Reykjavik Fashion & Design no. 3 by Reykjavík Fashion and Design

REYKJAVÍK

FASHION&DESIGN N°3 • FALL 2016 • 1890 ISK

PAGE

FASHION SPREAD

PRIDE

ODDSSON INTERIOR A BEAUTIFUL NEW HO(S)TEL IN REYKJAVÍK

HOW ICELAND CELEBRATES DIVERSITY

A LOVE LETTER

TO INKLAW FALL 2016

Behind Björk’s many masks JAMES MERRY – HAND EMBROIDERY ARTIST www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |

Examples of the awards given to BIOEFFECT:

2 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016

HOW YOU AGE IS UP TO YOU BIOEFFECTÂŽ is a premium, innovative skin care brand, born in Iceland and made by scientists. BIOEFFECT offers unique efficacy and purity through biotechnology. Award-winning BIOEFFECT EGF SERUM is a revolutionary anti-ageing serum that utilises the proven power of EGF cellular activator to deliver visible, dramatic improvements to the skin.

Significantly reduces appearance of fine lines and wrinkles Increases skin thickness Increases skin density Restores skinâ&#x20AC;&#x2DC;s natural radiance Diminishes dry spots Deeply moisturising and easily absorbed Used by 25% of Icelandic women* * Nationwide study by Capacent-Gallup

www.bioeffect.com

Shop duty-free in the Saga Shop Collection Or pre-order online at SagaShop.is and get your purchase delivered to your seat.

Saga Points

offer

Saga Points

offer

BIOEFFECT DAY SERUM

BIOEFFECT SERUM

10,300 IKR I 13,800 Saga Points

13,900 IKR I 18,600 Saga Points

Tempting products at a great value. See our entire selection online at SagaShop.is

FARMERS MARKET SOCKS

VERA DESIGN INFINITY TINY BRACELET

2,100 IKR I 3,500 Saga Points

15,900 IKR I 26,500 Saga Points

Saga Points

offer

Saga Points

offer

DANIEL WELLINGTON WATCH

FARMERS MARKET SKRIร A SCARF

22,000 IKR I 29,400 Saga Points

7,400 IKR I 9,800 Saga Points

Join usmeรฐ okkur Vertu

FALL '16 18

Fashion

10 12 14 16 17 18 19 20 22 24 38

The Big Blue Fall Must-Haves RFD recommends Spicy Bohéme His Wardrobe Shades of Red Be Bold – Be Metallic Inklaw’s Streetwear Revolution Feel Warm and Fuzzy Fashion Spread by Brandon Andre Hrefna Dan's Wishlist Design

40 42 48

Behind Björk's Many Masks ODDSSON Ho(s)tel Scandinavian & Cozy at Jennifer Berg's lovely home

6 | REYKJAVÍK FASHION & DESIGN | www.rfd.is

Beauty

54 56 58 60 62 64 66 68

Fall Makeup Trends by Birna Íris Hlynsdóttir Put on your Red A Taste of Iceland’s Medicine All About the Eyes Beauty Box A Whiff of Reykjavík Luxurious Treatments in Reykjavík Want Perfect Skin? Lifestyle

70 72 76 78 80 82 84

Dress Sporty Work Out Like a Viking Glitter & Gay: Reykjavík Pride My Reykjavík Day Trip: Horses and Tomatoes Best of Seafood in Reykjavík A moment in Hveragerði

FALL 2016

PROBABLY THE

WORLD’S SMALLEST WATCH MANUFACTURER

Our Master Watchmaker never loses his concentration

With his legendary concentration and 45 years of experience our Master Watchmaker and renowned craftsman, Gilbert O. Gudjonsson, inspects every single timepiece before it leaves our workshop. All the watches are designed and assembled by hand in Iceland. Only highest quality movements and materials are used to produce the watches and every single detail has been given the time needed for perfection.

At JS Watch Co. Reykjavik we’re committed to provide a personal quality service and we pride ourselves on the close relationships we have with our customers. We’re always happy to assist and we provide a friendly and reliable service where our customers speak directly to the designers and manufacturers of the brand.

Gilbert Watchmaker, Laugavegur 62, 101 Reykjavik, Iceland, Tel: + (354) 551 4100, Website: www.gilbert.is FALL 2016

Scan it and learn more! www.jswatch.com www.rfd.is | REYKJAVÍK FASHION & DESIGN |

Reflections for Fall This season heralds the end of summer and beginning of a brand new season. I don't know about you, but I love fall. For me it somehow marks a time of new beginnings. There is spiritual inspiration in the air when the days start getting a bit darker and the leaves change colour. It makes me want to cozy up at home with the warm light of candles and a magazine or go out for a nice meal with friends and family. For those of you who aren't familiar with Reykjavík Fashion and Design, it was created to enable everyone to stay current with fashion, design, beauty and culture in Reykjavík and around Iceland. RFD is published in English with the intention of making it accessible for Icelanders and visitors alike. In this issue, we emphasise health and how to get healthy for the season. We also share our suggestions for the must-have items for your fall wardrobe. We have plenty of other articles for you to feast on and our journalists share their expert takes on current fashion, design, culture and beauty trends. Our travel articles take you from the town of Hveragerði and introduce some Skyr cocktails to the mix, and suggest some off-the-beaten-path ideas for a daytrip from a fast-paced adventure on horseback to a tomato farm. We visit the best spas in Reykjavík where you can treat yourself to some luxury, and we uncover some of our favourite things in RFD Recommends. We also got a visit from Brandon Andre, a photographer from L.A., who did our fashion spread that highlights some key pieces available in shops in Reykjavík. There is a collection of culture, beauty and other articles to keep you entertained and up-to-date. So sit back enjoy and we hope, be inspired!

Managing Editor:

Margrét Dagbjört Flygenring Journalists:

Birna Íris Hlynsdóttir Hannah Jane Cohen Mary Frances Davidson Rebecca Conway Svava Jónsdóttir Graphic design & layout:

Ástrós Traustadóttir Helgi Loftsson Photographers:

Neil John Smith Brandon Andre Rebecca Conway Jóhann Jean Ingimundarson Photo database:

FirstView Proofread by:

Mary Frances Davidson Printed by:

Kroonpress AS.

Ingibjörg Björnsdóttir EDITOR-IN-CHIEF

GK Reykjavík 14.995 ISK

Feldur Verkstæði 19.271 ISK

Publisher:

Sóley ehf. Köllunarklettsvegur 1 104 Reykjavík Iceland

Bioeffect Volcanic Exfoliator

Tel (+354) 553-0022 www.rfd.is rfd@rfd.is

Stella McCartney POP

@reykjavikfashion

Moma 17.990 ISK Gallerí Sautján 5.995 ISK

LaugarSpa Face Mud mask

GS Skór 29.990 ISK Sóley, Lind líkamskrem

8 | REYKJAVÍK FASHION & DESIGN | www.rfd.is

@reykjavikfashion

Húrra Reykjavík 6.990 ISK

Gallería Reykjavík 176.800 ISK

FALL 2016

FARMERS & FRIENDS VERZLUN - HÓLMASLÓÐ 2 - GRANDI - 101 REYKJAVÍK - S 552 1960

www.rfd.is | REYKJAVÍK FASHION & DESIGN |

WWW.FARMERSMARKET.IS

MAC - All The Right Angles Contour Pallette

Skyn Iceland Pure Cloud Cream

Bed Head Flexi Head Helena Rubinstein - Lash Queen Feline Blacks

Skyn Iceland Under Eye Illuminator

Photographer: Brandon Andre Production manager: Ýr Þrastadóttir Stylist: Harpa Rós Guðmundsdóttir & Alexander Kirchner Model: Hanna Rakel Hair & Make-up: Sunna Björk Erlingsdóttir Clothes: Feldur Verkstæði

Anastasia Beverly Hills – Clear Brow Gel & Brow Definer

Eleven Australia Miracle Hair Treatment

Estée Lauder – Illuminating Perfecting Primer

MAC Kinda Sexy

Estée Lauder – Double Wear Light Foundation

Too Faced Semi Sweet Chocolate Bar Palette Skyn Iceland - Nordic Skin Peel

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any further storage and retrieval system now known or to be invented, without permission in writing from the publishers, and copyright holders. We have done our utmost to contact copyright holders and we apologize for any omissions, which are wholly unintentional. We are happy to make any corrections, should it be necessary in subsequent issue of Reykjavík Fashion & Design. Prices are best estimates and subject to change. For more information go to www.rfd.is

10 | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016

www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |

the

Lindex 5.755 ISK

BIG BLUE Kultur 49.995 ISK

ZARA 3.995 ISK ZARA 4.995 ISK

Malene Birger F/W '16 Essie Catch of the Day

Lindex 4.795 ISK

Lindex 2.485 ISK

ZARA 9.995 ISK

Lindex 7.675 ISK

Hrím 14.500 ISK

Lindex 7.675 ISK

Balmain F/W '16

ZARA 7.995 ISK Galleria Reykjavik 29.500 ISK

12 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

Riani F/W '16

Balmain F/W '16 FALL 2016

Powering the Future The interactive exhibition, Powering the Future, is located in Ljósafossstöð, one of Iceland’s oldest hydropower stations. The exhibition, designed by Gagarín and Tvíhorf architects to celebrate the 50th anniversary of Landsvirkjun, The National Power Company of Iceland, recently received the international Red Dot award for communication excellence.

FALL 2016

Come visit us and experience the science of electricity in a creative and informative way. Further information can be found at landsvirkjun.com/visitus www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION | 13

GK Reykjavík 33.995 ISK

Companys 15.995 ISK

Lindex 5.755 ISK

GK Reykjavík 22.995 ISK

Feldur Verkstæði 199.145 ISK Skór.is 34.995 ISK

GK Reykjavík 9.995 ISK

Birger Christiansen F/W '16 Lindex 13.435 ISK

Companys 3.900 ISK

Chloe F/W '16

14 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

Lindex 9.995 ISK

Fall Must-Haves FALL 2016

Hlín Reykdal 8.900 ISK

Lindex 13.435 ISK

GK Reykjavík 42.995 ISK

ZARA 9.995 ISK

Hildur Yeoman 45.900 ISK Lindex 6.715 ISK

Nikki Williams 21.900 ISK Andrea 5.000 ISK

Public School F/W '16

ZARA 14.995 ISK

Vero Moda 3.990 ISK

Hugo 49.900 ISK

Top Shop 7.690 ISK

Dr Martens GS Skór 28.995 ISK

FALL 2016

www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION | Malene Birger F/W '16

RFD recommends Be-jewelled

Be sure to look out for vintage jewellry this autumn, the pearl necklace was seen on both Miu Miu, Moschino and Chanel runway. Items revisited as chokers or even ear cuffs and layering where you can mix and match influences.

Take a stroll in the Grandi area

In the past few years, the Grandi area has transformed into a place to spend an afternoon, whether you’re a tourist or local. Between shopping and tasting, Grandagarður has benches at the end of the street that offers a lovely view of Faxaflói bay and Mount Esja. The salty smell of the sea and crisp, clean air is invigorating and is an ideal place to take a leisurely walk. We recommend you take a look at Omnomm’s new shop for some excellent chocolate, Hlín Reykdal’s Shop where you can find some nick nacks and end the day by having dinner at Matur og Drykkur. Laufey Elíasdóttir

Feeling musical!

Weather you are into hip hop, jazz or heavy metal, you can be sure to find whatever suits your style when in Reykjavík. Places like Rosenberg offer a variety of live music. And head to Kiki if you just want to dance through the night. With Iceland Airwaves just around the corner, we recommend you checking out bands such as Grúska Babúska, Vök and Reykjavíkurdætur.

Get pampered

We love Ágústas Beauty Salon. The salon prides itself on providing their customers with various treatments for both sexes in a quiet and rejuvenating atmosphere. Choose everything from manicure to a stone massage. We strongly recommend the Guinot Hydradermic Lift Facial and to end this treat, having your makeup done by one of the beauticians at the salon. After that you are ready for whatever the day brings you! Hafnastræti 5 101 Reykjavík (+354) 552-9070 16 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016

ICELANDIC GASTROPUB

LOCAL FOOD AND BEER Tasty and fun food made with fresh and local Icelandic ingredients.

We offer a unique selection of Icelandic beer – 20 bottled, 10 on draft, and artisan cocktails to enjoy alongside the food.

MUST TRY DISHES ... PAN FRIED LANGOUSTINE, chorizo, corn, baby potatoes BEER POACHED ICELANDIC BLUE MUSSELS, garlic, chili, parsley MINKE WHALE, smoked celeriac puree, “malt” sauce

HAPPY HOUR

15–18 EVERY DAY

All cocktails, beer on draft and house wine by glass – half price!

