Business
8 Steps to Choose a Reliable Trade Fair for Your Export Business By Shrey Kaushik
There are a plethora of International Trade Fairs out there in the world. There is a Trade Fair for all kinds of businesses like general fairs, specialized Trade Fairs, National and International, Special Events, Permanent Events, etc. It can be a little tricky to choose the most suitable Trade Fair for your Export Business. For instance, you cannot just participate in a clothingspecial Trade Fair if you are an Agro Exporter. Therefore, it becomes of the utmost importance to choose a relevant Trade Fair for your Export Business. Before you participate in any sort of Trade Fairs, it is recommended that you understand your forte and the right niche of your business. This is because, after comprehending this, it will be easy for the Business Owners to find a suitable Trade Fair. An appropriate Trade Exhibition will aid you as an Exporter to enhance your sales for the long term.
Trade Fairs o er a tonne of benefits that one should notice deliberately which involve brand awareness, building corporate image, widening business contacts, finding the best distribution channel, exposure, etc. However, as we are aware that finding a suitable Trade Exhibition can be daunting, therefore, we have summed out few points for you. After reading these points, you will be able to find the a suitable Trade Fair for your business. So, without wasting any time let’s get to Business.
Criteria to Choose a Suitable Trade Fair for an Exporter 1. Setup your Intent The foremost thing one should work on before even starting to choose a Trade Fair is to set up your intent of participation. Understand what are your objectives and strategies for exhibiting your export business. Classify your goals, which can be anything from if you want to increase the sales, launch a new product, strengthen your customer relationship or it can simply seek exposure. Hence, it will be possible to dive into the selection process only after you set up your goals and objectives. By doing so, it will be crystal clear for you to decide about what type of Trade Fair you should exhibit in. The confusion regarding the same may not appear after setting up your intent of participation. Therefore, strengthening your goals and objectives may help you in the long run.
2. Analyze your Options After setting up your goals and objectives, you should then work on analyzing the options or variety of Trade Fairs of your niche that are available around the globe. You must already be aware of the fact that there are a variety of Trade Fairs and Exhibitions that exist across the market. Although, you must keep this in mind that not all of them are going to be fruitful for your Export Business.
10
July-August 2020
DAWN
www.africanbusinessassociation.org
