River View Observer June 1st -June 15, 2020

June 1-June 15, 2020

Volume 24 No. 6

Est. 1998

Hudson County’s Bi-Weekly-Cultural, Lifestyle and Entertainment Publication In This Issue

RocaBella Vodka Pg. 3

The brand built on love & desire to help its Community

By Monica Prestia

Pg. 4

ARTScene

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Cheryl Lee is a woman on a mission. Her story is one that led her to create a life of giving. In honor of her late husband, Captain Mark Lee, she launched, RocaBella, a brand that is dedicated to

giving to communities in need of love and attention.

Her dream of rocking her own business is now a reality that provides hope for many.

Her story is truly inspirational.

See page 5

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Page 2-June 1-June 152020 River View Observer HCCC FALL stay at home 2020 ad - Riverview.indd 1

5/20/2020 2:36:50 PM

Art House Productions Announces Lineup for Virtual Access JC Fridays on June 5, 2020

Art House Productions (Executive Director Meredith Burns) is pleased to announce “Virtual Access JC Fridays,” on Friday, June 5 at 7:00pm EST - 9:30pm EST, online via Zoom. Jersey City’s premiere quarterly arts festival will showcase a variety of happenings including visual art exhibitions, live music, performance acts, and educational demonstrations from 14 participating venues.

The online event is free and open to the public.

Access JC Fridays focuses on inclusion and encourages participants to present work from artists with disabilities and/or work that celebrates disability in any of its many forms, including, but not limited to: impairments that are cognitive, developmental, intellectual, mental, physical, and sensory. The event will feature live ASL interpretation and Closed Captions.

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JC Fridays is sponsored

by Jersey City Municipal Council & Cultural Affairs, Historic Downtown SID, JCEDC; New Jersey Theatre Alliance, and supported by Art Fair 14C. Support for Access expenses on this production provided in part through funding from Access A.R.T./ New York, a program of

House Productions accepted the momentous undertaking of a Virtual Access JC Fridays. Katia Bulbenko’s the Alliance of Resident Theatres/New York (A.R.T./ show opened right before the “Shelter in Place” went New York). into effect. Virtual Access JC “From art tutorials and Fridays allows us to reach studio visits, to live music a broader - and hopefully-a performances and the prenew audience. We are so miere of the Jersey City grateful to be able to parCommunity Poem, Virtual ticipate!” says Kristin J. Access JC Fridays is the perfect showcase of the diver DeAngelis, SILVERMAN sity within Jersey City’s arts Building Curator for Katia community,” says Producing Bulbenko ‘Fragments/ Director Courtney Little. “By Reassemblage”. moving the event online and 7:00pm-8:05pm making accessibility a prior- Silverman/Majestic Theatre ity, participants will have the Condos Jersey City Writers unique ability to experience and interact with every venue Ed & Mary’s Theda Sandiford and artist!”

Project Greenville “I get immense joy making my art with other people. Art House Gallery Jersey City Community During the pandemic this Poem Premiere is not a thing,” says art8:05pm-8:10pm ist Theda Sandiford. “I am - Intermission grateful for the opportunity 8:10pm-9:30pm afforded by Virtual Access SMUSH Gallery JC Fridays to build with my The Art Project community again. We may Matheny Arts Access be separate but we are not Dineen Hull Gallery at apart.”

Hudson County Community “I am thrilled that Art College

No Dominion Theatre Co Pro Arts JC Art House Productions Zoom is an online video conferencing software that allows you to virtually interact when in-person meetings and events aren’t possible.

Participants must have wifi, download the application on a computer or smartphone, and sign up for a free Zoom account to participate.

Art House is working creatively to deliver digital content during the pandemic. While the doors to our physical space might be temporarily closed, we are here in the digital space as a source of strength, creativity, humor, and light when you need inspiration and affirmation. For information about upcoming digital events and features, please visit www. arthouseproductions.org/ collections/art-house-online, along with our Facebook, Twitter & Instagram for more information. To sign up for Art House’s mailing list, please click here: http://bit. ly/398W33P.

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Bridge Arts Festival’s Stay Home Sofa Series features “Shall We Dance ”With the force of a Mack truck, Cheryl and Christopher Mack, founders of the Bridge Arts Festival in Bayonne, are not allowing the global health crisis to stop delivering arts to the community and they created the “Stay at Home Sofa Series.”

