BRAND BOOK IMTIAZ AL ARABIA Co.
Imtiaz Al-Arabia is a fashion retail franchising company part of Jarir Group
LOGO CONCEPT The word Imtiaz in Arabic means the act of franchising The company‘s clinets are intenational brands thats why we had to make a modern worldwide identity
I
M
We have chosen the letters I & M Since these letters are quite noticeable in speech
LOGO SKETCH
3
LOGO DESIGN icon
typography
LOGO VARIATIONS
- for stamps - graphics for design
5
CLEAR SPACE to preserve the integrity and visual impact of the logo, always maintain adequate clear space around it, the clear space around the logo is an integral part of its design, and ensure the logo can be seen quickly, uncluttered by other logos, symbols, artwork or text.
4X
X
PATTERNS
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LOGO SIZES
publications & web
maximum size
No maximum size for publications or screen just keep the proportions
Fav icon for web
minimum size
About 1.5 cm height, to ensure that the logo reproduce legibly at smaller scales
NOT TO DO
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TYPEFACE
ENGLISH
Primary font & Headlines
Secondary font & Body text
Agency FB
Champagne & Limousines
ABCDEFGHIJKLMNOPQ RSTUVWXYZabcdefgh ijklmnopqrstuvwxyz 0987654321 - +=!?@#$%^&*()/\ ‹; []{}
ABCDEFGHIJKLMN OPQRSTUVWXYZa bcdefghijklmnopq rstuvwxyz 0987654321 - +=!?@#$%^&*() /\‹; []{}
TYPEFACE
ARABIC الخط الثانوي
Janna Lt أبتثجحخدذرزس شصضطظعغفق كلمنهوي ٠٩٨٧٦٥٤٣٢١ =+-؟! {}()٪$ج\/
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الخط الرئيسي
GE East أبتثجحخدذرزسش صضطظعغفقكلم نهوي ٠٩٨٧٦٥٤٣٢١ =+-؟! {}()٪$ج\/
COLOR PALETTE C : 100 M : 94 Y : 0 K : 10
R : 36 G : 51 B : 138
PANTONE P 16-99 C # 273996
C : 42 M : 86 Y:0 K:0
C : 83 M : 78 Y:0 K:8
R : 68 G : 75 B : 152
PANTONE P 15-99 C # 444B97
R : 158 G : 72 B : 155
C : 75 M : 100 Y:0 K:0 PANTONE P 8-93 C # 652C90
C : 49 R : 147 M : 100 G : 38 Y:0 B : 143 K:8
PANTONE P 7-88 C
PANTONE P 8-88 C
# 9D479B
# 93268F
Gradiant Linear Angle - 60Ëš
R : 102 G : 45 B : 145
LOGO COLORS # 273996 Gradiant Linear Angle - 60Ëš
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APPLICATIONS
Stationary
stamp
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APPLICATIONS
car sticker
website
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