N°5 • SPECIAL EDITION| DESIGN MARCH 2017 • 1890 ISK
Flowers, Jumpsuits and Babydolls
+ 6 reasons for you to wear pyjamas the whole day through
+ Icelandic Skincare
Aníta Hirlekar
sense of texture
Reykjavík Fashion Festival & Design March a whole lot of creativity
Shop duty-free in the Saga Shop Collection Or pre-order online at SagaShop.is and get your purchase delivered to your seat.
GOLA WOLF FUR COLLAR
GOLA SILVER FOX COLLAR
105 EUR I 13.000 ISK I 21.700 POINTS
115 EUR I 14.200 ISK I 23.700 POINTS
Tempting products at a great value. See our entire selection online at SagaShop.is
Saga Points
OFFER
TRIWA LOCH FALKEN WATCH
NORMANN COPENHAGEN SHOREBIRD MINI
190 EUR I 23.500 ISK I 31.400 POINTS
31 EUR I 3.900 ISK I 6.500 POINTS
FURLA ROYAL 3 ENVELOPES BAG SET
129 EUR I 16.000 ISK I 21.700 POINTS
MARIA NILA
PUMP UP THE VOLUME
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Leaping Bunny | Peta | Vegan Societ y
SULPHATE & PARABEN FREE
100% VEGAN
PRODUCED IN SWEDEN
TAKE A PIECE OF THE ICELANDIC SAGA HOME WITH YOU. INFINITY SILFUR-OXITERAÐ ARMBAND INFINITY SILVER-OXIDIZED BRACELET Þetta sívinsæla armband skartar kristnum trúartáknum og er hannað af hinum 84 ára gamla gullsmið og listamanni Guðbjarti Þorleifssyni. Glæsileg tímalaus hönnun sem hentar jafnt dömum sem herrum. Einnig fáanlegt gull- og rósagullhúðað á www.sagashop.is. Armbandið kemur með aukahlekk. This bracelet is a unique piece of jewellery and is suitable for both men and women. Adorned with Christian symbols, it is the perfect accessory for any occasion. Available both gold and rose gold plated at www.sagashop.is.
INFINITY TINY SILFUR ARMBAND / INFINITY TINY SILVER BRACELET Hér hefur Íris Björk útfært minni útgáfu af hinu sívinsæla trúararmbandi sem var hannað af Guðbjarti Þorleifssyni. Armbandið er úr 925 sterling silfri og er rhodium húðað. Lengdinni má stjórna með keðju sem er á enda armbandsins og hentar það því flestum. Láttu það eftir þér. The head designer of Vera Design, Íris Björk has made this smaller version of the Infinity bracelet that has been one of the most successful item in there line for over a decade. It is made from 925 sterling silver/rhodium. The lenght can be adjusted and fits most sizes. The perfect gift for all ages.
VÍRAVIRKIÐ / FILIGREE SILVER BRACELET Guðbjartur Þorleifsson, gullsmiður til síðustu 60 ára, hannaði þetta þjóðlega 925 silfur/rhodium víravirkisarmband sem á rætur sínar að rekja aftur í miðaldir. Hér er glæsilegt armband sem erfist á milli kynslóða og fer aldrei úr tísku. Armbandið kemur með aukahlekk. The filigree tradition was preserved trough medieval times and still remains a jewellery standard in many countries. This is an elegant bracelet with a history.
ÍRIS BJÖRK TANYA JÓNSDÓTTIR CEO / Founder of Vera Design. Guðbjartur Þorleifsson, born 1931 began train- ing as a goldsmith at the age of 16, and has worked in that field since 1953. He has designed many unique works of art in his long successful career. Íris is now the new head of design at Vera Design, her goal is to design timeless jewelry that will pass on to new generations. veradesign.is
ETERNITY KROSS / ETERNITY CROSS Þessi glæsilegi kross sem er úr 925 silfri og er rhodium húðaður hentar jafnt dömum sem herrum, en hann kemur með 50 cm langri silfurfesti sem er afar vegleg. Krossinn er með hring utan um sem táknar eilífðina. Veglegur gripur sem erfist á milli kynslóða. This beautiful 925 silver cross is suitable both for man and woman.It has a ring around it hat represents eternity. The pendant comes with 50cm long Silver chain that gives it that extra touch of luxury and quality. Take a piece of the Icelandic Saga home with you.
INFINITY TINY SILFURMEN / INFINITY TINY SILVER NECKLACE Hér er ný útgáfa af hinu vinsæla Infinity meni í smækkaðri útgáfu. Menið kemur með tveimur silfur keðjum annars vegar 90cm og hins vegar 47 cm og hentar mjög vel með stærra meninu eða eitt og sér. Tímalaus hönnun sem hentar við öll tækifæri. Here is a smaller version of the popular Infinity necklace. The 925 silver pendant comes with a crystal cut silver ball chain and it looks great with the bigger version or by it self. Take a piece of the Icelandic Saga home with you.
HRINGUR MEÐ ÆÐRULEYSISBÆN FRÁ VERU DESIGN / SERENITY PRAYER SILVER RING Þessi glæsilegi hringur er stækkanlegur og hentar jafnt dömum sem herrum. Í hann er grafin bæn sem á við svo margt í lífi okkar. Tímalaus hönnun efir Írisi sem á eftir að standast alla tískustrauma. Í boði með íslenskri eða enskri áletrun. This beautiful silver ring is adjustable in size and suits both men and women. Engraved with the serenity prayer, it reminds us of all the beautiful things in life. Timeless design by Íris that is never going out of style. Available both with Icelandic and English engrave.
INFINITY SILFURHÁLSMEN / INFINITY SILVER NECKLACE Glæsilegt hálsmen hannað af Írisi sem fæst annað hvort rhodiumhúðað eða með 18 karata rósagullshúð. Menið skartar kristnum trúartáknum og tvær keðjur fylgja hvorri útgáfu, 45 cm löng leðuról og silfur-/rósagullskeðja. Æðruleysisbænin er grafin í öðrum megin og menið má nota á fjóra vegu. Tímalaus hönnun sem hentar bæði dömum og herrum. Einnig fáanlegt með 18 karata rósagullhúð The Infinity necklace’s beautiful, timeless design comes in two versions and is made with either 925 silver-rhodium or rose-goldplated 925 sterling silver. Each version comes with two 45-cm-long chains, leather and silver / rose gold, and can be worn in four ways. The serenity prayer engraved on the back and it suits both men and women. Also available with gold-plated 18 carat rose gold.
BARNASILFURMEN FRÁ VERA DESIGN Þetta glæsilega barnasilfurmen er rhodiumhúðað og er hannað af Írisi. Það skartar kristnum trúartáknum og kemur með 36 cm langri silfurkeðju. Þetta er men sem vex með barninu. The Infinity children’s necklace is both beautiful and a timeless design, and is made with 925 silverrhodium. It comes with a 36-cm-long silver chain. This is the perfect gift for children at any age.
Söluaðilar Vera Design á Íslandi ICELANDAIR Saga Shop
Georg V. Hannah Reykjanesbæ
Palóma skart Grindavík
Meba Kringlu og Smáralind
Karl R. Guðmundsson Selfoss
Bláa lónið Grindavík
Rhodium Kringlunni
Dýrfinna Torfa Akranesi
Gullsmiðurinn Mjódd
Epal Hörpu
JB Akureyri
Klassík Egilstaðir
GÞ skartgripir Bankastræti
Póley Vestmannaeyjum
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74 Fashion: 18 Babydoll 20 Kolbrún’s Wishlist 22 1500 For Fashion Festival 26 Aldebaran 36 Flower Power 38 Móeiður’s Wishlist 40 Anita Hirlekar Sense of Texture 46 Jumpsuits 48 Pyjamas 52 Icelandic Design Centre 50 Capes & Hoods 57 3 Looks 66 Robes after Midnight 74 Steinunns Wishlist 76 Seethrough Gala 77 Square Shoulder’s
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Lifestyle: 14 RFD Recommends 16 My Reykjavík 64 Loves Reykjavík Loves 80 RFD Cocktail by Leó Design 56 From There, to Here & Beyond 58 Mixing the Old and the New 62 Icelandic Designs for your Home Beauty: 68 New In 70 Beauty Buzz 72 Editor's Wishlist 71 Q&A with Antonio Corral Calero 78 Icelandic Skincare Products
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INDULGE IN THE ROMANTIC ATMOSPHERE OF SIGLO HOTEL Siglo Hotel is based by the fresh North Atlantic Ocean and located by the harbour at the heart of Siglufjordur, Iceland’s northernmost town.