“We wanted to continue to provide the community with access to quality arts entertainment,” said Cheryl and added, “Being physically distant doesn’t mean that we must be socially distant. The arts connect us in such a special way, it calms our souls during difficult times and audiences could enjoy arts in their homes without putting their health at risk.”

The next production of the Sofa Series is “Shall we Dance” on June 11, 2020 at 6:30 PM written

by LIT Council Founder Akin Salawu starring Katya Collazo and Adam Davenport.

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tells the story of two nurses celebrating their anniversary virtually while treating COVID patients in two separate NYC hospitals. The piece was developed in LIT Council, a Writers Group for Men of Color at the Tank in midtown Manhattan.

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Cheryl Lee, A Lady on a Mission

RocaBella Vodka – The brand built on love & desire to help its community Cont’d from Cover

By Monica Prestia I had the pleasure of speaking with her and finding out about this strong and confident woman who talks about overcoming tragedy by helping others.

RVO -Cheryl, please tell us about your husband, Capt. Mark V. Lee, Sr. of the Jersey City Fire Department CL My husband was the captain of the Jersey City Fire Department for 30 years, Engine 10 on Holiday Street. He was very into helping the community there and was a 9/11 first responder. After fighting for his life for many years, On May 9, 2014 he passed away, of 9/11 related illness. The morning the towers were hit my husband had just gotten off a 24-hour shift at the firehouse. My son was a quarterback for his high school in Toms River and Mark always took off the month of September so he could watch our son play football. That morning, my husband jumped on a boat to get to the twin towers at Ground Zero and was there for 17 days.

He slept and ate there - he was small in stature and was able to get into areas and walls to help. He was on the bucket lines (brigades).

He remembered everything that happened on 9/11 it stayed in his head.

The smell stuck with him.

It never left him. He went to many, many funerals and masses all the way to Washington DC to honor those we lost. He lost his best friend, Paul Nimbley, the Vice President of Cantor Fitzgerald at WTC

Jersey City Firefighes Capt. Mark Lee, Sr. & son Mark Lee

9/11.

Every year, During the month of September, it was very difficult for Mark because of all the memories. He had no regrets and would’ve done the same thing again and given his service. His job was to serve and protect the community and he had no regrets if he had to do it he would’ve done it again.

Now, my son is a Jersey City firefighter for nine years now. Mark Lee Jr. is also at Engine 10 in Jersey City where my husband was.

RVO-What is the name of the Christmas Drive that your husband founded?

Tell us about the Fund.

CL The Capt. Mark Lee Christmas Fund. We are heavily involved with the firefighters, the Jersey City community and the local businesses. We wanted to make it and keep it personal because my husband dedicated his life to it.

When my husband became very ill, the one thing he asked us to do is to keep this Christmas Drive alive.

We started with and (delivered to) 2,300 children when my husband passed in 2014. My son, local businesses, local fire and police departments and I have brought it to

8,000 children and 368 individual families. Mark Lee Jr. and I work with and help by providing toys, food cards, Chuck E Cheese Christmas spectacular, food delivery to individual homes, & more importantly we spend time with these children. My son teaches the kids how to ride the bikes we give them. We work with the Boys & Girls Club. We also have a very hands-on approach with the autistic children in the school system. We delivery the toys and spend the day with them along with Captain Buddy Hayes, his sister my son and myself with the Board of Education.

Everything we do is with a hands-on approach.

RVO-Do the kids know and expect you every year?

CL Yes, they do. We are starting early to prepare and plan because of the pandemic. 100% proceeds go right to the children. Food, Toys, and Clothing. All proceeds!

Some families need personal assistance to get services and I help them.

It goes beyond those items and I help them personally. Everything is for the children and they need to know that there are good

people out there.

RVO-Has helping others helped you – Has this been Cathartic in your journey?

CL Oh yes, since I’ve started doing this and we started reaching out to more people I’ve gotten very emotionally attached.

By January, I couldn’t move for a month. I’m emotionally drained.

When I see these kids and they hug you and the parents hug you and they thank you. When you can call up Shop Rite and get 100 food cards and they say no problem you can have them next week. It means a lot. My son would say so and so doesn’t have a turkey, I tell him please go get them food. When the Pandemic started I delivered 389 meals, 70 reusable face masks that are going to the elderly + 600 pairs of gloves.

RVO-Are you also helping the elderly?

CL Yes, in Jersey City, Tom’s River nursing homes and Boonton Fireman’s home.

RVO-Did you launch RocaBella to assist in your charity work?

