +44 (0) 1732 460 668 E. sales@armourcoat.co.uk www.armourcoat.com Twitter: Armourcoat
MX Display Whatever customised graphic you want for your floor, G-Floor Graphic can provide the innovative solution to advertise – decorate any flooring situation, ideal for both permanent and campaign led promotions in heavy footfall and vehicle traffic areas. Manufactured in widths of up to 10ft, G-Floor Graphic provides heavy duty, flexible graphic protection that other flooring options just cannot match - meaning that you can customise any graphic you want on your floor by printing directly to the product. Extruded as a clear, flexible pure PVC product, G-Floor Graphic provides the ultimate in image protection with the thickest and widest wear layer in the industry. T. +44 (0)845 862 0322 E. sales@mxdisplay.co.uk www.mxdisplay.co.uk Twitter: MX_Display
Muraspec Polyflor Polyflor’s Expona Control range combines the design quality of a luxury vinyl tile with the slip resistance of safety floor, making it a high performance flooring option for the retail sector. There are 14 authentic wood and stone designs available, offering countless bespoke design possibilities unlike traditional safety floors. Polyflor’s PUR polyurethane reinforcement technology makes this flooring easy to maintain and the aggregate throughout the wear layer provides slip resistance. T. +44 (0)161 767 1111 E. info@polyflor.com www.polyflor.com Twitter: Polyflorltd
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Muraspec has created these stylish bespoke digital wall coverings for Evans, which will be installed in a number of flagship stores. The wallcoverings were based on the brief from the client who was looking for a realistic metal effect. Muraspec is an international leader in design, manufacture and distribution of wallcoverings and interior surfaces.
T. +44 (0)8705 117 118 E. customerservices@ muraspec.com www.muraspec.com Twitter: Muraspec
WWB Aug 14_Layout 1 04/08/2014 09:29 Page 1
Retail Supplies from Morplan display props shopfittings carrier bags ticketing mannequins & more
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products
vm + display Andy Thornton Andy Thornon supplied this vintage 1930s haberdashery counter to Modemakers in Bornem near Rotterdam. The fully glazed counter features a solid brass framework, oak plinth and a bank of oak pull-out drawers. The piece is extremely functional and fits well with the industrial style shop fittings, display shelving, tables and carts in the store. Andy Thornton stocks an extensive range of antique and vintage shop fittings and offers a good selection of counters, cabinets and back fittings rescued from jewellery, haberdashery, grocery and chemist shops. T. +44 (0)1422 376 000 E. marketing@andythornton.com www.andythornton.com Twitter: andythorntonltd
W&Co The Venus illuminated pavement sign is a major advancement from non-illuminated A-boards and forecourt signs. With adjustable brightness modes, this freestanding portable sign enables businesses to deliver effective advertiing day and night. Designed to accept A1 size posters, changing graphics is made easy with the use of hinged opening polycarbonate front covers and metal poster clips at the top. The prints are kept totally secure and dry as they are fully protected with a secure locking system and the covers have seals on to ensure the unit is weatherproof at IP64. T. +44 (0)8456 253 545 E. info@w-co.co.uk www.w-co.co.uk Twitter: WandCo
bbrown bbrown is an expert in providing creative display materials to clients across the globe in retail, exhibitions, TV, film and events. Its stock product range includes innovative materials such as glitter fabric, 3D illusion film, PVC, decorative 3D tiles and light enhancing panels; ideal for creating wowfactor displays. bbrown Glitter, one of the company’s most popular special finishes, is ideal for adding glamour to any environment. It’s available in two different finishes and a large range of colours to suit most requirements, including pink, gold, green, red, blue, white, black, purple, silver and bronze. T. +44 (0)8705 340 340 E. customerservices@bbrown.co.uk www.bbrown.co.uk Twitter: luvbbrown
Ultima Displays Ultima offers a wide range of items that support textile fabric media, which it prints and finishes in-house. The company’s latest line called Formulate comes in a variety of designs, with a whole extended family of Formulate shapes coming in 2015. Formulate is a simple yet extremely effective portable display system based on lightweight tubular aluminium frames that click together with a push fit button. A printed fabric graphic sock is then stretched over the frame work and zipped up for a super snug fit. T. +44 (0)1536 272 250 E. sales@ultimadisplays.co.uk www.ultimadisplays.co.uk Twitter: Ultima_Displays
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products
lighting Zumtobel The INTRO Modular LED retail lighting system provides maximum efficiency and flexibility at the highest level. INTRO provides the ideal accent lighting with a range that assures a complete lighting solution. There are four luminaire models: INTRO M and INTRO S for accent lighting; INTRO PANOS infinity for light that efficiently provides brightness in the room; INTRO liteCarve that uses patented reflector technology to ensure both uniform illumination to vertical surfaces but also produces a rectangular lighting cone, and lastly the INTRO RESCLITE emergency luminaires. T. +44 (0)1388 420 042 E. LightCentreUK@zumtobelgroup.com www.zumtobel.com Twitter: Zumtobeluk
