2009 FoodService News Media Kit

Serving the FoodService Industry for Over a Decade.

2009 Media Planner

www.foodservicenews.ca

About FoodService News

Serving the FoodService Industry for Over a Decade.

We are the only national food service and hospitality newspaper that addresses the needs of the entire industry: franchises, chains and independents. Our mandate is to report on all aspects of the food service industry, offer industryborne advice from well-respected food service professionals and provide insight into the latest food and beverage trends and equipment developments.

FoodService News is distributed eight times a year to a diverse demographic, which make up more than 17,000 individuals and organizations in the food service industry and is comprised of independent owners and operators, chains, franchise operations, chefs, food and beverage managers, business managers and frontline workers.

1. Commercial Food & Beverage Establishments

$5.00 per issue / $25.00 annual subscription

VOLUME 11, NUMBER 4

JUNE 2008

T

The Spice of Life

Toronto’s original bad boy chef Greg Couillard is back in the saddle again

o borrow a term from my rap journo friends and apply it to the world of signature sauces and pan seared deep sea scallops, Chef Greg Couillard is an Original Gangster.

And while there are some things that would no doubt differentiate him from the others that share the title – a “shank” to Couillard, for example, is best served braised – there is also much they have in common.

You see, Couillard is a trailblazer; a celebrity chef long before reality TV elevated people like Anthony Bourdain and Gordon Ramsey to rock star status.

His eclectic menus, penchant for hard living and take it or leave it attitude won him both acclaim – including a loyal clientele that have followed him to this day – and distain, which he admits has, at times, overshadowed his craft.

Continued on page 3.

10,741

2. Non-Commercial Food & Beverage Establishments 498 3. Lodging

2045

4. Non-Traditional Foodservice

304

5. Suppliers

1456

Serving the FoodService Industry for Over a Decade.

$5.00 per issue / $25.00 annual subscription

6. Education

161

7. Others Allied to the Field

952

TOTAL QUALIFIED CIRCULATION

16,157*

VOLUME 11, NUMBER 6

SEPTEMBER 2008

W

hen I catch up with Roger Mooking by phone, his excitement is evident. “You caught me at an interesting time,” he laughs. “I’m just sitting with some friends watching the first episode of Everyday Exotic!”

Unlike a group of friends assembling to watch Monday night football or Survivor, what makes this gathering so unique is that Everyday Exotic is Mooking’s new TV show on the Food Network. In it, the Trinidad-born, Toronto-based chef demystifies ingredients that intimidate average blokes like myself. Curry powder got you stumped? Have no fear. Thanks to Mooking you’ll be whipping up a mean curry and provolone mac ‘n’ cheese in no time, complete with asparagus stocks and a light dusting of Parmesan.

With a childish, almost devilish grin that belies his 34 years, Mooking is a Continued on page 3.

Mooking Magic

With two hugely successful restaurants, a new CD, and now a new TV show, there is much for Roger Mooking to smile about

*Based on the March 2008 CCAB statement

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What’s Inside Every issue, FoodService News addresses topics of interest to the entire industry and includes special features as well as the popular departments and regular columns readers have come to look for.

Regular Features & Columns Raising the Bar A little imagination can shake up the bar scene and help further develop drink sales. This column provides tips for mixing delicious cocktail concoctions, which will raise any consumer’s ‘spirits.’

Memo from the Chef What’s ‘cooking’ in the kitchen? In this column, Canada’s top chefs offer fresh ideas to spice up and personalize any menu as well as provide insight into new culinary concepts and food trends.

The Flow of Food From sanitation and cross contamination to health bylaws and proper food handling practices, this column covers everything related to food safety and quality, including training and education initiatives.

Wine Matters Whether red, white or organic, this column explores everything wine, from the importance of wine tasting and training to wine knowledge, food and wine pairings and wine list development.

Editorial Planner Issue

Food

Beverages

Equipment & Supplies

Special Focus

January/February

Organic & Healthy

Energy Drinks & Pop

Energy-Saving Equipment

Marketing & Promotions

March

Poultry & Meat

Spirits

Barware & Gadgets

Sanitation & Pest Management

April

Fish & Seafood

Wine & Champagne

Refrigeration & Freezers

Food Quality & Safety

May/June

Dips, Spreads & Marinades

Cocktails & Coolers

POS Software

Waste Management

July/August

Snack & Finger Foods

Beer

Fryers, Grills & Broilers

Continuing Education

September

Ethnic & Specialty

Liqueur

Tableware

The Front Line

October

Frozen, Prepared & Take-Out

Bottled Water & Juice

Ovens, Hoods & Warmers

Crisis Management

November/December

Desserts & Pastries

Coffee & Tea

Small Appliances

Loss Prevention

Why Advertise?

Advertising in FoodService News is a targeted and cost-effective way to reach the most qualified food service and hospitality professionals – readers with proven purchasing power.