Snorragata 3b • 580 Siglufjordur • 461-7730 • www.siglohotel.is
Front cover
Photographer: Rut Sigurðardóttir. Art director and stylist: Sigrún Ásta Jörgensen. Model: Karítas Lotta. Eskimo Models. MUA: Ástrós Erla Benediktsdóttir. Hair: Katrín Sif Jónsdóttir. Stylist assistant: Berglind Lára Bjarnadóttir. Turtleneck dress: EYGLO Turtleneck T-shirt: Won Hundred Jacket: Anita Hirlekar Skirt: Anita Hirlekar Earrings: SIX Journalists: Ásgrímur Már Friðriksson Hannah Jane Cohen Svava Jónsdóttir Þórunn Hannesdóttir Graphic design & layout: Hannah Hagemann Helgi Loftsson Advertising: Arnar Sveinsson Garðar Sigurjónsson Hjörtur Sveinsson Ólafur Valur Ólafsson Photographers: Neil John Smith Rut Sigurðardóttir Ólöf Rún Sigurðardóttir Photo database: FirstView Proofread by: Mary Frances Davidson Emilía Sjöfn Kristinsdóttir Special thanks: Þórunn Hannesdóttir Printed by: Kroonpress AS. Publisher: Art & Literature / Guidecompany Köllunarklettsvegur 1 104 Reykjavík Iceland Tel (+354) 5530022 www.rfd.is rfd@rfd.is
reykjavikfashion reykjavikfashion rvkfashion All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any further storage and retrieval system now known or to be invented, without permission in writing from the publishers, and copyright holders. We have done our utmost to contact copyright holders and we apologize for any omissions, which are wholly unintentional. We are happy to make any corrections, should it be necessary in subsequent issue of Reykjavík Fashion & Design. Prices are best estimates and subject to change. For more information go to www.rfd.is
FUR WORKSHOP & STORE SNORRABRAUT 56 | T. 588 0488 | FELDUR.IS
Letter from the Editor
The Craft of Living
W
hat an incredible year 2016 has been. We started Reykjavík Fashion and Design in March last year and we are incredibly proud to have hit the one year milestone. We have had successes and setbacks and we have learned a lot. We have made good friends and added some of them to our team. I am truly grateful and would like to express my thanks to you, our devoted readers who have joined us on this journey. In this special edition we go deep into icelandic design. We talk to Halla Helgadóttir, the Managing Director of The Icelandic Design Centre. She spoke with us about the history and development of The Icelandic Design Centre and gave us her insights on hallmarks of icelandic design. We also pick the brain of Kolfinna Von Arnardóttir, the new CEO of Reykjavík Fashion Festival, an extremely important platform for icelandic designers to showcase their work to both Icelanders and the global community. Our fashion editorial features exclusive icelandic design and is shot by Rut Káradóttir and styled by the lovely and talented Sigrún Ásta Jörgensen. We continue to give you all the new and best trends that 2017 has to offer and show you what is available in stores around Reykjavik. We hope you find inspiration in our articles and make sure to keep an eye out for our toplists sections for items you can buy today and wear tomorrow
Ingibjörg Björnsdóttir EDITOR IN CHIEF
Zara 2,990 ISK Lindex 4,595 ISK
Vero Moda 7,590 ISK
Húrra Reykjavík 16,990 ISK
Zara 3,995 ISK
Lindex 8,995 ISK Vero Moda 1,990 ISK
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Gallería Reykjavík 74,000 ISK
Gallería Reykjavík 74,000 ISK
Joe & the Juice / Green Mile 1,200 ISK SPECIAL EDITION | DESIGN MARCH 2017
RELAX - ENJOY - EXPERIENCE - WelComE TO Mývatnssveit -
SPECIAL EDITION | DESIGN MARCH 2017
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www.jardbodin.is · phone +354 464 4411 · info@jardbodin.is
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RFD recommends
BLÆTI We are a huge fan of Blæti, blæti can mean a few things but to translate directly to fit the concept it would be “obsession”. Blæti is also a new Icelandic fashion magazine founded by Saga Sigurðardóttir and Erna Bergmann. It is a magazine about women, men and the beauty of imperfection. The magazine is available at most bookstores. For more info: blaeti.is.
Reykjavík Fashion Festival We have a lot of creative fashion designers in Iceland and RFF is a huge component in helping Icelandic designers by creating a platform for them to showcase their designs. The festival consists of amazing fashion shows and other exciting events. We at RFD are very excited and will hopefully see you there. For more info check out : rff.is.
Harpa Design Talks Design Talks is the keynote event of Design March and is a day of inspirational talks by leading designers and design thinkers on the impact and relevance of design. If you are into design of any kind then this talk is going to inspire you, with people like Alexander Taylor, a London based Designer that has among other things worked on product development for Adidas and other creative professionals. For more info check: designmarch.is
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SPECIAL EDITION | DESIGN MARCH 2017
SPECIAL EDITION | DESIGN MARCH 2017
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My Reykjavík
WHAT DO YOU
LOVE ABOUT
REYKJAVÍK? ROGER GRAY Writer Ever since I first set foot in Iceland some 15 years ago I have had a smouldering love affair with it’s capital city and her people. Reykjavik is a city on a human scale surrounded by a breathtaking landscape on an epic one. But for such a compact capital you are never at a loss for something to do, from having a drink with friends in ölstofan (the best bar in the city, where you can find yourself sitting between a ballet dancer and a philosopher discussing the finer points of the last Olympics) to taking a walk up to the simply stunning cathedral or sitting down to an amazing meal in 3 Frakkar, Reykjavik is always surprising and endlessly entertaining. It is also just so effortlessly cool. Now that’s not something many places can lay claim to.
SESAR A Musician and Film maker I grew up in different parts of the capital before moving to Kópavogur, Iceland’s second largest city. What I like most about both places is that how close they are to nature. A hidden gem in the vicinity of Reykjavík is Heiðmörk park and also close to the city center is the icelandic urban forest of Öskjuhlíð. Growing up in the neighborhood of Hlíðar was an ideal place for me and my childhood friends to run and bike off into the hillside of Öskjuhlíð, get lost and then follow one of many natural paths that lead out towards the domestic airport or down to the Ylströnd (Nauthólsvík). As I grew and my family moved to Kópavogur and I was introduced to the wonders of being a bohemian. Meeting friends at coffee houses and spending the afternoon drinking tea discussing culture, politics and everything inbetween.
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SPECIAL EDITION | DESIGN MARCH 2017
My Reykjavík
KIRSTI ESCH Opera Singer I always say I’m going to be a good tourist and go see more of the natural beauty Iceland has to offer. Then, I fall into an inevitable cycle of barhopping. My Reykjavik is more people than places. but there are several places I love precisely because I always find my people there. I like to start by nerding out over the craft beer offerings at Microbar or Kaldi, visiting bartending friends at Loft and KEX, and warming up over whatever delicious vegan soup Gardurinn has to offer. I have to do a little shopping at Dead Gallery and stop by 12 Tonar to have the guys pick out a few albums for me. All roads usually lead to Kaffibarinn at the end of the day. My favorite thing of all is going to Vesturbæjarlaug the following afternoon. The swimming pool culture of Reykjavik is really special.
UNNUR VALA GUÐBJARTSDÓTTIR Clinical Psychologist Reykjavik is a great place to live with kids. There are lots of green open areas, playgrounds and football fields. We live about 100 metres from the sea and its nice to go down there for walks or to play football. My daughters also love to go swimming and we can spend hours and hours in one of Reykjavik´s many outdoor swimming pools. There are also lots of museums to go to with kids, for example Árbæjarsafn which , is an open air museum where you can see how life was in Reykjavik in the past. My girls have also been to the Whales of Iceland museum many times, where you can learn about different whale species. When it’s not too cold or windy I recommend going with kids to Viðey, a small island just outside Reykjavik. A day spent in Viðey can be very memorable for children. On a nice day we like to take the bus to downtown Reykjavik (we could walk but the girls think its much more of an adventure when we take the bus). There is always a nice atmosphere downtown, no matter what the season is.
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Lindex 1,895 ISK
Mathilda 39,990 ISK
Lindex 5,595 ISK Lin d 5,5 ex 95 ISK
Zara 6,995 ISK
Alexandur McQueen Maia 6,990 ISK
Babydoll
Chloé
The look of romance is all up in the air and this spring is all about being playful and girlie.This trend wakes up the six year old in all of us and was seen all over the catwalk for spring 2017. Think pale colors with denim or even black skirt if you don't want to go full on Babydoll.
Maia 0 ISK 16,99
Maia Prices may vary
Lindex 1,495 ISK Zara 8,995 ISK
Maia Prices may vary
Zara 11,995 ISK
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SPECIAL EDITION | DESIGN MARCH 2017
Fashion
Fendi
Hú rra R 9,9 eykjav 90 ISK ík
Topshop 4,590 ISK
38 þr 82,70 ep 0 ISK
Húrra Reykjavík 18,990 ISK
Zara 7,995 ISK
Linde x 5,595 ISK
Lindex 5,595 ISK
Lindex 6,595 ISK
SPECIAL EDITION | DESIGN MARCH 2017
Vero Mo 4,590 da ISK
Fendi
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Fashion
Epal 4,600 ISK
Fotia.is 9,990 ISK
Húrra Reykjavík 18,900 ISK Nola 5,990 ISK
Kolbrún's Wishlist Kolbrún is a 25 year old fashion blogger of femme.is. She is a dog fanatic and loves everything concerning fashion, design, travelling and photography. Kolbrún lives with her boyfriend Bjarni Þór and their french bulldog Roskó in the west side of Reykjavík. She was kind enough to share some of her items on her wishlist. Follow her on Instagram & Snapchat: kolavig
Snúran 75,900 ISK Hlín Reykdal 24,000 ISK
My Concept Store 8,900 ISK
Líf og list 9,180 ISK ( 2 )
Lýsing og hönnun 30,990 ISK
Selected 1,990 ISK
Ormsson 58,000 ISK Jör 27,990 ISK
Húrra Reykjavík 15,096 ISK
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Norr 11 444,000 ISK SPECIAL EDITION | DESIGN MARCH 2017
Case Studies
04.03.– 23.04.2017
Product design into the 21st century
Kjarvalsstaðir Flókagata 24, 105 Reykjavík SPECIAL | DESIGN MARCH 2017 Bus no. 1,EDITION 2, 6, 11, 13
Open daily More information www.rfd.is | REYKJAVÍK FASHION &atDESIGN | FASHION | 21 artmuseum.is
Interview
“Creative Consciousness” At The Reykjavík Fashion Festival 1500 FOR FASHION FESTIVAL WORDS BY: Hannah Jane Cohen PHOTOS: Neil John Smith & Courtesy of Kári Sverriss & Reykjavík Fashion Festival
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SPECIAL EDITION | DESIGN MARCH 2017
Interview
T
he Reykjavík Fashion Festival will be held for the 7th time this March from the 23rd to the 26th. With everything from fashion shows to art installations, the RFF weekend is sure to be the hub of the Icelandic fashion year—four days of nonstop inspiration and awe. To hear more about the festival and this year’s iteration, we sat down with RFF CEO Kolfinna Arnardóttir. Though Icelanders are undeniably fashionable, you don’t really think of Reykjavík when you think of a fashion capital, nor one that is on the global map for having a fashion week. But there are a lot of talented designers here so this festival sounds really exciting! Can you tell me about how it was started? Well there were not many opportunities for fashion designers in Iceland, both to work in the country and to be seen abroad, so a few independent designers joined forces and started the festival in 2009. When it started, it had around 200 guests, but it’s since grown to become one of Reykjavík’s biggest festivals. The last had about 5000 guests, which is huge for the country. How does it differ from other fashion showcases or fashion weeks abroad? We are doing everything differently than fashion weeks abroad. This festival is for us, an opportunity to help Icelandic fashion designers evolve as artists and creators and get the experience they need to reach international standards. We are not New York Fashion Week. We are not London Fashion
SPECIAL EDITION | DESIGN MARCH 2017
Week. We are not Paris. We are not Milan. Those cities have their own characteristics as well as a whole spectrum of different designers. Reykjavík is a totally different situation and we want to promote that. We want to promote the Icelandic aesthetic. We only started in 2009-2010, but we have already gained some international attention for Icelandic fashion. Wait—you just said that RFF has a different aesthetic than other festivals worldwide. What do you mean? Well, we are still trying to emphasize and figure out what exactly we are compared to others. This is the first festival that I’ve lead and one of the first things I did was put together a team to try and figure out what exactly Icelandic fashion is and if we could find an umbrella term that most designers could collect under. What we found was that most of them were emphasizing sustainability, you know, environmentally friendly products, but not in typical ways. We made a word for this: “creative consciousness”.