Havells Sylvania Sylvania has introduced a new generation of high quality GU10 LED PureForm lamps, starting wth the introduction of the RefLED Superia ES50 375Lm. These lamps exceed the IEC standard and match the actual shape, size and profile of a halogen so that the replacement lamps fit in all luminaires. Compared to previous GU10 50W equivalent LED lamps, the new PureForm GU10 lamps offer an increased light output, longer life, lower operating power and a higher efficacy of up to 68Lm/W. The lamps also incorporate Coolfit technology for better thermal management, enabling them to be used in enclosed fixtures. T. +44 (0)870 606 2030 E: info.concord@havellssylvania.com www.sylvania-lamps.com Twitter: @HavellsSylvania
Progress Lighting The master spot system is a new innovative LED lighting technology that gives retailers the opportunity to create dynamic display lighting. With the master spot system you can colour tune the fixture’s output wirelessly via a smart phone or tablet device. Full RGBW Colour and an impressive white colour temperature range of 2,500 to 8,000 degrees Kelvin are all possible with the master spot system. The system is more than just a light fixture, it’s a lighting eco-system and represents a major step forward for retail display lighting.
T. +44 (0)1423 704 124 E. led@progresslighting.co.uk www.progresslighting.co.uk Twitter: progressled
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Design LED Products Design LED Products has launched the world’s thinnest shelf and backlighting solutions. As part of a new lighting portfolio aimed at shelf, back and signage lighting applications, the product line is based on its patented light guide technology and sets a new benchmark for compact size, light output and efficiency. The Shelf family is a cost effective 2mm-thin light tile or a high quality 6mm luminaire offering superb integration possibilities. The Backlighting and Signage range is an ultra-thin, mechanically flexible, efficient solution for backlighting applications. T. +44 (0)1506 592 310 E. info@designled products.com www.designledproducts.com
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Wallwasher : LED
Dynamic yet Discreet The ultra slim LED Wallwasher, designed and manufactured in the UK by Hacel doesn’t just offer significant savings and exceptional energy efficiency. This is a revolutionary product showcasing inconspicuous, streamlined illumination. With a sleek, sculpted design and a maximum recessing depth of 37mm, the LED Wallwasher exudes harmonious, uniformed light intrinsic with wall display illumination. Minimalistic dimensions, Maximum impact.
w w w. h a c e l . c o. u k Download our comprehensive catalogue showcasing the full product range
products
SELECTION Schindler UK Schindler UK, a leading provider of lifts and escalators, has launched a series of new innovations to significantly improve the energy efficiency and sustainability of its escalator and moving walkway solutions for the UK and Ireland. These include the development of more efficient drive systems, intelligent power management, low power components and the use of more sustainable and recyclable materials. These features combine to significantly reduce power consumption and carbon emissions. T. +44 (0)1932 758 100 E. info@gb.schindler.com www.schindler.com/escalators-uk
RTD Systems RTD Systems has launched a completely new responsive website, www.rtdsystems.co.uk, devoted to providing customers with the latest news and product information across the RTD Systems and Octanorm range, whilst making content accessible across desktop, tablet and mobile devices. The new website offers audiences easy navigation, a clean interface and instant access to a wealth of downloadable product information. Its ability to work seamlessly across all devices ensures that customers can gain access to the content they need quickly and easily at any required time. T. +44 (0)20 8545 2945 E: sales@rtdsystems.co.uk www.rtdsystems.co.uk
STANLEY Security STANLEY Security has launched the Stanley Guard personal alarm safety system, a Smartphone application that provides personal security and assists in protecting potentially vulnerable people. These could include lone workers or any person who could be at risk within their working environment. Compatible with devices working on Apple, Android, Blackberry and Windows Operating Systems, With one ‘Shake’ or ‘Slide’ on the activated app, an alert is sent to the Stanley Alarm Receiving Centre (ARC) with the user’s exact GPS location and live video/audio to enable the trained operator to review the data to verify the alert. They will then call the user to ensure the user’s safety. If there’s no answer or there’s evidence to suggest a threat to that person, the pre-set alarm escalation contacts - or the emergency services if the situation is dangerous enough - will be immediately called. T. +44 (0)844 254 0032 www.stanleysecuritysolutions.co.uk Twitter: STANLEYSecurity
