Coverings Spring 2023

DESIGN MATTERS

When the project dictates the flooring material

KITCHEN TILE TRENDS FOR 2023

INSTALLATION TIPS FOR CARPETING STAIRS

CHOOSING THE RIGHT WOOD FLOORING ADHESIVE

THEN & NOW Toronto Technology Firm

NO MISSED OPPORTUNITIES

WHEN MY HUSBAND and I bought our first home, we embarked on a series of renovations. Installing radiant floor heating in the bathroom was a must-have at the time but due to unforeseen cost overruns, it got nixed. To this day, I long to step on a warmed floor after getting out of the shower.

Unsurprisingly, the underfloor heating market continues to grow. And, accordingly, it has become increasingly important that flooring professionals are up-to-date on best practices for installation. This is especially true when wood is to be installed over top. Brett Miller, vice-president of technical standards, training and certification at the National Wood Flooring Association, delves into this in Touch of Warmth. He provides a slew of tips to help achieve a successful outcome.

Keeping with our focus on wood, A Sticky Situation explores how to match the right wood floor adhesive with the application. Jeff B. Johnson of Mapei addresses key considerations to achieve a high-quality installation without adding undue time or cost.

On the topic of installation, Mark Aydin of Victorious Carpet and Flooring returns as our Installation Matters columnist. A certified installer, he provides advice for laying carpet on stairs in Step by Step, as well as reviews the benefits of drawbacks of this soft surface flooring installation.

We then turn to our focus on Style and Design. Kitchen Confidential provides the top 10 tile trends for the heart of the home, while A Mindful Choice considers circumstances when the design matters more than the stone materials to be laid.

Rounding out this issue is our regular Then & Now column, which highlights renovation work for a technology firm in Toronto, by Syllable Inc.

If you are interested in contributing an article to the magazine or you’d like to see a topic covered, please contact me at claret@mediaedge.ca.

PUBLISHER Jason Krulicki jasonk@mediaedge.ca

EDITOR Clare Tattersall claret@mediaedge.ca

PRESIDENT Kevin Brown kevinb@mediaedge.ca

CIRCULATION circulation@mediaedge.ca

Published by

CO-PUBLISHER Dan Gnocato dang@mediaedge.ca

ART DIRECTOR Annette Carlucci annettec@mediaedge.ca

GRAPHIC DESIGNER Thuy Huynh roxyh@mediaedge.ca

PRODUCTION MANAGER

Ines Louis Inesl@mediaedge.ca

Coverings is published four times annually — Spring, Summer, Fall and Winter — for Canada’s floor covering industry. Subscriptions are free to qualified participants in Canada’s floor covering industry. Subscribe at www.coveringscanada.ca. Readers from outside Canada may purchase subscriptions for $55 Cdn. For subscription inquiries, e-mail circulation@mediaedge.ca. Return undeliverable Canadian addresses to: Coverings 2001 Sheppard Avenue East, Suite 500, Toronto, Ontario M2J 4Z8

MediaEdge Communications and Coverings disclaim any warranty as to the accuracy, completeness or currency of the contents of this publication and disclaims all liability in respect to the results of any action taken or not taken in reliance upon information in this publication. The opinions of the columnists and writers are their own and are in no way influenced by or representative of the opinions of Coverings or MediaEdge Communications.

Copyright 2023

Canada Post Canadian Publications Mail

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ISSN 0834-3357

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© 2023 by MediaEdge Communications. All rights reserved.

STEP BY STEP

Pros, cons and installation tips for carpeting stairs

By Mark Aydin

clude its ability to hide imperfections in stairs’ structural elements, its sound-absorbing properties, which reduce impact noise, and little preparation is required for installation.

To ensure the safest journey going up and down stairs, a plush, longer fibre carpet like Saxony is recommended. Berber (loop) carpet provides less surface tension due to the loops and curved tips. It’s also not ideal for households with pets; the tight loops can easily trap pets’ nails or teeth causing injury. However, a 100 per cent bulk continuous filament (BCF) nylon is what’s often recommended since most manufacturers will not warranty other carpet types for use on stairs and high-traffic areas. A low-profile, high-density polyester fibre carpet also fits most homeowners’ expectations and budgets.

A rebound foam underpad that’s six to 10 millimetres thick should be installed first on stairs. Where a tightly woven or lower profile carpet is being installed, a lower height and density underpad might be more beneficial for the carpet’s longevity. In either case, refer to the recommended underpad type by the carpet’s manufacturer for warranty terms.

The carpet underpad serves many important roles, the most important being it absorbs stress, shock and impact, not only of a fall but also during regular foot traffic. This extends the life of the carpet and helps its fibres to regain some of the retention.

As an added safety measure, an installer should follow the pillow/ padding method on stairs’ tread nosing. This is where the underpad is extended from the stair tread toward the nosing and wrapped around it. If a slip or fall occurs, the added cushion on this section of the stair acts like an airbag. Using this method depends on the staircase structure, as well as the carpet selected. There are also instances when it cannot be applied.

