01/ INTRODUCTION
The campaign is a joint project between the Brisbane City Council and the Gold Coast City Council to promote responsible pet ownership in South East Queensland. The project aims to educate in order to reduce: 1. feral cats and making a save environment for native animals via a “Feral Peril” education campaign; 2. roaming dogs in neighbourhoods for a safe walking environment. The “Walk Safe” campaign will be launched to achieve this. The campaign will achieve the objectives by marketing a game board and a “spring pet”. The game board will assist teaching about cat and dog care to children and parents through fun and play. In addition, the campaign will aim at assisting people deal with the effects of poor pet ownership.
02/ BRANDING
LOGO AND VARIATION
03/ COLOUR SYSTEM
60 %
40 %
20 %
COLOUR CODES CMYK : C083 M071 Y050 K046 RGB : R043 G053 B069 WEB : #2B3545
60 %
40 %
The colour system will be faithfully used throughout all online and print publications
: : :
40 %
20 %
60 %
40 %
COLOUR CODES C015 M006 Y007 K000 R214 G224 B228 #D6E0E4
60 %
40 %
COLOUR CODES CMYK : C040 M043 Y048 K006 RGB : R154 G135 B124 WEB : #9A877C
20 %
COLOUR CODES CMYK : C055 M043 Y034 K004 RGB : R123 G131 B144 WEB : #7B8390
COLOUR CODES CMYK RGB WEB
60 %
CMYK RGB WEB
20 %
: : :
C004 M011 Y017 K000 R243 G225 B207 #F3E1CF
20 %
04/ TYPOGRAPHY LYTHOS PRO abcdefghijklmnopqrstuvwxyz 1234567890
AVENIR LT 55 ROMAN ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
05/ MERCHANDISE The major products will be a slinky type toy with a face and tail and a game board.
06/ PACKAGING
Box
Box Lining
Lid Hinge
Top Box Lid Responsible Pet Ownership Magic Spring Pet
Woof Miaow is a joint project between Brisbane City Council and Gold Coast City Council to bring responsible pet ownership to South East Queenlsland. The project aims to educate in order to reduce: 1. feral cats and making a safe
environmant for native animals; 2. roaming dogs in
neighbourhoods for a safe walking environment.
Bottom Box Lid
07/ GAME BOARD St ar
t
Cat Give the Dog a Bone
put a collar on the Dog
take photos of your pets
Vet
take the Dog for a Walk move Forward
5 spaces
Feed the Cat
Play with the Dog
Cat
You Forgot to feed the dog move back 3 spaces
Give the Dog a Bath
Play with the Cat
Brush the Cat
Responsible Pet Owner
08/ PHOTOGRAPHY
09/ BROCHURE
10/ WEB SITE
WEB SITE ELEMENTS
Responsible Pet Ownership
www.woofmiaow.blueflowerart.com
11/ SOCIAL MEDIA www.facebook.com/woofmiaow.com.au
THANK YOU