Healthcare Facility Management - 2011 Media Kit

2011 MEDIAKIT

Commencing in January, 2011, HFM is going digital. Now we will deliver industry news to our readers via our bi-monthly e-news.

Delivered to over 5,000 inboxes of senior administrators within the long term care and retirement community sector, HFM e-news will become a key information source for “C” level executives, developers, executive directors, operations and maintenance personnel and property managers.

Our new web site will also launch in 2011, www.healthcarefacilitymanagement.ca .

Covering current issues and innovative approaches to managing the modern living environment of today’s senior, HFM will focus on: • Profiles of new developments and an examination of the construction strategies.

• A look at what retirement communities now offer in amenities and why.

• New concepts in building and interior design.

• The ins and outs of maintenance and operations of the modern day living environment.

2011 Buyers Guide HFM will continue to publish in print an industry resource for product and service suppliers. The 2011 Buyers Guide will publish in May of 2011 and will be sent to our 5,000 readers. And, we will also make available an on-line version of the buyers guide with searchable function to get you product and service suppliers fast.

For more information on listing in the 2011 Buyers Guide, please contact Melissa Farell at 416-512-8186 extension 248 or via email at melissaf@mediaedge.ca.

COMING SOON IN 2011 HFM will introduce video repor ts or “v-reports” in March of 2011. Every month, HFM will deliver commentary from key industry professionals on some of the most interesting developments in the industry.

2011 MEDIA KIT Advertising Rates Cost per insertion, HST extra.

Description

1X

Double page spread

Rates Include 4 Colour

Outside back cover Inside front cover Inside back cover

Special Colours (Pantone or Metallic) Rates on Request

Buyers Guide tab

Bleed - No extra charge

Full page

Inserts - Rates on Request All rates are net prices.

Half page One-third page

Prices are for print-ready artwork only.

One-quarter page

Additional charges apply for art preparation. HST not included.

2011 Publishing Schedule Who are HFM readers?

Issue Buyers' Guide 2011

40%

25%

Ad Closing March 31, 2011 35%

Material Due

35% Presidents, CEO’s, Vice Presidents 25% Directors of Facility Operations, maintenance personnel, building operations 40% Senior Administrators

April 8, 2011

Publication Date May 2011

E-solutions

Skyscrapper: 180 x 600 pixels

Leaderboard: 728 x 90 pixels

Button: 150 x 150

Integrating your message online will enhance the effectiveness of all your marketing efforts. Healthcarefacilitymanagement.ca provides an assortment of options including web advertising, electronic news and video repor ts. We dig for the latest developments in the industry and interview the major players to provide our audience with the most current and leading edge news and perspectives.

Website Rates Leaderboard: 728 x 90 pixels, 72 DPI gif or jpg only RGB

Skyscrapper: 180 x 600 pixels, 72 DPI gif or jpg only RGB

Button Ad: 150 x 150 pixels, 72 DPI gif or jpg only RGB

PRINT

Mechanical Specifications

Bleed Page 8.375 x 11.125”

2/3 Page Vertical 4.563” x 9.563”

Trim Size 8.125” x 10.875”

MECHANICAL REQUIREMENTS

1/2 Page Island 4.563” x 7.375”

Type page: 7.125" x 9.625" • Trim size: 8.125" x 10.875" • Bleed size: 8.375" x 11.125" Halftone screen: 133 line maximum • Printed offset, saddle stitch bound.

Live Area 7.125” x 9.625”

DIGITAL FILES: 1/2 Page Vertical 3.375” x 9.563”

1/3 Page Vertical 2.25” x 9.563”

Preferred format is InDesign CS3, QuarkXPress 6.5, Adobe Illustrator or PDF. Please include all image files and all fonts used in the document and a laser copy for reference. No Microsoft Office or Corel Draw files will be accepted.

1/4 Page 3.375” x 4.75”

GENERIC PDF FILES: 1/2 Page Horizontal 7.125” x 4.75”

Generic PDF files, created with Adobe Acrobat Distiller using high resolution CMYK (no colour profiles), with all the fonts embedded.

1/3 Page Square 4.563” x 4.75”

“Save-as” PDF files (Adobe Illustrator, Adobe Photoshop) and native application files (QuarkXpress, Adobe InDesign, Pagemaker, Corel Draw, Microsof t Word) are not acceptable for digital ad submissions. These files are not final material and can create problems with reproduction.