When installing carpet on hardwood stairs, nails and staples are required. Also, the carpet, whether wall-to-wall or a runner, may cause discolouration to the wood over time. This generally occurs over a three to five-year period. Should the carpet need to be removed, wood filler will be needed to cover the nail and staple holes. And, in some cases, the stairs will require refinishing or re-staining due to the discolouration.

There are a number of home safety hazards from carbon monoxide poisoning to electric shock from an outlet to a stovetop fire. Less obvious is the risk stairs pose. More than one million Americans injure themselves on stairs each year, according to a study in the American Journal of Emergency Medicine

While no floor covering can prevent getting hurt on stairs, carpet can help cushion the fall. It also provides the best resistance against slippage than any other flooring option. Other benefits of carpet in-

Mark Aydin is owner of Victorious Carpet and Flooring in Toronto. He is a certified residential carpet and resilient flooring contractor, and a certified instructor for carpet and resilient flooring with the International Certified Flooring Installers Association in Canada. Mark is also a member of the Canadian Floor Cleaning and Restoration Association and previously sat on its board of directors. He can be reached at 416-858-7006 or mark@victoriousflooring.com.

DIGITAL AUDIENCE REACH YOUR

Coverings reaches qualified, top-level participants in Canada’s vibrant floor covering industry through our BI-WEEKLY E-DIGEST.

It supplies energized market response by providing independent, relevant, thought provoking content that respects readers and holds attention.

Visit us at www.coveringscanada.ca for more infomation.

WHY A FLOORING RETAILER SHOULD JOIN NUFLOORS

Nufloors is a business & marketing group where every Nufloors store owner is an equal shareholder of Canada Nufloors Group Inc. By joining Canada Nufloors Group, you don’t just join a program; you become an equal owner of Canada Nufloors Group and have an equal voice in the direction of the organization. Today there are 25 independently owned and operated

a Inc. just Nufloors locations across Canada. which rebates gain recognition in the marketplace own name

customized for each location including SEO management suppliers mandated programs or auto

website media to 50+ with no … and much more

marketing with Nufloors owners of any sharing of best practices independence

Keep your and be a part of a strong brand by using ‘Nufloors’

Participate in special/container buys

store and are committed to operating a quality flooring business and delivering excellence in customer service.

please contact us to start a conversation: info@nufloors.ca | www.nufloors.ca/join-nufloors

TOUCH OF WARMTH

Tips for installing wood flooring over a radiant heat system

By Brett Miller

Radiant (underfloor) heating is a type of heating system that is placed below the floor. As a technology, it is a method of intentionally using the principles of radiant heat to transfer radiant energy from an emitting heat source to an object. Radiant heating may be either hydronic (water/fluid flowing through pipes) or electric (electric resistance heating elements).

The temperature of the floor surface is key in determining what level of comfort is necessary. End-users may feel uncomfortable when coming in contact with floor surfaces that are too warm or too cool. To pro-

vide an adequate thermal environment for the end-user, many factors must be taken into account, including the size of the room, construction of the home, R-value of the windows, HVAC systems, number and age of the occupants, and interior finishes that may be directly affected by these requirements. According to the American Society of Heating, Refrigerating and Air-Conditioning Engineers, a floor temperature that creates optimal human comfort for most people is 75 F (24 C).

Human comfort, however, is only part of the equation. How a wood floor performs

over radiant heat is equally important. The ability of the radiant heat system to either adequately heat the room or building, or simply warm the floor without damaging it, must be taken into account when specifying a radiant heating system.

INSTALLATION CONDITIONS

There are a number of considerations when specifying or installing a wood floor over any radiant heating system.

All wood flooring should be properly matched to the expected live-in conditions in which it will perform. With the heating

source placed directly below the installed wood flooring, the moisture content will forcibly be reduced during the heating season if supplemental humidification is not added.

A supplemental humidity control system will often be necessary and should be specified for the project. This will properly support the wood flooring manufacturer’s environmental requirements or, when not specified, support ambient airspace conditions between 30 and 50 per cent relative humidity (RH), and 60 F to 80 F (16 C to 27 C), per National Wood Flooring Association guidelines. The wood flooring professional should confirm and document if a supplemental humidification system is present and operational prior to specification or installation of the wood flooring.

In-floor or underfloor data loggers should be installed by the flooring contractor to ensure the temperature and humidity conditions do not exceed flooring tolerances. Placement of these sensors should be determined with the assistance of the radiant heating system installer in order to gain the most accurate floor temperature readings. The end-user should be made aware of the importance of proper usage and maintenance of the humidification system and data loggers to ensure adequate temperature and RH levels are maintained yearround.

WOOD SELECTION

The cut, width, species and type of wood flooring best suited for underfloor radiant heat systems should be accounted for to ensure long-term performance.

