Encounter In the Eye of the Beholder
| MAJOR PROJECT | JIE SHUANG YEOH SUPERVISOR : BEN MILBOURNE
S3759511
WEEK 15|
ARCHITECTURE IN TOURISM
View and architecture have a uniquely powerful resonance. With the rise of social media and the evolution of camera phones, architecture today has been commodified into a piece of catchy and compelling imagery to be ‘consumed’ by the people. This project is interested in the gazing culture in architecture, which aims to explore an inclusive planning strategy for a tourist place, which allows the coexistence of local and tourist activities.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
BACKGROUND STUDIES
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
Tourism in Renaissance Architecture
The Grand Tour
Tourism in Contemporary Architecture
Bilbao Effect
Dated back in the 18th century, the gazing culture has been the purpose for travelling such as the Grand Tour. Today, in the contemporary architecture, it is often the key driver in shaping the spectacular culture in architecture.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
IMPORTANCE OF TOURISM IN THE GLOBAL CONTEXT
National Economic Value in Tourism
Melbourne Economic Value in Tourism
Source: Tourism Research Australia (2019) Tourism comprises the activities of visitos. The term ‘tourism’ in the international standards is not restricted to leisure activity. It also includes travel for business or other reasons, such as educdation, provided the destination is outside the person’s usual environment.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
IMPORTANCE OF TOURISM IN MELBOURNE Tourism Business in Melbourne Source: Tourism Research Australia (2019) The tourism industry involved almost equal amount of full time and parttime worker. The self-employed people such as taxi drivers and takeaway or grocery shop owners who do no employ people other than themselves took a significant percentage in tourism business.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
IMPORTANCE OF TOURISM IN MELBOURNE Melbourne in Global Image Source: Tourism Research Australia (2019) According to the EIU’s (Economics Intelligence Unit) Global Livability Index 2019, Melbourne has ranked at the second, behind only Vienna, as the most livable city in the world, and it took top spot in 2015, 2016 and 2017.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
IMPORTANCE OF TOURISM IN MELBOURNE Tourism in Melbourne According to Tourism Research Australia (2019), Melbourne was the second most popular destination for both international and domestic tourists in 2019
MOST POPULAR DESTINATIONS IN AUSTRALIA IN 2019
International Visitors
Domestic Visitors
12M
10M
VISITORS
8M
6M
4M
T NO ROP RT ICA HQ L LD
ER RA CA NB
IDE
OA EC NS HI N
SU
AD EL A
ST
T OA S DC GO L
PE RT H
AS NS T W
NO RT H
CO
E AN BR ISB
UR NE BO ME L
SY
DN
EY
2M
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
IMPORTANCE OF TOURISM IN MELBOURNE Tourism in Melbourne
NUMBER OF VISITORS TO MELBOURNE
International Visitors
WHICH AUSTRALIAN DESTINATIONS HAD THE HIGHEST VISITOR SPEND?
Domestic Visitors EXPENDITURE IN BILLIONS (INTERNATIONAL + DOMESTIC)
DESTINATION 12M
$19.5B
Sydney 10M
$17.0B
Melbourne
$7.6B
Brisbane
8M
$5.6B
VISITORS
Perth 6M
4M
North Coast NSW
$3.9B
Gold Coast
$3.8B
Tropical North QLD Adelaide
2M
Sunshine Coast 2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
Darwin
$3.7B $3.5B $2.9B $1.1B
YEARS
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
IMAGE OF TOURIST ABOUT MELBOURNE These images show that the image / brand of a city is highly tied with the architecture of a place.
| MAJOR PROJECT | JIE SHUANG YEOH
Online Image
Travel Website
Google search Keyword: Melbourne
Tripadvisor
Encounter In the Eye of the Beholder |
IMAGE OF TOURIST ABOUT MELBOURNE These images show that the image / brand of a city is highly tied with the architecture of a place.
Illustration about Melbourne
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
ISSUES
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
As tourism has a huge influence on the economy as well as an image of a place, it has resulted in a tourist-driven space planning in most of the cities.
