Visual Thinking

Visual Thinking

Rosie Thomas

Visual Systems One function of Graphic Design is to synchronise and co-ordinate different kinds of material and content in order to communicate a coherent and comprehensible flow of information. This unit explores ways of constructing systems of rules, scripts, specifications and templates to constrain and focus graphic expression. Such visual systems can range from typographic grids, which can be designed in such a way as to permit a designer to produce a wide variety of layouts, to a tightly defined system of rules that generates graphic outcomes independent or any further engagement by a designer.

Content: - Typographic familes - Grid Systems - Corporate identity systems - Typologies - Open and closed systems - Soft systems and hard systems - Colour systems - Web sites/ networks - The book as a system - Informational systems in the environment - Wayfinding systems - Language systems - Generative systems - Sector analysis – looking at industry specialisations and visiting companies - Networking and career planning

Aims To strengthen intellectual skills with regard to the analysis, co-ordination and synthesis of visual material.

To develop knowledge and understanding in relation to the use of systems within graphic design.

To provide an appreciation of the operation of systems in broader social, cultural and environmental contexts.

To demonstrate your creative ambitions with realistic career planning that enable you to consider sustainable and ethical options.

Learning outcomes On completion of this unit you will be able to: Identify through research and analysis your ability to produce a range of creative ideas relating to the structure and communication of information.

Produce professional outcomes by categorising and synthesising visual information in systematic ways across differing media and environments.

Demonstrate your understanding of the use of visual systems in graphic design and broader contexts through the realisation and communication of ideas.

Contents 27

Visual Synthesis

Industry visits & Research

49

Introduction

6-8

Why not associates

30 - 31

Ideas

11- 15

i Love dust

32 - 33

Research

16 - 17

The one off

34 - 35

Critque

18 - 19

We are Fallon

36 - 37

Idea Development

20 - 25

Studio Output

38 - 39

Evaluation

26 - 27

Design Bridge

40 - 49

Wayfinding

71

Subvert

103

Introduction

50 - 51

Introduction

72 - 73

Ideas

52 - 53

Research

74 - 79

Research

54 - 57

Ideas

80 - 81

Further Ideas

58 - 59

Subverting a brand

82 - 83

Choosing ideas

60 - 61

Innocent

84 - 87

Wayfinding for Wheelchairs

62 - 67

Not so innocent

88 - 97

Final Screenshots

68 - 69

Evaluation

98 - 99

Evaluation

70 - 71

Revisiting Subvert

100 - 103

Workshops & Lectures

117

Visual Crypsis

167

Introduction

104 - 105

Introduction

118 - 119

Type Rules

106 - 113

Research

120 - 121

POP App

114 - 115

Idea Generation

122 - 123

Pop-up shop

116 - 117

Installations

124 - 127

Display Book

183

Introduction

168 - 169

Critique

170 - 171

Comparisons

172 - 175

Grid Systems

176 - 177

Choice of font

178 - 179

Evaluation & Overall evaluation

180 - 181

Further Research

128 - 137

Further Ideas

138 - 139

Dreams

140 - 149

Experimentation

150 - 157

Final Idea

158 - 165

Evaluation

166 - 167

VISUAL SYNTHESIS A visual system offers an underlying structure to design, a set of rules that can be deployed to inform a limitless set of creative implementations. Visual systems, the parameters, colours, ratios, processes etc., within a given design framework bring a coherence and consistency to all the modes of communication within a visual identity. Visual systems can offer a creative strategy at the development stage of the design process together with extensibility of the visual identity of the final outcomes.

Systems in the broader sense are all around us. Systems Thinking and Systems Theory are concerned with the characteristics and operation of these systems and how they may be put into practice.

Systems shape our lives. From the structure of transport and telecommunications to music to business to sport, education, retail, democracy and war, systems underlie every process of connectedness and organisation. The natural world is systems driven. Planets, atoms, trees, oceans, migrations, weather systems and bacteria are all entwined with complex systems.

The underlying characteristics of any systems can be analysed and distilled into sets of rules and data. These in turn can be synthesised into purely visual systems. For example, the system of a complex forest could be simplified into a set of ratios of key tree sizes and colours. These ratios and colour sets could then be used as the basis for a visual identity to resolve a design problem. Any design problem will have specific criteria that need to be addressed and these criteria can inform the type of systems that might offer potential of systems analysis as a creative strategy within design.

“The systems approach involves the pursuit of truth (science) and it’s effective use (technology), plenty (economics), the good (ethics and morality), and beauty and fun (aesthetics).”

Russell L Ackoff

Introduction For this project we were asked to create a visual portrait of the AUB campus. I started this project off by researching into the potential Wways of highlighting areas of a map. I looked at various things such as time of day, textures, shapes, movements, categories and many more. I then researched into maps and the ways in which they are displayed and portrayed.

After looking into various things to do with the campus and maps I then started to write down some ideas on what we could do visually as a group. I thought of photographic ideas such as the campus in different points of day and photographing something from each building to represent that part of the campus. I also thought of ideas such as filming, symbols, use of materials etc.

After meeting as a group we then put ideas together to make them stronger and selected down the best ideas with our tutors who helped us further theses ideas.

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This image represents my first thought processes when being given the topic of Visual Synthesis to work on.

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Ideas This image is a scan of my first ideas for the project Visual Synthesis.

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This image displays our group ideas put together to make.+

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Bond & Coyne - Weather Spinners For Bond & Coynes weather spinners they were asked to refresh the Arts Festival Bournemouth’s brand. They wanted to create an image for the festival that could be identified throughout the local area and would engage the general public as well as those with an interest in art. Bond & Coyne decided on weather as a theme as it was a well talked about subject. They created an interactive system that generates real-time animated graphics based on the live data from local weather stations along the coast. Weather spinners took visual elements of the arts festival brand, which were animated differently according to changing weather conditions. The result was made available as an online tool and was also shown on large digital screens in public spaces throughout the festival.

Weather Spinners is a Visual System as it generates is own visual data by using the weather, this is an effective system as the data creates their final visual outcome for them.

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First Visuals for Visual Synthesis Drawing of our string idea for Visual Synthesis

Drawing of our ‘faces of AUB’ idea for Visual Synthesis

Another drawing of our ‘faces of AUB’ idea for Visual Synthesis

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Drawing of our sound idea for Visual Synthesis

Drawing of our used paper/ recycling idea for Visual Synthesis

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Shannon Rankin Shannon Rankin creates installations, collages and sculptures that use the language of maps to explore the connections among geological and biological processes, patterns in nature, geometry and autonomy.

This is a Visual System as she uses maps by intricately cutting, scoring, wrinkling, layering and folding to visualise and explore systems within science. This is not only relevant with my work on visual systems but it also explores mapping abstractly.

http://www.williambranton.com/

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William Branton - Sound & Vision William Branton took environmental recordings from the British Library Sound Archive and translated them into motifs for pattern design. He studied the sounds made by water and the physical patterns relating to the sounds in order to create his series of images. He made moving abstract patterns inspired by the forms and compositions in nature where the sounds were recorded. He also took snapshots of them and turned them into A3 ristoprints.

William Brantons work is an effective visual system as he uses his data, which are his recordings of sound to create his visuals, the abstract moving patterns and the ristographs.

http://www.williambranton.com/

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Critique This image displays my tutors feedback on our first main ideas as a group.

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This image displays the feedback I wrote down from our group critque.

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Idea Development We then needed to choose one idea. We choose the idea of visually representing the university by sound as we thought this was an interesting approach of mapping the campus. Our next step for this was how we would represent the sound, which areas we would take recordings for the sound, and at what points of the day would we take our readings.

After deciding on the locations, the CafĂŠ, the Library, the graphics studio, the I.T suite and the outside courtyard, we thought we would record the noise level at each of these points by a decibel reader at the same times of day so on the hour between 9 and 4 as these are the main times students are at the university and divide the decibel readers into 5 categories of noise levels which would be represented by a different colour.

After setting the rules for our system to create an abstract map of the campus we then individually tried to come up of interesting ways for portraying this. We thought of live feed videos, info graphics, an abstract image made up of the colours and many more. After looking at our ideas we decided to create some form of visual animation which would represent each place and the noise level at that point of day, this is where we decided that it would be a good idea to make the feed live so it would be a useful thing to view whilst studying at university. We then went off and make our own versions of these.

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This is our table for data collection on the noise levels in different areas of the uni at different points of the day.

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Experimentation This was our first visual Idea to show our date via coloured squares. The inner colour of the square would change depending on the noise level. When combined this would give the impession that the collection of squares is moving.

Our other ideas with the squares was that there would be a collection of them displaying the data.

These would be 2D images created by the hour to display the noise level.

However we didnt choose this idea as we wanted to stick with the theme of live data, so it would be useful to the university.

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This image displays some of the rules we followed when trying to create the video.

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Story Boards This storyboard displays the process of how the annimation would be created. This example is for 9am.

The circle would start at 12 o’clock and nove around to the time of day it is, so for 9am it would stop where 9 is on a clock. The circles will rotate individually one after another, eventually leaving five circles. The five circles depending on the thickness will show the noise level of each area of the university. The idea for this is for it to be live in various places so students can see the best place to study.

This is an example of how the circles would appear in the annimation. For example each circle would move out from 12 to 9 in a circular motion, then the next would appear.

For the next hour to appear on the clock, the circles would then one by one dissapear in a simular motion to how they appeared but would dissapear aniti clockwise instead.

ARTS UNIVERSITY BOURNEMOUTH Study Clock Current Time: 12am

Studio I.T Suite Library Refectory Courtyard

ARTS UNIVERSITY BOURNEMOUTH Study Clock Current Time: 9am

Studio I.T Suite Library Refectory Courtyard

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These two images display still captures of what my annimation would have looked like. I have given a colour code for each of the places around the university to make it easy to identify where is quietist. I have chosen a white background as if this was projected as live feed then it could be easily be projected on something as simple as a white wall. I have also given the video a title and a current time so you can see which areas are the quietist at different points of the day.

