riccardo vide
GRAPHIC DESIGN PORTFOLIO
HEY THERE, I AM RIKY I am a triple threat in the creative business world: engineer, entrepreneur and communication designer, passionate about strategic design & branding. Often integrating storytelling in my process of work, which ranges from corporate identities, publications, photographies & illustrations, and digital production for Web & SoMe.
GSA – XO.company MEDIA DESIGN - CREATIVE MANAGEMENT PROFILE Global Startup Awards is the largest independent startup ecosystem competition with the mission to find, recognize and connect the future shapers of the digital age from all around the world. The competition annually selects and awards relevant startups and contributors that have shown outstanding achievements in business and service to the community. MISSION Create a new, efficient and clever digital media presence through impactful and targeted visuals on our main communications' channels (social media and web).
instagram posts for nordic & central european channels
From a first analysis, I worked with the marketing director to identify the issues present on our platforms and work towards a more uniform way of distributing information over our regional and global media channels. The work firstly concentrated on our social media channels, although I discussed some UX decisions regarding our web pages. GSA has an influential social media presence. Our channels are vastly used by the network to gain and spread knowledge about the competition. I created awareness producing several campaigns running over six accounts (1 global + 5 regions) every week. Written contents were continuously tailored depending on the type of SoMe (i.e. briefer on Twitter and IG, more thorough on LinkedIn and Facebook). Anyway, I established since the beginning a visual design language to use even after my internship.
PROBLEM: The brand wasn't strong, and the information was disconnected and repetitive, becoming dull and attracting less audience. SOLUTION: We can showcase our diversity with strategic campaigns using a simple, structured language. STRATEGIC HOW? For example, I released posts about our area of work and the regional expansion. This made it easier for the public to understand if we are currently active in their region, what is the startup panorama in our newly activated countries and why we are working there. On another side, I showed the awards and the startups who previously won, highlighting their successes after GSA. This reinforced not just a connection to our alumni network but also their respective networks and agents. Combining this effort with a strong communication strategy, GSA successfully engaged relevant partners and fundraisers to support our work for the next year (e.g. Amazon and Porsche).
current homepage & navigation
I had a conversation with the CEO to improve the UI/UX of the website, basing it on heuristic evaluations and usability testing. I believe that a few more adjustments and tests still need to be done, but it already contains improvements since a few months ago. PROBLEM: The website presented issues related to the user experience with a chaotic distribution of information on the main page and the subpages. Pages seem old, uncured and contain a lot of useless information, depriving focus on the current, major events of the company. Users found it hard to understand what we do quickly. It's also not clear that GSA is a product of the XO.company, and partners and funders would like to see it somewhere on the website. SOLUTION: I've presented all issues present to improve the main menu, eliminating parts that are not important (e.g. blog, media page, past global grand finales) and focusing on what we offer. The navigation menu has its information redistributed, although we decided to keep the newsletter in the contact section. Instead of placing more information on the landing page, we created a quick call-to-action to reconnect the homepage to the last event, which explains thoroughly what we do. Other changes involved the "about us" section, now clean, and the XO logo, placed in the footer. Although Squarespace presents limitations in terms of design, the interface has been cleaned as well. More visual information has been included (pictures and graphics) with written content, and the typography has been reduced to just two typefaces.
interface adjustments
DANSIC20 BRAND IDENTITY - PHOTOGRAPHY PROFILE DANSIC20 was a project revolving the concept of Mindfulness and Sustainability. The event was designed around an article which highlights that promoting mindfulness could be construed as a policy that contributes both to sustainability and to greater well-being. This event was structured to be physical and retransformed as digital due to the COVID-19 pandemic. Several speakers participated on daily podcasts during the five days of the main event, and a post-event was set up to assess the behavioural change registered in our listeners. MISSION Create a complete visual identity for the project, highlight the volunteers and create digital material for the promotion of the virtual events.
event's brouchure
The logo and the tagline are created as the fundamental elements of the project. LOGO: The design recalls the original logo of the organisation, merging its language with the sustainable and mindful ideals. The leaf branch (the loop) work as the green connector between the two dots, which embody both the present/future, the start of our journey and the end. Moreover the two dots work with negatives to represent the balance/duality (yin and yang) that can lead to harmony. TAGLINE: "Think in Loop". It is a reminder for all to not neglect that our actions have consequences. The choices that the individual make today will affect our future generations, hence we should be mindful in our present to preserve everyone’s future.
partnership letter
social media visual mockups
photography projects
SUSTAINARY ILLUSTRATIONS - MAGAZINE DESIGN PROFILE A global non-profit partnership platform with a goal to improve knowledge & access to sustainable technology by sharing ideas and fostering business innovation. They promote change by offering a variety of services, including campaigns like the SDG Tech Awards, but also by capacity building programs, hubs, and green transition acceleration initiatives. MISSION Creation of physical and media content related to the Green Impact Week, an event in collaboration with the European Union, and production of two editorials (but three covers) .
web banners for the events
Find here the complete magazines: https://issuu.com/sustainary
CUBAN ROOTS BRAND IDENTITY PROFILE Project for an Italian/Cuban couple for a new salsa academy in Copenhagen. As salsa, bachata and other latin dances are not considered a sport yet in Denmark, these are not common to find on Danish land. The need for a new school made by professional that study Salsa from long time is already a strategy of luring potential candidates, but the specialisation of this school over salsa cubana, makes it also peculiar european wise. MISSION Design the logo according to the minimalist taste of the client and posters / t-shirts.
(+45) 50378150 riccardo.vide.dk@gmail.com