$222
$55 $25
| MAJOR PROJECT | JIE SHUANG YEOH
$79
$350
$25
$120
$65
$95
$180
$89
$264
$144
$128 $38
$55
$79
$164
Encounter In the Eye of the Beholder |
These cities that have built up their iconic brand destination which are purely design for tourist gaze. Often, the distinctive and spectacular views are the emphasis in the design.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
However, this gazing culture is now seen as problematic as it causes spatial conflict such as overtourism and community displacement.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
1.5km
Disneyland
1.5km
Melbourne CBD
The issue of overtourism can also be seen in the conflict of interest in infrastructure provision, for example, the megastructure such as Disneyland which has gentrified the local land resources.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
Toured Object
Crowd
Destination
Object-centric Congestion
The non-hierarchical photogenic moment that casues overconcentration within the same space.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
This tourism megastructure has occupied the local resources and results in conflicts between the locals and the tourists. The conflict in space uses such as overcrowded public space and rental price increase in the housing due to the Airbnb effect.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
TRAVEL IN COVID-19?
And now, when there are no tourists, those tourist dependent places are struggling to survive.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
PROJECT PROPOSITION
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
In responding to the issue, this project formulated its strategies in programmatic, spatial and formal proposition, aming to negotiate the conflict by proposing an infrastructure for both locals and tourists, using the protocol of seeing as the spatial strategies to formulate the space.
VP
HODD
LE GR
OU
-S
H RT NO
| MAJOR PROJECT | JIE SHUANG YEOH
ID
VP
VP
VP
VP VP
Encounter In the Eye of the Beholder | VP
SITE
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
Top 7 1.9M visitors in the year ending March 2019. • 1.1 million domestic visitors • 1.4 million international visitor
most visited place in Melbourne
T
ES
DA
W
ST
L KI
Y RO
ST
TZ
FI
ST K
(Tourism Research Australia (TRA), 2019)
RD
BARKLY R
D
ILDA
ES
PL
AN
AD
E
ST
SITE ST
CH
A BE
ND LA AC
DA
L KI
CHARLIE
ST
A rich cultural, art & historical place
Popular recretional destination for water sport & beach activities
St Kilda The site chosen is the Triangle site in St Kilda, which is next to St Kilda beach and Palais theatre. St Kilda has been known for its popularity as a recreational site for both locals and tourists.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
HO D DLE
PROSPECT
GRID
St Kilda Pier
Junction Hotel
OCCUPA TION Esplanade Hotel
Esplanade Market
National Theatre
Palais Theatre
President Cup Mural
Acland Street
NORTH
-SOUTH
GRID
Luna Park
Apart from its touristic nature, the historic fabric and spatial identity of St Kilda also depicts an invisible relationship in view construction. Due to the intersection between the Hordle Grid and Melbourne North Grid, the convergence points have created the prospect opportunity in these key attractions.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
Triangle Site Development Hisotry
St Kilda triangle site is an iconic site which are both important to the locals and the visitors. In the past, there are numerous attempt trying to develop the sites but none of them have succeed due to the conflict of development interest, which is whether it is designed for the community or purely for commercial purposes.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
Site Analysis
Demographics
SITE
ZONING Residential General Residential Zone Neighbourhood Residential Zone Residential Growth Zone Mixed Use Zone
Zoning & Program
Commercial Public Land Park & Recretional Education, Local Government & Service & Utility Special Use vRoad
T
ES
A LD
W
ST
KI
Y
O ZR
ST
T
FI
RD
BARKLY R
D
ILDA
ST K
ES
Social Amenity Issues
PL
AN
AD
E
ST
SITE LD
KI
CHARLIE
ND
CH
A