Evaluation For this project I was required to create an abstract portrait of the AUB campus. I completed this project in a small group of five. As a starting point we all researched into mapping and the data systems of our surroundings within a set of synthesised visual systems.

Our group decided to research into sound as this could be visually made up in many ways. For our primary research we measured sound in different places at different parts of the day with a decibel reader, this allowed us to collect data for our potential visuals.

Whilst we tried many possibility’s in the end we decided to go with an animation that was made up from circles this not only represented our theme of time but also the thickness of the circle displayed the level of sound at the point of day. We used blues, purples and greens to make up the animation as we thought it was visually appealing.

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INDUSTRY VISITS & RESEARCH During the second year of the course you will be developing your ability to think and work more critically and independently. It is essential that you prepare for your future as a Graphic Designer, by doing this you will need to become increasingly independent with your work but also look into the type of industry you may wish to be a part of.

For this project you are required to visit a design studio in order to gain knowledge and understanding, uncover the roles within any creative group and consider the possible expectations of you as a new designer. The research element within this brief will also help inform your awareness of current trends within industry.

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WHY NOT ASSOCIATES Why not associates is a British Graphic Design Company with a global reach. They turn their appetite for design into commercial success for clients both large and small in the arts, business, government and public sector. They have worked for over 25 years in many different media, including corporate identity, digital design, motion graphics and television commercials direction, editorial design, environmental design, publishing and public art.

Why not associates have worked for global campaigns such as nike, First direct, Virgin Records and the BBC. But at the same time they cherish smaller, locally based commissions such as public relations for the government and public art installation for specific communities.

“Regardless of scale, we collaborate closely with clients to come up with a solution we can all be happy about�

This image is taken from the why not assiciates homepage on their website: http://www. whynotassociates.com

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I chose this image because it is the statememt image when you first go on their website. I also feel it is a strong use of phoography.

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I LOVE DUST ilovedust is a multi- disciplinary studio founded back in 2003. Based on the South coast of England.

“Surrounded by the rolling English countryside and whipped by sea air, we create fresh, innovative design which makes up our award-winning portfolio”

ilovedust has been collaborating with a diverse range of brands from a mixture of areas. They have been delivering Graphic Design and Illustration for over ten years. They also produce packaging, brand identity, Murals and Annimations.

“We love what we do, and we think our clients do too. Here’s to the next ten years...”

This image “Welcome to the jungle” is taken from i love dust’s website: http:// ilovedust.com/ The image was made for practise and to build their portfolio. It is a hand drawn 3D piece, made from illustration and typography. I like this image as I feel the colours work well together.

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THE ONE OFF THE ONE OFF are a retail and branding design agency based in two studios in the UK. Their team of designers work hard to deliver retail design, retail graphics and brand identity projects to a variety of clients such as Samsung, Sky, Barclays and more.

They are a confident company who says with mutual respect and collaboration we deliver better quality design work that exceeds commercial objectives and expectations.

‘It is a belief of ours that ideas are the foundation for all great design’

This image is taken from THE ONE OFF’s website: http://www. theoneoff.com/work/ browse/client/crocs

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It is one of many images from their Summer 2013 Bread & Butter exhibition stand for the Crocs Europe team. I chose to use this image because the vibrancy works well together as a photograph.

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WE ARE FALLON Fallon was born in Minneapolis in the summer of 1981, during a recession and without a founding client. The agency was established by five idealists with a shared passion for understanding consumers and their behaviour, as well as shared values and common sense organisational principles.

They pooled their resources to buy one page in a newspaper to boldly announce to the world that there was a new agency ‘for clients who would rather outsmart the competition than outspend them’, a defining belief that is still deeply held more than 30 years later.

Fallon London launched with these same beliefs and values in 1998, and in today’s world of multiple media channels (and in another recession) the philosophy of using creativity to outsmart the competition. Fallon have worked with clients such as Cadburys, Faberge – The Big Egg Hunt, Netflix and many more.

“We believe that the only way for brands to stand out is through smart creativity: the combination of grounded, illuminating business insight and creative magic that work together to earn our clients a greater share of mind than their media spend can buy”

This image is taken from We Are Fallon’s website: http://www. fallon.co.uk/ This is an image from their piece of work ‘The big Faberge egg hunt’. I chose this image as it displays the companys strong sense of character.

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STUDIO OUTPUT Studio Output makes design work that brings people and brands together.

Studio Output wants to create work that takes you by surprise this will make you want to see things differently and inspire you to share it. They want to create truly creative work that people remember.

‘We have big ideas, but don’t like big egos’

They are a collection of creative people who work in offices in two different areas of the UK, Beijing and New York. Studio Output are a straight forward design company that are open and work closely as a team, this includes both clients as they like to think of them as equal partners.

This image is taken off Studio Output’s website: http://www. studio-output.com/ case_study/penguin/

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This is an image from penguin books as Studio Output designed their online website for them.

I chose this image as it was a strong use of colour.

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DESIGN BRIDGE Design Bridge starting back in the 80’s and has over 25 years of experience in the design and branding industry. They work in over 40 countries across the globe, employing people from all over the world.

They have four main offices located in London, Amsterdam, Singapore and New York.

Design Bridge doesn’t like to confine themselves as being just another -design group. The notion of the big brand idea has always driven and inspired them. They have worked with clients such as Diageo, Mars, FrieslandCampina and Akzo Nobel, they aim to create and develop enduring and memorable brand experiences.

“No two brands are the same and no two brands should ever have the same solution. However, we believe all successful brands do have one thing in common: a great idea at heart” Out of our six main companies we choose to contact, Design Bridge answered us by phone call. We arranged to visit them on Wednesday the 15th of October at thier studios in London.

Before going to Design Bridge our group planned to create a video, to collect photography and to ask a list of questions we had came up with together to make the most of our visit to the company.

This is an image we took when visited Design Bridge. It is the outside of their offices based in London.

Design Bridge’s website is: http://www. designbridge.com/

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DESIGN BRIDGE VISIT Out of our six main companies we choose to contact, Design Bridge answered us by phone call. We arranged to visit them on Wednesday the 15th of October at thier studios in London.

Before going to Design Bridge our group planned to create a video, to collect photography and to ask a list of questions we had came up with together to make the most of our visit to the company.

As I have never visited a design company before I wasn’t sure what to expect but I was pleasantly surprised when visiting this one.

The reception area was an impressive part of the visit as they had large vinyls of their most recent project, Tanqueray Gin. I felt this was a very effective way of brightening up a reception area.

“The new Tanqueray No.Ten bottle is designed to let the citrus shine, and tell the story of Tanqueray’s gin heritage channelling the iconic influence of Art Deco. It is a celebration of the classic cocktail shaker first embraced in the Art Deco era. With citrus at the heart of the design, another explicit influence on the new bottle shape is the lemon squeezer, with 10 facets flowing down the sides coming together at the base in a hero punt formation. On the shoulders of the bottle, the facets also reflect cut pieces of citrus fruit. The metal band creates further dramatisation by appearing to squeeze the bottle itself. Special attention is also given to the metal bottle cap with a texture reminiscent of both citrus fruit and a citrus grater. Special attention was also given to the type of green used for the glass, to communicate the grandeur of Tanqueray No.Ten and the new bottle, and reflect the fresh citrus liquid inside. Since this is a gin that allows bartenders to create the ultimate martini, it was vital that every aspect of Tanqueray No.Ten¹s quality and flavour was celebrated”

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This is an image of the Tanqueray Gin bottle which Design Bridge redesigned.

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Questions & Answers How has the company changed over the last few years?

The demand of work has increased. We have had more contracts with big companies that demand more work. The amount of people working here has increased.

Do you contact large companies?

We have a business team who works with the large companies.

Most of the large companies come to us due to built a relationship over the years. If we do small jobs it snowballs into more products.

How much work do you have at one time?

Project sizes and times span varies depending on what it is and how many products they want from us at that time.

How did you become a designer?

I entered lots of competition and I won one of the awards.

This gave me a head start on others as I had contact with the company. Make sure that you are persistent and act keen when looking for jobs and employers like this.

Is the company social?

Yes we often meet up in the pub after work. We all go out as a company however it has been harder as the company has grown in size so much.

Do you like working in London?

Yes, I was a bit scared to move to London at first, but I settled in well and love working here. I think it has the best opportunities in the industry as well.

What is it like working at Design Bridge?

It still feels like we are at University, there is a really fun atmosphere.

How many people work here?

We have about 250 people now, however its grown a lot in the 2 years that we have been here.

Can you give us any advice?

When applying for jobs make sure you come across and friendly and enthusiastic. Look out for getting placements and entering competitions to gain relationships with companies.

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This is another image we took of the reception area whilst on our visit to the Design Bride studios.

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Our Design Bridge visit After walking into the reception area we were shown downstairs as they have there own machinery which helps them mock up any future designs, which is extremely useful for them as they do not have to step out the building to source materials. Whilst looking around the office the atmosphere was upbeat, friendly and creative.

Design Bridge works well as a company as they have a variety of people who all take part in different sections such as packaging, 3D modeling, print and many more. These all contribute to the construction of a new design. Amongst having different skills there are also different design categories within Design Bridge such as Cigarettes, Alcohol, Fast foods etc. These teams occasionally swop members from different teams to keep their designers having fresh and alternative ideas.

When it came to the end of our visit we asked the two girls that showed us around Design Bridge to give us some advice for the future on how we would get hired by a big company such as Design Bridge. The advice given to us included enter many competitions, and if possible win, as this will gain you some recognition and show you are keen about design. One of the girls competed in the D&AD awards, which she won, this landed her with a job at the company when she finished her degree. The other girl was runner up in another competition, and with some keen persuading got herself a job as she showed enough interest and passion within design.

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These are a collection of images we took of the insides of the cupboard where Design Bridge keeps all their products they have previosly designed.