Wood is a hygroscopic and anisotropic material, meaning it takes on and throws off moisture, and it shrinks and swells differently in each direction depending on these changes in moisture. Wood shrinks and

swells the most circumferentially around the growth rings (tangentially), about half as much across the rings (radially) and only miniscule amounts along the grain (longitudinally). The way in which it is cut from the tree for solid flooring is classified as plainsawn, quarter-sawn, rift-sawn, live-sawn or end-grain. Quarter-sawn and rift-sawn wood flooring is more dimensionally stable in width than plain-sawn or end-grain wood flooring.

Wood changes dimension proportional to the width of the plank. Narrow boards expand and contract less than wider width boards of the same species and cut.

Both in solid and engineered flooring options, certain species are known for their inherent dimensional stability, such as American chestnut, black cherry and black walnut. Less stable species like hickory, beech and maple are not as suitable for use over radiant heat.

Engineered wood flooring is, in general, more dimensionally stable than solid wood flooring. However, not all engineered wood flooring is recommended or appropriate for use over radiant heating systems. Engineered flooring with lesser stable wear layer species, such as hickory, beech and maple, are not normally best suited over radiant heat, unless otherwise suggested by the flooring manufacturer. The cut of the wear layer lamina (peeled, sliced or sawn) may also affect how the floor performs over radiant heat. Follow the flooring manufac-

turer recommendations for maintenance, environmental (temperature and RH) and surface temperature requirements, and whether or not each specific product is intended to be used over radiant heat.

Wood flooring manufactured and expected to perform at moisture content levels higher than nine per cent or in conditions above 50 per cent RH should not be used with radiant heating systems.

EFFECTIVE COMMUNICATION

Most wood flooring can be installed over radiant heat, providing all necessary conditions are met. Successful wood floor installations occur when the radiant heat system design engineer and installer, wood flooring installer and end-user communicate and fully understand what is required for the entire flooring system being installed. This communication should include the type of wood flooring to be used, installation method, how the heat source may impact the wood flooring, and precautions to be taken before, during and after installation. There should be consistent dialogue between all parties when any changes take place to any part of the system, too. The end-user should also have a clear understanding of the flooring product used and maintenance requirements, as well as the radiant heating system features, limitations and capabilities, and how they all work together in order to stay within the necessary parameters.

Brett Miller is vice-president of technical standards, training and certification at the National Wood Flooring Association, an international not-for-profit trade association representing all segments of the hardwood flooring industry. Brett has been in the hardwood flooring industry since 1991. His passion began as an installer, sander and finisher of wood floors, and then progressed to being a successful business owner, wood floor inspector, commercial and residential project manager, regional manager for a large finish manufacturer, technical standards writer and an instructor. Brett can be reached at brett.miller@nwfa.org.

A STICKY SITUATION

Matching the right wood floor adhesive with the application

By Jeff B. Johnson

Wood flooring is a great way to add value to a residential property. It never goes out of style and when properly installed, it can provide quality that lasts decades.

Selecting the right wood flooring adhesive for a given job is a big part of a successful installation. Of course, there is more to it than just getting a good bond. There are many types of adhesives, formulated with distinct attributes, for different types of wood flooring.

Other factors require consideration, too. There are times when a sound reduction specification needs to be met or a fast-track product must be used to meet a tight deadline. And no matter the type of wood flooring, it will need to be protected from substrate moisture. Ensuring products are third-party

certified for low volatile organic compound (VOC) emissions, not just low VOC content, is also a growing concern in the industry.

It may sound overly complicated but in truth, installing wood flooring is just about following a few best practices and selecting the right combination of products for each job’s particular needs. Here’s what every wood flooring installer needs to know to achieve a high-quality installation without adding undue time and cost.

KEEPING MOISTURE OUT

One of the first considerations is inherent in wood flooring itself — how easily it is affected by moisture. It’s important to protect wood flooring from subfloor moisture emissions since it is a natural product and, as such, will warp and cup if that moisture is not controlled.

Thankfully, there are all sorts of solutions for that. Moisture-control properties are often a feature of modern wood adhesives. But that doesn’t do the trick all by itself since it demands the installation of a 100 per cent homogeneous layer of adhesive over the floor and a 100 per cent transfer to the back of the wood flooring for complete moisture control — a challenge for even the most meticulous installer.

So, coupling that adhesive with a primary coating of a polyurethane moisture barrier is the best option for protection, not only against moisture but also moisture vapour emissions. This is especially ideal when dealing with substrates like concrete, which may be damp. A single-component product can go on quickly and evenly without much trouble, and can also serve as a bonding agent.

MEETING SPECS AND TIMELINES

Modern specs call for products that can reduce the transmission of impact sound, such as footsteps and dropped objects, and airborne sound like voices and television audio through floors.

There are some great solutions for that, such as easy-to-install tapes and membranes that can work in tandem with sound-reducing wood flooring adhesives to meet strict industry standards.

Nothing is easier than applying a double-sided, foam-core, dry-film tape, which not only eliminates the need for a primer but also adheres the wood floor covering without any curing time.