“We have lots of designers that are doing really cool stuff here and exploring sustainability in different ways.” We think this is the thing that Icelandic designers are doing well. “Creative Consciousness”: That’s a really powerful and evocative sentiment especially in our world that’s so focused on fast-fashion. Well I am not saying that everything everyone is doing is totally environmentally friendly or sustainable, but rather that Icelandic artists are very focused on the process. All the designers here know completely from beginning to end where their production is coming from and where their product is going. It’s the quality that matters, good work and detailing, rather than producing a big bulk of material. Yes. Handmade or in small batches rather
than in a largescale factory in Bangladesh. Yes, no children workers or anything like that. Can you give me some examples of “creative consciousness”? There’s an Icelandic brand “Another Creation” that last year made a jacket where you could remove the arms and change them. Therefore you don’t need to buy many jackets, you just need that one. We also have another brand “As We Grow” that makes high quality children’s wear. It’s designed to last for years so that it can be passed from child to child. We also have many designers who use old materials or environmentally friendly colors. It’s also popular here for brands to only produce items after they are ordered so there is no waste. We have lots of designers that are doing really cool stuff here and exploring sustainability in different ways. It’s funny, some of them don’t even know it! When I started this dialogue with designers, many of them realized during our conversation what they were doing. They hadn’t figured it out themselves yet, it was just part of them. For the festival, we try to push them to look at this and put a spotlight on it but of course, we are not telling them what to do. We just want to emphasize these unique aspects. You just recently took over the reins o f R F F a s C E O — wh a t i s yo u r background? Were you in fashion? I am from the media actually, so I think as I enter this festival I am very interested in making a story for the outer world to see how Iceland is and the environment all Icelanders grew up in, you know surrounded by nature and powerful natural forces. We are using this idea in our new brand image that we are about to launch—this mystic urban effect. Running such a large festival with so many different people and events must be difficult. What’s been the biggest challenge so far? Definitely understanding the needs of everyone. There’s a lot of business and there’s a lot of politics involved. Me, I came in with the idea that together we can accomplish more than we can if we don’t join forces. Designers though, are in a very competitive environment. This is a
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mindset in the Icelandic fashion community because fashion is a very hard business here. Designers have had to really work to gain any attention. Hopefully though, we—with this festival—will change this mindset and together, in the coming years, we can achieve great things together. You told me before that you had been to the festival as a reporter before becoming its CEO. Can you tell me the moment you knew that RFF was something special? It was last year. I just came back from Milan, where I was very connected to the fashion environment. It had only been 6 years since the fashion festival started and it was still small, a grassroots event for the industry that regular people weren’t very involved in. Anyway, I was at the show in the press section covering it when I just looked around and thought “Wow! We’ve come this far.” It was a big event for Reykjavik but I believe that we can go further. We are a nation of 300,000. Our fashion scene is young but that’s a benefit, because then we can do whatever we want. This year’s festival will also be a trial for me to get experience so next year we can do lots of new things. We are looking at things like fashion shows under waterfalls—the possibilities in this country are endless and these ideas are what the international media wants to see. They want to be awestruck, to see something they cannot see in any other country. RFF can do that. Who are some of your favourite Icelandic designers?
“Our fashion scene is young but that’s a benefit, because then we can do whatever we want.” [Laughs] I don’t want to answer that. I love all of them! I guess I appreciate all of them for different aspects in different senses. All of them live and strive for this, for fashion. Ok, ok. We will go to the festival to check them all out. In general though, how has Icelandic fashion changed since you were a child? We didn’t have any Icelandic brands or fashion houses, until more recently. We are still getting there but we have a nice environment now. If you walked Laugarvegur even 5 years ago, it still had a small village atmosphere, but now it is growing and growing. We are reaching and connecting to the world in this sense. A lot of people have gone abroad and studied fashion and worked in fashion there and now come back with rich experiences and inspiration. They are changing things. With RFF we want to connect Icelandic designers to the world. It’s small steps, but there is really so much talent here. Ok, now for the million dollar question: How would you describe Icelandic
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fashion? How is it different from other countries? We are really critical. Icelandic people have high standards. Icelandic fashion designers do not produce trillions of hundreds of kronur jackets made with extravagant materials. We are down to earth, in line with Scandinavian design and conservative. We are different from Norway, Sweden, and Denmark even though those are the places we are most like. Really though, if you go to any country, you can pick out an Icelandic person instantly. There’s a look to it, and it’s more than just the black! We are laid back and conservative but also artistic. Somehow we mix all these elements together. Also, we don’t try to be someone else that we are not or chase the look of other scenes. We at RFD are so excited for our RFF weekend. How do you see the festival progressing in the next few years? Oh, it will get bigger. This years festival will be a lot about developing the new concept and direction. Then we can work on entering the international fashion world and gaining more attention for our designers in the coming years. Most importantly: What will you be wearing? That’s my biggest concern! What if I get all busy and then look down and say “Oh no!”? Alright no, it’s not my biggest concern. That said, I actually haven’t thought about it. Maybe something really easy and black. Minimalism. A black dress—that’s Icelandic fashion.
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SPECIAL EDITION | DESIGN MARCH 2017
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Aldebaran Photographer: Rut Sigurðardottir. Art director and Stylist: Sigrún Ásta Jörgensen. Model: Karítas Lotta. Eskimo Models. MUA: Ástrós Erla Benediktsdóttir. Hair: Katrín Sif Jónsdóttir. Stylist assistant: Berglind Lára Bjarnadóttir.
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SPECIAL EDITION | DESIGN MARCH 2017
COAT REY UNDERCOAT EYGLÓ TJULL DRESS STEINUNN EYJA PANTS KAREN MILLEN SHOES STINE GOYA / GEYSIR EARRINGS SIX
COAT REY UNDERCOAT EYGLÓ EARRINGS SIX
FUR COAT KAREN MILLEN SWEATER MILLA SNORRASON FISHNET TOP HILDUR YEOMAN PANTS KYRJA SHOES KALDA BAR STOOL HEDOPLAST
TRENCH COAT A.P.C / GEYSIR FRINGE TOP ANÍTA HIRLEKAR EARRINGS SIX HAT JANESSA LÉONE / JÖR
TRENCH COAT A.P.C / GEYSIR FRINGE TOP ANÍTA HIRLEKAR FRINGE SKIRT ANÍTA HIRLEKAR BELT SPÚTNIK SHOES KALDA EARRINGS SIX HAT JANESSA LÉONE / JÖR
SWEATER WOODWOOD / GEYSIR TJULL SKIRT ANDREA BY ANDREA SCARF YVES SAINT LAURENT VINTAGE / STEFÁNS BÚÐ SHOES KALDA EARRINGS SIX
BLACK FRINGE JACKET REY FRINGE TOP ANÍTA HIRLEKAR SEQUIN PANTS HILDUR YEOMAN
Fashion
Flower Power
Chloé
Think Bohemian, 70's to 80's fashion trends and floral feast for the eye. There is something so positive and uplifting about this trend and it is probably because flowers represent something new, fresh and alive. Those words could just as well be the catchphrase of Reykjavík Fashion and Design!
Michael Kors
Balenciaga
Maia 12,990 ISK
Lindex 3,695 ISK Lindex 4,595 ISK
Lindex 1,895 ISK
Zara 14,995 ISK
Kiosk 0 ISK 34,90
Celine
Húrra Reykjavík 3,990 ISK
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Lindex 5,595 ISK SPECIAL EDITION | DESIGN MARCH 2017
Fashion
Hlín Reykdal 22,000 ISK
Scintilla 19,900 ISK Epal 5,950 ISK
Móeiður's Wishlist Móeiður is from Akranes, a town on the west coast of Iceland. She lives in England with her boyfriend who plays football for Bristol City. She has a passion for fashion and healthy lifestyle. Móeiður is one of the bloggers from femme.is so make sure to check out her blog: femme.is/ editor/modeidur
My Concept Store 22,900 ISK
My Concept Store 8,900 ISK
Snúran 9,900 ISK
Líf og list 13,580 ( 2 pcs.) ISK Ilmolíulampar.is 18,900 ISK
Selected 31,905 ISK 11 Ep ,5 a 00 l IS K
Kastania 55,900 ISK GK reykjavik 59,995 ISK
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Nola 3,990 ISK
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SPECIAL EDITION | DESIGN MARCH 2017
Interview
Anita Hirlekar sense of texture WORDS BY: Ásgrímur Már Friðriksson PHOTOS: Courtesy of Anita Hirlekar
A
nita Hirlekar is without a doubt one of the most exciting Icelandic fashion designers to emerge in recent years. With a
keen eye for textiles, Anita Hirlekar harnesses an original vision and an extraordinary sense for fashion. Her garments pulsate with energy and they showcase graphics that seem like woolen fireworks flowing throughout the silhouette of each piece. These special garments are all carefully made by hand and each are covered in Anitas signature embroidery. As an alumni from one of the most prestigious design schools in the world, Central Saint Martins, the designer has hit the ground running after receiving a widespread critical acclaim with her graduation collection at London Fashion Week. The young designer has quickly caught the eye of the fashion world with her distinctive designs. Elle DK has listed her as one of the upcoming Scandinavian designers and Vogue Italia voted her as one of 200 emerging international designers. Though the designer is staking her claim to the international fame in the world of fashion, she herself resides far away from the glitzy life of fashion. Anita has chosen the calm life of seclusion but she currently resides in the small city of Akureyri, way up north in Iceland, where she conjures up gorgeous designs with patience and ease. We caught up with this elusive designer to get a better insight into the mysterious world of Anita Hirlekar.