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WAYFINDING In the second part of this unit you build on your exploration and understanding of visual systems and begin to recruit your creative strategies to solve real world design problems. Wayfinding design involves the development of visual systems of signage, landmarks and mapping to facilitate the navigation of complex environments.

Wayfinding systems with urban, architectural or natural environments build on the inherent structures within the environment and engage with the expectations of the visitor. Buildings have floors, corridors and rooms.

There will also be relationships with other building and the functionalities within these spaces. Outside spaces have paths and junctions, or areas, seams and edges. A visual system must allow a consistent visual language to facilitate effortless understanding and navigation.

The design of a wayfinding system might require consideration for a fragile natural habitat or flexibility within an environment that changes over time. An urban space might require a complex, trans-lingual information system and an extendable system of wayfinding categories.

This project will give you the opportunity to explore how visual systems can offer an underlying structure and coherence o these design solutions.

Within contemporary design practice it is important to consider the broader scope of wayfinding and navigation within interactive digital spaces. The information architecture within the virtual spaces of the web and other digital media require the same coherence and facility for intuitive navigation as physical spaces. A visual system for a space in the ‘real world’ will often need extending into the virtual navigation of an associated online element of any project.

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Wayfinding Research For this project we started off by looking in various types of Wayfinding. The lecture given to us at the start of the unit highlighted a variety of Wayfinding ideas such as colour coding floors of a building, road signs, the hobo code, and the chalk chase were just some of the ideas.

The idea behind Wayfinding is to create a system to how you find or locate a place or object.

After the lecture I created a mind map that highlighted some areas that need a Wayfinding system. They are transport, buildings and public footpaths these are made up with systems such as signs for directions, colour coding, numbering and arrows these are just systems put in place to help find your way around places.

As a group we didn’t want to go with the most obvious or something that was already done so we tried exploring things that could need a system. I looked into worldwide issues such as your carbon footprint to the way the education system is organised and small everyday Wayfinding such as make a cup of tea.

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Ideas This image represents my first thought processes when being given the topic of Wayfinding to work on.

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Whilst exploring the ideas of Wayfinding I decided to look at the simplest forms such as ‘making a cup of tea’ as these were the most simplistic and everyday froms of wayfinding.

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Hobo code When the great depression happened in the US the hobo population increased. Hobos would travel around looking for a place of generosity and to find a better home. They came up with an ingenious idea of sign language to communicate to each other along the way. This is not like the sign language that hearingimpaired people use to communicate but drawings that they would leave along the road for fellow travelers. I think this an effective way of wayfinding as it uses visuals for hobos to read and make sense of, it s a clever initiative idea.

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Eureka Tower Carpark by Axel Peemoeller These creative signs were create by Axel Peemoeller for the Eureka Tower Carpark in Melbourne, Australia. The letters are distorted but can be read perfectly when read at the right position. This work won several international design awards. I think this design for a carpark is an effective and creative way of making a wayfinding system.

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Further Ideas

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Having researched into many types of wayfinding these are a few of my first ideas for the project.

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Chosing Ideas We then came together as a group and highlighted some of our better ideas and narrowed it down to three such as find your dog, Runner app idea and item finder in a supermarket, but these were not strong enough. We then thought about areas that needed help such as the system for bikes, wheelchairs etc. and decided to stick with the theme of wheelchairs as they have multiple problems in every day life.

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Wayfinding for Wheelchairs first mock up ideas.

Final icon names: - High Surfaces - Low Surfaces - Unsuitable pathways - Loss of traction - Uneven surfaces - Lack of space to manouever - Incompatable transportation - Narrow spaces - Gradient - Heavy Doors

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Wayfinding for Wheelchairs After deciding on our idea we then researched into it finding articles on the difficulties people in wheelchairs face on a day to day experience.

We then highlighted any potential problems such as narrow pathways, heavy doors, high tables etc.

After narrowing the problems down to phrase and image we then decided to make a Wayfinding system for wheelchair users and their carers.

The system we made is based around a free sticker book given to those affected by wheelchairs. The idea of the sticker book is to create awareness and guidance for users to get around as conveniently as possible.

There are multiple stickers inside the book that visually represent different problems or conveniences. Each sticker has a description of the sort of place where it should be stuck.

We wanted people in wheelchairs to have a visual code so that they can recognise the stickers in order for them to plan ahead or know what to expect. Once they have stuck the stickers in places of inconvenience or satisfaction they are then asked to take a picture and upload it to a website where they can state the good or bad experiences they may of faced in different locations. From our research we think this would be of value for those affected by wheelchairs, as it would be an interactive day-today update of imagery, which is both negative and positive.

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Icon Drawings These are two of the ideas for High Tables.

High tables are unsuitable for wheelchair users due to being out of reach.

These are two ideas for Low Tables. Low tables are unsuitable for wheelchair users due to not being able to fit under them.

These are two ideas for Narrow spaces. Narrow spaces are unsuitable for wheelchair users due to not being able to fit in tight spaces.

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These are two of the ideas for Traction.

Traction is an issue for users in wheelchairs as a pathway that seems to be safe in good weather contions could be dangerous in wet ones.

These are two ideas for Lack of space to manouever. This is an issue for wheelchair users as it limits them to be able to move around freely.

These are two ideas for Heavy Dooors. Heavy Doors are unsuitable for wheelchair users due to not being able to physically push the door as they are on wheels, this is dangerous and patronising for them.

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Digital Icons

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These are the final digital icons I have created for the stickers in by Wayfinding for Wheelchairs book.

The final ones are Gradient, Heavy Doors, High Surfaces, Low Surfaces, Lack of space to manouever, Narrow Spaces, Traction, Unsuitable transportation, Uneven surfaces and Unsuitable pathways.

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Screenshots of Wayfinding book Intro Pages for ‘Wayfinding for Wheelchairs’

Contents Pages for ‘Wayfinding for Wheelchairs’

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Introduction page for what ‘Wayfinding for Wheelchairs’ is about

One of the double page speards for a sticker page inside the book

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EVALUATION For this project we decided to make a sticker book called ‘Wayfinding for Wheelchairs’. This is a book that allows people affected by wheelchairs to place stickers in positive or negative areas, take photos and then upload it to a communal website which creates awareness in a variety of locations. Although we did not get chance to get the website running it would of been something we would of liked to do as it gives the project a more interactive approach. If we had more time we would make a mock up website to demonstrate features and explain our idea further.

On the website I would of liked to see all the information taken from the book and displayed as this would back up and further our idea. I would have also liked to create the photo upload page, which displays imagery of the stickers in there locations. This page would also have interactive elements on it that links up to social media such as Facebook, Twitter, instagram etc. in order to create further awareness. I would of also placed a suggestion section for any other stickers people thought would be useful for future publications, on this page there would also be a contact section for any thoughts or queries.

Overall I feel that this idea went well, however if I was to do wayfinding again I would like to have more fun with the idea and potentially go down another route. I feel that this project has made me much more aware of how important wayfinding systems are, and the thought that goes into them.

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SUBVERT This project will build on the deconstruction and analysis of the mapping brief at the start of the year. Every brand will have an underlying visual system that informs the design structure of touch points with its customers and potential customers. There will be a tight control of the brand narrative or company persona that these implements generate.

Companies manipulate their brand to put forward a sanitized version of their activities. An oil company that destroys the environment in the pursuit of profit will invest vast sums to present itself as responsible, ethical and green. The fresh, trendy persona of a fashionable sports brand might hide an overseas production system of pollution and child labour.

This project will allow you to take control of, to highjack, the visual systems of a chosen brand, and re-purpose the designs and modes of communication to subvert their chosen message.

Analyse and deconstruct the visual system of an existing brand.

Re-purpose the underlying visual system to produce an outcome that subverts or extends the brands key message.

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D&AD We started this project off with a lecture on some brands that have already extended or subverted a brand. To extend a brand you need to add on to the information already provided and cleverly adapt a useful/ meaningful change.

One brand that stood out to me in particular was the D&AD awards, which Bravo Charlie Mike Hotel extended by making the D&AD into the word DEAD. BCMH said:

“We were able to transform D&AD into a very colloquial English use of the word ‘DEAD’ meaning ‘really.’ For example, ‘dead excited,’ ‘dead jealous,’ ‘dead chuffed,’ ‘dead nervous’, etc. This allowed us to illustrate the heightened emotions and excitement felt in the lead up to and during the event but with a bit of humour because, after all, it’s a celebration”.

I thought this was a clever way of extending a brand and it worked effectively with their audience they were aiming it at.

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This is an image from Mike Charlie Bravo Hotels extended design of the D&AD awards. They changed the D&AD to read dead. They then made a series a phrases for the awards such as dead good.

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Calvin Klein This image shows how Calvin Klein models are portryed as meat for example “great legs, nice breasts�. This is a clever way of subverting a brand as it is not the most obvious.

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These two images show how Calvin Kleins fragrance ‘Obsession’ has been subverted to display how men and women are obssesed with their bodys. This is down to the fashion industry constantly focusing on body image.

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McDonalds Subverting a brand has been done for many years the most common way subverting is to create awareness in a positive or negative light. Some of the most common brands that are subverted are companies such as McDonalds and Nike, however cigarette, alcohol, fashion and fast food industries are also heavily targeted. One campaign that I found interesting was focused on McDonalds as it had a strong message being obesity.

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This image is a spoof ad which is from the back cover of adbusters #44.

It displays an obese child saying theres a little m in everyone. This is mocking McDonals as it is putting across a negative message being that McDonalds support obesity.

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Brainstorming Ideas

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Idea generation for Subvert

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Subverting a brand For my research into this project I started off by looking in brands that I could subvert to do this I would have to cleverly change the words around or play on words with their power phrase to make another statement. To further this I had to know a bit about the company’s backgrounds to say something with meaning so I looked into companies such as victoria secrets. They had a scandal on how their lingerie was produced in factories with such poor working conditions.