It’s worth noting that sound test data is not only dependent on the products used but the wood flooring utilized for the test and other environmental factors that might come into play. For example, pine flooring is a soft, porous wood that will provide better sound test data compared to a harder wood like walnut or wenge. Also, each project has its own distinct parameters, so it’s not realistic to simply rely on perfect replication of testing results reported on a product data sheet for a given installation.

Before selecting a sound-mitigating product or system, it’s necessary to know the city’s building code requirements and the minimum impact insulation class (IIC) and sound transmission class (STC) ratings that a product must meet. Some building owners or homeowner associations may require higher sound numbers than what codes require, so look into that as well.

Because of this, be sure to first make mockups in the field to verify sound data. There are ASTM test methods for both criteria, specifically E492-09/E989-06 for impact sound and E90-04/E413-10 for airborne sound.

INSTALLATION TIPS

Getting sheet-style sound control membranes to fit perfectly into an odd-shaped room can sometimes be a challenge. Always measure twice and cut once before applying adhesive or removing the paper covering. Although cutting the membrane into smaller sections may make the installation easier, it could reduce the overall sound performance properties if there are too many gaps due to an excessive number of seams.

Be sure to carefully follow the manufacturer’s written instructions regarding seam transitions. There may be mandatory gap requirements around perimeter walls and interior columns.

When using a peel-and-stick sheet-style membrane, it’s critical to have a perfectly smooth, spotlessly clean substrate. Otherwise, the membrane will not stick properly. Always prime if it’s required by the membrane manufacturer and be sure to use the correct primer.

No two wood flooring applications are exactly alike, so it’s good to know the options as an installer. Whatever the spec or time constraint, there is always an adhesive solution that can meet the challenge and achieve long-standing quality.

VOC CONTENT AND EMISSIONS

A leading concern for adhesives is their levels of volatile organic compounds, otherwise known as VOCs. Many manufacturers are quick to add labels like low-VOCs or zero-VOCs to their products without anything substantial to back the claim up. This is known as greenwashing. These labels do not mean the adhesives are safe or good for health, nor do they mean the adhesives contain no toxic chemicals. VOC content (what’s in the product) does not correlate to VOC emissions (what the product emits). Accordingly, products with zero or low-VOCs can still emit VOCs.

To confidently select healthy adhesives, look for products that have been third-party tested and certified. SCS Indoor Advantage Gold certifies compliance with the most rigorous indoor air quality emissions standards in North America — CDPH/EHLB/Standard Method (CA 01350) v1.2. To be certified, products must be independently tested following specific protocols for measuring VOC emissions. Indoor Advantage Gold ensures full compliance with the California Department of Public Health’s Standard Method for the Testing and Evaluation of Volatile Organic Chemical Emissions from Indoor Sources. Certification qualifies products to contribute to points under the Canada Green Building Council’s Leadership in Energy and Environmental Design (LEED) program, the WELL Building Standard, Living Building Challenge and more.

Jeff B. Johnson is the business manager for Mapei’s Floor Covering Installation Systems line. Jeff brings to the industry more than 30 years’ experience in the development and marketing of floor covering installation products.

Each project has its own distinct parameters, so it’s not realistic to simply rely on perfect replication of testing results reported on a product data sheet for a given installation.

HYBRID

PRO GROUT™ MAX 2.0 is an ultra-premium, next-generation, polymer-modified, rapid-curing, efflorescence-free "hybrid" cement grout. PRO GROUT™ MAX 2.0 has an advanced-technology aggregate that offers the advantages of unsanded grout (vertical application, narrow joints and very low tile scratching) and sanded grout (floor application, wide joints and high compressive strength). The product formulation also eliminates the common issues associated with Portland-cement grouts, such as efflorescence and color consistency. Mixed with water, the 2-in-1 performance of PRO GROUT™ MAX 2.0 allows grouting from 1.5 mm (1/16") to 25 mm (1") wide. PRO GROUT™ MAX 2.0 also provides unparalleled color uniformity with exceptional nonsag properties and is ideal for fast-track, time-constrained projects as it allows foot traffic just 3 hours after application.

KEY FEATURES

w 2-IN-1 HYBRID GROUT, WHICH REPLACES THE USE OF SANDED OR UNSANDED GROUT for floor and wall grouting

w STAIN RESISTANCE – NO ADDITIVE - NO SEALER REQUIRED!

