harmony
by
harmony is a book of pictorial meditations showing minimalist sumi-e paintings in black and red ink. Each page features a hand painted image designed to provide a sense of calm and rest the consciousness from words. The book will sell with a matching desk calendar.
harmony. Harmony is produced by LeFleur Publishing. The branding was created for the publishing company. The book is one of its products.
the palette harmony will be published in a black, white and red colour scheme. It will be kept minimalist and kept as simple as possible. Pertinent information in the book and the packaging will be in teal and white.
calligraphy and fonts
calligraphy
page 05
calligraphy and fonts
the fonts
page 06
the logos
Sumi-e is Japanese ink painting. 20 sumi-e paintings will be displayed in the book. The images were painted to evoke meditation.
18 positive power words were selected for inclusion in the book.
18 positive power words were selected for inclusion in the book.
the calendar
desktop calendar A matching desktop calendar will be sold with the book to give the book some practicality as well as insight.
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the packaging Box, mailing label and wrap. The box forms part of the product as a stand.
the stationery
• Letterhead • Invoice • DL Envelope • Business Card
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the stationery
• Letterhead • Invoice • DL Envelope • Business Card
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the stationery
• Letterhead • Invoice • DL Envelope • Business Card
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the stationery
• Letterhead • Invoice • DL Envelope • Business Card
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the web site
June is PTSD month and June 27 is PTSD day. The book and calendar will be released in June in conjunction with PTSD month.
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social media
June is PTSD month and June 27 is PTSD day. The book and calendar will be released in June in conjunction with PTSD month.
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the event
PTSD awareness month The launch of the book coincides with PTSD awareness month in June 2017. The integrated media campaign will focus on mental health and in particular, PTSD across several social media platforms.
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the store
The store concept is designed to promote calm and comfort
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project timeline
planning
production
promotion
The planning phase will last 4 weeks and overlap the production phase
The book has to be produced promptly because it has to be sent to print at Blurb.
Integrated media promotion will encompass social media, a web site and an event.
week 1
phase 1 – plan phase 2 – produce phase 3 – promote
27/02
week 2
week 3
week 4
week 5
week 6
week 7
week 8
week 9 week 10 week 11 week 12
24/03 14/03
21/04 13/04
01/06
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thank you.