effective marketing
At Tandem Marketing we deliver effective marketing campaigns. We’ve worked in some pretty big London agencies including Carlson Marketing and Leo Burnett on some big brands that include Coca-Cola, Kellogg’s, Film 4, Jack Daniels, Britvic Soft Drinks and Agent Provocateur. This means that we’ve worked with some of the best who expect the best. On and off-line PR, event management, branding, social media marketing, podcast production, film or photography - we create campaigns using the right communication platform to solve your marketing objectives. We continually deliver marketing campaigns which connect with consumers and drive sales for our clients. That’s effective marketing.
Dorset Seafood Festival • The Dorset Seafood Festival is a beacon event in Dorset’s social calendar, attracting 40,000 visitors annually. Taking place on Weymouth’s historic harbour the event is a vibrant celebration of the sea and all its bounty. • Tandem Marketing is acting PR Consultant for the festival, delivering national and regional media coverage. • Tandem Marketing is also responsible for securing the celebrity chef line-up for the Dorset Seafood Festival including; Mark Hix, Mat Follas, John Wright and Giles Thompson. • Developing young chef talent is an area of real interest to Tandem Marketing and we organise the Dorset Young Seafood Festival Masterchef competition where we motivate and inspire local young talent to pitch for the title. • Social Media is a popular marketing tool for foodies and Tandem Marketing is responsible for creating, managing and executing the Dorset Seafood Festival Twitter campaign, attracting nearly 700 followers in 4 months. • Tandem Marketing is the producer of the Dorset Seafood Festival 2009 & 2010 videos.
Chef mark hix photo by JASON LOWE
PRESS: Delicious Magazine, Living etc., Country Living, BBC Good Food, Food & Travel, Fork Magazine, The Big Issue, Dorset Magazine, Dorset Echo, Blackmore Vale, The View From Weymouth. RADIO: Wessex FM, BBC Solent, 6Music, BBC Radio2. TV: BBC Spotlight.
Icarus Yacht Charter • Icarus Yacht Charter provides luxury yacht charter in the Ionian Sea. The fleet includes a beautiful Jeanneau 54DS yacht which sleeps passengers in 4 double en suite, air conditioned cabins. • Tandem Marketing acts as the PR agency for Icarus Yacht Charter, responsible for securing national press coverage within selected and relevant press. • We are also responsible for the Icarus Social Media Marketing strategy including Twitter and Facebook.
PRESS: The Times, The Sunday Times, The Times Website, Times Plus member website.
The Phoenix Bakery • The Phoenix Bakery is an artisan open-bakery in Weymouth. The business is the brainchild of Master Baker Aidan Chapman who bakes hand-made organic breads, pastries, cakes and savouries daily. The Phoenix Bakery School and Apprentice Days offer those who want to improve their bread making skills the chance to do so. • Tandem Marketing acts as the PR agency for The Phoenix Bakery and is responsible for securing national and local press coverage. • Tandem Marketing has also designed shop front signage and produced a Phoenix Bakery podcast. • Social Media Marketing is popular with the foodie community and Tandem Marketing was responsible for the The Phoenix Bakery Social Media Marketing strategy.
Master baker aidan chapman photo by PETE MILLSON
PRESS: Country Living, Dorset Magazine, The Blackmore Vale.
B+B Weymouth • B+B Weymouth is a 4 star boutique hotel style bed & breakfast located on the seafront in Weymouth. It is contemporary in design and offers up-market accommodation at affordable prices. • Tandem Marketing is the sales and marketing agency for B+B Weymouth creating campaigns that drive corporate and leisure bookings. • We develop destination packages which include: - demonstrations by celebrity chefs - trips with local activity providers - meals at local restaurants - well-being days with nutritional experts - corporate away days with training services
photo by ANDY WHALE
PRESS: The Saturday Independent – Food Magazine, Food & Travel Magazine, Country Living.
Local Restaurants Tandem Marketing works with a number of local restaurants to promote the high standard of cuisine available in the county of Dorset. We create PR campaigns in local and national press, organise special events, engineer radio promotions and develop Social Media Marketing strategies.