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Forbo Flooring Systems Nuway, the market leading rigid entrance flooring system from Forbo Flooring Systems, has been enhanced to provide specifiers with even more choice. Along with the reliable high performance characteristics that Nuway is known for, the collection now boasts a more design-orientated approach as well as sustainable options. The original and popular Nuway Tuftiguard Classic and Design collections now benefit from two new scraper bar options – the Black Anodized option and Bamboo. T. +44 (0)1773 740 688 www.forbo-flooring.co.uk Twitter: forboflooring
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signs & graphics
focus on: signs + graphics Signs and graphics can say a lot about a company. They not only guide customers through a store and make the shopping experience easier, they are also a reflection of the retailer. They convey the overall brand and image and give businesses a presence. Here’s our pick of recent installations and new products to give brands an edge.
Flexible friend Assigns created this large light box to cover a wall in a high-end furniture showroom. The company’s Image Light LED Lightbox was specified, delivered in four 1m x 2m parts. The use of a matrix of LEDs provides great backlighting, while the aluminium case was finished with a silver anodised effect. The Image Light LED Lightbox is ideal for either semi-permanent or large illuminated indoor displays. The company can also supply them with a printed fabric front.
www.assigns.co.uk
Material world MX Display has produced this FabriFrame Tension Fabric display system for Space NK stores in the UK and Ireland. Using the latest dye sublimation printing techniques, MX has produced a range of exciting, high quality, fabric display systems that can be easily updated by each store’s team. This system provides a fast and cost effective way of ensuring floorstanding and wall displays are managed entirely in-house and always reflect the latest promotions.
www.mxdisplay.co.uk
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signs & graphics
Attention grabbing NEC has installed a network of 165in UHD digital media walls in shopping malls throughout the UK, showing a number of graphics. Out-of-Home media owner, Limited Space, chose NEC display technology to provide its top brand clients with the means to engage with its target audience and build brand loyalty. Built using nine NEC 55in X554UN Ultra Narrow bezel videowall modules in a 3x3 configuration to create a huge 165in media wall, each DSM delivers cinema screen quality imagery with 4K Ultra HD resolution for high impact advertising.
www.nec-display-solutions.com
Hanging proud CJ Retail Solutions implemented Aldi’s estate-wide 2014 Christmas trading POP installation in 327 stores. Prior to installing the Christmas signage, the company was also required to remove existing POS materials. A total of 700 pieces of POS and shelf edge labels were installed per store.
www.cjretailsolutions.co.uk
3D experience 3D Lightboxes from W&Co are great for grabbing attention. Small movements to the sides and up and down allow the viewer to fully immerse themselves in the 3D graphics and capture different viewing angles to amazing effect without the need of 3D glasses. Objects appear to physically float in front of the screen so viewers believe they can actually reach out and grab the objects they see.
www.w-co.co.uk
Standing out Applelec’s I-Sign Flex display frames have been selected by Contour Direct as part of the refurbishment of 10 boutique stores for Bathstore. I-Sign frames chosen for the retailer include A4 and A5 dimensions along with the narrow 210mm x 90mm size. Each frame opens with a patented spring mechanism that’s cleverly concealed within the structure of the unit, which means Bathstore graphics can be updated easily.
www.applelec.co.uk
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Opening a new store ? We can supply all your needs in just one delivery... saving you money! Vist our online shop with over a thousand products available and in stock or call our Sales Team today
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The Retail Factory provide a unique...
source · store · deliver “Our team of warehouse professionals will accurately pack the items you require for delivery, getting you everything you need, when you need it and where you need it.”
source · Consolidating your order process
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Store opening and closure service... We can now offer retailers a way to consolidate and simplify the process of new store set-up, the refurbishment of existing stores and the closure of any unwanted locations. Our service removes the organisational and logistical burden during a new store opening, significantly decreasing the stress, hassle and cost involved, allowing you to shift your focus onto the more crucial issues relating to establishing a successful retail environment. We will source all the products you need for your store openings, supplying everything you require from our retail, stationary and back office range of over 40,000 products. We organise the delivery of the items centrally into our 25,000 square foot warehouse, to be stored ready for dispatch to your locations, on the dates you specify. Before dispatch, all the items needed for a particular store are picked and packed onto pallets for delivery to you simultaneously, significantly reducing onsite traffic and the confusion that can be caused by multiple drops from several different suppliers.