w WATER-BEADING TECHNOLOGY provides a hydrophobic effect that offers superior resistance to water and oily stains

w Exceptional Non-Sag Properties

w VERY low tile scratching

w Longer pot life (30-50 minutes)

w Efflorescence-free

w For joints from 1/16" (1.5 mm) to 1" (25 mm) wide

w Ultra-smooth consistency and unequaled color uniformity

w Extremely easy to apply and clean – super smooth and creamy

w Rapid curing

w Suitable for most types of ceramic and porcelain tiles, quarry tiles, pavers, natural and engineered dimension stones, granite, slate, glass tiles and mosaics

w Compressive strength > 4500 psi @ 28 days

w Excellent performance in wet and submerged areas

w No VOC (certified Clean Air GOLD)

w Exceeds ANSI A118.7 requirements

w Trilingual, 100% RECYCLABLE PLASTIC packaging with EXTENDED shelf life

w Comes in ALL PROMA Colors

w Contributes to LEED objectives and requirements

w Qualifies as part of PROMA’s LIMITED WARRANTY PROGRAM up to a LIFETIME

Grout provides the accent to every tile installation; ‘a touch of color’ that can create subtle or dramatic contrasts that help shape the mood of a room. When trying to achieve a desired look, choosing the right grout color to accompany a tile can be just as important as the tile itself. This is why PROMA has formulated a wide selection of the most fashionable grout colors available to help make your choice an easy one. Contact PROMA toll-free at 1-866-51-PROMA (77662) or visit www.proma.ca to order a Grout Color Card or Kit.

KITCHEN CONFIDENTIAL

10 tile trends for the heart of the home

By Rachel Prestwich

When it comes to renovating, extending or building a new kitchen, there are many decisions to make and things to consider. It is easy for consumers to feel overwhelmed with all the options and choices, even when it comes to flooring. To help reduce their stress, here are 10 kitchen tile trends forecasted for 2023 that every retailer should know.

LARGE FLAGSTONE

For centuries, estates and country homes have

used flagstone flooring (natural stone slabs), thanks to their hardwearing characteristics and classic appearance. Now, more than ever, consumers are flocking to large format flagstone to create this timeless look in their kitchens. The ‘free length’ or ‘random length’ tile size is ideal, as it works in all kitchen sizes, providing maximum focus on the beauty of each tile. The widths are fixed (usually 20 or 24 inches) while the lengths vary to upwards of 40 inches.

DIJON LIMESTONE

Dijon is a neutral-toned limestone tile that complements an array of colour schemes with its soft beige and light grey hues. The minerals, fossils and calcite veining make it a forgiving and classic choice. Dijon limestone is available in a variety of sizes and finishes, the most popular being ‘tumbled,’ ‘brushed’ and ‘seasoned.’

BUFF SANDSTONE

Buff sandstone is the ultimate neutral with

its soft pale wash tones and unique texture. Sandstone, like limestone, is a hardwearing and practical option for kitchen floors, and the texture offers extra grip underfoot. Buff coloured tiles complement the much-loved modern country look and also work with an array of different paint colours.

GREY LIMESTONE

Grey has come and gone throughout the years, so it’s unsurprising the ‘colour’ is ontrend again for its ability to add depth and character to any kitchen space. Whether a soft pale or rich grey, the beauty of limestone is that no two tiles are the same given the variation between them.

TUMBLED EFFECT PORCELAIN

Together with the character and variation from tile to tile, a soft tumbling effect lends itself to rustic and modern country-style kitchens. What’s more, many tumbled edge porcelains are hard to distinguish from natural limestone.

BEIGE STONE EFFECT PORCELAIN

Beige is back with the shift toward warmer tones. The beauty of beige stone effect porcelain is the variety of prints and tones on the market, from industrial-rustic to a creamy beige country kitchen floor, ensuring there is something for everyone.

LARGE FORMAT PORCELAIN

With state-of-the-art machinery advancements, large format porcelain has become popular. Stone effect porcelain tile is most common in 36-inch by 24-inch and 32-inch by 32-inch sizes, but recently 48-inch by 24inch supersize tiles have become available. Large format tile works in open plan kitchens and helps to minimize grout lines. It can be laid width or length-wise. For narrow spaces like galley kitchens, width-wise will make the room appear and feel wider. For shorter spaces, length-wise will make the kitchen appear longer.

OAK WOOD-LOOK

Wood effect porcelain tile is a more practical choice to solid wood flooring. And thanks to technological advancements, the prints and tones available mimic the look of real oak wood, offering both an authentic and warm look. Wood effect porcelain, unlike real wood, is also suit-

able for underfloor heating, an incredible asset to have in the heart of the home.

HERRINGBONE AND CHEVRON

Whether a smaller parquet wood tile or a larger wood effect tile, these alternative laying patterns add something special to a kitchen. The key distinction between the two is herringbone meets at a 90-degree

angle for an effective zigzag look, while chevron fits neatly together at one point.

WHITEWASHED AND COASTAL

Whitewashed and coastal wood-look tile goes a long way to creating a light and airy kitchen. Whether a distressed or driftwood pattern, the soft neutral tones invoke a sense of calm.

Rachel Prestwich is head of creative at Quorn Stone, a leading expert in the import and retail of natural stone and porcelain tiles. Established in 1995, the now second-generation family business has built its reputation on its high-quality stone flooring and exceptional customer service.

\\ TOP: This converted barn with a contemporary twist features Bellemont Beige stone effect porcelain tile, which blends both a rustic and industrial feel. Bellemont Beige is a neutral tile with soft taupe tones, alongside light grey and warm beige variation. BOTTOM: Henbury Antique Oak wood effect porcelain planks are a mid-tone brown, with soft detailing replicating the look of real oak.

