Real Estate Services Proposal Prepared Especially for:
Richard Vanderbilt 1234 Indigo Way San Antonio For marketing the property located at: 1234 Indigo Way Prepared by: Rick Tankersley Director of Operations
CENTURY 21 Northside 16350 Blanco Road San Antonio, TX 78232
Office: (210) 979-6700 Email: rick.tankersley@ymail.com Fax: (210) 979-0691 Cell: (210) 788-9690 Date: September 22, 2016
Š 2016 Century 21 Real Estate LLC. CENTURY 21Ž and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
September 22, 2016
Richard Vanderbilt 1234 Indigo Way San Antonio Dear Mr: Thank you very much for giving me the opportunity to present the enclosed proposal to market your home. I appreciate the time you spent with me reviewing the features of your home and outlining your financial goals and time considerations. You will receive competent and professional service when you select me and CENTURY 21 Northside to represent you. We will provide you with all the information and resources you need to make your real estate transaction as convenient and hassle-free as possible. I hope you will select me as your agent in this very important transaction. This proposal includes a comprehensive market analysis that will assist us in determining the market value and pricing of your home. I hope the information included on me and CENTURY 21 Northside will confirm that I am best qualified to market your home. Very truly yours,
Rick Tankersley Director of Operations, REALTORÂŽ
Marketing Your Home: Providing Answers Over the course of this presentation, I will provide information about myself and CENTURY 21 Northside:
My experience in selling luxury properties The current market conditions that could affect the market value of your home The key factors and corresponding strategies to sell you home at the right price point and according to your schedule � The benefits of listing your home with a CENTURY 21 Fine Homes & Estates Specialist � Touch on all points you require to assure your confidence in our service � � �
Marketing Your Home: Learning About you My first responsibility is to listen to you. What attracted you to your home? Why are you selling your home? What is the time frame for your move? Is there a factor that calls for an exact deadline? � Are there any challenges that we might have in selling your home? � Are there specific services that you seek from me? � How can I help you feel confident that my services will meet your requirements? � � �
Why CENTURY 21 Northside?
We are specialists in the field of luxury real estate. We understand the nuances of marketing a luxury property. Combine that knowledge with the support and global reach of the CENTURY 21ÂŽ brand, and you've got a winning combination, designed to maximize exposure to efficiently connect buyers and sellers.
Your buyer could come from anywhere in the world. With more than 40 years in business, our brand has built a global network of over 101,000 independent sales professionals in approximately 6,900 offices throughout 78 countries and territories.
century21global.com All C21ÂŽ listings can be searched with language and currency translations, to extend the reach of your property to the predominately international buyers who use the site.
IN 2016 THE CENTURY 21® BRAND RANKED “HIGHEST OVERALL SATISFACTION FOR FIRST-TIME HOME BUYERS, FIRST-TIME HOME SELLERS, REPEAT HOME BUYERS, AND REPEAT HOME SELLERS (Tied in 2016) AMONG NATIONAL FULL SERVICE REAL ESTATE FIRMS, THREE YEARS IN A ROW” Century 21 Real Estate LLC swept the awards by receiving the highest ranking among national real estate companies across all four customer satisfaction segments: • First-Time Home-Buyer Satisfaction • Repeat Home-Buyer Satisfaction • First-Time Home-Seller Satisfaction • Repeat Home-Seller Satisfaction (Tied in 2016)
The CENTURY 21 brand received the highest numerical score among 5 real estate companies for first-time home buyers and sellers, repeat home buyers and sellers (in a tie for repeat home buyer) in the J.D. Power 2014-2016 Home Buyer/Seller Satisfaction Study. 2016 study based on 1,453 total responses, measuring the perceptions and experiences of customers who bought and/or sold a home between March 2015 and April 2016, surveyed February-April 2016. Your experiences may vary. Visit jdpower.com
Leader in Consumer Brand Awareness
In 2016, the CENTURY 21Ž System continued to maintain the highest brand awareness level among consumers presented with a list of other real estate organizations. Q “Please tell me which of these real estate agencies you have ever seen or heard of?� (Base: 1,200 respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years; results significant at a 90% Confidence level) Study Source: 2016 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). - Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted by Millward Brown, a leading global market research organization, from May 4 - May 25, 2016.