CL Yes, RocaBella is a proud American brand, RocaBella is a natural flavored vodka that has as its ultimate mission to help fallen first responder families with a hands on approach.

Our RocaBella Gives is a national non-profit dedicated to building a solid foundation for children via activities that support education, confidence building and positive growth.

The charity members volunteer to work with the community to support local activities such as toy

drives, educational programs and more.

RocaBella is a woman who is fierce. She is bold she’s been through so much tragedy and has come out stronger and more confident. I can play in the dirt in the day and dress to the nines at night.

I’m a nana I’m 57 years old. I play with my 12 yr old grandson. He thinks I’m the coolest and says “my nana can do everything and is the koolest”. I travel with him and he was very close to my husband.

He was almost 5 when he passed and remembers every detail about him.

I am the first woman to launch a gluten free, made in America, 3 flavored vodka - All natural and distilled in Florida. From farm to table.

RVO-How did u come up with Rocabella Vodka?

CL My family recipe.

Friends and family would come to all my great parties in Jersey City, and it became the go-to cocktail at all the baby showers. I would make it for my son to bring to parties. I would put it in a white Styrofoam box. This year was 6 years of my husband’s passing and as it came to an end I would make drinks for my son and he said, “Mom these are so good but it’s somebody else’s Vodka”.

I used to make teas for my husband and he believed they kept him alive. I have always created drinks.

My friend, Sara from Barbados, asked me what I was doing and I told her I was creating. She said “well tell me what you are doing. You are very creative. I need to Cont’d on page 8

Page 5-June 1-June 15, 2020 River View Observer

Page 6-June 1-June 15, 2020 River View Observer

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Page 7-June 1-June 15, 2020 River View Observer

Cheryl Lee, A Lady on a Mission

RocaBella Vodka – The brand built on love & desire to help its community Cont’d from page 5

By Monica Prestia know what you’re doing”. Joking around I said “you’re going to have to sign an NDA (nondisclosure agreement).

She introduced me to this woman from L2L a marketing company and she listened to my story and asked me why I want to make this Vodka. She asked me my creative ideas and I told her how I admire the strength of celebrities like J LO, Celine Dion and their passion for achieving their goals and I convinced her to take a chance on me and she did.

I asked my close friend, Maryanne Woods, wife of Jersey City Captain James Woods who passed away unexpectedly, to partner with me at RocaBella Vodka and join me on this venture. I believe our husbands brought us together.

We have so many similarities. Neither one of us has sisters and we became each others right arm.

RVO This is a great story.

You sound like you have a lot of energy! What do you think your husband would think of you becoming an entrepreneur and launching the RocaBella brand?

CL He is so proud of me.

He knows I always wanted to. I always wanted to do this but family always came first. I took care of my dad. My father was a captain at Hudson County Jail and when he had a brain stroke I took care of him for 11 years. My mom suffered from a mental illness and I still take care of her. I take care of my children, my aunt and I took care of my husband.

Maryann Woods and Cheryl Lee at the Launch Party for Rocabella Vodka I worked for an orthopedrug epidemic, and the dic surgeon for 15 years.

Covid pandemic. I am My passion was always to building my audience. create and I was always Also, Our RocaBella the life of the party. I am bottle just won best desure he is saying you go sign at the 26th Annual Cheryl! You got this. My Communicator Awards children are so excited and The pandemic has slowed are so proud. I am who I me down and allowed am. A normal girl. me to think about what RVO Is RocaBella a we need to do. I have a brand? lot going on and we are CL The RocaBella Vodka diversifying. My team is dedicated to first reis very small. They are sponder families. Our Jax very good. I got that from Bourbon named after Jax, Kathy Ireland. She says a dog, a pitbull, my son I should keep everything rescued in the fire house. very small.

The proceeds for Jax will RVO Where can we find go to an animal shelter or I RocaBella Vodka & Jax? will build my own. I don’t CL Bottles Jersey City, know yet. I am working Stuyvesant Liquors, with Compel America, O’Learys, New Park to develop projects with Tavern, Chris Steak Football players, UFC, House, We’re in Lincoln actresses. We are develPark. oping other projects for We just partnered with Rocabella. I am talking Kelly’s Liquor - they are to Jane Seymour about on 726 Washington Ave in her open heart program Belleville and will deliver and also started a podcast until my Ecommerce is about overcoming tragedy. running.

