Reykjavík Fashion and Design feb 2017

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N°5 • FEBRUARY | MARCH 2017 • 1890 ISK

Flowers, jumpsuits and Babydolls + 6 reasons for you to wear pyjamas the whole day through

Aníta Hirlekar

sense of texture

FOCUS Icelandic Skincare Reykjavík Fashion Festival & Design March • a whole lot of creativity


Shop duty-free in the Saga Shop Collection Or pre-order online at SagaShop.is and get your purchase delivered to your seat.

GOLA WOLF FUR COLLAR

GOLA SILVER FOX COLLAR

105 EUR I 13.000 ISK I 21.700 POINTS

115 EUR I 14.200 ISK I 23.700 POINTS

Tempting products at a great value. See our entire selection online at SagaShop.is


Saga Points

OFFER

TRIWA LOCH FALKEN WATCH

NORMANN COPENHAGEN SHOREBIRD MINI

190 EUR I 23.500 ISK I 31.400 POINTS

31 EUR I 3.900 ISK I 6.500 POINTS

FURLA ROYAL 3 ENVELOPES BAG SET

129 EUR I 16.000 ISK I 21.700 POINTS



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TAKE A PIECE OF THE ICELANDIC SAGA HOME WITH YOU. INFINITY SILFUR-OXITERAÐ ARMBAND INFINITY SILVER-OXIDIZED BRACELET Þetta sívinsæla armband skartar kristnum trúartáknum og er hannað af hinum 84 ára gamla gullsmið og listamanni Guðbjarti Þorleifssyni. Glæsileg tímalaus hönnun sem hentar jafnt dömum sem herrum. Einnig fáanlegt gull- og rósagullhúðað á www.sagashop.is. Armbandið kemur með aukahlekk. This bracelet is a unique piece of jewellery and is suitable for both men and women. Adorned with Christian symbols, it is the perfect accessory for any occasion. Available both gold and rose gold plated at www.sagashop.is.

INFINITY TINY SILFUR ARMBAND / INFINITY TINY SILVER BRACELET Hér hefur Íris Björk útfært minni útgáfu af hinu sívinsæla trúararmbandi sem var hannað af Guðbjarti Þorleifssyni. Armbandið er úr 925 sterling silfri og er rhodium húðað. Lengdinni má stjórna með keðju sem er á enda armbandsins og hentar það því flestum. Láttu það eftir þér. The head designer of Vera Design, Íris Björk has made this smaller version of the Infinity bracelet that has been one of the most successful item in there line for over a decade. It is made from 925 sterling silver/rhodium. The lenght can be adjusted and fits most sizes. The perfect gift for all ages.

VÍRAVIRKIÐ / FILIGREE SILVER BRACELET Guðbjartur Þorleifsson, gullsmiður til síðustu 60 ára, hannaði þetta þjóðlega 925 silfur/rhodium víravirkisarmband sem á rætur sínar að rekja aftur í miðaldir. Hér er glæsilegt armband sem erfist á milli kynslóða og fer aldrei úr tísku. Armbandið kemur með aukahlekk. The filigree tradition was preserved trough medieval times and still remains a jewellery standard in many countries. This is an elegant bracelet with a history.

ÍRIS BJÖRK TANYA JÓNSDÓTTIR CEO / Founder of Vera Design. Guðbjartur Þorleifsson, born 1931 began train- ing as a goldsmith at the age of 16, and has worked in that field since 1953. He has designed many unique works of art in his long successful career. Íris is now the new head of design at Vera Design, her goal is to design timeless jewelry that will pass on to new generations. veradesign.is


ETERNITY KROSS / ETERNITY CROSS Þessi glæsilegi kross sem er úr 925 silfri og er rhodium húðaður hentar jafnt dömum sem herrum, en hann kemur með 50 cm langri silfurfesti sem er afar vegleg. Krossinn er með hring utan um sem táknar eilífðina. Veglegur gripur sem erfist á milli kynslóða. This beautiful 925 silver cross is suitable both for man and woman.It has a ring around it hat represents eternity. The pendant comes with 50cm long Silver chain that gives it that extra touch of luxury and quality. Take a piece of the Icelandic Saga home with you.

INFINITY TINY SILFURMEN / INFINITY TINY SILVER NECKLACE Hér er ný útgáfa af hinu vinsæla Infinity meni í smækkaðri útgáfu. Menið kemur með tveimur silfur keðjum annars vegar 90cm og hins vegar 47 cm og hentar mjög vel með stærra meninu eða eitt og sér. Tímalaus hönnun sem hentar við öll tækifæri. Here is a smaller version of the popular Infinity necklace. The 925 silver pendant comes with a crystal cut silver ball chain and it looks great with the bigger version or by it self. Take a piece of the Icelandic Saga home with you.

HRINGUR MEÐ ÆÐRULEYSISBÆN FRÁ VERU DESIGN / SERENITY PRAYER SILVER RING Þessi glæsilegi hringur er stækkanlegur og hentar jafnt dömum sem herrum. Í hann er grafin bæn sem á við svo margt í lífi okkar. Tímalaus hönnun efir Írisi sem á eftir að standast alla tískustrauma. Í boði með íslenskri eða enskri áletrun. This beautiful silver ring is adjustable in size and suits both men and women. Engraved with the serenity prayer, it reminds us of all the beautiful things in life. Timeless design by Íris that is never going out of style. Available both with Icelandic and English engrave.

INFINITY SILFURHÁLSMEN / INFINITY SILVER NECKLACE Glæsilegt hálsmen hannað af Írisi sem fæst annað hvort rhodiumhúðað eða með 18 karata rósagullshúð. Menið skartar kristnum trúartáknum og tvær keðjur fylgja hvorri útgáfu, 45 cm löng leðuról og silfur-/rósagullskeðja. Æðruleysisbænin er grafin í öðrum megin og menið má nota á fjóra vegu. Tímalaus hönnun sem hentar bæði dömum og herrum. Einnig fáanlegt með 18 karata rósagullhúð The Infinity necklace’s beautiful, timeless design comes in two versions and is made with either 925 silver-rhodium or rose-goldplated 925 sterling silver. Each version comes with two 45-cm-long chains, leather and silver / rose gold, and can be worn in four ways. The serenity prayer engraved on the back and it suits both men and women. Also available with gold-plated 18 carat rose gold.

BARNASILFURMEN FRÁ VERA DESIGN Þetta glæsilega barnasilfurmen er rhodiumhúðað og er hannað af Írisi. Það skartar kristnum trúartáknum og kemur með 36 cm langri silfurkeðju. Þetta er men sem vex með barninu. The Infinity children’s necklace is both beautiful and a timeless design, and is made with 925 silverrhodium. It comes with a 36-cm-long silver chain. This is the perfect gift for children at any age.

Söluaðilar Vera Design á Íslandi ICELANDAIR Saga Shop

Georg V. Hannah Reykjanesbæ

Palóma skart Grindavík

Meba Kringlu og Smáralind

Karl R. Guðmundsson Selfoss

Bláa lónið Grindavík

Rhodium Kringlunni

Dýrfinna Torfa Akranesi

Gullsmiðurinn Mjódd

Epal Hörpu

JB Akureyri

Klassík Egilstaðir

GÞ skartgripir Bankastræti

Póley Vestmannaeyjum


FEB|MAR '17

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22 28 3 46 4 Fashion: 18 Babydoll 20 Kolbrún´s Wishlist 22 1500 For Fashion Festival 26 3 Looks 27 Blómstrar 34 Flower Power 36 Móeiður´s Wishlist 38 Anita Hirlekar 42 Jumpsuits 44 Pyjamas 46 Icelandic Design Editorial 54 Capes & Hoods 68 Robes after Midnight 74 Steinunn´s Wishlist 76 Seethrough Gala 77 Square Shoulders

64 68 80

Lifestyle: 14 RFD Recommends 16 My Reykjavík 66 Loves Reykjavík Loves 80 RFD Cocktail by Leó Design 56 From There, to Here & Beyond 60 Mixing the Old and the New 64 Icelandic Designs for your Home

Front cover Photography and styling: Ara Levon Thorose Featuring: Gunnar Smári Jóhannesson Set in: Snæfellsnes, Iceland

Beauty: 70 New In 72 Beauty Buzz 73 Q&A with Antonio Corral Calero 78 Icelandic Skincare Products

Special thanks to: Sarah Yasdani, Lee Henderson, Kristján Sigurður Þórsson and Sím Artist Residency Pants: Ólöf Sigríður Jóhannsdóttir Coat: Sóley Jóhannsdóttir Necklace: CXD


INDULGE IN THE ROMANTIC ATMOSPHERE OF SIGLO HOTEL Siglo Hotel is based by the fresh North Atlantic Ocean and located by the harbour at the heart of Siglufjordur, Iceland’s northernmost town.