MARKET FRESH LING, lentils, caper flowers,Dijon-butter sauce TRADITIONAL ICELANDIC FLATBREAD, lightly smoked arctic char, cream cheese, dill, lemon ICELANDIC LAMB SHANK slow cooked for 12 hours, garlic mashed potatoes, veggies, lamb juice SLOW COOKED LAMB SHOULDER for 12 hours, green peas, estragon sauce, waffle fries And many, many more …

Drop by for lunch, late lunch, dinner or drinks in a casual and fun atmosphere. FALL 2016

SÆTA SVÍNIÐ // Hafnarstræti 1–3 / Tel. 555 2900 / saetasvinid.is

OUR KITCHEN IS OPEN 11:30–23:30

www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |

Zara 7.995 ISK

SPICY BOHÉME Kaupfélagið 19.995 ISK

Riani F/W '16

Lindex 3.595 ISK

Zara 9.995 ISK Zara 16.995 ISK

Lindex 5.755 ISK

Vero Moda 3.990 Lindex 11.515 ISK

Zara 9.995 ISK

Zara 4.995 ISK

Geysir 11.800 ISK

Zara 9.995 ISK

18 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

Zara 16.995 ISK

FALL 2016

His Wardrobe

Saga Shop 6.500 ISK

Balmain Fashion Week 2016 Zara 11.490 ISK Selected 25.590 ISK

Zara 16.995 ISK

ULFR 13.000 ISK

Zara 9.995 ISK

JS Watch 286.000 ISK

Zara 6.995 ISK

ULFR 5.300 ISK Burberry Fashion Week 2016

Selected 18.990 ISK

FALL 2016

GK Reykjavík 10.995 ISK

Húrra Reykjavík 20.990 ISK

www.rfd.is | REYKJAVÍK Reykjavík Raincoats FASHION & DESIGN | FASHION | 34.900 ISK

Shades of RED Lindex 3.445 ISK & 1.715 ISK

Steinar Waage 17.995 ISK

Gallerí Sautján 15.995 ISK

Malene Birger F/W 2016

Lindex 3.835 ISK

Vila 2.490 ISK

GS skór 29.995 ISK

Saga shop 22.000 ISK

Lindex 6.715 ISK

Riani F/W 2016 Akri F/W 2016

Lindex 19.195 ISK Zara 2.495 ISK

Zara 14.995 ISK Skór.is 27.995 ISK

Zara 29.995 ISK

Lindex 4.795 ISK Zara 19.955 ISK

20 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016

Be bold — Be metallic

Saga shop 56.000 ISK Zara 4.995 ISK

Zara 4.995 ISK

Michelsen 79.900 ISK

Skór.is 23.995 ISK

Zara 4.495 ISK

Zara 2.995 ISK

Zara 9.995 ISK

Maia 34.990 ISK

Saga shop 17.900 ISK Zara 4.995 ISK

Zara 9.995 ISK

Zara 2.995 ISK

GS skór 17.995 ISK Zara 9.995 ISK

FALL 2016

www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |

Inklaw’s Streetwear Revolution WORDS by Hannah Jane Cohen PHOTOS courtesy of Inklaw

‘The cuts are classic and clean but the prints keep them unique and eye-catching’

Inklaw Clothing was started in 2013 by two 19-year-old friends, Guðjón and Róbert. Now only three years later, the Icelandic brand is sending handmade merchandise to locations as far away as Suriname and as bizarre as the US military base in Kuwait. Take a look at their wares and it’s easy to understand why: their streetwear is just gorgeous. The cuts are classic and clean but the prints keep them unique and eye-catching. Just check out their Instagram @inklawclothing. Aren't you planning a million outfits in your head? To get a peek into the world of Inklaw, I talked to Anton Sigfússon, who oversees the business side of the brand. "[Inklaw is] heavily inspired by the

hip hop scene," Anton tells me. "However, what we like to do is take the key elements of that scene and mix it up with elements of Icelandic nature. We do a lot of hand painted products, which gives us the flexibility to incorporate specific scenery that we draw inspiration from into the designs." He specifically names artists like Tory Lanez, Partynextdoor, Future and the A$AP crew as particularly inspirational. “Yeah, Future [is] always on point when it comes to outfits,” Anton says. The rapper actually isn’t too many degrees away from the brand. “His stylist picked out a few [Inklaw] pieces for him when we were in New York earlier this year, but we have yet to see pictures of him wearing them.”

22 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

Nonetheless, Inklaw is getting major recognition both within Iceland and abroad. At Secret Solstice, Icelandic musicians Auður, Tiny (from Quarashi), and Blaz Roca (from XXXRottweiler) donned the brand. Arnór Ingvi Traustason, aka the hero who scored Iceland’s winning goal at the EuroCup game against Austria, also just instagrammed himself in an Inklaw hoodie. Abroad? Inklaw pieces have been spotted on celebrities as vast as The Dudesons, Manu Bennett, Craig David, and Nick Jonas. But how do two 19-year olds from Hafnarfjörður go from an island in the Atlantic to getting worn by big international players? Back in 2013, Guðjón and Róbert, both FALL 2016

streetwear-fanatics, made a few pre-made printed tank tops. “This was more about entrepreneurial inspiration than creative inspiration.” Anton tells me. “[They wanted] to do something on their own, something that was theirs.” The tank top run was successful. So successful that the boys decided to make their own pieces from scratch. This is when, as Anton relays, creativity became the driving force of Inklaw. “Guðjón stumbled upon his grandmother’s sewing machine and started practicing.” He watched Youtube videos to learn how to put together garments. Róbert subsequently got into marketing and explored how to create a customer base. And wow, create a customer base they have! The brand has sold to over 50 countries and has more than 57 thousand followers on Instagram. Though they solely create

‘There was a huge shortage of Icelandic designers in the men’s streetwear market’ menswear, they have many female customers too. “The Inklaw customer is a very diverse person.” Anton tells me. And though they have become more and more successful, they’ve kept one thing consistent: everything in the brand in handmade. For example, Anton’s favourite piece is the Black Foil Bianca Jacket. “It’s elegant and stylish, yet simple and suitable for most occasions.” He tells me. "The inspiration for that piece is our best ever selling piece, the Inked French Terry Jacket, which featured black spray paint on white fabric to capture the hint of black lava rocks underneath the white snow. However, the new piece features white spray paint on black fabric to demonstrate how snow has now melted and how we can FALL 2016

now see more of the black rocks. Because it’s summer, you know." He then describes their production process. First, someone has to buy one, because everything is handmade to order. Then they cut the fabric, and spray paint it before it is sewn. Afterwards, the jacket is assembled and sent out. My dream outfit with the Bianca? I see it paired with a black cotton bodycon, grey Puma Fierce Shines, and a beige suede baseball cap or maybe a grey one, I can't decide. Then I'd finish it ideally with a Pamela Love claw bracelet, and Mac's Lazy Lullaby lipstick. And because it’s Iceland, some black tights. Guðjón names the Inked Parka Jacket as his personal favourite, while Róbert picks a knit sweater they released last autumn. Christopher, who does design and production for Inklaw, agrees with Guðjón. “You cannot get a piece like that anywhere else.” He says. “At least, as far as I know.” The boys are optimistic about the streetwear scene in Iceland. “We really like the micro brand culture that has been emerging in Iceland in the last couple of years.” The boys tells me. “There was a huge shortage of Icelandic designers in the men’s streetwear market a few years ago, but now we are seeing young designers having

the courage to step up and showcase their work.” At the moment, they are particularly big fans of Y-3, an Adidas collaboration run by Yohji Yamamoto. What’s next for the brand? They are in the process of releasing an Autumn/Winter collection full of new designs. But in the long term? “[We] are looking to do wholesale. [This] is a bit of a process as we have to change the way we work somewhat.” Anton tells me. “So far, we have been producing almost every piece in our Iceland-based design studio, but when the quantities get larger, such as in wholesale, this becomes very difficult. That is why we have to partly outsource our production and now we are in the process of finding the right people to work with us on that.” Nonetheless, it’s easy to see that Inklaw will continue to kill it in the coming years. The brand just has so much to offer. For the fashion conscious, the cuts and prints will excite and inspire. I’m particularly obsessed with their bombers. But for those just getting into streetwear, their pieces aren’t out of reach. Inklaw clothes are wearable and casual while still being, I suppose, au courant. It’s a perfect mix. So looking for the perfect Icelandic souvenir, look no further than Inklaw.

www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |

Ylur 12.490 ISK

Next 1.990 ISK 66° North 25.900 ISK Lego – Epal 3.400 ISK

Lindex 3.835 ISK

Lindex 1.915 ISK

Lindex 995 ISK

Iglo+Indi 7.990 ISK

Fló og Fransí 7.500 ISK

Petit 6.290 ISK

Comfy & Cozy Petit 14.990 ISK

Ylur

Petit 17.990 ISK

Petit 4.990 ISK

Lindex 6.715 ISK

Iglo+Indi 9.590 ISK

Iglo+Indi 4.405 ISK

24 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

Petit 11.900 ISK

FALL 2016

Welcome to Hveragerði A blossoming town

FALL 2016

Tourist Information Centre Sunnumörk, 810 Hveragerði Tel.: 483 4601. Fax: 483 4604 E-mail: tourinfo@hveragerdi.is

Laugaskarð Swimming Pool 810 Hveragerði Tel.: 483 4113

Geothermal Park Hveramörk 13, 810 Hveragerði Tel.: 483 5062 & 660 3905 E-mail: tourinfo@hveragerdi.is www.hveragerdi.is

Quake 2008 Exhibition in the shopping center Sunnumörk, Hveragerði Tel.: 483 4601 E-mail: tourinfo@hveragerdi.is

www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |

Fashion Spread by Brandon Andre WORDS: Ingibjörg Björnsdóttir PHOTOS: Brandon Andre MODELS: Hanna Rakel, Magnús & Sólón Svan / Eskimo Models MAKEUP: Sunna Björk Erlingsdóttir / Eskimo Models STYLING: Harpa Rós Guðmundsdóttir & Alexander Kirchner PRODUCTION MANAGER: Ýr Þrastardóttir

How did you become interested in photography and how old were you? When I was 16 years old, I discovered that photography was something I was naturally good at and I decided to do it as a hobby. Well actually, it was mainly as a means to attract the attention of a girl I liked for a long time. In high school I began shooting all of the pretty girls to get her attention. Eventually, I got her attention and I took her photos, but along the way I figured out that fashion photography was a direction I wanted to take. It is a career that compliments my personality because it is creative and not routine. Plus, if you are successful, the life is pretty sensational. How did you start your career and what obstacles did you have to overcome to get where you are now?

After I got a little ‘famous’ in my hometown for being everyone’s photographer, I decided it was time for me to move up the ladder and start shooting models in LA. When I graduated, I reached out to small agencies and did my first test shoot. As I began to work on my portfolio, I interned for a couple of fashion photographers in LA. Those internships helped cultivate in me the tenacity to become successful. From there it was a matter of trial and error with shooting models, mastering lighting, building a team, and then shooting amazing material. Where do you get your inspiration from?

Locations. I love travelling and exploring. I

have this idea that I want my work to be a merge of Vogue and National Geographic, so locations have become a staple in my work that I hope to expand upon in the coming years. This shoot in particular is completely inspired by Iceland itself. You have travelled a bit. What have been your favorite locations to shoot in?

Undoubtedly Iceland, but I did get to shoot on the Mayan pyramids in Guatemala when I was 19, so that was also pretty neat. However, it’s honestly really hard to beat Iceland. Why did you decide to come to Iceland and shoot?

I remember watching the movie “Noah” that came out recently and I was entranced by the cinematography. When I found out it was filmed in Iceland, I was hooked and have wanted to come here ever since. I also met someone on an airplane back from New York years ago who raved about how amazing Iceland was. So even before Justin Bieber and Kim Kardashian came, I’ve always been interested to coming here, simply because Iceland is an out-of-this-world experience. How did you choose the setting for the fashion spread in Iceland?

I wanted to shoot at a location that was very ‘Iceland.’ Weird, extraordinary, and stunning. The Blue Lagoon is all of that. The lava rocks contrast with the blue water and the dark sky.

26 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

You use drones as a part of your work, that's pretty unusual - tell us a bit about that.

It’s actually a recent purchase. I was into filmmaking before I got into photography, but didn’t end up pursuing it. I would say that I see the world in a motion-picture perspective. In my mind things have amazing cinematography. So when I started doing video for my fashion shoots, I figured the next tool to contribute to my gear was a drone. Sure enough, the shots are a million times more cinematic and breathtaking. Especially in Iceland. What is the best thing about being a photographer?

