#VMDA2018
VM & DISPLAY Awards 2018
Media Partner:
RETAIL FOCUS www.retail-focus.co.uk
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CAMELEON C O M P O N E N T M A K E - U P S Y S T E M PATENTED
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#VMDA2018
WELCOME
FOREWORD Pressure to make retail experiences more engaging, effective and efficient has never been greater
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The Panel
FIRST HALF 09 11 13 15 17 19 21 23 25 29
BEST USE OF INSTORE GRAPHIC BEST BOUTIQUE WINDOW MOST OUTSTANDING FEATURE/PROP BEST INTERNATIONAL WINDOW/S BEST NON FASHION RETAIL CONCEPT BEST USE OF MANNEQUINS IN A MULTIPLE BEST WINDOW/S IN A MULTI DEPARTMENT STORE BEST INSTORE VM SOLUTION RETAIL FOCUS READER’S CHOICE BEST XMAS WINDOW/S IN A MULTI DEPT STORE
SECOND HALF 31 35 37 39 41 43 45 47 49 50
BEST USE OF MANNEQUINS IN AN INDEPENDENT BEST INSTORE BRANDING BEST WINDOW GRAPHIC BEST USE OF TECHNOLOGY WITHIN VM BEST CHRISTMAS INTERIOR BEST CHRISTMAS WINDOW/S IN A MULTIPLE BEST CHRISTMAS WINDOW/S IN AN INDEPENDENT BEST WINDOW/S IN A MULTIPLE BEST WINDOW/S IN AN INDEPENDENT MOST INNOVATIVE PERSON WITHIN VM
A very warm welcome to the VM & Display Awards, now in its 25th year and 14th in its current format — the only dedicated UK event that recognises and celebrates this highly innovative and talented industry. After last year’s success we are pleased to celebrate this year’s awards back at The Bloomsbury Big Top, with TV personality Hal Cruttenden as the evening’s host. Over the last 14 years, the VM & Display Awards have strived to highlight the skills and commitment of those professionals working to promote the image, products and services of retailers and brands, and to attract and inspire customers. The Retail Focus Readers’ Choice Award returns this year, which reached out to the industry and beyond who voted for their favourite window display from September 2017 to August 2018. A big thank you to our panel of judges and award sponsors, without whom this event would not be possible. Please join me in congratulating and celebrating this year’s winners and nominees, as well as the entire VM and display industry for their hard work, passion and dedication.
Andrew Colclough Director of The VM & Display Awards www.vmanddisplayawards.com
THE UK’S ONLY RETAIL VISUAL MERCHANDISING AND DISPLAY SHOW 3-4 APRIL 2019 BDC, LONDON
LIMITED STAND SPACE AVAILABLE BOOK NOW THE HOME OF VISUAL MERCHANDISING AND DISPLAY
Mannequins - Props Christmas Decorations Fabrics - Artificial Plants - Design Print - Large format print - 3D print Signage - Lighting - Neon Lighting Neon Lighting - Wall coverings - POS Bust Forms - Renovation - Graphics - Foliage Artificial Trees - Topiary - .Floor Coverings - Joinery Digital Screens - Neon signage - Hangers Turnkey Operations - Window Dressing - wigs Display Cabinets - Fixtures and Fittings Shelving - Audio Visual - Polystyrene Foam Sculpture - Designers Finishes - Christmas Trees Artificial Snow Antique Furniture & MORE
Show 34 APRIL 2019, BDC, LONDON
WWW.VMANDDISPLAYSHOW.COM T: +44 01945 420068 E: ENQUIRIESRVMWW.COM
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FOREWORD KARL MCKEEVER To say it’s been a year of uncertainty and rapid change in retail is something of an understatement. The challenges facing the industry have been well documented, in every sector and every city across Britain. It can feel difficult at times to shake off the apparent doom and gloom that surrounds our industry. But tonight we are here to celebrate success. And what success looks like for visual merchandising going forward is likely to be very different. The pressure to drive sales and profitability from physical stores is at an all-time high. This means that now more than ever you will be asked to think and work in new ways to deliver the positive uplift in performance that many retailers currently crave. And to do so at pace. We’re entering the age of High Velocity Retail — the theme of next year’s World Retail Congress in Amsterdam. Here, global retail leaders will gather to discuss not what the future of retail looks like, but how to overcome the challenges so many are facing right here, right now. Think of the saying, widely credited to Einstein: ‘Insanity is doing the same thing over and over and expecting different results.’ Retailers must do things differently if they are to survive, let alone thrive. Adapting business models, adjusting cultures, empowering teams. Hard work? Yes. Worth it? Absolutely.
