AIESEC Alumni Congress 2015, India | Product Proposal

AIESEC ALUMNI

INTERNATIONAL MEETING 2015

August 2015 | Double Tree by Hilton | Gurgaon, India

“

The Biggest AIESEC ALUMNI gathering in the world

Co-presenter

”

Recognized by

FIRST LOOK: About International Congress International Congress is the annual convening of AIESEC and its members from 125 countries, aimed at celebrating youth leadership, cultural diversity and global togetherness.

The purpose of the conference is to gather youth delegates, business leaders, entrepreneurs and global trailblazers who will strategize and co-create AIESEC’s vision for a brief future. This vision will enunciate the idea of a progressive, traditionally modern India using an international platform like none other.

Alumni Congress is a part of the event that will run parallel along with IC for 3 Nights 4 Days at Double tree by Hilton.

THEME

900

Entrepreneurship, Skilling Youth and Shared Economy

500

100

Global Youth

Indian Youth

Core Team

400 Alumni

100

Corporates

100

50

50,000

50

Partners

Embassies

Virtual Delegates

Speakers

30

126

10

Performances

Countries

Days

PREVIOUS CONGRESSes Year

International Congress Host

Year

International Congress Host

1991

Germany

2003

Belgrade, Serbia & Montenegro

1992

Hungary

2004

Germany

1993

Great Britain

2005

India

1994

Spain

2006

Poland

1995

Sri Lanka

2007

Turkey

1996

Poland

2008

Brazil

1997

United States

2009

Malaysia

1998

Finland

2010

India

1999

South Africa

2011

Kenya

2000

United Kingdom

2012

Russia

2001

Switzerland

2013

Egypt

2002

Canada

2014

Taiwan

Adi Godrej Head of Godrej Family, India IC 2010, India

Shivendra Singh Managing Director, Fortis IC 2010. India

Arkady Dvorkovich Deputy Prime Minister, Russia IC 2012, Russia

Laila Iskander Jiang Yi-huah Minister of States, Egypt Premier of Republic of China IC 2013, Egypt IC Taiwan, 2014

LAST IC in INDIA Hotel Taj, Hyderabad (2010) IC 2010 featured in print media over 110 times between July 15th - September 15thExtensive coverage (Avg of 1.8 articles per day)

Brand ambassadors for IC Indo-Pak tennis players Rohan Bopanna and Aisam Qureshi.

Over 45 senior management representatives (CEOs, Global HR & Branding VPs) of some of the largest global corporations attended the conference

The IC 2010 Opening Ceremony video was the most tweeted nonprofit video in the world on the 23rd of August. Over 1,00,000 hits on the IC 2010 website

ALUMNI CONGRESS

Objectives: AAIM is a 4-day event where AIESEC alumni re-live their experience; share their stories with the current set, network with alumni across the globe on potential business partnerships, entrepreneurship and more. It is time for the AIESEC alumnus across the globe to unite and come home to live their AIESEC journeys and experiences.

Audience: § 200 Delegates § Alumni from 50 countries § Global and national partners § Indian alumni from across the country

Date : 27th-30thAugust, 2015 Venue :Double tree by Hilton.

Gurgaon

Country representation: India, France, USA, Brazil, Mexico, Malaysia, Poland, Sri Lanka, Philippines, Pakistan, China, Singapore, Afghanistan, Vietnam, Germany ,Canada ,Nigeria, Japan, Hong Kong, Egypt and many more

THE VENUE

Host City for 2015

GURGAON The Millennium City of India

Conveniently located on Gurgaon’s affluent golf course road, alongside many fortune 500 companies, Double tree by Hilton is the perfect five-star hotel for any Business traveller / conferences. The hotel is 30 minutes from the international airport and 15 minutes from the metro stations providing easy access to New Delhi.

The city of Gurgaon is located on the border with New Delhi to its north easy, in the state of Haryana. Gurgaon is home to 250, 50% of the Fortune 500 Companies.

Gurgaon has now emerged to become the city with the third highest per capita income in India.

SOME OF OUR ESTEEMED ALUMNI

ENTERTAINERS

Steel Poi

Samudra School Of Performing arts

Advaita

Dualist Inquiry

Manganiyar Seduction

Quincy Charles

Raghu Dixit

Neeraj Arya’s Kabir Cafe

TITLE PARTNERS : 10,00,000 INR Banners and standees on display to a global audience throughout the venue

Highlights “YOUR COMPANY” presents AIESEC ALUMNI INTERNATIONAL MEETING on all Visual display

-­‐Direct outreach from our official AIESEC International congress and AIESEC India page.

-Corporate branding and youth outreach.

-A chance to be associated with the world’s largest youth run organization.

