Steer Brand Book

Page 16

15

Steer Brand Guidelines

ARCHETYPE An archetype is defined as: “A primitive mental image inherited from the earliest human ancestors, and supposed to be present in the collective unconscious.” –– Carl Jung, Archetypes and the Collective Unconscious

Turn static files into dynamic content formats.

Create a flipbook

Articles inside

Advertising

0
pages 68-72

Structure

0
pages 73-74

Website

0
pages 66-67

What is Steer?

0
page 10

Logo

1min
pages 22-30

Typography

2min
pages 32-39

Archetype

1min
pages 16-21

Imagery

1min
pages 48-51

Birth of Steer

0
pages 7-8

Illustration

0
pages 52-55

Tagline

0
page 31
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