Road to Nowhere Process Book

Do the difficult things while they are easy and do the great things while they are small. A journey of a thousand miles must begin with a single step.

-Lao Tzu

Typefaces Gotham- designed by Frere-Jones

Design and Photography by Richard McKaba Assigned by Gary Deckard

The Journey

The Process

At this point, I had yet to decided on a size or a way to really express my pictures in way that captured the feeling and journey in the wholeness.

Final Trials

RALPH WILSON STADIUM

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Ralph Wilson Stadium Capacity: 71,870 Cost: $22 million (1973)

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Surface: A-Turf Titan Opened: August 17, 1973 Former Name: Rich Stadium

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As the day drew to a close, and my dad and I found out how bad Bills traffic can be; a victory for the home team. In a matter of a day, an idea once proposed in the Days Inn, had not only become a reality, but had become one of the greatest things that I can speak of in my college career. Three years of planning, debating its worth, and if the money could be found; all of this culminated into one of the best days I have spent with my father.

The journey was one of early wake-ups, Subways sandwiches, Gatorade, Lays chips, and an expirence and event that I will not soon forget.

My first concept was to use the stadium layout to format the whole booklet, but it was not until I had come to a near finish that I realized that this idea was one that would take much more time to get this idea to a full completion.

This journey was one that had long been planned out.

As a freshman my father and I planned that the year that the NY Giants were to play the Buffalo Bills, him and I would go to the game.

Alot has come and gone, things have changed beyond my own belief, yet on a chilled October morning, my father and I loaded up his van and headed upward to go to a game that had been 2 years in the making.

Ralph Wilson Stadium

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TO

BE

R

RALPH

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WILSON

STADIUM

GIANTS VS BILLS

The overall journey took aproximately 39 minutes to reach the overall destination,

This journey was one that had long been planned out. As a freshman my father and I planned that the year that the NY Giants were to play the Buffalo Bills, him and I would go to the game.

Alot has come and gone, things have changed beyond my own belief, yet on a chilled October morning, my father and I loaded up his van and headed upward to go to a game that had been 2 years in the making.

9:30

Awake and get dressed properly for the game. Next get into the car, and take Central Ave. to Millard Filmore Dr., stay straight as Millard Filmore turns to Vineyard Dr. At intersection with Tops, take a left and stop at Subways for a pre-game meal.

the game took around 3 hours and 30 minutes, then the return trip took nearly 1 hour and 30 minutes due to traffic and rush. It was a long, yet worthwhile travel.

RALPH WILSON STADIUM Capacity: 71,870

10

:00 After getting the sandwichs, turn right back onto Vineyard drive and continue to the intersection with I-90. Get onto I-90 headed west towards Buffalo. Arrive in Buffalo, and head towards Ralph Wilson Stadium.

Cost: $22 million (1973) Surface: A-Turf Titan Opened: August 17, 1973 Former Name: Rich Stadium (1973–1998

IT WAS LIKE BEING SO FAR OUT OF PLACE AS A FAN THAT YOU BECOME A TRUE OBSERVER AND NOT A PARTICIPANT.

A s the day drew to a close, and my dad and I found out how bad Bills traffic can be; a victory for the home team. In a matter of a day, an idea once proposed in the Days Inn, had not only become a

1:00

Kickoff to start the game.

Sitting in seats 3 & 4 in section 310.

Watch the Giants dominate the Bills through 3 quaters, witness the Giants nearly throw it away in the 4th quater.

6

Get back to the car and start :30 the voyage back to Fredonia through traffic and jams. Return to the campus to grab coffee and cool down after nearly triple the time it took to go, to return.

reality, but had become one of the greatest things that I can speak of in my college career. Three years of planning, debating its worth, and if the money could be found; all of this culminated into one of the best days I have spent with my father.

The journey was one of early wakeups, Subways sandwiches, Gatorade, Lays chips, and an expirence and event that I will not soon forget.

Finalized Booklet

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TO

BE

RALPH

WILSON

VS

BILLS

GIANTS

STADIUM

9:30

The overall journey took approximately 39 minutes to reach the overall destination, the game took around 3 hours and 30 minutes, and then the return trip took nearly 1 hour and 30 minutes due to traffic and rush. It was a long, yet worthwhile travel.

found out how bad Bills traffic can be; a victory for the home team. In a matter of a day, an idea once proposed in the Days Inn, had not only become a

Awake and get dressed properly for the game. Next get into the car, and take Central Ave. to Millard Fillmore Dr., stay straight as Millard Fillmore turns to Vineyard Dr. At intersection with Tops, take a left and stop at Subways for a pre-game meal.

reality, but had become one of the greatest things that I can speak of in my college career. Three years of planning, debating its worth, and if the money could be found; all of this culminated into one of the best days I have spent with my father.

After getting the sandwiches, turn right back onto Vineyard Dr. and continue to the intersection with I-90. Get onto I-90 headed west towards Buffalo.

Arrive in Orchard Park, and head towards Ralph Wilson Stadium. Park the car and enjoy the sandwiches.

A s the day drew to a close, and my dad and I

RALPH WILSON STADIUM Capacity: 71,870 Cost: $22 million (1973) Surface: A-Turf Titan Opened: August 17, 1973 Former Name: Rich Stadium (1973–1998)

IT WAS LIKE BEING SO FAR OUT OF PLACE AS A FAN THAT YOU BECOME A TRUE OBSERVER AND NOT A PARTICIPANT.

This journey was one that had long been planned out. As a freshman my father and I planned that the year that the NY Giants were to play the Buffalo Bills, him and I would go to the game.

A lot has come and gone, things have changed beyond my own belief, yet on a chilled October morning, my father and I loaded up his van and headed upward to go to a game that had been 2 years in the making.

10:00

1:00 The journey was one of early wake-ups, Subways sandwiches, Gatorade, Lays chips, and an experience and event that I will not soon forget.

Kickoff to start the game. Sitting in seats 3 & 4 in section 310. Watch the Giants dominate the Bills through 3 quarters, witness the Giants nearly throw it away in the 4th quarter.

6:30

Get back to the car and start the voyage back to Fredonia through traffic and jams. Return to the campus to grab coffee and cool down after nearly triple the time it took to go, to return.

In the end of the project, I ended up going with a much more modern design than I would have expected on the onset of this project.

It was through my usage of the multiple copies, attempting more than one idea, and to abandon my idea to try others to get to this final.

I feel this project really pushed me to work in a way that I had never attempted before and in fact attempted to avoid, yet it was in the one form of design that I actively avoided would have become my finished product and aided in pushing my design to the next level.