A MINDFUL CHOICE

By Vincenzo Spina

Natural stone is one of the oldest building materials yet there is still limited knowledge about it, especially among young professionals in the design and construction industries.

Natural stone comes from quarries where it is extracted in the form of blocks, shipped to factories, and then processed and transformed into slabs, tiles or special products like statues and decorative items.

The types of natural stone — marble, granite, quartzite, travertine, limestone, flint and sandstone — differ from each other based on their process of formation and chemical structure.

Natural stone can be used for external building cladding or interior decoration. Based on the physical properties of the stone, certain types are more suitable for outdoor environments and others for indoor applications.

The advantage (and, at the same time, disadvantage) of natural stone is no two slabs are the same. While this imparts a uniqueness to the design, it also makes it challenging to replicate and standardize.

Here is where a designer’s crisis begins, as

it is difficult to achieve consistency across a project, regardless of size. At this point, some designers choose to resolve the problem of inconsistency by shifting to the use of a manmade material that looks like natural stone, such as ceramic, porcelain or reconstituted stone. This is a disservice to the project — no manmade material will ever replicate the feeling of natural stone, the uniqueness of its patterns, the way stone reflects light and the energy that it can imbue in a space.

So, what’s the solution?

It first starts with getting to know the material and then deciding how to use it in the design. Often, architects and interior designers shortlist a few stone options for their project right off the bat. However, they should spend more time understanding the materials before doing so. This can be best achieved by visiting the quarry, looking at

the variation in the stones, and reviewing several blocks and slabs extracted from the quarry. Obviously, this isn’t always feasible. In this case, it’s best to work with a stone consultant that can do this legwork and then provide the information gleaned in a report and presentation to the designer.

This ‘understanding exercise’ will help identify those constant elements of the stone that a designer wants to keep in the project. They can then shape the design to enhance the value of the characteristics of the stone.

The lesson here is that no matter how beautiful the stone, if the design is not properly shaped around its characteristics, the result will be average.

It’s not the material that makes the design; rather, it’s the design that makes the material.

When the design matters more than the stone materials

Vincenzo Spina is owner and CEO of Stonex Consulting, which specializes in providing management and technical services related to the use of natural stone in architectural projects. Vincenzo can be reached at spinav@stonexconsulting.com.

58%

Small business confidence remained steady in February, but it’s still lower than pre-pandemic levels. Half of business owners reported revenues were below normal for the time of year, with only one-third making regular profits. Fifty-eight per cent are still holding some pandemicrelated debt, at an average of $106,000. Expenditures are also under pressure and 38 per cent of businesses now cite borrowing costs as a challenge — a new historical high and double the share from 12 months ago.

—Canadian Federation of Independent Business

14%

72%

E-commerce customers want to pay less, receive their items faster and utilize easy buying and returns processes. However, 72 per cent of companies struggle to keep pace with these consumer demands. In fact, while 92 per cent of businesses recognize supply chain performance has a critical impact on customer satisfaction, only 28 per cent excel in endcustomer experience.

—Körber Supply Chain

13%

The standalone monthly seasonally adjusted annual rate (SAAR) of total housing starts for all areas in Canada fell by 13 per cent in January, to 215,365 units from 248,296 units in December. The SAAR of total urban starts also declined, down 16 per cent with 191,491 units in January. Multi-unit urban starts decreased 20 per cent to 146,267 units, while single-detached urban starts increased three per cent to 45,224 units.

—Canada Mortgage and Housing Corp.

51%

Despite market volatility, 51 per cent of companies across the country have plans to hire in the first half of the year, up from 40 per cent six months ago. Another 42 per cent expect to fill vacated positions. Managers in administration and customer service, and marketing and creative have the greatest full-time staffing needs.

—Robert Half

Kitchen and bath spending will decline 14 per cent in 2023, for a total $162.4 billion US. Although this forecast is down from the record highs of 2022, it’s still strong relative to pre-pandemic levels. Kitchen and bath spending in new homes is expected to decline 17 per cent, while remodelling spending is anticipated to fare better, falling 10 per cent. Remodelling will sustain the industry in 2023, fuelled by the number of homes entering their prime remodelling years and homeowners choosing to renovate rather than move.

—National Kitchen & Bath Association

0.6%

The Canadian economy is expected to grow at a very slow pace in the first quarter of 2023, 0.6 per cent annualized. Inflation is also forecasted to recede during this time period and reach 5.7 per cent.

—Canadian Federation of Independent Business

NUFLOORS, A UNIQUE MARKETING & BUSINESS GROUP

In 2005, when a group of former members of a flooring group wanted to establish their independence, and gain autonomy, the Canadian-owned company Nufloors was born. Today, Nufloors has grown to 25 independently owned and operated locations across Canada.