Meeting people. I love people. People are my thing. Not only do you get to travel to meet them, but you learn so much from them. I’ve met tons and tons of people through the course of my career. The impact of relationships I’ve been able to have short term and long term keep me motivated while I am pursuing this. I also want to say travelling, but I’ve come to accept that I sincerely loathe flying. I get so much anxiety on airplanes! /BrandonAndre /BrandonAndre_ /Brandon Andre www.BrandonAndrePhoto.com

FALL 2016

COAT FELDUR VERKSTÆÐI COLLAR FELDUR VERKSTÆÐI PELT FELDUR VERKSTÆÐI

SUNGLASSES KRON KRON COLLAR FELDUR VERKSTÆÐI GLOVES FELDUR VERKSTÆÐI SHIRT KIOSK – HILDUR YEOMAN

COAT FELDUR VERKSTÆÐI SUNGLASSES KRON KRON COLLAR FELDUR VERKSTÆÐI GLOVES FELDUR VERKSTÆÐI BAG KROLL

COAT FELDUR VERKSTÆÐI PELT FELDUR VERKSTÆÐI 30 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is JEWELLERY KIOSK REYKJAVÍK – HILDUR YEOMAN SHIRT JÖR

FALL 2016

HAT FELDUR VERKSTÆÐI COAT EGGERT FELDSKERI COLLAR FELDUR VERKSTÆÐI GLOVES FELDUR VERKSTÆÐI

COAT EGGERT FELDSKERI HAT EGGERT FELDSKERI COLLAR FELDUR VERKSTÆÐI NECKLACE KIOSK REYKJAVÍK – HILDUR YEOMAN PANTS JÖR

COAT EGGERT FELDSKERI COLLAR FELDUR VERKSTÆÐI | REYKJAVÍK FASHION & DESIGN | www.rfd.is 34 | FASHION PANTS KROLL BOOTS FELDUR VERKSTÆÐI

FALL 2016

www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |

HAT EGGERT FELDSKERI JACKET EGGERT FELDSKERI GLOVES FELDUR VERKSTÆÐI JUMPSUIT ALEXANDER KIRCHNER BOOTS FELDUR VERKSTÆÐI

CLOAKSALEXANDER KIRCHNER JUMPSUIT ALEXANDER KIRCHNER TURTLENECK JÃ&#x2013;R

COAT JÖR BLACK TURTLENECK JÖR WHITE SHIRT JÖR 38 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is GRAY PANTS JÖR GRAY SHIRT URBAN

FALL 2016

HATS FELDUR VERKSTÆÐI BUXUR KRON KRON SHIRTS GALLERÍ 17 SUNGLASSES KRON

Hay – EPAL 29,900 ISK

Further North – Hrím 44,900 ISK

Designers Letters – EPAL 3,600 ISK

Acapulco – EPAL 88,800 ISK

HREFNA DAN'S

Nespresso – ELKO 37.995 ISK

WISHLIST

Norr11 37,900 ISK

Royal Copenhagen – Líf og List 12.480 ISK

Dual – Madison Ilmhús 13,900 ISK

Hrefna Dan is a stylish fashionista with a passion for interior design. If you are into outfit posts, brunch pictures and her beautiful scandinavian home, check out her blog at hrefnadaniels.com hrefnadan

Ray-Ban Erika – Optical Studio 21,600 ISK

hdan_home

EPAL 14.800 ISK

Smeg – Hrím 23,995 ISK

Hildur Yeoman – Kiosk Reykjavík 34,900 ISK

40 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016

factory SHOP & chocolate TOURS Visit our factory store at Hólmaslóð 4, 101 Reykjavík. We offer guided tours explaining the bean to bar chocolate making process. Bookings required. Tours can be booked online or via email: FALL 2016

| REYKJAVÍK FASHION & DESIGN | www.rfd.is www.om nom chocolate.co m 42 | FASHION

www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |

t ou r s@ om nom ch o co lat e.c oFALL m2016

Behind Björk’s many masks ‘Most of the flowers I WORDS by Ingibjörg Björnsdóttir PHOTOS courtesy of James Merry

embroider are the ones I see around my

James Merry is a hand embroidery artist, originally from Gloucestershire, UK, now based in Iceland. He has working with Björk since 2009. He spends his days at a small cabin studio on a lake fifteen minutes outside of Reykjavík, working by hand in a variety of mediums. James has a formal background from one of the best schools in the world, Oxford University, where he studied Classical Greek but the thing he loves most, he taught himself.

garden’

Firstly could you tell us about about yourself and how you became an artist?

I was fortunate enough to have an incredibly creative upbringing. My mother and my older sisters are artists too, so my imagination and creative side were nurtured from a young age. I took a slight academic detour in my twenties, and decided to study Classical Greek at Oxford University. In hindsight, I probably should have gone to art school instead. Still, I have no regrets since I got there in the end! How did you get into embroidery?

I have always loved working with my hands. In particular, I like any sort of work that requires delicacy and precision. I have a tendency to always zoom in on the details, and I also really enjoy quite slow-paced things that are given space to develop over time. Hand embroidery epitomises all those things, so I don’t think it’s any surprise that I ended up working with that medium. When was the first time you realised that being creative making things was something that you absolutely had to do?

I don’t think it’s a conscious decision you make to be creative, it’s more of a nagging relentless impulse that you have no other choice but to obey. Artists probably don’t get the credit they deserve considering the demands of the profession. Unlike other jobs where you can finish up your work and switch off for the weekend, there’s always something left unfinished, and that voice in 42 | DESIGN | REYKJAVÍK FASHION & DESIGN | www.rfd.is

the back of your head reminding you of all the ideas you still haven’t realised yet. What does being creative mean to you?

Being creative to me means always making the best out of any situation, whether it’s with humour, with friendship or with art. It’s that alchemical process of turning something mundane into something joyful or poetic.

chine embroidered logos gave me a perfect canvas to work on, contrasting them with some delicate floral hand embroidery. I love sportswear, so it was a kind of respectful subversion of those logos, breathing some nature and fertility into them, by hand.

You have been doing hand-sewn embroideries featuring small plants, over logos such as Fila and Nike, what is it that draws you to these logos?

I read somewhere that you like to listen to music when you work, what kind of music do you listen to?

My work is often about contrast. I like putting two things side-by-side that don’t usually belong together. Those hyper-urban ma-

I listen to BBC Radio 4 pretty much all day, especially when I’m embroidering. It feels like an umbilical cord back to my family and FALL 2016

friends in England. But I break that up with a lot of podcasts and audiobooks now. When my ears start zoning out of the spoken word, I switch over to music. Pretty much always female R&B or pop artists, like Tinashe, Kate Bush, Kelela, Beyonce, Emilie Nicholas, and Jill Scott. You recently decided to move to Iceland permanently, what inspires you about Iceland?

I get endless inspiration from Icelandic flora, especially their resilience and delicacy. It’s no coincidence that most of the flowers I embroider are the ones I see around my garden. I live on a hillside covered in moss, with lots of krækiber, bláber, blóðberg, holtasóley and lots of mushrooms in autumn. They always sneak into my work eventually. How did your collaboration with Björk come about?

I started working with Björk over 7 years ago, just as she was starting her Biophilia project. We were put in touch by a mutual friend in London and after a few emails back and forth, I ended up moving to New York FALL 2016

and Iceland to be her personal assistant. Since then, my work with her has evolved and is constantly changing. No year has ever really been the same, which I love. It’s always exciting and feels more like a series of adventures than a proper job. Where do you draw your inspiration for her masks?

A lot of the inspiration, like colours and forms for the masks, comes from references or ideas Björk has shared with me, and from discussions or images we’ve sent back and forth over a long period of time. The emotional requirement of the headpiece is always at the forefront of my mind. What sort of mood or character should it belong to? Then I go away and experiment for days with different materials until something feels right. I guess nature, in all its forms, is always at the root of these inspirations. There are a lot of insects, flowers, sea life, and anatomy.

Can you tell us about your favourite mask that you did for her?

I’m usually most excited by the last thing I’ve made, so in that case it would be the red “ribbon” headpiece I made in Tokyo for the opening of Björk : Digital virtual reality exhibition. I made it quite fast and impulsively, from one single piece of flattened wire that I bent symmetrically by hand. I see these new wire pieces as a natural progression of my previous flat needlework; a sort of threedimensional embroidery that can come off the canvas and start to float around the head. What does the future hold for you and your work?

I want to keep learning, keep trying new things and pushing myself. I have a million ideas but only one pair of hands, so my main focus for the future is to stay productive, and not be scared to experiment with new technologies and keep moving forward! www.rfd.is | REYKJAVÍK FASHION & DESIGN | DESIGN |

ODDSSON Ho(s)tel Interview with Daniel Atlason, Creative Director

WORDS by Mary Frances Davidson PHOTOS by Neil John Smith

Reykjavík is an odd place. The city’s relaxed randomness and playful, laid back attitude shine through at the appropriately named ODDSSON Ho(s)tel, which opened earlier this year. I took a tour with Daniel Freyr Atlason, design genius and Creative Director at Döðlur, the advertising and design firm behind Iceland’s newest hotspot. Great ideas begin with a missed flight.

The imaginative minds behind ODDSSON seek originality. Beyond the cookie-cutter “hipster” hostel, they wanted to bring high culture and art into the mix. Daniel says the seeds for the design concept for a combination hotel/hostel were planted when he missed a flight. The experience, which could have been exceedingly dull, morphed into a ruckus party with first class passengers clinking glasses with budget-travellers. Stranded at an airport with nothing to do but watch the clock tick, people moved through the space having fun and exploring. That open, adventurous, carefree feeling is brought to life through the design of ODDSSON. Reflecting on the attitude of the people of Reykjavík, Daniel commented, “You can’t tell us how to do things, and we have a hard time with rules.” ODDSSON is not a hotel. It isn’t a hostel. It isn’t a bar or a restaurant or a Karaoke joint, either. Echoing the theme of marrying high and low culture, ODDSSON is all of that. Travelers can expect to rent a luxury suite next door to a room with bunk beds. The space is rich with small treasures everywhere you look. 44 | DESIGN | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016

‘a comfortable, beautiful, intriguing On the ground floor, carefully selected highend furniture that usually sits behind velvet ropes in art galleries elsewhere in the world is placed next to tables custom designed by Döðlur and built by Daniel’s dad. The designers want people to revel in the juxtaposition. He joked, “I would love to see people dancing on the Pierre Chapo chairs!” There are plans in the works to build a compilation of rock music played by a symphony over brunch. Construction is underway for a take-away restaurant in the back where you can grab a quick bite and/or a pricey bottle of wine. Simplicity is not simple.

What happens when people who make art make hotels? You get a comfortable, beautiful, intriguing world that could just as easily be a Wes Andersen film set as a place to grab a drink or wait for your tour bus. The designers began the process by making a film. Then they created a playlist to inspire FALL 2016

the mood, and then they formulated the design concept. Daniel spent years collecting pieces from auctions all over the world. “It is hard to stop. It becomes a bit like gambling!” Clicking away to bid on the perfect pieces, ODDSSON scored big. The collection includes sofas by De Sede, Alessandro Becchi, and Mario Bellini, chairs from George Nakashima, Augusto Bozzi and Luigi Caccia Dominioni, and Tommaso Barbi, Maison Jensen, and Mario Botta lamps. The luxury treasure hunt paid off. Building on the Curve.

ODDSSON is in JL Húsið. There is no way to be delicate about it, JL Húsið is a weird building. It is a curved old industrial house that bends around the end of Hringbraut. It used to be home to random offices and a grocery store, and shades of the structure’s industrial roots still exist in the exposed pipes and rough textures in the lobby and restaurant downstairs. “We have to listen to

world that could just as easily be a Wes Andersen film’ the building” Daniel said of the design process. “We decided not to throw everything out.” ODDSSON shares the house with an art school, and there is a newly opened yoga studio on the 4th floor. Walking through the halls, you can’t help but feel that art, creativity, and Zen are in the air. The views from JL Húsið are extraordinary, overlooking Esja and the Faxaflói bay. Iceland’s dramatic weather and landscape are framed like morphing artwork in ODDSSON’s seaside rooms. The long, curving hallways create a sense of uncertainty and adventure; visitors are never sure how long the journey will take or what is waiting on the other side of the bend. www.rfd.is | REYKJAVÍK FASHION & DESIGN | DESIGN |

46 | DESIGN | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016

www.rfd.is | REYKJAVÍK FASHION & DESIGN | DESIGN |

48 | DESIGN | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016

www.rfd.is | REYKJAVÍK FASHION & DESIGN | DESIGN |

‘It isn’t retro, but the style incorporates iconic pieces and pulls classic style forward into something new.’ Out of time.

One surprising thing about ODDSSON is the element of time, or maybe more accurately, the lack thereof. Pulling together eccentric styles from decades past, ODDSSON brings them into the present. It isn’t retro, but the style incorporates iconic pieces and pulls classic style forward into something new. The space changes throughout the day, like the textured white bar which is reminiscent of fluffy soft clouds during the day, but turns into a sharp brutal surface when it is lit up in the shadow of night. Dream team

ODDSSON is the result of artistic passion given carte blanche to run wild and create something spectacular. Danni told me that after working on this project, he got a sense of what it feels like to live your work. That passion shines thorough in the final product. The crew working on turning the vision into reality included the brilliant Stáss architects. “The owners were more than great,” Daniel says of ODDSSON’s owners Margrét 50 | DESIGN | REYKJAVÍK FASHION & DESIGN | www.rfd.is

Ásgeirsdóttir and Arnar Gunnlaugsson, who were instrumental in allowing the design process to flourish. Döðlur also cooperated with renowned architects Jakob Jakobsson, Eiríkur Lumex, Steve Róberts and DK húsgögn in pulling together ideas to create the space. Playful

ODDSSON is infinitely instagramable. The space is playful, and filled with small random beautiful elements to awaken your frisky side. It inspires a voyeuristic curiosity. Porthole doors peek into the restrooms, so walking past you can catch a glimpse of iconic pink sinks. The stand-alone karaoke room is a first for Iceland. The sound-proof

room is boxed in by two-way mirrors. When the lights are down, you can quietly sip a cocktail while a silent party rages on behind you. Peek in and you may see an Icelandic popstar belting out a tune next to a housewife out for a night on the town. Maybe you are accustomed to fancy things. Or maybe you are like me and would relish the opportunity to sit on artwork while enjoying a cup of coffee or a good glass of wine. ODDSSON has something for everyone, and promises a uniquely classy experience, even for those on a tight budget.