Interview The Spark For Fashion The desire to create something has always been with me, since I can remember. My mother is a textile designer and growing up at her studio I was constantly creating something with my hands from an early age. Also, my grandparents manufactured leather merchandise, so craftsmanship has always been a big part of my life. The decision to make fashion as an occupation came later. This one summer I decided to go London to work. There I discovered Central St. Martins and that it was regarded as the best fashion design school in the world. It was then and there that I decided to turn my hobby of interest into a profession. It really wasn't a complicated decision. Guidance Early on in my studies, my teachers noticed my sense for texture and colors. They suggested that I'd do my BA studies at the department called Fashion Design with Print, there the main focus was on screen printing, textile designs and prints as well as garment designing and pattern making. There I would later on evolve and nurture my strengths. The Access To Creative Powerhouses One year of the BA course is based on work experience. The students must go out into the world and intern at fashion houses. For my internship I chose to work at Christian Dior in Paris and Diane Von Furstenberg in New York. My Internship at Dior, was an important experience. There I worked closely with the designers and was able to gain an insight into the world of high fashion. At that time John Galliano was still the head designer and being able to work with him was a privilege. The Competitive Spirit of St. Martins The forth year is the final year of the BA course and in those final two semesters we work on our graduation collection. Then the competitive spirit is very high. Only 40 students out of 130 get the opportunity to show their collections in front of journalists and important industry people but the schools graduation show is part of London Fashion Week. That really sets the bar quite high, the students desperately want the chance to showcase their work at that show because there is a lot at stake. That show can open many opportunities for the students post graduation. I was one of the students that got chosen to show and I received great feedback, which led to me being invited back to St. Martins for the Masters course, where I later specialized in Textile Design. 42 | DESIGN | REYKJAVĂ?K FASHION & DESIGN | www.rfd.is
The Fundamental Difference Between BA and Masters The MA course is vastly more demanding than the BA years. The teachers demand excellence of their students and therefore the workload is enormous. You could compare it to military disciplinary, where one is broken down and rebuilt from the bottom up. It comes as no surprise that the dropout rate is high during the MA course but almost half of the students give up during the first year. Though there is immense pressure, it is a massive learning curve. You learn to stand by your work and gain the ability to explain your ideas thoroughly. If you do not believe in your work and aren't able to stand by them, the teachers will tear you apart. These are harsh life lessons but you rise from them stronger and more secure. Giving you the ability to tackle almost any obstacle in your path. The fashion business is a really fast paced industry, you have to be an endless source of new ideas as well as being able to devel-
op them in a short amount of time. If the teachers do not see quick improvements in your work, it is a sure failure. I did really well during my MA years. I was again invited to be one of those to show at the graduation show at LFW but out of a group of 22 we were only 11 that were invited. Life After St. Martins. My studies opened many doors for me, as an example I already had begun working at BVLGARI before graduation. I also worked later on for J.Crew in the States and Ashish Gupta in London. Early on in my career there were surrounding motivations for me to venture out with my own label. The real ignition for that was when I was awarded with the Fashion Special Prize for my MA graduation collection at the International Talent Support, the collection was also chosen as one of the best graduation collections in the UK for 2014 by FASHION SCOUT in London. It was a huge validation for me and subsequently
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Interview I was offered to show a collection at LFW which I have done ever since September '15. Devotion For Textiles And Craftsman ship I am really infatuated with color and texture. It really is a great challenge to find the right balance between those two. It demands time and effort. I am always cutting away pieces and reworking something new in if something isn't working right away. I rarely start the design process by sketching but I begin by making textile swatches which I'll then apply to flat models and photograph. That procedure allows me to discover something new and unexpected. Possibly a new color combination that I would never have thought of in the first place. The textile is always the first thing I start with, without it for me nothing will add up. I don't rush that process but I take time for that development and the search for solutions. Nothing ever happens until I settle on the color scheme The Time Consuming World of
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Embroidery I find that the real beauty of embroidery is that it can't be done in a rush. One has to embody patience and ambition to master it, which isn't an ability everyone has. Doing stitchwork is a bit like painting, I can work on it forever by adding on to it, never really getting that feeling the piece is genuinely ready. For instance, making a custom made garment for a client can take everything from one week to one month. Creative Stimulation It can be the most unbelievable things that can jumpstart your imagination. Everything from an object found at a flea market, to an old fabric swatch or an art piece. I collect touchable objects, like statues and cloths. I always think greatly about textures and colors that make me want work outside of my comfort zone. I have a vast interest for the arts. I seek inspiration from art museums, going to photography exhibitions and so forth. It usually gives me a new and fresh insight on what I want to work with next. If truth be told I like to research things that
have nothing to do with fashion, if I would only look at what was going on in fashion nothing new would emerge. The Ideology My designs will always baer the signature of being made by hand. The idea is to offer women artistic clothing with a strong focus on elegance and femininity. Clothing that plays well with their personality and demands attention. So far I've been focusing on establishing my label slowly but surely. As a young designer you must have a strong opinion and be able to find ways to stand out from the crowd. I already have a great network abroad and the goal is to produce a selective amount in Iceland and keep exhibiting the collections abroad for an International clientele and media. The Quiet Life There is a certain benefit of being stationed in Iceland both is the tempo calmer and also there is less stimulus from the surroundings. There are always pros and cons to every location but this setup suits me. I collect ideas and inspiration from abroad which I'll then work through in the quietness back home. I do travel a lot and it is always good to return home to recuperate and build up energy for my next business voyage. Keeping a close business relation with you client is key, so in the near future I will be relocating my studio from Akureyri to Reykjavik. The Pros of Being From Iceland While I'm overseas, I'll always introduce myself as an Icelandic designer and my work is labeled MADE IN ICELAND. That is continuously exciting for the costumer and that slogan makes us unique at the international field . The Transition To Accessibility Recently I've been working a lot with developing my embroidery into prints. The goal with the upcoming collections is to focus more on color compositions then embroidery, therefore making each item less like an piece of art and more accessible for the general public. In the next collection, which will debut early in 2017, the main emphasis will be on more accessible clothing but of course I will still have items that demand deliberation and attention to handmade items and their importance. For more information on Anita Hirlekar: anitahirlekar.co.uk cargocollective.com/anitahirlekar
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art souvenir Art souvenir is a series of small format books in English, celebrating the work of outstanding artists from across the world. The books are lavishly illustrated and feature a concise overview of each artists oeuvre and life with short quotes and photographs from the artists life. The series include books on three key figures from the Icelandic art scene: KJARVAL, the pioneer of Icelandic landscape painting, ÁSMUNDUR SVEINSSON, a key figure in modernist sculpture and Iceland’s most famous Pop Artist, the Paris based ERRO.
Erro
Jóhannes Kjarval
Ásmundur Sveinsson
Viking Art
Bertel Thorvaldsen
Akseli GallenKallela
Edvard Munch
Skagen Painters
Gustav Vigeland
Hundertwasser
Francis Bacon
Available at Reykjavík Art Museum, National Gallery of Iceland and on Amazon
Fashion
Jumpsuits There is something especially attractive about wearing a jumpsuit and the trend is definitely here to stay, and much in the spirit of the comeback of the 80's style fashion. Cover your jumpsuit with a jacket when you go to the office or add a white t-shirt underneath to be more street.
Maia 22,990 ISK
Vero Moda 7,590 ISK
Lindex 2,795 ISK
Maia 12,990 ISK Skór.is 21,995 ISK
Gallerí Sautján 26,995 ISK
Zara 3,995 ISK
Maia 14,990 ISK
Topshop 4,590 ISK
Skór.is 21,995 ISK Zara 6,995 ISK
Zara 4,995 ISK
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Vodafone 4G
Choose Vodafone Iceland With Vodafone, you gain access to an extensive 4G network in Iceland with excellent 3G/4G roaming connectivity, no matter whether you’re on sea or land. Share your memories by using Vodafone’s prepaid mobile starter kit with voice and data. Vodafone Power to you
PHOTO
Buy your prepaid SIM card at Keflavik Airport, What’s On at Laugavegur 5 and Tryggvagata 11, t Macland, Vodafone stores, N1 fuel stations all around Iceland, and at our network of resellers.
Fashion Prada
Lindex 8,995 ISK
Mathilda 44,990 ISK Lindex 8,995 ISK
Lindex 1,095 ISK
Pyjamas Zara 6,995 ISK
Maia 22,990 ISK
Who doesn't want to wear pyjamas all day everyday? Now you can bring this awesome trend to the outside world with pride. Wearing head to toe in pinstriped pyjamas or even in a nighty is the “new” work outfit.
