Food Safety and Quality Media Kit

Canada’s Premier Publication for Food Industry Professionals

FoodSafety &Quality

2009 Media Planner www.foodsafetyandquality.ca

About Food Safety & Quality We are the first and only Canadian trade magazine exclusively dedicated to covering current and informative food safety and quality issues that are unique to Canada’s food industry.

Food Safety and Quality will address trends and topics of interest to a targeted audience that has a vested interest in ensuring the food supply chain is protected. Our editorial will deliver insightful as well as actionable strategies and solutions that can assist businesses in managing their food safety and quality assurance compliance methods. Food Safety & Quality will cover the most advanced problem-solving solutions and products on the market to help those in the Canadian food industry protect their business, brand and customers. Our editorial line-up will include popular departments readers have come to look for as well as special features, supplements and online stories that will update readers on niche markets and industry news as it unfolds.

Readership & Circulation Food Safety & Quality is distributed quarterly to a diverse demographic, which make up more than 5,000 individuals and organizations in the food industry and is comprised of the manufacturing and agricultural sectors, government, operators and sanitation, retail food service, education, regulatory bodies and associations. Food Safety & Quality is mailed directly by name to professionals, including Food Processors, Health & Safety Inspectors/Auditors, Operations Personnel, Trainers, Scientists, Food Safety/Quality/HACCP, Chefs & Kitchen Managers, Research & Development Engineers, Regulatory Bodies, Sales & Marketing, Senior Corporate Management, Purchasers and Food Safety and Quality Assurance Consultants, Laboratory and Technical Advisors.

Regular Columns: Food Law & Guidance, Hygiene & Pest Control, Processing Operations, Food for Thought Industry Focus 2009/2010 Winter 2010

Winter 2009

Spring 2009

Summer 2009

Fall 2009 Vol. 5 Issue 4

Vol. 6 Issue 1

Dairy Ingredients & Additives

Poultry & Meat Quality Assurance & Control

Fruits & Vegetables Food Science & Technology

Dairy Ingredients & Additives

Regulatory Affairs

Crisis Management

Training & Education

Fish & Seafood Packaging & Distribution Research & Development

Booking Deadline: Wed., Jan. 7, 2009

Booking Deadline: Fri., May 29, 2009

Booking Deadline: Fri., July 17, 2009

Booking Deadline: Fri., Sept. 18, 2009

Booking Deadline: Fri., Jan 15, 2010

Material Deadline: Wed., Jan. 14, 2009

Material Deadline: Fri., June 5, 2009

Material Deadline: Fri., July 24, 2009

Material Deadline: Fri., Sep. 25, 2009

Material Deadline: Fri., Jan. 22, 2010

Publishing Date: Fri. Feb. 6, 2009

Publishing Date: Fri., June 15, 2009

Publishing Date: Fri., Aug. 7, 2009

Publishing Date: Fri., Oct. 9, 2009

Publishing Date: Fri., Feb. 6, 2010

Vol. 5 Issue 1

Vol. 5 Issue 2

Vol. 5 Issue 3

Regulatory Affairs

Why Advertise

Advertising in Food Safety & Quality is a targeted and cost-effective way to promote products, services and solutions to a targeted audience of influential decision-makers and buyers in the food industry.

Size

1x

4x

Size

1x

4-Colour

4-Colour

Full Page

Double Page Spread

2/3 Page Vertical

Inside Front Cover

1/2 Page Island

Inside Back Cover

1/2 Page Hor./Vert.

4x

Outside Back Cover * Covers require minimum 4x commitment

1/3 Page Sq./Vert.

What's Coming in 2009

1/4 Page

Food Safety & Quality will be offering interactive electronic opportunities to complement your existing marketing plans. For more details on the launch date and pricing options contact your Account Manager.