The time has come for visual merchandising to deliver more. It’s too complacent to think ‘visual’ is its only purpose. But it must also bring a clear commercial impact. This isn’t a new challenge by any means. Indeed I touched upon it in my Foreword for last year’s programme (‘prove the value that VM adds to retail performance’) and have raised it countless times over the last year, in my monthly column for Retail Focus and beyond. But it’s an increasingly urgent challenge. The magnifying glass is now firmly focused on how VM can positively contribute to profits. With unprecedented cost cutting by retailers, there has never been such vital need to invest in the right things, for the right people. The government talks about ‘backing business’ and this in turn is about retail leaders ‘backing VM’. Every member of every team across every store must have the knowledge, understanding and skills to deliver visual excellence, consistently. Cost cutting might be tempting, but targeted investment is the only way for
retailers to see profits increase across the company. Amid growing numbers of store closure, every store is under the spotlight and must prove its worth. However, it would be futile for senior leadership teams to expect all the answers to come from within. It’s not an acknowledgement of failure to ask for help to deliver your goals. Indeed, it’s often a big step towards achieving them. There’s no shortage of us out there, with the knowledge, expertise, objectivity – and sometimes the required level of detachment — to gain the traction needed to deliver improvements. At pace and at scale. Enjoy celebrating your well-deserved success tonight... and tomorrow let’s herald in the new dawn of High Velocity Retail. Karl
Read Karl’s column every month in Retail Focus
www.retail-focus.co.uk
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JUDGING PANEL 2018
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01> Gemma Balmford - Editor, Retail Focus & www.retail-focus.co.uk 02> VM & Display Ltd Awards Organiser 03 > Tony Crathern - Visual Consultant 4> Jonathan Baker - Freelance VM Consultant & University Academic 05> Melvyn Vincent - Professional VM Photographer 06> Sarah Southgate - Southgate Designs 07> Paul Chatelier - Design Director at Fitch
The Awards are judged by the above panel whose impartial selections are based on their own fields of expertise and non affiliation to the projects or winners. If any judge was involved in a scheme or project they abstained from voting on that category. All judges were also unaware of the origins of the submissions. In addition the evening’s sponsors have no influence on the results or selection process.
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#VMDA2018
BEST USE OF INSTORE Graphic/signage
Adidas - Deerupt
In collaboration with Cinemod Studio and StudioXAG
SHORTLISTED Harrods - Louboutin In collaboration with Blacks
SHORTLISTED Michael Kors Michael Mania In collaboration with Harlequin Design
SHORTLISTED Oasis - Make a Splash In collaboration with Hello Flamingo and The Graphical Tree
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SHORTLISTED Versace Chain Reaction In collaboration with CSM Retail
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BEST BOUTIQUE WINDOW
Tory Burch - AW17 In collaboration with Seen Displays
SHORTLISTED Atelier 75 With Rare Basic and Tremendous Flower Studio
SHORTLISTED Christian Louboutin Telephones In collaboration with StudioXAG
SHORTLISTED Vivienne Westwood With Kosa Art Group, Raccoon & Universal Display
Sponsored by:
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#VMDA2018
MOST outstanding feature/prop
Burberry In collaboration with Millington Associates SHORTLISTED Bicester Village Telephone Boxes In collaboration with Minki Balinki
SHORTLISTED Harrods Rarity
In collaboration with 3D Eye, Press On and Reflex Artworkl
PANTONE 307C
SHORTLISTED John Lewis Safari
SHORTLISTED Lululemon Riba
In collaboration with VGL
In collaboration with KSR Architects and Lucky Fox
PANTONE 307C
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#VMDA2018
BEST international window/S
Galeries Lafayette In collaboration with Kendu Instore Solutions
SHORTLISTED Hongu Matryoshka Doll With Tomshi and Associates
SHORTLISTED Lacoste Paris Polo
In collaboration with Blacks
SHORTLISTED Topshop/Topman
With Global Display, Paul Antonio, Rare Basic & The Skulltress
SHORTLISTED
Tryano New Horizons In collaboration with Sign Works
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
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#VMDA2018
BEST non fashion retail concept
Penhaligon’s - Valentines In collaboration with Planarama
SHORTLISTED Brompton Junction In collaboration with Kesslers
SHORTLISTED Clarks - Pride In collaboration with Harlequin Design
SHORTLISTED Harrods Beauty In collaboration with Millington Associates
SHORTLISTED Wildsmith Skin In collaboration with Sync Studio
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
CSMRetail.com
CREATE STRIKING RETAIL EXPERIENCES
VM awards 148x210.indd 1
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#VMDA2018