Snorragata 3b • 580 Siglufjordur • 461-7730 • www.siglohotel.is


MAC ­Studio Moisture Cream

MAC ­Prep+Prime Moisture Infusion

MAC ­Prep Prime Beauty Balm Bronze Compact Spf 30 ­Amber

MAC ­G el Liner

MAC ­Mineralize Concealer Nw 15

MAC ­Eye Shadow Chrome Yellow

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Urban Fudge Iced Coconut Coctail Hair Spray

Photographer: Neil John Smith Stylist: Harpa Rós Guðmundsdóttir Model: Sóley Auður Mímisdóttir Make­up & hair: Dýrleif Sveinsdóttir

MAC ­Fluidline Brow Gelcreme Dirty Blond

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MAC ­Face and Body Foundation

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any further storage and retrieval system now known or to be invented, without permission in writing from the publishers, and copyright holders. We have done our utmost to contact copyright holders and we apologize for any omissions, which are wholly unintentional. We are happy to make any corrections, should it be necessary in subsequent issue of Reykjavík Fashion & Design. Prices are best estimates and subject to change. For more information go to www.rfd.is

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FEBRUARY | MARCH 2017


FUR WORKSHOP & STORE SNORRABRAUT 56 | T. 588 0488 | FELDUR.IS


Letter from the Editor

The Craft of Living Journalists:

W

hat an incredible year 2016 has been. We started Reykjavík Fashion and Design in March and we are incredibly proud to have hit the one year milestone. We have had suc­ cesses and setbacks and we have learned a lot. We have made good friends and added some of them to our team. I am truly grateful and would like to express my thanks to you, our devot­ ed readers who have joined us on this journey. In this first issue of 2017, we go deep into Icelandic Design. We talk to Halla Helgudóttir, the Managing Director of The Design Centre. She spoke with us about the history and development of The Design Centre and gave us her insights on hallmarks of Icelandic Design. We also pick the brain of Kolfinna Von Arnardóttir, the new CEO of Reykjavík Fashion Festival, an extremely important platform for Icelandic Designers to showcase their work to both Icelanders and the global community. Our two fashion editorials feature exclusive Icelandic Design. The cover editorial is shot by Ara Levon Thorose who came all the way from Los Angeles to shoot in nature, inspired by the Icelandic countryside. We continue to give you all the new and best trends that 2017 has to offer and show you what is Avail. in stores around Reykjavik. We hope you find inspiration in our articles and make sure to keep an eye out for our toplists sections for items you can buy today and wear tomorrow.

Ágrímur Már Friðriksson Hannah Jane Cohen Svava Jónsdóttir Þórunn Hannesdóttir Graphic design & layout:

Helgi Loftsson Advertising: Arnar Sveinsson Garðar Sigurjónsson Hjörtur Sveinsson Ólafur Valur Ólafsson Photographers:

Neil John Smith Ara Levon Thorose Stylist:

Harpa Rós Guðmundsdóttir Photo database:

FirstView Proofread by:

Mary Frances Davidson Printed by:

Kroonpress AS. Publisher:

Ingibjörg Björnsdóttir EDITOR­IN­CHIEF

Húrra Reykjavík 16,990 ISK Zara 2,990 ISK

Art & Literature / Guidecompany Köllunarklettsvegur 1 104 Reykjavík Iceland Tel (+354) 553­0022 www.rfd.is rfd@rfd.is

reykjavikfashion reykjavikfashion Vero Moda 7,590 ISK

rvkfashion

Zara 3,995 ISK

Lindex 8,995 ISK Vero Moda 1,990 ISK

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Gallería Reykjavík 74,000 ISK

Gallería Reykjavík 74,000 ISK

Joe & the Juice / Green Mile 1,200 ISK FEBRUARY | MARCH 2017


RELAX - ENJOY - EXPERIENCE - WelComE TO Mývatnssveit -

FEBRUARY | MARCH 2017

| REYKJAVÍK FASHION & DESIGN | FASHION | 13 www.jardbodin.is · phone +354 464 4411 · www.rfd.is info@jardbodin.is


RFD recommends

BLÆTI We are a huge fan of Blæti, blæti can mean a few things but to translate directly to fit the concept it would be “ob­ session”. Blæti is also a new icelandic fashion magazine founded by Saga Sigurðardóttir and Erna Bergmann. It is a magazine about women, men and the beauty of imperfec­ tion. The book is Avail. at most bookstores. For more info: www.blaeti.is

Harpa Design Talk Design Talks is the keynote event of Design March and is a day of inspirational talks by leading designers and design thinkers on the impact and relevance of design. If you are into design of any kind than this talk is going to inspire you, with people like Alexander Tay­ lor, a London based Designer that has among other things worked on product development for Adidas and other creative professionals

Sónar Music Festival Sónar is an international music festival established in 1994 first held in Barcelona, Spain. The three day festival has spread around the world from london to New York and now in Reykjavik where the festival will be held for the third time. If you like all that is dance and electronic, this is the festival to attend. The line up includes Fat Boy Slim, De La Soul and the legendary icelandic group Gus Gus. For more information check out their facebook page: facebook.com/pg/SonarReykjavik

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RFD recommends

Icelandic folk music has been performed around the country since the early 19th century and has been inspiring current musicians like Of Monsters And Men and Ólöf Arnalds. The first folk festival in Iceland was held in 2010 and since then the festival has continued to grow and attracted many musicians from around the world. The festival is a three day affair and will be held from the 2­4th of march at Kex Hostel. The Reykjavík Folk Festival is a great way for you experience the depth and diversity of the Icelandic folk music scene. Have a look at the Reykjavík Folk Festivals Facebook page: www.facebook.com/reykjavikfolkfestival for the line up and ticket sales.

INKLAW Inklaw Clothing was started in 2013 by two 19 year old friends, Guðjón and Róbert.

Reykjavík Fashion Festival We have a lot of creative fashion design­ ers in Iceland and RFF is a huge com­ ponent in helping Icelandic designers by creating a platform for them to showcase their designs. The festival consists of amazing fashion shows and other excit­ ing events we at RFD are very excited and will hopefully see you there. For more info check out : www.rff.is

FEBRUARY | MARCH 2017

Now only four years later, the Icelandic brand is sending handmade merchandise to locations as far away as Suriname and as bizarre as the US military base in Kuwait. The design company has come really far with stars such as Justin Bieber wearing their designs and now showcasing at The Rey­ kjavík Fashion Festival. Inklaw is definitely a brand to keep an eye out for. Check out their facebook page for more info: facebook.com/pg/inklawclothing

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My Reykjavík

What do you love about Reykjavík? Roger Gray Writer

Ever since I first set foot in Iceland some 15 years ago I have had a smouldering love affair with it’s capital city and her people. Reykjavik is a city on a human scale surrounded by a breathtaking landscape on an epic one. But for such a compact capital you are never at a loss for something to do, from having a drink with friends in ölstofan (the best bar in the city, where you can find yourself sitting between a ballet dancer and a philosopher discussing the finer points of the last Olympics) to taking a walk up to the simply stunning cathedral or sitting down to an amazing meal in 3 Frakkar, Reykjavik is always surprising and endlessly entertaining. It is also just so effortlessly cool. Now that’s not something many places can lay claim to.

Sesar A

Musician and a Film maker

I grew up in different parts of the capital before moving to Kópavogur, Iceland’s second largest city. What I like most about both places is that how close they are to nature. A hidden gem in the vicinity of Reykjavík is Heiðmörk park and also close to the city center is the icelandic urban for­ est of Öskjuhlíð. Growing up in the neighborhood of Hlíðar was an ideal place for me and my childhood friends to run and bike off into the hillside of Öskjuhlíð, get lost and then follow one of many natural paths that lead out towards the domestic airport or down to the Ylströnd (Nauthólsvík). As I grew and my family moved to Kópavogur and I was introduced to the wonders of being a bohemian. Meeting friends at coffee houses and spending the afternoon drinking tea discussing culture, politics and everything inbetween.

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My Reykjavík

Kirsti Esch Opera Singer

I always say I’m going to be a good tourist and go see more of the natural beau­ ty Iceland has to offer. Then, I fall into an inevitable cycle of bar­hopping. My Reykjavik is more people than places. but there are several places I love precisely because I always find my people there. I like to start by nerding out over the craft beer offerings at Microbar or Kaldi, visiting bartending friends at Loft and KEX, and warming up over whatever delicious vegan soup Gardurinn has to offer. I have to do a little shopping at Dead Gallery and stop by 12 Tonar to have the guys pick out a few albums for me. All roads usually lead to Kaffibarinn at the end of the day. My favorite thing of all is going to Vesturbæjarlaug the following afternoon. The swimming pool culture of Reykjavik is really special.

Unnur Vala Guðbjartsdóttir Clinical Psychologist

Reykjavik is a great place to live with kids. There are lots of green open areas, playgrounds and football fields. We live about 100 metres from the sea and its nice to go down there for walks or to play football. My daughters also love to go swimming and we can spend hours and hours in one of Reykjavik´s many outdoor swimming pools. There are also lots of museums to go to with kids, for example Árbæjarsafn which , is an open air museum where you can see how life was in Reykjavik in the past. My girls have also been to the Whales of Iceland museum many times, where you can learn about different whale species. When it’s not too cold or windy I recommend going with kids to Viðey, a small island just outside Reykjavik. A day spent in Viðey can be very memorable for children.On a nice day we like to take the bus to downtown Reykjavik (we could walk but the girls think its much more of an adventure when we take the bus). There is always a nice atmosphere downtown, no matter what the season is. If its cold we sometimes go to Kolaportið, the indoor flea market which for some reason all kids seem to love. One thing is for sure, there is never time to get bored in Reykjavik! The girls always want to go to Paradís ice cream parlour but my favourite is to have a coffee at Reykjavik roasters and a cinnamon roll at the best bakery in Iceland – Brauð og co. All those places are at the same spot downtown so we can all have what we want and sit together in the small square by Reykjavik roasters.

FEBRUARY | MARCH 2017

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Mathilda 39,990 ISK

Lindex 1,895 ISK

Lindex 5,595 ISK

Lin d 5,5 ex 95 ISK

Zara 6,995 ISK

Alexandur McQueen

Maia 6,990 ISK

Babydoll

Chloé

The look of romance is all up in the air and this spring is all about being playful and girlie.This trend wakes up the six year old in all of us and was seen all over the catwalk for spring 2017. Think pale colors with denim or even black skirt if you don't want to go full on Babydoll.