Talks on issues like sustainability, Technology, Skilling youth, Shared Economy, and Entrepreneurship

Branding with respect to your theme. Most sessions will be powered by the theme/ value

Dedicated speaking space Leadership talks/ workshops

4 days theme branding of your company

Online Media Outreach

On Ground Media Outreach

10% of total sponsorship amount to be used for Digital Marketing and advertising

15 minute Ad spaces at the conference

30 snapstories

Powering partners for the workshops

5 external mentions - online articles

5 mentions - newspaper articles

5 twitter cards

Primary mention in newspaper ads

5 customized Instagram posts

Radio mentions

30 tweets with collaboration hashtags

2 primary partner mentions on TV

2 onsite videos

Branding on all venue collaterals

Opening / Closing credit In conference session videos

Daily mentions during conference sessions and presentations

Partnership Modules

ATTENDEE COMMUNICATION

Benefits Offered “Your Company presents AAIM” mentions during welcome ceremony/closing ceremony

YES

Centrally located 'Your Company presents IC Banner

YES

Back inside cover feature in the main conference brochure

200

Back Cover Feature in the main Conference Brochure

200

Advertisement in conference aftermovie

YES

Company Feature in all Guest invitations

3000+

Company feature in all AAIM emails

SPECIALTY ITEMS AND APPAREL

Quantity

10,000+

Company banners in dinner hall

YES

Session Branding

YES

Company Feature on Conference Website

YES

Branding on conference merchandise

YES

Branding on CC T shirts which will be worn to the conference

25

Branding on Pool floats/balls

3

Branding on conference Notebooks and other stationary

200

Partnership module

ON-SITE VISIBILITY

Quantity Feature on the main event backdrop

1

Dedicated Company fall banner inside the main conference hall

2

Feature on media center backdrop

1

Company Souvenirs in the delegation kits

200

Company videos playing during breaks

YES

Company banners in the AAIM conference room and entrance

1

Digital standees in the conference

2

Branding on venue direction signboards

3

Exclusive standee & banner spaces in meeting rooms

2

Feature on delegate Lanyards and ID cards

200

Stall be set up in the venue

1

Branding on conference shuttle buses/ cars

2

Branding on Visual Displays across the venue

YES

Exclusive photographs with alumni and partners at customised photobooth

YES

Branding through bagtags Company Souvenirs and Adverts in delegate rooms

200

Exclusive association blog Branding on visual display at airport reception

BRAND ENGAGEMENT

Campaigns (Testimonials, Videos, Pictures) Product Testing to enhance user brand experience Giveaways through awards and recognition

200

YES

YES

YES

EXECUTIVE PARTNERS : 7,50,000 INR Banners and standees on display to a global audience throughout the venue

Highlights “YOUR COMPANY” Co presents AIESEC ALUMNI INTERNATIONAL MEETING on all Visual display

-­‐Direct outreach from our official AIESEC International congress and AIESEC India page.

-Corporate branding and youth outreach.

-A chance to be associated with the world’s largest youth run organization.

Talks on issues like sustainability, Technology, Skilling youth, Shared Economy, and Entrepreneurship

Branding with respect to your theme. Most sessions will be powered by the theme/ value

Dedicated speaking space/ Leadership talks/ workshops

2 days theme branding of your company

EXECUTIVE PARTNERS: 7,50,000 INR

Benefits

ONSITE VISIBILTY

Quantity per product

Feature on the main event backdrop

YES

Dedicated Company fall banner inside the main conference hall

YES

Company Souvenirs in the delegation kits

200

Company banners in the meeting rooms

2

Branding on venue direction signboards

YES

Digital standees in the conference venue

2

Branding in dining hall

1

Branding on conference shuttle buses/ cars

2

Branding on Visual Displays across the venue

YES

Branding on visual display at airport receptions

YES

Full Cover Feature in the main Conference Brochure

200

Advertisement in Conference Aftermovie

YES

Personalized partner launch video Company Feature in all Guest invitations Company feature in all IC emails Company Feature on Conference Website

1 YES 10,000+ YES

Partnership Modules

Benefits Offered Customized Facebook posts (Outreach : Over 100,000 people)

MEDIA OUTREACH

Quantity 10

Customized tweets

5

Customized instagram pictures with company hashtags

3

(Online) Snapchat stories

Exclusive Blog

Mentions in online article Branding on conference T-shirts

SPECIALTY ITEMS AND APPAREL

Branding on conference Notebooks and other Stationery Campaigns (Testimonials, Videos, Pictures)

BRAND ENGAGEMENT

Branding through speaking space/workshops

Kiosk space for delegate interaction and product display Mentions in newspaper articles

MEDIA OUTREACH Backdrop Branding for press conferences (On-ground) Radio mentions

30 YES 3

200 200 YES YES 1 3 YES YES

ASSOCIATE PARTNERSHIP – 5,00,000 INR

Banners and standees on display to a global audience throughout the venue

Highlights “YOUR COMPANY” in association with AIESEC ALUMNI INTERNATIONAL MEETING on all Visual display

-­‐Direct outreach from our official AIESEC International congress and AIESEC India page.

