8 Steps to Choose a Reliable Trade Fair for

8 Steps to Choose a Reliable Trade Fair for Your Export Business

By Shrey Kaushik

There are a plethora of International Trade Fairs out there in the world.

There is a Trade Fair for all kinds of businesses like general fairs, specialized Trade Fairs, National and International, Special Events, Permanent Events, etc.

It can be a little tricky to choose the most suitable Trade Fair for your Export Business.

For instance, you cannot just participate in a clothingspecial Trade Fair if you are an Agro Exporter.

Therefore, it becomes of the utmost importance to choose a relevant Trade Fair for your Export Business.

Before you participate in any sort of Trade Fairs, it is recommended that you understand your forte and the right niche of your business.

This is because, after comprehending this, it will be easy for the Business Owners to fi nd a suitable Trade Fair.

An appropriate Trade Exhibition will aid you as an Exporter to enhance your sales for the long term.

Trade Fairs oႇ er a tonne of benefi ts that one should notice deliberately which involve brand awareness, building corporate image, widening business contacts, fi nding the best distribution channel, exposure, etc.

However, as we are aware that fi nding a suitable Trade Exhibition can be daunting, therefore, we have summed out few points for you.

After reading these points, you will be able to fi nd the a suitable Trade Fair for your business.

So, without wasting any time let’s get to Business.

Criteria to Choose a Suitable Trade Fair for an Exporter 1. Setup your Intent

The foremost thing one should work on before even starting to choose a Trade Fair is to set up your intent of participation.

Understand what are your objectives and strategies for exhibiting your export business.

Classify your goals, which can be anything from if you want to increase the sales, launch a new product, strengthen your customer relationship or it can simply seek exposure.

Hence, it will be possible to dive into the selection process only after you set up your goals and objectives.

By doing so, it will be crystal clear for you to decide about what type of Trade Fair you should exhibit in.

The confusion regarding the same may not appear after setting up your intent of participation.

Therefore, strengthening your goals and objectives may help you in the long run.

2. Analyze your Options

After setting up your goals and objectives, you should then work on analyzing the options or variety of Trade Fairs of your niche that are available around the globe.

You must already be aware of the fact that there are a variety of Trade Fairs and Exhibitions that exist across the market.

Although, you must keep this in mind that not all of them are going to be fruitful for your Export Business.

Instead of searching for Trade Fairs on various websites, it is benefi cial to fi nd one website that will summarize all Trade Fairs.

This will save a lot of your time and energy as all the information will be provided to you under one roof.

Hence, it is recommended by the experts to categorize the available Trade Fairs that will enhance and fulfi ll your expectations.

3. Channelize your Research

This step requires an activation of the inner Sherlock in you.

Once the goals are set and you have zeroed down to a fewer options, you can then proceed with focusing on the chosen Trade Fairs.

This way, you will be able to channelize your thinking in selecting a trade event that will give you optimum results.

Additionally, it is also signifi cant to learn about the statistics of the event available on the Event Website.

Along with that, you should also study the event demographics and whether or not is the event is suitable to fulfi ll your goals and objectives.

Doing so, the options of events will narrow down to a further few, making it a lot more easier to choose comparatively.

4. Understand the History of the Event

Now that you have a limited variations to choose from, it’s time to dig a little more deep into the history of these exhibitions.

Determine the age of the event’s existence. Check if the event is taking place for the fi rst time or if has been conducted for several years.

This is because, the history of a thing speaks for itself than anything else. It acts like facts from the past.

While understanding this, you will also be able to signify the type of audience which attends such events and what kinds of speakers talk at these exhibitions.

Additionally, the exhibition can prove to be an exposure booster for your Export Business if the concerned Trade Fair is well-publicized.

Leadingly, an Event’s Reputation tends to attract successful and renowned personalities and experts from the industry that will eventually boost your promotion level.

5. Determine your Budget

It is highly crucial to keep in mind that you should not overspend on your Trade Fair participation while incurring losses.

Study your books of accounts so that you fi nd a fi gure that is stored as reserves and surplus.

When you develop the estimated cost of participation for a Trade Fair, there will be varied types of expenses to consider.

These expenses can involve the registration fees, logistics of the products, hotel expenses, travel expenses, emergency funds, giveaways, marketing expenses, and a lot more.

This assists in being prepared before any disaster or mishap of your budget takes place.

Moreover, this also allows you to handle all sorts of fi nancial surprises.

You should always make sure to plan ahead of time before things start going out of hand.

6. Study the Audience

The type of attendees which come at the event tells you more about it than everything else.

In general, this is the reason why studying the audience has to be a vital step to perform before registering for the event.

from page 11

You will get to know that a particular exhibition is an important one if its audience is fi lled with top Industry Owners and best Supply Chain Distributors.

Hence, you should prioritize all the Trade Exhibitions depending on these benefi ts.

Keep the Trade Fairs of utmost benefi ts at top and make sure you give your best to participate in such events.

Additionally, if there are press opportunities, make sure to send them your company information in advance so the media can cover all the latest footage.

This may eventually lead you to have a higher Return on Investment (ROI) than the previous year.

7. Feasibility

Now that all the above points are taken care of, you should further move towards checking the logistic feasibility and its budget-friendliness.

This is a vital step that tells you whether your plan has a successful future or not.

When we say logistic feasibility, it means whether the event provides labour for dismantling the booth or shipping and if the drayage services are included or not.

The feasibility tells us if the Trade Fair can be pulled oႇ easily without letting your business suႇ er with an extra fi nancial cost.

Your vision should always be based on fi nding a perfect balance between logistic feasibility and a wellsuited event as nothing can get worst than logistic nightmares.

If you wish to enhance your Return on Investment, it is compulsory but to consider all these points.

8. Analyze opportunities

Every Trade Fair or event has diႇ erent types of opportunities.

Some trade events can have press exposure while others may have the perfect audience that you are looking for.

Moreover, there can be events that are the most suitable but you may face logistics feasibility issues with them.

This is the reason how noting all of the above things will prove to give you a clear and bird-eye view of the whole situation.

Opportunities can come knocking at your door in various disguises, it is your job to fi nd an optimum choice to grab onto.

Summary

After reading all the above points, you must have understood that thorough research and digging will give you an idea of what is better and what is not.

These steps are completely interdependent and hence, it is suggested not to miss out on any of it. These steps remain the same for all small, medium, and large size exporters. The exporters now know that all aspects like history, demographics, seminars, competitors, experts visit, type of audience, logistic feasibility, etc. are all equally important.

www.expohour.com/blog/steps-to-choose-areliable-trade-fair Image credits: hortidaily.com, worldtourismwire. com, store.thehungerstore.thegreatergood.com, 10times.com, discount99.us/Morrocan Textiles