Lindex 3,695 ISK
Vero Moda 4,790 ISK
Lindex 11,995 ISK
Tips
Lindex 9,995 ISK
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Keep it in neutral and dress up with heels or down with flats or sneakers and add low key accessories to compliment the outfit. SPECIAL EDITION | DESIGN MARCH 2017
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Fashion
Bestseller 4,390 ISK Bestseller 4,990 ISK
Capes & Hoods Vero Moda 5,990 ISK
Maia 14,990 ISK
We think this superhero trend is wonderful and helps channel your inner Wonder Woman. There is something glamorous and elegant about wearing a cape and you can either dress it up by wearing heels and skinny jeans or tone it down by putting on your favourite sneakers and slacks.
Bestseller 6,293 ISK
Skór.is 8,995 ISK
ýrin /M tir t ó d ISK óns Prj ,500 17 Vík
Vero Moda 1,990 ISK
Zara 6,995 ISK
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Húrra Reykjavík 16,990 ISK
Gallería Reykjavík 37,730 ISK SPECIAL EDITION | DESIGN MARCH 2017
Galaxy Pod Hostel
Address: Laugavegi 172, 105 Reykjavík Tel.: +354 511-0505 +354 777-5805 www.rfd.is& | REYKJAVÍK FASHION & DESIGN | FASHION | 51 E-mail: galaxy@galaxypodhostel.is Web: www.galaxypodhostel.is
SPECIAL EDITION | DESIGN MARCH 2017
Interview
THE ICELANDIC DESIGN CENTRE
FROM THERE, TO HERE & BEYOND WORDS by: Þórunn Hannesdóttir PHOTOS: Courtesy of the Icelandic Design Centre
T
ell us about you and your role within the Icelandic Design Centre: My name is Halla Helgadóttir and I am the Managing Director of the Icelandic Design Centre, I am a Graphic Designer by profession and have 17 years as a designer before coming to the Design Centre. Can you explain to us what the Icelandic Design Centre is? The Icelandic Design Centre is a Cooperative owned by the Icelandic design community. Which is formed of 9 different Associations, the association of Fashion Designers, Gold Smiths, Product Designers, Architects, Interior Architects and Furniture Makers. The Icelandic Design Centre was formed to work on the dialogue between designers in Iceland and the rest of the world. It is backed by two ministries in Icelandic government and our main goal is to promote design as a vital part of the Icelandic economy and businesses. From my experience working with other design Centres around the world, I have to say that the Icelandic Design Centre is different compared to other design Centres and the main difference would have to be the fact that we are owned by the Icelandic designers and therefore we have a direct
dialog between the designers and the government. In that way, we can say that we are really backed by thousands of Icelandic designers, which in itself is very unusual and unique. Let’s talk about Icelandic design. What sets our designs and designers apart from the designs or the designers coming from our neighboring Nordic countries? One of the first things that I always mention when confronted with this question is that we have a very young design society in Iceland. Especially when it comes to Fashion Design and Product Design for example, Graphic design and Architecture have a much longer history here in Iceland and therefore they are more developed then the other professions. We as a nation have of course so much
“The Icelandic Design Center was formed to work on the dialogue between designers in Iceland and the rest of the world.” in common with the other Nordic countries so the societies have a lot of similarities. But perhaps the main difference lies in the history of production in each country. The Icelandic fashionand Product Designers, in my opinion, are a very innovative profession and they spend time searching
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for different materials, forms, and ways of manufacturing, trying to figure out and decide where to spend all their energy and creativity. They are not bound to certain materials because in Iceland we don’t have a strong background in certain materials and or manufacturing. Unlike the designers from our neighboring countries that have a much stronger background in certain materials like wood for example, or their forests, their color and manufacturing. Even though we don’t have the same heritage that our neighboring countries have regarding materials and manufacturing it allows and pushes our designers to be more experimental and open-minded than they otherwise would be. So in a way, it also makes them freer to work on their designs without preconceived notions of production I don’t think I can describe the aesthetics and the integrity of Icelandic design as such in a few words. But you can choose to see something as faults but when you look at them in a different light those faults become strengths and they often become the things that end up defining you. So for an example, we don’t have a huge design star in Iceland, so there is a possibility for this generation of designers to be a design star, not that the road to becoming a design star isn’t difficult enough, it’s just that we don’t have a design star already casting its shadow on the designers in Iceland at the moment. So we are looking at a generation that is paving the way for future Icelandic designers and that is a very exciting thought. The Icelandic Design Centre has been the organizer of Design March in Iceland each year since 2009. Tell us a little bit about Design March. Design March is our annual design festival in Iceland where we have designers SPECIAL EDITION | DESIGN MARCH 2017
Interview
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exhibiting everything from fashion to furniture, architecture to food design. We always try to get all the best and new designers and companies participating in Design March each year, and each year we try to further develop and improve the show in some way. The majority of designers participating in Design March are Icelanders, but for designers coming from abroad to participate in Design March we don’t really have a set application form instead we try to connect them with other Icelandic designers that might be participating in Design March. So in a way we are always trying to grow our network here in Iceland and the network of the Icelandic designers. We are committed to create new connections with people coming from abroad to meet with Icelandic designers in the hope of
I hope that in the near future certain designers will manage to establish themselves and their business, creating household names.” creating new projects and new connections in the hopes of expanding the tiny Icelandic design scene. That is why it is so important to us to get design industry led people to Iceland.
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Have you noticed a better quality of work coming from the designers as the show progresses? Yes, we have noticed quite a lot of difference with the designs in the show and the designers participating in the Design March, mainly how they work and how they have started changing their deadlines to fit the Design March timeline. Designers seem to use Design March as a much bigger focal point in their calendar than they did in the beginning. The first years we had to spend a lot of time pushing and convincing designers and companies to participate in Design March, but then one year suddenly I realized that we didn’t need to do that anymore. So, then we had to start to push larger institutions, art galleries, museums and businesses to participate in the Design March. But the SPECIAL EDITION | DESIGN MARCH 2017
designers, the grassroot has become much more aware and become much more professional, they are better prepared and the experience is ever growing. We also started a meeting for the designers as well as the development of Design March which is called “Designers Meet” and during those meeting, we try to get designers together to discuss what they are going to display during the show and their experience from other shows. It’s an openend process that helps us develop the Design March as a project and has been very successful. It also helps us as organizers and allows us to help the designers in so many ways. We have found that – although we don’t always think so it’s good for all parties to know what is going on both sides, so it is also important for us to keep an open dialog before the show with the designers, regarding our SPECIAL EDITION | DESIGN MARCH 2017
work and organization as well as their work. That way we can avoid some major or minor conflictions that might arise during the show. Especially in Fashion and Product Design. That is because success for these businesses would give other designers and businesses a major positive boost and help build similar companies. So, in the next few years, I would like to be seeing some of the companies and designers in Iceland being able to hire some staff and grow their companies. Do you have a vision that you are working on for the Design Center in the next five years? I would also like to see new possibilities open up for designers in the Icelandic economy. Getting businesses hiring designers where they haven’t in the past. Developing
products and businesses by emphasizing on user experience for example in big business sectors such as the food sector or the energy sector or even the fishing industry – of course, there is a huge opening for designers in that industry. There is already a huge interest in this possibility and a running dialogue. But to be able to act on this opportunity we need the power and funding to make the most out of this opportunity. Finally, I think that design as an industry or as such knowledge is such a crossdisciplinary profession and I believe that it is going to keep growing in the next few years, mixing with bigger organizations, societies, and even the government. My only worry is that it might take longer than we would.
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3 Looks Zara 6,995 ISK
Lind e 2,39 x 5 ISK
Lindex 2,995 ISK
Zara 6,995 ISK
Húrra Reykjavík 16,990 ISK
Saga Shop 11,900 ISK Lindex 5,595 ISK
GK Reykjavík 18,995 ISK Vero Moda 1,990 ISK
Zara 5 ISK 14,99 Maia 10,990 ISK
Lindex 4,595 ISK
Selected 12,900 ISK Mathilda 44,990 ISK SPECIAL EDITION | DESIGN MARCH 2017
rea And ISK 0 0 9 6,
Selected 6,290 ISK www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |
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Mixing the old and the new WORDS by: Svava Jรณnsdรณttir PHOTOS: Neil John Smith
Ingibjรถrg ร orvaldsdรณttir, who owns the fashion store Icons & I, lives in a modern house near a lake. There she mixes the old and the new and the greatest artwork is maybe the view: The lake, mountains and the endless sky.
The modern, two story house stands near lake Elliðavatn on the outskirts of Reykja vík. The view from the huge windows in the living room looks over the lake, mountains and endless sky. “I lived in another house in the neighborhood years ago,” Ingibjörg Þorvaldsdóttir says. She owns the house and the fashion store Icons & I in the shopping mall Kringlan. She and her family have lived
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outside Reykjavik, even in Denmark for two years where they owned some fashion stores. “I always wanted to move back to this neighborhood. We found this house five years ago and fell for the location and the view. We take the dog outside and walk around the lake. It’s just magical”. One house and a hotel stand between the lake and Ingibjörg’s modern white house of around 400 square meters. The other
house is a working farm. Every morning, the cock crows and Ingibjörg frequents her neighbour’s farm to buy fresh eggs. Tourists and other passersby regularly walk past Ingibjörg’s house. People jog and often horses walk as well as trot past the house. It feels like country life in the big city. Blue and pink When entering the house, it’s obvious that Ingibjörg likes to mix the old and the new.
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Interview “I like heavy, cozy and comfortable furniture and then I put some extreme things like lights and some decoration. Some of the furniture is from my mother, who passed away three years ago but I also have more modern things”. Ingibjörg travels a lot and she likes to buy beautiful things from all around the world. She mentions antique chairs from Turkey: One is blue. The other is pink. “Some Turks who were sewing for me in London, have factories in Turkey and just imported some chairs and I bought two of them. I thought they were cool and a little exaggerated”. A huge and very heavy candlestick for seven candles stands on the floor. Ingibjörg bought it in an antique market in Denmark. A chest that once belonged to an American soldier in Iceland stands in the living room. A zebra made of newspapers bought in London is one of the artworks in the living room. Instead of paintings, photographs or just white walls, written messages decorate two walls in the house. They read, “Captain of my fate and master of my soul “ and “I’m the master of my soul and the captain of my fate”. “It’s so good to read these sentences; I can’t read them too often“.