BE
LA AC
A
ST
ST T
T
ES
A
LD
KI
ST
W
Y
RO
T
ES
ST
TZ
FI
A
LD
KI
ST
W
Y
RO
ES
ST
TZ
FI
BARKLY RD
RD
PL
AN
AD
E
ILDA
BARKLY RD
ST K
AD
AN
AD
E
E
SITE
ST
SITE
ST
ST
CHARLIE
ST
D
N LA
CH
A BE
AC
DA
D
N LA
CH
A BE
AC
DA
ST
L KI
CHARLIE
L KI
D
N LA
CH
A BE
AC
DA
L KI
ST
ST
RD
RD
ES
PL
AN
CHARLIE
Y
RO
TZ
FI
ILDA
ILDA ES
PL
SITE
W
ST K
ST K
ES
A
LD
KI
ST
BARKLY RD
History & Events
ST
ST
ST
Tourist Places & Activities To mitigate the conflict between the locals and the tourists, the site analysis are done to understand the program needs for both stakeholders. Source: Australian Bureau of Statistics, 2016 Census QuickStats
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
Demographics Studies
Source: Australian Bureau of Statistics, 2016 Census QuickStats
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
Zoning Studies
T
T
ES
A LD
W
OY
R TZ
FI
W
KI
OY
ST
R TZ
FI
ES
RD
RD
BARKLY RD
ILDA ST K
ILDA ST K
ES
A LD
ST
BARKLY RD
ST
KI
ES
ST
PL
PL
AN
AN
AD
AD
E
E
SITE
ST
ST
SITE
CHARLIE
ST
A BE
ND
ND
CH
LA AC
A
ST
LD KI
LA
CH
A BE
AC
A LD KI
CHARLIE
ST
ST
SITE
ZONING Residential General Residential Zone Neighbourhood Residential Zone Residential Growth Zone Mixed Use Zone
Commercial Public Land
Park
Commercial Zone
Park & Recretional Education, Local Government & Service & Utility Special Use vRoad
Source: Australian Bureau of Statistics, 2016 Census QuickStats
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
Social Amenity Crisis
T
ES
DA
W
ST
L KI
Y RO
ST
TZ
FI
RD
BARKLY R
D
ILDA
ST K
ES
PL
AN
AD
E
ST
SITE ST
CH
A
BE
ND LA AC
A LD KI
CHARLIE
ST
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
Tourist Activities
T
ES
DA
W
ST
L KI
Y RO
ST
TZ
FI
RD
BARKLY R
D
ILDA
ST K
ES
PL
AN
AD
E
ST
SITE ST
CH
A
BE
ND LA AC
A LD KI
CHARLIE
ST
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
Program
Art & Cultural Space
APART
S
M
M CO
Marketplace
G IS CR IS
NE ZO
Affordable Housing
PROGRAM NEEDS
NIGHTTIME
Public Park
Event Space
H
Social Institution
DAYTIME
Social Institution
AFF O R D A B LE
IN
US
HO T
IS UR
TO
Public Park
& T E AR TR A E TH
| MAJOR PROJECT | JIE SHUANG YEOH
Commercial Shops
MENT
TR
Art & Media Studio
NG EI US O
I
C ER
Commercial shops
T EE
Art & Theatre Space
IC L B K U P AR P AL
LOCAL COMMUNITY Public Space
TOURISTS
TIME-BASED PROGRAMMATIC DISTRIBUTION FOR TOURISTS AND LOCALS’ EVENTS
Encounter In the Eye of the Beholder |
ST KILDA SEA BATH
ESPLANADE MARKET PLACE FAIRCHILD FOUNTAIN
TRA
MCDONALD
MS
TAT IO
N
ACLAND STREET
ST KILDA BEACH
PALAIS THEATRE
STOKEHOUSE
LUNA PARK ST KILDA LIFE SAVING CLUB
DONOVANS
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
SPATIAL PROPOSITION
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
SPACE PLANNING FOR A TOURIST DESTINATION
1. Movement 2. Sense of Place
| MAJOR PROJECT | JIE SHUANG YEOH
The conflict between the locals and tourists could be seen in infrastructure provision, circulation hierarchy and zoning, as well as the sense of place (which is the identity and sense of authenticity they feel about a place). To understand the similarity and differences, this project also studies the tourists movement, sense of places and view construction for a tourist destination.
Encounter In the Eye of the Beholder |
The value and quality of a place
The function of a place
Properties
Tourist’s imaginary authentic experience
Object
Inclusiveness
Belongingingness
Authenticity
of
of
ac
pl
e
ac
pl
se
e
Cosnumption
Infrastructure Accommodation
Phycisal Engagement
Image
Resource
Place Character
Supply & Support System
TOURIST ATTRACTION
Quality
Consumer
Public Space
se
en
Spectacular
Photogenetic
Local & Tourist’s need
Freedom
en
ts
Attractiveness
ls
Phenomenal
Extraordinary
Resource Distribution
Identity
ca
Unusual
Security
Program/ Activities
Representation
ris
Cultural Identity
Identity of a place u To
History & Memory
Liveability
Lo
Current social & cultural reflection
Diversity
Form, Space, Order Spatial organisation Physical setting Atmosphere Scale Density
Tourist Consumer
service
income
co-dependent
Function
Local Provider
Incoming Existing
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
1.