The Most Recognized Name in Real Estate
As in previous years, consumers selected the CENTURY 21® System as “the most recognized name in real estate” when presented with a list of real estate agencies. Thirty-five percent of individuals surveyed identified CENTURY 21® as the most recognized brand. The nearest competitor lagged a substantial six percentage points behind. Study Source: 2016 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). - Recognition question based on consumers aware of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted by Millward Brown, a leading global market research organization, from May 4 - May 25, 2016.
The Unique Value of Your Home
In order to take advantage of the comprehensive marketing that the CENTURY 21 Fine Homes & Estates® program offers, it is important that I understand your home as well as you do. The following discussion points will help me see the home through your eyes, and identify the features that might be most attractive to a potential buyer: • What initially drew you to this property? • What features of the home have you especially enjoyed? • What qualities could a buyer (or buyer’s representative) miss during a walk-through that I should know about? Highlighting the unique features and benefits of your home is essential in ensuring that it receives the value it deserves. I can help you to identify what’s trending right now and how your home fits into that picture.
The Two Factors that Sell Homes
Exposure and the right price (dictated by perceived value as well as current market conditions). • The more accurately your home is priced, the more prospects will be attracted to it. • The more people who are exposed to your home, the better the chances of finding the buyer who will pay the most for it.
Pricing Your Home to Sell
Intelligent Pricing By pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.
The Effect of Overpricing Improper pricing may lead to a below market value sale price, or even worse, no sale at all. Your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established.
Activity vs. Timing A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market. Improper pricing at the time of initial listing misses out on this peak interest period and may result in your property languishing on the market.
My Local Advertising Plan
Finding Buyers for Your Home
Online Advertising WSJ.com | luxuryhomes.com | duPontREGISTRY.com | robbreport.com | JamesEdition.com | MANSIONGlobal.com
Print Advertising duPont REGISTRY | Robb Report Home & Style | New York Times Luxury Properties | International New York Times (formerly International Herald Tribune) | Unique Homes | The Economist | CENTURY 21 Fine Homes & EstatesÂŽ Magazine
Collateral Material Postcards, flyers, trifold brochure, business card-sized flyer, 2-sided flyers, 4-sided brochures, Just Listed and Just Sold postcards and notecards
Where Buyers Found the Home They Actually Purchased Last Year
(Only 1% of buyers found their home in the newspaper.) Source: 2015 National Association of REALTORS® Profile of Home Buyers and Sellers
Attracting Buyers
Did you know... • 88% of home buyers use the internet to search for a new home.* • Among buyers who used the internet to search for homes, 44% found the home purchased through the internet.* • 57% of home buyers used a mobile or tablet website or application to search for a home.* • 66% of mobile searchers found the home they ultimately purchased with a mobile application.* • Only 1% of home buyers found the home they purchased in a newspaper.*
More than 500 real estate search websites will feature YOUR property. Your home will not only stand out from others, it will be highly visible to affluent buyers. *2015 National Association of REALTORS® Profile of Home Buyers and Sellers.
A Unique Property Deserves A Unique Property Site By creating a Unique Property Site for each of my listings, I am able to attract online buyers as well as provide local buyers with fast and comprehensive information about your property. These days, it’s easy for properties to get lost among the thousands of real estate listings added to the market each and every day. Your Unique Property Site will ensure that your property stands out from the crowd!
Mobile Ready
People are accessing property websites via their mobile devices more than ever before. That's why I have a mobile version created for every property I list. When a mobile visitor attempts to access your property site, they will be automatically redirected to a mobile version designed specifically for their device!
They can even access your listing details by scanning your very own QR code.