Maia 0 ISK 16,99

Maia Prices may vary

Lindex 1,495 ISK

Zara 8,995 ISK

Maia Prices may vary

Zara 11,995 ISK

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Fashion Hú rr 9,9 a Rey k 90 ISK javík

Fendi

Topshop 4,590 ISK

38 þr ep 82,70 0 ISK

Húrra Reykjavík 18,990 ISK

Zara 7,995 ISK

Linde x 5,595 ISK

Lindex 5,595 ISK

Lindex 6,595 ISK

Vero Mo 4,590 da ISK FEBRUARY | MARCH 2017

Fendi

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Fashion

Epal 4,600 ISK

Fotia.is 9,990 ISK

Nola 5,990 ISK

Húrra Reykjavík 18,900 ISK

Kolbrún's Wishlist

Kolbrún is a 25 year old fashion blogger of femme.is. She is a dog fanatic and loves everything concerning fashion, design, travelling and photography. Kolbrún lives with her boyfriend Bjarni Þór and their french bulldog Roskó in the west side of Reykjavík. She was kind enough to share some of her items on her wishlist. Follow her on Instagram & Snapchat: kolavig

My Concept Store 8,900 ISK

Snúran 75,900 ISK

Líf og list 9,180 ISK ( 2 )

Hlín Reykdal 24,000 ISK

Lýsing og hönnun 30,990 ISK

Selected 1,990 ISK

Ormsson 58,000 ISK Jör 27,990 ISK

Húrra Reykjavík 15,096 ISK

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Norr 11 444,000 ISK FEBRUARY | MARCH 2017


Case Studies

04.03.– 23.04.2017

Product design into the 21st century

Kjarvalsstaðir Flókagata 24, 105 Reykjavík FEBRUARY MARCH Bus no. 1, 2,| 6, 11, 13 2017

Open daily More information www.rfd.is | REYKJAVÍK FASHION &atDESIGN | FASHION | 21 artmuseum.is


Interview

“Creative Consciousness” At The Reykjavík Fashion Festival 1500 FOR FASHION FESTIVAL WORDS BY: Hannah Jane Cohen PHOTOS: Neil John Smith & Courtesy of Kári Sverriss & Reykjavík Fashion Festival

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Interview

T

he Reykjavík Fashion Festival will be held for the 7th time this March from the 23rd to the 26th. With everything from fashion shows to art installations, the RFF weekend is sure to be the hub of the Icelan­ dic fashion year—four days of non­stop in­ spiration and awe. To hear more about the festival and this year’s iteration, we sat down with RFF CEO Kolfinna Arnardóttir. Though Icelanders are undeniably fashionable, you don’t really think of Reykjavík when you think of a fashion capital, nor one that is on the global map for having a fashion week. But there are a lot of talented designers here so this festival sounds really exciting! Can you tell me about how it was started? Well there were not many opportunities for fashion designers in Iceland—both to work in the country and to be seen abroad—so a few independent ones joined forces and started the festival in 2009. When it start­ ed, it had around 200 guests, but it’s since grown to become one of Reykjavík’s biggest festivals. The last had about 5000 guests, which is huge for the country. How does it differ from other fashion showcases or fashion weeks abroad? We are doing everything differently than fashion weeks abroad. This festival is—for us—an opportunity to help Icelandic fash­ ion designers evolve as artists and creators and get the experience they need to reach international standards. We are not New York Fashion Week. We are not London

FEBRUARY | MARCH 2017

Fashion Week. We are not Paris. We are not Milan. Those cities have their own char­ acteristics as well as a whole spectrum of different designers. Reykjavík is a totally different situation and we want to promote that. We want to promote the Icelandic aesthetic. We only started in 2009­2010, but we have already gained some international attention for Icelandic fashion. Wait—you just said that RFF has a different aesthetic than other festivals worldwide. What do you mean? Well, we are still trying to emphasize and figure out what exactly we are compared to others. This is the first festival that I’ve lead and one of the first things I did was put together a team to try and figure out what exactly Icelandic fashion is and if we could find an umbrella term that most designers could collect under. What we found was that most of them were emphasizing sustaina­ bility, you know, environmentally friendly products, but not in typical ways. We made a word for this: “creative consciousness”.

“We have lots of designers that are doing really cool stuff here and exploring sustainability in different ways.” We think this is the thing that Icelandic de­ signers are doing well. “Creative Consciousness”: That’s a really powerful and evocative sentiment especially in our world that’s so focused on fast­fashion. Well I am not saying that everything every­ one is doing is completely environmentally friendly or totally sustainable, but rather that Icelandic artists are very focused on the process. All the designers here know com­ pletely from beginning to end where their production is coming from and where it is going. It’s the quality that matters—good work and detailing—rather than producing a big bulk of material. Yes. Handmade or in small batches rather

than in a large­scale factory in Bangladesh. Yes, no children workers or anything like that. Can you give me some examples of “creative consciousness”? There’s an Icelandic brand “Another Crea­ tion” that last year made a jacket where you could remove the arms and change them. Therefore you don’t need to buy many jackets, you just need that one. We also have another brand “As We Grow” that makes high­quality children’s wear. It’s designed to last for years so it can be passed from child to child. We also have many designers who use old materials or environmentally friend­ ly colors. It’s also popular here for brands to only produce items after they are ordered so there is no waste. We have lots of designers that are doing really cool stuff here and exploring sustaina­ bility in different ways. It’s funny—some of them don’t even know it! When I started this dialogue with designers, many of them real­ ized during our conversation what they were doing. They hadn’t figured it out themselves yet, it was just part of them. For the festival, we try to push them to look at this and put a spotlight on it but of course, we are not telling them what to do. We just want to emphasize these unique aspects. You just recently took over the reins of RFF as CEO—what is your background? Were you in fashion? I am from the media actually, so I think as I enter this festival I am very interested in making a story for the outer world to see how Iceland is and the environment all Ice­ landers grew up in: you know surrounded by nature and powerful natural forces. We are using this idea in our new brand image that we are about to launch—this mystic urban effect. Running such a large festival with so many different people and events must be difficult. What’s been the biggest challenge so far? Definitely understanding the needs of every­ one. There’s a lot of business and there’s a lot of politics involved. Me, I came in with the idea that together we can accomplish more that we can if we don’t join forces. Designers though, are in a very competitive environment. This is a mindset in the Ice­ landic fashion community because fashion is a very hard business here. Designers have

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had to really work to gain any attention. Hopefully though, we—with this festival— will change this mindset and together, in the coming years, we can achieve great things together. You told me before that you had been to the festival before becoming its CEO as a reporter. Can you tell me the moment you knew that RFF was something special? It was last year. I just came back from Mi­ lan, where I was very connected to the fashion environment. It had only been 6 years since the fashion festival started and it was still small—a grassroots event for the industry that regular people weren’t very in­ volved in. Anyway, I was in the show in the press section covering it when I just looked around and thought “Wow! We’ve gone this far.” It was a big event for Reykjavík but I believe that we can go further. We are a na­ tion of 300,000. Our fashion scene is young but that’s a benefit, because then we can do whatever we want. This year’s festival will also be a trial for me to get experience so next year we can do lots of new things. We are looking at things like fashion shows under waterfalls—the possibilities in this country are endless and these ideas are what the external media wants to see. They want to be awestruck, to see something they cannot see in any other country. RFF can do that. Who are some of your favourite Icelandic designers? [Laughs] I don’t want to answer that. I love all of them! I guess I appreciate all of them

“Our fashion scene is young but that’s a benefit, because then we can do whatever we want.” for different aspects in different senses. All of them live and strive for this, for fashion. Ok, ok. We will go to the festival to check them all out. In general though, how has Icelandic fashion changed since you were a child? We didn’t have any Icelandic brands or fashion houses—if you can say that—until more recently. We are still getting there but we have a nice environment now. If you walked Laugarvegur even 5 years ago, it still had a small village atmosphere, but now it is growing and growing. We are reaching and connecting to the world in this sense. A lot of people have gone abroad and studied fashion and worked in fashion there and now come back with rich experiences and inspiration. They are changing things. With RFF we want to connect Icelandic designers to the world. It’s small steps, but there is really so much talent here. Ok, now for the million dollar question: How would you describe Icelandic fashion? How is it different from other countries?

24 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

We are really critical. Icelandic people have high standards and we also have— hmm, “real” is a word I would use. Ice­ landic fashion designers do not produce trillions of hundreds of kronur jackets made with extravagant materials. We are down to Earth—in line with Scandinavian design, I guess—and conservative. We are different from Norway, Sweden, and Denmark even though those are the places we are most like. Really though, if you go to any country, you can pick out an Icelandic person in­ stantly. There’s a look to it, and it’s more than just the black! We are laid back and conservative but also artistic. Somehow we mix all these elements together. Also: We don’t try to be someone else that we are not or chase the look of other scenes. We at RFD are so excited for our RFF weekend. How do you see the festival progressing in the next few years? Oh, it will get bigger. This first festival will be a lot about nailing down the new concept and the new direction. Then we can work on entering the international fashion world and gaining more attention for our design­ ers in the coming years. Most importantly: What will you be wearing? [Laughs] That’s my biggest concern! What if I get all busy and then look down and say “Oh no!”? Alright no, it’s not my biggest concern. That said, I actually haven’t thought about it. Maybe something really easy and black. Minimalism. A black dress—that’s Icelandic fashion. FEBRUARY | MARCH 2017


FEBRUARY | MARCH 2017

www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |

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3 Looks Zara 6,995 ISK

Lind e 2,39 x 5 ISK

Lindex 2,995 ISK

Zara 6,995 ISK

Húrra Reykjavík 16,990 ISK

Saga Shop 11,900 ISK Lindex 5,595 ISK

GK Reykjavík 18,995 ISK Vero Moda 1,990 ISK

Zara 5 ISK ,9 4 1 9 Maia 10,990 ISK

Lindex 4,595 ISK

Selected 12,900 ISK Mathilda 44,990 ISK

26 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

rea And ISK 0 0 9 , 6

Selected 6,290 ISK FEBRUARY | MARCH 2017


Reykjavik Fashion and Design had the honor of having Ara Levon over to Iceland, all the way from Los Angeles to photograph in the beautiful surroundings of Snæfelsnes.The landscape plays just as big of a role as the model. The color scheme of nature and the clothing compliment each other wonderfully.