FALL 2016

www.rfd.is | REYKJAVÍK FASHION & DESIGN | DESIGN |

Scandinavian & Cozy at Jennifer Berg's lovely home WORDS by Margrét Dagbjört Flygenring PHOTOS by Neil John Smith

We visited the lovely Jennifer Berg at her home in Vesturbærinn (West town) where she lives with her boyfriend Skúli and their french bulldog Knútur. Jennifer is a 25 year old model, born and raised in Borås, Sweden. She invited us over for coffee on a cloudy Friday afternoon in August. Because of her modelling work, she travels a lot and writes about her adventures on trendnet.is, one of the biggest blogs in Iceland. She is also a great chef. You can see so many delicious recipes on her blog, and she was kind enough to share her favourite dish with Reykjavík Fashion & Design. Jennifer and Skúli first met in Sweden and moved to Iceland in January, 2015. They have turned their apartment into a beautiful home by freshening up the kitchen and adding some nice details to the place, many of them from Sweden, but Jennifer is a big fan of Scandinavian design in general. We asked her a few questions to get to know her a little better.

52 | DESIGN | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016

When did you move to Iceland?

I moved here in January of 2015. In the beginning I thought it would be really hard to live here, because it is a small country and I’m not used to be “stuck” in the same place for a long time. But it has been surprisingly good, I have been travelling a lot since I moved here actually, because of my modelling and it has helped me in not feeling isolated. I love our home and it suits us perfectly. Have you done a lot of work on the apartment?

Skúli my boyfriend had been renting it out while we lived in Sweden. So yes, we needed to freshFALL 2016

en up the apartment. We painted everything, sanded our hardwood floors and renovated the bathroom. We also made some small changes in the kitchen. We changed the tiles, the kitchen benches, the sink, the stove, new dishwasher and so on. It actually sounds like a lot now! How would you describe your style?

I like it to be very clean and light coloured. Everyone says that I’m very pedantic and I agree. I don’t like when it’s too cluttery, I would rather have too little than too much. I love all kinds of Scandinavian design like Skultuna, Broste Copenhagen, Chhatwal & Jonsson and more.

Where do you get inspiration from?

I would say probably from Instagram, I follow @scandinavianhomes, @eklundstockholmnew york and @interiormilk all of which I love! What is your favorite item in the house?

The sofa, I love our sofa and we use it a lot. It is so cosy and comfy and it’s the centre of our apartment. Where do you spend the most time?

Probably in the living room/kitchen. It’s an open space apartment and it’s here we spend the most time. I cook a lot and when I’m in the kitchen I can enjoy the living room at the same time. www.rfd.is | REYKJAVÍK FASHION & DESIGN | DESIGN |

What's the last thing you bought for your home?

The carpet, we waited for so long and finally we went out and bought one. We got a dog when we moved into the apartment so that is why we waited to buy one because it takes a lot of time to get your dog ‘house trained.’ What's your favorite store in Iceland when it comes to interior?

I really love Húsgagnahöllin and Ilva, some of the biggest furniture stores in Iceland. They have so many pretty things. I just love 54 | DESIGN | REYKJAVÍK FASHION & DESIGN | www.rfd.is

to walk around hoping to find something to bring home.

gets a bit darker. It is so cosy to be at home surrounded by candles.

What's on top of your wish list for your home these days?

Last but not least, we have heard that you are an excellent chef, do you have a favorite recipe that you would like to share with our readers?

I’m trying to figure out what to do with our wall in the kitchen, it’s very empty at the moment, so finding something to put there is going to be my next project. Now when fall is here, do you do have any seasonal habits for the home?

Thank you for that! I have a lot of favourites, but If I need to chose one I would love to share my favourite pasta dish with you. Pasta Avocado! It’s so yummy and easy to make.

A lot of candles, I love the fall and when it finally FALL 2016

FALL 2016

www.rfd.is | REYKJAVÍK FASHION & DESIGN | DESIGN |

You will need:

400g of pasta 5 dl pasta water 3 cloves of garlic, chopped 3 shallot onions, chopped 1,5 red fresh chili, chopped, without the seeds 2,5 dl of dry white wine 4-5 avocados, depending on how big they are 2 dl chopped fresh parsley 2 dl chopped fresh basil 1,5 dl grated parmesan 1 lime Olive oil Salt and pepper Olive oil and grated parmesan for garnish

To make:

1. Start by cooking the pasta with salt and olive oil to ‘al dente’ and save about 5 dl of the pasta water for later. 2. Fry the chopped shallot, garlic and the chili (remember to take out the seeds from the chili) in olive oil. 3. Pour the wine into the pan and stir around, let it boil together a little. 4. Add the cooked pasta and mix everything together, turn off the heat 5. Pour the pasta water and stir. 6. Add the avocado pieces, the chopped parsley, basil and the parmesan into the pan and mix everything together 7. Squeeze lime juice over the pasta and taste it with salt and pepper. 8. Garnish it with some olive oil and grated parmesan. Enjoy! You can also find this recipe and many more on Jennifer’s blog trendnet.is/jenniferberg where she has a category called ‘Cook it with Jen’. Instagram: jenniferbergp

56 | DESIGN | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016

www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |

This fall’s makeup trends are all over the place. They are minimalistic and romantic but also dark, bold and creative. Pick your side or go with whatever creative mood you are in that day. Modern goth, stained lips, glitter and peach colours are some of the many things you can play with this season. Stay fresh or break the rules.

Fall Makeup Trends by Birna Íris Hlynsdóttir, Make-up Artist

Modern Gothic, as you can imagine, is very dark and you’ll need to invest in dark lipstick or a black greasy eyeliner. You will develop an attitude when you decide to take a leap of faith in the “the darker the better” look. Go for either the bold smudgy eyeliner or the dark lips and make a statement with either.

When you think of peachy colours, you think of summer and bronzed skin, but this year, peach is making its mark on fall fashion. You can play with that peachy colour in many ways, but make sure you do it moderately and with a clean face paired with “barely there” foundation and some highlighter. Skip any contouring this time around. Keep it clean and simple.

58 | BEAUTY | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016

Glitter! Now it gets interesting. It’s all about the 90’s comeback these days. Remember the glitter body makeup that Britney Spears and Gwen Stefani covered themselves in back in the day? It usually came in a gel form and you could roll it, or smear it on wherever you wanted. This fall glitter is back, but not as extreme as it was then, just give your eyelid a little splash of some glitter and you’re good to go.

Then for something easy this fall, you can grab you reddish lipstick and instead of making it classy with a lip liner, all nicely framed, just dab it on with your finger. Imagine you just gave your lover a well deserved goodbye kiss- so you’ll both end up with a smudgy red lipstick. This one everybody can easily pull off.

For the more the creative types, you can draw on your face like you would paint a picture in a structured minimalistic way. You can take whatever eyeliner color you want and create a simple line around your eyes with a little interesting twist. Channel Björk´s signature look in the 90´s when she drew tiny black dots either under her eyes or over her eyebrow. Have fun with it!

FALL 2016

www.rfd.is | REYKJAVÍK FASHION & DESIGN | BEAUTY |

Chanel Le Vernis Nail Gloss

Make Up Store – Lip Gloss, St. Tropez Chanel – Joues Contraste Powder Blush

Put on your

Christina Aguilera – Red Sin

RED

Marc Jacobs – Dot Edp

Daemon – Powdereyeshadow

Dior – Rouge 999

Chanel – Colour 57 Rouge Feu

YSL – Orange Seventies n° 213

Chanel – Le Vernis Longwear Nail Colour 528 Make Up Store Avery Matte

Shiseido – Rougerouge

Chanel – Le Rouge collection N°1

YSL – Decadent Pink N° 211

Modelrock – Major Betsy

60 | BEAUTY | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016 Cacharel – Amor Amor

FALL 2016

www.rfd.is | REYKJAVÍK FASHION & DESIGN | BEAUTY |

A Taste of Iceland’s Medicine

WORDS by Rebecca Conway PHOTOS by Rebecca Conway and courtesy of Lýsi hf.

According to a 2015 World Health Organization study, Iceland ranks sixth overall in terms of average lifespan, with Icelandic men and women living to an average age of 82.7. Prominent Icelandic neurologist Kári Stefánsson once claimed genetics and Viking strength are the reasons behind this long lifespan, though Iceland’s high happiness level, deemed third overall by the 2016 World Happiness Report, offers another explanation for these lengthy lives. Here at RFD, we maintain that the secret to a long Icelandic life lies in Brennívan and a mysterious, cumin-flavored, elixir-of-life ingredient. Still, however, we acknowledge that there might be a few more tricks up Iceland’s health sleeve, some of which you can find listed below. Cold, Cold Water

Whether it’s falling out of your faucet in Reykjavík or from some waterfall in Godknows-where, Icelandic water is some of the best in the world. Many Icelanders even drink it straight from streams in the wild, a safe bet considering environmental tests have shown it contains little to no heavy metals or contaminants. Naturally clean, Icelandic tap water doesn’t require a ton of additives either, meaning that it tastes crisp, pure, and chemical-free. Drinking a lot of water is one of the best gifts that we can give our bodies, so it makes sense that Iceland, with its high quality drinking water, has an abundance of happy, healthy people. 62 | BEAUTY | REYKJAVÍK FASHION & DESIGN | www.rfd.is

Some Like It Hot

Geothermally-heated water also features prominently in the wholesome Icelandic lifestyle. Even amidst the biting winter, many Icelanders meet at the public geothermal pools to sit, chat, and swim a few laps. Iceland’s affinity for the public pool, or “sundlaug” is unparalleled, a fact best reflected in the presence of a public pool in almost every Icelandic town, no matter how small. These pools encourage an active lifestyle, highlight the importance of taking time to unwind, and enable Icelanders to maintain vibrant social lives. Natural hot pots, rivers, and springs are also popular among Icelanders and have social and corporeal benefits similar to those of public swimming pools. The silica present in natural hot springs even has the added benefit of easing the symptoms of psoriasis and other skin diseases. In addition to providing hot water, geothermal energy also keeps Iceland’s air relatively free of fossil

‘Drinking a lot of water is one of the best gifts that we can give our bodies’ fuel emissions and other harmful toxins. Harnessing this underground heat allows Icelanders to live ethically and responsibly, and, on top of that, provides them with an abundance of hot water to hang out in. Finally, A Diet We Can Get Behind

Another factor of the healthy Icelandic lifestyle lies the country’s diet. Encircled by ocean, Iceland’s population relies heavily on fish for sustenance. This fish-heavy diet ensures that Icelanders have access to a fresh and healthy source of protein, most of which also contains beneficial omega-3 fatty acids. FALL 2016

‘Lýsi can boost the immune system, strengthen teeth and bones, and improve eyesight’ Those who want an additional omega-3 boost often opt for lýsi, an oil derived from the fat of fish. Lýsi can be taken in gel capsules or swallowed directly, and can boost the immune system, strengthen teeth and bones, and improve eyesight. While most of the Icelandic diet includes fish rather than red meat, lamb does have a place in traditional Icelandic cuisine. Red meat in Iceland tends to be wholesome, however, as the animals are free-ranging, organic, and therefore filled with essential nutrients. Icelandic grass is also brimming with beta-carotene, which keeps butter and other dairy products full of the valuable chemical compound. Traditional Icelandic skyr is even quite healthy, as it is low in fat and high in protein. Second Nature

The great outdoors inspires a slew of recreational activities, all of which keep Icelanders in tip-top shape. Even in the thick of winter, they can’t stay cooped up with so FALL 2016

much beauty outside, and many can be seen walking, running, or riding horses along the paths that thread all over the island. With such sweeping, gorgeous, and diverse landscapes outside of their windows, it’s hard to blame Icelanders for wanting to connect more with the world around them. Though people flock outside during all seasons, winter tends to bring increased activity in Iceland’s many indoor gyms and recreation facilities, which is, in and of itself, a testament to Icelanders and their devotion to healthy living. Popular sports such as handball, football, and CrossFit give Icelanders healthy outlets to stay active and content in all kinds of weather. Even if Icelanders aren’t leaving the house to work out,

the northern lights and other natural aspects encourage almost everyone to step beyond their front doors to meet friends, work in a café, or explore the world at large. Conclusion

Iceland is awash with wholesome and pure ingredients for healthy living, from its clean water to its silica mud to an abundance of omega-3-rich fish. While we don’t claim to know where Iceland keeps its Holy Grail, we can hypothesize that its people, landscapes, and natural resources contribute to the happy, healthy, and lengthy lives of its inhabitants. We’re still going to drink Brennivín to try and feel young, though perhaps this time we’ll wait until after we work out. www.rfd.is | REYKJAVÍK FASHION & DESIGN | BEAUTY |

Deisymakeup Esqido Mink Lashes 4.990 ISK

YSL - Palette Collector

All about the EYES

YSL - Couture Eye Marqueur

Lancôme – Grandiose Extreme

Make Up Store – Misty

YSL – Dessin Du Regard Waterproof Eye Pencil Noir Effronté

Lancôme – Grandiose Extreme Liner

Chanel – Waterproof Long Lasting Eyeliner

Make Up Store – Floral Jardin

Body Shop – Brow & Lash Gel

64 | BEAUTY | REYKJAVÍK FASHION & DESIGN | www.rfd.is

YSL – Couture Brow Palette

Chanel – Mascara 27 Mirage

Chanel – Illusion D'ombre Velvet Long Wear Luminous Matte Eyeshadow #98 Melody

YSL – Full Metal Shadow FALL 2016

48 72

thermal pools Reykjavík city museum Reykjavík art museum #reykjavikloves FALL 2016

