BRAND MANUAL
INDEX
1. Introduction 2. Brand Concept 3. Logo Design 4. Logo Systemization Logo Proportions Logo color & font Logo in color, B & W Logo in color background Minimum Clear space Correct/ incorrect useage
5. Visual Vocabulary Color Font Color useage Text on color
6. Visual Applications Stationery Collaterals
INTRODUCTION FUSION SOLUTIONS is a construction company that undertakes private projects, as well as, provides their supervision over individual projects. They have a “tried & tested” team of experts who offer their expertise when dealing with problems to provide the best possible solutions.
BRAND CONCEPT The company needs to represent - quality, a personal level of supervision, team-work. a combined effort, strong foundations & a fusion of the best solutions. The concept was inspired from two arms interlocking together to show team-work & a combined effort. The “yin & yang” colors, bright & dark, represent balance.
LOGO DESIGN The logo represents two arms interlocking together to show team work & a combined effort. The “yin & yang” colors, bright & dark, represent balance. The individual color forms show an “S”, for Solution, when viewed separately. It’s a combination of two “S”’s to show a fusion of multiple solutions. The logo shows symmetry & thickness, both essentials of a strong foundation.
LOGO SYSTEMIZATION LOGO PROPORTIONS The figure s drawn such that it is symmetrical and hence can be viewed from any rotation. The logo is split into 3 horizontal ovals in the ratio 3:2:3. These can be used as guides.
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LOGO COLOR & FONT C: 0 M: 0 Y: 0 K: 100
C: 55 M: 40 Y: 40 K: 5
TITLE FONT : Bauhaus 93 (regular) SLOGAN FONT: Univers LT Std (55 Roman)
LOGO IN COLOR, B & W
LOGO IN COLOR BACKGROUND
FUSION SOLUTIONS
TOTAL CONSTRUCTION SOLUTIONS
MINIMUM CLEAR SPACE If logo is Width x Height - 2.18 x 2.52; Title font is 57 point & slogan font is 26 point. CLEAR SPACE betweet logo & text is - 0.36 inches between title & slogan - 0.2 inches
FUSION SOLUTIONS
TOTAL CONSTRUCTION SOLUTIONS
CORRECT USAGE
FUSION SOLUTIONS
TOTAL CONSTRUCTION SOLUTIONS
INCORRECT USAGE
FUSION SOLUTIONS
TOTAL CONSTRUCTION SOLUTIONS
FUSION SOLUTIONS
TOTAL CONSTRUCTION SOLUTIONS
VISUAL
VOCABULARY COLOR C: 0 M: 0 Y: 0 K: 100
C: 55 M: 40 Y: 40 K: 5
C: 4 M: 3 Y: 3 K: 0
FONT
FUSION SOLUTIONS BAUHAUS 93
TOTAL CONSTRUCTION SOLUTIONS UNIVERS LT STD (55 ROMAN)
COLOR USEAGE Color combination 1
C: 0 M: 0 Y: 0 K: 100
C: 55 M: 40 Y: 40 K: 5
C: 5 M: 2 Y: 3 K: 0
C: 65 M: 55 Y: 50 K: 25
C: 25 M: 15 Y: 15 K: 0
C: 55 M: 40 Y: 40 K: 5
C: 10 M: 0 Y: 0 K: 0
Color combination 2
C: 0 M: 0 Y: 0 K: 100 Color combination 3
C: 0 M: 0 Y: 0 K: 100
TEXT ON COLOR
FUSION SOLUTIONS
TOTAL CONSTRUCTION SOLUTIONS
VISUAL APP STATIONARY LETTER HEAD FUSION SOLUTIONS
M: 9986055251 E: fusionsolutions@hotmail.com A: 96 Richmond Road, Ahuja Palace
PLICATIONS BUSINESS CARD FRONT
TOGETHER
FUSION SOLUTIONS FUSION SOLUTIONS
SURAJ AHUJA
TOTAL CONSTRUCTION
SOLUTIONS M: 9986055251 E: fusionsolutions@hotmail.com A: 96 Richmond Road, Ahuja Palace
BACK
ENVELOPE
BACK
FUSION SOLUTIONS
96 Richmond Road, Ahuja Palace
FRONT
COLLATERALS Ipad app
Iphone app
Mug design
Bag design
Rhea Ahuja