Be Best for Your New ERA illuma
BIG IDEA TITLE (PLS GIVE YOUR BIG TITLE A NAME) STRATEGY
Big Idea: 最美的你
迎接最好的人生新篇章
“好孕学院”—有我陪伴 你最美 Target Audience of execution angle: instead of traditional target of pregnant moms, we choose DAD as a differentiating way
ACTIVATION
Encourage dad to show care to pregnant moms by: - Phase 1: Video and Wei movie of role model - Phase 2: Leverage dads and product efforts: - Tailor made course on brand site for product knowledge education - Daily care from hubands such as flowers, massages, prepare foods etc… - Mobile APP pushes for pregnancy knowledge
Phase 3 晒：Moms share the result from the received cares by husbands
Thank You!