Choose a card that suits your stay: 24, 48 or 72 hours

visitreykjavik.is www.rfd.is | REYKJAVÍK FASHION & DESIGN | BEAUTY |

MAC – It's a Strike Casual Colour-Blush YSL – Alternative Plum n° 212

BEAUTY BOX Our Fall Favorites

Deisymakeup.is Aden Lipliner Moroccanoil – Dry Texture Spray & Treatment

YSL – Couture Contouring

YSL – Mon Paris

MAC Cosmetics – It's-a Strike Lipstick

Stella McCartney – POP

OPI - Pale To The Chief

66 | BEAUTY | REYKJAVÍK FASHION & DESIGN | www.rfd.is

Make Up Store - Mineral Powder

Moroccanoil – Handcream FALL 2016

Deisymakeup.is - Temptu Wheel

MAC Cosmetics – It's a Strike Pearlmatte Face Powder Trophy

Maria Nila Pure Wolume

YSL – Top Secret Moisture Glow

Laugar Spa – Face Mask Radiant

YSL – Rosy Glow

Helena Rubinstein - Lash Queen Feline Blacks FALL 2016

YSL - La Laque Couture N° 77 Plum & N° 76 Fur Green

Benecos - Compact Blush Sassy Salmon Calvin Klein - CK One Gold www.rfd.is | REYKJAVÍK FASHION & DESIGN | BEAUTY |

A Whiff of Reykjavík

WORDS by Svava Jónsdóttir & Rebecca Conway PHOTOS by Neil John Smith

Upon stepping into Madison Perfumery, we feel as if a peaceful, lightly scented bubble has been dropped over our heads. Just outside the window, the ever-bustling Aðalstræti feels worlds away. As tourists and Icelanders stroll past, seemingly immune to the state of calm we’ve entered. In this elegant venue, with its deep gray walls and cozy, modern furnishings, we can finally breathe again. This ability to breathe is quite convenient, as we’re about to interview Lísa Ólafsdóttir, one of Madison’s owners. “We’re all about scents as a form of everyday luxury,” Lísa explains as we settle in for a chat. “We sell perfumes, home fragrances, diffusers, candles, and soaps, as well as cosmetics, skincare products, and beauty treatments.” A small business, Madison’s ethos involves carrying quality products that have been made with care. In turn, the perfumery and beauty parlour deliver these products with effort and consideration for the consumer. Heavy industry, slow perfume

Rather than carrying mass-produced merchandise, the store focuses on buying directly from small businesses. Lísa calls the niche and artisanal perfumes they carry “slow perfumes,” as they often take more time to create than mass-produced ones. In addition to serving as an outlet for small businesses to sell their wares, the perfumery also provides professional sales associates to ensure that customers have a good knowledge base to draw from when choosing a product. “We really want to know our products here. We have beauticians and makeup artists who work as sale associates, so you’ll always get very professional service,” Lísa says, gesturing towards an associate. 68 | BEAUTY | REYKJAVÍK FASHION & DESIGN | www.rfd.is

Madison’s beauticians and makeup artists also administer these quality products in the form of individualized beauty treatments. In addition to the shop, the store contains two beauty rooms, in which patrons can receive massages, makeovers, and the like. Lísa especially recommends getting a post-flight or post-hike massage, as it allows travelers to relax before exploring more of the country. Bridal treatments are also highly recommended, since the bride and her

bridesmaids can have their makeup done and choose a scent at the same time. Aura and process

In addition to curating quality products, Madison is keen on developing its aura and process. “Madison is an environment where you can sit down, have a coffee, and let a scent blossom before you choose it. And, by all means, you may need more than one visit before you can choose your scent,” Lísa anFALL 2016

swers, when we ask how long the decision making can take. She calls their method of perfume selection the “old way,” one that involves giving a perfume time to evolve on the skin. Sales associates, she notes, consider everything from a customer’s profession to their hobbies, though customer taste always comes first. Gender, however, is one factor that need not dictate perfume choice. “It’s actually a new trend, assigning fragrances to just one gender,” Lísa explains, “but a scent can work well on both men and women.” Rather than adhering to gendered branding, sales asso-

‘Rather than adhering to gendered branding, sales associates focus on listening to their ciates focus on listening to their clients and allowing them time to find the ideal scent, whatever that scent may be. International flavors and fragrances

While these “slow perfumes” all have roots in small businesses, they come from a variety of different European countries, including France, Italy, England, the Netherlands, and Iceland. Lísa cites Andrea Maack as one example of an Iceland-inspired, beauty-product producer. A young artist, Andrea often uses Iceland as inspiration for her artwork, and her artwork as inspiration for her products. Lísa herself has an international origin story. Born in Reykjavík, she grew up in Sweden and Denmark, travelled in her twenties, and ended up roaming the skies as a flight attendant for almost twenty years. It was through friends abroad that she fell into the magical world of perfumes. “The idea to open Madison had been with my husband and me for awhile, but we FALL 2016

clients’ thought it was crazy to bring such a segmented market into this small country of ours,” Lísa explains. When she couldn’t shake the idea and as she was looking for something to do following the 2008 economic collapse, she finally committed to the store. In October of 2013, Lísa and her husband opened Madison Perfumery, despite the hesitance of friends and fellow Icelanders. “People asked us what we were doing, and we could almost hear the ‘Are you crazy?’ after we told them we had purchased the venue to open a perfumery. But people have been respectful, and the Icelandic market has been open to new things,” Lísa tells us. In addition to the Icelandic patrons, Lísa notes that tourists have made great customers. Some are surprised to find the products they’ve been looking for in Iceland, ones that they’ve had trouble finding at home.

The sweet smell of patience

Lísa has high hopes for Madison’s future. These days, she’s especially excited about introducing products by Frédéric Malle to the store, as well as setting up a web shop (www. madison.is) so that customers from all corners of the world can pick up their products. On top of these immediate projects, Lísa hopes to watch Madison grow in the coming years. She doesn’t mind slow goings, though. “We don’t want to conquer the world, or even Reykjavík. We just want to build good service, have strong relationships with our clients, and be here for people who appreciate quality products.” These sorts of business relationships depend on knowledgeable service and a connection with the customers, both of which take time. Overall, a sense of patience seems to permeate every aspect of Madison Perfumery. Whether it’s the growth of the business or an individual finding the right scent, Lísa and the Madison team are willing to take the time to do it right. More than anything, they want customers to relax, explore the store and, ultimately, find the product that best suits them. During our time at Madison Perfumery, we came to realize that finding your scent is a journey. Why not stop and smell the roses, rather than the sulfur, along the way?

www.rfd.is | REYKJAVÍK FASHION & DESIGN | BEAUTY |

Luxurious Treatments in Reykjavík

Laugar Spa (+354) 553-0000

Sundlaugavegur 30a 104 Reykjavík

At Laugar Spa you can enjoy our clean, green Laugar Spa signature facial and a variety of treatments and massages. Therapies are performed based on each individual´s needs and skin type. Your Laugar Spa beautician selects the best treatment for you. Rejuvenate your body and mind in our luxurious spa. Choose from six different saunas and steam baths, enjoy warm and cold thalassotherapy baths and relax by the fireplace. You can also go outside for an invigorating dip in the geothermal pools and hot tubs.

Sóley Natura Spa (+354) 444 4000

Nauthólsvegur 52 101 Reykjavík

Sóley Natura Spa, located in Icelandair Hotel Reykjavik Natura, is inspired by Iceland’s unique surroundings and natural resources. The spa offers some of Reykjavík’s most exclusive beauty and massage treatments, along with a rejuvenating relaxation area, warm pool, steam bath, sauna and a hot tub. The broad range of treatments at Sóley Natura Spa are tailor made, focusing on maximum comfort, absolute luxury and outstanding results. The spa uses an exclusive selection of Sóley Organics products, featuring a blend of hand picked wild Icelandic herbs and aromatic essential oils to complete your experience. 70 | BEAUTY | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016

Blue Lagoon Spa Reykjavík (+354) 414-4004

Álfheimar 74 104 Reykjavík

The Blue Lagoon Spa at Reykjavík’s Hreyfing in Glæsibæ offers a relaxed setting in a newly designed indoor spa area. It gives you access to sauna, steam room, indoor and outdoor jacuzzis as well as an extensive premium fitness center. The Blue Lagoon Spa treatments bring connection to Icelandic primordial nature through the exclusive Blue Lagoon skincare line which is the foundation of the treatments. The skin care line is a true naturceutical product line based on the Blue Lagoon geothermal water and its active ingredients; minerals, silica and algae brought together in perfect harmony of nature and science.

Hilton Reykjavík Spa (+354) 444-5090

Suðurlandsbraut 2 108 Reykjavík

A fully equipped gym with cardio treadmills and steppers and a wide selection of fitness equipment are available at the Hilton Reykjavík Spa. Certified fitness trainers are present in the gym at all times to assist the guests. A nutritionist is among the team of trainers. At the Hilton Reykjavík Spa, they have a massage and a beauty parlor where guests can choose from a wide range of massages, body and facial treatments. There is an outdoor hot tub as well as a cold tub and they also have two indoor hot tubs where they have massage therapists offering neck, shoulder and head massage while the guests relax in the warm water.

Reykjavík Spa

(+354) 444 400 www.reykjavikspa.is

Nauthólsvegur 52 101 Reykjavík

Is a beauty- and massage parlour with a beautiful spa area and a calm, relaxing and refreshing atmosphere. They are equipped with six spacious rooms for treatments. In the spa area there are two hot tubs, 39°C (102°F) and 41°C (105°F), an infrared sauna, a steam bath and a lovely candlelit area where you can relax by the fireplace. Their ambition is to provide a quality service in wonderful environment.The most popular treatment is Spa Treatment where we use only Icelandic ingredients.

FALL 2016

www.rfd.is | REYKJAVÍK FASHION & DESIGN | BEAUTY |

LA SOLUTION 10 DE CHANEL: When exposed to environmental aggressors and stress, all skin types can become sensitive. LA SOLUTION 10 DE CHANEL is the first comforting moisturizer especially formulated by CHANEL Research to soothe, de-stress and defend naturally or temporarily sensitive skin. With only 10 ingredients, LA SOLUTION 10 DE CHANEL boasts a simple and pure formula artfully composed for necessary efficacy, comfort and optimal skin tolerance.

WANT PERFECT SKIN? SÓLEY – eyGLÓ

MOROCCANOIL BODY – DRY OIL

eyGLÓ is Icelandic for 'eternal glow'. This certified organic, concentrated moisturizer is rich in radiance-giving antioxidants such as evening primrose-, rosehip-, and frankincense oil that improve skin elasticity and longevity while our signature blend of hand-picked wild Icelandic herbs work to tone, tighten, eliminate harmful bacteria, fade sun damage, and brighten complexions.

Instant moisture that achieves soft, silky results, Moroccanoil Body Dry Body Oil Fragrance Originale infuses skin with the antioxidant-rich, nourishing properties of argan oil rich in essential fatty acids, as well as olive and avocado oils. The weightless formula absorbs quickly to lock in moisture, while soothing dry areas and improving overall skin texture and tone. Delicately fragranced with the signature Moroccanoil scent, Fragrance Originale. Paraben-free.

SKYN ICELAND - ARCTIC FACE OIL: Look beyond your daily moisturizer and lavish your skin with a nourishing infusion of soothing hydration to help revitalize and repair. Although luxurious and lightweight in texture, ARCTIC FACE OIL delivers powerful hydration, helping to repair and balance skin's lipid barrier while locking in lasting moisture. Over time it smooths fine lines and wrinkles to reveal a softer and more youthful complexion. LANCÔME – ABSOLUE PRECIOUS CELLS:

MOROCCANOIL BODY – SHOWER GEL Nourish skin while cleansing for a revitalizing shower experience. Moroccanoil Body Shower Gel is a highly concentrated, yet mild formula infused with antioxidant-rich argan oil that works immediately to hydrate skin as it cleanses. Hydrating body wash restores skin’s optimal moisture balance, helping to improve elasticity, texture and tone. Delicately fragranced with the signature Moroccanoil scent. Sulfate-free and paraben-free.

Discover Absolue; a premium skincare range for exceptional results. Lancôme's ABSOLUE PRECIOUS CELLS is the gold standard of anti-ageing, created with hand-picked summer rose petals, harvested at dawn to preserve the regenerating powers of their natural oils. For skin that's radiant, regenerated, and softer than you could ever imagine.

72 | BEAUTY | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016

LANCÔME - ÉNERGIE DE VIE Inspired by the power of nature, discover ÉNERGIE DE VIE at Lancôme. A skincare collection that combines 3 exceptional plant life-forces; leaving your skin brimming with vital energy every day. As if bathed in morning dew, skin regains its natural quality; a refined texture, healthy glow and renewed bounce. Stimulate your skin and your senses for visible results with Énergie de Vie.

