Friends

Friends is a non-profit organization with a mission to stop bullying and other forms of harassment within schools, preschools, and sports clubs throughout Sweden. Since 2014, there has been a long-term collaboration between Friends and Bok-Makaren. Some of our collaborations are listed below:

• Alfie’s Friendship box contains educational materials that playfully and pedagogically involve children in securit work to promote a safe preschool.

• Every year, Friends sells a Christmas calendar that features ideas for kind actions in every window. In 2022, Alfie Atkins and his friends were guests in this calendar.

• In 2022, the Libero Friendship Edition featuring Alfie Atkins and his friends was launched. Libero supported Friend’s work through the campaign.

• With the Friendship Day, Friends, Bok-Makaren, and Raben & Sjögren aim to create a day to celebrate friendship. Friends provide tools and support for thematic work in preschools they can use before and afer the Friendship Day.

Selected licensing products