Paper & Packaging News Public Relations’ Fourth Quarter Successes Positive campaign coverage continued to accelerate during the fourth quarter of 2016. We generated over 3,000 placements and 454,000,000 impressions between October and December. Building on our earlier successes with top dailies and online news sites, in the fourth quarter, we focused on increasing earned traditional news coverage, particularly broadcast. The Paper Anniversary campaign generated over 1,350 placements and more than 91,000,000 impressions including prominent placements in Brides and Carolina Bride magazines. The holiday Happy Host campaign featuring content from Gaby Dalkin generated over 1,300 placements and more than 263,000,000 impressions. The Letters of Peace Program has generated over 300 placements with more than 95,000,000 impressions. The visually compelling content of the Happy Host and Letters of Peace programs generated 222 broadcast placements with over 7,300,000 impressions.
Q4 Media Coverage Highlights Media Outlet
Headlines Paper boosts productivity (Page 4) Board, not bored (Page 5-6) A Chat with David Tutera (Page 7) Building Better Box (Page 8-9) Next with Kyle Clark: Interview with Heather Egeland (Broadcast) Interview with Jodee Blanco (Broadcast) 7 easy holiday party hacks for food and decorations (Broadcast) Interview with Cliff Molak (Broadcast) Letters of Peace help connect mass shooting survivors (Online) Midday Fix: ‘Please Stop Laughing at Me’ author Jodee Blanco (Online) 7 easy holiday hacks for food and decorations (Online) Brother of cyberbullying victim writes open letter about loss, cyber abuse (Online) Brother of bullied teen writes open letter about loss, cyber abuse (Online) Inspirational Messages to ‘Letters of Peace’ (Online) Board not bored: Strategy games showing climbing sales, family engagement (Online) The Wedding Trends to Ditch in 2017 (Online) 1
Q4 Media Coverage Print
Headlines
November PET overcapacity, weak demand slow blow molded packaging (Page 10) October Consumer Insights (Page 11) Two Sides North America (Page 12) Moving? Get the right boxes (Page 13)
Broadcast
Headlines
December How to use a wine rack to store sweaters and t-shirts Interview with Cliff Molak
Online
Headlines
December 5 Successful Men Write Letters to Their Younger Selves This is DIY Piùata Party Box Is the Ultimate New Year’s Eve Party How to use a wine rack to store sweaters and T-shirts Stress Relief by Using Paper 7 Ways to Personalize Her Gift So She Loves It Letters of Peace New P+PB board members How to DIY Gift Boxes That Double as Holiday Decor Survey Shows Some Positive Consumer Trends in Favor of Print Paper and Packaging Board Announces New Board Members for 2017 The Paper and Packaging Board announced new board members for 2017 in the US November These DIY Gift Boxes Double As Charming Holiday Decor Sonoco (SON) Names New Senior Leadership; Includes COO Appointment Holiday entertaining tips guaranteed to help impress guests 4 Ways to DIY Envelope Art for Your 7-Day Letter-Writing Challenge 2
Online
Headlines
December DIY ENVELOPE ART FOUR WAYS Will rewritable paper be the next big challenge for paper Paper and Packaging Board: Letters of Peace Spread Hope Paper and Packaging: Letters of Peace HOW TO HOST THE ULTIMATE COOKIE SWAP “HOW LIFE UNFOLDS” PAPER AND PACKAGING LEVERAGES THE POWER OF STORYTELLING Paper and Packaging Board: Letters of Peace: Five survivor stories of hope Five survivors of tragedy pen holiday letter campaign #lettersofpeace Agriculture Secretary Vilsack Names Paper and Packaging Board Members Here’s What Happened When Millennials Put Pen to Paper for a Week October PAPER ELEGANCE FOR WEDDINGS Paper and Packaging Board: Letters to Dad DIY Paper Folding Backdrop 10 TIPS TO MAXIMIZE PRODUCTIVITY WHEN WORKING FROM HOME Holiday entertaining tips guaranteed to help hosts impress guests 15 UNIQUE WAYS TO PERSONALIZE YOUR WEDDING Celebrating One-Year Anniversary of the Paper and Packaging – How Life Unfolds Campaign How Life Unfolds Two Sides North America Annual Seminar 2016 Wire Releases
Headlines
December
Holiday entertaining tips guaranteed to help hosts impress guests How to create a luxe holiday on a paper budget November
Letters of Peace Spread Hope from the Unlikeliest of Messengers October
Holiday entertaining tips guaranteed to help hosts impress guests The Paper and Packaging Board Says Standout Weddings Have One Thing in Common: Paper 3
November 22, 2016
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November 07, 2016
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November 07, 2016
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October 01, 2016
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September 11, 2016
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September 11, 2016
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November 07, 2016
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October 1, 2016
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September 29, 2016
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September 25, 2016
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