MEDIA KIT

2009

MEDIA KIT

Managing the Business of Today’s Long-Term Healthcare Facility

Canada’s long term care & retirement community magazine Healthcare Facility Management (HFM) provides informative articles on today’s long-term care and retirement community sector and insight into improving the livability of modern residences through building construction, program development and delivery.

Readership: Addressing the information needs of facility managers, site managers, executive directors and senior decision makers including CEO’s, presidents and senior administrators.

Circulation: 5,000

Editorial Focus 2009 HFM provides a blend of current trends and new developments written to the information needs of site managers and executive directors and senior administrators.

Spring Green Issue Energy conservation, water-saving technology and other green measures can improve indoor air quality and save money for those who run the facilities. With everyone trying to be green, whose the greenest of them all?

Regular Departments: Innovators – a regular feature on the management and ownership groups and their approach relating to building construction, tenant amenities, program implementation and positioning within the retirement community sector.

Featured case studies – on building retrofits to improve a facility’s efficiencies and functionality in regards to residents.

Summer Infrastructure

Therapeutic Programming – a review of promising approaches to health and wellness to enhance the lives of residents.

Identifying areas of concern before they become problems can save a lot of money and stress for residents and staff. We’ll take a look at the building from bottom to top, inside and out.

Community Development – today’s seniors require a vibrant community in which to remain active.

Fall Therapeutic Programming Even health programs and therapy can get caught up in the cycle of trends. Which programs are worth all the chatter and which ones are nonsense?

Winter Security

Legal Department – a look at regulatory issues involving the longterm care and retirement sectors and the subsequent pressures on facility owners and managers.

Building Trends – what are the considerations going into new construction and their effect on the livability of the modern longterm care and retirement living.

New Technologies – Regular contributors provide updates on new technologies and how they are being received by both building owners and residents.

Managing a retirement residence or long-term care facility offers its own set of security challenges. We’ll look at how to protect residents from identity theft, emergency response and securing the facility from inside and out.

Buyers Guide 2009/10 The most comprehensive resource tool for facility owners and managers in the retirement and long term care sector. This issue features more than 500 product and service suppliers across Canada.

2008 BUYERS’ GUIDE

HFMBG08.indd 1

HFMBG_2008.indd 1

7/14/08 1:45:50 PM

3/13/08 11:13:13 AM

2009 MEDIA KIT 2009 MEDIA KIT Advertising Rates Cost per insertion, GST extra.

Description

1X

4X

Double page spread

$3,670

$3,460

Outside back cover

3,150

3,040

Standard Colours (Red, Blue, Yellow) $195.00

Inside front cover

2,995

2,890

Matched Colours (i.e. Green, Orange) $255.00

Inside back cover

2,935

2,830

Four Colour Process $650.00

Full page

2,095

1,990

Special Colours (Pantone or Metallic) Rates on Request

Half page

1,570

1,465

Inserts - Rates on Request

Colour Costs

Covers Include 4 Colour

Bleed - No extra charge Agency Commission - 15%

One-third page

1,045

940

835

730

Above prices are for print-ready artwork only.

One-quarter page

Additional charges apply for art preparation. GST not included.

2009 Publishing Schedule Issue

Ad Closing

Material Due

Publication Date

Spring 2009

February 13

March 20

March 20

Summer 2009

May 22

May 29

June 19

Fall 2009

August 11

August 18

September 18

Winter 2009

December 1

December 8

January 15

Who are HFM readers?

25%

40%

35%

35% Presidents, CEO’s, Vice Presidents 25% Directors of Facility Operations, maintenance personnel, building operations 40% Senior Administrators HFM reaches the facilities with annual budgets of $1,000,000.00 plus.

Healthcare Facility Management

mechanical requirements MECHANICAL REQUIREMENTS Type page: 7.125" x 9.625" • Trim size: 8.125 " x 10.875" • Bleed size: 8.375" x 11.125" Halftone screen: 133 line maximum • Printed offset, saddle stitch bound.

8

Digital Files: Preferred formats are Adobe InDesign CS3, QuarkXPress 6.5, Adobe Illustrator or PDF. Please include all image files and all fonts used in the document and a laser copy for reference. No Microsoft Office or Corel Draw files will be accepted.

GEneric pdF Files: Generic PDF files, created with Adobe Acrobat Distiller using high resolution CMYK (no colour profiles), with all the fonts embedded.

“Save-as” PDF files (Adobe Illustrator, Adobe Photoshop) and native application files (QuarkXPress, Adobe InDesign, Pagemaker, Corel Draw, Microsoft Word) are not acceptable for digital ad submissions. These files are not final material and can create problems with reproduction.

When Sending material: 1. Submit files on a Macintosh formatted CD-ROM. 2. Include a Magazines Canada standards colour proof, for accurate reproduction. All colour files must be accompanied by a colour proof or a separated laser proof. Publisher assumes no responsibility for accuracy where no proof is provided.

3. Upload file to the FTP site.

Host: ftp3.mediaedge.ca Username: me_hfm_ad Password: artwork

FULL PAGE

8.125” x 10.875” Live Area: 7.125” x 9.625”

1/2 PAGE ISLAND 4.5625” x 7.375”

1/3 PAGE HORIZONTAL 4.5625” x 4.75”

1/2 PAGE HORIZONTAL 7.125” x 4.75”

1/3 PAGE VERTICAL 2.25” x 9.5625”

1/4 PAGE VERTICAL

3.375” x 4.75”

4. Digital materials, Film, artwork, etc. to be sent to: Production Manager, 5255 Yonge Street, Suite 1000, Toronto, Ontario, M2N 6P4 INSERTS Supplied: 1 page, overleaf available to publisher – b&w page rate plus 25%. 1 page, overleaf blank – rates on request. Maximum weight 100lbs. Allow 2-1/2" binding lip and 1/4" head trim.

Reader Reply Cards: must be accompanied by minimum 1 page adjacent advertisement.

Standard size 5.75" x 4.375"; allow 2.50" binding lip and .25" head trim. Charged at 1/3 page rate plus $20.00 per thousand for stitching.

2/3 PAGE VERTICAL 4.5625” x 9.563”

1/2 PAGE VERTICAL 3.375” x 9.563”

Healthcare Facility Management is published by: 5255 Yonge Street, Ste. 1000, Toronto, Ontario M2N 6P4 Telephone: (416) 512-8186 Fax: (416) 512-8344 www.mediaedge.ca info@mediaedge.ca

Our mission is to produce market leading, superior quality magazine, conference and trade show brands that provide distinctive and effective ways to deliver client information to key industry players.

Publications produced by MediaEdge Communications Inc.: