Travel Goods, Fashion & Accessories - Summer 2011

TGFA

Canada’s Voice for the Luggage, Leathergoods, Handbags and Accessories Industry Summer 2011 • Vol. 3 Number 1

Travel Goods, Fashion & Accessories Magazine Luggage: Bright, Light, Sturdy and Stylish Making Dollars and Sense of Canadian Accessories LLHA 2010-11 Award Winners TGF&A Product Spotlights

Location, Location, Location: Choosing the right store location for you and your customers

April 22-24, 2012 PM 40063056

LLHA

Post-Show

www.llhashow.com

Feature pgs 10-15

contents

TGFA

Travel Goods, Fashion & Accessories Magazine

Volume 3 Number 1 • Summer 2011

DEPARTMENTS

FEATURES

4 A Word Before

6 Product Feature: Luggage Looking at the Bright, Light, Sturdy and Stylish Sides of Luggage

10 LLHA News

Publisher | Richard Swayze richards@mediaedge.ca 416.512.8186 ext. 246

20 Business Centre: Making Dollars and Sense 12 LLHA 2010-11 Award Profiles: Supplier of the Year, Sales Rep of the Year, of Canadian Accessories Retailer of the Year, Lifetime Achievement 22 Industry News & Views

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14 2011 TGF&A Product Spotlights 16 Cover Story: Location, Location, Location: Choosing the Right Store Location for You and Your Customers

14

e ee A Word Before

Summer finally arrived, and with it….travel!

Odds are you're reading this issue on your way to the next big client meeting, trade show or brainstorming session, or maybe you’re relaxing on the dock at the cottage. With travel now in full swing during our all too brief summer season, Travel Goods, Fashion & Accessories is here to keep you informed, advised and entertained during some of the industry's busiest months.

Our summer coverage kicks off with the cover story, “Location, Location, Location”, wherein retail and marketing guru Kevin Graff discusses the science of choosing the best location for your store to truly make it a ‘destination’. It takes a little bit of math, a lot of planning, and a pinch of intuition, but we're sure this is an article you'll want to keep on the counter.

Also in this issue, you'll find our “Luggage” product feature, “Looking at the Bright, Light, Sturdy and Stylish Sides of Luggage” courtesy of Sean Robinson from CAA Manitoba. In it, Robinson draws on examples of luggage evolution and innovation from across the industry to paint a picture of current trends and consumer tastes. This is a must read for anyone who works with customers on the go.

We're also proud to include some highlights from our past LLHA Show in Toronto. In our 'Product Spotlight' feature, you'll see some of the hottest items straight from the trade show floor. Then we profile this year's LLHA Award winners with some well deserved kudos. And if you missed NPD's enlightening keynote seminar at the show regarding the accessories market in Canada, we've included some of the highlights in our Business Centre, with “Making Dollars and Sense of Canadian Accessories”. Don’t miss next year's LLHA Show on April 22-24, 2012 at the Toronto Congress Centre.

As always, this issue also contains the latest LLHA Association updates in LLHA News and a selection of the industry's latest supplier announcements in our regular feature, Industry News and Views.

We’re always open to your feedback, suggestions and story ideas, and I invite you to pass them along to myself at matthewb@mediaedge.ca, or to TGFA's Publisher and LLHA Show Manager Richard Swayze at richards@mediaedge.ca.

Enjoy the summer!

Matthew Bradford Editor matthewb@mediaedge.ca

4 Travel Goods, Fashion & Accessories Magazine

Senior Graphic Designer | Annette Carlucci annettec@mediaedge.ca Production Manager | Rachel Selbie rachels@mediaedge.ca Circulation Manager | Lina Trunina circulation@mediaedge.ca Contributing Writers Kevin Graff Sean Robinson Editorial Advisory Board Christine Beben Pierre Calestagne Sandra Cassivi Catherine Genge Paul Hanley Ken Maxwell Perry Mogus Harry Restoukian Thelma Watts Jeff Williams Published by

President | Kevin Brown kevinb@mediaedge.ca Vice President | Chuck Nervick chuckn@mediaedge.ca 5255 Yonge St., Suite 1000 Toronto, Ontario M2N 6P4 Tel: 416.512.8186 Fax: 416.512.8344 www.mediaedge.ca Travel Goods, Fashion & Accessories is published four times a year by MediaEDGE Communications Inc. Subscription Rates (Canada) + hst: 1 year $39.50, 2 years $69.25, single copy $10.75.

For all subscription inquires or changes of address: circulation@mediaedge.ca 416.512.8186 ext. 232 Reprints: No part of this magazine may be reproduced in any form – print or electronic – without written permission from the publisher.

Requests for permission to reprint any portion of this magazine should be sent to richards@mediaedge.ca.

Copyright 2011.

Canada Post Canadian Publications Mail Sales Product Agreement No. 40063056 ISSN 1920-5368

Official Publication of the LLHA Association of Canada and the LLHA Show.

e ee Product Feature: Luggage

Looking at the Bright, Light, Sturdy and Stylish Sides of Luggage For years, airlines have imposed strict restrictions on the size and weight of both checked and carry-on luggage. Manufacturers have responded in kind with constant reinventions of their lines; adapting product dimensions to stay compliant with airport regulations and creating lighter weight products, while continuing to produce luggage that can withstand the durability tests imposed by baggage handlers.

By Sean Robinson Further spurring evolution in this category is the fact that travellers are looking to get more out of their luggage and are seeing beyond the basics of price, weight and durability. Features such as organization, ease of mobility, comfort, appearance and value are all in demand, and therefore important to integrate into a light and durable frame. True, the key factors of weight and durability remain extremely important, but heavy competition in the luggage industry coupled with airline requirements have created a new generation of mobile storage.

Light Weight, Heavy Features Many luggage suppliers have put airline requirements front and centre in their design considerations; developing quality products that are lightweight, durable, and made with ample packing space. Samsonite created the Lift collection as a response to this need. An acronym for Lightweight Innovations For Travel, Lift pieces are made out of tri-core polyester material and feature spinner wheels to make items lightweight, durable and easily mobile. The Lift collection also sports interior and exterior pockets for organization, yet the large 29-inch spinner suitcase weighs only 10 pounds.

Samsonite's lightweight Lift collection enhances airport mobility.

In addition to a lightweight design, consumers are also lo ok ing for “optimal maneuverability to navigate through crowded airports and narrow airplane aisles,” says Lisa Steward, Travel Gear Sales Manager for Throat Threads Apparel.

This in mind, Throat Threads of fe r s th e n e w Avo l ve Collection from Victorinox Travel Gear. This set is built on a four-wheel caster system for easy navigation through any congested area or tough terrain. It has ample interior organization, including a removable trifold garment suiter.