Save hassle of dealing with multiple suppliers Significant cost savings Reduce your financial outlay on the project One point of contact for all matters relating to your order Invoicing and administration streamlined
store · · · ·
Central storage point for all your items Delivered direct to our warehouse and stored until needed Deliveries unpacked, checked and inventoried Picked and packed on a store by store basis
deliver · Delivering on demand · No ordering in bulk · Distributing to stores, only when required · Fewer deliveries
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Help in the event of store closure Organise pick up, sorting and secure storage of equipment Recycling and disposal of unwanted and damaged items Collect directly and transport to our warehouse Undamaged items inventoried, repacked and stored
Talk to us today call 0844 8009 305 or email enquiries@theretailfactory.co.uk
Directory
Retail Supplier Directory, find the specialist retail products and services you are looking for from leading suppliers around the world. Retail Supplier Directory Visit the Retail Focus online directory at www.retail-focus.co.uk to discover a comprehensive list of the UK’s leading retail suppliers. Each listing contains indepth company information together with inspirational images, video footage and informative press material. You can also link through to company websites and connect with suppliers through Twitter and Facebook. The Retail Supplier Directory is divided into a number of categories, such as design agencies, point-of-purchase, lighting, props and surfaces, to make the site easy to navigate. To feature in the online directory, contact Terry Clark on 0845 6807405 or email terry@retailfocus.co
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Directory
Aluminium Fittings
Bespoke Display
Bespoke Display
Design Consultancies
RGB Products Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry. Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 01273 582241 E: info@d-i-a.net W: www.d-i-a.net S. www.twitter.com/DesignsinAlumin
Axis design, develop, manufacture and install bespoke retail display solutions. We’ve worked with the biggest names on the high street, but approach every project in the same way, with the maximum thought for your brand, products and sales environment.
We provide a bespoke manufacturing service for Point of Purchase and Exhibition Display products. Using our CNC Router and other machinery, we can prototype and produce your merchandising displays and products.
H Squared Limited are display specialists in creating brand presence at the point of purchase. Through a holistic approach to the development of display... strategic led creative design and cost effective manufacture, supply and installation, H Squared are able to offer clients an experience to nurture an idea as well as the capability to realise and deliver these ideas.
T, 020 3260 3888 E. info@axiseurope.com W.www.axiseurope.com/retail S. www.twitter.com/AxisEuropePlc
T, 01403 783670 E. sales@rgbproducts.co.uk W. www.rgbproducts.co.uk
T: 01530 814200 E: studio@hsquared.co.uk W: www.hsquaredltd.co.uk S: www.twitter.com/HSquaredLtd
Aluminium Fittings
Bespoke Display
MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.
Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays and exhibition stands since 1934 Backgrounds have been our background since backgrounds began and B Brown have more than 400 in stock.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
IGNITION is an independent creative company Our multi-disciplined team work together to deliver exceptional retail and commercial environments, global exhibitions and brands.
T. 01325 351 276 E. sales@microslat.com W. www.microslat.com S. www.twitter.com/MicroSlat
T, 08705 340 340 E. customerservices@bbrown.co.uk W. www.bbrown.co.uk S. www.twitter.com/luvbbrown
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
T, +44 (0) 1179 725168 E. victoria@ignitiondg.com W. www.ignitiondg.com
Aluminium Fittings
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry. Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
Balloons & Bunting
Bespoke Display
Bespoke Display
Bespoke Display
H Squared Limited are display specialists in creating brand presence at the point of purchase. Through a holistic approach to the development of display... strategic led creative design and cost effective manufacture, supply and installation, H Squared are able to offer clients an experience to nurture an idea as well as the capability to realise and deliver these ideas.
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
T: 01530 814200 E: studio@hsquared.co.uk W: www.hsquaredltd.co.uk S: www.twitter.com/HSquaredLtd
T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
Bespoke Display
Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service.
CNC Routing
Design Consultancies
Design Consultancies
We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.
T, +44 (0) 1858 414275 E. hello@twovisual.co.uk W. www. twovisual.co.uk S. www.twitter.com/TWO_Visual
Display
RGB Products No.1 Advertising Balloon Service: • Printed Latex and Foil Balloons • Helium Gas delivery and collection • Flags, Bunting and Banners • Promotional Sashes and T-shirts • Multi-store distribution nationwide
KSF provides retail merchandising display solutions to retailers, brands and trade customers from CONCEPT to COMPLETION via our global supply chain (China/UK/East EU) to deliver LOWER total cost of ownership. YOU’VE TRIED THE REST; NOW PUT US TO THE TEST.
We provide a bespoke manufacturing service for Point of Purchase and Exhibition Display products. Using our CNC Router and other machinery, we can prototype and produce your merchandising displays and products.
arken are a UK design and manufacturing facility creating bespoke poster display solutions. As well as our bespoke offer, we provide off the shelf products such as poster frames, light boxes, poster hanging systems, pavement signs, forecourt signs, all available in a range of colours and sizes.
T, 01494 774376 E. sales@b-loony.com W. www.b-loony.com
T: +44 (0)8450 944 699 E: ben.wang@ksf-global.com W: www.ksf-global.com S: www.twitter.com/KSFGlobal
T, 01403 783670 E. sales@rgbproducts.co.uk W. www.rgbproducts.co.uk
T: +44 (0)1638 565656 E: info@arken-pop.com W: www.arken-pop.com
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Directory
Display
Are you looking to increase your product sales, re-brand or launch a new product? If you’re not already talking to us, you should. Our group offer an unprecedented level of experience coupled with a comprehensive range of products and services. Our aim is to make your products sell and your service the best on the market.
T: +44(0)113 265 0093 E: sales@concept-data.com W: www.concept-data.com S. www.twitter.com/GDProjects
Display
Internationally acclaimed, award winning unique magnetic wall system offers instant flexibility & creative choice to architects, interiors & store designers. Since launching the magnIQ system in 2006 the response has been quite phenomenal. To date the system has won 13 prestigious awards and is now internationally recognised justifying the many years Rare Basic spent on research and development. T +44 (0)20 8348 9888 E: mail@rarebasic.com W: www.rarebasic.com S: www.twitter.com/rarebasic
Display - Digital
Furniture
Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
Furniture
Display
Display
Display - Digital
GDP designs, manufactures, delivers and installs world-class retail environments, store fixtures, displays and visual merchandising equipment. GDP is truly Global, through its activities in many parts of the world. We have supplied high-end displays and furniture to successful retail brands throughout Europe, North America, South Africa and South East Asia.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
We provide total end to end solutions encompassing all aspects of designing, implementing, managing and supporting multi-faceted marketing technology concepts and Digital Screen Media networks.
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: +44 (0)1582 433 771 E: info@gdprojects.eu W: www.gdprojects.eu S. www.twitter.com/GDProjects
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
T, +44 (0)845 481 8020 E. info@screenmediatechnology.com W.screenmediatechnology.com S. www.twitter.com/ScreenMediaTech
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
Display
Display
We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From instore graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: 0161 477 8501 E: info@ipos-design.co.uk W: www.ipos-design.co.uk S. www.twitter.com/iposdesign
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
Display
Impulse POP specialises in Point of Purchase display systems for the Retail sector. We offer many years of experience in all aspects of retail design, with in house manufacture - including quick turnaround prototypes, or overseas manufacture, delivery, installation and retail merchandising.
T, 01767 682756 E. sales@impulsepop.co.uk W.www.impulsepop.co.uk S. www.twitter.com/impulsepop
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Display
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
EPOS
Offering an extensive range of EPOS hardware from world class suppliers such as Star Micronics, Honeywell and Posiflex, DED offer the complete EPOS hardware solution alongside a unique rewritable loyalty system.
T: 01797 320636 E: sales@ded.co.uk W: www.ded.co.uk S: www.twitter.com/dedltd
Finishes
Armourcoat is the world’s foremost supplier of polished plasters, sculptural effects and innovative surface finishes.
Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service. T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
T. +44 (0)1732 460 668 E. sales@armourcoat.co.uk W. www.armourcoat.com S. www.twitter.com/Armourcoat
Graphics
Graphica Display print, produce and install retail graphics including till point graphics, window graphics, LED lightboxes, cut & printed vinyl and much more. Nationwide & Euorpean delivery and installation.