Winning Today’s Connected Consumer Connected consumers - those who drive their home search through a combination of mobile and desktop tools - are the most valuable.* �
The average U.S. Household has 5 connected devices
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79% of consumers will leave a non-mobile optimized site
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View up to 7 different websites during search
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6X more likely to request a showing
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4X more likely to buy a home The technology I use enables me to provide the level of service demanded by today’s consumers, and work with speed, insight and personalization to get my listings sold. * 2014 ZipRealty Home Buyer Survey
My Website and Mobile app
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Leverages the CENTURY 21® Zap state-of-the-art suite of digital products that help attract and engage online consumers. - Website, mobile website and mobile app
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I can add my comments about listings, which is shown to attract more buyers. I can monitor a potential buyer’s activity on the site and predict who is “ready” so I can reach out at the right time.
Full Screen Photos
Your home will be showcased with a beautifully designed slideshow that displays your property FULL SCREEN and tablet-ready! *Photos are the #1 thing that buyers want to see online!
Source: 2015 National Association of REALTORSÂŽ Profile of Home Buyers and Sellers.
Importance of Agent Response Time According to Buyers
100% of Internet Buyers said that agent response time was important.
Source: 2015 National Association of REALTORSÂŽ Profile of Home Buyers and Sellers.
Your Buyers Reach Me In An Instant
We have the technology: LeadRouterSM is a software application that enables me to receive buyer leads for your property from wherever they are, instantaneously.
Keeping You Informed
THE GOLDEN RULERÂŽ Our exclusive "GOLDEN RULER" tool is a listing measurement device. It can provide reports on a regular basis on the number of online consumer views and leads your property listing receives.
Posting Professionally Designed Materials to the Web Social Media and the Web are both powerful tools for generating substantial traffic to your property. My postings are professionally designed to get more buyers to your listing. Your property will stand head and shoulders above the competition.
Market Overview
Factors that Influence the Value of Your Home
Factors that have no impact on the current value of your home: • What you paid for it • Certain investments made in the property • What you want to net from the sale • What those outside the industry believe the property is worth
Comparative Market Analysis Summary Currently On The Market Address 11403 Cat Springs 11026 Anaqua Springs 11010 Anaqua Springs 25306 Miranda Ridge
Style Two Story One Story Two Story One Story
Beds 4 5 4 4
Baths 6 6 5 5
Year 2008 2006 2005 2017
Sqft 7029 6186 6746 6205
Sold Price
List Price $1,695,000 $1,699,000 $1,699,900 $1,725,000
Average of 4 Properties: $1,704,725 Min: $1,695,000 Max: $1,725,000
Median: $1,699,450
Map of Comparable Properties
Ref # 1 2 3 4
Status Currently On The Market Currently On The Market Currently On The Market Currently On The Market
Address 11403 Cat Springs 11026 Anaqua Springs 11010 Anaqua Springs 25306 Miranda Ridge
Comparable Properties Currently On The Market
11403 Cat Springs List Price: $1,695,000 DOM: 3 List$ SqFt: $241 Sold$ SqFt: Subdiv: Anaqua Springs R Year Built: 2008 SqFt: 7029 Lot: Corner Bedrooms: 4 Style: Two Story Pool: In Ground Pool Bathrooms: 6 Style: Spanish Inter: Three Living Are Heat: Central Extr: 4 Sides Masonry Inter: Separate Dining Air: Three+ Central Prkng: Three Or More Ca Inter: Eat-In Kitchen Frpl: Two Floor: Carpeting Exter: Patio Slab Frpl: Family Room Floor: Ceramic Tile Exter: Covered Patio Remarks: Impressive Custom Built Stadler Estate Nestled On 1.64 Premium Corner LotWith Space To Expand!Sophisticated Entry To Study. Modern & Open Gustavo Arredondo Design.Entertainer's Floorplan Highlighted By Mediterranean Features.Stylish Open Kitchen.Private Master Retreat With Designer Ensuite & Massive Walk In Closet!Luxurious Sized Secondary Bedrooms!