I am interviewing young RVO What do you hope moms and everything they to achieve with RocaBella go through. I am close to and your brand / mission? a mom who’s husband What is Cheryl Lee docommitted suicide. He is ing? Why? a Jersey City firefighter CL Cheryl Lee is dothat worked with my son. ing this to help First I took her under my wing Responder Families. I’m for 5 years. I am also doa hands-on approach ing a podcast about antiwoman. I want to make bullying, programs about

Page 8-June 1-June 15, 2020 River View Observer

a difference – I want to

Captain Mark Lee, Sr. at World Trade Center 2001 create better lives and if donations for people in I work with people that need. I wrote to influential know one knows of and people: Oprah and Ellen DeGeneres about this and bring those people up. didn’t hear back.

I want to give everyWhen I give a check to one a chance in every these people – I say God aspect working with Bless You. I’m sorry for me - Helping young your loss. I don’t need girls build self-esteem. cameras there - I just give Unwed moms – helpout of my heart. The docuing them with getting a mentary is to get the name job. There’s a RocaBella out so I can help more. I Clothing Brand that don’t do it for the attenwill be coming out. It tion. Also, my hands-on will be Free. I just want approach is what makes me different from others. to help people. I really do. RocaBella Brand is I call all the liquor stores that carry my brand and about helping people. they are always surprised Once your name is out there then you can help to hear from me.

I work with Jersey people. Some people City and will also meet know me in NJ and in with Hoboken Housing NY. I want real people Authority to help there as to know me. I spoke to well. my husband about this. RVO How can the public My husband was very support your mission? in to helping people and CL www.rocabellagives. kids. He would go into org Donation button on his pocket and give kids website money. Dollars across “RocaBella Brands is America is something I about helping people” want to do. It’s a docu- Thank you for sharing mentary where I would your mission with us, ask high income neigh- Cheryl. We hope to follow you in your journey. borhood residents for

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NEW LISTING! MIDTOWN LUXURY 2 FAMILY-BAYONNE

MODERN UPTOWN 3 BR CONDO

Spacious unit offers 3 generous BR’s incl. a true Master Suite w/ walk-in closet & full bath, gleaming hardwood floors, full size laundry room in the unit, & convenient location close to Hudson Co Park & Light Rail Asking $299,990

This extra large new construction home is located close to 34th St. Light Rail Station. First duplex unit with a designer kitchen has quartz countertops & stainless steel appliances. Both units have open floor plan & hardwood floors. Call for a private viewing of this unique home.

Asking $815,000

COMPLETE RENOVATION!

IMPORTANT INFORMATION!

LARGE 2 FAMILY BERGEN POINT BAYONNE Spacious, modern home offers a 4 BR/3 bath upper duplex unit & a 2 BR 2 full bath unit for maximum rental income. Beautiful tile work & hardwood floors throughout. Brand new 2 car carport & fenced-in yard.

This is a must see home!

Asking $599,000

INTERESTED IN OTHER AREAS ??

Our staff of over 60 agents covers all of Northern & Central New Jersey!

We have listings in Bergen, Essex, Union, & Middlesex Counties and affiliate offices throughout the state!

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REAL ESTATE

EXIT ON THE HUDSON REALTY “When you love what you do...It shows”

NEW LISTING! 1 BR CONDO PARK AREA BAYONNE

Well appointed, renovated 1st floor condo in a lovely county park neighborhood offers a full suite of S/S appliances, nicely tiled bathroom with stall shower, good size rooms; laundry and extra storage are available in the building. Vacant and EZ to see!

Asking $149,500 YES! OF COURSE WE DO RENTALS!

Our Rental agents are ready to assist you in your search for a new apartment.

Many of our listings offer part or full FEE PAID BY THE LANDLORD!

We cover Bayonne, Jersey City, Hoboken, North Bergen, Union City and more.

Call or stop in & register with our Rental staff.

Presented by – Annette Rubin– 201-4241182 Office – 201-437-0411 867 Broadway, Bayonne www.exitonthehudson.com

This Month’s Featured Listing

SPACIOUS & MODERN 3 BR CONDO

Experienced Lawyer Handling All Real Estate Matters with 23 Years Experience

T

his beautifully appointed property offers 3 generous BR’s including a true Master Suite with walk-in closet and full bath, gleaming hardwood floors throughout, full size laundry room in the unit, and a very convenient location close to Hudson Co park, Light Rail, & plenty of dining out options!

PRICE JUST REDUCED

NOW ASKING $299.990 Page 11-June 1-June 15, 2020 River View Observer

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