MOVEMENT STUDIES TOURISTS Seeking for non-ordinary routine
| MAJOR PROJECT | JIE SHUANG YEOH
LOCALS Everyday routine
Encounter In the Eye of the Beholder |
1.
MOVEMENT STUDIES Tourist Movement Pattern ( Lau & McKercher, Understanding Tourist Movement Patterns in a Destination: A GIS Approach )
Single • Single • Single Point
Multiple
Complex
• Base • Base Site
• Destination • Destination Region Loop
• Stopover • Stopover
• Complex • Complex Neighbourhood
• Chaining • Chaining Loop
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
1.
MOVEMENT STUDIES Tourist Attraction Organisational Typology ( Alan A, A Framework of Tourist Attraction Research )
Temporal Organisation
• Length of stay • Moving speed
Spatial Organisation
Capacity Organisation
• Scale • Hierarchy • Connection
• Expansion • Efficiency
Time Integration Tourist Tourist
Tourist
Tourist
Local
Connection
Path
Activity
Local
Expansion
Station / Location Interaction
Space
“Touring” Attraction
“Destination” Attraction
(Hagerstand, Time Geogrphy Conceptual Framework)
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
2.
SENSE OF PLACE
IMAGE OF A PLACE
AUTHENTIC
INCIDENTAL
| MAJOR PROJECT | JIE SHUANG YEOH
ASSIMILATED
SYMBOLIC
VS
INAUTHENTICS
STAGED
REPLICATED
?
ICONIC
Encounter In the Eye of the Beholder |
2.
SENSE OF PLACE
Authentic: /ɔːˈθɛntɪk/
Definitions from Oxford Languages: 1. of undisputed origin and not a copy; genuine. 2. made or done in the traditional or original way, or in a way that faithfully resembles an original. 3. based on facts; accurate or reliable. 4. (in existentialist philosophy) relating to or denoting an emotionally appropriate, significant, purposive, and responsible mode of human life
Authenticity in Tourism: /ɔːˈθɛntɪk/
1. where persons expert in such matters test whether objects of art are what they appear to be or are claimed to be, and therefore worth the price that is asked for them*or, if this has already been paid, worth the admiration they are being given. (Trilling, 1972:93). 2. pursuit and realization of the motivation for and fatansies about travelling.
| MAJOR PROJECT | JIE SHUANG YEOH
(Nguyen 2016)
Encounter In the Eye of the Beholder |
2.
SENSE OF PLACE
Type of Authenticity
| MAJOR PROJECT | JIE SHUANG YEOH
Objective Authenticity
Symbolic Authenticity
Exceptional Authenticity
Being reliabale, real, original in the quality of the object
An object or a site being subjective, negotiable and contextual.
...perceived as authentic that which is done exceponally well, exceuted individually and extraordinary by someone demonstrating human care.
Existential Authenticity
Referential Authenticity
Potential Authenticity
The atmospheric expreience that the people feel they are connected to themsleves, and find parts of their identity which were not experienced in everyday life.
Refer to other context, driving inspiration from human history, tapping into our shared memory and longings.
Refer to other context, driving inspiration from human history, tapping into our shared memory and longings.
Encounter In the Eye of the Beholder |
2.
SENSE OF PLACE
STAGED
Natrue of Scence
REAL
Tourists’ Impression of Scene REAL
STAGED
Authentic and recognised as such.
Suspicion of staging. Authenticity Questioned.
Failure to recognise contrived tourist place
Recognised contrived tourist space.
Four Cell Model of Tourist Situation (Cohen, Rethinking the Sociology of Tourism, 1979)
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
2.
SENSE OF PLACE
Tourists Locals (Kianicka & Buchekcer, Locals’ and Tourist’s Sense of Place, 2006)
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
2.
SENSE OF PLACE
• Objective Authenticity Being reliabale, real, original in the quality of the object
• Symbolic Authenticity A projected authenticity associated with cultural connotation.
Toured Object
creates
Materiality, Formal expression, Function
Familiar Experience • Referential Authenticity
dialogue, link, connection, attachment, acceptance.
People
• Tourists • Locals
Refer to other context, driving inspiration from human history, tapping into our shared memory and longings.
• Exceptional Authenticity ...perceived as authentic that which is done exceponally well, exceuted individually and extraordinary by someone demonstrating human care. connotation.
Site
creates
Context History & Culture Futre Impact Community Engagement
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
2.