Currently On The Market
11026 Anaqua Springs List Price: $1,699,000 DOM: 836 List$ SqFt: $275 Sold$ SqFt: Subdiv: Anaqua Springs R Year Built: 2006 SqFt: 6186 Lot: Bedrooms: 5 Style: One Story Pool: In Ground Pool Bathrooms: 6 Style: Contemporary Inter: Two Living Areas Heat: Central Extr: 4 Sides Masonry Inter: Separate Dining Air: Three+ Central Prkng: Three Or More Ca Inter: Eat-In Kitchen Frpl: Three+ Floor: Wood Exter: Frpl: Gas Floor: Other Exter: Remarks: One Story Contemporary Chalet Custom Home, 5 Bdrms, 5 1/2 Baths On 2.04 Acres.Trowled Walls, Large Gallery Entrance W/Massive Glass & Metal Front Doors. Rock Accents, Cathedral, Groin & Other Magnificient Ceilings. Enormous State Of The Art Kitchen W/Granite, Large Island That Opens To A Fam Rm. Master Bdrm W/Sitting Area, Fireplace & Mini Kitchen + Exercise Area.
Currently On The Market
11010 Anaqua Springs List Price: $1,699,900 DOM: 184 List$ SqFt: $252 Sold$ SqFt: Subdiv: Anaqua Springs R Year Built: 2005 SqFt: 6746 Lot: Bluff View Bedrooms: 4 Style: Two Story Pool: In Ground Pool Bathrooms: 5 Style: Split Level Inter: Three Living Are Heat: Central Extr: 4 Sides Masonry Inter: Liv/Din Combo Air: Three+ Central Prkng: Three Or More Ca Inter: Eat-In Kitchen Frpl: Three+ Floor: Carpeting Exter: Private Tennis Frpl: Family Room Floor: Marble Exter: Patio Slab Remarks: Spectacular Old World Villa With Unforgettable Sunset Views Of The Hill Country.OutdoLiving Is 5-Star Resort Worthy Incl Covered Flagstone Patios, Outdoor Kitchen, Pool, Spa, Waterfall, Outdoor Fireplace And Lighted Sports Crt W/Tennis & Hoops. Impressive Interior With Hardwood And Cast Stone Floors, Hand Crafted Wood Beams,Top Chef Kitchen,Study With Fireplace.
Comparable Properties Currently On The Market
25306 Miranda Ridge List Price: $1,725,000 DOM: 14 List$ SqFt: $278 Sold$ SqFt: Subdiv: Anaqua Springs R Year Built: 2017 SqFt: 6205 Lot: Corner Bedrooms: 4 Style: One Story Pool: In Ground Pool Bathrooms: 5 Style: Spanish Inter: Three Living Are Heat: Central Extr: 4 Sides Masonry Inter: Air: Two Central Prkng: Three Or More Ca Inter: Frpl: Three+ Floor: Ceramic Tile Exter: Patio Slab Frpl: Living Room Floor: Wood Exter: Covered Patio Remarks: New Transitional Architecture By Gustavo Arredondo And Diamante Custom Homes.6,200 Sf Open Concept Single Story Plan On A Gorgeous Corner Greenbelt Lot. Plans Already Complete Feature A Split Master Suite, 3 Living Areas, Huge 3 Car, 2 Entertaining Bars, Gameroom With Juice Bar For The Kids, Large Chef's Kitchen With Butler's Area, Planning Center, Split Guest Ensuite.
