Conducting our business responsibly

Rights & Brands is proud of its founding principles, mission and core values and believes that its excellent reputation contributes to its business success. Rights & Brands supports a culture of fairness, transparency, responsibility and integrity in all its business activities. Rights & Brands strives to minimize the impact from our own operation on the environment, leads by example and continues to spread the value of nature through the stories we represent. This is reflected in our business decision, projects and actions. We give back to society through projects that are in line with the above.

To help our Team Members understand their responsibilities, this Code outlines the following key ethical principles:

Compliance with laws and regulations

Rights & Brands is committed to full compliance with all applicable laws and regulations of relevant countries.

Each Team Member will make sure to be accustomed with the laws and regulations that governs each individual task and to follow them.

Understanding the spirit of the code is essential

Rights & Brands Team Members commit to applying situational awareness, the understanding how to act in a particular situation, in line with this Code, also when there are no given instructions available.

The following questions give guidance:

What was your first impression and are you comfortable with the issue or decision?

Is it legal and sustainable?

Is it consistent with our Values, Code, Policies and Instructions?

How would others see and assess your actions and their consequences?

If you are still unsure, ask for senior advice.