Providing Greater Value to Construction Project Design & Delivery
R E A C H
B U Y E R S
O F
C O N S T R U C T I O N
2008 MEDIA KIT & PLANNER
• Publishing Schedule • Editorial Schedule • Circulation Data • Advertising Rates •
About Building Strategies building strategies best reflects the growing convergance within the building industry. As one of the founders of Canada’s leading construction and real estate trade shows and conferences and publishers of many of Canada’s most renowned real estate and construction publications, we understand first-hand that building projects are increasingly complex undertakings. From commercial real estate developments to institutional buildings, from new design and construction to major renovations, every project is unique and can present many varied challenges. On-time project delivery, reduced or on-budget project costs and top quality results drive every construction project owner, specifier and contractor. We also understand that rapid, accurate and timely communication, integrated design process and collaboration, coordinated schedule-based procurement and total project control have become instrumental in project lifecycle management. Stakeholders involved in a project are looking for the most effective way of managing the undertaking so that it meets the needs of all team members – buyers of construction and their clients, architects and contractors. Building Strategies will uncover intimate details related to the entire construction process – from starting the project lifecycle and project initiation to schedule-based procurement and project management and facility operation / management. We promise to deliver unparalleled and timely editorial content that can be used each and every day by our readers. Finally, the construction marketplace in Ontario is a multi-billion dollar industry. It is somewhat complicated, truly competitive and certainly ever-changing. The complications, competitiveness and ever-changing environment are key drivers for the development of this publication.
About the owner of Building Strategies: MediaEDGE Communications Inc. Since 1986, MediaEDGE has published industry leading magazines that serve industry specific professionals across Canada. A sample of their recognizable titles include; Canadian Property Management, Builders Digest, Construction Business, Canadian Apartment Magazine, CondoBusiness, Canadian Healthcare Facilities, Design Quarterly, Engineering Business. MediaEDGE is the founder of many different trade shows across North America, including; PM EXPO, BUILDEX (Seattle, San Francisco, Vancouver & Calgary), SPRINGFEST, BC Construction and Alberta Construction. Building Strategies is also a media sponsor of Construct Canada, which is held annually in Toronto.
2008 Publishing Schedule Spring Issue
Advertising closing – March 17, 2008
Publish date – March 31, 2008
Summer Issue
Advertising closing – July 25, 2008
Publish date – August 6, 2008
Fall Issue
Advertising closing – August 30, 2008 Publish date – September 15, 2008 *Bonus Circulation at Construct Canada & PM EXPO 2008
Winter Issue
Advertising closing – November 12, 2008
Publish date – November 26, 2008
Building Strategies Circulation: Consists of 7,000 Real Estate Developers, Building Owners, Architects and Specifiers, General Contractors, and Designers. These true decision makers are directly involved with purchasing construction-oriented products and services for their respective organizations and /or clients. Developers, Owners
Construction Management
5% Engineers
Contractors and Subcontractors
7% 25%
22% 41%
Architects & Specifiers
We are committed to researching, analyzing and relaying to our readers the industry’s best editorial content and product
2008 Editorial Line-up Issue Focus Each issue will have a special focus on Building Strategies in one of four industry sectors:
Health Care (spring)
Commercial/Office Institutional/Educational (summer) (fall)
Retail (winter)
For each of these sectors we’ll hone in on the building trends, innovations, opportunities and products within these following product groups: Security & Life Safety
Interior Building Products
• Access Control Systems • Security Hardware • Fire Safety Systems • Fire Proofing ... and more
• Flooring • Ceilings • Walls ... and more
Energy Efficiency • Lighting • HVAC Equipment • Building Controls ... and more
Building Envelope • Roofing • Water Proofing • Exterior Walls & Windows ... and more
Editorial Calendar 2008 Spring Issue 2008
Summer Issue 2008
Focus Health care Features Keeping control of the project budget Updates on Master Format
Focus Industrial Features Managing risk: where does it belong? Tips on saving time and money on your next project
Fall Issue 2008
Winter Issue 2008
Focus Commercial/office Features Technology to build on Catching and keeping the best employees
Focus Institutional/educational Features Developing a speciality Ethics in construction
Every Issue Insightful feature articles will address the current topics of interest to the industry. Plus the popular departments readers have come to look for: • environment • health & safety • insurance • industry news • updates on legal issues
Providing Greater Value to Construction Project Design & Delivery
2008 Rates
Advertising Rates and Opportunities (Four Colour is Included) 1X RATE
2X RATE
4X RATE
Advertising Page Dimensions AD SIZE
WIDTH
DEPTH
8.75"
12.25"
Full Page
Full Trim Page
2/3 page
2/3 Vertical
5.125"
11.25"
1/2 page
1/2 Vertical
3.625"
10.75"
1/3 page
1/2 Horizontal
7.5"
5.25"
1/4 page
1/2 Island
5.5"
7.5"
1/3 Vertical
2.25"
10.75"
1/3 Square
5.5"
5.25"
1/4 Vertical
3.625"
5.25"
Cover Positions (includes 4-colour) DPS IFC page IBC page
MECHANICAL REQUIREMENTS
OBC page
Preferred Positions
15% premium on earned frequency.
Publisher
Paul Murphy 416-512-8186 ext. 264 paulm@mediaedge.ca
Sales
Agency Commission 15% to recognized agencies.
Associate Publisher Sean Foley 416-512-8186 ext. 225 toll: (866) 216-0860 ext. 225 seanf@mediaedge.ca
Type page: 7.75" x 11" Trim size: 8.75" x 12.25" Bleed size: 9" x 12.5" Halftone screen: 133 line maximum Printed offset, saddle stitch bound.
DIGITAL FILES Preferred format is Quark XPress 6.5, Adobe InDesign CS3 or PDF. Please include all No
GENERIC PDF FILES
Bruce Jones 416-512-8186 ext. 233 toll: (866) 216-0860 ext. 233 brucej@mediaedge.ca
Generic PDF files, created with Adobe Acrobat Distiller using high resolution CMYK (no colour profiles), with all the fonts embedded. “Save-as” PDF files (Adobe Illustrator, Adobe Photoshop) and native application files (QuarkXpress, Adobe InDesign, Pagemaker, Corel Draw, Microsoft Word) are not acceptable for digital ad submissions. These files are not final material and can create problems with reproduction.
PUBLICATIONS
WHEN SENDING MATERIAL 1. 2. Include a Magazines Canada standards colour proof, for accurate separated laser proof. Publisher assumes no responsibility for accuracy where no proof is provided. 3. Host: ftp3.mediaedge.ca Username: me_bs_ad Password: artwork 4. Digital materials, Film, artwork, etc. to be sent to: Production Manager 5255 Yonge St, Suite 1000, Toronto, Ontario M2N 6P4
POLYBAG/INSERTS SHIPPING INSTRUCTIONS FOR INSERTS Check with publisher for information. Send six samples of insert to production manager. Published by:
Building Strategies 5255 Yonge Street, Suite 1000, Toronto, ON M2N 6P4 Toll: (866) 216-0860 • Email: info@mediaedge.ca • Fax: 416-512-8344 www.mediaedge.ca