PRELIMINARY PLANNING
INSPIRATION
THE GRAND BUDAPEST HOTEL
A FILM BY WES ANDERSON, THE GRAND BUDAPEST HOTEL , IS A MOVIE SET IN THE 1930S AT A EUROPEAN SKI RESORT. THE CINEMATIC FILM IS CENTERED AROUND THE TRIBULATION OF A CONCIERGE AND A LOBBY BOY.
DESIGN CONCEPT
CONCEPT
WHILST MAINTAINING THE AESTHETICS OF THE MOVIE THROUGH THE COLOR PALLET AND THE OVERALL AMBIANCE, INSPIRATION DRAWS FROM THE CULTURE OF THAILAND - THE ORIGINATION OF THE CUISINE.
BRANDING STATEMENT
Reflecting the film, the brand need to be crisp but quirky. The restaurant name, Zero, is an ode to the name of the lobby boy in the movie. The physical logo is noodles being plucked out of a circle - which imitates the number zero and showcases the cuisine.
The primary color of Zero is deep red, which is a staple color from The Grand Budapest Hotel.
Zero gives you a taste of Thailand through its many authentic Thai dishes and beverages.
SOUP
13 | TOM YAM KUNG
spicy shrimp soup with lemon grass, cilantro and mushrooms
13 | TOM KHA KUNG
spicy shrimp soup with coconut milk
10 | TOM YAM KAI
spicy chicken soup with mushrooms
10 | TOM YAM HED
chicken soup with coconut milk & mushrooms
20 | KEANG DENG KAI
STARTERS
8 | POH PIA KAI
Deepfried chicken spring rolls
8 | POH PIA JAY
Deepfried vegetable spring rolls
11 | TOD MAN PLA
Homemade fishcakes with fresh Thai basil
9 | SATEH KAI
Chicken satay Thai style
SALAD
10 | SOM TAM THAI
spicy Thai papaya salad
12 | YAM NEUA
spicy Thai beef salad with cucumber, tomato, onions & lime
12 | LAAP KAI
spicy chicken salad
12 | LAAP MOE
spicy pork salad
DISHES
chicken with red curry, eggplant & bamboo
18 | KAI PAD KING
fried chicken with ginger
20 | NEUA KRAPRAUW
spicy beef with Thai basil, bamboo, and mushrooms
22 | MASSAMAN NEAU
beef with massaman curry, potatoes, onion & carrot
25 | MOE KRAPRAUW
spicy fried porkmeat with Thai basil
bamboo, yardlong beans & mushrooms
22 | MOE KRATIAM
fried pork meat with garlic, white pepper & cabbage
28 | PED KRAPRAUW
spicy fried duck with Thai basil, bamboo, yardlong beans & mushrooms
30 | KEANG PED PET YANG
roasted duck with red curry & pineapple
30 | PLA PRIEUW WAAN
fish filet in sweet & sour sauce with cucumber, pineapple, tomato & onion
32 | CHU CHI PLA
fish filet with red curry, eggplant, lemon grass & exotic herbs
LOCATION
MALIBU, CALIFORNIA
RESEARCH OF LOCATION
HISTORY
MALIBU WAS ORIGINALLY OWNED PRIVATELY BY A FAMILY AS A RANCH, UP UNTIL THEY WERE FORCED TO SELL IT TO THE STATE LITTLE BY LITTLE.
THE COASTAL TOWN IS WORLD RENOWN FOR ITS TOPOGRAPHY AND VIEWS, DRAWING IN TOURIST FROM NEAR AND FAR.
CLIMATE
THE MEDITERRANEAN CLIMATE MAKES FOR WARM AND DRY SUMMERS WITH AN AVERAGE TEMPERATURE OF 71°F.
TEMPERATURES AND WEATHER PATTERNS ARE GREATLY INFLUENCED BY THE PACIFIC OCEAN.
DEMOGRAPHICS
RACE: 91.5% CAUCASIAN, 1.2% BLACK AMERICAN, 1.2% INDIGENOUS, 2.6% ASIAN, 0.1% PACIFIC ISLANDER, AND 4.5% OTHER RACES.