-Corporate branding and youth outreach.

-A chance to be associated with the world’s largest youth run organization.

Talks on issues like sustainability, Technology, Skilling youth, Shared Economy, and Entrepreneurship

Media outreach

Dedicated speaking space/ Leadership talks/ workshops

Benefits

Quantity per product

CAMPAIGNS (Testimonial,video,pictures)

YES

Kiosk space for delegate interaction and product display Company Feature on Conference Website Customized Facebook posts (Outreach : Over 100,000 people)

ONLINE

1

YES 2

Customized tweets

4

Mentions in external websites

YES

Partnership Modules

Benefits Offered

Dedicated Company fall banner inside the main conference hall

Quantity

YES

Company Souvenirs in the delegation kits

200

Company banners in the partners' lounge

1

Branding on venue direction signboards

YES

\

Exclusive standee & banner spaces in regional meeting rooms

ONLINE VISIBILITY

BRAND ENGAGEMENT

1

Branding in dining hall

YES

Branding on conference shuttle buses/cars

1

Branding on Visual Displays across the venue

YES

Branding on visual display at airport receptions

YES

Advertisement in Conference After movie

YES

Company Feature in all Guest invitations

YES

Mention in newspaper

YES

Backdrop branding for press conference

YES

Benefit: AAIM is a platform which provides your company an opportunity to interact with the international and Indian delegates and give them sessions/workshops on various issues and at the same time brand your company to them. Through this you could also get inputs and inferences on your product/service.

Audience: § 200 Delegates § Alumni from 50 countries § Global and national partners § Indian alumni from across the country

Date : 29th August, 2015 Venue :Double tree by Hilton. Gurgaon Time: 1 hour Topics: Entrepreneurship or Shared Economy or Skilling Youth.

OTHER PARTNERS AT IC 2015 TITLE PARTNER EXECUTIVE SPONSOR RECOGNIZED BY AWARDS NIGHT PRESENTER A recurring partner, Electrolux encourages youth leadership by acknowledging the top performing AIESEC chapters from around the world on this night.

MOBILITY PARTNER With a rapidly expanding global presence, Uber wishes to utilize IC as a platform to engage with international youth and showcase their services by volunteering to provide free transport to our patrons.

TOURISM PARTNER HoHo buses, a pioneer in showing the real essence of India through its city bus rides in the national capital, has volunteered to partake in showing the delegates around Delhi for free among other activities like managing the transport for these delegates.

VENUE PARTNERS

COLLABORATION BENEFITS Having well settled AIESEC Alumni from across the world, provides organizations a unique platform to reach, engage and interact with a highly filtered target demographic not only in India but across the 125 counties in the AIESEC Network. Reach your target audience before the competition does. o

India’s largest International alumni conference

o

Brand engagement opportunities with Alumni from over 50 countries

o

Digital Promotion, TV, Radio and web

o

Outreach through campaigns on Facebook, Twitter, Youtube, Snapchat, and Instagram

o

Content generation and community building through interactive platforms

o

Diversity of delegates, speakers and dignitaries during special events

o

Product activation and instant feedback mechanism through the 4 day conference

o

Being a part of the Global Youth Leadership Movement and directly/ indirectly reaching out to the youth and alumni community.

3.7 MILLION

PAGE VIEWS ON GLOBAL WEBSITE

13,06,007

GLOBAL FACEBOOK OUTREACH

8,207

TWITTER FOLLOWERS

1.35 MILLION PAGE VIEWS ON NATIONAL WEBSITE

2,45,840

NATIONAL FACEBOOK OUTREACH

4.1 MILLION TWEETATHON IMPRESSIONS

INTERNATIONAL CONGRESS BOARD OF ADVISORS

Mr. Dilip Chenoy National Skill Development Corporation

Mr. SK Swammy Mr. Manish Advani Indian Advertising Agency

Mr. Anand Pillai Sen. Ex. VP HR, Chief Learning Officer Reliance Industries Ltd.

AIESEC INDIA BOARD OF ADVISORS

OUR PARTNERS AT PREVIOUS CONFERENCES

INTERNATIONAL CONGRESS BOARD OF ADVISORS

Mr. Dilip Chenoy National Skill Development Corporation

Mr. SK Swamy Mr. Manish Advani International Advertising Association

Mr. Anand Pillai Sen. Ex. VP HR, Chief Learning Officer Reliance Industries Ltd. Member World Economic Forum GAC

AIESEC INDIA BOARD OF ADVISORS

www.internationalcongress.aiesec.org/ic-2015/ www.aiesec.org OUR PARTNERS AT PREVIOUS CONFERENCES

CONTACT Ritansha Bagaria Core Committee President ritansha.bagaria@aiesec.net +91 9830179211

Shreyya Rajagopal Business Development shreyya.rajagopal@aiesec.net +91 9643379069