T: 0845 3730073 E: info@graphicadisplay.co.uk W:www.graphicadisplay.co.uk S. www.twitter.com/graphicatweet
Graphics
We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.
T: 01923 800666 E: info@stylographics.co.uk W: www.stylographics.com S. www.twitter.com/hellostylo
Directory
Interactive Displays
POP/POS
Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.
Impulse POP specialises in Point of Purchase display systems for the Retail sector. We offer many years of experience in all aspects of retail design, with in house manufacture - including quick turnaround prototypes, or overseas manufacture, delivery, installation and retail merchandising.
T: +44 (0) 1634 292 025 E: info@crystal-display.com W: www.crystal-display.com S. www.twitter.com/CrystalDisplays
Lighting
T, 01767 682756 E. sales@impulsepop.co.uk W.www.impulsepop.co.uk S. www.twitter.com/impulsepop
POP/POS
LED Solutions are a specialist LED lighting supplier who can offer you a wide variety of bespoke lighting solutions for the sign, shop fitting and display industries.
We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From instore graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.
T: 0116 262 5933 E: sales@ledsolutions.co.uk W: www.ledsolutions.co.uk S. www.twitter.com/ LEDSolutionsUK
T: 0161 477 8501 E: info@ipos-design.co.uk W: www.ipos-design.co.uk S. www.twitter.com/iposdesign
POP/POS
Custom made, 20mm deep LED Edge lit ‘Diamond’ light boxes, and 8mm deep ‘Garnet’ light panels for retail display, signage and advertising.
T: 0333 123 0345 F: 0333 123 0445 E: Sales@ways2display.com W www.artillus.com
POP/POS
From small, lightweight point-of-sale display turntables for short term use, to larger turntables designed for durability and reliability over many years, Movetech UK has a turntable to meet your needs.
T: 01204 537680 E: display@movetechuk.com W:www.movetechuk.com S. www.twitter.com/movetechuk
POP Install
100% provides services in the UK & Europe covering: • • • • • •
Display Installation POS Updates & Maintenance Store Audits Transport & Warehousing Project Management Online Reporting
T: +44 (0)161 929 9599 E: dan.williams@100percentgroup.com W: www.100percentgroup.com S. www.twitter.com/ 100percentgroup
POP Install
Slatwall
MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.
T. 01325 351 276 E. sales@microslat.com W. www.microslat.com S. www.twitter.com/MicroSlat
Slatwall
We are the leading retail implementation agency with unrivalled expertise in Installation, Retail Audits, Merchandising and Field Marketing. If you think your campaigns might benefit from a complete service, you should talk to us.
Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.
T: +44 (0) 1625 569 200 E: instore@momentuminstore.com W: www.momentuminstore.com S: www.twitter.com/momentuminstore
T: 0 01422 310767 E: sales@wbelland.com W: www.wbelland.com
POP Install
Our aim is simple: To provide GOLD STANDARD Installation and Merchandising of Display Equipment at competitive prices.
T: 0161 941 2239 E: mike.kirchin@plan2install.co.uk W: www.plan2install.co.uk
Extensive stock held of: *Slotted uprights *Aluminium slatwall *Perimeter Sections *Corner sections *Design and bespoke service.
VM
With over 24 years experience and knowledge within the industry, we pride ourselves on offering a tailored service for retail solutions such as Mannequins, LED Lighting & magnIQ our patented magnetic wall system. We work with many different sectors, including; Designers, Stylists, Architects and Visual concept team buyers. T +44 (0)20 8348 9888 E: mail@rarebasic.com W: www.rarebasic.com S: www.twitter.com/rarebasic
POP/POS
POP/POS
Retail Consultancy
VM - Training & Tools
We specialise in Point of Sale (POS) and Point of Purchase (POP). We design, manufacture and fit retail fixtures and store displays and we’re good at it. For over 55 years Axiom has been designing and producing exciting and innovative retail displays for well known brands and retail groups.
Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.
We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.
We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.