Victorinox's Avolve Collection is optimized for rugged environments.

6 Travel Goods, Fashion & Accessories Magazine

“The 14 and 15 pound luggage is basically obsolete,” suggests Terry Mason, Divisional Sales Manager for Landau Sacamoto, adding, “What we try to do is not only have lightweight luggage, but also to have lightweight luggage with features.”

Landau Sacamoto's offerings include the IT-0-4 collection, which is extremely lightweight at 5.7 pounds for a full size 28-inch upright; and the Sausalito Lights

by Ricardo Beverly Hills, which weighs only 9.8 pounds for the full size 28-inch spinner upright. Both lightweight collections also have fully featured interiors, providing an abundance of organized packing space.

Sausalito Lights luggage from Landau Sacamoto keeps belongings organized and portable.

Product Feature: Luggage e ee

Indeed, luggage now has to be light enough to allow for travellers to fit all of their products, but also must be equipped with the bells and whistles travellers have come to expect.

Wide Body from Heys is hardside luggage that won't weigh you down at check-in.

Hard Decisions A tough decision consumers have to make when selecting luggage, is whether to choose softside material or a hardside shell suitcase. Softside luggage has dominated the market share for years in North America, however hardside luggage is grow ing in popularit y amongst Canadian consumers.

Hardside luggage is best known for its durability, however it is the colours, pattern and images that often make it stand out. Heys International is well known for its use of colours and print designs on hardside luggage that appeal to a wide range of travellers. Heys is launching the Wide Body line of hardside luggage. These uprights have up to 15% more capacity than the standard line yet remain within airline restrictions for checked baggage.

“In recent years we've seen an emergence of colors and patterns in luggage and travel bags and we think it is because consumers are d e m a n d i n g m o r e i n te r e s t i n g a n d v i b r a n t options when they travel,” says Ami Richter, Creative Director for Lug Canada. Travellers want the opportunity to express themselves by buying fun, fashionable luggage. To this end, the Lipault Paris line of luggage distributed by Compass Partners International, LLC is a new line of polycarbonate hardside luggage which includes the latest European fashion colours as well as handles and wheels that are colourmatched to make a bold statement.

Rimowa’s Salsa Deluxe Hybrid collection keeps important items within reach.

A concern that many clients have with traditional hardside luggage is that the vast majority do not feature exterior pockets. The new Salsa Deluxe Hybrid collection from Rimowa is one example of a line that attempts to correct this concern. It features an exterior front pocket to allow for access to boarding passes, checked toiletries or other personal items. This series is made of 100% virgin German polycarbonate, making it durable yet noticeably lightweight. The 30-inch multi-wheel is the largest piece in the collection and measures exactly 62 linear inches. This is the maximum allowed size for check-in baggage for most airlines without having to pay oversize fees.

Lipault Paris light weight luggage from Compass Partners Int’l stands out while resisting damage.

T h e c h a ll e n g e w i t h t ra d i ti o n a l h a rd s i d e luggage is that it has t ypically been ver y durable but has weighed significantly more than its sof t-sided counterpar ts. In recent years, hardside luggage has transitioned into lighter weight uprights but has sometimes sacrificed durability in the process. This is not so with Carlton Luggage's Titanium DLX series, w hich is lighter in weight than traditional ha rdsid e lu g gag e b u t fe atures a v ir tua ll y unbreakable shell. The series is available in Canada from the RO-EL Group.

Titanium DLX from the RO-EL Group is made to handle turbulent travel.

Further demonstrating the appeal of hardside design, Heys is featuring the Disney Luggage line for adults. The Disney hardside line of luggage has great patterns and designs featuring Mickey Mouse, Tinkerbell and the Disney Princesses.

Available as a three-piece set, these collections are designed to make any traveller feel like a kid again.

Duolite from Fashion Import blends the best of softside and hardside features.

Antler has a new series of luggage called the Duolite, available from Fashion Import.

This series is a hybrid softside and hardside mixture that creates a blend of lightweight and durable luggage. The largest upright in the series weighs only 6.4 pounds, leaving a large amount of room for packing up to the 50 pound limit that most airlines allow before charging overweight baggage fees.

Fun and functionality define Heys' Disney Luggage Summer 2011 7

e ee Product Feature: Luggage

Delsey’s Green Days luggage from Samboro is environmentally sound and suited for convenient travel.

Green With More Than Envy Given the growing trend towards recycled products, it was only a matter of time before the luggage industry incorporated environmentally friendly materials into its designs.

Available from Samboro Luggage, the Delsey Green Days collection is made primarily out of PET recycled materials such as water bottles. PET materials have been introduced in handbags and laptop cases, but this is Delsey’s first Canadian collection of luggage using recycled materials.

“The Green Days contains a graphite structure that keeps enough structural integrity to the case to maintain its shape and function, while remaining lightweight with storage for packing,” says Hugh Rose, President of Hugh Rose Agencies. With its sharp colour contrast, multiple pockets and organized storage, this fully featured collection provides excellent value and packing space in each piece.

To Tote, Or Not To Tote?

Many luggage collections are evolving in the diversity of pieces offered. Years ago, the carry-on tote was a staple in every luggage collection. Now, with the needs of travellers changing, some luggage collections no longer offer a wheeled tote or shoulder bag. “With the restrictions of what you can carr y onto airplanes, people are looking for carry-on pieces more specific to their needs, whether it is a computer bag, backpack, mini duf fle, or shopper totes,” says Terr y Mason.

Landau Sacamoto distributes the J World New York line of totes, backpacks, rolling backpacks and duffels. The product line has a wide-ranging selection of colours and patterns for carry-on luggage.

Landau Sacamoto's J World New York carry-ons cater to specific travel needs.

McKlein USA’s carry-ons fuse fashion with functionality.

Tr a v e l l e r s a r e u s i n g l e s s luggage in order to avoid baggage fees and the c u m b e r s o m e c h e c k- i n b a g g a g e process. “Leisure travellers try their best to avoid the additional baggage fees, and business travellers try to save time by not checking in any baggage,“ says Ami Richter. McKlein USA has a selection of wheeled carry-on bags that are made for business or frequent travellers. The Siamod Cappucinni Ladies 21-inch Carry On is an inspired choice for the seasoned traveller. Made of Italian Croco Leather, this carry on bag has many interior and exterior pockets to stay organized.