Currently On The Market 11403 Cat Springs List Price: $1,695,000
DOM: 3
Property Details Subdiv: Anaqua Springs R Year Built: 2008 Style: Two Story Style: Spanish Exterior: 4 Sides Masonry SqFt: 7029 Bedrooms: 4 Bathrooms: 6 Parking: Three Or More Ca Heat: Central Fuel: Electric Air: Three+ Central Fireplace: Two Fireplace: Family Room Int Feat: Three Living Are Int Feat: Separate Dining Int Feat: Eat-In Kitchen Floors: Carpeting Floors: Ceramic Tile Ext Feat: Patio Slab Ext Feat: Covered Patio
Description Impressive Custom Built Stadler Estate Nestled On 1.64 Premium Corner Lot With Space To Expand!Sophisticated Entry To Study. Modern & Open Gustavo Arredondo Design.Entertainer's Floorplan Highlighted By Mediterranean Features.Stylish Open Kitchen.Private Master Retreat With Designer Ensuite & Massive Walk In Closet!Luxurious Sized Secondary Bedrooms!Cutting Edge Theater&Huge Game Room With Wetbar!Resort Style Backyard With Gorgeous Covered Patios,Stone Features,Grotto,Waterfalls,Fireplace & Outdoor Kitchen!
Currently On The Market 11026 Anaqua Springs List Price: $1,699,000
DOM: 836
Property Details Subdiv: Anaqua Springs R Year Built: 2006 Style: One Story Style: Contemporary Exterior: 4 Sides Masonry SqFt: 6186 Bedrooms: 5 Bathrooms: 6 Parking: Three Or More Ca Heat: Central Fuel: Natural Gas Air: Three+ Central Fireplace: Three+ Fireplace: Gas Int Feat: Two Living Areas Int Feat: Separate Dining Int Feat: Eat-In Kitchen Floors: Wood Floors: Other Ext Feat: Ext Feat:
Description One Story Contemporary Chalet Custom Home, 5 Bdrms, 5 1/2 Baths On 2.04 Acres. Trowled Walls, Large Gallery Entrance W/Massive Glass & Metal Front Doors. Rock Accents, Cathedral, Groin & Other Magnificient Ceilings. Enormous State Of The Art Kitchen W/Granite, Large Island That Opens To A Fam Rm. Master Bdrm W/Sitting Area, Fireplace & Mini Kitchen + Exercise Area. Luxurious Master Bath W/Spa Tub, Grand Walk-In Shower, Huge Closets, His/Her Granite Vanities, Large Office, Pool/Spa/Outdoor Kitchen.
Currently On The Market 11010 Anaqua Springs List Price: $1,699,900
DOM: 184
Property Details Subdiv: Anaqua Springs R Year Built: 2005 Style: Two Story Style: Split Level Exterior: 4 Sides Masonry SqFt: 6746 Bedrooms: 4 Bathrooms: 5 Parking: Three Or More Ca Heat: Central Fuel: Electric Air: Three+ Central Fireplace: Three+ Fireplace: Family Room Int Feat: Three Living Are Int Feat: Liv/Din Combo Int Feat: Eat-In Kitchen Floors: Carpeting Floors: Marble Ext Feat: Private Tennis Ext Feat: Patio Slab
Description Spectacular Old World Villa With Unforgettable Sunset Views Of The Hill Country.Outdo Living Is 5-Star Resort Worthy Incl Covered Flagstone Patios, Outdoor Kitchen, Pool, Spa, Waterfall, Outdoor Fireplace And Lighted Sports Crt W/Tennis & Hoops. Impressive Interior With Hardwood And Cast Stone Floors, Hand Crafted Wood Beams,Top Chef Kitchen,Study With Fireplace. Awesome Craft Room/Mud Room/Laundry Combo. Master Suite Is Memorably Beautiful. 22-Ft Ceilings In Master Bath W/Exercise Rm And Night Kitchen.
