Building Strategies
SERVING THE CONSTRUCTION & INFRASTRUCTURE INDUSTRY
2010
Media Kit
www.buildingstrategies.ca
About Building Strategies Building Strategies is dedicated to providing its readers with pertinent and timely information related to the entire building lifecycle — from project conception to design, procurement, bidding and negotiation, project management and delivery, construction and facility management. The sister publication to Construction Business — B.C. and Alberta’s construction magazine — Building Strategies provides coverage of Ontario’s multi-billion dollar, nation-leading construction market, providing a unique, regional perspective on the industry.
Editorial Features Every issue, Building Strategies addresses topics of interest to the industry, features prominent players and projects and includes the popular departments readers have come to look for. Enterprising Canadians: In-depth profiles of key players in the industry, including leading contractors, architects and associations. Project Profile: All the details on a building, infrastructure or other major construction project. Regular Columns: Legal File, Environment Corner, Health & Safety, Engineering Forum
Circulation & Readership
Industry Focus May 2010 Insurance & Bonding Green Building Concrete & Masonry
July 2010 Roofing Pre-Construction Process BIM
October 2010 Top 10 Projects Steel Building Envelope
December 2010 Project Financing Skills Training Interiors
February 2011 Brownfields Safety & Security Technology
A must read for Ontario’s construction industry, Building Strategies is distributed five times a year to more than 7,000 architects, designers, specifiers, general contractors, subcontractors, construction managers, engineers, developers, building owners as well as government officials. These true decision-makers are directly involved in purchasing construction-oriented products, services and technologies for their respective organizations and/or clients.
Construction Management 5% Developers & Owners 7%
Government 3% Architects & Specifiers 40%
Engineers 21% Contractors & Subcontractors 24%
2010 Publishing Schedule ISSUE
ADVERTISING CLOSING
MATERIAL DEADLINE
PUBLICATION DATE
May 2010 July 2010 *October 2010 December 2010 February 2011
March 12, 2010 May 7, 2010 August 6, 2010 November 5, 2010 January 14, 2011
March 17, 2010 May 14, 2010 August 13, 2010 November 12, 2010 January 21, 2011
April 30, 2010 June 25, 2010 September 24, 2010 November 26, 2010 January 28, 2011
*Includes bonus distribution at Construct Canada & PM Expo 2010.
Why Advertise? Advertising in Building Strategies is a targeted and cost-efficient way to reach buyers of construction, products and services. “As a leader in occupational and environmental health and safety, workers' compensation and loss control management, The TRH Group is pleased to work with Building Strategies as a key part of our marketing strategy. Sponsorship of the regular Health & Safety column gives us a unique opportunity to reach potential clients.” — Al Aiello, Sales & Marketing, The TRH Group
2010 Advertising Rates
Gross Price per insertion (four colour included)
AD SIZE
1X RATE
2X RATE
5X RATE
Full Page 2/3 Page Vertical 1/2 Page Horizontal/Vertical 1/2 Page Island 1/3 Page Square/Vertical 1/4 Page Double Page Spread
$2,865 $2,660 $2,350 $2,500 $1,770 $1,180 $4,965
$2,660 $2,410 $2,150 $2,300 $1,615 $1,075 $4,540
$2,395 $2,170 $1,930 $2,080 $1,455 $970 $4,080
AD SIZE
1X RATE
2X RATE
5X RATE
Inside Front Cover Inside Back Cover Outside Back Cover
$3,295 $3,152 $3,435
$3,060 $2,925 $3,195
$2,755 $2,635 $2,875
Cover Positions
Rates are for each insertion and do not include GST.
Agency Commission 15% to recognized agencies.
Ad Sizes
All measurements in inches
DOUBLE PAGE SPREAD
FULL PAGE
17.5 x 12.25
8.75 x 12.25
(trim size)
(trim size)
17.75 x 12.5
9 x 12.5
(bleed size)
(bleed size)
2/3 PAGE VERTICAL 5 x 10.675
1/2 PAGE VERTICAL 3.625 x 10.675
1/4 PAGE
1/2 PAGE ISLAND 5x8
1/3 PAGE VERTICAL 1/2 PAGE HORIZONTAL 7.5 x 5.25
1/3 PAGE SQUARE 5.5 x 5.25
2.25 x 10.675
3.625 x 5.25
Ad Requirements All ads should be sent press-ready with an appropriate proof. Publisher assumes no responsibility for accuracy where no proof has been provided. Mechanical Requirements Type page: 7.75" x 11" Trim size: 8.75" x 12.25" Bleed size: 9" x 12.5" Halftone screen: 133 line maximum Printed offset, saddle stitch bound. Digital Files Preferred format is Quark XPress 6.5, Adobe InDesign CS3 or PDF. Please include all image files and all fonts used in the document and a laser copy for reference. No Microsoft Office or Corel Draw files will be accepted. Generic PDF Files Generic PDF files, created with Adobe Acrobat Distiller using high resolution CMYK (no colour profiles), with all the fonts embedded. “Save-as” PDF files (Adobe Illustrator, Adobe Photoshop) and native application files (QuarkXpress, Adobe InDesign, Pagemaker, Corel Draw, Microsoft Word) are not acceptable for digital ad submissions. These files are not final material and can create problems with reproduction.
Material Submission 1. Submit files on a Macintosh formatted CD-ROM. 2. Include a Magazines Canada standards colour proof for accurate reproduction. All colour files must be accompanied by a colour proof or a separated laser proof. Publisher assumes no responsibility for accuracy where no proof is provided. 3. Upload files to the FTP site Host: ftp3.mediaedge.ca Username: me_bs_ad Password: artwork 4. Digital materials, film, artwork, etc. to be sent to: Production Manager 5255 Yonge St., Suite 1000 Toronto, Ontario M2N 6P4 Polybag/Inserts Contact publisher for quotation and specifications. Shipping Instructions for Inserts Check with publisher for information. Send six samples of insert to production manager.
Advertising/Editorial Contacts Publisher Paul Murphy 416.512.8186 ext. 264 Toll-free: 1.866.216.0860 ext. 264 paulm@mediaedge.ca
Editor-in-Chief Clare Tattersall 416.512.8186 ext. 249 Toll-free: 1.866.216.0860 ext. 249 claret@mediaedge.ca
Building Strategies is published by: 5255 Yonge Street, Ste. 1000, Toronto, Ontario M2N 6P4 Telephone: (416) 512-8186 Fax: (416) 512-8344 www.mediaedge.ca info@mediaedge.ca
Our mission is to produce market leading, superior quality magazine, conference and trade show brands that provide distinctive and effective ways to deliver client information to key industry players.
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