T: +44 (0)161 681 1371 E: info@axiom-displays.co.uk W: www.axiom-displays.co.uk
T 01892 890608 E: phil@spurcreative.co.uk W www.spurcreative.co.uk S: www.twitter.com/ spur_creative
T, +44 (0) 1858 414275 E. hello@twovisual.co.uk W. www. twovisual.co.uk S. www.twitter.com/TWO_Visual
T, +44 (0) 1858 414275 E. hello@twovisual.co.uk W. www. twovisual.co.uk S. www.twitter.com/TWO_Visual
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Q&A
With extensive experience as head of creative and visual merchandising within the luxury retail sector, award-winning James Shouli has recently chosen to go freelance. Here he talks to us about his new freelance venture, award wins and how the role of a visual merchandiser has changed over the years.
RF. You’ve recently gone freelance as a creative consultant; what retailers are you working with at the moment? JS. I left my previous role as head of creative managing three brands in December. Its an exciting time for me meeting new prospective clients and researching new opportunities. I’m currently in talks with a mannequin and props supplier to collaborate on a new project. RF. Can you give us a rundown of your career? JS. I began as a window dresser for House of Fraser for 13 years, seven of which were with Kendals in Manchester. They offered me the opportunity to manage and open a new flagship store in London, followed by a job as creative co-ordinator. I went on to work as a freelance stylist and window dresser for Liberty, Harvey Nichols, Ralph Lauren, The General Trading company and three museums. Following this I was international VM manager for Pringle of Scotland, designing stores/windows and runway shows with Clare Waight Keller. My next role saw me at Nicole Farhi as head of creative/VM, similarly designing stores, windows and shows with Nicole. I left this role to work as a creative consultant for many brands including Nicole Farhi, Duchamp, Ralph Lauren Kids and Versace. In my last role I was group head of creative and visual merchandising for Mappin & Webb, Goldsmiths and Watches of Switzerland. RF. How did you get into visual merchandising?
my last role at Aurum Holdings included Best Concept and Most Innovative Person in VM. I’ve also been lucky enough to be nominated for a WGSN Award in New York in 2011 for a collaboration with illustrator Esther Coombs for Nicole Farhi. RF. How has the role of the visual merchandiser changed during your career? JS. The role has changed in many positive ways that have included retail executives realising the potential that can be achieved through creative. When I started I was a window dresser in the display department; a proud title that I hold onto and the one that defines what I offer to a brand. The visual merchandising title has many differing umbrellas and interpretations with many differing skills and lots of positive effects, although I believe that what’s missing from many retailers is the theatre that was previously in abundance on the high street, giving brands the opportunity to romance the vision and use the imagination of their customer to not only sell their seasonal designs but their brand identity, quality and style. It’s how you tell your story that counts.
JS. I always wanted to dress and design windows from trips to London to see them as a young boy. My interest in art and fashion led me to take a chance and ask for two weeks work experience working for the display department at House of Fraser in my home town of Shrewsbury. An opportunity then became available in Rackhams Birmingham to dress its front windows; it was a great opportunity and taught me so much ahead of my career. I went on to work for the brand altogether for 13 years, working in many different stores across the country.
RF. What schemes that you’ve created stand out for you?
RF. You’ve been nominated for and won several awards over your career; can you run through these and what they were for?
RF. Was there a particular Christmas window scheme that you admired in 2014?
JS. I was awarded the Retail Visual Merchandising Award for two consecutive years for the Christmas windows I designed for Pringle of Scotland. Also for Nicole Farhi where we won Best Multiple Christmas Windows. I’ve been nominated for several other categories over my time with both these brands, and
JS. I admire the work of Bergdorf Goodman and I loved the Christmas scheme designed by David Hoey that celebrated the arts including theatre, painting, music, sculpture and dance. The production and detail is beautifully executed and you can spend hours admiring these windows.
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JS. The ones that stand out for me are Christmas 2009 with Pringle of Scotland, which was a collaboration with a South African artist called Michael Methven where I commissioned him to make paper eagles and set them in a winter scene. Another was a collaboration with Florist Rebecca Louise Law for Mappin & Webb where we transformed a suite at Browns Hotel into an enchanted forest for our press day.
B
arthelmess
UK
. e m a n d e h s i l b a est . s a e d i h s fre
take a fresh look.
See
THE SWAN by COLLECTION
CNLmannequins at
March 24 - 26, 2015 Mandalay Bay Convention Center Las Vegas, Nevada
Design and complete visual merchandising solutions
e: info@barthelmessuk.com
Manufacturing in the Far East and Europe
t: 01438 318634 - 724065
Bespoke designed Mannequins and Forms
www.barthelmessuk.com
Decorado off the shelf display props
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