C A N A D A ’ S O N LY N A T I O N A L P U B L I C A T I O N F O R A P A R T M E N T O W N E R S A N D M A N A G E R S
2010 MediaKit
C A N A D A ’ S O N LY N A T I O N A L P U B L I C A T I O N F O R A P A R T M E N T O W N E R S A N D M A N A G E R S
The multi-unit residential market in Canada is filled with opportunity, as well as constant change. That’s why Canadian Apartment magazine (CAM) is designed to give property owners and managers the information and tools needed to understand the relevant issues and to capitalize on their investments. With our unprecedented focus on industry leaders, enhancing cash flow, reducing operating costs and maximizing marketing efforts, CAM is providing the articles that our readers have told us they want to read. Our efforts include assisting our audience to navigate legal issues by highlighting the initiatives of landlord advocacy groups and keeping on top of regulatory updates. Much of the content of CAM comes directly from the pens and minds of industry professionals and experts, who bring an understanding of the dayto-day challenges of the multi-unit residential sector. These range from the overarching trends and statistics to the nuts and bolts of administering a facility, covering the many aspects of this diverse industry.
Departments and Columns Editor’s Note
Building/Owner/Manager Profile
Regulatory Updates
Multifacts
Insurance
Marketing
Property Management
Building/Property Maintenance
Technology
February/March
April/May
June/July
2010 Forecast
Who’s Who
Sustainability
Issue Focus
Issue Focus
Issue Focus
Building Envelope
Finance and Insurance
Energy Management
Walls, roofing, windows, perimeter, lobby
Rates, coverage, policies
HVAC systems, lighting, elevators
August/September
October/November
December/January
Regulations/Incentives
Finance
Issue Focus
Issue Focus
Retrofits & Building Envelope
Marketing and Sales
Software and Technology
Plumbing, balconies, parking, lobbies, interiors
Occupancy techniques, training, leasing tools, events
Telecom, building technologies, competition, leasing, laundry, parking, elevators
Tenant Retention Issue Focus
Publishing Schedule Issue
Ad Closing
Material Deadline
Publish Date
Feb / Mar
2/3/2010
2/10/2010
3/3/2010
Apr / May
4/5/2010
4/12/2010
5/3/2010
Jun / Jul
6/7/2010
6/14/2010
7/3/2010
Aug / Sep
8/6/2010
8/13/2010
9/3/2010
Oct / Nov
10/6/2010
10/13/2010
11/3/2010
Dec / Jan
12/7/2010
12/14/2010
1/5/2011
Circulation
Canadian Apartment is distributed 6 times per year to 7,003 readers across Canada. The target audience of the publication is Apartment Owners, Landlords, & Property Managers.
The percentage of Canadian Apartment Magazine readers who are Senior Executives, including owners, presidents, vice presidents, CEOs, COOs, CFOs, senior operations, senior property managers and directors
Percentage of Portfolio Owned and Managed
25% Other
75%
Senior Executives
30% Managed
29
500,000
Buildings
400,000
The average number of buildings per portfolio
(A)
70% Owned
300,000
(B)
(B) The average dollars spent annually for capital expenditures
200,000
938
100,000
Units
The average number of units per portfolio
(A) The average dollars spent annually for maintenance and operations
0.0
$448,333
$493,125
www.canadianapartmentmagazine.ca
New & Exciting Website Canadian apartment magazine site provides multi-unit residential property owners and managers in Canada with the information and tools they need to understand their business and to capitalize on their investments.
Website Advertising Rates Rotating Leaderboard Banner Ad 728 x 90 pixels: Rotating Skyscraper Ad 120 x 600 pixels: Rotating Button Ad (Right side) 125 x 125 pixels: Rotating Big Box Ad 300 x 250 pixels: All rates are Net and in Canadian Dollars Newsletter Sponsorship: Leaderboad ad 728 x 90 pixels:
Mechanical Specifications
PRINT Bleed Page 8.375 x 11.125” Trim Size 8.125” x 10.875”
MECHANICAL REQUIREMENTS
2/3 Page Vertical 4.563” x 9.563”
1/2 Page Island 4.563” x 7.375”
Live Area 7.125” x 9.625”
1/2 Page Vertical 3.375” x 9.563”
Type page: 7.125" x 9.625" • Trim size: 8.1258" x 10.875" • Bleed size: 8.375" x 11.125" Halftone screen: 133 line maximum • Printed offset, saddle stitch bound. Digital Files:
1/3 Page Vertical 2.25” x 9.563”
Preferred format is InDesign CS3, QuarkXPress 6.5, Adobe Illustrator or PDF. Please include all image files and all fonts used in the document and a laser copy for reference. No Microsoft Office or Corel Draw files will be accepted.