AGE: 18.7% <18, 8.4% 18-24, 18.1% 25-44, 36.4% 45-64, 18.4% >65
MEDIAN HOUSEHOLD INCOME: $133,869
SPACE PLANNING
DINING
PRIVATE DINING
ATRIUM DINING
RESTROOMS
COURTYARD
HOST
CONSTRUCTION DOCUMENTS
FLOOR PLAN
RENDERED FLOOR PLAN
DINING
PRIVATE DINING
ATRIUM
BAR + LOUNGE HOST
COURTYARD
REFLECTED CEILING PLAN
REFLECTED CEILING PLAN
REFLECTED CEILING PLAN
REFLECTED CEILING PLAN
RENDERS
ISOMETRIC
FINISHES AND MATERIALS THROUGHOUT THE SPACE DRAW FROM THE PALLET OF THE GRAND BUDAPEST HOTEL - THE INSPIRATION BEHIND THE SPACE.
UPON ENTERING THE RESTAURANT,AWAITS A HOST STAND - WHICH REFLECTS THAT OF A HOTEL LOBBY CHECK IN DESK.
BAR + LOUNGE HALL
TRAFFIC FLOWS THROUGH THE GRAND HALLWAYS, CREATED BY STATELY COLUMNS AND DOUBLE BARREL VAULTS.
CASUAL BOOTH DINING
FOR SMALL PARTIES, NON-TRADITIONAL BOOTH SEATING IS IMPLEMENTED, MAKING THE SPACE MORE OPEN AND WELCOMING.
BAR + LOUNGE
THE GLOSSY RED OF THE BAR REPRESENTS THE CHECK-IN DESK IN THE MOVIE THE SPACE IS INSPIRED BY.
BAR + LOUNGE DETAILS
THE PALLET AND TEXTURE OF THIS SPACE IS INTENDED TO INFLUENCE THE FEELING OF RELAXATION.
ATRIUM HALL
THE HALL CONTINUES TO MAKE A PASSAGE WAY TO THE REST OF THE RESTAURANT.
ATRIUM
THE MOST OPEN AND AIRY SPACE ALLOWS FOR NATURAL LIGHT IN AND A PERFECT VANTAGE POINTS FOR THE ALLURING MALIBU SUNSETS.
ATRIUM DETAILS
THE LARGE, PLUSH DINING CHAIRS AND THE TASK LAMPS ALLOW SUCH A GRANDIOSE SPACE TO FEEL INTIMATE.
THE SUBTLE FINISHES OF THE DINING AREA ALLOW FOR THE ARCHITECTURE OF THE SPACE TO BE THE DOMINANT ATTRACTION.
DINING DETAILS
DINING DETAILS
BANQUETTE AND BOOTH SEATING GRANTS COMFORT TO GUESTS.
SUBTLE FURNISHINGS WERE CHOSEN IN THE SPACE TO FOCUS THE ATTENTION ON THE VIEWS WITHOUT LOOSING COLOR. DIRECTOR CHAIRS ARE USED IN THE OUTDOOR SPACE AS A NOD TO WES ANDERSON.
FOR LARGER PARTIES WISHING TO SIT OUTSIDE, THE LARGE TABLES MEET THEIR REQUEST. THE FOOD TRUCK BAR IS CONVENIENTLY NEAR THE PATIO.
COMFORT AND DURABILITY ARE INTEGRATED INTO THE FURNISHINGS.
COURTYARD DETAILS
OVERLOOKING THE PACIFIC OCEAN, THE COURTYARD IS THE PRIMARY PLACE TO WATCH THE EVENING SUN.
FOOD TRUCK
A LARGE ATTRACTION TO ZERO, THE FOOD TRUCK BAR IS PARKED RIGHT OUTSIDE THE COURT YARD. THE BAR SERVES BEVERAGES THAT ORIGINATE FROM THAILAND. THE FOOD TRUCK CAN BE RENTED FOR CATERING AT WEDDINGS, PARTIES, FUNDRAISERS, AND MANY MORE SOCIAL GATHERINGS.