SENSE OF PLACE TOURIST SITE Tourist’s Site
VS
LOCAL SITE Local Site
VIEW
Residential Street - Clyde Street
SCALE
Commercial Street- St Kilda Road
Public Park - St Kilda Botanica Garden
OPENNESS
Residential Street - Clyde Street
Commercial Street- St Kilda Road
| MAJOR PROJECT | JIE SHUANG YEOH
Public Park - St Kilda Botanica Garden
Encounter In the Eye of the Beholder |
2.
SENSE OF PLACE
TOURIST OBJECT
Palais Theatre
Luna Park
Pier
Esplanade Hotel
| MAJOR PROJECT | JIE SHUANG YEOH
Palais Theatre
Luna Park
Pier
Esplanade Hotel
Encounter In the Eye of the Beholder |
2.
SENSE OF PLACE
LOCAL OBJECT
Residential Street - Clyde Street
Commercial Street- St Kilda Road
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
2.
SENSE OF PLACE
Activities
Tourist Activities
Palais Theatre
Luna Park
St Kilda Pier
Local Activities
Cafe
| MAJOR PROJECT | JIE SHUANG YEOH
Bar
Skate Park
Encounter In the Eye of the Beholder |
2.
SENSE OF PLACE
Formal Expression of the Tourist Events
Palais Theatre
Section
Plan
Movement
Pattern
Luna Park
Section
Plan
Movement
Pattern
St Kilda Pier
Section
Plan
Movement
Pattern
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
2.
SENSE OF PLACE
Formal Expression of the Local Events
Cafe
Section
Plan
Movement
Pattern
Bar
Section
Plan
Movement
Pattern
Skate Park
Section
Plan
Movement
Pattern
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
SPATIAL PLANNING STRATEGIES
SCOPIC REGIME PROTOCOL OF SEEING
Through understanding the behavioral patterns and spatial experiences between the locals and tourists, the project adopts the way of seeing as a planning strategy. This is to construct a familiar place using view as a principal concept and design a formal object and place that resonaate with both locals and tourists.
VIEW CONSTRUCTION
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
SPATIAL PLANNING STRATEGIES
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
Deadpan Photography Vertical Axis
Cartesian Perspectivalism Rendered Space
Inhabitant Space
Horizontal Axis VP
Cartesian Perspectivalism
Prospect and Occupation
Frontality Frontality
Decontextualised Decontextualised
Inhabitant Space
Rendered Space
Flagellation of Christ Piero della Francesca
Vertical Axis
Plan
Black Country Richard Billingham Black Country(2003) Richard Billingham (2003)
Section
Plan
Plan
Section
Section
Rendered Space
Inhabitant Space
Horizontal Axis VP
Cartesian Perspectivalism
Frontality
Prospect and Occupation
Decontextualised
Inhabitant Space
Rendered Space
Flagellation of Christ Piero della Francesca
Plan
Section
Black Country Richard Billingham (2003)
Plan
Section
To formulate space, the project lay its study in looking at the language of the scopic regime in renaissance painting and deadpan photography, to understand the structure of visual order and ocular perception. The visual model in Renaissance painting curates the flatness in painting into 3D space through linear perspective, while the deadpan photography staged a mundane object as extraordinary through accentuating the flatness in orthographic composition.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
Pinwheel Grid
Short Distance View
TR
AM
ST AT I
ON
FA FO IRC UN HI TA LD IN
TRA
ST
MS
N
A
LD
KI
TAT IO
H
AC
BE E US
HO
E OK
ST
PA TH LAIS EAT RE
LUN
AP AR
K
DO S
N VA
| MAJOR PROJECT | JIE SHUANG YEOH
NO
This ordering aesthetic is then further translated into a grid system, pinwheel grid as a foundation for the plan. This grid system has a t-intersection at each segment. This is to break up the long distance view within the site, to formulate the tight occupation space.
Encounter In the Eye of the Beholder |
Diagonal Carving Line
Long Porospect
TR
AM
ST AT I
ON
FA FO IRC UN HI TA LD IN
TRA
ST
MS
N
A
LD
KI
TAT IO
H
AC
BE E US
HO
E OK
ST
PA TH LAIS EAT RE
LUN
AP AR
K
DO S
| MAJOR PROJECT | JIE SHUANG YEOH
N VA
NO
Through identifying the paths that connect to the existing tourist place, the paths forms the diagonal line to carve out the prospect space. The continuous diagonal line allow long prospect across the site, direct the view toward the centred nodes space.