The Travelpro Platinum 7 collection from Holiday Group is another series of luggage designed with the business traveller in mind. The unique 20-inch wide body expandable upright with suiter is an especially useful feature, as is the additional 2-inch wide body which allows for more packing space, while still meeting airline carry-on requirements. Offering lightweight design and durable materials, this Travelpro collection is another ideal choice for the frequent traveller.

The Travelpro Platinum 7 Collection from Holiday makes business travel packing a breeze.

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Product Feature: Luggage e ee

Travelon's RFID tech helps keep your identity to yourself.

Safe and Secure Whether travelling through a busy airport or strolling through a crowded urban area overseas, there is always a need to keep your valuables safe.

Pickpockets and cutpurses are targeting travellers all over the world and it's up to the traveller to keep their belongings safe.

Travelon has a line of Radio Frequency Identification (RFID) blocking wallets and accessories that are designed to prevent identity theft. For 2011, they introduced the new RFID purse

organizer in two different sizes. This product blocks RFID chips from being scanned when inside the organizer, and it protects most debit cards, credit cards and passports from electronically transmitting sensitive information.

“There are a lot of purse organizers available in the market, however this one is RFID shielded and allows for quick and easy transfer from purse to purse,” says Kathy Curtin, Vice President of Marketing and Administration for Travelon, adding, “It can be used with any purse, tote bag, suitcase or carry on. This is ideal for travellers who are looking for versatility and another layer of protection and organization.”

Rolling Forward In the near future, luggage manufacturers, retailers and consumers will be faced with challenges in overseas luggage production.

“China is quite volatile as a manufacturing base; worker and raw material costs continue to rise and lead times are always in flux. It's not only the product costs, but also transportation costs both inbound and outbound. Longer range planning is very important to ensure that there is a consistent flow of product,” predicts Paul Hanley, Director of Sales and Marketing, Samsonite Canada Inc. Surely, with turbulent lead

times and costs, both suppliers and retailers must work together to ensure that customer service remains high and the flow of goods remains constant.

In general, however, this is a great time for the luggage industry as the abundance of new materials, features and designs are driving consumers to buy new products. “The price of luggage is not as sensitive as it was in years past.

Consumers are now d r i v e n b y t h e perceived value of the product, instead of the price tag,” says Brian Urman, President of Fashion Import. Travellers expect more for lightweight, durable luggage than just an empty case. Their perception of the features and benefits are the driving factor in luggage purchases, and it falls on the industry to keep up with consumer trends or risk missing their proverbial flight. e Sean Robinson is with CAA Manitoba, a member-based organization. It is part of a national federation of nine automotive clubs serving more than five million, which are aligned with AAA clubs in the United States. For more than 100 years, CAA Manitoba has offered first-rate services in automotive, travel and insurance including 5 retail stores selling a variety of travel and automotive products.

Executive Lite

Samboro Luggage (Canada) Corp./Delsey Luggage 341 Steelcase Road West, Markham, ON L3R 3W1 Tel: 905-305-1888 Fax: 905-305-0128 www.samboro.ca Summer 2011 9

e ee LLHA News

President’s Message Another show has come and gone! Many thanks to the Show Committee headed up by Gail Grant, and to MediaEdge, for their tireless efforts. Thank you to all the exhibitors for their time and expense in supporting the show and the industry and to the buyers/retailers - we can’t do it without you!

I hope you found this year’s show to be a worthwhile and positive experience. Where else can you expose yourself to the key decision makers in our industry all under one roof! I also look forward each year to renewing friendships made, and enjoying a laugh while reminiscing.

Each year at our post show meeting, the board reviews what seems to have worked and what didn’t. We put out surveys and ask many questions all with one goal: assessing how we can attract more buyers, which will encourage more exhibitors to attend. It's a bit of the chicken and the egg syndrome; if we get more exhibitors, we will get more buyers. However, to attract more exhibitors we need more buyers! We will continue our efforts by looking at expanding the range of products so as to attract more interest from both sides of the equation.

As always, we on the board value your input. No idea is a bad one. We welcome your ideas, suggestions and recommendations regarding any aspect of our industry. Business continues to improve, and we want to ensure that everyone can take advantage of any assistance that we, the board, can offer. Please feel free to contact any board member directly, or through the LLHA.CA website.

Please stay safe this summer and enjoy what is turning out to be a hot one!

Paul Hanley, LLHA President

Luggage, Leathergoods, Handbags and Accessories Association of Canada (866) 872-2420 Fax: (519) 624-6408 info@llha.ca • www.llha.ca

CELEBRATING EXCELLENCE Every year at the President’s R e c e p t i o n , t h e LLH A recognizes and celebrates the accomplishments of certain individuals and companies for their contributions not only over the last year, but also for their long standing support of the industry.

Congratulations to all of you!

This year, the Supplier of the Year Award went to Heys International Ltd, now celebrating its 25th anniversary. Opened in 1986, Heys International started by selling leather patchwork bags, and later expanded to offer luggage in 1990. In 2003, it turned the hardside world on its head with the introduction of the light weight, low cost Xcase product, and Heys has continued to innovate ever since.

m

Wasfy Boktor, National Sales Manager with Mancini Leather Goods, was also recognized as the Sales Rep of the Year. Getting his start in the leather goods industry at Ro-El, Boktor has spent over 25 successful years in the industry. His easy-going nature, persistent smile and humble personality make him a role model for the industry.

m This year, the Retailer of the Year Award was given to Just Bags, a company also celebrating its 25th anniversar y. From its humble beginnings in a 500 sq ft location, Just Bags has made its mark as one of the premier one-stop-shop retailers for luggage, accessories, handbags, wallets, duffle bags, and much more.

m Last, but certainly not least, the LLHA gave a special honour to Ron Paquette of Bagot Leather Goods, Luggage Plus. He received a Lifetime Achievement Award for his considerable contributions to LLHA and the industry as a whole. From his first job in a shoe department, to his role in shaping the first National Luggage and Leather Goods Show, as well as his numerous key positions in luggage companies across Canada, Ron has truly done and seen it all.

m

10 Travel Goods, Fashion & Accessories Magazine

LLHA News e ee

MARK YOUR CALENDAR FOR LLHA 2012:

April 22-24, 2012 2011 LLHA SHOW HIGHLIGHTS: SHOW BUCKS DRAW WINNERS The following winners received $500 to spend at any booth at this year’s LLHA show: Millano – Sal and Nicky Kassam Sox Plus – Trina Caroll U.N. Luggage – Elsie Thiessen Going Places – Sheila Way Biagio Luggage – Akbar Kanji D&M Handbag & Luggage – May Chang Congratulations also go to Harvey Strom from Eye Spy Accessories, this year's winner of a 42” TV. BEST BOOTH AWARDS The LLHA is proud to announce its Best Booth Award winners for the 2011 show. Exhibitors were judged on a number of factors including product presentation and impact; staff appearance, alertness and professionalism; company and brand identification; and artistic design and originality.

