NAKHON SI THAMMARAT PROVINCE IS AN OLD PROVINCE THAT IS OLDER THAN 1800 YEARS, WHICH HAS HISTORY, ARCHITECTURE, TRADITIONS, AND CULTURE. INCLUDING HANDICRAFTS THAT ARE UNIQUE AND DISTINCTIVE, BUT WHEN LOOKING AT THE ANGLE OF TRAVEL NAKHON SI THAMMARAT PROVINCE IS STILL ONLY A SECONDARY CITY. THAT FEW TOURISTS WILL THINK OF IT. BOTH IN TERMS OF DISTINCTIVE IDENTITY AND TOURIST ATTRACTIONS. SO, I CHOSE TO STUDY THE IDENTITY OF NAKHON SI THAMMARAT PROVINCE. TO LEAD THE HOTEL DESIGN THAT PRESENTS THE PROVINCE'S IDENTITY IN ARCHITECTURE, TRADITION, AND CULTURE, AND LOCAL HANDICRAFTS. INCLUDING DESIGN PROGRAMMING IN THE PROJECT THAT CAN FACILITATE TOURISTS IN TERMS OF PROVIDING TOURISM INFORMATION. TO ENCOURAGE THE GENERAL PUBLIC TO KNOW MORE ABOUT NAKHON SI THAMMARAT.