Icons & I Ingibjörg was 13 years old when she began working in a fashion store in Reykjavík. Since then, working in a fashion store has always been her desire. “I had my own shop, Oasis in the shopp ing mall Kringlan. I was 23 years old when I started it and I owned it for many years. I also opened few Oasis stores in Denmark
and then at the shopping mall Smáralind and at Debenhams. You can say that Oasis was a big part of my life for many years”. Ingibjörg and her former husband sold Oasis and then soon after they had their two younger sons. “I have three sons and I had to take a little time off. I started again last year when I opened Icons & I in Kringlan. I’ll probably open Oasis again this year”. Icons & I sells both Icelandic as well as
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Danish design. “The Icelandic design, Júníform, is mainly knitwear. It’s different. It’s unique. It’s known for the prints and the good fitting”. Asked about her favourite designers, Ingibjörg says, “I love Italian design like Cavalli and Dolce & Gabbana. I love statement pieces – big prints and strong colors. I have a rough edge so I like brands such as All Saints as well”.
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Design
Icelandic Designs For Your Home
Kraum 12,900 ISK
Epal 6,600 ISK
Agustav 17,000 ISK Epal 2,800 ISK Saga Shop 3,900 ISK
3,1 Epa 50 l IS K
Kraum 12,900 ISK
Mýrin 6,900 ISK
Kraum 14,900 ISK
Epal 1,350 ISK Kraum 3,700 ISK
Hrím 3,990 ISK
Kraum 39,900 ISK
Hrím 20,990 ISK
Andr 21,00 ea 0 ISK
Hrím 5,890 ISK
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Kista.is 5,900 ISK
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www.vigt.is
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Interview
Loves Reykjavík Loves! WORDS by: Hannah Jane Cohen PHOTOS: Neil John Smith & Courtesy of Visit Reykjavík
“I
t’s an easy job at the moment”. Áshildur Bragadóttir, the director of Visit Reykjavik or Reykjavik Loves, tells me after I ask her how the company is coming along. She smiles—joking of course. It’s not a secret that Reykjavik’s tourism is booming. The city hosted 1.7 million guests in 2016 and is projected to host 2 million in 2017. It was even named the Top Travel Destination in 2016 by Google Search. “Yes, over places like London, NY and Paris.” Áshildur says, almost beaming. “It’s like the eye of the world is now on Reykjavik”. I’m sitting in the company’s new headquarters in City Hall—an open office space peppered with beautiful photographs of Hallgrímskirkja and many busy workers. They’ve just moved their Tourist Information Center, the only one in Reykjavik, from its previous location in Ingólfstorg to this new one on the first floor of the City Hall, directly below these offices. It’s a change Áshildur is excited about. “This new location is, in our mind, perfect for an institution like the Tourist Information Center”. She motions to the walls around us, right on the banks of Tjörnin. “The building is like a pathway to the city”. You can’t talk about the growth of Icelandic tourism without mentioning Visit Reykjavik though. The team not only works on many worldwide tourist marketing campaigns, but are also behind such events as Culture Night (Menningarnótt) and the upcoming Winter Lights Festival, which starts on February 2nd. The Winter Lights Festival will be bigger than ever before, 45 museums will open their doors, 9 swimming pools participate and there will be light installations on many buildings in the capital area, such as Hallgrímskirkja, the City Hall, Harpa and Kópavogskirkja. There will be 150 events in and around Reykjavik. Áshildur can’t give me any specifics on this year’s Swimming Pool Night but eagerly spills the details on one new event—the Northern Lights Run— that they are holding in conjunction with WOW Air. It’s a 5K that goes around the city, starting in Harpa and then traveling through Hallgrímskirkja and downtown SPECIAL EDITION | DESIGN MARCH 2017
Reykjavik. “Everyone will have paint that glows in the dark with glasses and other accessories that glow”. The event has already attracted a lot of interest. Áshildur herself is a born andbred in Reykjavik. Over the years, she’s directly seen how the city has changed with the growth of tourism. “When I grew up, there was hardly anyone walking in the street and you knew pretty much everyone that passed”. She pauses and raises her eyebrows. “Oh, there’s Jói from the bakery, or there’s the guy who works at Landsbankinn”. She smiles. “But today, the streets are vivid from early morning to late at night”. She glances at the win-
dow, which looks out onto a busy Reykjavik road. “I just love going downtown now and seeing the crowds”. But what parts of Reykjavik does the head of “Reykjavik Loves” love? Áshildur first names local art store Fótógrafí as a place she often stops. “They are always adding to their collection so I love searching through the photos there. There’s always something different”. She also names the city view from the top of Hallgrímskirkja as another personal favourite. “But really, there’s nothing better than walking along Laugavegur in the middle of the day”. She stops. “Then maybe a coffee or a trip to the hot tub”!
www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |
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Fashion Kría / Mýrin 34,900 ISK
Lindex 15,995 ISK
Lanvin Burberry
Maia Prices may vary
Saga Shop 16,000 ISK
Andrea 17,900 ISK
Lindex 1,495 ISK
Lindex 6,995 ISK 23 Mýr ,90 in 0I SK
Lindex 1,095 ISK
Robes After Midnight There is something so comforting about wearing “sleepwear” outdoors and with this robe trend we can all feel free to do so and feel incredibly stylish at the same time. Combine robes with sheer clothing underneath, swimsuit or multi layering and you can sleepwalk out the door.
Springfield 5,995 ISK
Gallerý Sautján 5,997 ISK
Maia 22,990 ISK
Maia 14,990 ISK
Ve r 1,9 o Mo 90 da ISK
Lindex 6,995 ISK Kiosk 129,000 ISK
66 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is
Finnska Búðin 49,900 ISK
Mýrin 9,730 ISK SPECIAL EDITION | DESIGN MARCH 2017
Guesthouse Lyngholt Þórshöfn
Scheduled flights all week days from Akureyri - two car rentals in Þórshöfn - get out of the traffic and listen to the silence in our beautiful surroundings. Address: Langanesvegur 12, IS-680 Þórshöfn Tel.: +354 897-5064 e-mail: lyngholt@lyngholt.is Web: www.lyngholt.is
SPECIAL EDITION | DESIGN MARCH 2017
www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |
67
Beauty
NEW IN
Ch an el D im en sio n
YSL The Shock N°1
MAC In Ext The Spo Skinfi ra Dimen tlight si nish Show on Gold
oss r Gl ude a L e Esté
nta age us M o i t ta Flir
MA CB la Eye cktra lin ck G er el
Glitter, smokey eyes and glam was all the rage last year and we are far from over it but 2017 also brings in something new. We go from the matte lip look from last year and transitioning over to glossy lips. The strobing and contouring is out and in comes a welcomed fresh breeze of natural, healthy and glowing skin.
YSL Eye Duo Smoky N°4
YSL Couture Brow Marke
Estée Lauder
Herera
Naked Urban Decay s Ultimate Basic Ur ba Ul n De tim ca ate y N Ba ake sic d s
ze A Bla hbox Smas
YSL Le Cushion
YSL Couture Palette Collector The Street
68 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is
d ke Na s y a c ec asi nD eB ba imat r U lt U
SPECIAL EDITION | DESIGN MARCH 2017
EMERGING BEAUTY TARAMAR ultra pure skin care products contain potent bioactive compounds from hand-picked arctic seaweed and organically grown medicinal herbs. Nature and science come together to return sparkle, smoothness and vitality to your facial skin. The TARAMAR Treasure Chest gift and travel set contains Day Treatment, The Serum, Night Treatment and Purifying Oil.
Find TARAMAR products at Keflavik Airport Duty Free, Hagkaup, Heilsuhúsid, Icewear and Lyf & heilsa pharmacies. SPECIAL EDITION | DESIGN MARCH 2017
taramar.is
www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |
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Beauty
Ma ke Up Sto re
MAC Travel Pigment
MAC Chrome Yellow
Make Up Store
BOLD This is the time to be daring with your makeup by pairing the same lip tone with your eyes or cheekbones, weather it be black blue or shimmer. The color scheme is every color under the sun no matter where you apply it on your face.
Kenzo
Baby Doll Kiss & Blush
YSL Fac eP ale tte Co llec tor
Guerlain L’Or Radiance Primer
The
Str eet
Clinique Duo JeansHeels
Chloé
Glam Glow Gravity Mud Gu er lai n
m été or ite sc om pa ct
Clinique Moisture Surge
Chanel Éclat Lumiére
70 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is
GLOW Glowy skin is so attractive and gives a healthy vibe. Try and use corals or powder pink. Stick to poppy pinks or vivid corals and concentrate the color along the temples and tops of your SPECIAL EDITION | DESIGN MARCH 2017 cheeks to keep things light and lifted.
Beauty
Q&A with Moroccanoil® Global Ambassador, Antonio Corral Calero In Cooperation with Moroccanoil
Cream and working it into dampened hair to create a really hydrated foundation for styling. A weteffect can be achieve by slicking or the smooth the hair tight and flat again the head and using Moroccanoil Glimmer Shine Spray to give sleeked hair a beautiful mirrorlike shine. Also, Moroccanoil Styling Gel is a really versatile product that is great to achieve the subtle effect of wet hair. Is this wet look better without a part in the head, in the middle or on the side of the head? Why do you think slicked, straight hair is so hot this spring?
Where to part the hair really depends on the look you would like to achieve. I love
This look is going to be amazing for spring
creating a wet look with a deep side part
because it’s off the face, creating the
for a sleek, elegant style. An unstructured
feel of a wet look if you want—and that’s
part is perfect for a more textured and
considered fresh!
edgy look. Either style will look fabulous!