LA PRAIRIE: ANTI AGING STRESS CREAM: Anti-Aging stress cream from La Prairie. The antidote to stress. This luxuriously moisturising anti-aging stress cream targets the effects of stress on your skin. Fine lines and wrinkles relax. It’s formulated with nature’s de-stressors: valerian root, passion fruit, jojoba seed oil and more. Skin is restored and healthy. Your skin will relax and so will you.

SKYN ICELAND - ICELANDIC RELIEF EYE CREAM: Cutting-edge triple-acting eye cream formulated with a breakthrough technology to combat three major eye issues: dark circles, puffiness and wrinkles.

TA R A M A R TREATMENT:

PURIFYING

TARAMAR Purifying Treatm ent is a potent algae cleansing oil that provides antioxidation and a skin firming effect. Leaves your skin sparkling clean, smooth and firm. A delicate oil blend for all skin types, especially suitable for sensitive skin.

BIOEFFECT BODY INTENSIVE is an age-defying body serum that harnesses the proven anti-ageing power of EGF (epidermal growth factor) to help smooth, soften and firm the appearance of skin on the body. It has been created specifically to target body concerns such as dryness and uneven tone, leaving skin looking youthful, supple and cared for.

SÓLEY – GRÆÐIR GRÆÐIR, the first product from Sóley and the most loved one, is based on a recipe from Sóley's great-grandfather. It has consistently proved effective on eczema, psoriasis, skin irritation, burn wounds, yeast infections, diaper rash, dry skin, puffy eyes, and minor wounds thanks to its concentrated dose of our signature blend of handpicked wild Icelandic healing herbs. Go on, give it a try and find out why it's been used and loved by generations of Sóley's family!

FALL 2016

www.rfd.is | REYKJAVÍK FASHION & DESIGN | BEAUTY |

Dress Sporty Being active in Iceland is easy. You don’t have to go far from the central of Reykjavík to enjoy a hike in the nature. If you prefer inside activity you can find a variety of gyms with loads of classes to choose from all over the city. Swimming is also one way of getting your exercise or if you just like to soak in the water after a long day you should try out our famous geothermal hot tubs. They are known for their healing powers. So if you like to be active and you forgot to pack your gear …. Well guess what ! We got you covered. So if you are one that likes to be active and forgot to pack your gear….well guess what we got you covered.

Nike 9.989 ISK

Outfit One

UnderArm 11.490 ISK

Jogging around Reykjavik city can easily be stylish. Nike 22.490 ISK ELKO 21.995 ISK

Nike 24.990 ISK

Nike 6.990 ISK

Outfit Two Nike 22.990 ISK

We have 7 different swimming pools to choose from just in Reykjavík alone and a lot more if you go around the country.

Útilíf 6.990 ISK

Outfit Three

Sunday morning work out before heading to a spa.

74 | LIFESTYLE | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016

Joe

HAS ARRIVED DOWNTOWN WE ARE NOW OPEN ON LAUGAVEGUR! DROP BY FOR SOME AMAZING JUICES, SANDWICHES AND SHAKES. P.S. WE’RE REALLY GOOD AT MAKING COFFEE TOO!

FALL 2016

www.rfd.is | REYKJAVÍK FASHION & DESIGN | LIFESTYLE |

LAUGAVEGUR | SMÁRALIND | KRINGLAN | WORLD CLASS LAUGAR | KEFLAVIK AIRPORT

Work out n i like a Vik g! WORDS by Ingibjörg Björnsdóttir PHOTOS courtesy of Svava Sigbertsdóttir

Svava Sigbertsdóttir is a personal trainer for the stars. She has trained many A-listers including former Pussycat Doll Nicole Scherzinger and model Suki Waterhouse. Svava has a busy life in London, where she lives with her family, but we were lucky enough to get her to answer some questions for us.

‘We set goals and challenges and have

How did you get started as a personal trainer?

the time of our lives

I have always loved sports and done sports all my life. After I finished my BA in musical theatre, I realised I wanted to do more sports-based work and work with people. I became a qualified personal trainer, nutritionist, and yoga teacher. After I finished, I got a job at a gym in Knightsbridge teaching one class a week. And that’s how it started.

smashing them’ that more people could experience exactly that. I want to give people high quality training and nutritional plans, and knowledge and motivation, without the massive cost of a personal trainer.

How would you describe your fitness regime?

How did you come up with the Viking Method?

I do my Viking method; the Viking Method is a no-gimmick functional training method that uses specific exercises paired and timed in a way that forces you to fire up more muscle fibers and utilize more oxygen and energy. Core work is also done in a special way, where the core is a connector and not a separate unit. It takes into account your hormones, activating the “good” ones and de-activating the “bad” ones, which is crucial both in your training and nutrition. The Viking Method is a performance-based method. We set goals and challenges and have the time of our lives smashing them. My main goal has always been to make people feel truly good about themselves. To help them realize that they are a true force to be reckoned with. Every muscle is powerful. With a mind that is undefeatable, and a spirit that is unbreakable. I started my online training programme so

I have been a fitness maniac all my life. From handball to pilates, kickboxing to yoga, football to ballet, weightlifting to badminton. But through it all, I never found that one ultimate type of training which would give me the lean, toned, powerful, strong physique that I wanted along with optimum health both inside and out. Therefore, I took the best out of how we Icelanders train and take on challenges (head on, with never-ending resilience) and combined it with the way I trained myself and what I have learned and created the Viking Method. Can you tell us about one of your favourite exercises from the Viking Method?

Oh there are so many! I find it too hard to choose. The arm drags, the kneeling kicks, the lateral fall downs, the lay down into squat. There are so many!

76 | LIFESTYLE | REYKJAVÍK FASHION & DESIGN | www.rfd.is

What makes the Viking Method so successful?

There are multiple reasons. The exercises are different and fun, functional and hard. They really make you feel like a superhero! The nutrition element is great, as well. Most importantly, we do not train for looks. Yes, you will get a fantastic body, but that is a by-product. We train for power, for agility, for strength, for speed, for resilience, FALL 2016

for confidence, and inner contentment. We train for us. Not others. Tell us what your typical day looks like?

It depends on what day of the week, and when I start and finish with my clients. Some days I start at 8am and train until 3pm, other days I start at 6am and finish at 8pm. My area is Knightsbridge, and there I train people in their houses or for my clients who do not live close by, I train in a small private park. I normally train in the afternoon, after I finish work or between clients. Then I go home and spend time with my daughter. After she goes to bed, I spend the late evening on the computer, answering emails, or working on other projects. I always go to bed way too late, and it is a rare thing if I get 6 hours of sleep. Therefore, my holidays are spent resting! What is your favourite meal?

I love grilled chicken with avocado, goats cheese feta and broccoli. It is so simple but so yummy. Lamb with creamy mushroom sauce and potatoes are what I look forward to eating every time I go home to Iceland. You have trained some pretty famous people can you tell us who you have trained and how it came about?

After I created my method, the biggest challenge was getting it known. I first spent months emailing newspapers and magazines to see if they would do a feature about it and they all came back saying that if I didn’t train FALL 2016

someone famous, then they couldn’t feature it because it was so new. I spent every night for months finding emails of agents and assistants of celebs, offering my services. Most of them had a trainer they had worked with for a long time, but then Nicole Scherzinger was coming to the UK to be a judge on the X-factor, and I thought that maybe she wouldn’t bring her trainer with her. So I got her assistant’s email and contacted her. I was thankfully right, and we set up the first session to see if she would like my Viking Method. She loved it, and that got the ball rolling. Then I did sessions with editors of different magazines, newspapers, online media sites, festivals, and so on. I train Nicole when she is in town, and I have trained Suki Waterhouse and now Amanda Holden. To build up your own company from scratch does take all of your time. There is no work-social balance. It takes everything you’ve got, especially in the beginning, when it is tempting to give up when you get constant “no.” But if you stay with it, if you keep on going you will start getting “yes.” And that is worth all the sacrifices you have made. What was your "Ah-ha" moment when you felt like you had succeeded at what you do?

Every time you reach a goal, you get that moment, and instantly a new “Ah-ha” goal is set! It all depends on where you are. When I got my first job as a trainer, when I finished making my website, when I did my first fitness festival, when the first article about the Viking

‘The exercises are different and fun, functional and hard. They make you feel like a superhero’ Method came out, every time a person tells me how much my method has changed their lives, when I got my first celebrity client, when I got my first online clients…so many “Ah-ha” moments and hopefully many more to come. You live in England, why did you decide to move and do you miss Iceland?

I moved in 2004 to study musical theatre as that was not a possibility in Iceland. For my profession, London is such a huge hub that can lead to amazing opportunities, so that is why I stayed. I miss Iceland all the time. I miss my family and friends, the nature, the people, the food, the sweets, the 24-hour daylight and the northern lights. I miss all of it. I come home every holiday, and that is my re-charge. London I work. Iceland I relax. The Viking Method does not do before and after pictures. Why is that?

To me, it is definitely not a true indicator of one's progress. That is why we do before and after performances. The Viking Challenge! The

www.rfd.is | REYKJAVÍK FASHION & DESIGN | LIFESTYLE |

Just like fashion changes, so does the body fashion.

first day of the month you do the Challenge, and you write down your reps in your online profile. Then you train like a Viking for a month and on the last day, you repeat the Challenge. Every month you do a different one. To do these performances and then see how much more you can do is amazing. It gives such a feeling of accomplishment. You realize you can do so much more than you thought you were capable of. Photos do not show this change, and they carry such a negative impact. You are happy for a second and then you start seeing all the things that still need changing. This is because you have put so much emphasis on an image that is open to other people's opinion, which is just subjective. What you do is never subjective. No

one can disagree with your accomplishments. You did it. You didn’t give up, you kept on going, you made yourself more powerful. And no one can take that away from you. Don't get me wrong, of course we all want to look our best. But that should not consume us and be the value of our being. Because you know what? Then you will never win. There is always some other “flaw” that you see that needs improvement, there is always someone that you feel has a better body than you have now. There will always be the need for validation from others. Just like fashion changes, so does the body fashion. Now big behinds are said to be the ultimate component for self-contentment and if you do not have one, you are not attractive. This was not the case some years ago, and in a few years it will be something else and then will you be chasing that look? What an exhausting, unrewarding race. Focus on what you do. Focus on who you are. That is a very different and does not have any negative effects. Smash every workout. Do before and after performances. See how much you improve. This is an achievement that is not open to discussion. You earned it. You own it. And the benefits are for your whole being. Looks included, but more importantly the rest and the best of you. This is where you always win. Lastly, do you have any tips on living healthy and staying fit?

Do my method! Join the Viking Clan! Think of being fit and healthy as a long-term thing.

78 | LIFESTYLE | REYKJAVÍK FASHION & DESIGN | www.rfd.is

It is not something that you do over the top for few weeks and then stop. Be realistic about it and fit it into your daily life. If you are new to training, have a plan for when you start. Get a program from a trainer, either from online or go to classes. Learn the right technique. That is extremely important. If you have an unhealthy diet and want to change it, do not change everything at once. Start with your breakfast and snack. Then get that into your routine and at lunch. And then dinner. Stop weighing yourself. Stop judging your looks constantly. Set monthly performance goals instead, and give yourself a high five when you smash that goal. Whats next for you? (what does the future bring?)

So many exciting things are coming up! Some I cannot say right now as they haven’t been made official yet, but the biggest thing I can say is that I just signed with J.K. Rowling’s book agent and we will be publishing the Viking Method book. I cannot wait to share that one with you all. That’s one more huge “Ah-a” for me!