Encounter In the Eye of the Beholder |
Fa Fo irch un ild ta in
TH
EE
SPL
AN
E
DN
20
UP
20
DN
20
UP
20
DN
20
UP
20
AD
St lda
Ki Be DN
20
ac UP
20
h UP
20 20
UP
20
DN
20
DN
UP
20 DN
use
o keh Sto
D LV AB CK JA
DN
20
Pal
ais
20 UP
20
UP
The
atre
20 DN
20
Lun
a Pa
DN
20
UP
20
rk
The building fabric is pushed to the boundary of the site to limit the access and navigation primarily on the prospect space. This system set up a circulation hierarchy through controlling the opening and view within the site.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
Outdoor Park
Fa Fo irch un ild ta in
TH
EE
SPL
AN
AD
E
UP
20
DN
20
UP
20
DN
20
UP
20
Commercial Shops
DN
20
Market Place
St lda
Ki Be DN
20
ac UP
20
h UP
20 DN
20
UP
20
DN
20
Art & Media Studio
Art & Civic Space
UP
20 DN
use
o keh Sto
D LV AB CK JA
DN
20
Pal
ais
20 UP
20
UP
The
atre
20 DN
20
Social Institute / Office
Lun
a Pa
rk
DN
20
UP
20
Affordable Housing
The program is placed based on the visibility and adjacency to the existing program , which art and commercial space will sit near to the prospect nodes within the site, while the office and housing will be at the corner of the site.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
20 DN 20 UP UP
20 DN
20
The prospect space is a shared public space populated with landscape and sitting area. The access to the internal space will be entered from the tight space, which is also served as a common lobby for the interior.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
PROSPECT SPACE OCCUPATION SPACE
PROSPECT SPACE OCCUPATION SPACE
THE ESPLANADE JACKA BLVD
The ground level is push one floor higher to meet the road level of the esplanade street The existing car park space is retained at the basement to conserve the existing function. Two contrasting formal language will be applied on the occupation space and prospect space where the prospect space is a angular composite facade while the occupation space will be the dull repetitive brick wall facade. In the middle of the prospect space, there will have an icon serve as a visual cue to direct the access toward the centre space. | MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
FORMAL PROPOSITION The project also looks at the vertical construct of the view, using 2D drawing and vertical grid, to manipulate the relationship between the pictorial frame, the scene setting, field of view, distance and prospect capacity. These findings were further unpack in the geometry studies, which suggests the spatial enclosure as a formal apparatus of image narration.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
FRAME VP
VP
The Ideal City Fra Carnevale (1480) The Ideal City Fra Carnevale (1480)
VP
The Ideal City Fra Carnevale (1480)
The Ideal City Fra Carnevale (1480)
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
SCENE Narrative Space vs Inhabitant Space
VP
VP
VP
Delivery of the Keys Pietro Perugino (1481)
Delivery of the Keys Pietro Perugino (1481)
Delivery of the Keys Pietro Perugino (1481)
Delivery of the Keys Pietro Perugino (1481)
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
FIELD OF VIEW Viewing Angle vs Distance Full shot Deadpan
Panoramic Deadpan
9 - 16m
16-21m
21m and above
Vi su al
Fi e
ld
50°
Close-up Deadpan
Human Eye 30° Focus Vision
25mm
35mm
50mm
100mm
200mm
300mm
500mm
eld
Human Eye 60° Field of Vision
18mm
l Fi
16m
10mm
30°
ua Vis
12m
t of
3.6m
0°
i Lim
Human Eye 120° Peripheral Vision
Line of Sight
Optimum Eye Rotation
Li m
it
of
25°
70°
3.6m Soical Space
27.3m
6°)
m (4
18m
6°)
m (4
50m
1m x 1m Grid
Field of View in Deadpan
3.6m Soical Space
Rendered Space
Viewing Frame
Long Propsect (Inhabitant Space)
4 -16m
16 - 22m
22m and above
Propsect View in Different Field of View Position (Default Camera Angle 50mm)
600mm (04°)
500mm (05°)
400mm (06°)
300mm (08°)
200mm (12°)
100mm (18°)
65mm (25°)
55mm (28°)
50mm (30°)
45mm (34°)
35mm (46°)
25mm (60°)
22mm (75°)
18mm (84°)
14mm (94°)
10mm (110°)t
Fisheye (180°)
10mm
18mm
25mm
35mm
50mm
100mm
200mm
300mm
500mm
1m x 1m Grid Extreme Wide Angle
Wide Angle
Normal
Telephoto
Super Telephoto
3.6m Soical Space
Field of View (Camera Lens &Viewing Angle)
6°)
m (4
50m
1m x 1m Grid
Field of View in Perspective
| MAJOR PROJECT | JIE SHUANG YEOH
Propsect View in Different Field of View Position (Default Camera Angle 50mm)
Encounter In the Eye of the Beholder |
PROXIMITY PROSPECT CAPACITY VS PROXEMICS
fV isu a
lF
ie ld
50°
Human Eye 60° Field of Vision
Human Eye 30° Focus Vision 16m
Public Space
30° Propsect Angle Angle Propsect
70°
7.6m
27.3m
le ng 0°) A 1 ide 1 W mm (10