Which products will be useful to create the effect of wet and slick hair? Wellconditioned, healthy hair is essential for a wet hair look! I always suggest starting with a cocktail of Moroccanoil Treatment (or Moroccanoil Treatment Light depending upon your hair type) with Moroccanoil Hydrating Styling
Beauty ore p St U e Mak Mist e Fac ing ryth eve e s v I lo Origin lly from specia er. e riz d u n t a is mo ndary s i th ge h as h le Wit ers suc ofc st boo ng and s e lp s e n h i g ans rated e b fee hyd he t feel me ghtout u thro day.
Origins GinZing Energy–boosting moisturizer I love everything from Origins
YSL Van Nail dal Ora n Poli sh & ge Lip glos s This glos oran s an ge li dn pfrom ail poli s h Y ves are Sain t rolls absolut le th royc e e of prod beat uct wea r a l s. I usu y o ally t of b I lik lack e to spic so e th up w ith c ings olor mak ful eup .
and especially this moisturizer. With legendary boosters such as ginseng and coffee beans helps me feel hydrated throughtout the day.
Editor's Wish List I usually try and keep my makeup as natural as possible so from major boosters to shiny happy lips. here are some of my favourite beauty items that i absolutely fell in love with recently.
Gosh Instant Tan Gel This fake tan is for special occations. I am not very good at applying fake tan in genral and it usually ends up being quite messy. This tan gel however is easy to apply and it merely leaves you a bit sun kissed and not too dark.
Schrammek Blemish Balm Light You might not know this but this was the BB cream that started all BB creams. I have been using this cream for ages and I am addicted. I use this cream daily as I don't really use foundation and this covers and smooths my skin out perfectly and lasts all day.
MA C Cre Strob am e Hyd ran min t eux LuI bl end cre t am his in w my fo it wh unda h en tion I loo wan k t to and extra dew fresh y.
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Estée Lauder Perfectionist Wrinkle Lifting/ Firming Serum
Boucheron Quatre I don't own this fragrance but I have tested it out and it smells divine. According to my googling effort this fragrance has bitter orange, jasmine, and golden woods undertones. Is definitely on my “to get next” list.
This product needs no introduction, I have been using this serum for a while now and it makes my skin feel wonderful and very soft and smooth.
SPECIAL EDITION | DESIGN MARCH 2017
Come Visit the Viking Museum VIKING WORLD
The building was designed by renowned architect Gudmundur Jonsson in Oslo
Víkingabraut 1, 260 Reykjanesbær, Iceland, tlf: +354 422 2000 www.vikingworld.is • info@vikingworld.is • facebook.com/vikingmuseum
Leo 37, nard.i 900 s ISK
Fashion
Steinunn's Wishlist
Kria Jewlery 145 USD
Steinunn Ósk is a mother of twin boys from the city of Keflavík. She has a passion for makeup and beauty as well as what is going on in the world of fashion. Steinunn is one of the bloggers at femme.is so make sure to check out her blog at:femme.is/editor/steinun Ilmvatn.net 7,302 ISK
Linda Jonsson / Kreó.is 11,990 ISK
is rd. tfjo ISK s u Ha ,990 14
a.is Foti ISK 0 9 9,9
Húrra Reykjavík 18,990 ISK
is rd. tfjo K s u Ha 90 IS 2,9 Octagon 11,990 ISK
Hrim .is 19,90 0 ISK
Kria Jewlery 130 USD
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SPECIAL EDITION | DESIGN MARCH 2017
HÓTEL HÚNI
At Hótel Húni we strive for a warm and welcoming atmosphere for all our guests. We are located in the middle of some of the most beautiful landmark places in the north west.
Address: Húnavallaskóli IS-541 Blönduós Telephone:354 456-4500 E-mail: info@hotelhuni.com Web: www.hotelhuni.com SPECIAL EDITION | DESIGN MARCH 2017
www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |
OPEN ALL YEAR ROUND
75
Fashion Topshop 1,095 ISK
Mýrin 16,800 ISK
Pr ice Ma s m ia ay va ry
Vero Moda 3,490 ISK
XXXXX xxxx ISK
Kiosk 54,900 ISK Vila 9,190 ISK
Maia 6,990 ISK Maia Prices may vary
Maia 19,990 ISK
Seethrough & Gala
Vila 6,990 ISK
Laces and sheer outfits are an essential element in your wardrobe in 2017. This trend is very feminine and brings out the lady in us all. You can go full Belle Hadid and free the nipple or layer over bodysuits or slip dresses. The trick is to show as much skin as possible while still be covered up.
Dior
76 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is
Dior
Dior SPECIAL EDITION | DESIGN MARCH 2017
Fashion
Celine Celine Aurum 34,000 ISK
Gallería Reykjavík 118,500 ISK
Michael Kors
Square Shoulders Remember when your mom was wearing padded shoulders in the 80's and you thought she was the coolest? Well now you can be cool too with the 80's look all over the runways in different shapes and forms you can combine this retro trend with modern accessories and outfits. Trenches are totally in!!
Kiosk 9,990 ISK
Lindex 9,995 ISK
Zara 9,995 ISK
Balenciaga
Zara 4,995 ISK
Skór.is 34,995 ISK Mathilda 64,990 ISK SPECIAL EDITION | DESIGN MARCH 2017
Balenciaga Skór.is 9,998 ISK www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |
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Beauty
Icelandic Skin Care Products Good night's sleep and healthy routines are important for your soul and body and we at RFD believe that it is essential to give your skin the best treatment available. The weather here doesn't exactly make for the best conditions for the skin so we gathered some of our favourite Icelandic beauty products for that healthy glow.
Sóley Mjúk This body scrub is called “Mjúk” which translates to Soft and that is exactly how your whole body feels after using it. It is best to apply to dry skin before showering and massage the scrub all over the body and then rinse off in the shower. The main ingredient are Icelandic herbs and oils which helps to maintain the skin's hydration. Available at: soleyorganics.com
Vor Blueberry Silk Serum This high quality anti wrinkle collagen boost serum is for the face and neck. A plumping serum that boosts skin’s natural collagen at every level and increases collagen production. This organic serum is made with natural ingredient and contains wild Icelandic blueberries and also contains, silk protein, sodium hyaluronic, vitamins and amino acids. Suitable for all skintypes.
Taramar Day Treatment Taramar is a product that works with nature. They combine sustainably harvested Icelandic seaweed with organically grown medicinal herbs. The day treatment keeps the skin hydrated through the harshest weather and winds. Apply daily to face and neck after cleansing and suits perfectly under makeup. Available at: www.taramar.is
Available at: vororganics.com
78 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is
SPECIAL EDITION | DESIGN MARCH 2017
Beauty
Penzim ZoPure Layering is important when the weather is cold and that goes for your skin as well as clothing. ZoPure is a serum that owes its unique quality to natural marine enzymes and to other organic constituents specifically intended to help facial skin and skin on the neck, throat and chest to regenerate. Use it before bed and wake up with a fresh and smooth skin. It can also be used in the morning for those who need more hydration. Available at: andra.is
Una Marine Bioactive Regenerating Night cream A highly potent cream full of bioactive ingredients, which deeply nourishes the skin during the night. This cream helps the skin to regenerate, preventing and reducing fine line and wrinkles. The night cream contains high levels of marine antioxidants and other bioactive ingredients to boost its regenerating effects. The cream comes in unique airless pump containers for your convenience and for the protection of its precious active ingredients. Available at: unaskincare.com
Feel Iceland Amino Marine Collagen With collagen being the main structural protein in our body and often considered the to be the glue that holds the body together it seems important to work at strengthening our collagen intake. That is just what Amino Marine Collagen does. This product is also helpful in order to reduce pain in joints and works towards decreasing wrinkles and fine lines. Two spoons of this supplement of wonder daily helps to boost your collagen intake. Available at: ankra.is
SPECIAL EDITION | DESIGN MARCH 2017
Bioeffect Eye Mask You have to train yourself to spend 20 minutes on self pampering when you have 10 things on the to do list but this eye mask from Bioeffect is just what your eyes need. It hydrates and revitalizes the eye area, while giving an instant lift to the skin. It is the best gift you can give yourself today, and don't forget to put the phone away and just give yourself these 20 minutes of zen. Available at: bioeffect.com
Dr. Bragi Intensive Treatment Mask This mask is one of those pre soaked fabric masks that you have to unfold and lay over your face. It is so soothing and again if you can give yourself just 15 minutes to lay on the sofa and listen to your favourite podcast , this is the product to spend your valuable time on. Your skin feels more plumped and hydrated than ever before and you can see the results instantly. We give this mask a full house. Available at: drbragi.is
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Lifestyle
RFD Cocktail by Leó WORDS by: Ingibjörg Björnsdóttir PHOTOS: Ólöf Rún Sigurðardóttir
L
eó Ólafsson is an Icelandic competitive bartender. His latest success was securing the 2nd place at the Reykjavík Cocktail Weekend competition held last month. Last year he won 1st place in the World Class Iceland Grand marnier competition. To mark Reykjavík Fashion and Design’s one year anniversary this March, we asked Leó to design a custom RFD cocktail for us. He gladly obliged and whipped up a gorgeous pink flowery cocktail that oozes fashion and glamour. We sat down with Leó and asked him a few questions. How long have you been bartending and what do you love about it? “I’ve been bartending for 4 or 5 years now. I started first as a low key server working nights and party hours. Those were long shifts that lasted until the early morning.Today, however, I am working normal restaurant hours at The Food Cellar and I am enjoying that much more. Now there is more time to make great and complex cocktails instead of just the regular gin and tonic and mojitos which, of course are great in taste, but lack my own personal touch. I love meeting new people every day and watching as they get a drink in their hand. The excitement, admiration and the nod of a approval after tasting a great drink for the first time is why I love my job”! What is your favorite cocktail to mix? “Whiskey sours, Gimlets and Negronis”.