WEB Leader Board GIF or JPG 728 x 90 pixels 72 dpi

WHEN SENDING MATERIAL:

Since 1999, the sandwich market has grown 70 per cent to more than $120 billion, representing 25 per cent of all food service sales. In the U.S. alone, the average American eats 200 sandwiches yearly, totalling more than 45 billion sandwiches nationally.

With patrons willing to pay more for sandwiches made with specialty breads, premium meats and bold, unique flavour enhancers, operators can take their sandwich sales to the next level.

The public has become extremely aware of the health benefits of certain foods. Words like organic and antioxidants are now commonplace. Foods like pomegranate, goji berry and varietal green teas are sought after for their health benefits.

The demographics of society have changed dramatically creating a mosaic of culture and race.

Along with the influx of immigration has come a plethora of new tastes – Asian, Indian, Latin American, Mexican and South American to name a few.

Big Box Ad GIF or JPG 300 x 250 pixels 72 dpi

Innovative manufacturers of sauces, dressings and marinades have been quick to develop numerous alternatives that meet the needs of today’s health conscious consumers and more diverse population. These new offerings can be used to transform typical sandwiches into top moneymakers. Molés, salsas, sambals, hot sauces, chimichurris, vindaloos, pestos, chutneys, gourmet mustards and regional barbecue sauces are but a few options that can transform a normal, blasé sandwich into an exciting, premium priced masterpiece.

1. Submit files on a Macintosh formatted CD-ROM. Skyscraper (Right side): GIF or JPG 120 x 600 pixels 72 dpi

For instance, companies like Litehouse have recognized the growing influence of Latin Americans south of the border – this group currently makes up 15 per cent of the U.S. population – and have developed new salad dressings, such as sofrito, sangria and cilantro cream, that can be used as marinades to enhance the taste of proteins or simply as spreads on sandwiches.

A slight twist to a traditional recipe can result in a unique menu offering that becomes a signature dish driving foot traffic through the door and enhancing an operator’s profit margin. For example, take a standard BLT made with white or whole wheat and topped with mayo. This sandwich can be transformed by upgrading any or all of the ingredients. Substitute the regular fare with a sun-dried tomato ciabatta bun, heirloom tomatoes, thickly sliced peppered bacon, local red leaf lettuce, avocado mayo and crema di balsamico – a syrupy reduction of balsamic vinegar and grape juice – to create a bold flavour experience that demands higher price points and a larger contribution margin.

Today, most manufacturers have user-friendly websites that offer recipe ideas (utilizing their products) to help operators meet consumer demand for unique sandwich options. Also, with the advent of instant messaging and social networking sites dedicated to ‘foodies,’ such as Food Connect, recipe ideas and methods of application can be shared freely and easily. These sites also serve as educational and marketing resources, providing information on new ingredients, foreign flavour profiles and consumer demands providing operators the opportunity to tweak recipes to meet or exceed guest expectations.

Blake Davidson is vice-president of business development for International Pacific Sales Ltd. International Pacific Sales is a food service marketer representing 27 brand name companies, including French’s Foodservice, Litehouse Inc., Smucker Foods of Canada Co., Mars Canada Inc. and Original Cakerie Ltd. For more information, contact Blake at 604.273.7035 ext. 315 or blaked@intlpac.com.

Publisher Steve McLinden 416.512.8186 ext. 239 1.866.216.0860 ext. 239 stevem@mediaedge.ca

Button Ad (Right side): GIF or JPG 125 x 125 pixels 72 dpi

2.

Include a Magazines Canada standards colour proof, for accurate reproduction. All colour files must be accompanied by a colour proof or a separated laser proof. Publisher assumes no responsibility for accuracy where no proof is provided.

3.

Upload files to the FTP site.

Host: ftp3.mediaedge.ca Username: me_hfm_ad Password: artwork

4. Digital materials, Film, artwork, etc. to be sent to: Production Manager, 5255 Yonge Street, Suite 1000, Toronto, Ontario M2N 6P4

Published by 5255 Yonge St., Suite 1000 Toronto, Ontario M2N 6P4 Tel: 416-512-8186 Fax: 416-512-8344 Toll Free: 866-216-0860

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