FEBRUARY | MARCH 2017

www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |

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CAPE BJÖRG GUNNARSDÓTTIR LEGGINGS SÓLEY JÓHANNSDÓTTIR 28 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

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JACKET ÓLÖF SIGRÍÐUR JÓHANNSDÓTTIR LEGGINGS SÓLEY JÓHANNSDÓTTIR 30 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FEBRUARY | MARCH 2017


JACKET ÓLÖF SIGRÍÐUR JÓHANNSDÓTTIR PANTS CXD FEBRUARY | MARCH 2017

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JACKET STEINUNN EYJA HALLDÓRSDÓTTIR PANTS ÓLÖF SIGRÍÐUR JÓHANNSDÓTTIR SCARF CXD 32 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FEBRUARY | MARCH 2017


JUMPSUIT ÓLÖF SIGRÍÐUR JÓHANNSDÓTTIR

FEBRUARY | MARCH 2017

www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |

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Fashion

Flower Power

Chloé

Think Bohemian, 70s to 80s fashion trends and floral fests for the eye. There is something so positive and uplifting about this trend and it is probably because flowers represent something new, fresh and alive. Those could words could just as well be the catchphrase of Reykjavík Fashion and Design!

Michael Kors

Balenciaga

Maia 12,990 ISK Lindex 3,695 ISK Lindex 4,595 ISK

Celine Lindex 1,895 ISK

Húrra Reykjavík 3,990 ISK

34 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

Zara 14,995 ISK

Lindex 5,595 ISK

Kiosk ISK 0 34,90 FEBRUARY | MARCH 2017



Fashion

Hlín Reykdal 22,000 ISK

Scintilla 19,900 ISK

Móeiður's Wishlist

Epal 5,950 ISK

Móeiður is from Akranes, a town on the west coast of Iceland. She lives in England with her boyfriend who plays football for Bristol City. She has a passion for fashion and healthy lifestyle. Móeiður is one of the bloggers from femme.is so make sure to check out ther blog: femme.is/ editor/modeidur

My Concept Store 22,900 ISK

My Concept Store 8,900 ISK

Snúran 9,900 ISK

Líf og lyst 13,580 ( 2 pcs.) ISK Ilmolíulampar.is 18,900 ISK

Selected 31,905 ISK 11 Ep ,5 a 00 l IS K

Kastania 55,900 ISK Gk reykjavik 59,995 ISK

36 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

Nola 3,990 ISK

FEBRUARY | MARCH 2017



38 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FEBRUARY | MARCH 2017


Interview

Anita Hirlekar sense of texture WORDS BY: Ásgrímur Már Friðriksson PHOTOS: Courtesy of Anita Hirlekar

Anita Hirlekar is without a doubt one of the most exciting Icelandic fashion designers to emerge in recent years. With a keen eye for textiles, Anita Hirlekar harnesses an original vision and an extraordinary sense for fashion. Her garments pulsate with energy and they bare graphics that seem like woolen fireworks flowing throughout the silhouette of each piece. These special garments are all carefully made by hand and each are covered in Anitas signatures embroidery. As an alumni from one of the most prestige design schools in the world, Central Saint Martins, the designer has hit the ground running after receiving a widespread critical acclaim with her graduation collection atLondon FashionWeek.The young designer has quicklycaught the eye of the fashion world with her distinctive designs. Elle DK has listed her as one of the upcoming Scandinavian designers and Vogue Italia voted her as one of 200 emerging international designers. Though the designer is staking her claim to the international fame in the world of fashion, she herself resides far away from the glitzy life of fashion. Anita has chosen the calm life of seclusion but she currently resides in the small city of Akureyri, way up north of Iceland, where she conjures up gorgeous designs with patience and ease. We caught up with this elusive designer to get a better insight into the mysterious world of Anita Hirlekar.

The Spark For Fashion The desire to create something has always been with me, since I can remember. My mother is a textile designer and growing up at her studio I was consistently creating something with my hands from an early age. Also, my grandparents manufactured leather merchandise, so craftsmanship has always been a big part of my life. The de­ cision of making fashion as an occupation came later. This one summer I decided to go London to work. There I discovered Central St. Martins and that it was regard­ FEBRUARY | MARCH 2017

ed as the best fashion design school in the world. It was then and there that I decided to turn my hobby of interest into a profes­ sion. It really wasn´t a complicated decision.

Guidance Early on in my studies, my teachers no­ ticed my sense for texture and colors. They suggested that I´d do my BA studies at the department called Fashion Design with Print, there the main focus was on screen printing, textile designs and prints as well as garment designing and pattern making.

There I would later on evolve and nurture my strengths.

The Access To Creative Powerhouses One year of the BA course is based on work experience. The students must go out into the world and intern at fashion houses. For my internship I chose to work at Christian Dior in Paris and Diane Von Furstenberg in New York. My Internship at Dior, was an important experience. There I worked closely with the designers and was able to gain an insight into the world of high fash­ www.rfd.is | REYKJAVÍK FASHION & DESIGN | DESIGN |

39


Interview ion. At that time John Galliano was still the head designer and being able to work with him was a privilege.

The Competitive Spirit of St. Martins The forth year is the final year of the BA course and in those final two semesters we work in our graduation collection. Then the competitive spirit is very high. Only 40 students out of 130 will get the oppor­ tunity to show their collections in front of journalists and important industry people but the schools graduation show is part of London Fashion Week. That really sets the bar quite high, the students desperately want the chance to showcase their work at that show because there is a lot at stake. That show can open many opportunities

for the students post graduation. I was one of the students that got chosen to show and I received great feedback, which led to me being invited back to St. Martins for the Masters course, where I later specialized in Textile Design.

The Fundamental Difference Between Ba and Masters The MA course is vastly more demanding then the BA years. The teachers demand excellence of their students and therefor the workload is enormous. You could com­ pare it to military disciplinary, where one is broken down and rebuild from the bottom up. It comes as no surprise that the dropout rate high during the MA course but almost half of the students give up during the first year. Though there is immense pressure, it is a massive learning curve. You learn to stand by your work and gain the ability to explain your ideas thoroughly. If you do not believe in your work and aren´t able to stand by them, the teachers will tear you apart. These are harsh life lessons but you rise from them stronger and more secure. Giving you the ability to tackle almost any obstacle in your path. The fashion business is a really fast pace industry, you have to be an endless source of new ideas as well as being able to devel­ op them in a short amount of time. If the teachers do not see quick improvements in your, it is a sure failure. I did really well during my MA years. I was again invited to be one of those to show at the graduation show at LFW but out of a group of 22 we were only 11 that were invited.

Life After St. Martins. My studies opened many doors for me, by way of illustration I already had begun working at BVLGARI before graduation. I also worked later on for J CREW in the States and ASHISH GUPTA in London. Early on in my career there were sur­ rounding motivations for me to venture out with my own label. The real ignition for that was when I was awarded with the Fashion Special Prize for my MA graduation collec­ tion at the International Talent Support, the collection was also chosen as one of the best graduation collections in the UK for 2014 by FASHION SCOUT in London. It was a huge validation for me and subsequently I was offered to show a collection at LFW which I have done ever since September ´15.

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FEBRUARY | MARCH 2017


Interview Devotion For Textiles And Craftsman­ ship I am really infatuated with color and tex­ ture. It really is a great challenge to find the right balance between those two. It demands time and effort. I am always cutting away pieces and reworking something new in if something isn´t working right away. I rarely start the design process by sketching but I begin by making textile swatches which I´ll then apply to flat models and photograph. That procedure allows me to discover some­ thing new and unexpected. Possibly a new colors combination that I would never have thought of in the first place. The textile is always the first thing I start with, without it for me nothing will add up. I don´t rush that process but I take time for that development and the search for solu­ tions. Nothing ever happens until I settle on the color scheme

The Time Consuming World of Embroidery I find that the real beauty of embroidery is that it can´t be done in a rush. One has to embody patience and ambition to master it, which isn´t an ability everyone has. Doing stitchwork is a bit like painting, I can work on it forever by adding on to it, never really getting that feeling the piece is genuinely ready. For instance, making a custom made garment for a client can take everything from one week to one month.

Creative Stimulation It can be to most unbelievable things that can jumpstart your imagination. Everything from an object found at a flea market, to an old fabric swatch or an art piece. I collect touchable objects, like statues and cloths. I always think greatly about textures and colors that make me want work outside of my comfort zone. I have a vast interest for the arts. I seek inspiration from art muse­ ums, going to photography exhibitions and so forth. It usually gives me a new and fresh insight on what I want to work with next. If truth be told I like to research things that have nothing to do with fashion, if I would only look at what was going on in fashion nothing new would emerge.

The Ideology My designs will always bare the signature of being made by hand. The idea is to offer women artistic clothing with a strong focus in elegance and femininity. Clothing that plays well with their personality and demands attention. So far I´ve been fo­ FEBRUARY | MARCH 2017

cusing on establishing my label slowly but surely. As a young designer you must have a strong opinion and be able find ways to stand out from the crowd. I already have a great network abroad and the goal is to produce a selective amount in Iceland and keep exhibiting the collections abroad for an International clientele and media.