Soical Space
2 People 2 People
eld l Fi
12m
1 People 1 People
isua of V
3.6m
0°
it Lim
Human Eye 120° Peripheral Vision
Line of Sight
Optimum Eye Rotation
Li m
it o
25°
3.6m 3.6m
3.9m 3.9m
3.6m
1.2m Personal Space
3 - 43People - 4 People
0.45m Intimate Space
3.6m Soical Space
7 - 87People - 8 People
Fisheye (180°) Propsect Angle Angle Propsect
600mm (04°)
500mm (05°)
400mm (06°)
300mm (08°)
200mm (12°)
100mm (18°)
65mm (25°)
55mm (28°)
50mm (30°)
45mm (34°)
35mm (46°)
25mm (60°)
22mm (75°)
18mm (84°)
14mm (94°)
10mm (110°)t
Fisheye (180°)
Interpersonal Distance Proxemics, Edward T. Hall (1963)
4.1m 4.1m
1m x 1m Grid Extreme Wide Angle
Wide Angle
Normal
Telephoto
Interpersonal Distance in Social Group Interpersonal Distance in Social Group
4.4m 4.4m
Propsect Capacity Propsect Capacity
Super Telephoto
Field of View (Camera Lens &Viewing Angle)
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
GEOMETRY CONSTRUCT OF VIEW IN SPACE VP
VP
VP
VP
VP
VP
3-Points Propsect
Long & Short Propsect
Radius: Field of View
VP
Radial Prospect
Extended Field of View
DISTANCE
DISTANCE
VANISHING POINT, VP
HORIZON LINE
V
Wide Angle
Focal Point
TRANSVERSAL
Panorama Prospect
Plan San Carlo alle Quattro Fontane
GROUND LINE
Symmetrical Prospect
Moment of Prospect
POINT OF VIEW
ALBERTI’S LINEAR PERSPECTIVE (1435)
DISTANCE FROM OBJECT
DISTANCE FROM EYE VIEW
120° VP 1
60°
V
PICTURE PLANE
VP 2
VANISHING POINT = POINFT OF VIEW Section San Carlo alle Quattro Fontane
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
Spectacular
Banality
The formal language for prospect and occupation space will be sampling through the banal and spectacular objects in St Kilda. This is to create a familiar identity of a place that resonates with the outsider and the locals, to curate two different authentic images that connect with the tourisst the locals.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
Spectacular
@VisitMelbourne Social Media
Public Social Media Posts #StKilda
For tourists, the sense of place is built from the spectacular objects founded on the media. The social media studies is to understand the constructed image of St Kilda being perceived by the public.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
Banality
Gentrification
Overcrowded Beach & Covid-19
Immigration History
Boarding House (Gatwick Hotel), Drug, Violence, Crime
Homelessness & the Street
Whereas for the local, the sense of place found its meaning in the social construct and the images from newspapers are the ‘found’ objects of modern life. These images from the news shows the local events that are commonly known by the locals in St Kilda.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
SPECTACULAR FORMAL TRANSLATION FOR PROPSECT SPACE
These spectacular objects are then manipulated in linear perspective to test out the geometry language in relation to visual impact. These angular forms with a directional quality in perspective will be used to carve out the prospect enclosure.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
BANALITY FORMAL TRANSLATION FOR OCCUPATION SPACE
While, the functional aesthetic language sampled from these banal domestic objects will be tested in parallel projection, to accentuate the flatness and ordinariness lies within these industrial artefacts.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
PHOTOGRAPHY COMPOSITION FORMAL COMPOSITION
Frame
Symmetry
Juxtaposition
Leading Element
Balance Elements
Colour
1 Pattern
Golden Ratio
2 Rule of Odd
Digonal Line
Leading Line
3 Simplicity
These two different languages will be composed using the photographic composition techniques as transitional techniques to allow both elements to co-exist. This is also to emphasis banality and spectacular are not dichotomy but rather depending on who is the viewer or how they view the objects.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
PERSPECTIVES
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
Travelling to St Kilda Triangle by Tram, you will first arrive at this enormous gate with a distinctive sign of St Kilda triangle. Sampling from the iconic luna park, the familiar color and geometry language trigger a familiar sense of place to the outsider, as if this is the authentic St Kilda destination. The main entrance is populated with arch doors and windows in various size, to create a vibrant atmosphere welcoming the visitor. The front court is offset as a marketplace for the existing Esplanade market. And, The Large scale arch is slowly reduced in size diagonally to side, to slowly fade away its visual impact.