BEST USE OF MANNequins in a multiple
John Lewis - Hanging Lady In collaboration with Genesis Mannequins and Sarah Feather Design SHORTLISTED Debenhams Bring it on ABC Mannequins, Rare Basic and Stylo
SHORTLISTED Hackett Henley Regatta In collaboration with Harlequin Design
SHORTLISTED Topshop Halloween In collaboration with Global Display
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
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#VMDA2018
best window/s in a multi department store
Debenhams - Bring It On In collaboration with ABC Mannequins, Rare Basic and Stylo SHORTLISTED Fenwick Piping Hot In collaboration with Propability
SHORTLISTED John Lewis Summer In collaboration with Harlequin Design
SHORTLISTED Marks and Spencer Wool In collaboration with Barthelmess
Sponsored by:
BONAVERI
w w w. r e ta i l- fo c u s .c o.u k
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#VMDA2018
BEST instore VM SOLUTION
Bottega Veneta In collaboration with Millington Associates
SHORTLISTED Adidas Deerupt In collaboration with StudioXAG
SHORTLISTED John Lewis Safari In collaboration with VGL
SHORTLISTED Selfridges Corner Shop In collaboration with Propability
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
#VMDA2016
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RETAIL FOCUS
READERS’ CHOICE AWARD Winner:
JOSEPH V&A
in collaboration with Harlequin Design
Joseph’s scheme featured ‘Light, strong and versatile’, an installation to coincide with the ‘Plywood: Material of the Modern World’ exhibition at the V&A Museum in London. Using one repeat shape cut from 0.8mm aeroply, the team simply tabbed together piece after piece to create six pillars which were used as the basis for the structure. On site, these were then joined to the back walls and built up towards the ceiling to create a world for the mannequins to exist within.
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The Final 11 01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11.
Harvey Nichols Christian Louboutin Farrow & Ball Adidas Selfridges x Google Joseph Harrods Selfridges - Radical Luxury Joseph Joseph Christian Louboutin
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#VMDA2018
Celebrate exceptional, every day
Trusted by leading brands for 25 years
We give retailers the ability and drive to deliver consistent visual execution instore. Proven to elevate the customer experience and performance from the every day to the exceptional.
Unleash your brand potential. Let’s talk +44 (0) 2080 506 028 mail@visualthinking.co.uk
1993-2018
Years visualthinking.co.uk
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#VMDA2018
BEST xmas WINDOW/S IN A MULTI DEPARTMENT STORE
Debenhams - You Shall In collaboration with Arty Wigs, BBrown, deco Woerner, Planarama, Rare Basic and Replica SHORTLISTED Bentalls In collaboration with Arty Wigs, Graphica Display, Rootstein and Visual Impact
SHORTLISTED
John Lewis In collaboration with Harlequin Design
SHORTLISTED Marks & Spencer In collaboration with Harlequin Design
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
h a r l e quin - d e s ig n . c o m
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#VMDA2018
BEST use of mannequins in an independent
Harvey Nichols - Fluid
ANS Lighting and Atrezzo
SHORTLISTED Diane Von Furstenberg With Millington Associates
SHORTLISTED Harrods Architecture In collaboration with 3D Eye
SHORTLISTED Liberty Loewe William Morris In collaboration with Acierta Retail
Sponsored by:
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PROPS & SULPTS – WINDOW DISPLAYS – STORE DEVELOPMENT – CREATIVE DESIGN SPECIALSIT FIXTURES & FITTINGS – EVENTS & PROMOTIONS
TEL: +44 (0) 20 8687 1030 WEB: WWW.PROPABILITY.CO.UK EMAIL: INFO@PROPABILITY.CO.UK
WHOLESALE FAUX FLOWERS – RIBBON – SEASONAL EVENT DECORATIONS POTS & GLASSWARE – ACCESSORIES
TEL: +44 (0) 20 8640 0354 WEB: WWW.FLORISHTRADING.COM EMAIL: SALES@FLORISHTRADING.COM
Catalogue & Bespoke
Selfridges
Harvey Nichols
Freephone: 008001 9637637 Freefax: 008001 9737737 eMail: sales@decowoerner.com Debenhams 4c_148x210mm_181025_Handbuch.indd 1
www.decowoerner.com 25.10.18 14:32
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#VMDA2018
BEST instore branding
Topshop/Topman - Love Pride In collaboration with Blacks, Hans Boodt, Rare Basic, Rootstein and The Graphical Tree SHORTLISTED Missguided Barbie In collaboration with Vision On
SHORTLISTED Nike Pegasus Turbo In collaboration with Millington Associates
SHORTLISTED Selfridges Mary Katrantzou In collaboration with FormRoom
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
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#VMDA2018
BEST WINDOW GRAPHIC
Harvey Nichols - Little Britain
In collaboration with ANS Lighting and Global Display
SHORTLISTED Links of London Splendour In collaboration with IDL Colourlink
SHORTLISTED Michael Kors Michael Mania In collaboration Harlequin Design
SHORTLISTED Topshop/Topman Love Pride With Blacks, Rare Basic and The Graphical Tree
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
Huge congratulations to all the nominees and winners for their amazing work!