When researching in depth of usually the biggest companies their unethical secrets are revealed.

Areas such as the sexualisation of fashion industry, the way people should look and the way our clothes are made to animal testing on health and beauty products. Subverting brands uses the power to expose companies in order to create awareness to the public, as many of us do not know about the details behind the way our clothes were made or how many animals were killed to create one product.

Other companies which could be used for subvert are fatty foods these lead on to obesity compared to how they have produced their food so cheap this leads on to how the animals are killed before we eat that big mac burger. Alcohol and its effects such as drink driving are also brands, which are commonly subverted.

Whilst researching subverting brands a topic that kept coming up to my attention was misleading foods. How many of us actually know exactly what is in our food and where it has came from?

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This image is taken from https://www. adbusters.org/ content/absolut-end it shows a brand being subverted on the negative effects of alcohol.

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Researching Innocent I then found an article on innocent. Innocent has the equivalent sugar content as 3.5 Krispy Kreme donuts. I found this alarming, as this was a drink I brought. I had know idea that there was this much sugar content in this one 250ml drink, so I decided to go with that as my starting point for subvert.

I then researched into the company via there website. They look so innocent. I then thought ‘Not so innocent’. This was another one of my starting points that I wanted to use for my work. I then decided that many subvert campaigns are 2D posters and that I wanted to create something different, so I decided to make an animation.

The animation would consist of the logo being changed as I thought that is the most commonly recognised area of the brand. I then drew out some drawings altering the brands logo to make it look not so innocent. This then gave me the idea of creating a stop motion animation of the logo changing on the bottles label.

After creating my changing logo I then decided that my idea was not clear enough and that it needed some information as to why its not so innocent, this is where I added on facts to the animation in an innocent style. To further this I then made a third change to the logo displaying it as development of the recognised poison synonym by putting crosses as its eyes.

This is an image displaying some of the packaging for innocent. They use bright colours and almost child like packaging to display their innocence.

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Innocent Innocent started in 1999 after selling their smoothies at a music festival. They put up a sign asking people if they thought they should leave their jobs to make smoothies, and put a bin saying ‘yes’ and a bin saying ‘no’ in front of the stall. Then they got people to vote with their empty bottles. At the end of the weekend the ‘yes’ bin was full so they resigned from their jobs the next day. Since then innocent make veg pots, juices and kids drinks. They was to make natural, delicious, healthy foods that help people “live well and die old”.

Innocents (not so) Innocent smoothie has almost 30 per cent more sugar per 100ml than Coca-Cola, and is the most sugar-rich smoothie on the market. Don't be fooled by the two portions of your five a day. The high fructose sugar content piles the pressure on your liver, and the fact that it's a smoothie makes virtually no difference.

The fibre in the drink has been so heavily pulped during the manufacturing process, that the full sugar load of the smoothie is rapidly absorbed into the body. Recent recommendations Dr Lustig have suggested that we need to get our sugar intake down to six teaspoons for women and nine teaspoons for men. On that basis, this drink would deliver 100 per cent of your RDA. Not so innocent.

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This image is one of innocents campaigns for there veg pots.

They use bright colours and innocent looking animals to further their brand as being innocent.

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Not so innocent logos This is the original innocent logo which I made in Adobe illustrator which enabled me to adapt it to make it ‘not so innocent’.

This is the first not so innocent logo i created. I gave it horns and a tail to immatate a devil this gave the impression of ‘not so innocent’.

This is the second ‘not so innocent’ logo I created which I immatated from the poison symbol. I did this by take the crossed bones and making simplistic forms by using crosses as eyes.

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This is an image I made on Adobe Illustrator to copy the innocent bottle in order to create my annimation on.

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This is the storyboard of the images I put together to create my annimation for my Subvert project. The images start as the innocent logo, then the features shrink and grow to the fist not so innocent logo.

Next the writing comes in with the facts, and to finish the logo changes once again to show that the drink isnt what it seems almost poisenous.

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Not so Innocent This Image displays my first not so innocent logo on the bottke I created

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This image displays my second not so innocent logo on the bottle

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Critque on my suvbert project, from teachers & peers, I also noticed a few mistakes in my own work

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Evaluation Overall I feel that the animation was successful as it displayed that innocent was not so innocent by changing the logo and displaying some misleading facts that consumers may not know about it. When I was given feedback from my crit I was told it was a good concept but maybe a few alterations could be changed to make it better. Such as on the bottle I had the word blackberries twice when giving the description of what was inside. There were also other things brought to my attention such as why was the not so innocent text put above the bottle, maybe try and put it on the bottle to stick with the theme of the bottle displaying my idea. I was also told to maybe view more campaigns and take further inspiration for these to develop it. In conclusion I feel my idea was successful as it highlighted a brand that was misleading, and with a few alterations at looking at finer details such as pure fruit smoothie changed it to pure fruit smoothie with sugar. It could be a strong campaign against innocent. It was also brought to my attention that I could create stickers to stick on bottles to push the idea further. The video could also be posted on social media to gain awareness.

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Revisiting Subvert After my critique I realised I had a few mistakes on my previous work. So I decided to look back on some of the campaigns innocent has already done. After looking at these I then realised that maybe I should photograph the background in a bright natural scene instead of it being white as this was more relevant to the brands image. I decided to focus on an orange bottle, as this was a bigger surface to work on and a more simplistic fruit to focus on, as I wanted to change the illustration on the bottle. I then took pictures of an orange imitating the small image of fruit already on the bottle. After fading the bottles label out I applied my illustrated fruit, which displayed the brand as not so innocent, by two faces. I then chose to rewrite the writing on the bottle changing ‘innocent’ to ‘not so innocent’ and ‘never ever from concentrate’ to ‘always full of sugar’ these were the final touches to changing the display of the bottle. Overall I think the final images work well but I would still of liked more time to create the full animation.

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After going over my critque I decided to create the animations on an orange as it tied in better with the brands image. I chose to do orange instead as it was he most simplistic bottle this makes the faces clearer. I focused on the main faces as I did not have time to re-do the annimation.

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Redesign of bottle

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These are the processes I went through by changing the bottles image. I took the original label off and replaced it with a blank one in order to display my photo/ illustration and edited text on the reworked bottle.

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WORKSHOPS & LECTTURES This section of my book highlights any lectures or mini projects we have done within this unit. They are a mixture of lectures, programs and group projects. The outcome of this unit is to extend your knowledge of different areas within graphic design and keep up to date with programs.

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Capital Letters For this project we were asked to look into type rules. This helped me acknowledge what went into a good piece of typography. As a group we dived up areas, we were given paragraph headings and capital letters. I choose to research into capital letters.

Words written in capital letters have no “shape”. Words with small letters go up and down. Some small letters have “ascenders” (like the letter b). They go up. Some small letters have “descenders” (like the letter p). They go down. Some small letters have no ascender or descender. They stay in the middle. So small letters vary in height. But all capital letters are the same height (BP). When we read text, especially when we read fast, we do not read each individual letter. Instead, we read whole words and phrases. And we recognize these words and phrases partly by their shape.

Capital letters are hard to read for a number of reasons one is that children usually learn to read and write small letters before capital letters. Another is that capital letters give us visual clues such as the start of a sentence or a proper noun. Also for the same size type, capital letters are usually wider than small letters; therefore take up more space, which causes the eye to travel further.

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For our mini project we had to explore type rules. Our group got given the challenge of making a page to display capital letters, and the correct way to use them. I decided to focus on the readabilty of capital letters.

HOW EASY IS IT TO READ C A P I TA L LETTERS? Words written in capital letters have no “shape”. Words with small letters go up and down. Some small letters have “ascenders” (like the letter b). They go up.

Some small letters have “descenders” (like the letter p). They go down. Some small letters have no ascender or descender. They stay in the middle. So small letters vary in height. But all capital letters are the same height (BP). When we read text, especially when we read fast, we do not read each individual letter.

Instead, we read whole words and phrases. And we recognize these words and phrases partly by their shape.

Capital letters are hard to read for a number of reasons one is that children usually learn to read and write small letters before capital letters. Another is that capital letters give us visual clues such as the start of a sentence or a proper noun. Also for the same size type, capital letters are usually wider than small letters; therefore take up more space, which causes the eye to travel further.

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Final pages

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Can you read this?

This is the front and back cover of our book “can you read this?�

This is a double page spread in our book based on combining the correct type faces.

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This a double page spread in our book based on being able to read text on coloured backgrounds.

This is a double page spread based on rivers.

River happen when the text spreads out to much in paragraphs.

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POP – Prototyping On Paper For one off our tech sessions we learned how to design wire frames for an online portfolio for our work. Pop App works by you printing off the correct format document you wish to use (mine was an iPhone 5, so it was iPhone 5 shaped) and then designing it within the frames on paper.

You then take pictures of your designed drawings link them together and play around with how you would want things to work. This app is good for mockups and prototypes of your work in order for you to see how it works without completely designing it.

This is an example of the app on different devices.

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These are my examples that I did for the app POP. The first is an enter page, the second a home page, the third an about me page.

These are more examples of my app design. The first a gallery page, the second an axample of image hover, the third project display.

These are more examples of my app design. The first a contact page and the second a page that links to my blog. These are just the first stage to the app POP, you then take pictures of these and make a mock up website.

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Pop Up Shop (Poole) Poole has set-up a pop up shop called the factory. They are looking for new and interesting ideas to put inside the shop. You will work in groups of 10 with a mixture of students from Graphic Design and Visual Communication. The rules for the shop is you must have something to sell, You must try and engage as many people as possible within the general public and you must also create something to show what has already been in the shop and what it to come. You will need to think of a brand/ identity for what’s in your shop, the interior and exterior this could be how you find the shop or display methods. For your output you either need to create a product or a service. The dimensions of the shop are 4.88m x 17.98m. You have a day to complete this task.

This is an image of the pop up shop we designed for.