Nufloors isn’t a typical “franchise” or “co-op”, it is a group of independent flooring store owners who joined together under the Nufloors brand. Each store owner is an equal shareholder in Canada Nufloors Group Inc. and has equal input in the direction of the Nufloors Group. While Nufloors provides great value to its members, it is still a low-cost group with a minimal buy-in cost and low monthly fees.

We use the phrase ‘on your own, but not alone’ which means that while you are independently owned and operated, you are part of a community. There is the

ON YOUR OWN, BUT NOT ALONE.

opportunity to interact with the group, allowing members to draw on the combined knowledge and experience of all 25 locations. With the support of 25 flooring owners who are in the trenches every day just like you, you will work hard to grow your business, stay profitable, and provide the best service to your customers, together.

Unlike traditional buying groups, Nufloors members have the ability to choose from the 50+ suppliers in the program, deciding on the products and programs that are right for their market. There are no mandated or direct ship displays, samples, or programs required by the members. Also, Nufloors members have the opportunity to participate in special buys during the year if they choose. Nufloors invests in programs to directly benefit its members, returning as much money back to the members every year via rebates.

As a store owner, you know that creating and maintaining a website is hard work. Nufloors provides each location with a customized website and SEO (search engine optimization) for their specific store and offerings. Canada Nufloors Group also manages each location’s social platforms, customizing the posts to each specific store. This saves the time it takes to create content while allowing you to effectively reach your customers on social media.

There is also a members-only website where you can access resources like marketing assets, suggested policy documents (based on the experience and knowledge of the group), tel-on-hold messaging, customer communications, and more.

The group is managed by a member-elected Board of Directors and Canada Nufloors Group staff who oversee the annual operations. This has proven to be successful as the Nufloors members take ownership of the company, working together to implement programs that will benefit all members. Nufloors provides a forum where the members have a say in the day-to-day needs of the business. We believe that people will support what they help to create.

As Nufloors owners, we have decided together to build a brand that capitalizes on shared marketing. We achieve this by sharing the Nufloors name and using it in our individual markets, growing brand recognition for the whole company. All Nufloors locations feature the same signage and there is a continuity in our marketing initiatives. However, we know that this can be a big change, so Nufloors provides owners an option to brand as ‘Nufloors by your company name’ format, to be part of the Nufloors Group, while still retaining your own identity. Our latest new owner, Nufloors Quinte, is an example of that, where the business operates under the name ‘Nufloors Quinte by Consumers Flooring’.

Canada Nufloors is looking for business-owners with their own flooring store who are committed to operating a quality flooring business with excellent customer service, while maintaining their independence.

For more information and to learn if Nufloors could be a mutual fit, please contact us to start a conversation at info@nufloors.ca or visit www.nufloors.ca/join-nufloors

Ecore’s Moxie Beast is developed for selectorized strength and heavy free-weight areas, providing an impermeable surfacing solution that can handle weight drop and heavy fitness equipment. It features a 2.5 millimetre calendered rubber surface layer fusion-bonded to an eight millimetre vulcanized composition rubber base layer derived from reclaimed, post-consumer rubber. Moxie Beast is non-porous, making it easy to clean and maintain. It is available in 10 colour options.

Marazzi’s Illusionist is a concrete-look tile inspired by the whimsical movement of watercolour paintings; the surface hosts a unique glossy effect that creates high definition and variation. The colour palette includes a creamy white, smokey greys and a saturated blue, all available in an array of large format sizes, plus two statement colour blends in one-inch by 24-inch mosaic.

Bona Red Out is a two-step waterborne colour neutralizer designed to reduce red and pink tones commonly found in red oak flooring and other wood species to achieve the look of white oak. It is safe to use on multiple wood species from red oak to Brazilian cherry, is very low odour and dries quickly. Since it is a waterborne product, there is no need to water pop the floor prior to staining, saving time. Bona Red Out also has no pot life, so there is minimal waste and it can be used across multiple jobs. Plus, the product can be diluted with water for easy customization to fit any project needs.

Launched in celebration of its 30th anniversary, New Ravenna’s Heritage collection includes 14 mosaic tile designs, all handcrafted from stone, jewel glass and glazed basalto with accents of brass and metallic glaze. Heritage was inspired by the company’s three decades of artisan innovation. The essential design ethos from each decade was reinterpreted to create a collection that honours ancient mosaic techniques, while celebrating innovation in materials and imaginative design. History, Texture and Colour comprise the categories, which echo each decade. Heritage includes multiple finishes to create textures that reflect historical precedence. The materials in the collection have been honed, polished, pillowed and tumbled. Mosaic techniques range from hand-cutting and chopping to water-jet. Depending on the material, Heritage can be installed on walls and floors, indoors and out.

Matter Surfaces Play collection is a curated selection of 11 flooring solutions (with more on the way) that combine sleek aesthetics and superior functionality for commercial performance, making it ideal for active spaces. The line focuses on materials meant to support ‘sophisticated’ play, including rubber, multipurpose vinyl, wet area solutions and matting, and wood flooring protection. Products within the Play portfolio can be used for weight rooms and fitness facilities, locker rooms and pools, multi-purpose rooms and other interior spaces.