Check out her website and you can start to release your inner Viking as soon as today. www.thevikingmethod.com

FALL 2016

www.rfd.is | REYKJAVÍK FASHION & DESIGN | LIFESTYLE |

Glitter&Gay Pride Week in Iceland WORDS by Hannah Jane Cohen PHOTOS by Kristín Pétursdóttir

80 | LIFESTYLE | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016

‘Jón Gnarr—former mayor of Reykjavík— dressed up in drag for the Gay Pride Parade in 2011’ In a 2015 study conducted by Planet Romeo (a dating app) and the Johannes Gutenberg University of Mainz in Germany, scientists questioned 115,000 gay men. How gay-friendly is your work? How comfortable would you be kissing another man in public? How satisfied are you with your life? The goal of these questions (and many others) was to collectively rank the quality of life for homosexual men worldwide. They called it the Perceived Gay-Related Public Opinion Index. The worldwide winner for gay happiness? Iceland. “Not one bad comment have I got all these years,” one Icelandic participant of the study wrote anonymously. “We have a very liberal and good society here in Iceland. Thanks to brave fighters like artists, singers and many politicians… Iceland sure is a good country to live in!” Yes, Iceland is often referred to as a modern gay mecca, the ‘gay heaven,’ as the study actually titled the country. It’s not hard to understand why. Homosexuals, bisexuals, and transgender individuals can marry, adopt, and are protected by strong anti-discrimination laws here. They are represented equally in most industries, including fishing, tourism, and art, and are also represented in politics and business. Jóhanna Sigurðardóttir, Iceland’s former Prime Minister elected in 2009, was the first openly gay head of state in world history. And checking in at 2016, there have only been two others since, in Belgium and Luxembourg. But in Iceland, even straight politicians are progressive as hell. Jón Gnarr, the former mayor of Reykjavík and resident Icelandic funny-man, dressed up in drag for the Gay Pride Parade in 2010, 2011, 2012 and 2013. Can you imagine Obama or Merkel doing that? I mean, let’s not take our eyes off Trudeau (or Putin) but right now, it’s hard to even imagine any world leader that comes close. In 2011, 35,000 Icelanders showed up for the Reykjavík Pride or ‘Hinsegin dagar’ parade. That’s more than 10% of the country. FALL 2016

‘It makes the city more beautiful and better in every way’

A 2014 count put the number around 90,000! That’s more than 25%! For reference, this would be like if 81 million people showed up in New York City for the Pride March. Everyone gets in on Pride. There’s a special Pride beer called Ástrík, a special Pride Ball at Bryggjan Brugghús, queer knitting during Pride weekend at Loft, and a selection of amazing lectures involving the queer community at the Iðnó culture house in honour of Pride. There’s even an official Reykavík Pride Song, the 2016 iteration is called “Við getum sameinast,” which translates to “We Can Unite.” The current mayor of Reykjavík, Dagur B. Eggertsson, discussed Pride recently, saying, “I think this parade truly is a parade of joy because it makes the city more beautiful and better in every way, not to mention more fun and colourful.” Unfortunately, Dagur didn’t take a leaf from Jón Gnarr’s book and don heels and lipstick. “Part of the message that Reykjavík Pride represents,” he said,

www.rfd.is | REYKJAVÍK FASHION & DESIGN | LIFESTYLE |

‘Of course, there are still social problems here for the LGBQIA community’

“is that every person should be happy in his or her own skin and be whoever he or she wants to be. That also applies to us who are a bit more boorish.” So don’t bet on seeing him in eyeshadow anytime soon. Yes, Reykjavík Gay Pride Festival is one of the most celebrated weekends of the year. But it isn’t the only time Iceland designates to celebrate the gays. There’s also Bears on Ice in September and the Rainbow Reykja vík Festival in January. This year’s Pride theme was “Our History.” The organisers of the festival hoped to highlight the queer history of Iceland, which is coloured and rich. It wasn’t always all rainbows, bears and RuPaul: Iceland’s LGBTQIA history is not without its share

of controversy. Until 1940, same-sex sexual activity was illegal. Though it was legalised that year, it was still socially disparaged; something one could not do in mainstream society. This was evident when, in the seventies, musician Hörður Torfason publicly outed himself as a homosexual. He was the first Icelander to do so and ultimately received so much harassment that he fled the country. He later came back and founded Samtökin ’78, one of Iceland’s largest lesbian and gay organisations. In the eighties, the word “homosexuality” was banned from television and radio. It was still a relatively underground culture and not many strides were made in the civil rights movement until 1996, when registered partnerships for same-sex marriages became legal. This was overturned on 11 June 2010, when in an unanimous decision, Parliament legalised gay marriage! And look! Only six years on, Iceland is the best place in the world to be gay. Of course, there are still social problems here for the LGBQIA community.

82 | LIFESTYLE | REYKJAVÍK FASHION & DESIGN | www.rfd.is

Notably, there is massive legislative ambiguity for transgender individuals. No specific legislation mentions the word transgender and though yes, it’s possible for individuals to legally change their gender, this is only allowed if they have undergone extensive surgery. Can you imagine having to disclose something so personal to your government? It’s also important to note that men who engage in sexual contact with men are still not allowed to donate blood in Iceland. As well, conversion therapy, a controversial method of trying to “turn” non-straight people straight, is also not explicitly illegal in the country. In about one third of countries worldwide, it’s still illegal to be lesbian, gay, queer, or transgender. In seven countries, it’s punishable by death. Here in Iceland though, gayness is celebrated not only during Pride, but everyday. Many notable Icelanders are gay. In addition to the former prime minister, Páll Oskár (who rode a giant glittery unicorn during Pride 2016), and Jonathan Duffy, to name a few. WOW Air (the budget Icelandic airline) even named their newest Airbus TF-Gay! Iceland’s gay-friendliness is so wellknown that Fiji’s Prime Minister Frank Bainimarama after stating that in his lifetime, there “will be no same-sex marriage in Fiji,” told his citizens that if they want to marry someone of the same sex, they should, “Go and have it done in Iceland and stay and live there.” So to the people of Fiji, come on over. You’re cordially invited to Pride 2017. FALL 2016

My Reykjavík

What do you love about the city? Reykjavík is wonderful! I have had the privilege of living abroad in various cities for the past 12 years, therefore when ever I am back in Reykjavík I re-discover parts of it with the eyes of a semi-foreigner and a local. My latest discovery in the centre of town is the Brauð og Co bakery on Frakkastígur. The sourdough bread there is absolutely to die for! Making some simple sandwiches and eating them at Höggmyndagarður Einars Jónssonar (accessed from Freyjugata) is a very lovely way to spend a lunch hour in nice weather. If you are thirsty for coffee Reykjavík Roasters is just a stone's throw away from the bakery for some seriously good take away coffee. For a more intense outdoors experience I always have a soft spot for Grótta. There is just is something romantically adventurous about walking up to the lighthouse after a walk along the beach, it never fails to clear my head and get me in a happy mood. Regarding the nightlife, Ananas on Klapparstígur continuously delivers tasty drinks, great music and friendly vibes. For the thrifty and thirsty early birds, I recommend downloading the Reykjavík Appy Hour app, you just might discover more places than you expected. Have fun!

Karen Briem

Costume Designer

Carrie Bradshaw has taught us journalists that one of the job's major responsibilities is brunching. Skulking in the Gray Cat cafe is sometimes perfect, or the light and airy Cuccoo's Nest sometimes fits the mood better. It's always fun to see what the Ekkisjens, i8 or Harbinger galleries are showing. Matur og Drykkur is a good dinner spot—try the cod head (trust me on this). Then: Slippbarinn has the best Espresso Martini. Mikkeller & Friends is a good bar to start an evening, and Kaffibarinn still the best to finish it.

John Rogers Writer and DJ

Reykjavík is such a great hub of restaurants, bars and shops. At the moment I really enjoy exploring new places around Reykjavik and recently I discovered a place called Borðið on Ægissíða. It’s a gourmet shop as well as a restaurant during lunch hours. I just bought some English mustard and shortbread there which I gave as a present. In the next few days, I would really like to go and get a bit of retail therapy with friends in downtown Reykjavík and finish the day having cocktails at the new Hilton Canopy Hotel or at Petersen Svítan in Gamla Bíó.

Þórunn Hannesdóttir

Designer at Færið and Bioeffect

It’s very easy to learn your way around downtown Reykjavík. All you have to do is look up at Hallgrímskirkja to know which way you are going. I love going running in Reykjavík! There are fantastic paths that lie around the coastline, from Nauthólsvík to Seltjarnarnes. It’s a really good way to explore the people and the city. My favourite bar at the moment is Bazaar Oddsson. It has an amazing ray of design classic furniture, which I’m a huge fan of, since I used to deal in modern design classic furniture when I lived in London, so I can really appreciate the décor in Oddsson, they have done an amazing job.

Jason Doyle

Employee at Icelandic Health Insurance FALL 2016

www.rfd.is | REYKJAVÍK FASHION & DESIGN | LIFESTYLE |

Day Trip: Horses and Tomatoes ‘Being on horseback in the icelandic nature is something else’ WORDS by Ingibjörg Björnsdóttir & Margrét Dagbjört Flygenring PHOTOS courtesy of Svava Sigbertsdóttir

This story begins with the weather because as you might know, Icelanders always have to start by discussing the weather. We woke up early, took a look outside, saw the sun, and were excited to know that in the next hour we would be out and about in the countryside. Armed with wool sweaters and sunglasses, we headed out. Our first stop was Laxnes, a horse farm in Mosfellssveit, a 20 minute drive from Reykjavík’s city centre. We were invited on a horseback ride and were admittedly nervous as we approached the farm since neither of us had been on horseback for ages. We were greeted by Haukur “the horse whisperer” (in our opinion). There are over thirty horses at the farm and he knew the character of every single one. It was really cool to see how he interacted with the horses, always lively and charming. We were the only Icelanders there, which was pretty apparent going by the outfits we chose to wear (basic rain gear, though there was not a cloud in the sky.) We know that the weather here in Iceland changes from one minute to another so it is always good to be prepared. But, again, enough about the weather. We were a bit anxious before meeting our horses Baldur and Móri, but a short while after getting to know them, we started 84 | LIFESTYLE | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016

to ease up and enjoy it. Being on horseback in Icelandic nature is something else. It’s hard to describe, but we agree you just have to try it! Half way through the tour, we were told to get off our horses and let them rest and graze a bit. Then they split the group into two, a fast and a slow group. We egged one another on to join the faster group and we were NOT sorry. It was absolutely amazing! A young boy who lives on the farm rode back with us. He rode bareback which was quite impressive. Old school. In the end, of course, we were glad that we wore our raincoats. Even though the sun was shining on the first bit of our trip, sure enough it had changed into pouring rain on the way back. Our next stop was the Friðheimar tomato farm. We knew little about the place but had heard good things and were thrilled to finally visit. We drove through Þingvellir, the national park, and we recommend a stop to have a look around if you get the chance. There is a lot to see in the area in addition to its tremendous history. Friðheimar is located in Reykholt in Biskupstungur. The restaurant is actually inside a tomato greenhouse. The place is run by Helena and Knút, a couple who live there along with their five children. We were FALL 2016

seated at the best table in the restaurant and greeted by the oldest daughter, Dorothea. Dorothea told us about the place, the culture and the overall concept. It should be noted that all guests get the story of the farm from the staff, which makes the experience personal and enjoyable. Friðheimar grows tomatoes all year round with environmentally friendly geothermal energy. Conditions in Reykholt are ideal for growing tomatoes. Dorothea told us that 20% of the tomatoes in Iceland come from Friðheimar, where the main characters centre stage at the operation are the bees who flutter around and pollinate the flowers. Next we were served a “Healthy Mary” which was, to say the least, surprising. The drink includes honey from the bees and, of course, tomatoes. We are still talking about how amazing it was! The food arrived, delicious tomato soup and homemade bread which we loved. We also tried the pasta dish which was fresh and fantastic. What made the final thrill was the dessert of apple and tomato pie with whipped cream. By the final course we were already full, but it was just so good, we just could not stop. This was a special experience and we immediately decided to bringing our families next time around. The sky had thick-

‘Friðheimar grows tomatoes all year round with environmentally friendly energy.’ ened up and we headed home in the pouring rain, past Slakki Zoo, a place filled with farm animals. If you are travelling with kids, they will love it. Slakki is probably the smallest and most adorable zoo you could ever visit. Geysir is also close, and it is a quick side trip to take advantage the opportunity to check out the hot springs. Our last stop was at Dalsgarður, a rose farm in Mosfellssveit where you can buy roses and strawberries. It is self-service, so you put the money in the jar, select the flowers and berries you want. Simply wonderful! All in all, we are extremely happy with the day. There is so much to do in the area that can be tailored for whatever you fancy. Enjoy the ride - we certainly did!

www.rfd.is | REYKJAVÍK FASHION & DESIGN | LIFESTYLE |

Best of Seafood in Reykjavík Fiskimarkaðurinn

Aðalstræti 12 101 Reykjavík

One of the most popular restaurants in Iceland, Fiskimarkaðurinn, or “The Fish Market,” fuses fresh, local ingredients with modern cooking techniques, making their dishes not only delicious but also environmentally responsible. The Fiskimarkaðurinn team is led by head chef Hrefna Rósa Sætran of the Icelandic National Culinary team, who works with local farmers and fisherman to ensure the quality and sustainability of all ingredients. In addition to its open kitchen, Fiskimarkaðurinn boasts a raw bar with exotic dishes, as well as Iceland’s only robata grill. If you’re looking for inspiration and a great meal, Fiskimarkaðurinn is definitely the place to go.

Verbúð 11 Lobster & Stuff

Geirsgata 3 101 Reykjavík

Bright turquoise and smack dab in the middle of the harbour, Verbúð 11 is geographically hard to miss. It’s even harder to miss on the seafood scale, with its creative preparation of all things lobster. Head chef Haukur Valgeir Magnússon has worked for the famed chef Jamie Oliver in London, an experience that certainly shows in his innovative crafting of quality ingredients. While Verbúð 11 specialises in lobster dishes, its menu also features mussels, plaice, and other seafood, all of which you can pair with a cocktail for a truly magical food experience.

Sushi Samba

Þingholtsstræti 5 101 Reykjavík

While the restaurant embraces its Japanese and South American influences, Sushi Samba has managed to maintain a distinct Icelandic flavour since its opening in 2011. Along with heavenly lobster tempura and to-die-for Surf n’ Turf sushi rolls, the restaurant has brainstormed its way into genius, namely through its legendary “Icelandic roll.” The “Icelandic roll” is truly one of a kind; it involves wrapping gravlax with Brennívan into a roll with avocado, mango, cucumber, dill mayo, and rye bread crumble. If you need more convincing, Sushi Samba also has a great ambiance and an even better chilli mojito.