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Our three-week pop up shop lets you be creative with a disposable camera and pinpoints interesting places to visit within Dorset. If you want to het involved, you will be given a disposable camera for 24 hours that you will need to use all 27 exposures to capture the essence of Dorset within the photographs. These photographs will then be developed and exhibited in our studio, with the opportunity to purchase any of the 4x6 photos.

Different parts of Dorset will be mapped onto the floor, depending on the location that the photo was taken it will be put into each area. For example, on the Swanage area of the map, photographs taken from Swanage will be put onto these display boards. This pop up show is pushing people to be creative in a short amount of time and the opportunity to having their photographs exhibited.

Once our pop up shop finishes our three-week slot, we will collect all the information we have been given and produce a paper map from all the places we have photographs of to expose secret places in Dorset rather than a tourist map of general known places. This can then be sold in local shops in Dorset.

There will also be photo booths put in random locations across Bournemouth to advertise the pop up shop whilst our photography exhibition is on. When photos are taken in the booths you will be given a token to go and collect your photos from the shop. The pop up shops windows will display the images that have been taken in these booths as a constant live feed.

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VISUAL CRYPSIS Visual Crypsis is a strategy within the process of camouflage where a system merges with the surrounding environment. In the natural world an interactive visual adaptation can offer cover for attack or defence.

Within the context of Graphic Design an important aspect of understanding the functionality of a visual system is to explore how one system can interact with another. What effect does a visual system have on its surroundings? How is the communication of a system-based design affected by the visual context of its implementation?

This assignment will allow an exploration of how visual systems collide, camouflage and interact. The brief is also framed as a design house research & development project, where an in house team would use studio time to develop innovative outcomes and creative strategies without the constraints of a client.

Working in teams you will select one or more of the visual systems that you have produced during this unit and develop a pair of pairs visual implementations that reveal and disguise each other at different points in time or space.

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Research For this project the idea was to put two things together that shouldn’t in an intriguing way. For our first thoughts on Visual Crypsis we started off by looking into optical illusions, camouflage and rubbish. For the camouflage we looked at animals that matched their background, as this created a visual Crypsis, however we didn’t really have many ideas of our own for camouflage apart from photography and we didn’t think this was wide enough. Next we looked into optical illusions and tested some of our own with arrows on a computer screen and water in a glass, which worked well, but we didn’t know how we could take it further without it being done already or having to be extremely clever about it. The final idea we looked into was rubbish, we thought we could make something useful out of what other people had thrown away but we didn’t know what. We also looked into final outcomes such as stop motion and photography but yet again we was not sure what to produce so we went back and thought about ideas for our starting point again.

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Mind Maps Mind map of Visual Crypsis

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Mind map of idea generation for Visual Crypsis

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Ramon Bruin Dutch artist Ramon Bruin specializes in airbrushing, but his drawings are intricate optical illusions that appear to jump off the drawing pads. Also using the anamorphosis technique, Bruin’s drawings are created as slightly distorted to display a scene that appears to be 3-D from a certain vantage point.

This is an image Ramon Bruin Drew.

It is an impressive image down to the perspective of the image which makes it look 3D.

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Edgar Mueller German artist Edgar Mueller doesn’t toy with the fear of height— he creates the fear on flat, public spaces by painting over them to change their appearance. A Street suddenly has an enormous cracked glacier, a smooth river quickly turns into a waterfall with a seemingly 90-degree drop and a cavernous lava pit takes over a street in some of Mueller’s works.

This image is drawn on a large scale on the street. The image transforms the street into an ice glacier. This image is misleading as it looks so realistic.

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Leandro Erlich One of Argentina-based Leandro Erlich’s pieces was revealed as a mirrored street art instillation in Paris. People seemingly dangled from the third floor windows of a Paris flat while others perched precariously on roofs and scaled the sides. In reality, a life-sized building facade was constructed on the ground, while a giant mirror projected the image. He also made an installation of a false swimming pool that looked as if people were inside the pool standing up when photos were taken. Another of his instillations, “L’ultime Déménagement,” is a sculpture of a giant piece of a building facade, anchored to the ground by nothing more than a ladder.

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This is image displays Leandro’s street installation which with clever use of a mirror can make you look as if you are falling out a window.

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Great Grey Owl In spite of its large size, the great grey owl has no problem concealing itself, especially in the cold northern regions it typically inhabits.

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Bat Faced Toad

Taken among the leaves of Amacayacu National Park in Colombia this bat faced toad is masterful at blending into its surroundings.

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Tim Nobel & Sue Webster Tim Noble and Sue Webster take ordinary things including rubbish, to make assemblages and then point light to create projected shadows which show a great likeness to something identifiable including self-portraits. The art of projection is emblematic of transformative art. The process of transformation, from discarded waste, scrap metal or even taxidermy creatures to a recognizable image, echoes the idea of ‘perceptual psychology’ a form of evaluation used for psychological patients. Noble and Webster are familiar with this process and how people evaluate abstract forms. Throughout their careers they have played with the idea of how humans perceive abstract images and define them with meaning. The result is surprising and powerful as it redefines how abstract forms can transform into figurative ones.

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This is one of many images that Tim Nobel & Sue Webster have created. They make shadows of rubish look like people.

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Inside Out JR Beyond any political debate about 11 million undocumented immigrants living in the U.S., these portraits remind us that behind the numbers are real human stories. Inside Out 11M aims to represent the diversity and unity of people that can call America home.

The project takes part in Inside Out, a global participatory art project initiated by the award-winning artist JR to pay tribute to the power and dignity of individuals by displaying their portraits in public spaces around the world. People share their untold stories and transform messages of personal identity into works of public art.

This is one of many images taken of JR’s ‘inside out’ installation.

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Annette Messenger Annette Messager is an internationally renowned French artist whose diverse practice encompasses drawing, artist’s books, photography, sculpture and installation.

Featuring works from the early 1970s to the present, this represents the artist’s first retrospective exhibition in Australia and includes her large kinetic installations with mechanical and inflatable elements.

At once playful and disturbing, Messager’s works employ everyday materials and objects in their realisation, from woolen gloves and items of clothing, to black netting, soft toys and badges.

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This is one of many images of Annette Messengers installations. It is based around photography and as a whole it creates one image but she also wants the photography to be viewed individually aswell.

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Kate Schaefer Before I Die Local resident Kate Schaefer writes on a "Before I Die" public art display that invites people to share what is the most important thing they want to do before dying May 11, 2012 on 14th & Q Streets, NW, in Washington, DC. "Before I Die" was an idea originated from New Orleans artist Candy Chang who had transformed the side of an abandoned house in her neighborhood into a giant chalkboard for people to reflect what is important and meaningful to them. Local DC resident Sophie Miller set up the wall funded by herself and her friend Travis Moore in the memories of their grandparents to the joyful and caring lives they lived, in the form of public art for the community.

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This is an installation Kate created. It was set up in multiple places for people to say what they wanted to do before they die.

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Idea Generation After looking into a few broad ideas we decided that we wanted to make something interactive, as we didn’t have a client for this brief we wanted to take the opportunity of doing something fun. So we looked into installations and interactive art. We thought about what makes something interactive? What would someone want to take that time to do? So we started by thinking about interactive questions with answers that another member of the public might find interesting to read and ones that weren’t just one-word answers. We came up with ‘Tell us about a dream you had…’ This was a question broad enough so that everyone could and it was an interesting topic.

This image represents my first intial ideas for my project Visual Crypsis.

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Dreams As we had got our initial starting point of dreams, we then researched what we could do with it. We decided to draw up a simple line drawing of a person in bed on illustrator and colour code it so that when each person wrote about his or her dream it would be in a certain area in a certain colour. These were the only rules. After time and a number of people taking part the image would start to show in detail and in colour, the idea was to make an image out of type, this would be our visual Crypsis. We also thought about producing the idea in three different places so we would have three different outcomes.

After many thoughts we were not sure if the ‘tell us about a dream you had’ interactive piece was strong enough, and there were doubts on how we’d print it large, the weather staying good and even if people would stick to the rules so it didn’t look like just coloured type. Sticking with the topic of dreams we thought about how else we could create a visual Crypsis? This lead us to ideas such as stop motion again, a typography piece focusing on the most interesting words, combining pictures of every persons dream into one big one and voice recordings.

We decided to explore voice recordings as this still added a personal touch to our project. We asked a variety of people to record their dreams for us and to send them. We then typed up their dreams word for word and started to plan what was next. We printed the scripts off and looked through them for any links we could make.

After finding sections we loved in each of the dreams we decided to cut up the individual’s dreams to create one large dream, this would make our Crypsis as it overlapped and joined people’s dreams together, camouflaging to make one. We put the sound together in garage band.

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This is the photograph we took inspiration from when making the illustrator file.

The illustrator file has been made as the base lines for the ‘tell us about a dream’ installation.

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ELVIS So there’s this church that my family and I used to frequently go on holidays. That’s the type of family we were, we would only visit church on major holidays. This dream was based very much on reality. Dropped off my fan at the church, walked inside and drove around for parking as if in real life. Parking was hard to find. Finally find parking a few minutes later, I’m walking back up, up the hill and it starts to rain. Ok no big deal, starts to get heavier, keep my casual pace and I climb the steps to a church, go to front door, its raining harder now, through the glass window I can see mass is taking place. Everyone is participating. I try to join them but I can’t open the door. Think of the graduate where Dustan Hoffman is screaming NU LENG! The doors are just shaking and shaking and just won’t open. Everyone else is inside; they can’t hear me I’m being loud as fuck.

They don’t turn their heads nothing. Mass proceeds, I weep, next think I know I’m back in the car for whatever reason. The car is parked right in front of the church. It feels like loads of time has passed, I’m just back in the car. It’s raining harder and no one is coming out of that church.