Define the "perfect" cocktail? “A perfect cocktail for me is a balanced one. I like to have a balance between, salt, umami, sweetness, sourness and bitterness, all with my personal spin on it. We all love the classics and know how they work, but I like to make my guests feel special by putting my whole heart into what I am making with personal twists as well as being a pioneer and creating something completely new”. What is the most unusual drink request you have had? “Manhattan on the rocks. I have also been asked to make a cocktail that I know very well how to make - they tell me it's wrong and start quoting the ingredients for a another cocktail completely”. What is your favourite bar in Reykjavík? “No favorite – I know many of the bartenders downtown and it is always a pleasure to meet them and try their different spins on a cocktail. Each experience is a special one and so it is hard to have a favourite or make up between them”. What was your inspiration for the RFD (Reykjavík Fashion and Design) cocktail? “Pink, photoshoot, berries and fashion! There is so much glamor around fashion, why not have one good pink model cocktail to cool down and enjoy the photoshoot”!
Hashtags : #icebreaker #isbrjotur #Orsshoots — Facebook/braketheice — Photos by Ólöf Rún Sigurðardóttir facebook/orsshoots 80 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is
SPECIAL EDITION | DESIGN MARCH 2017
Lifestyle
RFD Cocktail 2 cl Eimir vodka 3 cl Tommasi viticoltori valpolicella “Ripasso” – Red wine 1 cl urta crowberry syrup 2 cl lime safi 4 cl R B’n’B water* Filled with sparkling water Method: Build and stirr Ice: Ice cubes and crushed ice Garnish : Pink rose, wood stick (to stir) and rose leaves Glass : Tin mug
*R B’n’B water: 60 g raspberry’s 60 g blueberry’s 60 g Blackberry’s 400 g water Method: Put everything into a blender, and make into a smoothie, filter it to get the seeds out. SPECIAL EDITION | DESIGN MARCH 2017
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Contributors/Advertisers Agustav, Available online, agustav.com
Lancôme, Available at Hagkaup and other retailers, no website available
Andrea by Andrea, Laugavegur 72, 101 RVK, andrea.is
Laugar Spa, Sundlaugavegi 30, 105 RVK, worldclass.isvefverslun
Aníta Hirlekar, Available online, anitahirlekar.co.uk
Lebowski, Laugavegi 20a, 101 RVK, lebowskibar.is
Aurum, Bankastræti 4, 101 Reykjavík, aurum.is
Leonard, Kringlunni, 103 RVK, leonard.is
Bahns, Kiosk, Laugavegur 65, 101 Reykjavík, bahns.org
Líf og list, Kringlan, 103 RVK, lifoglist.is
Bestseller, Kringlan, 103 RVK,
Lindex, Kringlunni, 103 RVK, Smáralind, 201 Kópavogi & Glerártorgi,
Bioeffect, Available at Duty free , Hagkaup and more.., bioeffect.com Chanel , Hagkaup, Kringlunni, Smáralind & more, no website available Cintamani, Austurhrauni 3, 210 Garðarbær, cintamani.is
600 Akureyri, facebook.com/lindexiceland Litla hönnunarbúðin, Strandgata 17, 220 Hafnarfjörður, litlahonnunarbudin.is
Clinique, Available at Hagkaup and other retailers, no website available
Lýsing og Hönnun, Skipholt 35, 105 RVK, lysingoghonnun.is
Companys , Kringlan, 103 RVK, facebook.com/verslunin.companys
MAC, Kringlunni, 103 RVK & Smáralind, 201 Kópavogi,
Dior, Available at Hagkaup and other retailers, no website available
facebook.com/mackringlunni
Dr Bragi, Available at Hagkaup and other retailers, drbragi.com
Maia, Laugavegi 7, 101 RVK, facebook.com/MAIAReykjavik
Epal, Skeifunni 6, 108 RVK, Kringlunni, 103 RVK & Harpa, Austurbakka 2,
Makeupstore, Smáralind, 201 Kópavogi, makeupstore.se/isis/home.php
101 RVK, epal.is
Maria Nila, Available at most hairdressers, facebook.com/harvorurisland
Esja Dekor, Mörkinni 6, 108 RVK, esjadekor.is
Matarkjallarinn, Aðalstræti 2, 101 RVK, matarkjallarinn.com
Estée Lauder, Available at Hagkaup and other retailers,
Mathilda, Kringlan, 103 RVK, facebook.com/mathildakringlan
Eva, Laugavegi 26, 101 RVK, facebook.com/verslunin.eva
Milla Snorrason, Available at Kiosk, millasnorrason.com
EYGLO, Available at Kiosk,
Moroccanoil, Available at most hairdressers, global.moroccanoil.com/iceland
Eymundsson, Skólavörðustíg 11, 101 RVK, Laugavegi 77, 101 RVK and
My Concept Store, Laugavegur 45, 101 RVK, myconceptstore.is
more, eymundsson.is
Mýrin, Kringlunni, 103 RVK , myrinstore.is
Fakó, Laugavegi 37, 101 RKV, fako.is
Nola, Katrínartún 2, 105 RVK, nola.is
Feel Iceland, Available online, ankra.is
Norr11, Hverfisgata 18a, 101 RVK, norr11.com
Feldur, Snorrabraut 56, 105 RVK, feldur.is
Octagon, Available online, octagondesign.is
Fotia.is, Available online, fotia.is
Ormsson, Lágmúla 8, 108 RVK, ormsson.is
Gallerí Sautján, Kringlunni, 103 RVK & Smáralind, 201 Kópavogi,
Penzim, Available at Hagkaup and other retailers, andra.is
facebook.com/gallerisautjan
Rey, Miðstræti 12, 101 RVK, rey-collection.com
Gallería Reykjavík, Laugavegur 77, 101 RVK, galleriareykjavik.com
Saga Shop, Keflavik Airport, sagashop.is
Geysir, Skólavörðustíg 16 & 7, 101 RVK, facebook.com/Geysir
Scintilla, Skipholt 25, 105 RVK, scintilla.is
GK Reykjavík, Skólavörðustíg 6, 101 RVK, facebook.com/GK-Reykjavík
Selected, Kringlan, 103 RVK, facebook.com/Selected.island
GlamGlow, Available at Hagkaup, Kringlunni, Smáralind & more,
Sheiseido, Available at Hagkaup and other retailers, no website available
facebook.com/Glamglow-Iceland GS skór, Kringlunni, 103 RVK & Smáralind, 201 Kópavogi, facebook.com/gsskor
Sirkusshop, Available online, sirkusshop.is Skor.is, Kringlunni, 103 RVK & Smáralind, 201 Kópavogi, skor.is Smashbox, Hagkaup, Kringlunni, Smáralind & more, no website available
Guerlain, Available at Hagkaup and other retailers,
Snúran, Síðumúla 21, 108 RVK, snuran.is
Harpa, Austurbakka 2, 101 RVK, harpa.is
Sóley Organics, Available at Hagkaup and other retailers, soleyorganics.com
Haustfjord.is, Available online, haustfjord.is
Spútnik, Laugavegi 28b, 101 RVK, facebook.com/Spuutnik
Hedoplast, Available online, facebook.com/danielmagnussonfurniture
Steinunn Eyja, Contact online, facebook.com/steinunneyja
Hildur Yeoman, Available at Kiosk, hilduryeoman.com
Taramar, Árleyni 8, 112 RKV, taramar.is
Hlín Reykdal, Fiskislóð 75, 101 RKV, hlinreykdal.com
The Icelandic Design Centre, Aðalstræti 2, 101 RVK, honnunarmidstod.is
Hrím, Laugavegur 25 and 32, 101 RKV and Kringlan, sapan.is
Topshop, Kringlunni, 103 RVK & Smáralind, 201 Kópavogi,
Húrra Reykjavík, Hverfisgata 50,101 RKV, hurrareykjavik.is
facebook.com/topshop.is
Ilmvatn.net, Available online, ilmvatn.net
Una Skincare, Available online, unaskincare.com
Jarðböðin, Jarðbaðshólum, 660 Mývatni, myvatnnaturebaths.is
Urban Decay, Available at Hagkaup and other retailers, Urban Decay
Joe and the Juice, Laugavegur 10, 101 Reykjavik, joeandthejuice.is
Varma, Available at kraumur, varma.is
Jör, Týsgötu 1, 101 RVK, .facebook.com/jorstudios
Vera Design, Available at Epal and Saga Shop, veradesign.is
Kalda, Available online, kalda.com
Vero Moda, Kringlan, 103 RVK, facebook.com/veromodaiceland
Karen Millen, Kringlunni, 103 RVK, Smáralind, 201 Kópavogi &
Vigt, Available online, vigt.is
Glerártorgi, 600 Akureyri, facebook.com/pages/Karen-Millen Kastania, Kringlan, 103 RVK, kastania.is
Vila, Kringlunni, 103 RVK & Smáralind, 201 Kópavogi, facebook.com/VILAICE
Kiosk, , facebook.com/kioskrvk
Vor skincare, Available online, vororganics.is
Kista.is, Available online, kista.is
Yves Saint , Available at Hagkaup and other retailers, no website available
Kraum, Laugavegur 18, 101 RVK, kraum.is
Zara, Kringlunni, 103 RVK & Smáralind, 201 Kópavogi, zara.com/is
Kreó.is, Available online, kreo.is Kría jewlery, Available online, kriajewelry.com Kringlan, Kringlunni 4-12, 103 RVK, kringlan.is KronKron, Laugavegur 63B, 101 Reykjavík, kronkron.com Kyrja, Available online, kyrja.com
82 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is
Cosmetics: Available at Hagkaup and other retailers
SPECIAL EDITION | DESIGN MARCH 2017
SPECIAL EDITION | DESIGN MARCH 2017
www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |
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Do yourself
A FAVOUR
STOP BY JOE’S FOR SOME AMAZING JUICES, SANDWICHES AND SHAKES.
P.S. We’re really good at making coffee too! LAUGAVEGUR | LÁGMÚLI | SMÁRALIND | KRINGLUNNI | WORLD CLASS LAUGUM | KEFLAVIK AIRPORT