Apótek

Austurstræti 16 101 Reykjavík

Apótek has appeared on a few of our “Best of ” lists, and with good reason. The restaurant, named for its location in the old city pharmacy, incorporates Icelandic, European and Argentinian influences into a perfect storm of delicious dishes. Apótek concentrates on finding new ways to prepare fresh seafood and local ingredients. In keeping with this goal, the restaurant features everything from a fish of the day to the ever-popular charcoal grilled salmon. Apótek´s Icelandic gourmet menu comes highly recommended, especially for those who want to try traditional Icelandic foods with a modern twist. 86 | LIFESTYLE | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016

www.rfd.is | REYKJAVÍK FASHION & DESIGN | LIFESTYLE |

A moment in Hveragerði:

Skyr Cocktails & Hotsprings WORDS by Ingibjörg Björnsdóttir PHOTOS by Jóhann Le-Sage De-Fontanay

It is easy to live in Iceland and forget to travel the country. For me, Hveragerði has been a place that you pass by on your way to see the famous Eyjafjallajökull volcano or even further to see Jökulsárlón. We wanted to dig a bit deeper to see what is going on in the town we typically blaze past. Hveragerði is situated in the south of Iceland about 45 km from Reykjavík and is surrounded by pillars of steam from the numerous hot springs rising up from the ground. It is straight up spectacular. The area has plenty to offer, including Europe's biggest banana plantation (yes it's TRUE). We decided to start our trip by visiting the geothermal park where you can see hot springs firsthand and take a natural foot bath in a

geothermal pool. Beware forewarned, there is a strong smell of sulfur rising up from the springs! We are used to it in Iceland, and personally, I quite like the smell. Skyr the old fashioned way

After our walk, we were ready to sample the culinary delights of Skyrgerðin. The house was built in 1930 and was the first skyr factory built in Iceland. Skyr is a non-fat dairy product unique to Iceland. It is thicker than normal yogurt and packed with protein. We were welcomed by the owner Elfa Dögg Þórðardóttir and seated at a table by the window, offering a nice scenic view of the park across the street. The restaurant has a romantically rustic atmosphere and we were

88 | LIFESTYLE | REYKJAVÍK FASHION & DESIGN | www.rfd.is

‘The restaurant has a romantic and rustic atmosphere’ keen for Elfa Dögg to tell us the story of how Skyrgerðin came about. She told us that when she saw the old skyr factory had been put up for sale earlier this year, she was quick to jump on the opportunity to restore it to its original purpose. It took six months to develop the concept of the place where the main focus of the menu is skyr. Skyrgerðin is also a guesthouse and Elfa Dögg told us FALL 2016

that back in the day, the workers used to live at the factory in the rooms above the restaurant. She now has had converted these rooms into beautiful old country style double bedrooms. We asked Elfa Dögg her favourite item on the menu and she was quick to jump to her first choice of salmon angelica with roe. Wining and Dining

After a glass of Frontera Chardonnay, our starter arrived, and I took Elfa Dögg’s recommendation and ordered salmon for the main course. Jóhann, the photographer, selected the lamb soft taco. Needless to say, the conversation at the table went mute the minute the food arrived. The salmon was sensational and I got the chance to try out Jóhann’s lamb dish which was served with a Skyr Lavange, a divine herb infused skyr sauce. Focusing on Skyr

Erlendur Eiríksson, or Elli as he likes to be called, is the Master Chef at the restaurant and he told us all about the main focus point of Skyrgerðin, SKYR of course! “We want to incorporate skyr into as many things as we can on the menu,” Elli says. “Eventually, we want to start a skyr factory just like in the old days. I am becoming quite the expert on all things skyr and the different methods of making it. For example, I want to try out this old method of where you let skyr ferment in five or six different places out in nature for two hours. After that, you choose the one that tastes the best and develop the final FALL 2016

‘We want to incorporate skyr in as many things as we can on the menu’ product from there.” I have already decided to visit Skyrgerðin again once Elli has perfected this old style of making skyr. For dessert, Elli presented us with deep fried olives in skyr, which was surprisingly good. We also sampled a skyr cocktail each. I had the Skyr Mojito. Without giving the secret recipe away, its main ingredients are a mix of lemon skyr, mint leaves and a dash of Bacardi Oro Rum. Jóhann decided on “Stjáni Blái” or Popeye Skyr cocktail, a nice fusion of blueberry skyr, Bacardi Oro Rum and blueberries served in a margarita glass. I will definitely try to recreate this recipe at my next dinner party. We woke up the next day fresh as daisies and ready to make the trip back to Reykjavík. On our way back through Hveragerði, Ingibjörg’s Flower Shop caught our attention, and we decided to stick our noses into her shop. We were greeted by Aurelia, the pet parrot, and her eden of colorful flowers and locally grown herbs. We did not take the walk up the hillside this time around which, in my opinion, is

something not to be missed. It takes about 40 minutes to walk up the mountain where you can take a bath in the hot springs to get all warmed up for the walk down. We recommend you go to the little coffee shop at the trailhead and enjoy a nice cup of hot chocolate to seal the deal. Opening hours: Mon–Fri 8am–10pm Sat–Sun 8am-11pm /skyrgerdin Skyr is a non fat dairy product very unique to Iceland , it is thicker than normal yogurt and packed with protein.

www.rfd.is | REYKJAVÍK FASHION & DESIGN | LIFESTYLE |

Contributors-Advertisers Alexander Kirchner Apotek restaurant Austurstræti 16, 101 Reykjavík Aurum Bankastræti 4, 101 RVK Bioeffect Available at Duty free , Hagkaup and more.. Blue Lagoon Available at Hagkaup and other retailers Blue Lagoon Spa Álfheimum 74, 104 Reykjavík Chanel Hagkaup, Kringlunni, Smáralind & more Companys Kringlan, 103 RVK Deisymakeup.is Borgartúni 29, 105 RKV Duty Free Keflavík Airport Eggert Feldskeri Skólavörðustíg 38, 101 Reykjavík Elko Kef.Airport, Granda, Lindum & Skeifunni Ellingsen Fiskislóð 1, 101 RVK Epal Skeifunni 6, 108 RVK, Kringlunni & Harpa, Austurbakka 2, 101 RVK Farmers Market Hólmaslóð 2, 101 RVK Feldur Snorrabraut 56, 105 RVK Fiskmarkaðurinn Aðalstræti 12, 101 Reykjavík Fló & fransí Klapparstíg 44, 101 Reykjavík Galleria Reykjavik Laugavegi 77, 101 Reykjavík Gallerí Sautján Kringlunni, 103 RVK & Smáralind, 201 Kópavogi Garðyrkjustöðin Friðheimum Friðheimum, 801 Selfossi (dreifbýli) GK Reykjavík Skólavörðustíg 6, 101 RVK GS skór Kringlunni, 103 RVK & Smáralind, 201 Kópavogi Hestaleigan Laxnesi Laxnesi, 271 Mosfellsbæ Hilton Reykjavík Spa Suðurlandsbraut 2, 108 Reykjavík Hlín Reykdal Fiskislóð 75, 101 RKV Hrím Laugavegur 25 and 32, 101 RKV and Kringlan Húrra Reykjavík Hverfisgata 50,101 RKV Húsgagnahöllin Bíldshöfða 20, 110 Reykjavík Hveragerðisbær 810 Hveragerði Icewear Miðhrauni 4, 210 Garðabæ iglo + indi Smáralind & Skólavörðustíg 4, 101 Reykjavík Ilva Blikastaðavegi 2-8, 112 Reykjavík Inklaw Jack & Jones Kringlunni, 1803 RVK & Smáralind, 201 Kópavogi Jarðböðin Jarðbaðshólum, 660 Mývatni Joe & the Juice Kringlunni, Smáralind, Kef.Airport & World Class Laugum Jör Laugavegi 89, 101 RVK JS watch Laugavegi 62, 101 RVK Kaupfélagið Kringlunni & Smáralind Kiosk Laugavegi 65, 101 RVK Kringlan Kringlunni 4-12, 103 RVK Kroll verslun Laugavegi 49, 101 Reykjavík Kronkron Laugavegi 63b, 101 Reykjavík Kultur Kringlunni, 103 RVK Laugar Spa Sundlaugavegi 30, 105 RVK Lebowski Laugavegi 20a, 101 RVK Líf og list Kringlan, 103 RVK Lindex Kringlunni, 103 R, Smáralind, 201 Kópav. & Glerártorgi, 600 Ak. Ljósafoss Power Station Háaleitisbraut 68, 103 Reykjavík MAC Kringlunni, 103 RVK & Smáralind, 201 Kópavogi Madison Ilmhús Aðalstræti 9, 101 RVK Maia Laugavegi 7, 101 RVK Maí Garðatorgi 4, 210 Garðabæ Makeupstore Smáralind, 201 Kópavogi Maria Nila Available at most hairdressers Michelsen Úrsmiðir Laugavegi 15, 101 Reykjavík MOMO konur Garðatorgi 1, 210 Garðabæ Moroccanoil Available at most hairdressers Next Kringlunni 4-12, 103 Reykjavík Nike verslun Smáralind, 201 Kópavogi Nola.is Hafnarstræti 20, 101 RVK Norr11 Hverfisgötu 18a, 101 Reykjavík Omnom Hólmaslóð 4, 101 RVK Optical Studio Smáralind, 201 Kópavogi & Keflavík airport Petit Suðurlandsbraut 4, 108 RKV Reykjavik Spa Grand Hotel, Sigtúni 38, 105 Reykjavík Saga Shop Keflavik Airport Selected Kringlunni, 103 RVK & Smáralind, 201 Kópavogi Sign Fornubúðum 12, 220 Hafnarfirði, Saga Shop & other retailers Skór.is Kringlunni 4-12, 103 Reykjavík Skyrgerðin Breiðumörk 25, 810 Hveragerði Sóley Natura Spa Nauthólsvegi 52, 101 Reykjavík Sóley Organics Available at Hagkaup and other retailers Steinar Waage Kringlunni & Smáralind Sushisamba Þingholtsstræti 5, 101 Reykjavík Taramar Árleyni 8, 112 RKV Tigi Available at most hairdressers Topshop Kringlunni, 103 RVK & Smáralind, 201 Kópavogi Twin Within Hrím and other retailers Ulfr Urban Kringlunni 4-12, 103 Reykjavík Útilíf Kringlunni, Smáralind & Glæsibæ Verbúð 11 - Lobster & Stuff Rest. Geirsgötu 3, 101 Reykjavík Veromoda Kringlunni, 103 RVK & Smáralind, 201 Kópavogi Vila Kringlunni, 103 RVK & Smáralind, 201 Kópavogi Wodbúð Faxafeni 12, 108 Reykjavík Ylur Zara Kringlunni, 103 RVK & Smáralind, 201 Kópavogi 66° North Laugavegi 17-19 , Kringlan, Smáralind & more

www.alexander-kirchner.com www.apotekrestaurant.is www.aurum.is www.bioeffect.com www.bluelagoon.is www.bluelagoonspa.is www.www.facebook.com/verslunin.companys www.deisymakeup.is www.kefairport.is/English www.eggertfeldskeri.is www.elko.is www.ellingsen.is www.epal.is www.farmersmarket.is www.feldur.is www.fiskmarkadurinn.is www.flo.is www.galleriareykjavik.com www.www.facebook.com/gallerisautjan www.fridheimar.is www.www.facebook.com/GK-Reykjavík-112921420733 www.www.facebook.com/gsskor www.laxnes.is www.hiltonreykjavikspa.is www.hlinreykdal.com www.sapan.is www.hurrareykjavik.is www.husgagnahollin.is www.hveragerdi.is www.icewear.is www.igloindi.com www.ilva.is www.www.inklawclothing.com www.www.facebook.com/Jackandjonesiceland www.myvatnnaturebaths.is www.joeandthejuice.is www.www.facebook.com/JORbyGJ www.jswatch.com www.www.skor.is/um-okkur/verslanir/kaupfelagid www.www.facebook.com/kioskrvk www.kringlan.is www.www.facebook.com/kroll.verslun www.kronkron.com www.www.facebook.com/verslunin.kultur www.worldclass.is/vefverslun www.lebowskibar.is www.lifoglist.is www.www.facebook.com/lindexiceland www.landsvirkjun.com/company/powerstations www.www.facebook.com/mackringlunni www.madison.is www.www.facebook.com/MAIAReykjavik www.mai.is www.makeupstore.se/isis/home.php www.www.facebook.com/harvorurisland www.michelsen.is www.momo.is www.global.moroccanoil.com/iceland www.www.facebook.com/next.a.islandi www.icepharma.is/vefverslun/nikeverslun www.nola.is www.norr11.com www.omnomchocolate.com www.opticalstudio.is www.petit.is www.reykjavikspa.is www.sagashop.is www.www.facebook.com/Selected.island www.sign.is www.skor.is www.skyrgerdin.is www.icelandairhotels.com/is/hotelin/natura/spa www.soleyorganics.com www.www.skor.is/um-okkur/verslanir/steinar-waage www.sushisamba.is www.taramar.is www.tigi.is www.www.facebook.com/topshop.is www.twinwithin.com www.ulfrclothing.com www.www.facebook.com/versluninurban www.utilif.is www.verbud11.is www.www.facebook.com/veromodaiceland www.www.facebook.com/VILAICE www.wodbud.is www.ylur.is www.zara.com/is www.66north.com

Cosmetics: Available at Hagkaup and other retailers

90 | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016

www.rfd.is | REYKJAVÍK FASHION & DESIGN |

Jacket,

92 | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FALL 2016