ALLEGRA I was on the train and it was quite a busy morning and then everything starts to slow down like in slow motion, and this blue light starts to fill the garage and I think it was meant to be a bomb but it wasn’t scary it was quite calm and this blue light kind of goes through everyone and hits me. It goes through me and I fall back but it was a really calming… bomb BEATRICE My sister and I were at the, I don’t know were, but there was a massive pier and we were running from pedophiles slash murderer and he had gigantic scissors and we were running, then I jumped off into the water and so did ally, then with his scissors he would like go into the water with his scissors and try to catch us and he was like snipping away then all I saw was a bit of red water and then it stopped.

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CHARLOTTE On Sunday night it was pretty weird but Stephanie and Pauline I think what the dream was about was a corner in old city and on the corner was this hotel and it was falling to bits, and I was staring there with my family (mum dad and brother) and I remember this strong feeling of annoyance ummm the smoke in the hallway can make me go down, its the area we eat meals if I had it in the room it would move me through the walls. The walls had holes like air vents, which reminded me of my old apartment… Because the hotel was crumbling apart the smoke went everywhere. There was this big emergency and I think the city was in like a disaster zone ummm and then there was this war office and they created like a 3d projection of the city, it was like a map and there was a moped and it was going through the city but the map for the city was like cubic bricks so it was a weird 3d map the moto had to take. my dad was there talking about architecture and kept saying about how the different buildings were collapsing I can’t remember why but something about the facades crumbling down. And I think that’s because the front of Mattys house is crumbling a bit. New buildings were crumbling down and breaking apart/being demolished, umm and then was back in the hotel falling to bits, I really wanted to go for a cigarette again but I couldn’t get onto the balcony because there were couples on the room that divided were I was and I remember saying you’re so annoying, why are you here, you should just leave. They were Italian restaurant couples.

Then I woke up!

DUNCAN The dream that I had was concerning sailing and I was dreaming that I was your age again and I was selling with the white sister who was four years younger than me. So I was 19, she was 14, and we were sailing a merlin rocket we had back in the 70s called the… number 2730... the only problem with the dream was it was modern day Salcombe so we had this 35 year old boat racing against all the top guys and rather being in our boat at the moment we were in this old wooden boat and everyone was sailing past us.

And to add to the interesting nature of the dream she and I were both wearing our 90s sailing kit (psychedelic colours) everyone was coming past and laughing at our old sailing kit. But we’ll be back in the modern boat this year so won’t be so bad.

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GEORGE Last night I dreamt that my mum made me drive all the way to my grandma’s house, which is pretty difficult cus, I don’t know how to drive. I finally got there and had to park on a really steep hill but I refused to put the hand break on because a I didn’t know how and I was pissed off so the car rolled down the hill and smashed into the village.

GRETA I remember when I was younger I used to have a recurring dream about my brothers being taken away from me and put in a cradle and taken away down the stream, and I’d be stood there on the river bank alone, crying, and I’d wake up from this dream really sad that I’d been left alone with no one there. An orphan. An orphan of the night.

JACK When I was 5 I had a dream that I was falling down endless stairs and to make it more weird, it was in third person for some reason and I don’t know why but I was watching me sideways falling down endless stairs and it scared me so much. It was really weird.

JILL I don’t remember many dreams I often have dreams about things happening to my children but I remember when I was a child and ill with temperature, i used to dream that walls were closing in on me so you’re in as sort of confined space and never being claustrophobic but you feel like you’re going to get crushed in a room coming towards you which is scary and it usually related to me being quite ill with fever.

HANNAH I had a dream last night that I was skiing and I think it was in Switzerland with two friends, and we were skiing down the mountain. And then Lizzy forgot her poles so she went back to get them. Then Leo kissed me, and then we had sex? On the ski slope?

And he went in once, and then lizzy starts going down the slope and I see her. I freaked out then Leo pulled out. I acted like nothing happened. I went to the pub with lizzy and I kept quiet and felt really bad! And that’s it. Only dream I can remember.

MATT My dream was that one day my dream was that I was playing for England every boys dream, however I was shit. I was awful, and I felt really lethargic and slow.. Probably one of the worst dreams I’ve ever had. Really upsetting.

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MOLLY When I was little and really ill I used to have the same dream of a man sitting on my sisters bed (we share a room) he used to sit there and smile at me really weirdly. And throw notes at me out of a bag he had on the floor. It was really weird; it used to happen all the time when I was ill.

OLLIE I had a crocodile chase me over the earth basically and every time we hit water and swam we landed on a new continent. It took about 2 hours, he chased me on a cliff then I woke up.

ELLEN So I came home from uni and I walked into my bedroom and there were millions of spiders everywhere. Huge ones and tiny little ones, and started crawling all over me and it was really scary.

MAMA I dreamt I was outside with my cat, Pizzi, who is a home cat so she’s not used to being outside at all. She’s frightened and dashing between legs and cars. And I’m chasing her. She goes down a side street, and it’s all blocked with tables and rubble and builders and things like that. She jumps on a table and i jump on a table then I can’t see her anymore and suddenly I’m blocked by a very handsome man who is standing there with his 2 children and he gives me a helping hand to get on the table then to get off, I’m still looking for the cat then we enter an apartment which is my mothers house which is being divided into 2 houses all of a sudden and she says to me well I’m renting out the other half. Some people show up who want to rent it and one woman is very snooty and superior and she says, “so this is how its going to be is it”, in a very negative sort of voice. I feel offended on my mother’s behalf that they’re sneering at her efforts to make 2 flats out of one. I bundle them all into a car, and as they leave I embrace my mother and give her a big kiss and I hope that they saw it because then they will see what a loving woman she is. And that’s it.

JACOB I was sitting at the living room in my old house. I glance out the window and notice there is a penguin walking on the other side of the road next to the cemetery. So I got up and ran outside, but as soon as I open the door, a concord flew really low overhead and the penguin jus flew away like a car going over a plastic bag.

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FI It starts off with me being in uni at Leeds but I’m actually in Nottingham but at the uni of Leeds which doesn’t make much sense but I meet with some people if went to secondary school with. We have a little reunion but instead of watching the rugby varsity we go to watch quidditch instead except everyone’s on the ground and no ones on the brooms or in the air or anything um and the crowd is going wild by cheering and all of that but instead of having the score on the board, the crowd is making the stores by changing their tops and they make a mosaic pattern to reveal the score. And yeah I’m chatting with the girls and catching up, seeing how they’ve been getting on then I realise my train home is at 17 minutes past 7 and the time is quarter to 7 so I get quite stressed and ask my friend if I can borrow her printer to print my ticket because I’ve also forgotten to do that and she tells me she doesn’t have a printer so I go a bit crazy and run around like a bit of a headless chicken um then I find a printing room in uni and manage to log onto my account only to find I’ve actually not validated my ticket for the day that I’m travelling on so I go back to try and validate my ticket but it doesn’t work and obviously I get very emotional at all of this and become really rational and don’t realise that I can actually get on the next train so yeah it results in me being really upset and emotional and overreacting and I actually wake up in tears and am really thankful it was just a dream because if I missed that train, well I did but um it would have been a really emotional time.

HEIDI My recurring dream starts in the church fate and my family leaves and I get chased around by a vicker as he wanted to put my sole in a big hickory dickery clock sometimes the dream changes depending on my mood GEORGE My dream was a reoccurring dream that I had before coming to uni, and I’ve probably had it about three times a week. And ill be walking somewhere dark and all of a sudden ill be getting attacked and I don’t really remember much of the attacking part but. I would.

There was lots of blood and then id kind of float up out of my like beaten body laying on the floor and id look down and see myself like covered in blood, dead. With like my eyes there like open and glazing, and then id like wake up covered in sweat, it was horrible. And I had that for like the whole of the month before uni before starting first year.

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JAYLA I remember I woke up in this big house, I don’t know whose house it was. I was with my friend Nikita. So we’ve got up now were exploring the house. So she’s gone in to one room I’ve gone into a next room. I’ve come back out to like keep exploring and I don’t know where the hell she is, so I’ve gone to look for her now. So I’m looking in different rooms just bare creepy because it’s just empty. And then I remember, like heard something from the downstairs kind of attic. So I’ve gone there I’ve seen Nikita sitting there with a dead person. Like literally, stone cold, dead. So I’m panicking, she’s panicking. Like i’m asking her what happened, she can’t even speak properly. So I’m like listen we need to get out of here, like literally. So we’ve ran upstairs, got our jackets, ran outside. Running, running, running, running, running, running. When liked five big men started running after us, like we ran we ran we ran, my hearts racing, like were running as fast as we can. As fast we can until Nikita busts a corner and got caught. And then I woke up.

DAD (STEVE) He was in the house again the one he knew so well because he’d been there so many times in his dreams. He was in the cellar but it wasn’t really a cellar except it wasn’t really a cellar more a basement. He could feel the evil through the walls there was something there something he knew well but didn’t want to meet. The walls seemed to groan and heave as the evil in the house flexed and searched for a release. He had to escape but how, he was below ground and could not go upstairs because it was surely there. Waiting as it had done so many times before. He looked around him there was an opening in the wall up there, could he get to it? Where would it did lead? Would he find something to defend himself with? Again he looked around frantically for anything he could use to climb on. There some steps he ran towards them listening for any sound that meant it was coming down the basement stairs to find him. He grabbed the steps and put them against the wall below the opening. He climbed up knowing that this was his last chance.

If the opening lead to nowhere it was too small he was dead. The steps were not high enough and he hooked his fingers on the ledge of the opening dragging himself upwards.

It would come to find him soon he knew. The evil around continued to grow almost suffering him with his intensity. He reached the opening and pulled himself up onto the ledge, it was big enough for him to get into and there was a narrow tunnel leading him. Who knew where. The tunnel would start to get narrower soon, he knew and it may trap him. There was know choice he started down the narrow tunnel in search of a gun or a sword or anything, but most of all safety. The tunnel began to get slowly smaller. Narrower, and he could hear the sound of the feet as they descended the stairs slowly but surely and the horrible sound of its breathing. The tunnel walls began to push at his sides as the contracted inwards. He screamed.