Exciting changes are coming……As part of our commitment to make the LLHA Show Canada’s premier event for our suppliers and delegates, we are working on enhancements which will make the 2012 show the best its ever been.

Stay tuned for exciting LLHA Show announcements this fall!!

LLHA SURVEY RESULTS A comprehensive survey was sent out to our show exhibitors and buyers asking for your feedback, including some questions regarding the dates and times of our future LLHA Shows. This is what you told us: Should the LLHA Show timing remain in April or do you prefer an alternate month?

Mid-late April: 85.3% An alternate month (such as Mid September): 14.7% Should the LLHA Show hours remain as is (9-6, 9-6, 9-3)?

Same: 48.6% Sun (9-6), Mon (9-6), Tues (9-1): 34.3% Alternate show hours: 17.1% Should the LLHA Show remain as a 3 day show, or be shortened to a 2 day show?

3 day show: 56.8% 2 day show: 43.2% Thank you very much for your feedback, and we look forward to incorporating it into the planning of the 2012 LLHA Show.

Best Large Booth (5 or more booths): Rimowa

Best Small Booth (1-4 booths): Abbott

PRESIDENT'S RECEPTION The annual President’s Reception was held on Sunday April 10th at the Airport Marriott. Enjoyed by close to 300 exhibitors and delegates, it was successful in raising $775 for Breast Cancer research through its toonie-a-beverage ticket sales. Guests had fun sampling the flavours at the attractive new martini bar and the new “oxygen bar”, and then enjoyed the fantastic food, entertainment, door prizes, and cheered on the LLHA award winners. Congratulations to Paul Decorsa from Samsonite who won the evening's door prize of a $2,000 Travel voucher!

FASHION ON THE MOVE Buyers in the aisles were treated 4x/day to the new Fashion On The Move feature, with professional models wearing, carrying or pulling the show’s hottest new exhibitor products while carrying a sign identifying the exhibitor. Thank you to all our exhibitors who participated.

SPRING BREAK LOUNGE The Spring Break Lounge with it’s beautiful floral arrangements and spring-themed colours, offered exhibitors and buyers a calm, relaxing oasis to cool their heels, catch up with colleagues, or to talk shop away from the action. The complimentary cappuccino, espresso, gelato and strudel kept everyone coming back.

KEYNOTE SEMINAR Fashion and apparel industry analysts from statistical powerhouse The NPD Group gave an informative Keynote Seminar on Monday, April 11th offering us their insights and quarterly data regarding the activity in Canada's accessories market for 2010.

NOT AN LLHA MEMBER YET? Visit www.llha.ca and click on the Membership link to complete the online LLHA Membership Application.

Becoming a member is easy and the best way for your business to grow! Check out what membership in the LLHA has to offer: The LLHA Show…the largest Luggage, Leathergoods, Handbags and Accessories Show held in Canada. The market place for buyers and sellers to focus on the most influential and inspired brands. The place to be if you are looking to be part of today’s retail culture! April 22-24, 2012 at the Toronto Congress Centre.

ADDITIONAL FULL MEMBERSHIP BENEFITS INCLUDE:

• Industry Statistics Reports • Copy of LLHA Show Attendance List • Annual President’s Reception • Free listing of your Company and Brands and more on our LLHA website • Annual AGM Meeting (Your opportunity to be heard!)

• CPSA Membership at 50% discount • Guest Speakers and Seminars • Free Subscription to TGF&A Travel Goods, Fashion & Accessories Magazine • And much more….

JOIN US AND BE A PART OF IT ALL!

Summer 2011 11

e ee LLHA 2010-11 Award Profiles

The LLHA Association of Canada celebrates its annual industry award winners: Supplier of the Year:

Sales Rep of the Year:

Heys International

Wasfy Boktor

e

From its humble roots as a family-run retailer of leather patchwork bags, to its current status as a globally recognized luggage brand and distributor, Heys International has covered a lot of ground in the travel goods and fashion industr y. Since opening its doors in 198 5, Heys International has grown significantly in size and scope, accumulating a number of notable 'firsts' along the way. In 2003, for instance, it was the first company to introduce lightweight luggage in the form of the Xcase. It was also the first luggage company to move beyond the standard 'black market' colours by introducing fashionable colours and prints to the industry.

Without a doubt, Heys is now a brand that’s known worldwide, and this year the LLHA celebrated that name with its Supplier of the Year Award.

“We are honoured to have received the Supplier of the Year award,” says Heys president, Emran Sheikh. “It always means a lot when you are recognized by your peers.”

According to Sheikh, Heys' success can be attributed to a number of factors; namely their ability to produce 'game-changing' product lines, create effective advertising campaigns, build strong retail partnerships and foster a staff of hard working, professional and dedicated employees. “ H e y s h a s s o m e g re a t p e o p l e work ing for it, w ho are as much dedicated to Heys as I am. It's very gratifying to see concept discussions amongst our design staff transform into real life, and then become a success in the market place. So, it's been a very exciting 25 years watching Heys grow up and become the major player it now is,” says Sheikh.

Offering his thanks on behalf of the Heys team, Sheikh adds: “I would like to thank all of our retail partners, big and small, new and old, with whom we have thoroughly enjoyed developing relationships and doing business over the years.” e 12 Travel Goods, Fashion & Accessories Magazine

e

Gifted with the e v e r- e l u s i v e sales gene, as well as contagious charm and a down-to-earth nature, Wasfy Boktor is the very model of a natural, successful salesman. Beginning as an employee with Ro-el, Boktor has amassed over 25 years in the industry, many of them spent with Mancini Leather, which he joined in 1999 and for whom he is now national sales manager.

His dedication to the industry, as well as his clients and colleagues, was rightfully recognized in 2011 with the LLHA's Sales Rep of the Year Award.

“I feel honoured and blessed to have won this award. I put my heart and soul into helping my customers achieve their potential and it feels wonderful to know that they recognize and appreciate my efforts...I cannot imagine doing anything else,” says Boktor.

Reflecting on his career with Mancini, Boktor feels honoured to have learned from, and to continue to work with, Mancini's owner Neil Trachtenberg, as well as Susan and Jamie Trachtenberg, noting, “The entire Mancini team in our Montreal office is top-notch and I count on everyone's support daily. I also love working with our sales agents across Canada, who are proven leaders in the leather goods industry.”