The Pros of Being From Iceland

The Quite Life

Recently I´ve been working a lot with devel­ oping my embroidery into prints. The goal is with the upcoming collections is to focus more on color compositions then embroi­ dery, therefore making each item less like an piece of art and more accessible for the gen­ eral public. In the next collection, which will debut early in 2017, then the main emphasis will be on more accessible clothing but of course I will still have items that demands deliberation and attention on handmade items and their importance.

There is a certain benefit of being stationed in Iceland both is tempo calmer and also there is less stimulus from the surroundings. There are always pros and cons to every lo­ cation but this set­up suits me. I collect ideas and inspiration from abroad which I´ll then work trough in the quietness back home. I do travel a lot and it is always good to return home to recuperate and build up energy for my next business voyage. Keeping a close business relation with you client is key, so in the near future I will be relocating my studio from Akureyri to Reykjavik.

While I´m overseas, I´ll always introduce myself as an Icelandic designer and my work is labeled MADE IN ICELAND. That is continuously exciting for the costumer and that slogan makes us unique at the in­ ternational field.

The Transition To Accessibility

For more information on Anita Hirlekar: anitahirlekar.co.uk/cargocollective.com/anitahirlekar www.rfd.is | REYKJAVÍK FASHION & DESIGN | DESIGN |

41


Fashion

Jumpsuits There is something especially attractive about wearing a jumpsuit and the trend is definitely here to stay, and much in the spirit of the comeback of the 80s style fashion. Cover your jumpsuit with a jacket when you go to the office or add a white t­shirt underneath to be more street.

Maia 22,990 ISK

Vero Moda 7,590 ISK

Lindex 2,795 ISK

Maia 12,990 ISK Skór.is 21,995 ISK

Gallerí Sautján 26,995 ISK

Zara 3,995 ISK

Maia 14,990 ISK

Topshop 4,590 ISK

Skór.is 21,995 ISK Zara 6,995 ISK

Zara 4,995 ISK

42 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

FEBRUARY | MARCH 2017


Vodafone 4G

Choose Vodafone Iceland With Vodafone, you gain access to an extensive 4G network in Iceland with excellent 3G/4G roaming connectivity, no matter whether you’re on sea or land. Share your memories by using Vodafone’s prepaid mobile starter kit with voice and data. Vodafone Power to you

PHOTO

Buy your prepaid SIM card at Keflavik Airport, What’s On at Laugavegur 5 and Tryggvagata 11, t Macland, Vodafone stores, N1 fuel stations all around Iceland, and at our network of resellers.


Fashion Prada

Lindex 8,995 ISK

Mathilda 44,990 ISK Lindex 8,995 ISK

Lindex 1,095 ISK

Pyjamas Zara 6,995 ISK

Maia 22,990 ISK

Who doesn't want to wear pyjamas all day everyday? Now you can bring this awesome trend to the outside world with pride. Wearing head to toe in pin striped pyjamas or even in a nighty is the “new” work outfit.

Lindex 3,695 ISK

Vero Moda 4,790 ISK

Lindex 11,995 ISK

Tips

Lindex 9,995 ISK

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Keep it in neutral and dress up with heels or down with flats or sneakers and add low key accessories to compliment the outfit. FEBRUARY | MARCH 2017


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VEST DARK MOOD DRESS HILDUR YEOMAN SHOES KRON KRON


MESH TOP HILDUR YEOMAN COAT MAGNEA

The young and talented Sóley Auður Mímisdóttir graces our fashion editorial that focuses on Icelandic Design. We were lucky to get Sóley to sit for us but she is a former contestant of Miss Universe Iceland and sports the designs from Hildur Yeoman, Eygló and Magnea beautifully.



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MESH TOP HILDUR YEOMAN DRESS HILDUR YEOMAN



Fashion

Bestseller 4,390 ISK Bestseller 4,990 ISK

Capes & Hoods Vero Moda 5,990 ISK

Maia 14,990 ISK

We think this superhero trend is wonderful and helps channel your inner Wonder Woman. There is something glamorous and elegant about wearing a cape and you can either tone it up by wearing heels and skinny jeans or down by putting on your favourite sneakers and slacks.

Bestseller 6,293 ISK

Skór.is 8,995 ISK

ýrin /M tir t ó d ISK óns Prj ,500 17 Vík

Vero Moda 1,990 ISK

Zara 6,995 ISK

54 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

Húrra Reykjavík 16,990 ISK

Gallería Reykjavík 37,730 ISK FEBRUARY | MARCH 2017


Galaxy Pod Hostel

Address: Laugavegi 172, 105 Reykjavík Tel.: +354 511-0505 +354 777-5805 www.rfd.is& | REYKJAVÍK FASHION & DESIGN | FASHION | 55 E-mail: galaxy@galaxypodhostel.is Web: www.galaxypodhostel.is

FEBRUARY | MARCH 2017


Interview

THE ICELANDIC DESIGN CENTER

FROM THERE, TO HERE & BEYOND WORDS by: Þórunn Hannesdóttir PHOTOS: Courtesy of The Design Centre

T

ell us about you and your role within the Icelandic Design Center: My name is Halla Helgadóttir and I am the Managing Director of the Icelandic Design Center, I am a Graphic Designer by profes­ sion and have 17 years as a designer before coming to the Design Center. Can you explain to us what the Icelandic Design Center is? The Icelandic Design Center is a Co­ operative owned by the Icelandic design community. Which is formed of 9 different Associations, the association of Fashion Designers, Gold Smiths, Product Designers, Architects, Interior Architects and Furniture Makers. The Icelandic Design Center was formed to work on the dialogue between designers in Iceland and the rest of the world. It is backed by two ministries in Icelandic gov­ ernment and our main goal is to promote design as a vital part of the Icelandic econo­ my and businesses. From my experience working with other design centers around the world, I have to say that the Icelandic Design Center is dif­ ferent compared to other design centers and the main difference would have to be the fact that we are owned by the Icelandic de­ signers and therefore we have a direct dialog between the designers and the government. In that way, we can say that we are really backed by thousands of Icelandic designers, which in itself is very unusual and unique. Let’s talk about Icelandic design. What sets our designs and designers apart from the designs or the designers coming from our neighboring Nordic countries? One of the first things that I always mention when confronted with this question is that

we have a very young design society in Ice­ land. Especially when it comes to Fashion Design and Product Desing for example, Graphic design and Architecture have a much longer history here in Iceland and therefore they are more developed then the other professions. We as a nation have of course so much in common with the other Nordic countries so the societies have a lot of similarities. But perhaps the main difference lies in the histo­ ry of production in each country. The Icelandic fashion­and Product de­ signers, in my opinion, are a very innovative profession and they spend time searching for different materials, forms, and ways fo manufacturing, trying to figure out and decide where to spend all their energy a

“The Icelandic Design Center was formed to work on the dialogue between designers in Iceland and the rest of the world.” creativity. They are not bound to certain materials because in Iceland we don’t have a strong background in certain materials and or manufacturing. Unlike the designers from our neighboring countries that have a much stronger background in certain material,s like wood for example, or their forests, their color and manufacturing.

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Even though we don’t have the same her­ itage that our neighboring countries have regarding materials and manufacturing it allows and pushes our designers to be more experimental and open­minded than they otherwise would be. So in a way, it also makes them freer to work on their designs without preconceived notions of production I don’t think I can describe the aesthetics and the integrity of Icelandic design as such in a few words. But you can choose to see something as faults but when you look at them in a different light those faults become strengths and they often become the things that end up defining you. So for an example, we don’t have a huge design star in Iceland, so there is a possibil­ ity for this generation of designers to be a design star, not that the road to becoming a design star isn’t difficult enough, it’s just that we don’t have a design star already casting its shadow on the designers in Iceland at the moment. So we are looking at a generation that is paving the way for future Icelandic designers and that is a very exciting thought. The Icelandic Design Center has been the organizer of Design March in Iceland each year since 2009. Tell us a little bit about Design March. Design March is our annual design festival in Iceland where we have designer exhib­ iting everything from fashion to furniture, architecture to food design. We always try to get all the best and new designer and com­ panies participating in Design March each year, and each year we try to further develop and improve the show in some way. The majority of designers participating in Design March are Icelnaders, but for designers coming from abroad to participate in Design March we don’t really have a set application form instead we try to connect FEBRUARY | MARCH 2017


Interview

FEBRUARY | MARCH 2017

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Interview

them with other Icelandic designers that might be participating in Design march. So in a way we are always trying to grow our network here in Iceland and the network of the Icelandic designers. We are commit­ ted to create new connections with people coming from abroad to meet with Icelandic designers in the hope of creating new pro­ jects and new connections in the hopes of expanding the tiny Icelandic design scene. That is why it is so important to us to get design industry led people to Iceland. Have you noticed a better quality of work coming from the designers as the show progresses? Yes, we have noticed quite a lot of difference with the designs in the show and the de­ signers participating in the Design March, mainly how they work and how they have started changing their deadlines to fit the Design March timeline. Designers seem to use Design March as a much bigger focal point in their calendar than they did in the beginning. The first years we had to spend a lot of time pushing and convincing designers and companies to participate in Design March, but then one year suddenly I realized that we didn’t need to do that anymore. So, then we had to start to push larger institutions, art galleries, museums and businesses to participate in the Design march. But the designers, the grassroots have become much more aware and become much more pro­ fessional, they are better prepared and the

I hope that in the near future certain designers will manage to establish themselves and their business, creating household names.” experience is ever growing. We also started a meeting for the design­ ers as well as the development of Design March which is called “Designers Meet” and during those meeting, we try to get designers together to discuss what they are going to display during the show and their experience from other shows. It’s an open­ end process that helps us develop the De­ sign March as a project and has been very successful. It also helps us as organizers and allows us to help the designers in so many ways. We have found that – although we don’t always think so it’s good for all parties to know what is going on both sides, so it is also important for us to keep an open dialog before the show with the designers, regarding our work and organization as well as their work. That way we can avoid some