Mallams, Weymouth • Tandem Marketing developed a PR campaign to promote the 20th Anniversary of Mallams restaurant, including: - Wessex FM radio promotion to win a dinner party at home cooked by Mallams’ owner, Steve Gosson. - Dorset Magazine reader event featuring local Dorset food producers Aidan Chapman from The Phoenix Bakery, Andy Foot from Genesis Farmers and Chococo chocolates.
The Crab House Cafe, Ferrybridge • Tandem Marketing has developed the restaurant’s Social Media Marketing strategy.
The Olive Tree, Bridport • Tandem Marketing is acting PR agency for The Olive Tree promoting the restaurant’s annual crab and lobster festival. • Tandem Marketing has developed the restaurant’s Social Media Marketing strategy.
Team Dorset The 2012 Olympic and Paralympic Games are a ‘once-in-a-lifetime’ opportunity to boost improvement and change. Team Dorset is an organisation charged with ensuring that there is a lasting legacy for the county of Dorset as a result of the 2012 Olympic Games. Tandem Marketing, in conjunction with Revolting Art + Design created a series of 12 podcasts which captured interviews with key individuals from the community about the 2012 Games. These podcasts were made available through i-Tunes and the Team Dorset website and featured representatives from Weymouth College, Sunseeker International, Eldridge Pope, Dorset Volunteer Services and Queen Elizabeth School, Wimbourne.
Lisa Worthington Interviews jeremy pope photo by ANDY WHALE
Creativity Works: Dorset • Creativity Works: Dorset was a FREE creative seminar organised for creative and non-creative companies in Dorset to better understand the commercial importance of creative excellence. Tandem Marketing, Revolting Art + Design and Creative Dorset worked in collaboration to deliver this event. • Tandem Marketing was responsible for developing and executing the PR campaign for Creativity Works: Dorset, securing coverage in regional press and radio. • Securing and coordinating high profile industry speakers from the industry for the event was also part of our remit. We successfully attracted the former Creative Director of Saatchi & Saatchi and Roz Houchin from Pulse Films in London, TV ad production company for T-Mobile and Nike. • Social Media Marketing was an important strand to the marketing campaign and effective in attracting delegates from outside the immediate area. Tandem Marketing was responsible for developing and implementing the Social Media Marketing strategies for the event.
Executive producer, pulse films ros houchin photo by ANDY WHALE
PRESS: Dorset Echo, View From RADIO: Wessex FM
Collaboration “In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed� Charles Darwin Tandem Marketing strongly believes in collaboration and works with a range of businesses to deliver cohesive marketing campaigns and educational programmes.
Enterprise & Skills Enterprise & Skills is a Dorset-based company which develops business orientated educational programmes for schools. Tandem Marketing shares the company’s passion for inspiring the next generation about business and works with Enterprise & Skills delivering marketing related programmes to Business Studies students.
Working for the IB
Here at the IB we are all part of the cycle of learning, developing and growing. This is a direct result of our commitment to providing high, quality education for a better world. Education does not stop with our students, it continues across the IB through our commitment to the development of our staff.
See the ‘On the Move’ blog for details of the IB’s employer branding.
International Baccalaureate The International Baccalaureate offers high quality programmes of international education to a worldwide community of schools. There are more than 833,000 IB students at 2,987 schools in 139 countries.
After winning a three agency pitch against European agencies Tandem Marketing, in conjunction with Revolting Art + Design, created the International Baccalaureate employer branding campaign to position the foundation as the preferred employer within the field of international education. Tandem Marketing also works with the International Baccalaureate to develop taglines and creative copy for its online shop and recruitment pages.
effective marketing
Seven Springs Studios Unit 12 Herringston Barn Dorchester Dorset DT2 9PU (UK) www.tandem-marketing.co.uk 01305 756 584 lisa@tandem-marketing.co.uk twitter@lisatandem designed by revolting art + design www.wearerevolting.co.uk