Boktor attributes his longevity and success in sales to his loyal customers, his passion for the industry and his desire to work diligently for his clients. His biggest achievements, he feels, are the friendships he has had with his customers over the years, and working with “the best people in the world”. Offering advice to future salesmen, he adds: “My philosophy is simple; be honest and treat all customers with equal respect. You want to grow with your customers and have them grow with you. A successful sales career is built on long term relationships, not individual sales.”

Asked whom he thanks for the award, Boktor gratefully says “I would like to thank God, the entire Mancini Team, all my loyal customers and friends, all CLLDA members, the LLHA committee, and last but not least, my wife and kids for their support.” e

Retailer of the Year:

Just Bags

e

There's no trick to staying in business for 25 years; it's a result of hard work, hard-won customer loyalty and an acute understanding of the industry. Now celebrating its silver anniversary in 2011, Just Bags is a company that exemplifies these traits and more, making it an ideal choice this year for the LLHA’s Retailer of the Year Award.

“I would like to thank the industry and my suppliers,” says Just Bags president Christine Beben. “If it were not for the patience, encouragement, and understanding of many companies, we would not be here today. I must also thank my loyal customers and hard working staff.”

Beben insists that much of Just Bags' success is a byproduct of the company's commitment to creativity and innovation, explaining, “In this age of everyone carrying luggage and bags, we have to find ways to offer items at a fair price, as well as items that are unique and not everywhere.

We have focused more on higher quality items to cater to the frequent traveller, and try to bring in brands that our consumer asks for.”

Looking to the future, Beben reveals that Just Bags' goals in the next few years are to achieve a greater online presence and perhaps open a new location (in addition to the current store at Lawrence and Bathurst). For now, she is simply excited to have the company's 25th anniversar y recognized by the LLHA, noting, “I am truly honoured to have received this award as there are many deserving retailers. We have worked very hard over the past few years to build up the store to where we are today. This recognition of that effort is greatly appreciated.” e

LLHA 2010-11 Award Profiles e ee

e

Lifetime Achievement Award:

Ron Paquette

As a co-founding member of t h e LLH A , a n d a li fe l o n g contributor to the Canadian industry, Ron Paquette is truly deserving of the LLHA's Lifetime Achievement Award imparted to him at the 2011 LLHA Show. Nonetheless, Paquette says he was caught off guard by the honour, insisting, “I'm very grateful and humble to have been recognized by the LLHA and its board and very surprised as this was clearly a very wellkept secret!”

Following in the footsteps of his grandfather, Ron entered the industry at the age of 16 as a clerk at the Claridge Shoe Store in Ottawa. Later, he joined Charles Ogilvy Limited as its luggage buyer, and went on to assume lead positions in a number of Canadian luggage companies including American Tourister, Dionite Luggage and Skyway.

Now the owner of Bagot Leather Goods /Luggage Plus in Kingston, which celebrated its 25th anniversary in 2010, Paquette continues to make an impact in the industry.

Reflecting on those who have contributed to his recent reward, and his success, he adds: “Obviously my wife, who has supported me though all of these years, the LLHA Board, and the industry in general. And last but not least, my son Guy, a co-founder of the CLLDA, who is also very committed to the industry and who has been an asset to our success.” e

Global Shoe Connection 101 - 326 East Kent Ave, Vancouver, BC V5X 4N6 T: 1 877 322 1941 Fax: 604 322 1970 Lina@globalshoe.ca / www.globalshoe.ca

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Summer 2011 13

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e ee Product Spotlights

2011 TGF&A Produc

Check out these great new products “in the spotlight” for 2011!

Many of them were on display at the April 2011 LLHA Show….

Now you can travel in style! These trendy Roller-Briefs and laptop bags from Cabrelli come in a variety of colours, prints, shapes and materials. It has practical features such as sturdy rollerblade wheels and retractable handles, padded laptop compartment, airplane carry-on size, lightweight build for lifting and a fashionable ID tag. A valuable asset for the travelling woman and the perfect combination of style, quality, function and value.

Cabrelli Inc. (800) 784-4750 • bags@cabrelli.net www.cabrelli.ca

Maddox from Fossil (retail: $260) returns this season in new colours and bodies, such as this Maddox Convertible Foldover Tote in Berry. Vintage inspired silvertone hardware such as utility buckles, logo plates and our signature FOSSIL key. All this attention to detail ensures Maddox will continue to be the must-have, versatile bag for work, home or stepping out. New fashion colours include Chestnut, Spruce, Salmon Pink, Berry (shown) and Scarlet … all in soft pebble grain leather.

Fossil Canada 214 King St W, #601 Toronto, Ontario M5H 3S6 (866) 636-7745 • www.fossil.com

Fun, casual, eye catching – that’s Big Buddha. Big Buddha bags feature all the function you’re looking for from plenty of pockets to adjustable straps and top zippers. Big Buddha bags work for women of any age, from polished and classic styles to playful, sassy shapes. The company’s designs continue to innovate and change with fashion trends.

Global Shoe Connection Inc. (877) 322-1941 • donna@globalshoe.ca www.globalshoe.ca

Club Rochelier introduces its latest ladies wallet collection, Layla, for this summer season. Fashion and function marry in this collection. Club Rochelier has added a slight twist to its design, with a new zip-around style designed with the credit card organizer on the face of the wallet. This collection remains true to the functionality found in all Club Rochelier products. Available in purple and grey, Layla stands out with its unique design and trendy, summer colours. It will be in select stores, SRP $40.00 – 45.00.

CBM Inc. 8354 Labarre, Montreal, QC H4P 2E7 (514) 738-5858 • F: (514) 731-7052 • www.cbmcorp.com

The market place is always evolving and so are we at Canadian Gift Concept. We are proud to present the fresh, new, and unique "words on canvas" handbags designed by Jay Joshua from New York. Featured on the bags are all the major Canadian cities, provinces and tourist attractions as well as other countries around the world, that are printed on a wide variety of handbags. It’s the perfect gift for traveling.

Canadian Gift Concept (905) 738-4804• sales@canadiangiftconcept.com www.cgconline.ca

For over 50 years, Fulton Umbrellas has been one of the world's premier umbrella brands offering innovation, seasonal fashion collections and unequalled quality. This year, retro looks with black and white classical designs are big, as seen in our Birdcage™ see-through domed umbrella. This umbrella, created in the 1960’s, earned Fulton the Royal Warrant from the Queen of England, and it continues to be a very popular design for all ages.

Fulton is the undeniable choice for any fashion umbrellas today.