58 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

major or minor conflictions that might arise during the show. Do you have a vision that you are working on for the Design Center in the next five years? It’s always been my hope and dream that the Design Center will be stable enough for me to believe in it self­preservation and that the preservation of the Design Center becomes a vital part of the Icelandic society. Now that the Design Center finally has new housing I hope that the vision becomes a possibility, because it’s a possibility that I haven’t always believed was possible. As for the future, I think we need to strengthen the service that we can deliver. Make it more approachable for designers, so they know how to use our services to the maximum extent as well as what they can achieve by having us as a part of their busi­ ness. We also need to emphasize to larger companies, and big organizations that they can come to us for help or if they need any service. So, that they also see the importance of maintaining the Design Center and the importance of design to their business. I hope that in the near future certain designers will manage to establish them­ selves and their business, creating household names. Especially in Fashion and Product Design. That is because success for these businesses would give other designers and businesses a major positive boost and help build similar companies. So, in the next few years, I would like to be seeing some of the companies and designers in Iceland being able to hire some staff and grow their companies. I would also like to see new possibilities open up for designers in the Icelandic econ­ omy. Getting businesses hiring designers where they haven’t in the past. Developing products and businesses by emphasizing on user experience for example in big business sectors such as the food sector or the ener­ gy sector or even the fishing industry – of course, there is a huge opening for designers in that industry. There is already a huge interest in this possibility and a running dia­ logue. But to be able to act on this opportu­ nity we need the power and funding to make the most out of this opportunity. Finally, I think that design as an indus­ try or as such knowledge is such a cross­ disciplinary profession and I believe that it is going to keep growing in the next few years, mixing with bigger organizations, societies, and even the government. My only worry is that it might take longer than we would want. FEBRUARY | MARCH 2017


Interview

FEBRUARY | MARCH 2017

www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |

59


Mixing the old and the new WORDS by: Svava Jรณnsdรณttir PHOTOS: Neil John Smith

Ingibjรถrg ร orvaldsdรณttir, who ownes the fashion store Icons & I, lives in a modern house near a lake. There she mixes the old and the new and the greatest artwork is maybe the view: The lake, mountains and the endless sky.


The modern, two story house stands near lake Elliðavatn on the outskirts of Rey­ kjavík. The view from the huge windows in the living room looks over the lake, moun­ tains and endless sky. “I lived in another house in the neighbor­ hood years ago,” Ingibjörg Þorvaldsdóttir says. She owns the house and as the fashion store Icons & I in the shopping mall Kring­ lan. She and her family have lived outside

FEBRUARY | MARCH 2017

Reykjavik, even in Denmark for two years where they owned some fashion stores. “I always wanted to move back to this neigh­ borhood. We found this house five years ago and fell for the location and the view. We take the dog outside and walk around the lake. It’s just magical.” One house and a hotel stand between the lake and Ingibjörg’s modern white house of around 400 square meters. The other

house is a working farm. Every morning, the cock crows and Ingibjörg frequents her neighbour’s farm to buy fresh eggs. Tourists and other passersby regularly walk past In­ gibjörg’s house. People jog and often horses walk as well as trot past the house. It feels like country life in the big city. Blue and pink When entering the house, it’s obvious that Ingibjörg likes to mix the old and the new.

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Interview “I like heavy, cozy and comfortable fur­ niture and then I put some extreme things like lights and some decoration. Some of the furniture is from my mother, who passed away three years ago but I also have more modern things.” Ingibjörg travels a lot and she likes to buy beautiful things from all around the world. She mentions antique chairs from Turkey: One is blue. The other is pink. “Some Turks who were sewing for me in London, have factories in Turkey and just imported some chairs and I bought two of them. I thought they were cool and a little exaggerated.” A huge and very heavy candlestick for seven candles stands on the floor. Ingibjörg bought it in an antique market in Denmark. A chest that once belonged to an American soldier in Iceland stands in the living room. A ze­ bra made of newspapers bought in London is one of the artworks in the living room. Instead of paintings, photographs or just white walls, written messages decorate two walls in the house. They read, “Captain of my fate and master of my soul “ and “I’m the master of my soul and the captain of my fate.” “It’s so good to read these sentences; I can’t read them too often.“

Icons & I Ingibjörg was 13 years old when she began working in a fashion store in Reykjavík. Since then, working in a fashion store has always been her desire. “I had my own shop, Oasis in the shop­ ping mall Kringlan. I was 23 years old when I started it and I owned it for many years. I also opened few Oasis stores in Denmark

and then at the shopping mall Smáralind and at Debenhams. You can say that Oasis was a big part of my life for many years.” Ingibjörg and her former husband sold Oasis and then soon after they had their two younger sons. “I have three sons and I had to take a little time off. I started again last year when I opened Icons & I in Kringlan. I’ll probably open Oasis again this year.” Icons & I sells both Icelandic as well as

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Danish design. “The Icelandic design, Júní­ form, is mainly knitwear. It’s different. It’s unique. It’s known for the prints and the good fitting.” Asked about her favourite designers, In­ gibjörg says, “I love Italian design like Cav­ alli and Dolce & Gabbana. I love statement pieces – big prints and strong colors. I have a rough edge so I like brands such as All Saints as well.”

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Design

Icelandic Designs For Your Home

Kraum 12,900 ISK

Epal 6,600 ISK

Agustav 17,000 ISK Epal 2,800 ISK Saga Shop 3,900 ISK

3,1 Epa 50 l IS K

Kraum 12,900 ISK

Mýrin 6,900 ISK

Kraum 14,900 ISK

Epal 1,350 ISK Kraum 3,700 ISK

Kraum 39,900 ISK

Hrím 3,990 ISK

Hrím 20,990 ISK

Andr 21,00 ea 0 ISK

Hrím 5,890 ISK

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Kista.is 5,900 ISK

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www.vigt.is


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FEBRUARY | MARCH 2017


Interview

Loves Reykjavík Loves! WORDS by: Hannah Jane Cohen PHOTOS: Neil John Smith & Courtesy of Visit Reykjavík

“I

t’s an easy job at the moment.” Áshildur Bragadóttir, the director of Visit Reykjavík or Reykjavík Loves, tells me after I ask her how the company is coming along. She smiles—joking of course. It’s not a secret that Reykjavík’s tourism is booming. The city hosted 1.7 million guests in 2016 and is projected to host 2 million in 2017. It was even named the Top Travel Destination in 2016 by Google Search. “Yes, over places like London, NY and Paris.” Áshildur says, almost beaming. “It’s like the eye of the world is now on Reykjavík.” I’m sitting in the company’s new head­ quarters in City Hall—an open office space peppered with beautiful photographs of Hallgrímskirkja and many busy workers. They’ve just moved their Tourist Informa­ tion Center—the only one in Reykjavík— from its previous location in Ingólfstorg to this new one on the first floor of the City Hall, directly below these offices. It’s a change Áshildur is excited about. “This new location is, in our mind, perfect for an insti­ tution like the Tourist Information Center.” She motions to the walls around us, right on the banks of Tjörnin. “The building is like a pathway to the city.” You can’t talk about the growth of Ice­ landic tourism without mentioning Visit Reykjavík though. The team not only works on many worldwide tourist marketing cam­ paigns, but are also behind such events as Culture Night (Menningarnótt) and the up­ coming Winter Lights Festival, which starts on February 2nd. The Winter Lights Festival will be bigger than ever before, 45 museums will open their doors, 9 swimming pools participate and there will be light installations on many buildings in the capital area, such as Hallgrímskirkja, the City Hall, Harpa and Kópavogskirkja. There will be 150 events in and around Reykjavík. Áshildur can’t give me any specifics on this year’s Swimming Pool Night but eagerly spills the details on one new event—the Northern Lights Run— that they are holding in conjunction with WOW Air. It’s a 5K that goes around the city, starting in Harpa and then traveling through Hallgrímskirkja and downtown FEBRUARY | MARCH 2017

Reykjavík. “Everyone will have paint that glows in the dark with glasses and other ac­ cessories that glow.” The event has already attracted a lot of interest. Áshildur herself is a born­a nd­b red Reykjavík­ite. Over the years, she’s directly seen how the city has changed with the growth of tourism. “When I grew up, there was hardly anyone walking in the street and you knew pretty much everyone that passed.” She pauses and raises her eye­ brows. “Oh, there’s Jói from the bakery, or there’s the guy who works at Landsbank­ inn.” She smiles. “But today, the streets are vivid from early morning to late at night.”

She glances at the window, which looks out onto a busy Reykjavík road. “I just love go­ ing downtown now and seeing the crowds.” But what parts of Reykjavík does the head of “Reykjavík Loves” love? Ásthíldur first names local art store Fótógrafí as a place she often stops. “They are always adding to their collection so I love searching through the photos there. There’s always something different.” She also names the city view from the top of Hallgrímskirkja as another personal favourite. “But really, there’s noth­ ing better than walking along Laugarvegur in the middle of the day.” She stops. “Then maybe a coffee or a trip to the hot tub!”

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Fashion

Kría / Mýrin 34,900 ISK

Lindex 15,995 ISK

Lanvin Burberry

Maia Prices may vary

Saga Shop 16,000 ISK

Andrea 17,900 ISK

Lindex 6,995 ISK 23 Mýr ,90 in 0I SK

Lindex 1,095 ISK Lindex 1,495 ISK

Robes After Midnight There is something so comforting with wearing “sleepwear” outdoors and with this robe trend we can all feel free to do so and feel incredibly stylish at the same time. Combine robes with sheer clothing underneath, swimsuit or multi layering and you can sleepwalk out the door.