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#VMDA2018
best uSE OF TECHNOLOGY WITHIN VM
Clarks - Second Skin
In collaboration with Harlequin Design
SHORTLISTED Adidas Deerupt In collaboration with Cinemod Studios and StudioXAG
SHORTLISTED Nike NBA In collaboration with Genix Imaging and Millington Associates
SHORTLISTED Topshop/Topman Live Runway In collaboration with Blacks and The Graphical Tree
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
RETAIL FOCUS www.retail-focus.co.uk
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#VMDA2018
best christmas interior
Topshop/Topman In collaboration with Blacks, Global Display, Rare Basic, Rootstein and The Graphical Tree SHORTLISTED Burberry In collaboration with Millington Associates
SHORTLISTED Penhaligon’s In collaboration with StudioXAG
SHORTLISTED Prada Robots In collaboration with SFD
SHORTLISTED Selfridges In collaboration with deco Woerner
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
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#VMDA2018
BEST Xmas WINDOW/S IN a MULTIPLE
Clarks
In collaboration with Harlequin Design
SHORTLISTED Diesel In collaboration with Planarama
SHORTLISTED Gant In collaboration with StudioXAG
SHORTLISTED Hackett In collaboration with Harlequin Design
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
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#VMDA2018
BEST xmas WINDOW/S IN A INDEPENDENT
Harvey Nichols - Stars
In collaboration with Abama, ANS Lighting, Global Display, Press On and Stylo SHORTLISTED Hamleys In collaboration with Propability
SHORTLISTED Harrods In collaboration with3D Eye
SHORTLISTED Selfridges In collaboration with Global Display and Propability
Sponsored by:
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#VMDA2018
BEST WINDOW/S IN A MULTIPLE
Topshop - New Girl Order
Sponsored by: Rootstein In collaboration with Pop Shop Balloons and
SHORTLISTED Hackett Henley Regatta In collaboration with Harlequin Design
SHORTLISTED Joseph V&A In collaboration with Harlequin Design
SHORTLISTED Reiss Perspective
In collaboration with Blacks
Sponsored by:
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RETAIL FOCUS
FORUM VM & DISLAY SHOW
3-4 APRIL, BDC LONDON
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#VMDA2018
BEST WINDOW/S IN AN INDEPENDENT
Harrods - Architecture
In collaboration with 3D Eye
SHORTLISTED Harvey Nichols - Paper
In collaboration with Arty Wigs and National Signs
Sponsored by:
SHORTLISTED Liberty Loewe William Morris In collaboration with Acierta Retail
SHORTLISTED Selfrdiges Apple Of My Eye
In collaboration with Replica
Sponsored by:
w w w. r e ta i l- fo c u s .c o.u k
Most Innovative person in vm CRAIG LOVE CLARKS Shortlist: Steven Dempsey - John Lewis Treasure Evans - Missguided Craig Love - Clarks Sarah Lennon - Topshop/Topman Janet Wardley - Harvey Nichols Mark Stevens - Debenhams Matthew Thurston - Hackett Alexander Wells-Grecco - Harrods
Sponsored by:
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