Fulton Umbrellas (Canada) Ltd. (416) 661-3493 ●• richard@fultonumbrellas.ca www.fultonumbrellas.com

Heys takes another leap forward in travel innovation with the introduction of the world's first Widebody Hardside & Hybrid collections (Latitude Widebody - featured). Take full advantage of the maximum allowance for check-in and carry-on luggage with a 15% increase in packing capacity made possible by our custom contoured Widebody dimensions. This new breed of luggage features much more packing space over standard sized luggage, while remaining very lightweight. The wide stance carry-on design also offers the maximum packing capacity while still fitting in the overhead compartment. This allows you to pack more, without the worry of going over strict airline weight and size restrictions. Larger sized luggage are more popular than before, but customers still want lightweight luggage - the Heys Widebody collections meet both these needs. Launching Fall 2011.

Heys International Ltd. 333 Foster Crescent, Suite 1, Mississauga, ON L5R 4E5 (905) 361-4000 • info@heys.ca • www.heys.ca

ct Spotlights Soft, yet durable, vegetable re-tanned full-grain leather is enhanced with natural waxes for rich colour and luxurious touch. Signature lining provides easy visual contrast to contents and is protected with a durable water repellent top coating for moisture resistance. Includes padded laptop compartment, organization panel, interior zip pocket for wallet and valuables, adjustable side expansion system and bottom feet for protection.

Suggested Retail: $425 CAD Johnston & Murphy (905) 824-4473 • stemarie@isaofcanada.com www.johnstonmurphy.com

Product Spotlights e ee

The new Roots ladies’ wallet collection, Ella, features a rustic look paired with what is consistent in the Roots brand; functionality and quality. Featuring several card slots and slot pockets on the inside, as well as a convenient ID pocket on the back of the wallet, this design was made to keep you organized. The leatherette collection captures an earthy feeling, designed in neutral summer tones including brown and taupe. The collection will be available in select stores for the Spring/Summer season, priced from $40.00 to $45.00.

CBM Inc. 8354 Labarre, Montreal, QC H4P 2E7 (514) 738-5858 ●• F: (514) 731-7052 www.cbmcorp.com

Roomy, comfortable to carry around, and sleek looking on your arm, Jouni Exclusive is one the best known and respected brands in Finland, Northern Europe, and is now available in Canada. Backed by 66 years of experience in designing and manufacturing classic, practical, stylish high quality handbags, it offers Canadian consumers an excellent price to quality ratio in a new handbag line.

Moda Scandinavia Ltd. (416) 839-8484 or (416) 822-7435 vivi@avecsg.com or ari@avecsg.com www.jouniexclusive.com

Delsey's Helium X'Pert Lite luggage is a traveller's best friend, featuring tough Twisted Nylon Dobby material and a durable, light weight integrated fibreglass frame. In addition, the four 360-degree rotation wheels assure effortless multi-directional rolling, while its (Patent Pending) zipper security design and TSA accepted combination lock combine to provide top notch security. The Helium X'Pert Lite line is available in many sizes, and comes in blue or grey. Each piece is backed by a 10-year warranty.

Samboro Luggage (Canada) 341 Steelcase Road West, Markham Ontario, L3R 3W1 (905) 305-1888 • info@samboro.ca • www.samboro.ca

SAC O GRANDE delivers once again – fashion forward arm pieces for fall 2011! This lovely hobo boasts a fabulous high quality faux fur, braided handle, and silver colour hook embellishment.

Comes in perfect fall colours: chocolate, black and grey.

Sac O Grande (888) 510-9806 ●• (877) 405-3018 (fax) www.sacogrande.com

What causes Motion Sickness? Conflicting messages. One message or signal comes from the inner ear that controls balance and the other message comes from the eyes. Often these two signals end up at the nausea center of the brain with such confusion that motion sickness is the result. ‘TRIP EASE’ is a safe and natural homeopathic remedy for countering motion sickness, in the form of easy-to-chew tablets. The remedy has no side effects and can be taken with all other medications. Take ‘TRIP EASE’ as soon a nausea starts to help alleviate motion sickness.

G.F-T Enterprises (888) 359-9355 • www.tripease.org

Constructed from durable yet lightweight polycarbonate, and featuring Samsonite’s technologically advanced dual spinner wheel system for ultimate mobility, Pursuit was designed to meet the demands of the frequent traveller. Pursuit combines style, durability, strength and mobility for years of lasting performance.

Samsonite Canada Inc. (800) 265-4933 • canada_cs@samsonite.com • www.samsonite.ca

Summer 2011 15

e ee Cover Story

Location, Location, Location:

Choosing the right store location for you and your customers

By Kevin Graff

The location of stores is a key concern to any retail organization, whether it's your first store or your one hundredth. Spending time and money wisely in the process of selecting where your store will go, and what it will look like, is critical.

Newcomers to retail often open shop in a location simply because it is the only vacant space within a stone’s throw of their home or office. Knowledgeable retailers, on the other hand, will make a thorough examination of possible locations before signing on the dotted line. They know their investment will be large and they want as reasonable a prediction of success as possible before making a commitment.

What Are You Trying To Do?

Let’s start at the beginning and look at ‘where’ your store should or could go. The first step is to determine what you are trying to do.

What kind of store are you planning? What kind of merchandise will you be selling, at what prices, and to whom? What is the store offering its customers in price, service, and convenience? What are the company's financial capabilities?

Understanding your company's image and restraints will be helpful in limiting the number of site choices. Once you fully understand your store concept, you can better focus on only those locations that are consistent with that image.

Tip:

Depending on the type of store, it’s not a bad strategy to locate close to your competition.

Presenting the

Ridge Trail Collection

Kaillie Collection for ladies

for men

SELECTING A RETAIL LOCATION

Figuring out where to put your store requires a careful study of the potential markets.

Choices must then be made within the selected region or city. Finally, separate site analyses and evaluations must be made (don’t stress; it’s not as confusing as it sounds, but it is important!) At this stage, management assesses the cost of land or rents, construction costs, traffic flow, etc. Note that each step in this process is a refinement of the previous one.

Market Analysis During the process of market selection, management evaluates a variety of factors in the target regions:

roots@meaderay.com

AVAILABLE AT MOST RETAILERS ACROSS CANADA 16 Travel Goods, Fashion & Accessories Magazine

Population Characteristics: i.e., total size, age/income distribution, growth trends, education levels; Labour Availability: i.e., availability of management and sales staff, area wage levels, competition for staff; Economic Characteristics: i.e., dominant industry and its stability, growth projections of the area, financial base of the population; Competitive Characteristics: i.e., saturation level, number and size of competition, competitive growth trends; and Location Characteristics: i.e., number and type of locations available, costs, access to customers, and vacancy rates.