Size

1x

3x

8x

Full Page ......................................4075 ...........3770 .............3565 2/3 Page Ver. ...............................3210 ...........2950 .............2745 1/2 Page Island ...........................2940 ...........2720 .............2540 1/2 Page Horiz./Ver. ....................2695 ...........2495 .............2320 1/3 Page Sq./Ver. ....................... 1565 ...........1480 .............1400 1/ 4 Page ................................... 1075 ...........1015 ...............985 Product Showcase ..........................445 ..............370 ...............350 Front Cover Advertising Inside Front Cover .........................4480 ...........4150 .............3920 Inside Back Cover..........................4480 ...........4150 .............3920 Outside Back Cover .......................4685 ...........4335 .............4100 Front Cover Earlug ........................1420 ...........1300 .............1250 Front Cover Banner ...................... 2440 ..........2220 .............2185

What's Coming in 2009 FoodService News' website will unveil a new look to better serve our readers and advertisers.

Redesigned in response to a rapidly evolving media landscape, the vastly improved version of www.foodservicenews.ca will debut a digital version of the publication, feature web exclusive editorial, industry news as it unfolds and video feeds as well as offer interactive electronic opportunities to complement your existing marketing plans. For more details on the launch date and pricing, contact Neil Barbaro.

2009 Publishing Schedule Issue

Material Deadline

Publish Date

January 9

January 16

February 2009

February 6

February 13

March 2009

March 13

March 20

April 2009

May 8

May 15

June 2009

July/August

July 10

July 17

August 2009

*September

August 14

August 21

September 2009

September 18

September 25

October 2009

**November/December November 13

November 20

December 2009

January/February March April May/June

October

Advertising Close

* Includes bonus circulation at the Ethnic and Specialty Food Expo * * Includes Who's Who issue and 2010 Resource Guide

Back by popular demand, the Who’s Who issue is a must-read for every food service professional. A valuable resource tool in a billiondollar industry, this special edition includes the highly anticipated Readers’ Choice Awards, annual Buyer’s Guide as well as insight into the latest food, beverage and equipment trends.

Mechanical Requirements Ad Requirements

All ads should be sent press-ready with an appropriate proof.

Publisher assumes no responsibility for accuracy where no proof has been provided.

Bleed Page 10.875” x 14.25” Trim Size 10.625” x 14”

2/3 Page Vertical 7” x 12.125”

Live Area 10” x 13”

Printing Specifications Trim size: 10.625”x14” Half tones: 85-100 lpi Saddle Stitched

1/2 Page Island 6” x 9”

Digital Files

Preferred format is InDesign CS3, QuarkXPress 6.5, Adobe Illustrator or PDF. Please include all image files and all fonts used in the document and a laser copy for reference.

1/2 Page Vertical 4.50” x 12.125”

1/2 Page Horizontal 9.25” x 6”

GEneric pdF Files

1/3 Page Vertical 3” x 12.125”

Generic PDF files, created with Adobe Acrobat Distiller using high resolution CMYK (no colour profiles), with all the fonts embedded.

“Save-as” PDF files (Adobe Illustrator, Adobe Photoshop) and native application files (QuarkXpress, Adobe InDesign, Pagemaker...) are not acceptable for digital ad submissions. These files are not final material and can create problems with reproduction.

When Sending material

1. Submit files on a Macintosh formatted CD-ROM. 2. Include a Magazines Canada standards colour proof, for accurate reproduction.

Product Showcase 2” x 4” 1/3 Page Square 6” x 6”

Publisher Neil D. Barbaro 416.512.8186 ext. 268 1.866.216.0860 ext. 268 Cell: 416.270.4737 neilb@mediaedge.ca

1/4 Page 4.50” x 6”

J

Editor-in-Chief Clare Tattersall 416.512.8186 ext. 249 1.866.216.0860 ext. 249 claret@mediaedge.ca

Four colour: colour-corrected screened negatives, right-reading emulsion down with colour key or progressive proofs. Digital files preferred.

All colour files must be accompanied by a colour proof or a separated laser proof. Publisher assumes no responsibility for accuracy where no proof is provided.

3. Upload files to the FTP site.

Host: ftp3.mediaedge.ca Username: me_fsn_ad Password: artwork Shipping instructions for all other materials

Digital materials, film, artwork, etc. to be sent to: Production Manager, FoodService News 5255 Yonge Street, Suite 1000, Toronto, Ontario M2N 6P4 Polybag/Inserts

Contact publisher for quotation and specifications. shipping instructions for inserts

Check with publisher for information. Send six samples of insert to production manager.

FoodServiceNews is published by: 5255 Yonge Street, Ste. 1000, Toronto, Ontario M2N 6P4 Telephone: (416) 512-8186 Fax: (416) 512-8344 www.mediaedge.ca info@mediaedge.ca

Our mission is to produce market leading, superior quality magazines, conferences and trade show brands that provide distinctive and effective ways to deliver client information to key industry players.

Publications produced by MediaEdge Communications Inc.

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