Even Plane by Tarkett is a luxury vinyl tile (LVT) designed to improve acoustics in busy office spaces, which is the number one criticism about a work environment. In fact, the resilient floor covering’s sound absorption performs 30 per cent better than building codes require, says the company. Beneath the surface of the LVT is a non-woven fibreglass layer that resists indentation and dampens sound both within the space and between floors. With a 32-mil wear layer and state-of-the-art protective polyurethane floor coating, Even Plane also offers superior resistance to scratches, scuffs, stains and abrasions. Even Plane is available in 19 wood, stone and textile visuals in multiple tile and plank sizes that can be mixed and matched in a variety of combinations and layouts.

Nordic Naturals by Mullican Flooring is a Scandinavian-inspired line of hardwood flooring that features high-quality red oak combined with a technology that removes the pink tones to create a natural visual of white oak but at a lower price point. Sustainably harvested and crafted in the Appalachian Mountains, Nordic Naturals is available in three, four and five-inch widths, with random lengths up to seven feet, and eight colours: Aurora, Copenhagen, Glacier Falls, Glistening Ice, Northern Lights, Norwegian Oak, Stockholm and Summit. The three-quarter-inch-thick collection features antimicrobial protection and high-abrasion resistance.

The Ditra-Heat-E-RS1 smart thermostat for Schluter Systems floor warming system offers multiple energy-saving functions, including geofencing, which turns up the heat when on the way home and detects when the homeowner is away. ‘Scenes’ can be created to apply specific settings based on activities like ‘morning routine’ or ‘gym’ to get just the right amount of heat underfoot. The thermostat features a sleek design with a mirror finish and offers third-party integration with popular voice and home assistants like Google Home, Apple Home and Alexa.

PERFECT HARMONY

Flooring balances technology firm’s bold branding, colourful wall graphics

By Tatiana Soldatova & Kseniya Filippova

The client, a global leader in employee engagement technology, required a space that would improve the function of a conventional office and support the neurodiverse needs of its staff. Syllable Inc., in collaboration with X-Design Inc., was tasked with converting a 55,000-square-foot shell into a dynamic office environment for a team of more than 450 employees in Toronto. An anthropologist was hired to assess the client’s work culture and ascertain what factors contribute to staff’s productivity, engagement and well-being.

A central staircase serves as both a statement piece and practical element. Carved into the existing floorplate, it connects all three levels and serves as a central hub that facilitates movement between floors while also promoting spontaneous interactions. All zones extend from this hub like branches of a tree creating an expansive network canopied under one roof. While the office programming is siloed on each floor, the design intent was for every level to be distinctly different in terms of mood and atmosphere.

The original flooring was an exposed concrete slab. Wood-look luxury vinyl plank was installed on top in high-traffic areas like hallways and main gathering spaces, such as the café, town hall and hidden speakeasy. The planks were laid in different patterns in these spaces to set them apart from the main corridor — a classic basket weave in the café, a custom diamond pattern in the town hall and an elegant herringbone in the speakeasy. The use of pattern provides visual continuity as one walks through the office, while the slight differences between

each space subconsciously denote a social activity and impart subtle textures.

Work zones are designated by the use of carpet from Interface and Mohawk. Carpet patterns and prints vary depending on the space to either impart vibrancy or a peaceful atmosphere. The unifying factor is the grey and cream colour scheme, which was the basis for the entire design.

This approach to the flooring balances the client’s saturated brand colours (bold jewel tones) and floor-to-ceiling hand-painted murals by celebrated Toronto artists. The flooring also adds to the calming effect provided by other neutral elements like the light-coloured woods selected for walls, furniture and ceiling treatments. White is also featured extensively, notably in the cafeterias and common spaces, which imparts a feeling of cleanliness and brightness that staff requested.

In total, more than 26 different floor finishes were employed to create a dynamic space that drives engagement and innovation. The plethora of floor coverings also mirrors the neurodiversity of staff and their various work activities.

Tatiana Soldatova is principal and co-founder of Syllable Inc., a people-centric design firm focused on forward-thinking offices, boutique retail and multi-unit residential properties. Kseniya Filippova is director of interiors at the Toronto-based firm.

Photos courtesy Arnaud Marthouret/Revelateur Studio Architectural Photography

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Patch and go with Planiprep® PSC…

and you can continue your floor installation in as little as 30 minutes

Planiprep PSC is a moisture-resistant, fast-drying patch and skimcoating compound that was designed specifically for today’s demanding floor-installation practices.

Formulated to work in perfect harmony with today’s high-performance, high-moisture-resistant adhesives, to withstand the same moisture conditions without fail

Can be used on wood substrates or even high-moisture-content concrete slabs

• Polymer-modified for enhanced bond strength

Fiber-reinforced for improved internal strength and crack resistance

Can be applied from featheredge to 1/2" (12 mm)

• SCS-certified for low VOC emissions