Tip:

Income by postal code and other valuable statistics can be obtained from Canada Post.

Trading Area Analysis The trading area analysis takes place after management has selected a specific geographic region or section of a city as a possible retail location. For example, a typical shopping centre may have a primary area that includes 75,000 customers within a five minute drive, and a secondar y area housing 150,0 0 0 customers within 30 minutes.

Po p ulatio n c ha rac te r istic s a re eve n m o re c r itic a l w h e n evaluating a trading area. As in the larger market analysis, you must understand such features as the population profile, density and growth trends in the target area. Variables such as gender, occupation, education, age, family size and ethnic breakdown are also important.

Site Analysis Site analysis and evaluation is the third and final step in the selection of a retail location. As a retailer, you have three basic choices for a site: shopping centres/malls, the downtown core, or a free-standing location.

The following details highlight the strengths and weaknesses of these sites: Downtown: + Good transit, established market, independent focus, strong business audience. – Perceived parking problems, possibly in decline, usually poor evening traffic Regional Mall: + High traffic, plenty of parking, established draw, professional image. – High rents, very competitive, high building costs, controlled hours.

Communi t y M all: + Trading area defined, good park ing, community-driven. – Mixed images, limited market and traffic.

Strip Mall: + Specialized tenant mix, visibility, convenient.

– Limited draw and access/transit.

Free Standing / Big Box: + Lower rents, value image, lower overheads. – Unit size (large), exclusive to major tenants, harder to attract customers.

Cover Story e ee

Finding the right location for your store isn’t always easy. Dream big … then do the homework and planning it takes to make your store location a powerhouse.

Tip:

A renewal clause in your lease with a prenegotiated rent amount can be advantageous if you sell the business.

For example: let's say the landlord is asking $30 per sq. ft., plus CAM charges of $15 per square foot. The minimum rent per year for a 1000 sq. ft. store would therefore be $45,000.

To determine the level of sales you would have to achieve before you start paying the 6% overage, aka the “break point”, consider this equation: Base rent ($30) x Square footage (1000) Overage percent (6%)

= $500,000

Furthermore, to determine your occupancy cost, consider this equation for a store that does $300,000: Total Yearly Rent ($45,000) Total Yearly Sales ($300,000)

= 15% occupancy cost

Tip:

A leasing consultant can be a valuable ally in negotiations with landlords.

CHOOSING A SHOPPING CENTRE

Sales Per Square Foot Most shopping centres require tenants to report monthly sales figures. This valuable data makes it easier to compare malls and their rents. It also allows you to make more accurate sales forecasts.

For example, let’s say a mall’s average sales for women’s wear is $500 per square foot and you are contemplating renting a 2000 square foot location. If you perform to the average, you would expect to attain a sales level of $1,000,000 per year.

Total Rent Traditionally, malls will charge a minimum rent per square foot or a percentage of sales (whichever is greatest), plus a pro-rated common area and maintenance charge (CAM) per square foot leased. CAM expenses are the developer's total cost of maintaining the mall divided by the total allowable space for rent. They usually include the mall's expenses for insurance, real estate taxes, snow removal, maintenance staff wages, garbage removal, promotions, etc.

Summer 2011 17

e ee Cover Story

Tip:

Tip:

If you have no renewal clause in your lease, start negotiations at least six months prior to lease expiry.

Pedestrian traffic in a new expansion area of a shopping mall is usually far less than traffic in the original mall.

How Much Rent Can You Afford To Pay?

GETTING THE MOST OUT OF YOUR LOCATION

How much rent a retailer can afford to pay is best described using the following table. Please note that rent payments should be directly related to expected gross margins. Occupancy costs are expressed as a percentage of total sales.

You’re moved in to your location; now you’ve got to get the most out of it. How can you make your location alone (i.e sans marketing, promotions, inventory, etc.) work better for you, and your customers?

Store Type

Average Gross Margin

Fashion & Footwear

40% to 50%

9% to 10%

14%

Appliance

30%

5% to 7%

7%

Hardware

30% to 40%

7% to 9%

11%

Fast Food

50% to 60%

10% to 12%

16%

20%

4%

6%

Grocery

Target Occupancy Upper Limit Cost (% of Sales) Recommended

Based on the above table of occupancy cost, we see that a typical fashion store with an ending gross margin of 40% to 50% of sales should have a maximum rent threshold of 14%. This means, with annual sales of $300,000, the most it should pay for rent is $42,000 per year ($300,000 x 14%). To stay within budget, management must therefore negotiate a base rent of $27 per sq. ft.

Maximize the Space You pay rent per square foot, so you need to max out the sales you can do per square foot. Consider these examples and suggestions: 1. Customers want choice, so giving them lots and lots to choose from can drive sales. Sparsely merchandised stores just can’t do enough sales to be successful these days.

2. Too small of a space won’t allow you to sell enough. A recent rash of developments of so-called “Live-Work Condos” consist of a street level space designed for retail. Problem is, these spaces are only about 600 square feet. If you do the math, you’ll quickly see that you can’t show enough inventory, and C turn it fast enough, to actually pay the rent.

3. Say you pay $50/foot rent for space. Think about it like this M when you’re merchandising your store: • The first 10 to 15 feet of your store costs $200/foot, so what you Y put upfront has to sell so well that it can afford that rent; CM • The middle section of your store costs $10 0/f t, so the MY productivity of product in that space must still be great; • The back room is free, but it doesn’t produce any sales, soCY minimize it whenever possible.

4. The biggest, best and brightest retailers are spendingCMY hundreds of thousands of dollars on store fronts, fixtures, K flooring, signage and lighting because they know it drives traffic. You may not have hundreds of thousands of dollars to spend on renovating your store, but you have to make it look great! Like it or not, you’re competing with the big guys.

5. Mall leases t ypically mandate retailers to renovate their locations every 5 to 8 years. Why? Because they know it’s in everyone’s best interest for the store to stay fresh. When was the last time you renovated your store? Give it a facelift, and you’ll get more traffic and sales.

6. Traffic counts down? Don’t wait for customers to just stumble in; give them a great reason. Run more events (events, not sales) and become known as an “event centre”. Look at how The Running Room built an empire by hosting running clubs.

7. Extend your hours. Most retailers are open while customers are at work, and close when customers have time to shop. An extra half hour here and there can produce the extra sales you need.

8. How awesome are your windows? Go outside your store and look at them right now. Are you amazed (in a good way!) by them? Would your customers be? Would you come into your store based on the windows? You’re paying big money for rent.

Don’t drop the ball with your windows to the world that tell your customers why they should shop in your store.