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Story one So there’s this church that my family and I used to frequently go on holidays. That’s the type of family family (mum dad and brother) and I remember this strong feeling of annoyance ummm the smoke in the hallway can make me go down, its the area we eat meals if I had it in the room it would move me through the walls. The walls walls were closing in on me so you’re in a sort of confined space and never being claustrophobic but you feel like you’re going to get crushed in a room coming towards you which is scary it was really scary but it wasn’t scary it was quite calm and this blue light kind of goes through everyone and hits me. It goes through me then Leo pulled out. I acted like nothing happened. I went to

Story Two So there’s this church that my family and I used to frequent, my father my uncle still go every now and then, on major holidays. Guess that’s the type of family we were, we would only visit my grandmas house, which is pretty difficult cus i don’t know how to drive. I finally glance out the window and notice there is a penguin walking on the other side of the road next to the cemetery. So I got up and ran outside, but as soon as i open the door, a concord flew really low overhead and the penguin jus flew away like a car going over a plastic bag. I felt really lethargic and slow... I’d be stood there on the river bank alone, crying, and then i jumped off into the water and so did ally, then with his scissors he would like go into the merlin rocket we had back in the 70s called the... number 2730... the only problem I really wanted to go for a cigarette again but I couldn’t get onto the balcony because there were couples sideways falling down endless stairs and it scared me so much. it was really weird. i went to the pub with Lizzy and I kept looking for the cat then we enter an apartment which is my mothers house I walked into my bedroom and there were millions of spiders everywhere. huge ones and tiny little ones, sitting on my sisters bed, because we share a room, really upsetting.

Think of the graduate where Dustan Hoffman is screaming NU LENG! The doors are just shaking and shaking and just won’t open. I think it was meant to be a bomb but it wasn’t scary it was quite calm and this blue light kind of goes through everyone and hits me. It goes through me and i fall back but it was a really calming... bomb.

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Story Three I dreamt I was outside with my cat, Pizzi, who is a home cat so she’s not used to being outside at all. She’s frightened and she’s dashing between holes like air vents which reminded me of my old apartment.. Then I realise my train home is at 17 mins past 7 and the time is quarter to 7 so everything starts to slow down like in slow motion, we were running from pedophiles slash murderer and he had gigantic scissors. He chased me on a cliff then started crawling all over me and it was really weird. The walls seemed to groan and heave as the evil in the house flexed and searched for a release. So you’re in as sort of confined space and never being claustrophobic but you feel like you’re going to get crushed in a room coming towards you which is scary and it usually related to looking in different rooms just bare creepy because it’s just empty. I get chased around by a vicar and he was like snipping away then all I saw was a bit of red water. There was lots of blood and then id kind of float up out of my like beaten body laying on the floor and id look down and see myself taken away down the stream, like a car going over a plastic bag. I remember I woke up in this big house, I don’t remember whose house it was, Through the glass window I can see Nikita sitting there with a dead person. Like literally, stone cold, dead. So I’m panicking, I kept quiet and felt really bad! I bundle them all into a car, and as they leave I embrace my mother and give her a big kiss and I hope that they saw it because then they will see what a loving woman she is. And that’s it.

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Experimentation After creating the clip so it constantly flowed into more and more dreams we showed our tutors. This was where we realised we needed visuals to go along with our audio in order to meet the requirements of the brief being a visual Crypsis.

Again we thought of the idea of stop motion, flickering images off Google like when they do an MRI scan on someone dreaming, simple animation of icons and type and many more.

However we didn’t want to animate the visuals too much as we wanted to leave it open to the public’s own imagination as this related to the topic of dreams better.

After going through our visual ideas with our tutors, we realised we had given ourselves a hard challenge as we had already chosen a topic with a Crypsis as a dream is made up of imaginary thoughts, memories and real life scenarios. This worried us as we loved our audio of dreams, but maybe we needed to change it around to make it more randomised in order to create the impression that their could be endless possibilities of putting a variety of dreams together. The idea of randomly selecting clips of the dreams to make one would then be our Crypsis.

We were not sure on how to make this idea work so we thought about having clips on shuffle on an iPod or making something interactive like a game where people would have to step on squares to put clips together to make a final outcome.

In order to make this idea work we had to think about the clips of the dreams we selected very carefully.

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This is a mock up of our stop motion idea. It was based around simple icons and typography so that the rest could be left to the audiences minds.

This is a mock up of a typography peice I created to visually represent a dream like theme. This peice would of sat with the audio.

So there’s this church that my family and i used to frequently go on holidays. that’s the type of family (mum dad and brother) and i remember this strong feeling of annoyance ummm the smoke in the hallway can make me go down, its the area we eat meals if i had it in the room it would move me through the walls.

were closing in on me so you’re in a sort of confined space and never being claustrophobic but you feel like you’re going to

it was really scary but it wasn’t scary it was

get crushed in a room coming towards you which is scary

quite calm and this blue light kind of goes through everyone and hits me. it goes through me then

leo pulled out. I

acted like nothing happened

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Building a narrative We printed off the dream scripts again as we wanted to create some sort of order for the game. For example the first line of squares would be starting points of dreams the next would be context etc.

This built a narrative for our project, as we had to explore into the English language as to what made a story work. We divided this up into five parts a beginning, context, a problem, context and an emotion/ feeling as the end. Eventually when playing the game and selecting five different parts each of which had five different clips/ answers, this would make up a personal mismatch of dream clips to make one big dream.

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Text Experiment This is the image of us as a group trying to work out how the words would of been projected onto someones face. To create this image we found a simple outline and took the first section of our audio dreams script and placed it within the area of the face.

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This image is a mock up of what would have been one of our stencils for our text and face imagery.

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The final idea After exploring the second idea of the interactive game we realised that this was too much of a challenge and we wasn’t even sure if it would work as a final result. So going back to audio we decided that it was our Crypsis as we had taken parts of each persons dream and made it into one, but we still had nothing visual.

After going back through our original visual ideas and coming up with many more we decided to keep it simple and film the people who recorded the clips for us. Originally we wanted to project their words on their face and for them to blink at the beginning and end so that we could fade it in and out on to the next person, but when setting up the set we decided to keep it simple and not put the text over their faces as this was too much because the audience may get confused on trying to read the image and not concentrate on the audio being played. Instead we filmed each person in exactly the same place in the same lighting and for them to act natural so just sit there and blink normally, and use the focus of the camera to fade it in and out on to the next person. After filming each individual to the time length of his or her audio we pieced it all together using iMovie.

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Merging the film

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These images are the stages that we used to merge our films together. We started off by filming each individual clip out of focus then returning to focus when they talk as it comes to the end of there section the film then goes out of focus again to merge into another clip. All the people in the clips have all sat in exactly the same place under the same lighting to give our dreamy effect.

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Final screenshots of film

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Evaluation Overall we had very good idea generation throughout this project as we explored the possibilities thoroughly for each step of our journey to get to the final result. As a group we chose a strong and unusual topic, which held interest so people would want to listen.

Although we gave ourselves an extremely hard topic to work with we successfully pulled off a visual Crypsis. I enjoyed this project as we were aloud freedom to create what we wanted as we did not have a client to cater for so there were no restrictions. If we had more time for this project I would have possibly liked to explore the idea of stop motion for our project as it would have been a fun topic to do an animation for.

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DISPLAY BOOK This project will give you the opportunity to select, organise and structure information through visual systems using grids, typography, composition, hierarchy, colour, etc. You will document and tell the story of your creative process through a systematic considered presentation.

Consider carefully how you document the development and realization of your wor. Tell the story. Think about the narrative of the elements that you include. Be selective. You should evaluate and edit your work. Include research, insights, design thinking, testing, critical analysis and all material that is relevant to your creative process.

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Critique This image display my first critque that I had on my display book. After this crit I changed many things throughout my book. For example I changed the fonts, made sure all text started in the sam/ simular places and rearranged some of my layouts.

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This image display my second critque I had on my book. After going away and making changes on my first crit I still thought that some things were not exactly right, so went through my book with another teacher in order to get a second oppion. He liked my change of fonts, however I was told to make sure I have a clear hierachy and subheadings.

He also advised me to consider different layouts to fill the page better, in order to do this I have added captions in small bold text to give variety. I also changed my italic text to Lucinda Bright at a 60% grey as this worked well with my other fonts. I feel this crit gave my book some order and gave it a more professional finish.

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Comparisons

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Change of font and font size (Eurostile to avenir light and futura extrabold.

Heading size 20pt titles to 14pt titles.

Main text 14pt to 10 pt. Leading 17pt to 16 pt. Subheadings are now in bold.

Layout has changed to be more structured. Bold heading has been added. Caption style has changed from Eurostile to Avenir bold for emphasis.

Heading has been added. Images line up in the same place so it is easier on the eye. Captions have been changed to the right hand side of the page. Caption style has changed from Eurostile to Avenir bold for emphasis.

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Hierachy of text has been brought in instead to give structure to the page. Image opacity has been brought up to 100%. Quote has been taken of image and put in main body of text in Lucinda Bright, 12pt on 16pt.

Caption has been put down right hand side describing the image.

All other images have been removed.

Fonts have been changed, was Eurostile now it is Futura for headings, Avenir for main text.

All text has changed from justified to align to left. Circle has been taken off the number. Number has changed to 30% opacity and quote has changed to 60% opacity. Number has been brought up to 870pt for emphasis.

Heading has been added. Image layout has changed so all images line up.

Main text has been changed into captions for emphasis.

Page layout has consistancy to other pages.

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Grid System This image displays my 5 x 6 grid system which I designed so that the first four columns could be used for images or text and the last one could be used for captions.

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For this spread main text takes up 3 collumns. Caption takes up collumn 5.

Image is full page.

For this spread main text takes up 3 collumns.

Number is placed on margin lines at size 870pt.

For this spread heading states the what the page is about. Images take up 4 collumns of page. Caption takes up th fith collumns on page.