*1/6 Page All ads include 4 colour. *Marketplace

Circulation CIRCULATION BY BUSINESS SECTOR Allied 7% Education 3% Retail 15% Agriculture 15% Government 10% Manufacturing 45% Warehouse Distribution 5%

CIRCULATION BY OCCUPATION Chefs & Kitchen Managers

10%

Health & Safety

2%

Inspector /Auditor

7%

Operations & Sanitation

3%

Purchasing

1%

Food Safety/Quality Assurance/ Consultants

30%

Laboratory, Technical, Scientific Research, Development Regulatory Sales & Marketing Senior Corporate Management

• Website Advertising & Links • Corporate

HACCP Coordinator/Trainers/ CIRCULATION BREAKDOWN BY REGION Western Region 900 18% Ontario Region 2,950 59% Quebec Region 400 8% Maritime Region 700 14% Foreign 50 1% Total Circulation 5,000 100%

Integrated Marketing Solutions Customized to your Specific Needs:

3% 10% 2% 32%

NOTE: All copies are addressed to individuals and mailed by Canada Post four times per year.

• Special Sections • Poly Bag Inserts • Preferred Display Ad Positioning • Repeat Advertiser Discounts • Reprints & Overruns • News & Views Exposure • Categor y

FoodSafety & Quality is proud to be affiliated or a member of these organizations:

• Special Trade Association & Event Collaterals

Mechanical Requirements

Size of Advertisements Bleed Page 17” x 11.125”

Bleed Page 8.625” x 11.125”

Trim Size 16.75” x 10.875”

Trim Size 8.375” x 10.875”

Live Area 16.5” x 10.625”

Live Area 8.125” x 10.625”

Printing Specifications Trim size: 8.375”x10.875” Half tones: 133 lpi Saddle Stitched Digital Files:

Preferred format is InDesign CS3, QuarkXPress 6.5, Adobe Illustrator or PDF. Please include all image files and all fonts used in the document and a laser copy for reference.

GEneric pdF Files:

1/2 Page Vertical 4.50” x 9.50”

2/3 Page Vertical 4.625” x 9.50”

1/2 Page Island 4.625” x 7”

Generic PDF files, created with Adobe Acrobat Distiller using high resolution CMYK (no colour profiles), with all the fonts embedded. “Save-as” PDF files (Adobe Illustrator, Adobe Photoshop) and native application files (QuarkXpress, Adobe InDesign, Pagemaker...) are not acceptable for digital ad submissions. These files are not final material and can create problems with reproduction.

When Sending material:

1. Submit files on a Macintosh formatted CD-ROM. 2. Include a Magazines Canada standards colour proof, for accurate reproduction.

1/3 Page Vertical 2.125” x 9.50”

Four colour: colour-corrected screened negatives, rightreading emulsion down with colour key or progressive proofs. Digital files preferred.

1/3 Page Square 4.625” x 4.625”

1/2 Page Horizontal 7” x 4.625”

Publisher Chuck Armitage 416.512.8186 ext. 223 1.866.216.0860 ext. 223 chucka@mediaedge.ca Editor-in-Chief Clare Tattersall 416.512.8186 ext. 249 1.866.216.0860 ext. 249 claret@mediaedge.ca

All colour f iles must be accompanied by a colour proof or a separated laser proof. Publisher assumes no responsibility for accuracy where no proof is provided.

3. Upload files to the FTP site.

Host: ftp3.mediaedge.ca Username: me_foodsafety_ad Password: artwork Shipping instructions for all other materials :

1/6 Page 2.361” x 4.625”

1/4 Page 3.375” x 4.625”

Digital materials, film, artwork, etc. to be sent to: Production Manager Food Safety & Quality 5255 Yonge Street, Suite 1000 Toronto, Ontario M2N 6P4 supplied inserts:

Contact publisher for quotation and specifications.

FoodSafety & Quality is published by: 5255 Yonge Street, Ste. 1000, Toronto, Ontario M2N 6P4 Telephone: (416) 512-8186 Fax: (416) 512-8344 www.mediaedge.ca info@mediaedge.ca

Our mission is to produce market leading, superior quality magazine, conference and trade show brands that provide distinctive and effective ways to deliver client information to key industry players.

Publications produced by MediaEdge Communications Inc.

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