Finding the right location for your store isn’t always easy. The great locations are expensive, and the affordable locations are usually dreadful. You have to see beyond the ‘cost’ of the location to the potential that the location represents. The trick is being able to develop and deliver a store concept that can achieve and surpass that potential.

Dream big … then do the homework and planning it takes to make your store location a powerhouse for you and your customers. e Kevin Graff is President of Graff Retail Inc. Visit www.graffretail.com

18 Travel Goods, Fashion & Accessories Magazine Untitled-3 1

11-03-31 12:54 PM

e ee Business Centre

Making Dollars and Sense of Canadian Accessories On Monday April 11th, representatives from the NPD Group, Inc., spoke to delegates at the LLHA Show in Toronto. NPD is the leading global provider of consumer and retail market research information. The following are some of the conclusions from their presentation.

Toll free: 1-877-583-1950

www.fultonumbrellas.com

Show Booth #321

The accessories market is one of the most diverse and important markets within the Canadian fashion industry.

With constantly changing styles and trends, manufacturers and retailers need to better understand male and female consumers; what they’re buying and how their buying habits affect movement in the accessories market.

According to insight from market research company, The NPD Group, Canadians spent just over $31.5 billion on apparel, footwear and accessories in 2010 - an increase of just over 2% of total spending in the previous year. Total accessory units sold in Canada topped out at 305 million, representing $7.3 billion in sales, a 23% increase over 2009. Looking at the gender breakouts, the women’s market captured the most dollar sales for accessories, representing 55% of total accessory sales, followed by men at 38% and kids at 7%.

For both men and women, 2010 accessory sales outpaced basics and footwear; women’s and men’s accessory sales reached $4 billion and $2.8 billion, respectively, while kids’ accessory sales topped off at $500 million.

Traditionally, the fourth quarter (Q4) of the calendar year (Oct. – Dec.) is one of the most important for the retail space. It is no different in fashion, with the total accessories market reaching $2.11 billion in Canada in Q4’10, a 3% increase over Q4'09. Fourth quarter 2010 sales of women’s and kid’s accessories realized impressive gains of 8% and 7%, respectively, while men’s accessories saw sales decline by 7%.

Taking a look at Q4’10 sales of various categories within accessories, dollar sales for jewellery and bags & luggage increased, while watches and sunglasses decreased. Sunglasses, which experienced a 35% decline, lost the most in dollar share. Both men and women contributed to the decline, particularly those in the 14-24 age group. For 2010, the most dollars spent on women’s accessories went towards jewellery and bags & luggage, while men spent the most on bags & luggage and “other” accessories.

Sport equipment bags led the dollar and unit increases in Q4’10, with 75% of all purchases coming from males (NPD also saw increases in the men’s athletic footwear market in this time period). In Q4’09, women accounted for 57% of luggage dollar sales, while in Q4’10 luggage became more important to males (52% of all luggage sales).

On average, women spend 40% more on accessories than men. However, depending on the segment, women are motivated by either price or styling, whereas males are motivated by either brand or price. The questions being asked by both retailers and manufacturers are how their "go to market strategy" reflects their respective purchase motivators across the genders and, more importantly, how they can stay ahead of the constantly changing styles and trends in order to maximize profits and raise brand awareness. There's no magic formula that can help us answer all of these questions, but research like this provided by The NPD Group is a leap in the right direction. e These highlights are from NPD’s Canadian Accessories Consumer Tracking Service launched in Canada in October 2009 It provides insights into market size, channels, brands, retailers, product features, usage, consumer profiles, and other data. For more information, contact Sandy Silva at sandy.silva@npd.com. NPD is the leading global provider of consumer and retail information for a wide range of industries. Visit www.npd.com or follow them at http://twitter.com/npdgroup.

20 Travel Goods, Fashion & Accessories Magazine

Mode Accessories, the definitive trade show in Canada for fashion accessories.

Fall Collections

August 7-9, 2011 Doubletree by Hilton, Toronto Airport

Fall II / Winter Collections

October 23-25, 2011 Toronto International Centre, Hall 6

For information, please visit www.mode-accessories.com or call 416-510-0114. Mode Accessories is a trade show; the general public and persons under the age of 16 are not admitted. All attendees must register with relevant business idenification.

Photos L to R clockwise: Morellato (Carmen & Co.), Bauxo, Myka Designs, Amazing Accessories. QPlus (Merx). Centre: Be Bags.

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O u tS o u rc SACOGR e A im Im p o r ts A In tr o d u OutSourc NDE Rollers ces Be eA au Beb e and Handbag im Imports, the cr s, are pro ea to rs of SAC ud to anno Bebe, ou OGRAND r beautifu unce thei E and EM l fashionr new add Rollers, ou MA forw ition r sassy st ylish briefc ard baby bags; an s for Fall: Beau ases on w d SACOG heels for he RANDE r.

Joanel Designer Wins Industry Award, New Showroom Now Open in Toronto Joanel is proud to announce Johanne Boivin, President Designer of JOANEL INC., has been honoured with a prestigious award by The Laval Chamber of Commerce and Industry, in the category of “Distributor-Wholesaler”.

Joanel also invites you to visit its new corporate showroom located in the new fashion district of Toronto, at 63 Wingold Ave, Suite 206, Toronto, ON. Vicki Meisner will gladly welcome you and present to you our wide range of products. Please feel free to contact her at: 416-770-6069, or at vmeisner@ joanel.ca or through our website www.joanelinc.ca

w w w. j o u n i e x c l u s i v e . c o m

Unique, practical, high quality handbags and wallets from Scandinavia.

Call 416.839.8484 or email jouni@avecsg.com for more info and purchasing.

MODA SCANDINAVIA LIMITED, 5035 North Service Road, Unit B13, Burlington, ON L7L 5V2 22 Travel Goods, Fashion & Accessories Magazine

McKleinUSA Adds New Women's Fly -Through Bags Mc KleinU SA introd uces its bra nd new women's series add to its Non-W heeled itions and Wheeled bags.

All of these new wo additions can be men's purchase d in six differe nt colours: gre en, black, red, ora ng e, aqua blue, and pin k. The col lec tion is cal led the Ro sev ille; a fly- hot test item in this friendly, 2-in -1 rem thr ou gh, che ckp oin tova ble -wheeled lad ies' laptop case des with a secure, rem igned ova ble padde d sle eve that fits laptop 15.4” in size. This item s up to is one of the ma ny for the professional new and versatile bag on-the -go business s woma n.

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FOSSIL CANADA • Susan Crozier Showroom • 214 King St W, Toronto Email: scrozier@fossil.com 647-788-8615 or 1-866-636-7745

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