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Original font choices In ra nihilluptae quae sunt eario quibusam que es modit odis ius et oditas doloratur atiissimpe porepedis volori ra nitassi tiusape remodis et ommo doluptasit magnistrum nonserum rat liquas pore venienis es molupta volut odia volupti nus simporist la eum dendit, optur, inverestem et et enis dunto teste prae. Nimincilles non eosse quuntio nsenimilibus ditem dolendi scidiscil estem qui tecea volenda cus et qui dolore modipitas doluptur sed ma nimi, sunt exerio denem. Illesti rae num fugitia nullecabora quissintum ne quae nime nosamus simpelectur susa volorerspe landae mil ipitiantem qui ut ut atur, sit essimi, sam et occus. Perrum estibus seque con nonse-

In ra nihilluptae quae sunt eario quibusam que es modit odis ius et oditas doloratur atiissimpe porepedis volori ra nitassi tiusape remodis et ommo doluptasit magnistrum nonserum rat liquas pore venienis es molupta volut odia

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Used for: Main body text and titles.

Font: Eurostile, Regular Size: 10pt Leading: 14pt

Used for: Quotations Font: Avenir, Light oblique Size: 12pt Leading: 35pt

Current font choices In ra nihilluptae quae sunt eario quibusam que es modit odis ius et oditas doloratur atiissimpe porepedis volori ra nitassi tiusape remodis et ommo doluptasit magnistrum nonserum rat liquas pore venienis es molupta volut odia volupti nus simporist la eum dendit, optur, inverestem

In ra nihilluptae quae sunt eario quibusam que es modit odis ius et oditas doloratur atiissimpe porepedis volori ra nitassi tiusape remodis et ommo doluptasit magnistrum nonserum rat liquas pore venienis es molupta volut odia volupti nus simporist la eum dendit, optur,

Used for: Titles Font: Futura ExtraBold Size: 14 pt Leading: 20 pt

Used for: Main body text Font: Avenir Light Size: 10 pt Leading: 16 pt

inverestem et et enis dunto teste prae. Nimincilles non eosse quuntio nsenimilibus ditem dolendi scidiscil estem qui tecea volenda cus et qui dolore modipitas doluptur sed ma nimi, sunt exerio denem.

Illesti rae num fugitia nullecabora quissintum ne quae nime nosamus

In ra nihilluptae quae sunt eario quibusam que es modit odis ius et oditas doloratur atiissimpe porepedis

Used for: Quotes Font: Lucinda Bright, Italic Size: 12 pt Leading: 35 pt

volori ra nitassi tiusape remodis et ommo doluptasit magnistrum nonserum rat liquas pore venienis

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Evaluation For this project I was given the task of making a book that displays my work throughout this unit. I have focused heavily on layout by working with a gridding system and also the hierarchy of my font. I have tried to highlight all the key areas throughout each project. I haven’t used colour for this book, as the projects I have done were all so different so I have used a combination of black and grey text, to make up for the lack of colour I have tried to use bright photography. I chose to do my book a bit shorter then A4 with the dimensions of 210mm x 270mm as I originally wanted to create a square book but this wasn’t enough space to work with. Overall I am happy with the layout of my book, however if I was to do it again I would try push the boundaries of the grid too more interesting layouts, this is something I will take into consideration when making my next book. For next time I may also consider a different shape book as my dimensions were limiting. I feel that I have improved a considerable amount compared to my last book.

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Overall Evaluation For this unit I feel that this unit has broadened my knowledge as I feel that I am more aware of systems and how much they play a part in day-to-day life. I have looked at parts of design that I wouldn’t necessarily think about going into some of which I have enjoyed some of which I haven’t been as keen. I enjoyed subverting a brand and the visual crypsis briefs the most down to having more freedom. The mapping projects were useful in the thought process but I did not feel I engaged as well with these.

I also feel that the industry visit was an important part of this term as it made me consider which part of design I wish to go into for the future.

It also gave me pointers on how to get a job, which is something I will value as I will have to get a job at the end of my degree.

Overall I am glad that I did this unit as I feel I have learned a lot especially compared to last year. If I was to do this unit again I would make sure I use my time better for research but this is something I aim to do for future projects.

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Key References http://www.williambranton.com/58021/3579854/gallery/british-library http://www.dailyinspiration.nl/10-awesome-infographics-for-graphic-designers/ http://www.hongkiat.com/blog/77-catchy-and-creative-slogans/ http://www.businessoffashion.com/2014/01/ethical-fashion-brands-target-mass-market.html http://www.manchestereveningnews.co.uk/business/media/manchester-agency-provides-creative-sunbed-5801370 http://www.thevegetariansite.com/ethics_test.htm http://womenonwomenblog.wordpress.com/2013/12/13/victorias-secret-2/ http://www.inc.com/ss/geoffrey-james/worst-brand-scandals-2013#10 http://www.innocentdrinks.co.uk/things-we-make/our-smoothies http://www.thegrocer.co.uk/fmcg/drinks/innocent-leaps-to-defenceof-smoothies-with-new-sugar-research/358782.article http://www.pastemagazine.com/blogs/lists/2013/09/look-twice-10artists-who-specialize-in-optical-illusion.html?a=1 http://list25.com/25-incredible-camouflaged-animals/?view=all http://www.sakirgokcebag.com/Installations.aspx?d=05+Toccata+I&f=01-Sakir-Gokcebag.jpg http://www.thisiscolossal.com/page/3/ http://www.sayakaganz.com http://www.sciencedirect.com/science/article/pii/ S0042698907003756

http://www.mca.com.au/exhibition/annette-messager/

http://www.insideoutproject.net/11m/ http://www.jr-art.net/ http://www.zimbio.com/pictures/hDrwvOXKPeb/ Public+Chalkboard+Art+Installation+Encourages/hZDV9DXkSg/Kate+Schaefer http://www.samaritans-purse.org.uk/what-we-do/operation-christmas-child/about-operation-christmas-child/ http://www.huffingtonpost.com/2012/03/01/yoko-onosour-beautiful-d_n_1313539.html http://www.webmd.com/balance/features/9-things-aboutdreams http://www.runeguneriussen.no http://www.redhongyi.com http://mentalfloss.com/article/13046/11-artists-doing-amazing-things-recycled-materials http://weburbanist.com/2008/06/04/recycled-art-fromtrash/ http://www.coolinfographics.com/blog/2010/3/11/underskin-the-human-subway-map.html http://www.just-sam.com/just-sam/illustration.html http://shannonrankin.com/home.html https://www.dropbox.com/s/t2wa1722zfkswa8/Visual%20 Crypsis%20Dreams.mov?dl=0 http://www.ayla.clickgarden.net/wp-content/uploads/2011/02/Annette-Messager-My-Vows.jpg

http://likemimagazine.files.wordpress.com/2013/10/jr-5.jpg https://aeroplanesandcelery.files.wordpress.com/2014/04/o-before-idie-facebook.jpg http://cromeyellow.com/wp-content/uploads/2013/12/wild_mood_ swings_tim_noble_sue_webster.jpg http://www.thisismarvelous.com/postImages/hyper-realistic-drawings-JJKAirbrush5.jpg http://www.metanamorph.com/images/3D%20Pavement%20Art/ The%20Crevasse/max/The_Crevasse_003.jpg http://www.domusweb.it/content/dam/domusweb/it/notizie/2013/06/27/leandro_erlich_dalstonhouse/Image-13-Leandro-Erlich-Dalston-House.jpg https://s3-eu-west-1.amazonaws.com/bccdn/u/cc4c97efbc42dd92d481a2678a99933a.jpg http://b.fastcompany.net/multisite_files/codesign/ poster/2013/05/1672574-poster-1280-map-collage.jpg http://lccgraphics2014.com/wp-content/uploads/2014/06/IMG_9978. jpg http://www.designbridge.com/blog/wp-content/uploads/01_5081.jpg http://www.bondandcoyne.co.uk http://d.fastcompany.net/multisite_files/codesign/imagecache/1280/ article_feature/1280-projected-arrow-future.jpg http://img0.etsystatic.com/il_fullxfull.195164172.jpg

http://www.funnyjunk.com/funny_pictures/1300720/Parking http://bcmh.co.uk/daad/ http://magazin.differentfashion.cz/wp-content/uploads/2013/08/Crocs-boty-bread-and-butter.jpg http://innocentdrinks.typepad.com/innocent_drinks/adverts/

http://www.timnobleandsuewebster.com/biography.html http://d.fastcompany.net/multisite_files/codesign/imagecache/1280/ article_feature/1280-projected-arrow-future.jpg http://www.mayang.com/textures/Stone/images/Aggregate%20 Stone/fine_gravel_ashphalt_roof_4012151.JPG http://i.huffpost.com/gen/1100085/thumbs/o-CAMOUFLAGE-OWLfacebook.jpg http://www.independent.co.uk/life-style/health-and-families/healthnews/campaigners-demand-ban-on-misleading-healthy-eating-labels-9552520.html http://www.timnobleandsuewebster.com/biography.html http://www.bandb-studio.co.uk/our-work/innocent/ https://www.adbusters.org/content/absolut-end http://asset2.itsnicethat.com/system/files/062013/51c95adf5c3e3c6ef7002716/img_col_main/BCMH_595px_D_AD_assets-02. png?1372150675 http://img.myconfinedspace.com/wp-content/uploads/2006/05/mcdonalds_02.jpg http://www.lomography.com/magazine/lifestyle/2011/11/21/clever-collages-by-annette-messager Samara, T (2005). Making and breaking the grid: a graphic design layout workshop. Beverley: Rockport.

Calori, C. (2007). Signage and wayfinding design: a complete guide to creating environmental graphic design systems. Hoboken, N.J.

Visual Thinking BA (hons) Graphic Design, Year 2 Arts University Bournemouth

By Rosie Thomas This book highlights key parts of my journey whilst learning the unit Visual Thinking. It displays research, ideas, development, critique, final imagery and evaluations.