Designing Internet Enabled Microwave
Mindmapping
PRIMARY PERSONA Rashmi- A Working Professional Demographic profile
Specific Goals/ Needs
Age: 28 Gender: Female Living with Husband and 1 kid in an Apartment Occupation: Computer Professional Income: 50000-100000 per month Education: College Post-graduate Nationality: Indian
Usage Goals: Save her time in cooking; Help her in Learning new recipes; Fun and Entertainment while cooking; Help and assistance while cooking; Watching her diet & calorie intake; Sharing recipes & getting updates from friends
Psychographics
Emotional Goals: Learning by exploring & doing; Gaining knowledge & mastery in cooking; Entertainment while cooking; A sense of connection with friends even while cooking alone in kitchen Big Picture Goals: Saving precious time while being connected with friends
Belongs to Upper Middle Social Class Active as a content creator and information sharer Attitudes: Early adopter of new technology & trends, Innovator Aptitude and Skills: Fast learning curve, computer and internet savvy Lifestyle Traits: Owns an iphone 4S, Loves driving her Volkswagen Polo Interests & Hobbies: Shopping, Socializing, Watching TV, Loves cooking & trying new recipes, Blogging
Needs & Motivations: Every day she comes back from office and cooks since she is very health conscious. She calls her friends and keeps herself updated on what they are doing as she loves being social. Browsing & saving the recipes on the laptop becomes very messy & uncomfortable. Also her job is demanding and she has to save her precious time. She usually shops her grocery items on her way back home but it becomes difficult for her to carry huge grocery bags
Webographics
Attitude to job/task: Novice to cooking but technology geek
Amount of Internet usage: Several times a day Type of internet usage: Content creation and sharing, Social Networking, Online Shopping and browsing
Familiar with/Anxious about: Gadgets but anxious about efficiency and ease of use
Frustrations and Pain Points: Shopping for huge grocery items instore becomes a pain. Saving & retriving her favorite recipes is a big headache with the exisiting apps. She wants seamless solution for browsing recipes within her kitchen which she can consult while cooking or before cooking
Perceived value: Wants easy and usable product with aesthetics, value and great user experience
SECONDARY PERSONA Mishka- A Bachelorette Demographic profile
Specific Goals/ Needs
Age: 20 Gender: Female Living in shared furnished apartment with friends Occupation: Student Education: College Student Nationality: Indian
Usage Goals: learn cooking; Fun and Entertainment while cooking; Help and assistance while cooking; Getting updates from friends
Psychographics Belongs to Middle Social Class Attitudes: Passion for Gadgets and Technology Aptitude and Skills: Internet savvy Lifestyle Traits: Owns a touchscreen phone, Fast food Lover Interests & Hobbies: Shopping, Socializing, Watching TV, Social Networking
Webographics Amount of Internet usage: Several times a day Type of internet usage: Social Networking, Online Shopping, Ordering food, browsing
Emotional Goals: Learning by exploring & doing; Entertainment while cooking; A sense of connection with friends even while cooking alone in kitchen Big Picture Goals: Learning Cooking from Scratch before getting married Needs & Motivations: Has a very busy routine; Has to travel a lot to her college; Struggles a lot to manage her home and studies; Doesn’t know cooking very well; Finds no time to look out for cooking shows or websites; Orders junk food for herself and friends often. Frustrations and Pain Points: Shopping for huge grocery items instore becomes a pain. Browsing various websites for learning recipes is a pain as there is loads of confusing information. Maintaining list of ingredients mentioned in recipes is difficult. Wasting a lot of time everyday for learning cooking from scattered sources. Prefers friend suggestions for cooking and trying newer recipes. Wants to reduce intake of junk food that she orders everyday online and want nutrition guidance. Attitude to job/task: Novice to cooking but tech savvy Familiar with/Anxious about: Gadgets but anxious about efficiency and ease of use Perceived value: Wants easy and usable product with aesthetics, value and great user experience
Visual Design
Visual Design
Interactions