SWOT Analysis Stregnths NewGen Surgical is the first and only company of its kind to make sustainable medical devices, with the alternative
option only being plastic products. The world is going green, so this is their biggest strength. Weaknesses NewGen Surgical’s current staff is spread very thin
due to the lack of funding. Because of this, they often don’t have the time or luxury to dive deep into a project. Opportunities NewGen Surgical has the opportunity to update and improve their marketing collateral, making it more visually
appealing and easier to understand. Additionally, digitizing the new collateral on their website brings the opportunity for more people to view and access it. Threats Covid-19 has had a negative impact on NewGen Surgi-
cal, causing them to cut costs. Another, separate threat is that the medical industry is slow moving and bureaucratic, and has not yet caught up to the sustainability standards of some other industries. Convincing distributors to switch products has been a challenge.
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