Springfield 5,995 ISK

Gallerý Sautján 5,997 ISK

Maia 22,990 ISK

Maia 14,990 ISK

Ve r 1,9 o Mo 90 da ISK

Kiosk 129,000 ISK

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Finnska Búðin 49,900 ISK

Mýrin 9,730 ISK Lindex 6,995 ISK

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Guesthouse Lyngholt Þórshöfn

Scheduled flights all week days from Akureyri - two car rentals in Þórshöfn - get out of the traffic and listen to the silence in our beautiful surroundings. Address: Langanesvegur 12, IS-680 Þórshöfn Tel.: +354 897-5064 e-mail: lyngholt@lyngholt.is Web: www.lyngholt.is

FEBRUARY | MARCH 2017

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Beauty

New In

YSL Couture Brow Marke

Glitter, smokey eyes and glam was all the rage last year and we are far from over it but 2017 also brings in something new. We

YSL The Shock N°1

YSL Eye Duo Smoky N°4

to glossy lips.

MAC In Ext The Spo Skinfi ra Dimen tlight si nish Show on Gold

oss r Gl ude a L e Esté

nta age us M o i t ta Flir

MA CB la Eye cktra lin ck G er el

The strobing and contouring is out and in comes a welcomed fresh breeze of natural, healthy and glowing skin.

Ch an el D im en sio n

go from the matte lip look from last year and transitioning over

Estée Lauder

Herera

Naked Urban Decay s Ultimate Basic Ur ba Ul n De tim ca ate y N Ba ake sic d s

ze A Bla hbox Smas

YSL Le Cushion

YSL Couture Palette Collector The Street

70 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

d ke Na s y a c ec asi nD eB ba imat r U lt U

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EMERGING BEAUTY TARAMAR ultra pure skin care products contain potent bioactive compounds from hand-picked arctic seaweed and organically grown medicinal herbs. Nature and science come together to return sparkle, smoothness and vitality to your facial skin. The TARAMAR Treasure Chest gift and travel set contains Day Treatment, The Serum, Night Treatment and Purifying Oil.

Find TARAMAR products at Keflavik Airport Duty Free, Hagkaup, Heilsuhúsid, Icewear and Lyf & heilsa pharmacies. FEBRUARY | MARCH 2017

taramar.is

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Beauty

Ma ke Up Sto re

MAC Travel Pigment

MAC Chrome Yellow

Make Up Store

BOLD This is the time to be daring with your makeup by pairing the same lip tone with your eyes or cheekbones, weather it be black blue or shim­ mer. The color scheme is every color under the sun no matter where you apply it on your face.

Kenzo

Baby Doll Kiss & Blush

YSL Fac eP ale tte Co llec tor

Guerlain L’Or Radiance Primer

The

Str eet

Clinique Duo JeansHeels

Chloe

Glam Glow Gravity Mud Gu er lai n

m été or ite sc om pa ct

Clinique Moisture Surge

Chanel Éclat Lumiére

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GLOW Glowy skin is so attractive and gives a healthy vibe. Try and use corals or powder pink Stick to poppy pinks or vivid corals and concen­ trate the color along the temples and tops of your cheeks to keep things light and lifted. FEBRUARY | MARCH 2017


Beauty

Q&A with Moroccanoil® Global Ambassador, Antonio Corral Calero

Why do you think slicked, straight hair is so hot this spring? This look is going to be amazing for spring because it’s off the face, creating the feel of a wet look if you want—and that’s considered fresh! Which products will be useful to create the effect of wet and slick hair? Well­conditioned, healthy hair is essential for a wet hair look! I always suggest starting with a cocktail of Moroccanoil Treatment (or Moroccanoil Treatment Light depending upon your hair type) with

Moroccanoil Hydrating Styling Cream and working it into dampened hair to create a really hydrated foundation for styling. A wet­effect can be achieve by slicking or the smooth the hair tight and flat again the head and using Moroccanoil Glimmer Shine Spray to give sleeked hair a beautiful mirror­like shine. Also, Moroccanoil Styling Gel is a really versatile product that is great to achieve the subtle effect of wet hair. Is this wet look better without a part in the head, in the middle or on the side of the head? Where to part the hair really depends on the look you would like to achieve. I love creating a wet look with a deep side part for a sleek, elegant style. An unstructured part is perfect for a more textured and edgy look. Either style will look fabulous!

In Co­operation with Moroccanoil FEBRUARY | MARCH 2017

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Fashion

KriaJewlery 145 USD

Leonard.is 37,900 ISK

Steinunn's Wishlist

Steinunn Ósk is a mother of twin boys from the city of Keflavík. She has a passion for makeup and beauty as well as what is going on in the world of fashion. Steinunn is one of the bloggers at femme.is so make sure to check out her blog at:femme.is/editor/steinun Ilmvatn.net 7,302 ISK

Linda Jonsson / Kreó.is 11,990 ISK

is rd. tfjo ISK s u Ha ,990 14

a.is Foti ISK 0 9 9,9

Húrra Reykjavík 18,990 ISK

is rd. tfjo K s u Ha 90 IS 2,9 Octagon 11,990 ISK

Hrim .is 19,90 0 ISK

KriaJewlery 130 USD

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FEBRUARY | MARCH 2017


HÓTEL HÚNI

At Hótel Húni we strive for a warm and welcoming atmosphere for all our guests. We are located in the middle of some of the most beautiful landmark places in the north west.

Address: Húnavallaskóli IS-541 Blönduós Telephone:354 456-4500 E-mail: info@hotelhuni.com Web: www.hotelhuni.com FEBRUARY | MARCH 2017

www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |

OPEN ALL YEAR ROUND

75


Fashion Topshop 1,095 ISK

Mýria 16,800 ISK

Pr ice Ma s m ia ay va ry

Vero Moda 3,490 ISK

XXXXX xxxx ISK

Kiosk 54,900 ISK Vila 9,190 ISK

Maia Prices may vary

Maia 6,990 ISK Maia 19,990 ISK

Seethrough & Gala

Vila 6,990 ISK

Laces and sheer outfits are an essential element in your wardrobe in 2017. This trend is very feminine and brings out the lady in us all. You can go full Belle Hadid and free the nipple or layer over bodysuits or slip dresses. The trick is to show as much skin as possible while still be covered up.

Dior

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Dior

Dior FEBRUARY | MARCH 2017


Fashion

Celine Celine Aurum 34,000 ISK

Gallería Reykjavík 118,500 ISK

Michael Kors

Square Shoulders Remember when your mom was wearing padded shoulders in the 80s and you thought she was the coolest? Well now you can be cool too ­with the 80’s look all over the runways in different shapes and forms ­you can combine this retro trend with modern accessories and outfits. Trenches are totally in!!

Kiosk 9,990 ISK

Lindex 9,995 ISK

Zara 9,995 ISK

Balenciaga

Zara 4,995 ISK

Skór.is 34,995 ISK Mathilda 64,990 ISK FEBRUARY | MARCH 2017

Balenciaga Skór.is 9,998 ISK www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |

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Beauty

Icelandic Skin Care Products Good night's sleep and healthy routines are important for your soul and body and we at RFD believe that it is essential to give your skin the best treatment available. The weather here doesn't exactly make for the best conditions for the skin so we gathered some of our favourite Icelandic beauty products for that healthy glow.

Sóley Mjúk This body scrub is called “Mjúk” which translates to Soft and that is exactly how your whole body feels after using it. It is best to apply to dry skin before showering and massage the scrub all over the body and then rinse of in the shower. The main ingredient are Icelandic herbs and oils which helps to maintain the skin's hydration. Avail. at: soleyorganics.com

Vor Blueberry Silk Serum This high quality anti wrin­ kle collagen boost serum is for the face and neck. A plumping serum that boosts skin’s natu­ ral collagen at every level and increases collagen production. This organic serum is made with natural ingredient and contains wild Icelandic blue­ berries and also contains, silk protein, sodium hyaluronic, vi­ tamins and amino acids. Suita­ ble for all skintypes.

Taramar Day Treatment Taramar is a product that works with nature. They com­ bine sustainably harvested Ice­ landic seaweed with organical­ ly grown medicinal herbs. The day treatment keeps the skin hydrated through the harsh­ est weather and winds. Apply daily to face and neck after cleansing and suits perfectly under make­up. Avail. at: www.taramar.is

Avail. at: vororganics.com

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FEBRUARY | MARCH 2017


Beauty

Penzim ZoPure Layering is important when the weather is cold and that goes for your skin as well as clothing. ZoP­ ure is a serum that owes its unique quality to natural marine enzymes and to other organic constituents specifically intended to help facial skin and skin on the neck, throat and chest to regenerate. Use it be­ fore bed and wake up with a fresh and smooth skin. It can also be used in the morning for those who need more hydration. Avail. at: andra.is

Feel Iceland Amino Marine Collagen With collagen being the main structural protein in our body and often considered the to be the glue that holds the body together it seems important to work at strengthening our col­ lagen intake. That is just what Amino Marine Collagen does. This product is also helpful in order to reduce pain in joints and works towards decreasing wrinkles and fine lines. Two spoons of this supplement of wonder daily to boost your collagen intake ­ what more could you want?

