Maintaining competitive advantage

Intangible assets and information security

Intellectual property refers to creations of the human mind that are protected by various national laws and international treaties, including copyrights, patents, trademarks, trade secrets, designs, logos, know-how and other intangible industrial or commercial property.

Rights & Brands’ clients are creators, originators and/or rights holders of intellectual property. This intellectual property is their most valuable asset and the very foundation of our business. Rights & Brands is committed to safeguarding trade secrets and intellectual property and defends any challenge, misuse or misappropriation of them vigorously.

In the same way that Rights & Brands expects others to observe Rights & Brands rights, Rights & Brands is committed to avoiding unlicensed or unauthorized use or misappropriation of intellectual property that validly belongs to others.

It is important to safeguard Rights & Brands’ confidential or business-critical information as any unauthorized use may seriously harm Rights & Brands’ business.

Rights & Brands respects the trade secrets and intellectual property that originators/ creators and copyright holders as well as customers or other partners have entrusted to Rights & Brands for business purposes. It is the responsibility of our Team Members to protect and maintain the confidentiality of such information, and practice caution in all communication, for instance in social media and to other stakeholders.

Tangible assets

Rights & Brands is committed to managing and safeguarding its assets no matter where they are located, stored, used or shown. All our Team Members must protect company assets, such as equipment, inventory, supplies, cash and information, by treating company assets with the same care you would if they were your own. Company assets and resources may only be used to conduct company business. Our Team Members never use company assets other than for legitimate business or other authorized purposes.

Act in the best interest of the company!

Do not compete with Rights & Brands in any form

Do not resell products you have acquired using Rights & Brands employee benefits (unless an old, used product)

Do not allow your personal, financial, or political activities to influence or be perceived to influence the way you do your job at Rights & Brands

Do not conduct personal business deals with your friends or family on behalf of Rights & Brands

Keep your business social media communication neutral, in line with this Code of Conduct and separated from your private social media communication.