Currently On The Market 25306 Miranda Ridge List Price: $1,725,000
DOM: 14
Property Details Subdiv: Anaqua Springs R Year Built: 2017 Style: One Story Style: Spanish Exterior: 4 Sides Masonry SqFt: 6205 Bedrooms: 4 Bathrooms: 5 Parking: Three Or More Ca Heat: Central Fuel: Electric Air: Two Central Fireplace: Three+ Fireplace: Living Room Int Feat: Three Living Are Int Feat: Int Feat: Floors: Ceramic Tile Floors: Wood Ext Feat: Patio Slab Ext Feat: Covered Patio
Description New Transitional Architecture By Gustavo Arredondo And Diamante Custom Homes. 6,200 Sf Open Concept Single Story Plan On A Gorgeous Corner Greenbelt Lot. Plans Already Complete Feature A Split Master Suite, 3 Living Areas, Huge 3 Car, 2 Entertaining Bars, Gameroom With Juice Bar For The Kids, Large Chef's Kitchen With Butler's Area, Planning Center, Split Guest Ensuite, Sparkling Resort Style Pool, Private Backyard, & Hike/Bike Park In Front! Soaring Ceilings With Custom Treatments Will Blow You Away.
Comparative Market Analysis 11403 Cat Springs
Status List Price List$ SqFt Sold Price Sold$ SqFt
11026 Anaqua Springs
11010 Anaqua Springs
25306 Miranda Ridge
N $1,695,000 $241
A $1,699,000 $275
A $1,699,900 $252
A $1,725,000 $278
3 Anaqua Springs R 2008
836 Anaqua Springs R 2006
184 Anaqua Springs R 2005
14 Anaqua Springs R 2017
Style Style Exterior SqFt Bedrooms
Two Story Spanish 4 Sides Masonry 7029 4
One Story Contemporary 4 Sides Masonry 6186 5
Two Story Split Level 4 Sides Masonry 6746 4
One Story Spanish 4 Sides Masonry 6205 4
Bathrooms Parking Heat Fuel Air
6 Three Or More Ca Central Electric Three+ Central
6 Three Or More Ca Central Natural Gas Three+ Central
5 Three Or More Ca Central Electric Three+ Central
5 Three Or More Ca Central Electric Two Central
Fireplace Fireplace Int Feat Int Feat Int Feat
Two Family Room Three Living Are Separate Dining Eat-In Kitchen
Three+ Gas Two Living Areas Separate Dining Eat-In Kitchen
Three+ Family Room Three Living Are Liv/Din Combo Eat-In Kitchen
Three+ Living Room Three Living Are
Floors Floors Ext Feat Ext Feat Ext Feat
Carpeting Ceramic Tile Patio Slab Covered Patio Bar-B-Que Pit/Gr
Wood Other
Carpeting Marble Private Tennis Patio Slab Covered Patio
Ceramic Tile Wood Patio Slab Covered Patio Gas Grill
In Ground Pool Corner Slab Water System Septic
In Ground Pool
In Ground Pool Bluff View Slab Water System Septic
In Ground Pool Corner Slab Water System Aerobic Septic
Contract Date Sold Date DOM Subdiv Year Built
Pool/Spa Lot Foundation Water/Sewer Water/Sewer
Slab Water System Septic
Comparative Market Analysis Statistics Graphic Analysis of Currently On The Market Properties
Summary Statistics of 4 Properties: Average Price: High Price: Low Price: Median Price: Average $ per SqFt: Average Year Built: Average Days On Market:
$1,704,725 $1,725,000 $1,695,000 $1,699,450 $261.50 2009 259
In Conclusion When you choose Rick Tankersley you will receive:
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Excellent service and support.
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A market analysis of your home.
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A winning marketing plan.
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Every effort to sell your home promptly.
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The resources of CENTURY 21 Northside.
List Your Home Now with Rick Tankersley!
Rick Tankersley Office: (210) 979-6700 Email: rick.tankersley@ymail.com Fax: (210) 979-0691 Cell: (210) 788-9690
© 2016 Century 21 Real Estate LLC. CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
Next Steps
Thank you for taking the time to review my plan to sell your home. Do you have any questions about what we have discussed? Are you ready to list your home with CENTURY 21 Northside and me?
Exceptional Listings. Exclusive Service. Extraordinary Results.
Š 2016 Century 21 Real Estate LLC. CENTURY 21Ž and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.