Polish Cake House
Jewish Restaurant
ard
o Bilb
Display Rack
Acland Street
Moving closer to the central court, you will need to pass through a ticket lobby of the art centre. The centre court is shielded behind the classical pediment to bring the attention to the sideway ticket lobby. The advertisement boards are nested behind the ticket booth, colonizing the angular wall, to reveal the commercial intention for welcoming the visitors..
Covid 19 Social Distancing Circle
Triangle Site Car Park St Kilda Beach
The inner court is surrounded with a colourful facade with the circular forms highlighting the entrance and the openings. The sitting areas are overlaid with the Covid social distancing circle as a demarcation of the sitting zone, and to reveal the crowdedness that used to be in the beach. The skylight for the basement carpark is sit within the circular form to celebrate the existing utilitarian function of the site.
Palais Theatre
Luna Park
St Kilda Pier If you approach the site from the beach, you will first see a tall landmark that captures your attention. This is a sign that functions as a visual ambassador for a destination that is linked to specific values creating desires in a tourist’s mind. The opening of the space is carved out with the silhouette of Palais theatre in a cascading order, gradually frame the centred landmark. The perimeter facade follows the horizontal language of the opening, but arranged in a flat and uninteresting order. However, the juxtaposition of two contrast languages allow both aesthetic order coexist in harmony, with the one intended to be focus but the other not.
This is an open auditorium court surrounded by the art and media studio space. The facade facing the inner court is a small pop-up store for artists to showcase their artwork to the public. A vertical strip of signboard of the studio is located at the entrance toward the tight space, which is the area where it is most likely to be seen by the public.
BOULEVARD
PIER
The third prospect space is a long strip of shop scascading down from the Esplanade road to St Kilda beach. The symmetrical line that framing towards the existing fountain formed a forced perspective that resulted in an illusion of longer prospect within the space. The arch shopfront is rotated in different directions to create a multiple focal point that increases the prospect capacity, and creates a unique focal point for each shopfront.
Hidden from the linear perspective, there is a small lane connected to the studio space. The change in levels allow a mezzanine floor access from the back door, to separate the public access The ground treatment with bluestone that is commonly used in the laneway gives a change in tone between the prospect and occupation space. In contrast, the facade of the occupation space has only the simple groove lines highlighting the structural elements such as floor, columns and window, as if the comfort of use is the main priority of the space.
MEMORY NEIGHBORHOOD
UTILITARIAN The entrance of the office space is hidden from the court space. The facade is sampled from the domestic housing, with the repetitive window and railing that compressed in a flat view to accentuate the tightness in space. The space is to recall the sense of neighborhood that make the users feeling like home. Without too much color and ornamentation, the flat and monotone facade allows the users to find their quiet moments within the space.
To conclude, a place should be designed inclusively for everyone. A tourist place is not a place for tourist, and a local place shall not be only the local. This project aims to celebrate the co-existence of different groups by emphasising the shared space between the locals and tourists with the intention to propose the parallel expreience between spectacular and banality that lies within the outsider and insider.
| MAJOR PROJECT | JIE SHUANG YEOH
Encounter In the Eye of the Beholder |
THANK YOU