1/4 Page 4.563” x 4.75”
GEneric pdF Files:
1/2 Page Horizontal 7.125” x 4.75”
1/3 Page Square 4.563” x 4.75”
WEB Leader Board GIF or JPG 728 x 90 pixels 72 dpi
When Sending material:
Since 1999, the sandwich market has grown 70 per cent to more than $120 billion, representing 25 per cent of all food service sales. In the U.S. alone, the average American eats 200 sandwiches yearly, totalling more than 45 billion sandwiches nationally. With patrons willing to pay more for sandwiches made with specialty breads, premium meats and bold, unique flavour enhancers, operators can take their sandwich sales to the next level. The public has become extremely aware of the health benefits of certain foods. Words like organic and antioxidants are now commonplace. Foods like pomegranate, goji berry and varietal green teas are sought after for their health benefits. The demographics of society have changed dramatically creating a mosaic of culture and race. Along with the influx of immigration has come a plethora of new tastes – Asian, Indian, Latin American, Mexican and South American to name a few.
Big Box Ad GIF or JPG 300 x 250 pixels 72 dpi
Innovative manufacturers of sauces, dressings and marinades have been quick to develop numerous alternatives that meet the needs of today’s health conscious consumers and more diverse population. These new offerings can be used to transform typical sandwiches into top moneymakers. Molés, salsas, sambals, hot sauces, chimichurris, vindaloos, pestos, chutneys, gourmet mustards and regional barbecue sauces are but a few options that can transform a normal, blasé sandwich into an exciting, premium priced masterpiece.
Skyscraper (Right side): GIF or JPG 120 x 600 pixels 72 dpi
For instance, companies like Litehouse have recognized the growing influence of Latin Americans south of the border – this group currently makes up 15 per cent of the U.S. population – and have developed new salad dressings, such as sofrito, sangria and cilantro cream, that can be used as marinades to enhance the taste of proteins or simply as spreads on sandwiches. A slight twist to a traditional recipe can result in a unique menu offering that becomes a signature dish driving foot traffic through the door and enhancing an operator’s profit margin. For example, take a standard BLT made with white or whole wheat and topped with mayo. This sandwich can be transformed by upgrading any or all of the ingredients. Substitute the regular fare with a sun-dried tomato ciabatta bun, heirloom tomatoes, thickly sliced peppered bacon, local red leaf lettuce, avocado mayo and crema di balsamico – a syrupy reduction of balsamic vinegar and grape juice – to create a bold flavour experience that demands higher price points and a larger contribution margin. Today, most manufacturers have user-friendly websites that offer recipe ideas (utilizing their products) to help operators meet consumer demand for unique sandwich options. Also, with the advent of instant messaging and social networking sites dedicated to ‘foodies,’ such as Food Connect, recipe ideas and methods of application can be shared freely and easily. These sites also serve as educational and marketing resources, providing information on new ingredients, foreign flavour profiles and consumer demands providing operators the opportunity to tweak recipes to meet or exceed guest expectations. Blake Davidson is vice-president of business development for International Pacific Sales Ltd. International Pacific Sales is a food service marketer representing 27 brand name companies, including French’s Foodservice, Litehouse Inc., Smucker Foods of Canada Co., Mars Canada Inc. and Original Cakerie Ltd. For more information, contact Blake at 604.273.7035 ext. 315 or blaked@intlpac.com.
Publisher Chuck Armitage 416.512.8186 ext. 223 1.866.216.0860 ext. 223 chucka@mediaedge.ca
Editor John Tenpenny 416.512.8186 ext. 252 1.866.216.0860 ext. 252 johnt@mediaedge.ca
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Generic PDF files, created with Adobe Acrobat Distiller using high resolution CMYK (no colour profiles), with all the fonts embedded. “Save-as” PDF files (Adobe Illustrator, Adobe Photoshop) and native application files (QuarkXpress, Adobe InDesign, Pagemaker, Corel Draw, Microsoft Word) are not acceptable for digital ad submissions. These files are not final material and can create problems with reproduction.
Button Ad (Right side): GIF or JPG 125 x 125 pixels 72 dpi
1. Submit files on a Macintosh formatted CD-ROM. 2. Include a Magazines Canada standards colour proof, for accurate reproduction. All colour files must be accompanied by a colour proof or a separated laser proof. Publisher assumes no responsibility for accuracy where no proof is provided. 3. Upload files to the FTP site. Host: ftp3.mediaedge.ca Username: me_cam_ad Password: artwork 4. Digital materials, Film, artwork, etc. to be sent to: Production Manager, 5255 Yonge Street, Suite 1000, Toronto, Ontario M2N 6P4
Advertising Sales Tony Robinson 416.512.8186 ext. 247 1.866.216.0860 ext. 247 tonyr@mediaedge.ca
5255 Yonge St., Suite 1000, Toronto, Ontario M2N 6P4 Tel: 416-512-8186 Fax: 416-512-8344 Toll Free: 866-216-0860
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