Una Marine Bioactive Regenerating Night cream A highly potent cream full of bi­ oactive ingredients which deeply nourish the skin during the night, helping it regenerate, preventing and reducing fine line and wrin­ kles. The night cream contains high levels of marine antioxidants and other bioactive ingredients to boost its regenerating effects. Our cream comes in unique airless pump containers for your conven­ ience and for the protection of its precious active ingredients. Avail. at: unaskincare.com

Bioeffect Eye Mask You have to train yourself to spend 20 minutes on self pampering when you have 10 things on the to do list but this eye mask from Bioeffect is just what your eyes need. It hy­ drates and revitalizes the eye area, while giving an instant lift to the skin. It is the best gift you can give yourself to­ day, and don't forget to put the phone away and just give you these 20 minutes of zen. Avail. at: bioeffect.com

Dr. Bragi Intensive Treatment Mask This mask is one of those pre­ soaked fabric masks that you have to unfold and lay over your face. It is so soothing and again if you can give yourself just 15 to lay on the sofa and listen to your favourite podcast , this is the product to spend your valuable time on. Your skin feels more plumped and hydrated than ever before and you can see the results instant­ ly. We give this mask a full house. Avail. at: drbragi.is

Avail. at: ankra.is

FEBRUARY | MARCH 2017

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Lifestyle

RFD Cocktail by Leó WORDS by: Ingibjörg Björnsdóttir PHOTOS: Ólöf Rún Sigurðardóttir

L

eó Ólafsson is an icelandic bartender who has had great success in various bartending competitions. His last success was securing the # 1st place World class Iceland Grand marnier competition 2016. Reykjavík Fashion and Design is turning a year old in march and we asked Leo to make a custom RFD cocktail for us. He gladly obliged and whipped up this gorgeous pink flowery cock­ tail that in our mind oozes fashion and glamour. We sat down with Leó and asked him a few questions. How long have you been bartending and what do you love about it? I‘ve been bartending for 4­5 years now, started first as a low key server during the nighttime and party hours. Those were long shifts that lasted until the early morning.Today however I am working normal restaurant hours at The Food cellar and I am enjoying that much more since there is more time to make great and complexed cocktails instead of just the regular gin and tonic and mojitos which, of course are great in taste but lack my own personal touch. Coming now up to the what I love about bartending part. I love the thrill of a competition, the hospitality aspect of meeting new people every day and watching as they get a drink into their hand. Excitement, admiration and the nod of a approval of a great drink after tasting it for the first time. In my heart that is the best thing to see and to give a memorable experience for the guest and how I can lid up their faces with enjoyment and make

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them feel special. That is why I love my job! What is your favorite cocktail to mix? Whiskey sours, Gimlets and Negronis. Define the “perfect” cocktail? A perfect cocktail for me is a balanced one. What I mean by that is that I like to have a balance between, salt, umami, sweetness, sourness and bitterness, all with my personal spin to it. We all love the classics and know how they work but I like to make my guest feel special by putting my whole heart into what I am mak­ ing with personal twists as well as being a pioneer and creating something completely new. What is the most unusual drink request you have had? Manhattan on the rocks. I have also been asked to make a cocktail that I know very well how to make ­ they tell me it’s wrong and start quoting the ingredients for a another cocktail completely. What is your favorite bar in Reykjavík? No favorite – I know many of the bartenders downtown and it is always a pleasure to meet them and try their different spin on a cocktail. Each experience is a special one and so it is hard to have a favorite or make up between them. What was your inspiration for the (Reykjavík Fashion and Design) cocktail? Pink, photoshoot, berries and fashion! There is so much glamor around fashion, why not have one good pink model cocktail to cool down and enjoy the photoshoot! Photos by Ólöf Rún Sigurðardóttir , you can follow her work on her facebook page www.facebook.com/orsshoots

FEBRUARY | MARCH 2017


Lifestyle

RFD Cocktail

2 cl Eimir vodka 3 cl Tommasi viticoltori valpolicella “Ripasso” – Red wine 1 cl urta crowberry syrup 2 cl lime safi 4 cl R B’n’B water* Filled with sparkling water Method: Build and stirred Ice: Ice cubes and crushed ice Garnish : Pink rose, wood stick (to

FEBRUARY | MARCH 2017

stir) and rose leaves Glass : Tin mug *R B’n’B water:

60 g raspberry’s 60 g blueberry’s 60 g Blackberry’s 400 g water Method: Put everything into a blender, then when it gets to be like a smoothie, filter it to get the seeds out.

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Contributors­/Advertisers

Agustav, Avail. online, agustav.com Aurum, Bankastræti 4, 101 Reykjavík, aurum.is Bahns, Kiosk Laugavegur 65, 101 Reykjavík, bahns.org Bioeffect, Avail. at Duty free, Hagkaup and more.., bioeffect.com Blue Lagoon, Avail. at Hagkaup and other retailers, bluelagoon.is Bobbi Brown, Avail. at Hagkaup, Kringlunni, Smáralind & more, no website Avail. Chanel , Hagkaup, Kringlunni, Smáralind & more, no website Avail. Cintamani, Austurhrauni 3, 210 Garðarbær, cintamani.is Clinique, Avail. at Hagkaup and other retailers, no website Avail. Companys , Kringlan, 103 RVK, facebook.com/verslunin. companys Dior, Avail. at Hagkaup and other retailers, no website Avail. Dr. Bragi, Avail. at Hagkaup and other retailers, drbragi.com Epal, Skeifunni 6, 108 RVK, Kringlunni, 103 RVK & Harpa, Austurbakka 2, 101 RVK, epal.is Esja Dekor, Mörkinni 6, 108 RVK, esjadekor.is Eva, Laugavegi 26, 101 RVK, facebook.com/verslunin.eva Eymundsson, Skólavörðustíg 11, 101 RVK, Laugavegi 77, 101 RVK and more, eymundsson.is Fakó, Laugavegi 37, 101 RKV, fako.is Feldur, Snorrabraut 56, 105 RVK, feldur.is Gallerí Sautján, Kringlunni, 103 RVK & Smáralind, 201 Kópavogi, facebook.com/gallerisautjan GK Reykjavík, Skólavörðustíg 6, 101 RVK, facebook.com/GK­ Reykjavík GlamGlow, Avail. at Hagkaup, Kringlunni, Smáralind & more, facebook.com/Glamglow­Iceland 82 | FASHION | REYKJAVÍK FASHION & DESIGN | www.rfd.is

GS skór, Kringlunni, 103 RVK & Smáralind, 201 Kópavogi, facebook/gsskor Hlín Reykdal, Fiskislóð 75, 101 RKV, hlinreykdal.com Hrím, Laugavegur 25 and 32, 101 RKV and Kringlan, sapan.is Húrra Reykjavík, Hverfisgata 50,101 RKV, hurrareykjavik.is Jarðböðin, Jarðbaðshólum, 660 Mývatni, myvatnnaturebaths.is Joe and the Juice, Laugavegur 10, 101 Rey­kjavik, joeandthejuice.is Kiosk, Laugavegi 65, 101 RVK, facebook.com/kioskrvk Kraum, Bankastræti 7, 101 Rey­kjavík, kraum.is Kringlan, Kringlunni 4­12, 103 RVK, kringlan.is KronKron, Laugavegur 63B, 101 Reykjavík, kronkron.com Lancôme, Avail. at Hagkaup and other retailers, no website Avail. Laugar Spa, Sundlaugavegi 30, 105 RVK, worldclass.is/vefverslun Lebowski, Laugavegi 20a, 101 RVK, lebowskibar.is Leonard, Kringlunni, 103 RVK, leonard.is Líf og list, Kringlan, 103 RVK, lifoglist.is Lindex, Kringlunni, 103 RVK, Smáralind, 201 Kópavogi & Glerártorgi, 600 Akureyri, facebook.com/lindexiceland Litla hönnunarbúðin, Strandgata 17, 220 Hafnarfjörður, litlahonnunarbudin.is MAC, Kringlunni, 103 RVK & Smáralind, 201 Kópavogi, facebook. com/mackringlunni Maia, Laugavegi 7, 101 RVK, facebook.com/MAIAReykjavik Makeupstore, Smáralind, 201 Kópavogi, makeupstore.se/isis/ home.php Maria Nila, Avail. at most hair­dressers, facebook.com/ harvorurisland Moroccanoil, Avail. at most hair­dressers, global.moroccanoil.com/ iceland My Concept Store, Laugavegur 45, 101 Rey­kjavík, myconceptstore.is Penzim, Avail. at Hagkaup and other retailers, andra.is Saga Shop, Keflavik Airport, sagashop.is Scintilla, Skipholt 25, 105 RVK, scintilla.is Sheiseido, Avail. at Hagkaup and other retailers, no website Avail. Sirkusshop, Avail. online, sirkusshop.is Skor.is, Kringlunni, 103 RVK & Smáralind, 201 Kópavogi, skor.is Smashbox, Hagkaup, Kringlunni, Smáralind & more, no website Avail. Snúran, Síðumúla 21, 108 RVK, snuran.is Sóley Organics, Avail. at Hagkaup and other retailers, soleyorganics.com Taramar, Árleyni 8, 112 RKV, taramar.is Topshop, Kringlunni, 103 RVK & Smáralind, 201 Kópavogi, facebook.com/topshop.is Varma, Avail. at kraumur, varma.is Vera Design, Avail. at Epal and Saga Shop, veradesign.is Vila, Kringlunni, 103 RVK & Smáralind, 201 Kópavogi, facebook. com/VILAICE Vor skincare, Avail. online, vororganics.is Yves Saint , Avail. at Hagkaup and other retailers, no website Avail. Zara, Kringlunni, 103 RVK & Smáralind, 201 Kópavogi, zara. com/is

Cosmetics: Avail. at Hagkaup and other retailers FEBRUARY | MARCH 2017


FEBRUARY | MARCH 2017

www.rfd.is | REYKJAVÍK FASHION & DESIGN | FASHION |

83


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P.S. We’re really good at making coffee too! LAUGAVEGUR | LÁGMÚLI | SMÁRALIND | KRINGLUNNI | WORLD CLASS LAUGUM | KEFLAVIK AIRPORT


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